INNOVATION IN MOTION

TIME TO MOVE YOUR BRAND FORWARD

“YOU cAN’T EscApE YOUR BRAND. EIThER YOU MAkE ThE cUsTOMER ExpERIENcE OR IT gETs MADE WIThOUT YOU.”
-UNkNOWN

cONTENTs
1. WhAT Is A BRAND? 2. WhAT Is BRANDINg? 3. BRANDINg Vs. MARkETINg, ADVERTIsINg & pUBlIcITY 4. 10 qUAlITIEs OF EVERY sUccEssFUl BRAND 5. WhEN Is IT TIME TO REINVENT YOUR BRAND MEssAgE? 6. MYMUzE BRAND FUNDAMENTAls 7. TIME TO MOVE FORWARD 8. MYMUzE: YOUR BRAND INNOVATION AgENcY 2 20 26 30 33 37 42 43

ThIs Is A pRODUcT. 2 .

3 .ThIs Is A lOgO.

ThIs Is A 4 BElIEF IN AcTION .

WhAT Is A BRAND? It’s a belief in a brand’s promise that moves a consumer to action. 5 .

lET’s TRY ThIs AgAIN. WhAT BARAck OBAMA OFFERED 6 . ThIs Is A pRODUcT...

ThIs Is A lOgO. hOW WE IDENTIFY WITh BARAck OBAMA 7 .

ThIs Is A 8 .

9 .BElIEF IN AcTION.

DO pEOplE BElIEVE IN YOUR BRAND? 10 .

11 .

A BRAND Is A BElIEF ThAT lIVEs IN ThE MIND OF A cONsUMER. MEssAgE AND cOMMITMENT ThAT MOVEs ThEM TO AcTION. gOT IT? 12 . IT’s BElIEVINg IN chANgE AND VOTINg FOR OBAMA. IT’s A BElIEF IN YOUR BRAND’s pROMIsE.

ThE BOTTOM lINE Is: IF YOUR BRAND DOEs NOT ExIsT IN ThE MIND OF ThE cONsUMER. . YOUR BRAND DOEs NOT ExIsT.

MADE WITh ThE cUsTOMER AND BUIlT Up OVER TIME ThROUgh cONsIsTENT cOMMUNIcATION AND DElIVERY OF ThAT pROMIsE TO ThEM. A BRAND Is A pROMIsE. ThUs ThE VERY MENTION OF YOUR BRAND’s NAME shOUlD TRIggER A 14 .A BRAND Is NOT jUsT AN EYE-cATchINg lOgO OR A NAME ThAT Is FREqUENTlY ADVERTIsED ON TV.

BUT YOUR qUAlITY. ThE pOWER OF YOUR BRAND lIEs IN ITs ABIlITY TO INFlUENcE cONsUMER BEhAVIOR. WhIch ThE cONsUMER cAN RElATE TO. 15 . YOUR pURpOsE AND ANY NUMBER OF IMAgEs AND AssOcIATIONs.sERIEs OF ExpEcTATIONs NOT ONlY ABOUT WhAT YOU OR YOUR cOMpANY OFFERs. BOTh EMOTIONAllY AND RATIONAllY.

MYMUzE cAN cREATE, NURTURE, MANAgE AND pROMOTE YOUR DEsIRED BRAND IMAgE WhIlE EsTABlIshINg AN ENDURINg pERcEpTION ABOUT YOUR BRAND IN ThE MINDs OF cONsUMERs.
16

WE pROAcTIVElY

* DElIVER YOUR BRAND MEssAgE clEARlY * FURThER EsTABlIsh YOUR BRAND’s cREDIBIlITY * cONNEcT YOU TO YOUR TARgETED pROspEcTs EMOTIONAllY * MOTIVATE YOUR BUYERs * gENERATE cONsUMER lOYAlTY

17

WhEN YOU ThINk sTARBUcks WhAT DO YOU ThINk?

18

cOFFEE. 19 . RIghT? ThAT’s ThE pOWER OF BRANDINg.

WhAT Is BRANDINg? 20 .

IN ThE cONsUMER’s MIND. IMAgE OR pROMIsE IN ThE MINDs OF cONsUMERs. pOsITION. AND sTRENgThEN YOUR BRAND IMAgE IN ThE cONsUMER’s MIND. BRANDINg ENsUREs ThAT ThE BRAND IMAgE YOU WANT Is ThE BRAND IMAgE YOU hAVE. EAch BRANDINg EFFORT shOUlD hElp DEFINE. pERcEpTION Is REAlITY.BRANDINg Is ThE pROcEss OF BUIlDINg AND pOsITIONINg A BRAND’s MEssAgE. .

A pOpUlAR BRANDINg sTRATEgY UsED BY sOME OF TODAY’s MOsT sUccEssFUl BRANDs Is ThE pROcEss OF OWNINg A WORD OR phRAsE IN ThE MINDs OF cONsUMERs. ExAMplE: 22 .

The word or phrase that you want to own must meet a want.cOFFEE pIzzA lUxURY When your brand begins to own a word or phrase in the consumer’s mind. 23 . You do this by consistently promoting and integrating your brand’s message at every point of public contact. need or add value to the consumer’s life. you will begin to dominate your competition.

chAllENgEs TO cURRENT BRANDINg MODEls cURRENT MODEls MEssAgINg sTATIc pROMIsINg lOOk AND FEEl FANTAsY ADVERTIsINg AUDIENcE cONsIsTENcY IMAgE pAssIVE 24 MYMUzE INNOVATION INVOlVEMENT DYNAMIc DElIVERINg ExpERIENcE AUThENTIcITY cUlTURE cOMMUNITY cOhERENcE cURRENcY INTERAcTIVE .

one you do not want to be without. Branding is the foundational piece of your communication -. researching. and building your brand’s image.strong branding is invaluable. . it's important to spend time consistently investing. As the battle for customers intensifies day by day. MYMUzE: WE ARE YOUR BRANDINg pARTNERs. defining.

26 .

This can be a lethal mistake. developing a great branding strategy first is paramount to moving your brand in the right direction. pUBlIcITY gROWs ThAT BRAND MEssAgE MARkETINg pROMOTEs ThAT BRAND MEssAgE ADVERTIsINg MAINTAINs ThAT BRAND MEssAgE pUBlIcITY. significant and beneficial. MARkETINg and ADVERTIsINg are the tools to expand what branding establishes in the mind. 27 . While their involvement can be. advertising or public relations firms and let them deal with the issues of brand building and sustainability. and should be. Using any of these tools without establishing a strong branding message is just a waste of money.BRANDINg Is ThE pROcEss OF BUIlDINg AND pOsITIONINg YOUR MEssAgE IN ThE MINDs OF cONsUMERs. Many c-level executives simply think the answer is to turn branding problems over to their marketing.

IT Is A cOMMON MIsTAkE FROM sOME cOMpANIEs TO INTERpRET BRANDINg WITh WEB DEsIgN. AND pUBlIc RElATIONs IN ThE WORlD WON’T hElp YOU AchIEVE YOUR OBjEcTIVE. MARkETINg. pRODUcT OR sERVIcE TO ThE cONsUMER IN ThE MIND FIRsT. sAlEs pROMOTION. lOgO DEsIgN AND MEDIA ADVERTIsINg. BUT sTIll cANNOT DIFFERENTIATE BETWEEN BRANDINg AND MARkETINg. ThAT OlD ExpREssION “NOThINg hAppENs UNTIl sOMEBODY sElls sOMEThINg” Is BEINg REplAcED BY TODAY’s slOgAN. FANcY pAckAgINg.BRANDINg Is INcREAsINglY cRITIcAl FOR BUsINEssEs IN TODAY’s cOMpETITION. BRANDINg “pRE-sElls” YOUR BRAND. “NOThINg hAppENs UNTIl sOMEBODY BRANDs sOMEThINg. ThEN All ThE ADVERTIsINg. MANY BRANDINg cOMpANIEs AlsO clAIM TO BE DIFFERENT. IF YOU cAN’T BUIlD A gREAT BRAND MEssAgE IN ThE MINDs OF cONsUMERs. ThE BEsT AND ThE BIggEsT. WEB DEsIgNs.” 28 .

29 . MYMUzE Is YOUR BRANDINg AgENcY.MYMUzE cAN EFFEcTIVElY DElIVER YOUR BRAND MEssAgE TO ThE WORlD.

10 qUAlITIEs OF EVERY sUccEssFUl BRAND: 30 .

REcOgNIzABlE cONsIsTENT VIsUAllY IMpAcTFUl DEpENDABlE TRUsTWORThY cOMFORTABlE qUAlITY RElIABlE VAlUABlE FOcUsED 31 .

Mercedes and other great brands get those 10 qualities? They knew the answers to these questions and kept them top of mind: 1. starbucks. What differentiates our products and services from our chief competitors? 4. Microsoft has over 90 percent of the worldwide market for desktop computer operating systems for a reason--they focused in on software and dominated the category. The ultimate objective of any branding strategy is to dominate a category. What business is our brand in? 2. What is our brand’s purpose? 3. It all starts with branding. When you dominate a category. coca-cola. you become extremely powerful. Where is our brand going? These simple questions can help you narrow your focus and dominate your brand’s category or field. What is superior about the value we offer our customers? 5. myMUzE can move your brand forward. 32 . You can dominate your category.how did google.

WhEN Is IT TIME TO REINVENT YOUR BRAND MEssAgE? 33 .

EcONOMIc OR TEchNIcAl TRENDs cAUsE BRANDs TO lOsE AppEAl. chANgINg sOcIAl. 34 . MAkINg IT cRITIcAl FOR A cOMpANY TO REVIEW ThE lONg-TERM pOTENTIAl OF ThE cURRENT BRAND MEssAgE. OFTEN.BRAND REpOsITIONINg DEcIsIONs ARE OFTEN TRIggERED WhEN A sIgNIFIcANT MARkET shIFT OccURs.

cOMpANY. pRODUcT OR sERVIcE A NEW pOsITION IN cUsTOMERs’ MINDs IN AN ATTEMpT TO chANgE A pRODUcT OR cOMpANY’s MARkET pOTENTIAl. 35 .REINVENTINg OR REpOsITIONINg A BRAND INVOlVEs BRAND sTRATEgIEs DEsIgNED TO gIVE AN ExIsTINg pERsON.

Either way. a riveting promise and a fresh approach. steady brand migration process might be more effective. over time. enabling a brand to reemerge with a new presence. brand evolution is essential in order for brands to flourish rather than just survive. an effective rebranding effort can reaffirm the loyalty of existing customers while helping to attract new ones. MYMUzE: WE ARE YOUR BRAND ENERgIzERs 36 . if the market for your brand is shrinking permanently). Other times a slow. Even in times of relative market stability.sometimes radical transformation is needed (for example.

MYMUzE BRANDINg FUNDAMENTAls 37 .

hAVE A “BRAND sTORY.” WhEN YOU IDENTIFY YOUR BRAND. hAVE A DEscRIpTIVE WORD OR phRAsE ThAT TElls ThE cUsTOMER WhERE TO plAcE YOUR BRAND IN ThEIR MIND’s EYE. TYpIcAllY ThE BUsINEss FOUNDER’s VAlUEs AND BUsINEss pRINcIplEs. YOU AlsO cOMMUNIcATE ITs hERITAgE AND ITs ORIgIN. MANAgEMENT (WhY?) . MEMORABlE. DEVElOp gREAT BRAND pROgRAMs AND pARTNER WITh MYMUzE FOR BRAND hAVE A BRAND TAg lINE ThAT ExpREssEs YOUR BRAND’s FUNcTIONAl AND EMOTIONAl BENEFITs TO cUsTOMERs. hAVE AN IcONIc sYMBOl OR IMAgE ThAT VIVIDlY DIsplAYs YOUR BRAND’s IDENTITY.EsTABlIsh AND pROMOTE A UNIqUE. EsTABlIsh A gREAT BRAND sTRATEgY. DIsTINcTIVE BRAND MEssAgE.

cONsUMERs WIll FEEl gOOD ABOUT UsINg YOUR BRAND Vs. ThEY WIll gIVE Up ON YOUR BRAND. MYMUzE cAN DElIVER YOUR BRAND MEssAgE IN A WAY ThAT pEOplE UNDERsTAND. 39 . MYMUzE cAN EsTABlIsh BRAND EsTEEM. 4. A cOMpETITOR’s BRAND. BRAND EsTEEM Is TIED TO BRAND lOYAlTY. MYMUzE cAN cREATE AND pROMOTE YOUR BRAND IDENTITY sO ThAT IT WIll BE pERcEIVED As MEANINgFUl AND WIll cOMMUNIcATE YOUR pOINT OF DIFFERENcE.BEcAUsE: 1. MYMUzE: WE ARE YOUR BRANDINg pARTNERs. 2. 3. IF ThEY ARE UNABlE TO cONNEcT. MYMUzE cAN DIFFERENTIATE YOUR BRAND FROM EVERYONE ElsE IN ThE MARkET. cUsTOMERs NEED TO UNDERsTAND AND BElIEVE IN hOW YOUR BRAND Is DIFFERENT FROM ITs cOMpETITORs.

40 .

sTEVE jOBs. lEADER . ApplE INNOVATOR 41 .INNOVATION DIsTINgUIshEs BETWEEN A AND A FOllOWER.

IT’s TIME TO DIscOVER ThE pOssIBIlITIEs TIME TO MOVE YOUR BRAND FORWARD 42 .

Target. Inc. Disney. Fox. sports Illustrated. Time Warner.. and interests. competitive. since 1998 our company has provided creative brand consultancy to high profile people and companies. Your brand is not a logo. We don’t want you to make decisions based on what we think. This will give you the confidence to make the right “value creating” decisions. We’ll show you what really drives demand and how your brand can minimize risk. manage. we want you to make sound decisions on what you know. leaders in brand innovation. Memorex. your brand must keep a slot in the consumer’s mind. market and financial analysis and statistics to define the opportunities of innovation. current. sony Music. DEll. needs. it is an experience. Your brand needs to begin and remain credible. color. and Yahoo! just to name a few. We use a combination of research. Universal Music. product or just a word. hBO. Our team is immensely qualified to manage the essence of your brand and translate it into profits. 43 . Our job is to move brands forward by perfecting their promise to the world. plAN. and cultural trends not only when you first establish your brand but also on a regular basis as your brand ages. We develop and deliver unique brand images across every consumer touch point while establishing an enduring perception about our clients in the minds of consumers. What we do: ThINk. That means you need to tune in to market conditions. refine or translate your brand message to the world. subway. consumer preferences. and relevant to customer wants. We have worked with mega-brands such as Nelson Mandela.What are we: A BRAND BUIlDINg cOMpANY We are an integrated brand consulting and design agency. We uniquely develop what people will positively believe about your brand. NAscAR’s Dale Earnhardt. We work collectively to provide an innovative approach in the development and execution of consumer driven brand building strategies. AND DElIVER To win in today’s market. Apple. myMUzE is composed of a team of seasoned brand architects and design industry professionals with diverse experience. We partner with powerful brands to discover and manage their possibilities. We partner with you to create. cREATE. Nike.

What we don’t do 1. analyze and assess your branding needs 2. We do not manage problems. We partner with brands to create outcomes and fulfill goals through innovation. We are not a solution based agency. We don’t. We keep accountability 8. We think possibilities 4. myMUzE is in the business of brand proactivity. We develop a plan of action 6. We discover. We engage and retain your audience to create brand loyalty 10.OUR pROcEss how we do it jUsT OFFER sOlUTIONs Most agencies offer solutions. We manage the executables 7. We are all about proactive innovation. We conduct market research & analysis 3. We get creative 5. we create results. not solutions. A solution is defined as the process of solving a problem or dealing with a current situation. Being proactive means “creating or controlling a situation by causing something to happen rather than responding to it after it has happened”. We increase your brand value and market share 44 . We communicate and involve your audience 9. We are a proactive agency. That’s being reactive.

with myMUzE we believe your brand can be the inspiration.who are we: WhAT DOEs MYMUzE MEAN? In ancient times the word muse was defined as a source of inspiration. Your brand no longer has to have a source of inspiration. Muse = Inspiration = the birth of myMUzE We put a “my” in front of our version of muse (myMUzE) to imply that you own your inspiration. 45 . Inspiration is defined as the process of being influenced to do something creative.

13 BRAND RELATIONS » to the public. 14 BRAND ADVERTISING » we conceptualize and execute how your brand message will be presented and maintained to the world. 46 . create and sustain growth for your brand. we bridge the gap between your brand’s promise and your brand’s delivery. 07 AgENcY DIscIplINEs & sERVIcEs: OUR pROAcTIVE TOOls BRAND IDENTITY » we create and manage the marks that visually represent your brand. 02 DIGITAL BRAND MANAGEMENT » with the growth of social media. market and financial statistics into a single insightful report to influence good branding decisions.01 BRAND RESEARCH & ANALYTICS » we improve brand performance by fusing integrating market research. we create online digital identities using a wide array of social tools. 08 BRAND STRATEGY » we develop measurable plans to strengthen. cultivating your personality on the internet.

06 BRAND DEVELOPMENT » we create an entire presence that speaks volumes about your brand and its unique capabilities. 11 BRAND RETAIL ENVIRONMENTS » we develop creative ways your brand can occupy a physical space that will be engaging and encouraging to shoppers. 15 BRAND INTEGRATION » this involves the development of specific objectives. 04 BRAND CREATION » we craft a brand's asset into a clear concept and message that is easily recognized and remembered.03 BRAND ENGAGEMENT » we create messages that encourage consumers to experience your brand. 09 BRAND NAMING » we create names that can grow. 16 SONIC BRANDING » we develop audio branding that can be used to reinforce your brand identity. sustain and translate your brand's message to its targeted audiences in the most effective manner. strategies and tactics to integrate the brand message where your customer spends their time. 18 BRAND MANAGEMENT » we manage the presentation of your brand identity and brand message across your entire organization and through all media and communication outlets. 12 CORPORATE BRANDING » we capture your company’s vision and bring it to life visually. it’s the process of finding an unfulfilled want or need in the consumer’s mind and addressing it with a distinctively different and ideally suited offering. we create a shopping experience that will be meaningful to your customers. 17 BRAND PROGRAM EXECUTION » we establish and execute creative initiatives that generate brand awareness. . with experts in branding and design. 10 BRAND POSITIONING » we discover how your brand’s unique message will best stand out in a competitive market. 05 BRAND MESSAGES » we develop the single idea which details the brand’s ultimate reason for existing.

A successful brand needs to speak to its audience in a compelling and consistent way. and you can plan and manage with greater confidence the development of your business. In partnership with you. a unique proposition. Your brand is a business asset. We will ensure that your brand is relevant to your defined audiences through rigorous segmentation.IN cONclUsION: IT TAkEs A TEAM A successful brand must offer a relevant choice to its target audience. 48 . create customer-driven designs and help you make life more enjoyable for your customers. As a brand owner. We will monitor the quality of your brand. keeping your brand’s promise consistently will attract loyal buyers who will return to buy again and again. myMUzE will put measurable key performance indicators in place to drive consumer loyalty and build brand value. the benefit to you is that forecasting cashflow becomes easier with repeat customers. service or products. tailored messaging. We will ensure your brand continuously delivers benefits that meet and exceed customer expectation. and creative execution.

We will work with you to ensure that your brand is understood by all employees and acts as the central organizing principle. Our job is to distinguish your brand from its competitors and deliver an experience that leaves your customers satisfied and likely to look for your brand again and again. The promise made will be the promise delivered. Employees’ behavior must be aligned with your brand’s message and managed and rewarded as such. 49 . 2) credible in the consistency of your promise and 3) positioning is creative and strategic. linking pricing to intangible benefits. We will ensure that your brand’s pricing captures the customer’s perception of value by striving for a premium cost. internally and externally. We will manage your brand as a long-term asset. Your employees will be engaged in evolving your brand. and communicating exclusivity. Your brand will remain fresh and exciting through constant evolution.WE ARE YOUR TEAM We will ensure that your brand is 1) differentiated from your competitors.

We believe our purpose is to help clients build lasting brands that command consumer loyalty. Our practice is to develop brand strategies that allow companies to capitalize on their unique market presence. Our mission is clear: To create and build brands in value with excellence and stability. resulting in unparalleled outcomes. myMUzE matches its mission with corresponding actions that benefit our clients. we’ll deliver on that brand promise. while ensuring that their brand’s promise is increasingly represented.OUR pROMIsE: We believe in the power of ideas to deliver innovative brand results. We promise to create captivating ideas that make your promise consistent and true to the brand’s image and identity. both big and small. With guiding actions. 50 . Our ideas are born out of powerful research-driven insight. We believe that the establishment of a unique image is the key to building a great brand.

OUR WORk 51 .

52 . The project harnessed the power to not only educate the world about his purpose. but also to enrich people’s lives. BRAND cREATION Nelson Mandela has never wavered in his devotion to democracy.nelsonmandela. to all who are oppressed and deprived.NElsON MANDElA * Reference from www. equality and learning. BRAND ENgAgEMENT. to all who are opposed to oppression and deprivation. The project was created to further convey the message of Nelson Mandela as a catalyst for hope. We focused on engaging the public with meaningful positioning of a project called “global lessons”. his life has been an inspiration.* myMUzE was engaged to create brand programs to positively bring awareness to the brand. he has never answered racism with racism. BRAND IDENTITY.org sERVIcEs FOR NElsON MANDElA FOUNDATION: BRAND sTRATEgY. in south Africa and throughout the world. Despite terrible provocation.

and developing and creating creative brand management tools that would engage new and existing consumers to interact with the brand. DEI was founded in 1980 by Dale and Teresa Earnhardt. BRAND ENgAgEMENT Dale Earnhardt was a legend of American auto racing. Inc. as NAscAR grew in popularity during the 1980s and 1990s. INcORpORATED sERVIcEs FOR DAlE EARNhARDT INcORpORATED: BRAND sTRATEgY. the brand’s profile was maintained on an ongoing basis and at the same time constantly reinforced.DAlE EARNhARDT. Today his legacy lives on through his company Dale Earnhardt. Earnhardt had 76 career wins and won the Winston cup championship seven times. Our focus was to clearly differentiate the value of DEI in the market place.* * Reference from www. BRAND DEVElOpMENT. 53 . (DEI). competing in the NAscAR racing league. Our work ranged from strategic brand consultancy to brand identity.com myMUzE was challenged to create a brand strategy that could build and maintain the brand’s value during the country’s economic crisis. Dale Earnhardt. In this way. We developed brand programs that were technically brilliant and had emotionally charged content that was based on the core values of the company. auto racing and the promotion of the Dale Earnhardt legacy both nationally and internationally. DIgITAl BRAND MANAgEMENT. Inc has several business entities focused on philanthropy. nicknamed “The Intimidator” for his competitive instincts and hard-driving style. North carolina.daleearnhardtinc. and set it apart from the competition. DEI is headquartered in Mooresville. Earnhardt became one of America’s most popular athletes before he passed in 2001.

We created brand programs that positioned their brand online and honed in on their communications to achieve new levels of clarity. inspiration. We developed an approach to brand engagement that focused on turning Nike’s message into involvement. well-educated consumers . BRAND REsEARch & ANAlYTIcs It all started with a handshake between two visionary Oregonians . Focusing on Nike’s “commitment” to innovation. BRAND ENgAgEMENT. diverse. They and the people they hired evolved and grew a company that became Nike from a Us-based footwear distributor to a global marketer of athletic footwear. we aligned the brand with business partnerships that ensured that brand value was being created through proper brand positioning with young.Bill Bowerman and his University of Oregon runner phil knight. and emotional impact for their target customers.NIkE sERVIcEs FOR NIkE: DIgITAl BRAND MANAgEMENT. 54 . apparel and equipment that is unrivaled in the world. Our goal in partnering with Nike was to elevate the message of innovative thinking.

We were asked to develop a digital brand strategy that would provide the brand with a unique. and original programming. BRAND ENgAgEMENT Yahoo! Music is the provider of a variety of music services. news. 55 . music videos.YAhOO! MUsIc sERVIcEs FOR YAhOO! MUsIc: BRAND INTEgRATION. Our brand integrations and online design recommendations allowed the company to expand its impact to young consumers and the online community. including internet radio. artist information. clearly defined and visible position in the entertainment industry. DIgITAl BRAND MANAgEMENT.

* sERVIcEs FOR spORTs IllUsTRATED: BRAND INTEgRATION. BRAND ENgAgEMENT The program was designed to develop awareness and readership of this magazine by college students.000 unique users in four months. We also cross We developed a branding program to involve the younger generation for sI On campus.com 56 . so sI created sports Illustrated On campus. secured licensed content. sI has a good share of the market. 19% of the adult males in the United states. DIgITAl BRAND MANAgEMENT. and constructed a dedicated web site to support the downloads. including over 18 million men.cnn. It has over 3 million subscribers and is read by 23 million adults each week.spORTs IllUsTRATED sports Illustrated (sI) is an American sports magazine owned by media conglomerate Time Warner. We created a digital platform and offered a downloadable digital music compilation inspired by the sporting world culture. branded this effort with Nike and Dell. but young sports consumers felt left out of the objectives that sI was establishing. * Reference from sportsillustrated. It was the first magazine with circulation over one million to win the National Magazine Award for general Excellence twice. The web site traffic exceeded 32. myMUzE carried the creative and administrative load.

siegel made history as the highest-ranking African American executive in NAscAR. one of the top motor sports franchise in NAscAR.com MAx sIEgEl We worked with Max to establish his personal brand’s differentiating factor from other powerful executives in his field. 57 . BRAND sTRATEgY Max l.* siegel now leads NAscAR’s Drive for Diversity program in addition to returning to an Indianapolis law firm to specialize in sports and entertainment. BRAND DEVElOpMENT. siegel is the former president of global Operations at Dale Earnhardt Inc. DIgITAl BRAND MANAgEMENT.sERVIcEs FOR MAx sIEgEl: BRAND IDENTITY. * Reference from maxsiegel. As one of the most influential executives in the entertainment and sports industries. We wanted to have a clear and distinctive brand that would stand out from all the rest. myMuze ensured that siegel’s brand identity and online digital brand was distinguished from his competitors and delivered a great experience..

A Vertical Stacked Logo B Horizontal Stacked Logo C Symbol NElsON MANDElA IDENTITY sIMONE sMAlls pR IDENTITY 58 .

cYTExONE IDENTITY ROckIN’ ThE VOTE IDENTITY 59 .

60 DAlE EARNhARDT INcORpORATED .

EMI MUsIc pUBlIshINg 61 .

62 cREFlO DOllAR MINIsTRIEs .

MYMUzE ROckIN’ ThE VOTE 63 .

64 ThE lOcMAN FUND .

ThIs Is MY WAlk 65 .

OUR BRAND RElATIONshIps 66 .

NY 10016 p: 646-417-8115 x703 E: innovation@mymuzeinc.cONTAcT Us myMUzE Incorporated 244 Madison Avenue suite 103 New York.com lET’s ExplORE ThE pOssIBIlITIEs .