388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530

info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org
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388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org
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4
DOA/LMUDA
YTD SOBO Budget Snapshot - December 2017

DOA YTD DOA YTD DOA YTD LMUDA YTD LMUDA YTD LMUDA YTD
SOBO Actual Budget Variance Actual Budget Variance Perm/Temp Variance Comments
Clean and Safe $691,482.60 $677,155.00 -$14,327.60 $845,371.96 $827,633.00 -$17,738.96 Unavorable PV due to annual contracted
hours being exceeded and board
approved bonuses to Block by Block staff.

Misc. $10,440.25 $9,000.00 -$1,440.25 $11,642.61 $10,000.00 -$1,642.61 Unfavorable TV due to unanticipated
expenses. Exceeds annual budget.
Program Coordinator $28,861.00 $28,861.00 $0.00 $32,829.76 $32,830.00 $0.24

PROW Maintenance $22,973.51 $26,500.00 $3,526.49 $21,704.13 $29,500.00 $7,795.87 Favorable PV - strategic projects not
implemented.
Watering $5,081.93 $5,000.00 -$81.93 $6,211.25 $5,000.00 -$1,211.25 Unfavorable PV due to unanticipated
staffing costs. Exceeds annual budget.

Total SOBO $758,839.29 $746,516.00 -$12,323.29 $917,759.71 $904,963.00 -$12,796.71

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DOA
2017 Current
Annual YTD Remaining
Projects Budget Actual Funds Notes
Hanging Plants (Maintenance) $1,500.00 $0.00 $1,500.00
Median Maintenance $5,000.00 $4,500.35 $499.65 Includes mulch for medians.
Ground Planter Maintenance $4,500.00 $2,625.24 $1,874.76
Utility Box Wraps $2,500.00 $500.00 $2,000.00 Includes artist deposit for utility box at Kuhl Frames.

Big Splash $2,000.00 $71.12 $1,928.88 Includes granite for tree wells
Includes web hosting and other costs associated with
Latham Square Maintenance $2,500.00 $3,703.13 -$1,203.13 public space activation.
Cigarette Butt Program $1,000.00 $205.93 $794.07
Includes monthly Comcast charges and payment to AVS
CCTV System $2,000.00 $4,481.14 -$2,481.14 for office CCTV system upgrade.
Homeless Service Outreach $2,000.00 $250.00 $1,750.00 Purchase of hygiene kits to be distributed by
ambassadors.
Misc. $3,500.00 $6,636.60 -$3,136.60 Includes reimbursable expenses from The Lot and
payment to Athen B. for 1700 Broadway mural.
Total $26,500.00 $22,973.51 $3,526.49
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LMUDA
2017 Current
Annual YTD Remaining
Projects Budget Actual Funds Notes
Hanging Plants (Traditional) $1,500.00 $0.00 $1,500.00
Median Maintenance $5,000.00 $7,580.16 -$2,580.16 Includes median mulching and repairs to irrigation
system.
Ground Planter Maintenance $6,500.00 $5,958.02 $541.98
Big Splash $2,500.00 $71.12 $2,428.88 Includes granite for tree wells
Utility Box Wraps (maintenance) $2,500.00 $0.00 $2,500.00 Maintenance only
Franklin Square Beautification $2,500.00 $302.22 $2,197.78
Cigarette Butt Program $1,000.00 $111.01 $888.99
CCTV System $2,500.00 $2,789.79 -$289.79 Includes payment to AVS for office CCTV system
upgrade.
Homeless Service Outreach $2,000.00 $250.00 $1,750.00 Purchase of hygiene kits for ambassador distribution.

Misc. $3,500.00 $4,641.81 -$1,141.81 Includes sponsorship of Matt Litwin mural and Pastel
mural at Bibliomania (19th and Telegraph).
Total $29,500.00 $21,704.13 $7,795.87
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 8
DOA/LMUDA Non-Assessment Funds
Contracted Services

DOA Non-Assessment
Current Contract Current Amount
Funds - Contracted Services District Profit to Date Notes
Amount Invoiced
Clorox $181,635.00 $171,144.09 $24,863.05 Paid through November. Does
not include payment to BBB for
December services.
EBALDC 27,903.65 27,903.61 $27,260.89 Paid through December.

City of Oakland $24,393.26 $17,053.55 $3,406.46 Services began in April. Awaiting

payment for outstanding
invoices.
Total 233,931.91 216,101.25 $55,530.40

Current Contract Current Contract Remaining

LMUDA Non-Assessment
Amount
Funds - Contracted Services
Fox Theater Services (2017)
YTD Actual Notes
Funds
$12,000.00 $12,000.00 $0.00 Includes billing for security services and
payment to Big Belly Solar in the
amount of $4,018.50 for the
refurbishment of 2 trash compactors
placed around the Fox Theater.
Total funds remaining from all three
contract years is $6257.81

Current Contract Current Amount

District Profit to Date
Amount Invoiced
City of Oakland $48,938.09 $34,822.49 $7,626.13 Services began in April. Awaiting
payment for outstanding
invoices.
 9
DOA 2017 Annual Budget Actuals and
2018 Proposed Annual Line Item Budget
2017 2017 2018
Proposed Year over
Annual
Actuals Annual Year % Notes
Budget
SOBO Budget Change
Clean and Safe 677,155.00 691,482.60 625,082.00 -8% Decrease of 80
hours total
between both
districts to meet
current budget
constraints.
Misc. SOBO expenses 9,000.00 10,440.25 9,000.00 0%

Program Coordinator 26,861.00 26,861.00 27,726.00 3% Line item

increase reflects
increased costs
of employment.

PROW Maintenance 26,500.00 22,973.51 34,357.00 30% Increase due to

costs associated
with hanging
plant basket
hardware
replacement.

Watering 5,000.00 5,081.93 5,000.00 0%

Total SOBO 744,516.00 756,839.29 701,165.00 -6%
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LMUDA 2017 Annual Budget Actuals and
2018 Proposed Annual Line Item Budget

2017 2017 2018

Proposed Year over
Annual
Actuals Annual Year % Notes
Budget
SOBO Budget Change
Clean and Safe 827,633.00 845,371.96 763,988.00 -8% Decrease of 80
hours total
between both
districts to meet
current budget
constraints.

Misc. SOBO expenses 10,000.00 11,642.61 10,000.00 0%

Program Coordinator 32,830.00 32,829.76 33,887.00 3% Line item
increase reflects
increased costs
of employment.
PROW Maintenance 29,500.00 21,704.13 36,793.00 25% Increase due to
costs associated
with hanging
plant basket
hardware
replacement.

Watering 5,000.00 6,211.25 6,000.00 20% Line item

increase reflects
actual watering
costs in 2017.
Total SOBO 904,963.00 917,759.71 850,668.00 -6%
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CUSTOMER INFORMATION

Customer Name: Uptown Downtown Oakland 1st Quarter review Date:

nd
Primary Contact: Andrew Jones 2 Quarter review Date:
Additional
Contact: Steve Snider 3rd Quarter review Date:
BBB General
Manager: Albert Burruss 4th Quarter review Date:
Date written: 12/8/2017 General Manager Signature:

Regional VP Signature:

STRATEGIC
WORK PLAN
Confidential Page 1 of 7
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1ST GOAL-

Goal: Build strong partnerships with City and County agencies regarding quality of life issues.

Plan of Action Status

 Expanding on our partnership with the Oakland Police Department by

bringing tangible information and intelligence to them on a regular basis. .
Our goal would be to create a stronger partnership between the ambassador
program and OPD to deal with quality of life crimes here in the district. By
meeting with district beat officers and supervisors on a regular basis,
attending shift briefings, and providing constant updates on district
conditions, crime “hot spots”, and information on known offenders, we can
be seen as a valuable resource to the law enforcement community.

 Partner with local law enforcement and other agencies to provide Crisis
Intervention Training and other conflict resolution training to our
ambassador staff. This will give our ambassadors the knowledge to handle
interactions with street populations and individuals who may be suffering
from mental health issues.

 Partner with City and County agencies, as well as homeless advocacy

groups that can assist in providing information to our ambassadors on
current options for those individuals who request services or assistance. By
bringing in representative of these groups to provide training to our
ambassadors on a regular basis, we will constantly be upgrading our
network of resources to deal with quality of life issues. The ambassador
program will create and maintain a data base of the district’s street
population and focus on 2 to 5 individuals that we can connect to key
services providers by building trusting relationships with those individuals
who are ready to receive assistance. The ambassador program, in
conjunction with the CBD, will explore

Confidential Page 2 of 7
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Examples of Measuring Success Status

1.

Quarterly Activity Summary

Q1:

Q2:

Q3:

Q4:

This box is reserved for OM/RVP to provide additional updates or adjustments to Goal #1

This box is reserved for OM/RVP to provide additional updates or adjustments to Goal #1

Confidential Page 3 of 7
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2ND GOAL-

Goal: Continue to develop our cleaning program throughout the district.

Plan of Action Status

 Establish clearly defined standards of cleanliness in Downtown/Uptown CBD’s

and customized methods to accomplish and maintain those standards, including
consistently monitoring and measuring achievements throughout both CBDs.

 Prioritize graffiti abatement particularly that which appears on public amenities

like parking meters, trash receptacles, utility boxes, street poles, bus shelters, etc.
Coordinate efforts with City agencies
 Introduce progressive initiatives to address issues related to homelessness and
other nuisance behaviors.

 Establish and formalize partnerships with Department of Public Works on

public infrastructure issues such as damaged sidewalks and curbs, damaged street
furniture and signage, street tree maintenance and replacing street lights that are
out or damaged.
 Ensure a consistently positive pedestrian experience throughout the downtown
area.

 Ensure proactive coordination with Visit Oakland and other organizations

leading the revamped wayfinding effort.

Examples of Measuring Success Status

1. Enhanced visual cleanliness of district zones and collaboration through block audits
conducted by supervisors.
2. A tangible reporting system that records progress and maintenance reporting to outside
agencies such as DPW.
3. Positive response from community and business owners in district zones.

Confidential Page 4 of 7
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Quarterly Activity Summary

Q1:

Q2:

Q3:

Q4:

This box is reserved for OM/RVP to provide additional updates or adjustments to Goal #2

Confidential Page 5 of 7
 16

3RD GOAL-

Goal: Promote awareness of the Ambassador program throughout the district

Status

 Promote/advertise the availability of safety ambassadors to conduct buddy

escorts to counter transient and nuisance behaviors.
 Develop an informational cart/booth where we will be able to provide
informative collateral to the downtown visitors and stakeholders to assist with
valuable information on a variety of topics including safety measures,
promoting events that are planned within the district, and providing information
on local venues, businesses and points of interests within the district.
 Partnering with the local businesses and ensuring that they are aware of who
the ambassadors are and what services that we offer. Market our services as an
invaluable benefit to those local merchants and seek additional funding when
appropriate.

Confidential Page 6 of 7
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Examples of Measuring Success Status

1.

Quarterly Activity Summary

Q1:

Q2:

Q3:

Q4:

This box is reserved for OM/RVP to provide additional updates or adjustments to Goal #3

Confidential Page 7 of 7
 Weekly Deployment

Office Wed, Thu, Fri, Sat, Sun, Mon, Tue, TOTAL

General Manager - Albert Burruss 8 8 8 Off Off 8 8 40
Operations Manager - Ted Traver 8 8 8 Off Off 8 8 40
Admin - Ariana Woods 8 8 8 Off Off 8 8 40
Administrative Hours per Day 24 24 24 24 24
SCHEDULED 120
Leads BASELINE 120
AM Team Lead - Porsche Washington/L1 630a-330p 8 630a-330p 8 630a-330p 8 Off Off 630a-330p 8 630a-330p 8 40
PM Team Lead - Bobbi Atkins/L2 1230p-930p 8 1230p-930p 8 1230p-930p 8 2p-11p 8 Off 1230p-930p 8 Off 40
Over Night Team Lead- Trey Nelson/L3 930a-630a 8 930a-630a 8 930a-630a 8 Off Off 930a-630a 8 930a-630a 8 40
Back-Up Team Lead- Cassandra/B3 Off Off 0
Supervisors Hours per Day 24 24 24 8 0 24 16
SCHEDULED 120
Overnight BASELINE 120
Pressure Washers- Lee Reese/D2 ( Power Washing) OFF 10p-7a 8 10p-7a 8 Off Off 10p-7a 8 10p-7a 8 32
Pressure Washers-Blaise Morton/D1 ( ATLV) 10p-7a 8 10p-7a 8 10p-7a 8 Off Off 10p-7a 8 10p-7a 8 40
Pressure Washer -Lino Loza/D3 (Power Washing) 10p-7a 8 OFF 10p-7a 8 Off Off 10p-7a 8 10p-7a 8 32
Over Night Crew Hours per Day 16 16 24 0 0 24 24
SCHEDULED 104
Saftey Ambassador BASELINE 104
AM Safety - Randy Lee/A1 7a-4p 8 7a-4p 8 7a-4p 8 Off Off 8 8 40
AM Safety -Elhadji Dia/A4 7a-4p 8 7a-4p 8 7a-4p 8 Off Off 8 8 40
AM Safety- Samual Gonzalez/B2 7a-4p 8 7a-4p 8 7a-4p 8 Off Off 8 8 40
AM Safety- Off Off 0
PM Safety - Mario Bonds/B1 1230p-930p 8 1230p-930p 8 1230p-930p 8 Off Off Off 1230p-930p 8 32
PM Safety - Cassandra Arnold/A8 Off 1230p-930p 8 1230p-930p 8 2p-11p 8 Off 1230p-930p 8 1230p-930p 8 40
PM Safety- Aaron Several/B4 1230p-930p 8 Off 1230p-930p 8 2p-11p 8 Off 1230p-930p 8 Off 32
PM Safety- Joann Boyer/B5 1230p-930p 8 1230p-930p 8 4 hours FOX Coverage Off Off 1230p-930p 8 1230p-930p 8 32
Off 0
Safety Hours per Day 48 48 48.0 16.0 0 48 48
SCHEDULED 256
Cleaning Ambassador BASELINE 256
AM Maintenance- Kelly Lee/A3 ( Zone 4 ) 7a-4p 8 7a-4p 8 7a-4p 8 Off Off 7a-4p 8 7a-4p 8 40
AM Maintenance- Levan Turner/A2 (Zone 6) 7a-4p 8 7a-4p 8 7a-4p 8 Off Off 7a-4p 8 7a-4p 8 40
AM Maintenance- Andy Cooper/A7 ( Special Projects/Zone 1) 7a-4p 8 7a-4p 8 7a-4p 8 Off Off 7a-4p 8 7a-4p 8 40
AM Maintenance-Oscar Hernandez/A11 ( PW/Zone 5) 7a-4p 8 7a-4p 8 7a-4p 8 Off Off 7a-4p 8 7a-4p 8 40
AM Maintenance- 0
AM Maintenance- 0
PM Maintenance- 0
32 32.0 32.0 0 0 32.0 32.0
SCHEDULED 160
BASELINE 160
TOTAL PROJECTED HOURS 760
TOTAL BASELINE HOURS 760
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 Weekly Deployment

Plant Crew
Watering Crew- ??? ??? ? 0
Watering Crew- ??? ???? ? 0
Watering Crew Hours per Day 0
SCHEDULED 0
1221 Broadway BASELINE 0
1221 Broadway-Montoya Parker/C1 (6a-230p) 8 (6a-230p) 8 (6a-230p) 8 Off Off (6a-230p) 8 (6a-230p) 8 40
1221 Broadway- Brianajoy Thompson/C2 (1130a-8p ) 8 (1130a-8p ) 8 (1130a-8p ) 8 Off Off (1130a-8p ) 8 (1130a-8p ) 8 40
1221 Broadway- Cathrine Moore/C3 (1230a-9p) 8 (1230a-9p) 8 (1230a-9p) 8 Off Off (1130a-8p ) 8 (1130a-8p ) 8 40
1221 Broadway Crew Hours per Day 24 24 24 24 24
SCHEDULED 120
Fox Theater Safety BASELINE 120
Fox Theater Safety-Joann Boyer/B5 0
Fox Theater Safety-Aaron Several/B4 0
FOX Theater Safety Crew Hours per Day 0 0 0 0 0 0 0
SCHEDULED 0
BASELINE 0
Additional Services Scheduled Total Hours 120
Additional Services Baseline Total Hours 120
Projected Contract Hours: Total Account Scheduled Hours 880
Projected Contract Hours: 880 Hours +/-: 0 Total Account Basline Hours 880
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