INNOVATION IN MOTION

TIME TO MOVE YOUR BRAND FORWARD

“YOU cAN’T EscApE YOUR BRAND. EIThER YOU MAkE ThE cUsTOMER ExpERIENcE OR IT gETs MADE WIThOUT YOU.”
-UNkNOWN

cONTENTs
1. WhAT Is A BRAND? 2. WhAT Is BRANDINg? 3. BRANDINg Vs. MARkETINg, ADVERTIsINg & pUBlIcITY 4. 10 qUAlITIEs OF EVERY sUccEssFUl BRAND 5. WhEN Is IT TIME TO REINVENT YOUR BRAND MEssAgE? 6. MYMUzE BRAND FUNDAMENTAls 7. TIME TO MOVE FORWARD 8. MYMUzE: YOUR BRAND INNOVATION AgENcY 2 20 26 30 33 37 42 43

ThIs Is A pRODUcT. 2 .

3 .ThIs Is A lOgO.

ThIs Is A 4 BElIEF IN AcTION .

WhAT Is A BRAND? It’s a belief in a brand’s promise that moves a consumer to action. 5 .

WhAT BARAck OBAMA OFFERED 6 .. ThIs Is A pRODUcT..lET’s TRY ThIs AgAIN.

hOW WE IDENTIFY WITh BARAck OBAMA 7 .ThIs Is A lOgO.

ThIs Is A 8 .

BElIEF IN AcTION. 9 .

DO pEOplE BElIEVE IN YOUR BRAND? 10 .

11 .

IT’s A BElIEF IN YOUR BRAND’s pROMIsE. gOT IT? 12 . IT’s BElIEVINg IN chANgE AND VOTINg FOR OBAMA.A BRAND Is A BElIEF ThAT lIVEs IN ThE MIND OF A cONsUMER. MEssAgE AND cOMMITMENT ThAT MOVEs ThEM TO AcTION.

.ThE BOTTOM lINE Is: IF YOUR BRAND DOEs NOT ExIsT IN ThE MIND OF ThE cONsUMER. YOUR BRAND DOEs NOT ExIsT.

A BRAND Is A pROMIsE.A BRAND Is NOT jUsT AN EYE-cATchINg lOgO OR A NAME ThAT Is FREqUENTlY ADVERTIsED ON TV. MADE WITh ThE cUsTOMER AND BUIlT Up OVER TIME ThROUgh cONsIsTENT cOMMUNIcATION AND DElIVERY OF ThAT pROMIsE TO ThEM. ThUs ThE VERY MENTION OF YOUR BRAND’s NAME shOUlD TRIggER A 14 .

sERIEs OF ExpEcTATIONs NOT ONlY ABOUT WhAT YOU OR YOUR cOMpANY OFFERs. BOTh EMOTIONAllY AND RATIONAllY. 15 . BUT YOUR qUAlITY. YOUR pURpOsE AND ANY NUMBER OF IMAgEs AND AssOcIATIONs. ThE pOWER OF YOUR BRAND lIEs IN ITs ABIlITY TO INFlUENcE cONsUMER BEhAVIOR. WhIch ThE cONsUMER cAN RElATE TO.

MYMUzE cAN cREATE, NURTURE, MANAgE AND pROMOTE YOUR DEsIRED BRAND IMAgE WhIlE EsTABlIshINg AN ENDURINg pERcEpTION ABOUT YOUR BRAND IN ThE MINDs OF cONsUMERs.
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WE pROAcTIVElY

* DElIVER YOUR BRAND MEssAgE clEARlY * FURThER EsTABlIsh YOUR BRAND’s cREDIBIlITY * cONNEcT YOU TO YOUR TARgETED pROspEcTs EMOTIONAllY * MOTIVATE YOUR BUYERs * gENERATE cONsUMER lOYAlTY

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WhEN YOU ThINk sTARBUcks WhAT DO YOU ThINk?

18

cOFFEE. RIghT? ThAT’s ThE pOWER OF BRANDINg. 19 .

WhAT Is BRANDINg? 20 .

EAch BRANDINg EFFORT shOUlD hElp DEFINE. IN ThE cONsUMER’s MIND. IMAgE OR pROMIsE IN ThE MINDs OF cONsUMERs. BRANDINg ENsUREs ThAT ThE BRAND IMAgE YOU WANT Is ThE BRAND IMAgE YOU hAVE.BRANDINg Is ThE pROcEss OF BUIlDINg AND pOsITIONINg A BRAND’s MEssAgE. pERcEpTION Is REAlITY. . AND sTRENgThEN YOUR BRAND IMAgE IN ThE cONsUMER’s MIND. pOsITION.

ExAMplE: 22 .A pOpUlAR BRANDINg sTRATEgY UsED BY sOME OF TODAY’s MOsT sUccEssFUl BRANDs Is ThE pROcEss OF OWNINg A WORD OR phRAsE IN ThE MINDs OF cONsUMERs.

23 .cOFFEE pIzzA lUxURY When your brand begins to own a word or phrase in the consumer’s mind. you will begin to dominate your competition. You do this by consistently promoting and integrating your brand’s message at every point of public contact. The word or phrase that you want to own must meet a want. need or add value to the consumer’s life.

chAllENgEs TO cURRENT BRANDINg MODEls cURRENT MODEls MEssAgINg sTATIc pROMIsINg lOOk AND FEEl FANTAsY ADVERTIsINg AUDIENcE cONsIsTENcY IMAgE pAssIVE 24 MYMUzE INNOVATION INVOlVEMENT DYNAMIc DElIVERINg ExpERIENcE AUThENTIcITY cUlTURE cOMMUNITY cOhERENcE cURRENcY INTERAcTIVE .

it's important to spend time consistently investing. MYMUzE: WE ARE YOUR BRANDINg pARTNERs. Branding is the foundational piece of your communication -. . researching.one you do not want to be without. defining. As the battle for customers intensifies day by day. and building your brand’s image.strong branding is invaluable.

26 .

BRANDINg Is ThE pROcEss OF BUIlDINg AND pOsITIONINg YOUR MEssAgE IN ThE MINDs OF cONsUMERs. pUBlIcITY gROWs ThAT BRAND MEssAgE MARkETINg pROMOTEs ThAT BRAND MEssAgE ADVERTIsINg MAINTAINs ThAT BRAND MEssAgE pUBlIcITY. significant and beneficial. advertising or public relations firms and let them deal with the issues of brand building and sustainability. MARkETINg and ADVERTIsINg are the tools to expand what branding establishes in the mind. Using any of these tools without establishing a strong branding message is just a waste of money. Many c-level executives simply think the answer is to turn branding problems over to their marketing. developing a great branding strategy first is paramount to moving your brand in the right direction. While their involvement can be. This can be a lethal mistake. 27 . and should be.

WEB DEsIgNs. ThE BEsT AND ThE BIggEsT. IF YOU cAN’T BUIlD A gREAT BRAND MEssAgE IN ThE MINDs OF cONsUMERs.BRANDINg Is INcREAsINglY cRITIcAl FOR BUsINEssEs IN TODAY’s cOMpETITION. MARkETINg. ThAT OlD ExpREssION “NOThINg hAppENs UNTIl sOMEBODY sElls sOMEThINg” Is BEINg REplAcED BY TODAY’s slOgAN. “NOThINg hAppENs UNTIl sOMEBODY BRANDs sOMEThINg.” 28 . lOgO DEsIgN AND MEDIA ADVERTIsINg. BRANDINg “pRE-sElls” YOUR BRAND. AND pUBlIc RElATIONs IN ThE WORlD WON’T hElp YOU AchIEVE YOUR OBjEcTIVE. MANY BRANDINg cOMpANIEs AlsO clAIM TO BE DIFFERENT. ThEN All ThE ADVERTIsINg. IT Is A cOMMON MIsTAkE FROM sOME cOMpANIEs TO INTERpRET BRANDINg WITh WEB DEsIgN. sAlEs pROMOTION. FANcY pAckAgINg. BUT sTIll cANNOT DIFFERENTIATE BETWEEN BRANDINg AND MARkETINg. pRODUcT OR sERVIcE TO ThE cONsUMER IN ThE MIND FIRsT.

29 . MYMUzE Is YOUR BRANDINg AgENcY.MYMUzE cAN EFFEcTIVElY DElIVER YOUR BRAND MEssAgE TO ThE WORlD.

10 qUAlITIEs OF EVERY sUccEssFUl BRAND: 30 .

REcOgNIzABlE cONsIsTENT VIsUAllY IMpAcTFUl DEpENDABlE TRUsTWORThY cOMFORTABlE qUAlITY RElIABlE VAlUABlE FOcUsED 31 .

What is our brand’s purpose? 3. starbucks. Microsoft has over 90 percent of the worldwide market for desktop computer operating systems for a reason--they focused in on software and dominated the category. What is superior about the value we offer our customers? 5. What business is our brand in? 2. Mercedes and other great brands get those 10 qualities? They knew the answers to these questions and kept them top of mind: 1.how did google. myMUzE can move your brand forward. What differentiates our products and services from our chief competitors? 4. you become extremely powerful. The ultimate objective of any branding strategy is to dominate a category. Where is our brand going? These simple questions can help you narrow your focus and dominate your brand’s category or field. It all starts with branding. 32 . coca-cola. You can dominate your category. When you dominate a category.

WhEN Is IT TIME TO REINVENT YOUR BRAND MEssAgE? 33 .

BRAND REpOsITIONINg DEcIsIONs ARE OFTEN TRIggERED WhEN A sIgNIFIcANT MARkET shIFT OccURs. MAkINg IT cRITIcAl FOR A cOMpANY TO REVIEW ThE lONg-TERM pOTENTIAl OF ThE cURRENT BRAND MEssAgE. 34 . EcONOMIc OR TEchNIcAl TRENDs cAUsE BRANDs TO lOsE AppEAl. OFTEN. chANgINg sOcIAl.

cOMpANY.REINVENTINg OR REpOsITIONINg A BRAND INVOlVEs BRAND sTRATEgIEs DEsIgNED TO gIVE AN ExIsTINg pERsON. 35 . pRODUcT OR sERVIcE A NEW pOsITION IN cUsTOMERs’ MINDs IN AN ATTEMpT TO chANgE A pRODUcT OR cOMpANY’s MARkET pOTENTIAl.

over time. if the market for your brand is shrinking permanently). Even in times of relative market stability.sometimes radical transformation is needed (for example. brand evolution is essential in order for brands to flourish rather than just survive. MYMUzE: WE ARE YOUR BRAND ENERgIzERs 36 . a riveting promise and a fresh approach. Other times a slow. steady brand migration process might be more effective. an effective rebranding effort can reaffirm the loyalty of existing customers while helping to attract new ones. Either way. enabling a brand to reemerge with a new presence.

MYMUzE BRANDINg FUNDAMENTAls 37 .

” WhEN YOU IDENTIFY YOUR BRAND. hAVE A DEscRIpTIVE WORD OR phRAsE ThAT TElls ThE cUsTOMER WhERE TO plAcE YOUR BRAND IN ThEIR MIND’s EYE. MEMORABlE. TYpIcAllY ThE BUsINEss FOUNDER’s VAlUEs AND BUsINEss pRINcIplEs. DIsTINcTIVE BRAND MEssAgE. EsTABlIsh A gREAT BRAND sTRATEgY. MANAgEMENT (WhY?) . YOU AlsO cOMMUNIcATE ITs hERITAgE AND ITs ORIgIN. hAVE A “BRAND sTORY. DEVElOp gREAT BRAND pROgRAMs AND pARTNER WITh MYMUzE FOR BRAND hAVE A BRAND TAg lINE ThAT ExpREssEs YOUR BRAND’s FUNcTIONAl AND EMOTIONAl BENEFITs TO cUsTOMERs. hAVE AN IcONIc sYMBOl OR IMAgE ThAT VIVIDlY DIsplAYs YOUR BRAND’s IDENTITY.EsTABlIsh AND pROMOTE A UNIqUE.

MYMUzE cAN EsTABlIsh BRAND EsTEEM. 4. MYMUzE cAN cREATE AND pROMOTE YOUR BRAND IDENTITY sO ThAT IT WIll BE pERcEIVED As MEANINgFUl AND WIll cOMMUNIcATE YOUR pOINT OF DIFFERENcE. 39 . cONsUMERs WIll FEEl gOOD ABOUT UsINg YOUR BRAND Vs. BRAND EsTEEM Is TIED TO BRAND lOYAlTY. ThEY WIll gIVE Up ON YOUR BRAND. MYMUzE: WE ARE YOUR BRANDINg pARTNERs. 2. IF ThEY ARE UNABlE TO cONNEcT.BEcAUsE: 1. MYMUzE cAN DElIVER YOUR BRAND MEssAgE IN A WAY ThAT pEOplE UNDERsTAND. MYMUzE cAN DIFFERENTIATE YOUR BRAND FROM EVERYONE ElsE IN ThE MARkET. A cOMpETITOR’s BRAND. cUsTOMERs NEED TO UNDERsTAND AND BElIEVE IN hOW YOUR BRAND Is DIFFERENT FROM ITs cOMpETITORs. 3.

40 .

INNOVATION DIsTINgUIshEs BETWEEN A AND A FOllOWER. ApplE INNOVATOR 41 . lEADER .sTEVE jOBs.

IT’s TIME TO DIscOVER ThE pOssIBIlITIEs TIME TO MOVE YOUR BRAND FORWARD 42 .

plAN. AND DElIVER To win in today’s market. Fox. subway. refine or translate your brand message to the world. Our team is immensely qualified to manage the essence of your brand and translate it into profits. DEll. That means you need to tune in to market conditions. since 1998 our company has provided creative brand consultancy to high profile people and companies. sony Music. myMUzE is composed of a team of seasoned brand architects and design industry professionals with diverse experience. We work collectively to provide an innovative approach in the development and execution of consumer driven brand building strategies. Apple. We develop and deliver unique brand images across every consumer touch point while establishing an enduring perception about our clients in the minds of consumers. it is an experience. and cultural trends not only when you first establish your brand but also on a regular basis as your brand ages. We partner with powerful brands to discover and manage their possibilities. sports Illustrated. consumer preferences. we want you to make sound decisions on what you know. We uniquely develop what people will positively believe about your brand.What are we: A BRAND BUIlDINg cOMpANY We are an integrated brand consulting and design agency. We don’t want you to make decisions based on what we think. hBO. Universal Music. Inc. This will give you the confidence to make the right “value creating” decisions. NAscAR’s Dale Earnhardt. market and financial analysis and statistics to define the opportunities of innovation. and relevant to customer wants. product or just a word. and interests. We partner with you to create. and Yahoo! just to name a few. leaders in brand innovation. We’ll show you what really drives demand and how your brand can minimize risk. current. Nike. needs. Your brand is not a logo.. Our job is to move brands forward by perfecting their promise to the world. Your brand needs to begin and remain credible. 43 . color. We have worked with mega-brands such as Nelson Mandela. your brand must keep a slot in the consumer’s mind. competitive. Time Warner. Disney. Memorex. manage. We use a combination of research. cREATE. Target. What we do: ThINk.

not solutions. A solution is defined as the process of solving a problem or dealing with a current situation. We are not a solution based agency. analyze and assess your branding needs 2. That’s being reactive. We get creative 5. We develop a plan of action 6. We are a proactive agency. We think possibilities 4.OUR pROcEss how we do it jUsT OFFER sOlUTIONs Most agencies offer solutions. We are all about proactive innovation. We don’t. We conduct market research & analysis 3. We partner with brands to create outcomes and fulfill goals through innovation. We manage the executables 7. We communicate and involve your audience 9. We keep accountability 8. we create results. What we don’t do 1. We discover. myMUzE is in the business of brand proactivity. We engage and retain your audience to create brand loyalty 10. We increase your brand value and market share 44 . We do not manage problems. Being proactive means “creating or controlling a situation by causing something to happen rather than responding to it after it has happened”.

45 . Muse = Inspiration = the birth of myMUzE We put a “my” in front of our version of muse (myMUzE) to imply that you own your inspiration. Inspiration is defined as the process of being influenced to do something creative.who are we: WhAT DOEs MYMUzE MEAN? In ancient times the word muse was defined as a source of inspiration. Your brand no longer has to have a source of inspiration. with myMUzE we believe your brand can be the inspiration.

we create online digital identities using a wide array of social tools. we bridge the gap between your brand’s promise and your brand’s delivery. 46 . 08 BRAND STRATEGY » we develop measurable plans to strengthen.01 BRAND RESEARCH & ANALYTICS » we improve brand performance by fusing integrating market research. create and sustain growth for your brand. cultivating your personality on the internet. market and financial statistics into a single insightful report to influence good branding decisions. 02 DIGITAL BRAND MANAGEMENT » with the growth of social media. 13 BRAND RELATIONS » to the public. 07 AgENcY DIscIplINEs & sERVIcEs: OUR pROAcTIVE TOOls BRAND IDENTITY » we create and manage the marks that visually represent your brand. 14 BRAND ADVERTISING » we conceptualize and execute how your brand message will be presented and maintained to the world.

15 BRAND INTEGRATION » this involves the development of specific objectives. sustain and translate your brand's message to its targeted audiences in the most effective manner. we create a shopping experience that will be meaningful to your customers. strategies and tactics to integrate the brand message where your customer spends their time. 12 CORPORATE BRANDING » we capture your company’s vision and bring it to life visually. it’s the process of finding an unfulfilled want or need in the consumer’s mind and addressing it with a distinctively different and ideally suited offering. 10 BRAND POSITIONING » we discover how your brand’s unique message will best stand out in a competitive market. 05 BRAND MESSAGES » we develop the single idea which details the brand’s ultimate reason for existing. 18 BRAND MANAGEMENT » we manage the presentation of your brand identity and brand message across your entire organization and through all media and communication outlets. 04 BRAND CREATION » we craft a brand's asset into a clear concept and message that is easily recognized and remembered. with experts in branding and design. . 11 BRAND RETAIL ENVIRONMENTS » we develop creative ways your brand can occupy a physical space that will be engaging and encouraging to shoppers. 17 BRAND PROGRAM EXECUTION » we establish and execute creative initiatives that generate brand awareness. 09 BRAND NAMING » we create names that can grow. 06 BRAND DEVELOPMENT » we create an entire presence that speaks volumes about your brand and its unique capabilities.03 BRAND ENGAGEMENT » we create messages that encourage consumers to experience your brand. 16 SONIC BRANDING » we develop audio branding that can be used to reinforce your brand identity.

and creative execution. 48 . A successful brand needs to speak to its audience in a compelling and consistent way. myMUzE will put measurable key performance indicators in place to drive consumer loyalty and build brand value. service or products. Your brand is a business asset. a unique proposition.IN cONclUsION: IT TAkEs A TEAM A successful brand must offer a relevant choice to its target audience. and you can plan and manage with greater confidence the development of your business. We will ensure your brand continuously delivers benefits that meet and exceed customer expectation. We will ensure that your brand is relevant to your defined audiences through rigorous segmentation. In partnership with you. the benefit to you is that forecasting cashflow becomes easier with repeat customers. create customer-driven designs and help you make life more enjoyable for your customers. tailored messaging. keeping your brand’s promise consistently will attract loyal buyers who will return to buy again and again. We will monitor the quality of your brand. As a brand owner.

linking pricing to intangible benefits. Our job is to distinguish your brand from its competitors and deliver an experience that leaves your customers satisfied and likely to look for your brand again and again. Employees’ behavior must be aligned with your brand’s message and managed and rewarded as such. We will manage your brand as a long-term asset. We will work with you to ensure that your brand is understood by all employees and acts as the central organizing principle. 2) credible in the consistency of your promise and 3) positioning is creative and strategic. We will ensure that your brand’s pricing captures the customer’s perception of value by striving for a premium cost.WE ARE YOUR TEAM We will ensure that your brand is 1) differentiated from your competitors. 49 . The promise made will be the promise delivered. Your employees will be engaged in evolving your brand. Your brand will remain fresh and exciting through constant evolution. internally and externally. and communicating exclusivity.

With guiding actions. Our mission is clear: To create and build brands in value with excellence and stability. while ensuring that their brand’s promise is increasingly represented. Our ideas are born out of powerful research-driven insight. resulting in unparalleled outcomes. both big and small. We believe that the establishment of a unique image is the key to building a great brand. 50 . myMUzE matches its mission with corresponding actions that benefit our clients. Our practice is to develop brand strategies that allow companies to capitalize on their unique market presence. we’ll deliver on that brand promise. We believe our purpose is to help clients build lasting brands that command consumer loyalty.OUR pROMIsE: We believe in the power of ideas to deliver innovative brand results. We promise to create captivating ideas that make your promise consistent and true to the brand’s image and identity.

OUR WORk 51 .

We focused on engaging the public with meaningful positioning of a project called “global lessons”. his life has been an inspiration. in south Africa and throughout the world. he has never answered racism with racism. but also to enrich people’s lives. equality and learning. Despite terrible provocation. 52 . BRAND ENgAgEMENT. The project was created to further convey the message of Nelson Mandela as a catalyst for hope. BRAND IDENTITY.* myMUzE was engaged to create brand programs to positively bring awareness to the brand. to all who are opposed to oppression and deprivation.nelsonmandela.org sERVIcEs FOR NElsON MANDElA FOUNDATION: BRAND sTRATEgY. The project harnessed the power to not only educate the world about his purpose. BRAND cREATION Nelson Mandela has never wavered in his devotion to democracy.NElsON MANDElA * Reference from www. to all who are oppressed and deprived.

In this way. Our focus was to clearly differentiate the value of DEI in the market place. INcORpORATED sERVIcEs FOR DAlE EARNhARDT INcORpORATED: BRAND sTRATEgY. 53 . (DEI).DAlE EARNhARDT. BRAND ENgAgEMENT Dale Earnhardt was a legend of American auto racing. as NAscAR grew in popularity during the 1980s and 1990s. Earnhardt had 76 career wins and won the Winston cup championship seven times. Dale Earnhardt.* * Reference from www. DEI was founded in 1980 by Dale and Teresa Earnhardt. and set it apart from the competition. Today his legacy lives on through his company Dale Earnhardt. BRAND DEVElOpMENT. auto racing and the promotion of the Dale Earnhardt legacy both nationally and internationally.com myMUzE was challenged to create a brand strategy that could build and maintain the brand’s value during the country’s economic crisis. We developed brand programs that were technically brilliant and had emotionally charged content that was based on the core values of the company. nicknamed “The Intimidator” for his competitive instincts and hard-driving style.daleearnhardtinc. DIgITAl BRAND MANAgEMENT. North carolina. DEI is headquartered in Mooresville. competing in the NAscAR racing league. Earnhardt became one of America’s most popular athletes before he passed in 2001. the brand’s profile was maintained on an ongoing basis and at the same time constantly reinforced. Our work ranged from strategic brand consultancy to brand identity. and developing and creating creative brand management tools that would engage new and existing consumers to interact with the brand. Inc. Inc has several business entities focused on philanthropy.

Our goal in partnering with Nike was to elevate the message of innovative thinking. and emotional impact for their target customers. We created brand programs that positioned their brand online and honed in on their communications to achieve new levels of clarity. Focusing on Nike’s “commitment” to innovation.Bill Bowerman and his University of Oregon runner phil knight. 54 . well-educated consumers . we aligned the brand with business partnerships that ensured that brand value was being created through proper brand positioning with young.NIkE sERVIcEs FOR NIkE: DIgITAl BRAND MANAgEMENT. They and the people they hired evolved and grew a company that became Nike from a Us-based footwear distributor to a global marketer of athletic footwear. diverse. inspiration. We developed an approach to brand engagement that focused on turning Nike’s message into involvement. BRAND ENgAgEMENT. apparel and equipment that is unrivaled in the world. BRAND REsEARch & ANAlYTIcs It all started with a handshake between two visionary Oregonians .

and original programming. DIgITAl BRAND MANAgEMENT. 55 .YAhOO! MUsIc sERVIcEs FOR YAhOO! MUsIc: BRAND INTEgRATION. clearly defined and visible position in the entertainment industry. news. Our brand integrations and online design recommendations allowed the company to expand its impact to young consumers and the online community. music videos. artist information. BRAND ENgAgEMENT Yahoo! Music is the provider of a variety of music services. including internet radio. We were asked to develop a digital brand strategy that would provide the brand with a unique.

myMUzE carried the creative and administrative load. DIgITAl BRAND MANAgEMENT. It has over 3 million subscribers and is read by 23 million adults each week. secured licensed content.000 unique users in four months. It was the first magazine with circulation over one million to win the National Magazine Award for general Excellence twice.spORTs IllUsTRATED sports Illustrated (sI) is an American sports magazine owned by media conglomerate Time Warner. including over 18 million men. 19% of the adult males in the United states. and constructed a dedicated web site to support the downloads. so sI created sports Illustrated On campus. The web site traffic exceeded 32.cnn. We created a digital platform and offered a downloadable digital music compilation inspired by the sporting world culture. sI has a good share of the market. We also cross We developed a branding program to involve the younger generation for sI On campus. BRAND ENgAgEMENT The program was designed to develop awareness and readership of this magazine by college students. but young sports consumers felt left out of the objectives that sI was establishing. branded this effort with Nike and Dell. * Reference from sportsillustrated.com 56 .* sERVIcEs FOR spORTs IllUsTRATED: BRAND INTEgRATION.

* siegel now leads NAscAR’s Drive for Diversity program in addition to returning to an Indianapolis law firm to specialize in sports and entertainment. DIgITAl BRAND MANAgEMENT. * Reference from maxsiegel. BRAND sTRATEgY Max l.. siegel made history as the highest-ranking African American executive in NAscAR. 57 . As one of the most influential executives in the entertainment and sports industries. one of the top motor sports franchise in NAscAR. We wanted to have a clear and distinctive brand that would stand out from all the rest.sERVIcEs FOR MAx sIEgEl: BRAND IDENTITY.com MAx sIEgEl We worked with Max to establish his personal brand’s differentiating factor from other powerful executives in his field. siegel is the former president of global Operations at Dale Earnhardt Inc. BRAND DEVElOpMENT. myMuze ensured that siegel’s brand identity and online digital brand was distinguished from his competitors and delivered a great experience.

A Vertical Stacked Logo B Horizontal Stacked Logo C Symbol NElsON MANDElA IDENTITY sIMONE sMAlls pR IDENTITY 58 .

cYTExONE IDENTITY ROckIN’ ThE VOTE IDENTITY 59 .

60 DAlE EARNhARDT INcORpORATED .

EMI MUsIc pUBlIshINg 61 .

62 cREFlO DOllAR MINIsTRIEs .

MYMUzE ROckIN’ ThE VOTE 63 .

64 ThE lOcMAN FUND .

ThIs Is MY WAlk 65 .

OUR BRAND RElATIONshIps 66 .

com lET’s ExplORE ThE pOssIBIlITIEs . NY 10016 p: 646-417-8115 x703 E: innovation@mymuzeinc.cONTAcT Us myMUzE Incorporated 244 Madison Avenue suite 103 New York.

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