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W ORLD
I NTELLECTUAL
P ROPERTY
O RGANIZATION
What is Intellectual Property?
Table of Contents
Page
What is a Patent? 5
What is a Trademark? 8
property?
2
What are intellectual Why promote and protect
property rights? intellectual property?
3
How does the average
person benefit?
What is
Intellectual property rights reward
a patent?
creativity and human endeavor,
which fuel the progress of
humankind. Some examples:
4
What is a patent? What kind of protection
does a patent offer?
6
What kinds of inventions Who grants patents?
can be protected?
7
What is a trademark?
AM
registration and protection. The
system helps consumers identify
and purchase a product or service
because its nature and quality,
indicated by its unique
trademark, meets their needs.
What is a
trademark?
What does a trademark do? What kinds of trademarks
can be registered?
9
that the products involved meet as a trademark or other type of
certain established standards. The mark. The trademark must be
internationally accepted “ISO distinctive, so that consumers can
9000” quality standards are an distinguish it from other
example of such widely recognized trademarks identifying other
certifications. products, as well as identify a
particular product with it. It must
neither mislead nor deceive
How is a trademark customers or violate public order
registered? or morality.
10
How extensive is Registration of Marks and the
trademark protection? Madrid Protocol. A person who
has a link (through nationality,
Almost all countries in the world domicile, or establishment) with a
register and protect trademarks. country party to one or both of
Each national or regional office these treaties may, on the basis of
maintains a Register of Trademarks a registration or application with
which contains full application the trademark office of that
information on all registrations country, obtain an international
and renewals, facilitating registration having effect in some
examination, search, and potential or all of the other countries of the
opposition by third parties. The Madrid Union.
effects of such a registration are,
however, limited to the country
(or, in the case of a regional
registration, countries) concerned.
11
What is
What is an industrial design?
20
for copyright protection in to pursue the legal and
cyberspace. In that regard, the administrative enforcement of
Organization administers the copyright and related rights,
WIPO Copyright Treaty (WCT) and especially given the increasingly
the WIPO Performance and worldwide use of literary, musical
Phonogram Treaty (WPPT), which and performance rights. As a
are often referred to as the result, the establishment and
“Internet Treaties”. These Internet enhancement of collective
Treaties have clarified international management organizations, or
norms aimed at preventing “societies”, is a growing and
unauthorized access to and use of necessary trend in many countries.
creative works on the Internet. These societies can provide for
their members the benefits of the
organization’s administrative and
How are copyright and legal expertise and efficiency in,
related rights regulated? for example, collecting, managing,
and disbursing royalties gained
Copyright and related rights from the national and
protection is obtained international use of a member’s
automatically without any need work or performance. Certain
for registration or other rights of producers of sound
formalities. However, many recordings and broadcasting
countries provide for a national organizations are sometimes
system of optional registration and managed collectively as well.
deposit of works; these systems
facilitate, for example, questions
involving disputes over ownership
or creation, financing transactions,
sales, assignments and transfers
of rights.
21
Watch: Courtesy Swatch AG
What is
the World Intellectual
Property Organization?
23
For more information contact the
World Intellectual Property Organization
Address:
34, chemin des Colombettes
P.O. Box 18
CH-1211 Geneva 20
Switzerland
Telephone:
41 22 338 91 11
Fax:
41 22 733 54 28
e-mail:
wipo.mail@wipo.int