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ABSTRACT
The educated Indian women have to go a long way to position because traditions are deep rooted in Indian
In
achieve equal rights and position because traditions society where the sociological set up has been a male
are deep rooted in Indian society where the dominated one. Women are considered as weaker sex
sociological set up has been a male dominated one. and always made to depend on men folk in their
Despite all the social hurdles, Indian women stand tall family and outside, throughout their life. The Indian
from
rom the rest of the crowd and are applauded for their culture made them only subordinates and executors
execut of
achievements in their respective field. The the decisions made by other male members, in the
transformation of social fabric of the Indian society, basic family structure. While at least half the
in terms of increased educational status of women and brainpower on earth belongs to women, women
varied aspirations for better living, necessitate
necessitated a remain perhaps the world‘s most underutilized
change in the life style of Indian women. She has resource. Despite all the social hurdles, India is
competed with man and successfully stood up with brimming with th the success stories of women. They
him in every walk of life and business is no exception stand tall from the rest of the crowd and are applauded
for this. These women leaders are assertive, for their achievements in their respective field. The
persuasive and willing to take risks. They managed to transformation of social fabric of the Indian society,
survive and succeed in this cut throat competition in terms of increased educational status of women and
with their hard work, diligence and perseverance. The varied aspirations for better living, necessitated a
present paper endeavors to study the concept of change in the life style of Indian women. She has
women entrepreneur–Reasons
Reasons women become competed with man and successfully stood up with
entrepreneurs -Reasons
Reasons for slow progress of women him in every walk of life and business is no exception
entrepreneurs in India - suggestions for the growth of for this. These women leaders are assertive,
women entrepreneurs-Schemes
Schemes for promotion & persuasive
suasive and willing to take risks. They managed to
development of women entrepreneurship in India India- survive and succeed in this cut throat competition
Case study of a women entrepreneur of Ranchi. with their hard work, diligence and perseverance.
Ability to learn quickly from her abilities, her
Keywords: Entrepreneurship,
urship, Women, Business, persuasiveness, open style of problem solving,
Gender willingness
ess to take risks and chances, ability to
motivate people, knowing how to win and lose
INTRODUCTION gracefully are the strengths of the Indian women
The educated women do not want to limit their lives entrepreneurs.
in the four walls of the house. They demand equal
respect from their partners. However, Indian women CONCEPT OF WOMEN ENTREPRENEURS
have to go a long way to achieve equal rights and Women Entrepreneurs may be defined as the women
or a group of women whoho initiate, organize and
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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
Lack of self-confidence, will-power, strong Many women take the training by attending the
mental outlook and optimistic attitude amongst Entrepreneurial Development programme without
women creates a fear from committing mistakes an entrepreneurial bent of mind. Women who are
while doing their piece of work. The family imparted training by various institutes must be
members and the society are reluctant to stand verified on account of aptitude through the tests,
beside their entrepreneurial growth. interviews, etc.
Women in India lead a protected life. They are High production cost of some business operations
even less educated, economically not stable nor adversely affects the development of women
self-dependent which reduce their ability to bear entrepreneurs. The installations of new
risks and uncertainties involved in a business machineries during expansion of the productive
unit. capacity and like similar factors discourage the
The old and outdated social outlook to stop women entrepreneurs from venturing into new
women from entering in the field of areas.
entrepreneurship is one of the reasons for their Women controlled business are often small and it
failure. They are under a social pressure which is not always easy for women to access the
restrains them to prosper and achieve success in information they need regarding technology,
the field of entrepreneurship. training, innovative schemes, concessions,
Unlike men, women mobility in India is highly alternative markets, etc. Just a small percentage
limited due to many reasons. A single women of women entrepreneurs avail the assistance of
asking for room is still looked with suspicion. technology and they too remain confined to word
Cumbersome exercise involved in starting with processing software in the computer. They hardly
an enterprise coupled with officials humiliating make use of advanced software available like
attitude towards women compels them to give up statistical software SAP, Accounting Package like
their spirit of surviving in enterprise altogether. TALLY, Animation software 3D MAX, internet,
Women's family obligations also bar them from etc.
becoming successful entrepreneurs in both Lack of awareness about the financial assistance
developed and developing nations. The financial in the form of incentives, loans, schemes etc. by
institutions discourage women entrepreneurs on the institutions in the financial sector. So the
the belief that they can at any time leave their sincere efforts taken towards women
business and become housewives again. entrepreneurs may not reach the entrepreneurs in
Indian women give more emphasis to family ties rural and backward areas.
and relationships. Married women have to make a Achievement motivation of the women folk
fine balance between business and family. The found less compared to male members. The low
business success also depends on the support the level of education and confidence leads to low
family members extended to women in the level achievement and advancement motivation
business process and management. among women folk to engage in business
Women‘s family and personal obligations are operations and running a business concern. Apart
sometimes a great barrier for succeeding in from the above discussed problems there may
business career. Only few women are able to occur other series of serious problems faced by
manage both home and business efficiently, women entrepreneurs as improper infrastructural
devoting enough time to perform all their facilities, high cost of production, attitude of
responsibilities in priority. people of society towards the women modern
The educational level and family background of business outlook, low needs of enterprise.
husbands also influences women participation in Women also tend to start business about ten years
the field of enterprise. later than men, on average. Motherhood, lack of
Absence of proper support, cooperation and back- management experience, and traditional
up for women by their own family members and socialization has all been cited as reasons for
the outside world people force them to drop the delayed entry into entrepreneurial careers.
idea of excelling in the enterprise field. They are SUGGESTIONS FOR THE GROWTH OF
always making many pessimistic feelings to be WOMEN ENTREPRENEURS
aroused in their minds and making them feel that Right efforts from all areas are required in the
family and not business is a place meant for them. development of women entrepreneurs and their
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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
greater participation in the entrepreneurial activities. government to develop entrepreneurs in the state.
Entrepreneurship basically implies being in control of E.g. the Prime ministers Rozgar Yojana, The
one‘s life and activities and women entrepreneurs Khadi and Rural village industries scheme, etc.
need to be given confidence, independence, and In the initial stages women entrepreneurs may
mobility to come out of their paradoxes. The face problems but they must persevere, believe in
following measures are suggested to empower the themselves and not give up mid way.
women to seize various opportunities and face Attempts by various NGO‘s and government
challenges in business. organizations to spread information about policies,
There should be a continuous attempt to inspire, plans and strategies on the development of women
encourage, motivate and cooperate women in the field of industry, trade and commerce.
entrepreneurs. Women entrepreneurs should utilize the various
An Awareness programme should be conducted schemes provided by the Government.
on a mass scale with the intention of creating Women should try to upgrade themselves in the
awareness among women about the various areas changing times by adapting the latest technology
to conduct business. benefits. Women must be educated and trained
Attempts should be there to enhance the standards constantly to acquire the skills and knowledge in
of education of women in general as well making all the functional areas of business management.
effective provisions for their training, practical This can facilitate women to excel in decision
experience and personality development making process and develop a good business
programmes, to improvise their over-all network
personality standards. Self help groups of women entrepreneurs to
Organize training programmes to develop mobilize resources and pooling capital funds, in
professional competencies in managerial, order to help the women in the field of industry,
leadership, marketing, financial, production trade and commerce can also play a positive role
process, profit planning, maintaining books of to solve this problem.
accounts and other skills. This will encourage Women‘s entrepreneurship must be examined
women to undertake business. both at the individual level (i.e. the choice of
Vocational training to be extended to women becoming self-employed) and at the firm level
community that enables them to understand the (the performance of women owned and managed
production process and production management. firms) in order to fully understand the differences
Skill development to be done in women's between men‘s and women‘s entrepreneurship.
polytechnics and industrial training institutes. To establish all India forums to discuss the problems,
Skills are put to work in training-cum-production grievances, issues, and filing complaints against
workshops. constraints or shortcomings towards the economic
Educational institutes should tie up with various progress path of women entrepreneurs and giving
government and non-government agencies to suitable decisions in the favor of women
assist in entrepreneurship development mainly to entrepreneurs and taking strict stand against the
plan business projects. policies or strategies that obstruct the path of
International, National, Local trade fairs, economic development of such group of women
Industrial exhibitions, seminars and conferences entrepreneurs. Thus by adopting the following
should be organized to help women to facilitate aforesaid measures in letter and spirit the problems
interaction with other women entrepreneurs. associated with women can be solved.
Women in business should be offered soft loans & Entrepreneurship is not a bed of roses to women.
subsides for encouraging them into industrial Women participation
activities. The financial institutions should provide in many kinds of economic activities to
more working capital assistance both for small complement to their family income, their
scale venture and large scale ventures. participation in no way reduces their family
Making provision of micro credit system and duties. The task of women has become more
enterprise credit system to the women tedious and full of challenges. Let us all make
entrepreneurs at local level. efforts to help women rediscover her.
The weaker section could raise funds through
various schemes and incentives provided by the RECOMMENDATIONS
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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470
The elimination of obstacles for women look at a lender’s willingness to repay and
entrepreneurship requires a major change in simplify business registry. They also help
traditional attitudes and mindsets of people in society financial institutions develop innovative loan and
rather than being limited to only creation of savings products for female entrepreneurs.
opportunities for women. Hence, it is imperative to To establish all India forums to discuss the
design programmes that will address to attitudinal problems, grievances, issues, and filing
changes, training, supportive services. The basic complaints against constraints or shortcomings
requirement in development of women towards the economic progress path of women
entrepreneurship is to make aware the women entrepreneurs and giving suitable decisions .
regarding her existence, her unique identity and her
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