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Introduction: CSR
The Dawn of the CSR Era
Drivers of CSR
Benefits and Challenges
CSR Definitions and Scope
Issues & Initiatives of CSR
From Principles to Practice
Future of CSR: On the Way to ISO
Organizations promoting CSR
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The Dawn of the CSR Era
“85% of (140 Chief Executives of U.S. based MNCs)
believe that sustainable development will be even more
important to their business model in five years than it is
today.”
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Definitions: Concept
Philip Kotler & Nancy Lee (2005)
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Definitions: Practice
WBCSD (World Business Council for
Sustainable Development)
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Definitions: Practice
BSR (Business for Social Responsibility)
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Scope
Economic
CSR and
Environ- C S R ? C S R ? Sustainable Developm ent
mental
CSR ?
CSR ?
Social
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Scope
Product & worker safety
Labor standards
Human rights
Equal opportunity and access
Co
ip
sh
rp
or
People
en
ate
itiz
Corporate Values and purpose
Transparency and accountability
C
C
itiz
ate
Tacking corruption
en
Local and global environmental quality Corporate
or
Corporate
sh
Cleaner production processes
rp
Governance
Governance
ip
Co
Eco-efficiency
&&Ethics
Ethics
Environmental Technology
Enterprise development
Contribution Community Investment
Environment To Development Education
Health/HIV/AIDS
Corporate Citizenship Digital Divide
Cause-related Marketing
Making a contribution or donating a
percentage of revenues to a specific cause
based on product sales or usage.
Kotler and Lee, 2005
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Initiatives
3. Corporate Social Marketing
Supporting behavior change campaigns.
4. Corporate Philanthropy
Making direct contribution to a charity or
cause.
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Organizations promoting CSR
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Thank you for your attention
Q & A Session
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