INNOVATION IN MOTION

TIME TO MOVE YOUR BRAND FORWARD

“YOU cAN’T EscApE YOUR BRAND. EIThER YOU MAkE ThE cUsTOMER ExpERIENcE OR IT gETs MADE WIThOUT YOU.”
-UNkNOWN

cONTENTs
1. WhAT Is A BRAND? 2. WhAT Is BRANDINg? 3. BRANDINg Vs. MARkETINg, ADVERTIsINg & pUBlIcITY 4. 10 qUAlITIEs OF EVERY sUccEssFUl BRAND 5. WhEN Is IT TIME TO REINVENT YOUR BRAND MEssAgE? 6. MYMUzE BRAND FUNDAMENTAls 7. TIME TO MOVE FORWARD 8. MYMUzE: YOUR BRAND INNOVATION AgENcY 2 20 26 30 33 37 42 43

2 .ThIs Is A pRODUcT.

ThIs Is A lOgO. 3 .

ThIs Is A 4 BElIEF IN AcTION .

WhAT Is A BRAND? It’s a belief in a brand’s promise that moves a consumer to action. 5 .

WhAT BARAck OBAMA OFFERED 6 . ThIs Is A pRODUcT.lET’s TRY ThIs AgAIN...

hOW WE IDENTIFY WITh BARAck OBAMA 7 .ThIs Is A lOgO.

ThIs Is A 8 .

9 .BElIEF IN AcTION.

DO pEOplE BElIEVE IN YOUR BRAND? 10 .

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IT’s A BElIEF IN YOUR BRAND’s pROMIsE. IT’s BElIEVINg IN chANgE AND VOTINg FOR OBAMA. gOT IT? 12 .A BRAND Is A BElIEF ThAT lIVEs IN ThE MIND OF A cONsUMER. MEssAgE AND cOMMITMENT ThAT MOVEs ThEM TO AcTION.

.ThE BOTTOM lINE Is: IF YOUR BRAND DOEs NOT ExIsT IN ThE MIND OF ThE cONsUMER. YOUR BRAND DOEs NOT ExIsT.

A BRAND Is A pROMIsE. ThUs ThE VERY MENTION OF YOUR BRAND’s NAME shOUlD TRIggER A 14 . MADE WITh ThE cUsTOMER AND BUIlT Up OVER TIME ThROUgh cONsIsTENT cOMMUNIcATION AND DElIVERY OF ThAT pROMIsE TO ThEM.A BRAND Is NOT jUsT AN EYE-cATchINg lOgO OR A NAME ThAT Is FREqUENTlY ADVERTIsED ON TV.

YOUR pURpOsE AND ANY NUMBER OF IMAgEs AND AssOcIATIONs. BUT YOUR qUAlITY.sERIEs OF ExpEcTATIONs NOT ONlY ABOUT WhAT YOU OR YOUR cOMpANY OFFERs. ThE pOWER OF YOUR BRAND lIEs IN ITs ABIlITY TO INFlUENcE cONsUMER BEhAVIOR. BOTh EMOTIONAllY AND RATIONAllY. WhIch ThE cONsUMER cAN RElATE TO. 15 .

MYMUzE cAN cREATE, NURTURE, MANAgE AND pROMOTE YOUR DEsIRED BRAND IMAgE WhIlE EsTABlIshINg AN ENDURINg pERcEpTION ABOUT YOUR BRAND IN ThE MINDs OF cONsUMERs.
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WE pROAcTIVElY

* DElIVER YOUR BRAND MEssAgE clEARlY * FURThER EsTABlIsh YOUR BRAND’s cREDIBIlITY * cONNEcT YOU TO YOUR TARgETED pROspEcTs EMOTIONAllY * MOTIVATE YOUR BUYERs * gENERATE cONsUMER lOYAlTY

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WhEN YOU ThINk sTARBUcks WhAT DO YOU ThINk?

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RIghT? ThAT’s ThE pOWER OF BRANDINg.cOFFEE. 19 .

WhAT Is BRANDINg? 20 .

EAch BRANDINg EFFORT shOUlD hElp DEFINE. pOsITION. AND sTRENgThEN YOUR BRAND IMAgE IN ThE cONsUMER’s MIND. IMAgE OR pROMIsE IN ThE MINDs OF cONsUMERs. . IN ThE cONsUMER’s MIND. pERcEpTION Is REAlITY.BRANDINg Is ThE pROcEss OF BUIlDINg AND pOsITIONINg A BRAND’s MEssAgE. BRANDINg ENsUREs ThAT ThE BRAND IMAgE YOU WANT Is ThE BRAND IMAgE YOU hAVE.

A pOpUlAR BRANDINg sTRATEgY UsED BY sOME OF TODAY’s MOsT sUccEssFUl BRANDs Is ThE pROcEss OF OWNINg A WORD OR phRAsE IN ThE MINDs OF cONsUMERs. ExAMplE: 22 .

cOFFEE pIzzA lUxURY When your brand begins to own a word or phrase in the consumer’s mind. need or add value to the consumer’s life. 23 . You do this by consistently promoting and integrating your brand’s message at every point of public contact. The word or phrase that you want to own must meet a want. you will begin to dominate your competition.

chAllENgEs TO cURRENT BRANDINg MODEls cURRENT MODEls MEssAgINg sTATIc pROMIsINg lOOk AND FEEl FANTAsY ADVERTIsINg AUDIENcE cONsIsTENcY IMAgE pAssIVE 24 MYMUzE INNOVATION INVOlVEMENT DYNAMIc DElIVERINg ExpERIENcE AUThENTIcITY cUlTURE cOMMUNITY cOhERENcE cURRENcY INTERAcTIVE .

one you do not want to be without. it's important to spend time consistently investing. Branding is the foundational piece of your communication -. and building your brand’s image. researching. defining.strong branding is invaluable. . MYMUzE: WE ARE YOUR BRANDINg pARTNERs. As the battle for customers intensifies day by day.

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While their involvement can be. advertising or public relations firms and let them deal with the issues of brand building and sustainability. This can be a lethal mistake. Using any of these tools without establishing a strong branding message is just a waste of money. 27 . Many c-level executives simply think the answer is to turn branding problems over to their marketing. pUBlIcITY gROWs ThAT BRAND MEssAgE MARkETINg pROMOTEs ThAT BRAND MEssAgE ADVERTIsINg MAINTAINs ThAT BRAND MEssAgE pUBlIcITY. developing a great branding strategy first is paramount to moving your brand in the right direction. significant and beneficial. and should be.BRANDINg Is ThE pROcEss OF BUIlDINg AND pOsITIONINg YOUR MEssAgE IN ThE MINDs OF cONsUMERs. MARkETINg and ADVERTIsINg are the tools to expand what branding establishes in the mind.

IT Is A cOMMON MIsTAkE FROM sOME cOMpANIEs TO INTERpRET BRANDINg WITh WEB DEsIgN. MARkETINg. MANY BRANDINg cOMpANIEs AlsO clAIM TO BE DIFFERENT.BRANDINg Is INcREAsINglY cRITIcAl FOR BUsINEssEs IN TODAY’s cOMpETITION. BUT sTIll cANNOT DIFFERENTIATE BETWEEN BRANDINg AND MARkETINg. IF YOU cAN’T BUIlD A gREAT BRAND MEssAgE IN ThE MINDs OF cONsUMERs. lOgO DEsIgN AND MEDIA ADVERTIsINg. BRANDINg “pRE-sElls” YOUR BRAND. pRODUcT OR sERVIcE TO ThE cONsUMER IN ThE MIND FIRsT. AND pUBlIc RElATIONs IN ThE WORlD WON’T hElp YOU AchIEVE YOUR OBjEcTIVE. sAlEs pROMOTION. ThEN All ThE ADVERTIsINg.” 28 . “NOThINg hAppENs UNTIl sOMEBODY BRANDs sOMEThINg. ThE BEsT AND ThE BIggEsT. WEB DEsIgNs. ThAT OlD ExpREssION “NOThINg hAppENs UNTIl sOMEBODY sElls sOMEThINg” Is BEINg REplAcED BY TODAY’s slOgAN. FANcY pAckAgINg.

29 .MYMUzE cAN EFFEcTIVElY DElIVER YOUR BRAND MEssAgE TO ThE WORlD. MYMUzE Is YOUR BRANDINg AgENcY.

10 qUAlITIEs OF EVERY sUccEssFUl BRAND: 30 .

REcOgNIzABlE cONsIsTENT VIsUAllY IMpAcTFUl DEpENDABlE TRUsTWORThY cOMFORTABlE qUAlITY RElIABlE VAlUABlE FOcUsED 31 .

32 . What is superior about the value we offer our customers? 5. Where is our brand going? These simple questions can help you narrow your focus and dominate your brand’s category or field. It all starts with branding. You can dominate your category. you become extremely powerful. What is our brand’s purpose? 3. coca-cola. What business is our brand in? 2. Mercedes and other great brands get those 10 qualities? They knew the answers to these questions and kept them top of mind: 1. starbucks.how did google. Microsoft has over 90 percent of the worldwide market for desktop computer operating systems for a reason--they focused in on software and dominated the category. myMUzE can move your brand forward. What differentiates our products and services from our chief competitors? 4. The ultimate objective of any branding strategy is to dominate a category. When you dominate a category.

WhEN Is IT TIME TO REINVENT YOUR BRAND MEssAgE? 33 .

BRAND REpOsITIONINg DEcIsIONs ARE OFTEN TRIggERED WhEN A sIgNIFIcANT MARkET shIFT OccURs. EcONOMIc OR TEchNIcAl TRENDs cAUsE BRANDs TO lOsE AppEAl. chANgINg sOcIAl. 34 . MAkINg IT cRITIcAl FOR A cOMpANY TO REVIEW ThE lONg-TERM pOTENTIAl OF ThE cURRENT BRAND MEssAgE. OFTEN.

REINVENTINg OR REpOsITIONINg A BRAND INVOlVEs BRAND sTRATEgIEs DEsIgNED TO gIVE AN ExIsTINg pERsON. 35 . cOMpANY. pRODUcT OR sERVIcE A NEW pOsITION IN cUsTOMERs’ MINDs IN AN ATTEMpT TO chANgE A pRODUcT OR cOMpANY’s MARkET pOTENTIAl.

brand evolution is essential in order for brands to flourish rather than just survive. if the market for your brand is shrinking permanently). an effective rebranding effort can reaffirm the loyalty of existing customers while helping to attract new ones. steady brand migration process might be more effective. enabling a brand to reemerge with a new presence. a riveting promise and a fresh approach.sometimes radical transformation is needed (for example. Either way. MYMUzE: WE ARE YOUR BRAND ENERgIzERs 36 . over time. Other times a slow. Even in times of relative market stability.

MYMUzE BRANDINg FUNDAMENTAls 37 .

hAVE A DEscRIpTIVE WORD OR phRAsE ThAT TElls ThE cUsTOMER WhERE TO plAcE YOUR BRAND IN ThEIR MIND’s EYE. YOU AlsO cOMMUNIcATE ITs hERITAgE AND ITs ORIgIN. MANAgEMENT (WhY?) . hAVE A “BRAND sTORY. EsTABlIsh A gREAT BRAND sTRATEgY. MEMORABlE. DIsTINcTIVE BRAND MEssAgE.EsTABlIsh AND pROMOTE A UNIqUE. TYpIcAllY ThE BUsINEss FOUNDER’s VAlUEs AND BUsINEss pRINcIplEs. hAVE AN IcONIc sYMBOl OR IMAgE ThAT VIVIDlY DIsplAYs YOUR BRAND’s IDENTITY. DEVElOp gREAT BRAND pROgRAMs AND pARTNER WITh MYMUzE FOR BRAND hAVE A BRAND TAg lINE ThAT ExpREssEs YOUR BRAND’s FUNcTIONAl AND EMOTIONAl BENEFITs TO cUsTOMERs.” WhEN YOU IDENTIFY YOUR BRAND.

2. IF ThEY ARE UNABlE TO cONNEcT. MYMUzE cAN DIFFERENTIATE YOUR BRAND FROM EVERYONE ElsE IN ThE MARkET. A cOMpETITOR’s BRAND. 3. 4. MYMUzE cAN cREATE AND pROMOTE YOUR BRAND IDENTITY sO ThAT IT WIll BE pERcEIVED As MEANINgFUl AND WIll cOMMUNIcATE YOUR pOINT OF DIFFERENcE. cUsTOMERs NEED TO UNDERsTAND AND BElIEVE IN hOW YOUR BRAND Is DIFFERENT FROM ITs cOMpETITORs. BRAND EsTEEM Is TIED TO BRAND lOYAlTY. MYMUzE cAN EsTABlIsh BRAND EsTEEM. MYMUzE cAN DElIVER YOUR BRAND MEssAgE IN A WAY ThAT pEOplE UNDERsTAND. cONsUMERs WIll FEEl gOOD ABOUT UsINg YOUR BRAND Vs. MYMUzE: WE ARE YOUR BRANDINg pARTNERs.BEcAUsE: 1. 39 . ThEY WIll gIVE Up ON YOUR BRAND.

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ApplE INNOVATOR 41 . lEADER .sTEVE jOBs.INNOVATION DIsTINgUIshEs BETWEEN A AND A FOllOWER.

IT’s TIME TO DIscOVER ThE pOssIBIlITIEs TIME TO MOVE YOUR BRAND FORWARD 42 .

NAscAR’s Dale Earnhardt. What we do: ThINk. market and financial analysis and statistics to define the opportunities of innovation. We have worked with mega-brands such as Nelson Mandela. Fox. product or just a word. and Yahoo! just to name a few. it is an experience. Universal Music. Nike. Inc. Your brand is not a logo. needs. Your brand needs to begin and remain credible. sports Illustrated. plAN.. DEll. Target. Apple. Time Warner. This will give you the confidence to make the right “value creating” decisions. and cultural trends not only when you first establish your brand but also on a regular basis as your brand ages. your brand must keep a slot in the consumer’s mind. since 1998 our company has provided creative brand consultancy to high profile people and companies. Our team is immensely qualified to manage the essence of your brand and translate it into profits. leaders in brand innovation. consumer preferences.What are we: A BRAND BUIlDINg cOMpANY We are an integrated brand consulting and design agency. hBO. That means you need to tune in to market conditions. We partner with you to create. 43 . We partner with powerful brands to discover and manage their possibilities. We’ll show you what really drives demand and how your brand can minimize risk. We don’t want you to make decisions based on what we think. Our job is to move brands forward by perfecting their promise to the world. We uniquely develop what people will positively believe about your brand. We develop and deliver unique brand images across every consumer touch point while establishing an enduring perception about our clients in the minds of consumers. cREATE. Disney. AND DElIVER To win in today’s market. Memorex. sony Music. We use a combination of research. subway. manage. we want you to make sound decisions on what you know. and relevant to customer wants. We work collectively to provide an innovative approach in the development and execution of consumer driven brand building strategies. competitive. color. and interests. refine or translate your brand message to the world. myMUzE is composed of a team of seasoned brand architects and design industry professionals with diverse experience. current.

we create results. not solutions. myMUzE is in the business of brand proactivity. A solution is defined as the process of solving a problem or dealing with a current situation. We increase your brand value and market share 44 . We partner with brands to create outcomes and fulfill goals through innovation. What we don’t do 1. We discover. We conduct market research & analysis 3. We get creative 5. Being proactive means “creating or controlling a situation by causing something to happen rather than responding to it after it has happened”. analyze and assess your branding needs 2. We are not a solution based agency. We don’t. We are a proactive agency. We communicate and involve your audience 9.OUR pROcEss how we do it jUsT OFFER sOlUTIONs Most agencies offer solutions. We manage the executables 7. That’s being reactive. We think possibilities 4. We develop a plan of action 6. We do not manage problems. We keep accountability 8. We engage and retain your audience to create brand loyalty 10. We are all about proactive innovation.

Muse = Inspiration = the birth of myMUzE We put a “my” in front of our version of muse (myMUzE) to imply that you own your inspiration. Your brand no longer has to have a source of inspiration. Inspiration is defined as the process of being influenced to do something creative. 45 .who are we: WhAT DOEs MYMUzE MEAN? In ancient times the word muse was defined as a source of inspiration. with myMUzE we believe your brand can be the inspiration.

01 BRAND RESEARCH & ANALYTICS » we improve brand performance by fusing integrating market research. we bridge the gap between your brand’s promise and your brand’s delivery. 07 AgENcY DIscIplINEs & sERVIcEs: OUR pROAcTIVE TOOls BRAND IDENTITY » we create and manage the marks that visually represent your brand. 08 BRAND STRATEGY » we develop measurable plans to strengthen. 46 . cultivating your personality on the internet. 14 BRAND ADVERTISING » we conceptualize and execute how your brand message will be presented and maintained to the world. create and sustain growth for your brand. market and financial statistics into a single insightful report to influence good branding decisions. we create online digital identities using a wide array of social tools. 13 BRAND RELATIONS » to the public. 02 DIGITAL BRAND MANAGEMENT » with the growth of social media.

03 BRAND ENGAGEMENT » we create messages that encourage consumers to experience your brand. 10 BRAND POSITIONING » we discover how your brand’s unique message will best stand out in a competitive market. 04 BRAND CREATION » we craft a brand's asset into a clear concept and message that is easily recognized and remembered. 05 BRAND MESSAGES » we develop the single idea which details the brand’s ultimate reason for existing. 11 BRAND RETAIL ENVIRONMENTS » we develop creative ways your brand can occupy a physical space that will be engaging and encouraging to shoppers. . 06 BRAND DEVELOPMENT » we create an entire presence that speaks volumes about your brand and its unique capabilities. with experts in branding and design. we create a shopping experience that will be meaningful to your customers. 09 BRAND NAMING » we create names that can grow. strategies and tactics to integrate the brand message where your customer spends their time. 16 SONIC BRANDING » we develop audio branding that can be used to reinforce your brand identity. sustain and translate your brand's message to its targeted audiences in the most effective manner. 18 BRAND MANAGEMENT » we manage the presentation of your brand identity and brand message across your entire organization and through all media and communication outlets. 15 BRAND INTEGRATION » this involves the development of specific objectives. 12 CORPORATE BRANDING » we capture your company’s vision and bring it to life visually. 17 BRAND PROGRAM EXECUTION » we establish and execute creative initiatives that generate brand awareness. it’s the process of finding an unfulfilled want or need in the consumer’s mind and addressing it with a distinctively different and ideally suited offering.

tailored messaging. keeping your brand’s promise consistently will attract loyal buyers who will return to buy again and again. As a brand owner. In partnership with you. and creative execution. We will ensure that your brand is relevant to your defined audiences through rigorous segmentation. Your brand is a business asset. service or products. We will ensure your brand continuously delivers benefits that meet and exceed customer expectation. a unique proposition. A successful brand needs to speak to its audience in a compelling and consistent way.IN cONclUsION: IT TAkEs A TEAM A successful brand must offer a relevant choice to its target audience. 48 . myMUzE will put measurable key performance indicators in place to drive consumer loyalty and build brand value. create customer-driven designs and help you make life more enjoyable for your customers. the benefit to you is that forecasting cashflow becomes easier with repeat customers. We will monitor the quality of your brand. and you can plan and manage with greater confidence the development of your business.

WE ARE YOUR TEAM We will ensure that your brand is 1) differentiated from your competitors. and communicating exclusivity. Employees’ behavior must be aligned with your brand’s message and managed and rewarded as such. 2) credible in the consistency of your promise and 3) positioning is creative and strategic. Your brand will remain fresh and exciting through constant evolution. We will manage your brand as a long-term asset. Our job is to distinguish your brand from its competitors and deliver an experience that leaves your customers satisfied and likely to look for your brand again and again. The promise made will be the promise delivered. We will ensure that your brand’s pricing captures the customer’s perception of value by striving for a premium cost. internally and externally. linking pricing to intangible benefits. 49 . Your employees will be engaged in evolving your brand. We will work with you to ensure that your brand is understood by all employees and acts as the central organizing principle.

50 . We believe our purpose is to help clients build lasting brands that command consumer loyalty.OUR pROMIsE: We believe in the power of ideas to deliver innovative brand results. resulting in unparalleled outcomes. Our practice is to develop brand strategies that allow companies to capitalize on their unique market presence. we’ll deliver on that brand promise. Our mission is clear: To create and build brands in value with excellence and stability. We promise to create captivating ideas that make your promise consistent and true to the brand’s image and identity. myMUzE matches its mission with corresponding actions that benefit our clients. both big and small. We believe that the establishment of a unique image is the key to building a great brand. while ensuring that their brand’s promise is increasingly represented. Our ideas are born out of powerful research-driven insight. With guiding actions.

OUR WORk 51 .

BRAND IDENTITY. his life has been an inspiration. to all who are oppressed and deprived. BRAND cREATION Nelson Mandela has never wavered in his devotion to democracy. We focused on engaging the public with meaningful positioning of a project called “global lessons”. The project harnessed the power to not only educate the world about his purpose. but also to enrich people’s lives. BRAND ENgAgEMENT.org sERVIcEs FOR NElsON MANDElA FOUNDATION: BRAND sTRATEgY. Despite terrible provocation. he has never answered racism with racism. to all who are opposed to oppression and deprivation.NElsON MANDElA * Reference from www. 52 .nelsonmandela. in south Africa and throughout the world.* myMUzE was engaged to create brand programs to positively bring awareness to the brand. The project was created to further convey the message of Nelson Mandela as a catalyst for hope. equality and learning.

Inc. We developed brand programs that were technically brilliant and had emotionally charged content that was based on the core values of the company. DIgITAl BRAND MANAgEMENT. Our focus was to clearly differentiate the value of DEI in the market place. DEI is headquartered in Mooresville. BRAND ENgAgEMENT Dale Earnhardt was a legend of American auto racing.DAlE EARNhARDT. North carolina. Earnhardt became one of America’s most popular athletes before he passed in 2001.daleearnhardtinc. DEI was founded in 1980 by Dale and Teresa Earnhardt. BRAND DEVElOpMENT.com myMUzE was challenged to create a brand strategy that could build and maintain the brand’s value during the country’s economic crisis. competing in the NAscAR racing league. In this way. the brand’s profile was maintained on an ongoing basis and at the same time constantly reinforced. Dale Earnhardt. INcORpORATED sERVIcEs FOR DAlE EARNhARDT INcORpORATED: BRAND sTRATEgY. nicknamed “The Intimidator” for his competitive instincts and hard-driving style.* * Reference from www. and developing and creating creative brand management tools that would engage new and existing consumers to interact with the brand. as NAscAR grew in popularity during the 1980s and 1990s. Our work ranged from strategic brand consultancy to brand identity. Earnhardt had 76 career wins and won the Winston cup championship seven times. (DEI). Today his legacy lives on through his company Dale Earnhardt. Inc has several business entities focused on philanthropy. auto racing and the promotion of the Dale Earnhardt legacy both nationally and internationally. 53 . and set it apart from the competition.

and emotional impact for their target customers. BRAND REsEARch & ANAlYTIcs It all started with a handshake between two visionary Oregonians . We developed an approach to brand engagement that focused on turning Nike’s message into involvement. diverse. They and the people they hired evolved and grew a company that became Nike from a Us-based footwear distributor to a global marketer of athletic footwear. well-educated consumers . Our goal in partnering with Nike was to elevate the message of innovative thinking. 54 . Focusing on Nike’s “commitment” to innovation. inspiration. we aligned the brand with business partnerships that ensured that brand value was being created through proper brand positioning with young. BRAND ENgAgEMENT.NIkE sERVIcEs FOR NIkE: DIgITAl BRAND MANAgEMENT. We created brand programs that positioned their brand online and honed in on their communications to achieve new levels of clarity. apparel and equipment that is unrivaled in the world.Bill Bowerman and his University of Oregon runner phil knight.

artist information. and original programming. Our brand integrations and online design recommendations allowed the company to expand its impact to young consumers and the online community. including internet radio. BRAND ENgAgEMENT Yahoo! Music is the provider of a variety of music services. DIgITAl BRAND MANAgEMENT. news. clearly defined and visible position in the entertainment industry. 55 . music videos. We were asked to develop a digital brand strategy that would provide the brand with a unique.YAhOO! MUsIc sERVIcEs FOR YAhOO! MUsIc: BRAND INTEgRATION.

The web site traffic exceeded 32. We created a digital platform and offered a downloadable digital music compilation inspired by the sporting world culture. branded this effort with Nike and Dell. but young sports consumers felt left out of the objectives that sI was establishing.com 56 . including over 18 million men. We also cross We developed a branding program to involve the younger generation for sI On campus. It was the first magazine with circulation over one million to win the National Magazine Award for general Excellence twice. secured licensed content.* sERVIcEs FOR spORTs IllUsTRATED: BRAND INTEgRATION. DIgITAl BRAND MANAgEMENT. myMUzE carried the creative and administrative load. and constructed a dedicated web site to support the downloads. It has over 3 million subscribers and is read by 23 million adults each week.000 unique users in four months. 19% of the adult males in the United states.spORTs IllUsTRATED sports Illustrated (sI) is an American sports magazine owned by media conglomerate Time Warner. so sI created sports Illustrated On campus. BRAND ENgAgEMENT The program was designed to develop awareness and readership of this magazine by college students. sI has a good share of the market. * Reference from sportsillustrated.cnn.

one of the top motor sports franchise in NAscAR.* siegel now leads NAscAR’s Drive for Diversity program in addition to returning to an Indianapolis law firm to specialize in sports and entertainment. siegel is the former president of global Operations at Dale Earnhardt Inc. BRAND DEVElOpMENT.sERVIcEs FOR MAx sIEgEl: BRAND IDENTITY. siegel made history as the highest-ranking African American executive in NAscAR. As one of the most influential executives in the entertainment and sports industries..com MAx sIEgEl We worked with Max to establish his personal brand’s differentiating factor from other powerful executives in his field. myMuze ensured that siegel’s brand identity and online digital brand was distinguished from his competitors and delivered a great experience. 57 . BRAND sTRATEgY Max l. We wanted to have a clear and distinctive brand that would stand out from all the rest. DIgITAl BRAND MANAgEMENT. * Reference from maxsiegel.

A Vertical Stacked Logo B Horizontal Stacked Logo C Symbol NElsON MANDElA IDENTITY sIMONE sMAlls pR IDENTITY 58 .

cYTExONE IDENTITY ROckIN’ ThE VOTE IDENTITY 59 .

60 DAlE EARNhARDT INcORpORATED .

EMI MUsIc pUBlIshINg 61 .

62 cREFlO DOllAR MINIsTRIEs .

MYMUzE ROckIN’ ThE VOTE 63 .

64 ThE lOcMAN FUND .

ThIs Is MY WAlk 65 .

OUR BRAND RElATIONshIps 66 .

com lET’s ExplORE ThE pOssIBIlITIEs .cONTAcT Us myMUzE Incorporated 244 Madison Avenue suite 103 New York. NY 10016 p: 646-417-8115 x703 E: innovation@mymuzeinc.