Hello, I’m Vineet.

I’m from the internet.

Some Places I’ve Been
 Today I’m Going To Talk to You About…

The Internet Comes in Waves:

A historical approach to understanding how people & the internet engage with each other.

Design That Makes Great Code Work:

Designing products, services, and communication for users of the internet.

The Internet as Art.

 INDIA : DIGITAL STORY

1,319,000,000 33% 67%

Total Population
Urban Rural

462,000,000 35%
Active Internet Users Internet Penetration

153,000,000 12%
Active Social Media Users Social Network Penetration

1,012,000,000 77%
Mobile Connections Mobile Penetration

10%
130,000,000
Active Mobile Social Users Mobile Social Penetration

SOURCES: POPULATION: BASED ON US CENSUS BUREAU

INTERNET WORLD STATS, ITU, CIA; FACEBOOK, TENCENT, LINE, KAKAO; GSMA INTELLIGENCE
 INDIA : DIGITAL GROWTH TRENDS
GROWTH IN THE GROWTH IN THE GROWTH IN THE GROWTH IN THE
NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF NUMBER OF ACTIVE
INTERNET USERS SOCIAL MEIDA MOBILE MOBILE SOCIAL
USERS SUBSRIPTION USERS

+90% +23% +7% +20%

SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

SOURCES: POPULATION: BASED ON US CENSUS BUREAU

INTERNET WORLD STATS, ITU, CIA; FACEBOOK, TENCENT, LINE, KAKAO; GSMA INTELLIGENCE
 INDIA : SMARTPHONE & MOBILE INTERNET OVERVIEW
India is home to over 200 million smartphones, and is the fastest growing smartphone market

SMARTPHONE PROLIFERATION

Smartphone Annual Growth in % of Mobile Connections

Penetration Mobile Connections that are 3G / 4G

33% +7% 14%

SMARTPHONE USER BEHAVIOUR

Smartphone Users Researching Smartphone Users Searching

Products via Their Phone Local Info via Their Phone

91% 95%

Smartphone Users Made Average Daily Time Users

Purchases via Their Phone Spend on Mobile Internet

54% 3H 24M
SOURCES: WE ARE SOCIAL DIGITAL OVERVIEW 2014-16, AKAMAI Q3 2015, EMARKETER 2016
 INDIA : DIGITAL USER DEMOGRAPHICS
250 million mobile subscribers in India, who access 3G/4G networks to get their everyday tasks done
through the web

Age distribution
50%
40%
30%
20%
10%
0%
15-24 25-34 35-44 45-54 55+
Indian internet users Indian 3G/4G users

Digital
Data Consumption
Trends 38-42% on 18-22% 16-20% on
video and audio on social communication
streaming networking services

SOURCES : AC NIELSEN RETAIL AUDIT, VSERVE.INC, VNI MOBILE FORECAST 2015 -2020, NOKIA MBIT STUDY
 INDIA : SOCIAL MEDIA LANDSCAPE
Facebook user base in India is the second largest globally, and the majority of social media users are on mobile

FACEBOOK & WHATSAPP ARE PIVOTAL SOCIAL CHANNELS

60
Penetration of social networks in India (%)
50
40
30
20
10
0
Facebook WhatsApp Google+ Twitter LinkedIn Instagram WeChat Pinterest Tumblr Snapchat

ON PAR WITH GLOBAL SOCIAL MEDIA USAGE

Time spent on social media

India 2 hours 30 mins

2 hours 20 mins
Global Average

SOURCES: WE ARE SOCIAL DIGITAL OVERVIEW 2014-16

Exhibit A: One After Your Own Heart
Exhibit B: The Hawaiian Missile Crisis
The Internet Comes in Waves
The 1st Wave:
1995-2004

• Making information available = the awesomeness of

search

• The novelty of email = messages going over text

instanstly!

• Pop-up ads, porn & pirated music

• The relatively high cost of connectivity

• Little or no advertising money spent by brands

This was the wave the brought advancing technology out of

the closet and into our homes.
Exhibit C: Amazon in 1998 Exhibit D: Apple in 1998
 Exhibit G: MySpace in 1998

Exhibit E,F:
Google & Hotmail in 1998
The 2nd Wave:
2004-2009

Broadband = faster internet = PICTURES! Low-res VIDEO!

• The beginning of social media & apps as we now know them

• E-commerce now for more than just books & flowers

• Music has a new home – the old industry has crumbled.

• Ad dollars start flowing towards search and email marketing,

overtakes spending on cinema, radio

• Smartphones appear in people’s pockets

This is the wave where digital products for consumers began to
be appear more commonly.
 Exhibit H:
Facebook Newsfeed in 2006

Exhibit I:
Facebook Mobile 2009
Exhibit J: YouTube in 2006
Exhibit K: Orkut in 2014
Exhibit L: Amazon in 2009
The 3rd Wave:
2010-2020
High-speed internet in people’s pockets:
the consumer internet experience goes mobile first

• Superfast connectivity, more smartphones, more apps

• Live sports moves online, taking everything else with it

• Digital payments change how we use money, ecommerce explodes

• Digital ad spend surpasses print, challenges TV

• The first steps are taken in advanced AI, AR, VR, connected devices

The wave where we agreed that the internet & smartphones are about to
fundamentally change the way we do business or govern or meet friends
Exhibit M: Bigger than the Superbowl?
Exhibit N: Screens Everywhere
Exhibit O & P:
Live & Stories
The 4th Wave:
Sometime Soon.

The Internet of Everything.

Self-driving cars. Fully connected manufacturing set-ups.

3-D Printing. Bitcoin for everyone! VR Classrooms…
Designing Products &
Services Devices

Building with emapthy

 10 Principles of Good Design

Innovative Aesthetic Useful

Unobtrusive Honest Simple Self-Explanatory

Long-lasting Detailed Environmentally

Friendly
 Empathetic Design Framework for the Next 1bn Users

Awareness Access Relevance Design

Understand your user Design for phones Be low literacy friendly Aesthetics for all
Represent inclusively Efficient life-cycle Be culturally relevant Non-text cues
Build accessibility features User Connectivity States Offer multiple langauges Large touch-targets
for broken phone screens
 Digital Communication Design
Company Campaign Microsite Campaign Collateral
Website/App Specially developed Video, audio, graphics
Digital residence of campaign asset etc.
the brand

Large reach 3rd largest video channel Fast, efficient, concise

Driver of the network effect Mass reach builder Followed by mainstream media
Targeting + Communities Powerful community driver
Enables social discovery 2nd largest search engine One-to-one connections

Visual interest driver Professional face User-led communities

Awareness builder of the brand With unstructured conversation
Creates voyeuristic Thought-leadership Large scale, rapid distribution,
engagement space low measurement
Exhibit O: Kaan Khajura Tesan