Become an Expert Google Searcher

in an Hour!

Stephan Spencer!
Co-Author The Art of SEO; Author Google Power Search!
w/ special guest Nancy Blachman Google Guide!
  
 

Who is Stephan?
•  Author  of  Google  Power  Search  &  
Co-­‐author  of  The  Art  of  SEO  
Co-­‐author  of  Social  Ecommerce  (coming)  
•  Founder  of  SEO  agency  Netconcepts  
•  Sold  Netconcepts  to  Covario  in  2010  
•  Lived  in  New  Zealand  for  8  yrs,  returned  to  US  in  2007  
•  Invented  GravityStream,  a  pay-­‐for-­‐performance  SEO  
technology  (now  RIO  SEO  Website  OpOmizer)  
•  Now  a  free  agent.  Launching  an  SEO  coaching  program  at  
ScienceofSEO.com  
  
 
  
 
  
 
  
 

Who is Nancy?
•  Co-­‐author  of  How  to  Do  Everything  with  
Google  
•  Founder/author  of  GoogleGuide.com,  an  
online  interacOve  tutorial  &  reference  for  
experienced  users,  novices,  and  everyone  in  between  
•  Uses  her  Ome  inspiring  the  young  and  the  young-­‐at-­‐heart  to  
explore  the  richness  and  beauty  of  mathemaOcs  
•  Founded  the  Julia  Robinson  MathemaOcs  FesOval,  (hVp://
juliarobinsonmathfesOval.org)  
  
 
  
 

Googling  for  Answers  

•  But  someOmes  the  answers  are  elusive  
–  Knowledge  workers  spend  15-­‐30%  of  their  day  
searching  for  informaOon.  More  than  half  of  their  
searches  fail.  (Source:  IDC)  
•  Garbage  In,  Garbage  Out  
–  An  unfocused  search  yields  irrelevant  search  
results  
•  The  Key?  Learn  how  to  search  smarter!  
  
 
  
 

Pop  Quiz!  
•  You  want  to  find  out  how  many  women  buy  cars  in  
the  United  States.  What’s  the  best  Google  query  to  
find  out?  
–  what  is  size  of  female  car  buying  market  
–  how  many  women  buy  cars  in  the  u.s.  
–  market  size  car  buyer  female  u.s.  
–  market  size  ~car  ~buyer  ~female  u.s.  
–  buy  cars  market  female  OR  women  
  
 

Want  this  PowerPoint  

•  Get  ready  to  drink  from  the  firehose!  
•  Grab  this  PowerPoint  now  
–  Text  your  name  and  email  to  (608)  567-­‐4350  
•  Take  notes!  By  hand!  
–  It  engages  a  different  part  of  your  brain  when  you  write  
notes  by  hand  versus  typing  them  in  
•  Learn  with  the  intenOon  of  teaching  it  to  others  
–  Your  retenOon  rate  goes  way  up!  
  
 

5  Keys  to  Smarter  Searching  

1.  Cukng  through  the  cluVer  
2.  CasOng  a  wider  net  
3.  Mastering  the  Google  interface  
4.  Employing  specialized  search  services  
5.  Assembling  your  toolbox  
  
 

1.  Cukng  Through  the  CluVer  

•  Exact  phrases:  “”  
•  Don’t  ask  a  quesOon  
•  Singular  vs.  plural  
•  Word  order  
•  Boolean  logic:  -­‐,  (),  |,  OR  
•  Search  operators  
•  Date  based  searching  (“More  search  tools”)  
  
 

Search  Operators  

filetype: Restrict results by file type

extension (pdf, doc, xls, ppt)
site: Search a particular domain

intitle: & allintitle: Words must appear in title

inurl: & allinurl: Words must appear in URL
daterange: Pages added/updated within a
date range (in Julian format)
define: Glossary definition
compare Compare two things
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 

2.  CasOng  a  Wider  Net  

•  Asterisk  wildcard  operator  (*)  
•  OR  (|)  
•  Number  ranges  (..)  
•  related:  operator  
  
 
  
 
  
 
  
 
  
 
  
 
  
 

3.  Mastering  the  Google  Interface  

  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 

4.  Employ  Specialized  Search  Services  

•  Google  Patent  Search  
•  Google  Books  
•  Google  Scholar  
•  Google  Now  &  Knowledge  Graph  (instant  answers)  
–  The  Google  search  box  is  a  calculator,  a  measurement  
converter,  a  dicOonary,  a  clock,  a  package  tracker,  an  
airline  Ometable,  a  street  map  atlas,  a  stock  Ocker,  a  
meteorologist,  and  much  more!  
  
 

5.  Assembling  Your  Toolbox  

•  Download  &  install  the  Google  Toolbar  
•  Subscribe  to  Google  Alerts  
•  Set  your  Start  Page  
•  Buy  a  reference  book  on  Google  
•  Create  a  Google  cheat  sheet  
•  Take  the  GoogleGuide.com  tutorial  
  
 
  
 

In  Summary  
1.  Cut  through  the  cluVer  
2.  Cast  a  wider  net  
3.  Master  the  Google  interface  
4.  Employ  specialized  search  services  
5.  Assemble  your  toolbox  
  
 

Q&A
•  What can you do tomorrow that will improve your
searching prowess? Write down 3 things. Get
‘em done!
•  To contact me: stephan@stephanspencer.com
•  To get a copy of this slide deck:
–  email admin@stephanspencer.com
–  …or…
–  text your name and email to (608) 567-4350