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COMPONENTS OF INDIAN FINANCIAL FINANCIAL SERVICES

Services that are financial in nature are known as


SERVICES AND MARKET financial services. They are a part of the financial system
consisting of financial institutions, financial markets,
Financial stability is crucial for sustained economic growth
financial instruments and services that facilitate the
but this cannot be achieved without strong financial
transfer of funds. All four are interrelated. Financial
systems.' (Financial Stability Institute, Basel)
institutions operate in the financial markets and provide
The financial sector in India is witnessing an era of financial services. For example, merchant bankers
innovations. Since liberalization, there has been a provide services for issuing financial products such as
broadening and deepening of financial markets. Several new equity shares, bonds and debentures, while stock brokers
instruments and products have been introduced and some provide services to the investors in the buying and selling
sectors have been opened to new private players to operate of securities in stock exchanges
in. This has given a strong impetus to the development and
modernization of the financial sector. The financial sector Special Features of Financial Services
has acquired greater strength, efficiency and stability by the
combined effect of competition, regulatory measures, policy  Financial services are intangible in nature. The
environment and motivation among the market players advisory services offered by merchant bankers
including banks. The financial markets, especially money can be cited as an example for this.
market, government securities and forex markets are  Financial services are inseparable from the
nurtured and developed because of their role in the provider, for example, credit rating services, not
transmission mechanism of monetary policy. being a material product, cannot be separated
from the credit rating agency of the provider.
The changes that have taken place in the financial markets
 Financial services are customer-centric. Services
are: (a) easing of controls on interest rates and their
are provided, depending on the needs of the
realignment with market rates, (b) gradual reduction in
customer for example, leasing finance service
resource pre-emption by the government, (c) relaxation of
may be needed by an industrial consumer, while
stipulations on concessional lending and (d) denial of access
merchant banker's services may be needed by a
to concessional resources for financial institutions. New
players have adopted international best practices and
company issuing new equity shares in the market.
modern technology to offer a more sophisticated range of  Financial services are dynamic in nature. With the
financial services to corporate and retail customers. This
changes in the economic and social environment,
innovative services have to be provided.
process has clearly improved the range of financial services
Securitization of receivables can be cited as an
and the number of service providers available to Indian example.
customers. The entry of new players has led even the  The credibility of the providers is very important
existing players to upgrade their products and distribution in financial services. Clients' confidence and trust
channels. This growth has been backed by Internet
depends on the quality and worth of the service
penetration. E-services have changed the entire spectrum of
provider. Issue management is generally handled
financial service sector. Exposure to global practices has
by reputed merchant bankers.
made the Indian investor more discerning and demanding.

The service sector of the Indian economy plays a leading


Functions of Financial Services
role and has contributed around 68.6 per cent of the overall
average growth in GDP between 2002-03 and 2006-07. The The functions of financial services are:
service sector, witnessed a growth of 11 per cent in the year
2006-07 as against 9.8 per cent in 2005-06. The major Mobilization of funds: Financial services aid in the
sectors to have attracted foreign investment include mobilization of funds from investors, individuals,
financial services, telecommunications, power and institutions and corporate entities. Funds are mobilized
information technology. Financial services, which comprise through various financial instruments like equities, bonds
banks, real estate, insurance and business services and mutual funds. Financial institutions, corporate
witnessed a rise of 11.1 per cent during 2006-07 against the entities and the government utilize the mobilized funds.
10.9 per cent growth in the previous year. It has displayed
stability for the last several years, even when other markets Effective employment of funds: The mobilized funds
in the Asian region faced crises. This stability was ensured should be employed effectively. Financial services help in
through the resilience that has been built into the system this matter through services such as factoring, credit
over time. The financial sector has kept pace with the rating and securitization of debts. Credit rating services
growing needs of corporate and other borrowers. Banks, provided by credit rating agencies enable the investors to
capital market participants and insurers have developed a make wise decisions in the selection of
wide range of products and services to suit varied customer bonds/debentures. Likewise, the services provided by
requirements. merchant bankers in mergers and acquisitions, help
companies effectively utilize their funds.

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Provision of need-based services: Depending on the card allows the cardholder to pay for purchases made
needs of individuals and corporate, specific services are over a period.
provided. Venture capital financing, lease financing and
Merchant banking: Offering 'of specialized services like
factoring services are provided to entrepreneurs in need
issue management, credit syndication, capita-
of capital. Credit cards, housing finance and insurance
restructuring, etc., by financial institutions is known as
services are provided to individuals. For a corporate
merchant banking.
approaching the capital market in order to raise funds,
pre-issue and post-issue management services are
Constituents of Financial Service Sector
offered by merchant bankers.
The financial service sector consists of four major
Provision of regulated services: All the services that are
constituents: market participants, providers, services and
provided in the financial market are well regulated by
regulatory bodies.
rules and regulations. The Reserve Bank of India (RBI),
Securities Exchange Board of India (SEBI) and Insurance Market participants: Market participants are of different
Regulatory and Development Authority of India (IRDA) categories. They range from individuals to corporate
regulate the providers of financial services. This provides entities, banks, financial institutions, mutual funds and
safety to the users of financial services. merchant bankers.

Enhancement of economic development: Through the Financial service providers: Financial service providers
mobilization and deployment of funds, financial services are financial institutions, banks, non-banking financial
help accelerate the economic development of the institutions, insurance, leasing and factoring companies,
country. Idle savings of individuals are channelized into and mutual funds. Banks, financial institutions,
productive purposes through financial services. companies and agencies either carry out a particular
Developed countries are known for their structured and service or several services. Leasing companies (The First
well developed financial markets and services system. Leasing Company of India Ltd., The Twentieth Century
Finance Corporation Ltd.), factoring agencies (Can
Types of Financial Services: Financial services are of
Factoring Agency), credit rating agencies (Credit Rating
many kinds. Many financial services are specialized in
and Information Services of India—CRISIL), Investment
nature to suit the specific needs of corporate and
And Credit Rating Agency of India Ltd. ICRAI), venture
individuals. Some of these have been explained here.
capital funds (Credit Capital Venture India Ltd.) and
Leasing: A financial lease is a means of financing capital merchant banking division of several banks are some of
equipments. It gives impetus to the investment activity the institutions rendering specific financial services.
and facilitates the flow of savings into real investment.
Regulatory bodies: Reserve Bank of India, Securities and
Factoring: It is a financial service designed to manage the Exchange Board of India, Department of Finance, and
receivables, improve the seller's cash flow and cover risk. Department of Banking and Insurance of the Central
Government and several self-regulatory bodies regulate
Bills discounting: This is a practice of lending against the financial services. All parts of the financial system are
commercial bills of a trader. interconnected with one another and the jurisdictions of
the RBI and the SEBI overlap in many areas.
Securitization: It is the process of pooling and
repackaging of homogenous illiquid financial assets into FINANCIAL MARKETS
marketable securities that can be sold to investors.
Brigham and Eugene defined the financial market as a
Venture capital: It deals with a form of equity financing place where people and organizations wanting to borrow
designed especially for funding high risk and return money are brought together with those having surplus
projects. funds. Financial market does not refer to a physical
location. Formal trading rules and communication
Credit rating: It indicates an opinion on the future ability
networks for originating and trading financial securities
of the issuer to make timely payments of principal and
link market participants. Transferring of funds from the
interest of fixed income security.
surplus sector to the deficit sector is the main function of
Mutual funds: Mutual funds are financial intermediaries the financial market. The credit requirements of the
that collect the savings of small investors and invest them corporate sector are greater than their savings. The
in a diversified portfolio of securities to minimize risk and savings of the household sector are channelized into the
maximize returns for their participants. corporate and public sectors for productive purposes.

Credit card: It entitles the holder to a revolving line of The market participants in financial markets are investors
credit which is determined by the user's income. A credit or buyers of securities, borrowers or sellers of securities,
intermediaries and regulatory bodies. Securities are

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financial instruments that represent the holder's claim on  Fixed income securities of various types and
a stream of income or a fixed amount from a corporate or features are issued and traded in the debt
government. market. Debt markets are therefore markets for
fixed income securities issued by Central and
Constituents of Financial Market: The financial market is state governments, municipal corporations,
broadly categorized into money market, capital market government bodies and commercial entities like
financial institutions, banks, public sector
and forex market.
undertakings, public limited companies and
Money Market: Monetary assets, which are short term in structured finance instruments.
nature and less than one year, are traded in the money
 In the equity market, variable income securities
market. Money market facilitates RBI's conduct of
like equity shares are issued and traded. Equity
monetary policy. There was a paucity of instruments in shares are issued by the companies and financial
the money market for a long time. After the mid- 1990s institutions.
the money market in India experienced significant
development in terms of refinements of existing money  In the derivative market, financial products and
market instruments and introduction of new instruments. commodity based derivatives like options and
The money market instruments in general are close futures are traded. Commodity options and
substitutes to money. The various money market futures on precious metals, oil and agricultural
products are traded on the commodity
instruments have been given next-
exchanges. Financial product derivatives like stock
options and futures, stock index futures and
 Call/ Notice/ Term Money
options, and interest rate futures are traded on
 Repos the stock exchanges.
 Treasury Bills
 Certificate of Deposits (CD) Equity and debt instruments are issued in the primary
 Commercial Papers (CP) market. The primary market is also known as new issue
market. An already listed company or unlisted company
 Inter Bank Participation Certificates
can make a fresh issue of securities to the public. The
 Inter Bank Term Money primary market has no physical location. A host of
 Interest Rate Swaps/Forward Rate Agreements intermediaries like lead manager, registrar, underwriter,
and custodian and depository are involved in the primary
 Bills Rediscounting market. SEBI regulates the new issue market. Under SEB1
guidelines, no company shall make a public issue or right
issue of debt instruments (whether convertible or not)
unless credit rating is obtained from at least one credit
rating agency registered with SEBL The issuer also has to
prominently display the ratings in all the marketing
literature and advertisements related to the particular
debt instrument. The issued securities are listed in the
stock exchanges.

Stock exchanges are the backbone of both the equity and


debt markets. The issued securities are listed in the stock
exchanges. The secondary market .provides a trading
Components of Financial Market
place to buy and sell the securities already issued. It also
provides liquidity to the initial buyers in the primary
Components: The money market has two components market to re-offer the securities to any interested buyer
namely the organized and the unorganized. The at any price, if mutually accepted. An active secondary
participants of the organized money market are the market promotes the growth of primary market and
Reserve Bank of India, Life Insurance Corporation, capital formation because investors in the primary
General Insurance Corporation, and Unit Trust of India, market are assured of a continuous market and can
Securities Trading Corporation of India Ltd., Discount and liquidate their investments. The secondary market
Finance House of India, other primary dealers, consists of 23 stock exchanges including the National
commercial banks and mutual funds. The mainstay of the Stock Exchange (NSE), Over-the-Counter Exchange of
money market is the inter-bank call money market where India (OTCEI) and Inter Connected Stock Exchange of
short-term money borrowing/lending is carried out to India Ltd. (ISE).
manage temporary liquidity mismatches.
Foreign Exchange Market
Capital Market The foreign exchange market is the market for foreign
The capital market provides long-term funds for currencies. Foreign currency transactions take place in
corporates, central and state governments. The capital the case of exports, imports, capital movement, interest
market has sub-markets like debt market, equity market and repayment of loans. In the foreign exchange market,
and derivative market. central-banking institutions, commercial banks and
merchant bankers act as dealers under the control of RBI
and Foreign Exchange Dealers Association of India
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(FEDAI). Star hotels, travelling agencies, individuals and boom, recession, depression and recovery
institutions are permitted to act as money changers phases. These phases alternate periodically;
under the provisions of RBI and FEDAI. during the boom period stock market and money
market flourish and the demand for the financial
Features of Efficient Financial Market services are also high whereas during the
An efficient financial market leads the economy towards depression period the economy and the markets
efficient use of factors and allocation of factors for experience a slump.
socially productive purposes. An efficient financial market
has the following features.  Balance of payment: The balance of payment of a
Operational efficiency: Efficient market structure and country shows the health of the economy. The
their linkages minimize the administrative and
balance of payment is a systematic record of all
transaction costs of transfer of funds.
Information efficiency: All the available information is economic transactions of a country with the rest
absorbed by the prices of securities. The quickness with of the world in an accounting year. Deficit in the
which the prices reflect all the relevant information balance of payment leads to a fall in the value of
indicates the information efficiency. The probability of the exchange rate of the concerned currency. This
getting an abnormal profit is much limited in a perfect affects the imports as well as exports which in
market. turn affects the growth of economy and the
Valuation efficiency: In an efficient market, the market
markets. To set things right, the government
price of the security should be equal to its intrinsic value.
The true economic worth of the asset is its intrinsic value. would follow a tight money policy. This has an
In a perfectly competitive market, the price of an asset impact on the interest rate and money market.
reflects its intrinsic value.
Hedging efficiency: Efficient market provides hedging
facilities to reduce risk. Hedging lowers the risk of
FINANCIAL SECTOR IN THE PRE- AND POST-
incurring loss. Options and futures markets provide
hedging facilities. LIBERALIZATION PERIODS

This can be discussed as follows:


Factors Affecting the Financial Services and Markets Pre-Liberalization Period: The Indian financial system
Financial services and markets are affected by macro-
was unorganized up to the 1970s. Fragmented and less
economic factors as they are a part and parcel of the
economy. The health of the economy is reflected by the transparent stock, and commodity spot and futures
vibrant growth of the markets and availability of markets with limited volume of trade were prevalent. The
innumerable services. If the economy is developed, the capital account was closed. The commodity derivative
money and capital markets show the signs of market had a large number of trader defaults during the
development. The following factors of the economy period of three consecutive drought years and was closed
affect the market and services:
in the latter part of the 1960s. With the nationalization of
 Gross domestic product: Gross domestic product
the 14 major private sector banks on 19 July 1969, the
of the country decides the standard of living of
people and indicates the growth of industry. If the Indian banking system became predominantly owned by
GDP grows at a faster rate, it shows that the real the government. Interest rates were controlled by the
sectors in the economy are growing at a faster Reserve Bank of India. Elaborate price and quantity
rate. This leads to active money and capital controls were enforced on the financial sector. Large
markets. To meet the needs of the industry, a public sector monopolies dominated the financial service
wide variety of financial services are evolved.
sector.
 Rate of savings: There is a consistent uptrend in The State developed monolithic finance companies to
the savings rate, which was almost 30 per cent of
provide financial services. Development financial
GDP in 2004-05. This has to be deployed to
institutions (Industrial Development Corporation of
greater effect within the domestic formal
financial system. India—1948, Industrial Development Bank of India—
1964, State Financial Corporation), insurance (Life
 Inflation and deflation: Inflation means upward Insurance Corporation—1956, General Insurance
movement of prices of commodities and factors Corporation-1973) and fund management (Unit Trust of
of production. The money value declines during India-1964 for mutual funds) were established. However,
the inflationary period. Inflation affects the cost they were monopolies in their respective areas of
of production: when there is a rise in the cost of
functioning. These public sector organizations had rigid
production, there will be a fall in profit leading to
investment guidelines.
depressive market conditions. The securities
markets and services are affected by the rising
The Controller of Capital Issues (CCI) dictated whether,
price.
and at what price, firms could sell shares to the public in
the primary market. The secondary market witnessed
 Business cycles: Business cycles are periodic
fluctuations of economic activity consisting of scams and irregularities but, the price discovery was also

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relatively free in the secondary market. The following key required regulations to protect investors'
weaknesses were found in the pre-liberalization period in interests.
the financial sector in India.
Service Sector Reforms
 Interest rates were administered and pegged at
Some of the significant reforms that took place in the
unrealistically low levels. Resources were widely
financial service sector along with their impact have been
drawn from the banking system, to finance fiscal
listed.
deficit.
 The banking industry was predominately public  Mutual fund service, once the monopoly of UTI,
sector in nature and the participation of the was opened to national and international private
private sector was negligible. The quality of the players. A plethora of mutual funds with diverse
banking system was largely determined by the portfolio mixes were issued and traded in the
public sector banks. secondary market.
 Insurance sector was under the state monopoly.  Amendments to SEBI (Merchant Bankers)
A limited range of life and non-life insurance Regulations, 1992 were made. Only body
products was available to the public. Financial corporate was allowed to function as merchant
products which combined the features of life banker.
insurance and equity related instruments were  The merchant bankers were required to seek
inadequately developed. separate registration if they wished to act as an
 Mutual funds industry was also a public sector underwriter or a portfolio manager.
monopoly in terms of both the number of funds  Also, merchant bankers were prohibited from
and their market share till 1992. carrying on fund-based activities other than those
 Foreign firms were not permitted to operate in related exclusively to the capital market. In effect,
insurance sector or mutual fund industry. the activities undertaken by NBFCs such as
 Banks, pension funds and insurance companies
accepting deposits, leasing, bill discounting, etc.,
were forced to purchase government bonds as
their primary investments. are not allowed to be undertaken by a merchant
 There were no financial derivative markets except banker.
the presence of a small currency forward market  Insurance Regulatory and Development Authority
and local commodity derivatives markets. Act, 1999 (IRDA Act) was enacted. The insurance
 Prudential regulations were not adequate in the sector was opened up for competition from
financial sector. Indian private insurance companies.
 Debt and money markets were not fully  As per the provisions of IRDA Act, 1999, Insurance
developed. Regulatory and Development Authority (IRDA)
was established on 19 April 2000 to protect the
 Institutional and technological structures in the interests of holders of insurance policy and to
capital markets were outdated. Bombay Stock regulate, promote and ensure orderly growth of
Exchange (BSE) did not have appropriate the insurance industry.
structures for governance and regulation.  To regulate the credit rating agencies, The
 Limited usage of bank cards prevailed among the Securities and Exchange Board of India (Credit
customers. Rating Agencies) Regulations, 1999 was given.
 The Act namely, The Securitization and
Post-Liberalization Period Reconstruction of Financial Assets and
Enforcement of Security Interest Ordinance, 2002'
The Financial services sector and financial markets were (SARFASI) was enacted. Its purpose was to
targets for financial sector j reforms in the period after promote the setting up of asset
199-1. Structural changes were introduced in the reconstruction/securitization companies to take
over the Non Performing Assets (NPA)
financial sector. Factors that necessitated reforms are
accumulated with banks and public financial
given below- institutions.
 SEBI Investment Advice by Intermediaries
 The balance of payment crisis of the 1990s
(Amendment) Regulations 2001 insisted on the
threatened the international credibility of the appointment of a compliance officer by market
country. Non-debt capital inflows were required intermediaries like bankers to an issue, credit
to fund the current account deficit. rating agencies, debenture trustees, stock brokers
 Foreign equity capital through FDI and portfolio and mutual funds to independently report to SEBI
investment was needed for accelerating industrial on non-compliance with rules/regulations issued
by government and regulators.
growth.
 There was a considerable growth in the size of the
stock market and stock investment culture. This

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Capital Market Reforms  RBI enhanced the efficacy of NDS by
The major reform in the capital market was the abolition incorporating screen based anonymous order
of Capital Issues Control Act and the introduction of free matching system under its ambit with effect from
pricing of equity issues in 1992- August 2005.
 The Securities and Exchange Board of India (SEBI)
was set up as an apex regulator of the Indian Impact of Reforms on Corporate Governance
capital markets in 1988. SEBI has framed Corporate financial management in India was relatively
regulations on a number of matters relating to simple until the early 1990s. This was because the
capital markets. government regulated the price at which firms could
 The depository and share dematerialization issue equity and rate of interest for bonds. Public sector
systems were introduced to enhance the institutions provided a significant part of equity and debt.
efficiency of the transaction cycle. Banks financed working capital at the interest rates laid
 Rolling settlement replaced the flexible, but often down by the central bank. Working capital finance was
exploited, forward trading mechanism to bring related more to the credit need of the borrower than to
transparency. creditworthiness on the principle that bank credit should
 Online trading was introduced in all stock be used only for productive purposes. However, the
exchanges. reforms have had the much impact on corporate
 Stock exchanges were corporatized. governance. It can be discussed as follows:
 Foreign Institutional Investors (FIIs) were
permitted in the Indian stock market. « Many Disintermediation of finance: Financial sector reforms
new instruments were introduced in the markets, have made the companies rely on capital markets to a
including index futures, index options besides greater degree for their capital needs. In the capital
options and futures in select stocks. markets, investors favour the performing companies.
 Entry norms for capital issues were tightened. Retail investors can bring the discipline of capital markets
 Disclosure requirements were improved. by subscribing or not subscribing to the issue. They can
 Margining system was rigorously enforced. also sell their shares in the secondary market, thereby
 Regulations were framed for insider trading. depressing value of a particular company share, if the
performance of the company is not satisfactory. Capital
 Regulatory framework for takeovers was
markets have always had the potential to exercise
revamped.
discipline over corporate governance.
Money Market Reforms
Higher standards of disclosure: Globalization of the
The Reserve Bank of India has introduced several reforms
financial markets has exposed issuers, investors and
to foster balanced development of different segments of
intermediaries to higher standards of disclosure and
the money market.
corporate governance that prevail in the developed
 A phased exit of non-banks from the call/notice
capital markets.
money market was started in May 2001 to
transform the call/notice money market into a
Restructuring of capital: In the pre-reform period,
pure inter-bank market with participation of
subsidized institutional finance was made available to
banks and primary dealers (PDs). Non-bank
many companies. Most of the debt was institutional and
participants were completely phased out of the
could usually be rescheduled at little cost. The reforms
call money market from 6 August 2005.
changed all of these. The corporate sector was exposed
 A full-fledged Liquidity Adjustment Facility (LAF)
to international competition and subsidized finance gave
replaced the traditional refinance support on
way to a regime of high real interest rates. One of the
fixed terms.
first tasks for the Indian companies was substantial de-
 The development of the payment system leveraging. Equity market and the entry of foreign
infrastructure was strengthened with the institutional investors helped to accomplish this.
introduction of the Negotiated Dealing System
(NDS), formation of the Clearing Corporation of Better debt issue management: Rating agencies are
India Ltd. (CCIL) and the implementation of Real stringent in their rating standards. They pay greater
Time Gross Settlement (RTGS) system. attention to key financial parameters like the interest
 Measures were also taken to make various other coverage ratio and the profitability of the companies.
money market instruments (such as CDs, CPs, Companies are required to pay more attention to their
etc.,) freely accessible to non-bank participants. financial position to get good rating from the rating
agency. They also have to maintain a sound financial
Debt Market Reforms position to avoid negative ratings during the tenure of
 The government reduced its pre-emption of bank the particular debt instrument.
funds and moved to market determined interest Commercial papers and other forms of short-term
rates on its borrowings. finance are very sensitive to the company's credit rating
 Substantial deregulation of interest rates took and perceived creditworthiness. A company's
place. creditworthiness is under greater scrutiny than ever
 A system of primary dealers for trading in before. Over a period of time, companies have to
government securities was set up. strengthen their balance sheets significantly to ensure a
 Banks were permitted to retail government smooth flow of credit.
securities.

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Effective Cash-flow management: Debt has a fixed
repayment schedule and interest obligation. A company
that is unable to generate enough cash flow to meet this
debt service requirement faces insolvency or painful
restructuring of liabilities. Rescheduling is not an easy
option when the debt is raised in the market from the
public. Bonds are typically rescheduled only as part of a
bankruptcy proceeding or in the Board of Industrial and
Financial Reconstruction restructuring process. This leads
to effective cash flow management.
Process of Factoring
The Buyer
A buyer buys the material in accordance with the
Factoring negotiated terms from the business entity or firm. He
Regular flow of working capital is needed for the smooth receives the delivery of goods with the invoice and an
functioning of any enterprise. Purchasers of goods and instruction to settle the amount to the factor. If he is not
services often delay their payments, resulting in working able to settle the amount, he has to get an extension of
capital problems for the suppliers. Even though banks time from the factor. However, in the case of default,
provide working capital credit to the enterprises, they are legal action is taken by the factor.
not able to provide adequate supply of working capital. The Seller
However, expediting the collection of accounts A seller enters into an MoU with the buyer. He chooses
receivables could alleviate the difficulties of the suppliers the customer invoices he wants to factor. He sells the
of goods and services. Therefore, factoring is a financial goods to the buyer as per the MoU. After the delivery of
service designed to help the companies to arrange the goods, he sends copies of the invoice, delivery challan,
payment of their receivables in a better manner. MoU and the instruction to make payment to the factor.
Factoring is extensively used in developed countries. The seller receives advance payment from the factor for
THE CONCEPT selling the receivables from the buyer. Normally, this
Factoring is a financial service whereby receivables are ranges from 80 per cent to 90 per cent of the invoice
purchased by the factor and a financial option for credit amount. The remaining amount is settled as per the
sales is effected on open account terms. Factoring is a agreement.
package of services providing integrated receivables The Factor
management. Factoring is often used synonymously with A client sends the business name, address and amount he
accounts receivable financing. wants to factor for a particular business client. Credit is
The word, factor is derived from the Latin word 'factor' verified and limits are established for the business client.
which means to make or do or get things done. In simple There is no charge for credit validation. The seller and the
terms, a factor is an agent who does things for his client factor enter into an agreement for availing the factoring
for a consideration called commission. In factoring, a service. The factor after reviewing the invoice and other
company or firm converts its receivables into cash by documents makes payments to the seller. The factor
selling them to a factoring agent or institution at a receives payments from the buyer on due dates and gives
discount. The factor assumes the, risk of collection and the remaining amount due to the seller after deducting
the loss on account of bad debt falls on the factor. his service charges.
According to the International Institute for Unification of The Essential Documents
Private Law (UNIDROIT) Rome, factoring means an Certain documents are essential for availing the factoring
arrangement between a factor and his client that service. These are:
includes at least two of the following services to be  The invoice, bills or other documents by the seller
provided by the factor: 1) finance 2) maintenance of with a mention of factoring service.
accounts 3) collection of debts and 4) protection against  A written statement by the seller to ensure that
credit risk. Thus, factoring is a package of services the bills are free from any encumbrances,
providing integrated receivables management. charges, lien, pledge, hypothecation, etc.
The Process  Deed of assignment to enable the factor to
The main function of factoring is the realization of credit recover the money from the seller, if there is any
sales. Once the sales transaction is completed between default.
the firm and the buyer, the factor starts realizing the sale  A letter of confirmation stating that all the
proceeds. The seller/business entity enters into an conditions of the sell-buy contract between the
agreement with a factor whereby the factor provides the buyer and the seller have been complied with and
facility of debt collection. Sometimes the seller's bank is the transaction is complete, should be issued by
also involved in the factoring business. The seller hands the seller
over the duly signed copy of invoice to the factor.  A letter of waiver in favour of the factor is
Generally, 80 per cent of the invoice value is given as needed, if the banks have any charge over the
advance by the factor. The remaining 20 per cent is paid assets sold. The seller should arrange for the
against the realization. The factor collects service charge letter of waiver.
and discount charge (comparable to bank interest rate)
from the seller/client. The factor furnishes periodical Functions of Factor
statement to both, the seller/client and buyer/customer. The services provided by the factor are:
The maximum debt period permitted under factoring is  Assumption of credit risk
150 days inclusive of a maximum grace period of 60 days.  Maintenance of sales ledger
7
 Collection of accounts receivables worthiness of potential customers. Thus, they help them
 Finance of trade debt have a better credit control. The factor defines the
 Provision of advisory services monthly sales turnover for each customer, which will be
 Credit analysis of the customer covered by the approved credit limit. For example, if the
approved limit for a customer is Rs 6 lakh and average
Assumption of credit risk: A factor undertakes the risk if collection period is 60 days, sales up to Rs 3 lakh (6 x
factoring is done without recourse. The credit limit is 30/60) per month will be automatically covered. Factors
fixed by the factor after consulting the seller. Within prepare periodic customer-wise outstanding and aging
these limits the factor buys all the accounts receivables. schedules and send them to the clients. With these
When it buys the accounts receivables, the risk of default reports the clients can assess the credit worthiness of the
by the customer falls on it. This relieves the client from customers. The factor collects the necessary information
the work of collection of account receivables. from the credit rating reports, bank reports and trade
references. The financial statement of the customer is
Maintenance of sales ledger: A factor provides the sales analysed with the help of various ratios.
ledger maintenance service to his clients. Open account
method is adopted in maintaining the ledger. Each Benefits of Factoring
receipt is matched with the specific invoice provided by The benefits of factoring are as follows:
the seller. The customer's account shows the various 1. Immediate increase in cashflow: Under conventional
open invoices outstanding on any given date. The factor methods, a company must wait for 30, 60, 90 and
prepares periodic reports regarding the current status of sometimes 120 days to collect credit sales. With
his receivables, receipts of payments from the customers factoring, invoices are immediately purchased and
and other related information. Weekly or fortnightly advances are paid up to 90 per cent of the invoice
reports are provided to the clients depending on the amount. The margin is within 20 per cent of the invoice
volume of transaction. Customer-wise record of amount. Thus, factoring provides instant finance against
payments over a period is also maintained to identify the each invoice. When the invoices are fully paid, the seller
defaulting accounts. receives the remaining amount less the fees.

Collection of accounts receivables: When payment is due 2. Less cost: Practically the cost is less as compared to the
from the customer, the factor undertakes the amount lost on account of waiting for sixty to ninety
responsibility of collecting the money. The factor has days, to receive payment on services or products. No
trained manpower and well-equipped infrastructure penal rate is charged up to the grace period. This money
facilities for collection of debt. With a proper follow up received from the factor could be placed in an interest
action and appropriate strategy, he can reduce the bad bearing account or be reinvested in the company to help
debts. it grow and produce additional revenues. The labour and
Entrusting the collection work in the hands of a factor other costs for debt collection and credit administration
saves manpower, time and effort for the client. Hence are assumed by the factor, leaving the employees free for
the client can focus on other financial and functional other tasks-or allowing the seller to cut staff and costs.
areas of the finance. Further, it replaces the high cost market credit.

Financing trade debts: Factoring provides short-term 3. Professional collections: A factor can handle
finance to the clients. The factor purchases the book debt collections professionally and more productively. Each
and gives full credit protection against any bad debts in invoice is followed up for payment.
case the debt is factored without recourse. Extending
cash in advance against the book debts provides financial 4. Invoice processing: A factor handles much of the work
assistance. The maximum advance given by the factor is associated with processing invoices, including mailing
equal to the amount of the factored receivables after them to customers (addressing envelopes, stuffing them,
deducting (a) factoring commission (b) interest on paying for postage), posting invoices to a computer
advance and (c) reserve to cover bad debts losses. The system, depositing cheques, entering payments on the
reserve ranges from 5 to 20 per cent depending on the computer and producing regular reports. Again, this can
quality of the book debt. greatly reduce the current overhead cost associated with
these tasks.
Providing advisory services: A factor provides the 5. Offer credit terms to customers: Availing the services
following financial consultancy services to the client. of a factor, helps the company offer credit terms (or
 Provides information regarding the market trends extended credit terms) to the customers without
of the clients' products, marketing strategies and impairing the cash flow.
competition and helps the client to assess the
credit worthiness of the customer. 6. Source of finance: Factoring is a source of financing.
 Makes systematic analysis to monitor and Factoring accelerates turnover of receivables and
manage the credit recovery. improves the operating cycle. This leads to more
 Audits the procedures for invoicing, delivery and production, larger sales, and higher profits and increased
dealings with sales return. ROI. This enables the seller to meet his financial
 Provides facility for opening letters of credit by commitments without much difficulty.
the client. Invoices are paid faster
Credit analysis of the customer: Factors with their vast Many people do not realize that some debtors pay
source of information advise the client on the credit factored invoices faster than non-factored invoices. The
reason is that factors may report default experiences to
8
other credit agencies, most clients do not. A debtor who provides the advance but not the credit cover. Whenever
is aware of this knows that he may impair his credit there is a loss, the client makes it up. In other words, the
rating-by paying a factor slowly, whereas paying the default risk is not borne by the factor. If there is a default,
client slowly may not affect his credit rating at all. the sales ledger maintenance and debt collection charge
plus the interest on the amount for the period, are
Credit screening: Factors provide credit information collected by a factor from a client.
about new customers, which enables the seller to make Non-recourse factoring is different from recourse
better credit decisions. Factors also provide ongoing factoring. Here, a factor does not have the right of
credit monitoring of existing customers to make sure recourse. The default risk is assumed by a factor. The loss
there is no significant diminution in their credit status. due to irrecoverable receivables has to be borne by a
factor. This is the reason because of which a high
Factoring helps to build credit: Factoring provides commission charge is collected by a factor. The additional
adequate cash flow. The company pays its bills promptly fee charged by a factor for bearing the risk is called, del
and starts establishing or improving, its credit. This credere commission. Since a factor assumes the risk, he
improves its chances of getting better credit terms from actively participates in the process of grant of credit to
suppliers and improves its chances of getting the customer by the client. The extension of credit line is
conventional financing in the future. also evaluated by a factor.

Cost of Factoring: Factoring is not carried out freely. They Advance and maturity factoring: Under advance
charge different costs for different functions. factoring, a factor provides advance against factored
a) Finance charge for the purchase of receivables is receivables at an agreed interest rate. The amount to be
collected. The finance charge moves along with advanced is pre-specified. It ranges from 75 per cent to
the market interest rates. The rates are decided 90 per cent. The balance is paid after the collection is
on the basis of credit rating. This charge is 2 to 5 over or on the agreed date. A client has to pay the
per cent over the prime rate of interest. interest for advance payment. Advance factoring may be
b) Service charge is for collection, follow-up, with or without recourse. However, under maturity
administration, etc. The service charge varies factoring services, no financial assistance is made
from 0.1 per cent to 2.0 per cent of the invoice available to the client and the client gets the entire
value. Service charge is determined on the basis amount from the factors only at the time of maturity. A
of value of invoices submitted to the factors. factor maintains the client's sales ledger and collects the
Service charges are expected to be higher for debts on maturity and pays the same to a client by
without recourse factoring since the factor deducting the commission thereon. A factor also renders
assumes entire credit risk. advisory services to the client. In this type of factoring the
c) A penal charge is levied for delayed payment. A rate of commission is less than advance factoring.
penal charge of 1 per cent for the first 30 days
beyond the approved credit period and 2 per cent Undisclosed and disclosed factoring: Undisclosed
for delay beyond 30 days on the entire factoring differs from other types of factoring services in
outstanding amount over and above the finance terms of disclosure of information about the factoring
charge is levied. agreement between a factor and client. In case of
undisclosed factoring, a client's customers are not aware
of the factoring agreement between the client and the
factor. They continue to make payment to a client. A
client takes up the responsibility of making payment to
the factors on the due date irrespective of whether a
customer makes the payment or not. The commission
charged by a factor depends on the nature of risk
involved in the factoring services. Companies of high
repute and sound financial base are considered for this
type of factoring. A factor provides short-term finance
against sales invoices. In disclosed factoring, the name of
the factor is disclosed in the invoice. A client is requested
Types of Factoring
to make payments to a factor. Depending on the nature
The factoring services differ from each other depending
of agreement, factoring may be with or without recourse.
on the agreement entered into and the services provided.
The basic service of the factor, i.e., collection of
Domestic and international factoring: Domestic factoring
receivables and sales ledger administration is common in
is carriedout within the country. In the domestic factoring
all factoring services. The types of factoring are:
arrangement, all the three: the factor, the seller and the
 Recourse and non-recourse factoring buyer are in the same country. However, in the
 Advance and maturity factoring international factoring arrangement, there are four
 Undisclosed and disclosed factoring parties and they are (a) Exporter (client), (b) Importer
 Domestic and International factoring (customer), (c) Export factor and (d) Import factor.
 Bulk/Agency factoring and
 Limited factoring and full factoring Bulk/agency factoring: Here, a factor finances the book
Recourse and non-recourse factoring: In recourse debts. A client continues to administer credit and sales
factoring, a factor has recourse to a client if the ledger. A factor finances the book debts in bulk either
receivable factored becomes irrecoverable. Here, a factor with or without recourse. The growth in the personal
9
computer market made this type of factoring popular. EXPORT FACTORING
Generally, companies with a good system of credit Factoring for export companies that sell goods and
administration but in need of temporary financial services to customers outside India is called export
accommodation prefer agency factoring. factoring. The government has evolved a system of
providing guarantee; insurance facility and liberal export
Limited factoring and full factoring: In limited factoring a credit. However, the formalities involved in obtaining
factor discounts only certain invoices on a selective basis these facilities are laborious. Factoring is the best
and converts credit bills into cash in respect of these bills alternative for the exporters to maintain cash flow.
only. Under full factoring a factor renders all services of Export factoring, is similar to domestic factoring except
collection of receivables and maintenance of sales ledger, for some differences. The parties involved in export
credit collection, credit control and credit insurance. The factoring are (a) exporter (b) importer (c) export factor
complete takeover of bills may be with or without and import factor. Here two factors are involved in the
recourse. A factor also provides drawing limit based on process and thus it is also known as two-factor system of
the outstanding bills as per their maturity and takes up factoring.
the corresponding risk depending on the nature of Agreements are made between the factoring company in
agreement. the seller's country, exporter (client) and the export
factor. Export factor is a factoring company in the seller's
Origin of Factoring: In ancient Rome, rich manufacturers country who purchases (factors) the export documents.
and merchants used a mercantile agent or factor to Import factor (IF) is a factoring company in the buyer's
administer the sales of their merchandise. The use of the country which handles collection and credit risks.
factor/agent grew throughout the middle ages. From the Export factor makes a preliminary enquiry about the
sixteenth century onwards, exporters of consumer goods exporter's business. He analyses the present and
from Europe sought the help of the mercantile agents or projected volume of annual exports, number of countries
factors to promote their trade. The concept spread across to which he exports and the average value of each
the Atlantic and grew rapidly in the US, UK and France, as invoice. Clients are chosen for factoring services on the
there was a significant demand for European basis of this analysis.
merchandise. These countries established specialized
financial institutions to assist the firms in meeting their The following steps are involved in export factoring:
working capital requirements. During that period the (a) The exporter ships the goods to the importer.
factors rendered the services like, taking physical (b) The exporter assigns his invoices through the
possession of the goods on consignment, storing them, export factor to the import factor who assumes
finding buyers and delivering the goods to them and the credit risk (as per prior arrangement).
collecting payment from the buyers. Later, this was (c) The export factor pre-pays the invoices.
extended to a number of countries. (d) The importer pays the proceeds to the import
Some of the companies providing factoring services are factor, which transfers the amount to the export
given below. factor.
(e) The export factor deducts pre-payment already
SBI Factors and Commercial Services (SBIFACS) Ltd.: It made and other charges, and pays the balance
was the first factoring company which started functioning proceeds to the exporter.
in April 1991. It was promoted jointly by the State Bank of
India, Union Bank of India and Small Industries Exporter's Benefits
Development Bank of India (SIDBI).  A factor assumes all commercial credits and
Canbank Factors Ltd., was jointly promoted by the political risks.
Canara bank, Andhra bank and SIDBI in August 1992.  A cost and delay experienced in transacting
Foremost Factors Ltd. (FFL) It was set up as a joint business under Letter of Credit (LC) is eliminated.
venture with the National Bank of America in 1997.
 An import factor offers credit risk protection in
Global Trade Finance Ltd. (GTF) It was promoted jointly
case the buyer does not pay invoices within
by Export-Import (EXIM) bank of India, International
ninety days of the due date.
Finance Corporation and West LB, Germany.
 There is a reduction in the administrative cost as
the exporter is dealing with only one export
RBI Guidelines
factor, irrespective of the number of countries
The RBI issued guidelines in July 1990 to provide a
involved.
statutory framework to enable banks to carry out
 It enables the exporter to offer open account
factoring.
terms to qualified customers and compete with
The banks are permitted to set up subsidiaries/investing
overseas suppliers.
factoring companies jointly with other banks with the
prior approval of RBI. Banks are also permitted to  Valuable information on the standing of the
undertake factoring departmentally. foreign buyers on trade customs and market
potential is provided to the exporter to expand
 Factoring Subsidiaries or companies should not
the business. This eliminates the cost of gathering
finance other companies or factoring companies.
credit information.
 A bank can invest in the share of the factoring
companies including its factoring subsidiaries.  An import factor follows the receivables and
But, it should not exceed 10 per cent of the paid speeds up the collections.
up capital and reserve of the bank in the  An exporter has an improved cash flow as finance
aggregate. is provided up to 90 per cent on export invoices.

10
Benefits to Importers
 He can pay invoices in the country locally. Traditionally A forfaiter charges a fixed rate of interest. It
 He deals with the local agency, i.e., the import can however, be structured on the basis of a floating rate
factor. of interest as well as for longer periods for up to 10 years
 Minimum documentation is required. or shorter periods up to 90 days.
Payment is made to the exporter based on the factoring
arrangement. Domestic factoring commission is charged Forfaiting usually requires:
by the factor for the services that they render. Usually it (a) Copy of supply contract or of its payment terms
ranges from 1 per cent to 2.5 per cent. The amount of (b) Copy of signed commercial invoice
commission charged depends on the policy of a factor, (c) Copy of shipping documents including certificates of
the annual sales volume of the client, average size of the receipt, railway bill, airway will, bill of lading or
invoice and the number of active accounts of the client. If equivalent documents
the client takes advance from the factor, interest is (d) Letter of assignment and notification to the guarantor
charged for that amount as well.
Letter of guarantee or aval
The aval is the forfaiters' preferred form of security of
FORFAITING
The word 'forfait' in French means, 'to relinquish a right'. payment of a bill or note. It has to be obtained from an
In forfaiting, an exporter relinquishes his right to a internationally recognized and credit worthy bank.
receivable due at a future date in exchange for
The Process of Forfaiting
immediate cash payment, at an agreed discount, passing
all risks and responsibilities for collecting the debt to the The exporter who is in need of export credit asks for an
forfaiter. Forfaiting is the discounting of international indicative quote from a forfaitor. A forfaitor, analyses the
credit worthiness and the nature of credit required and
trade receivable on a 'non-recourse' basis (non-recourse
means that there is no comeback on an exporter if the provides an indicative offer. Once the commercial
contract is finalized, an exporter gets a firm offer from a
importer does not pay). A forfaiter deducts interest (in
the form of a discount), at an agreed rate for the full forfaitor.
An importer applies for the letter of credit/documentary
credit period covered by the receivables. In exchange for
credit in the LC Opening Bank. This may be the importer's
payment, a forfaiter takes over the responsibility for
claiming the debt from the importer. A forfaiter either bank with which he has financial dealings. LC is issued to
holds the notes until full maturity (as an investment), or the LC negotiating bank or the exporter's bank. Then, the
sells them to another investor on a non-recourse-basis. product is shipped by the exporter. An! exporter presents
Forfaiting was originally used to finance exports from the documents to the LC negotiating bank, which in turn
forwards them for acceptance to the LC opening bank
countries in Western Europe to eastern Europe in the
and the bank gives the acceptance advice to the LC
1960s. With the expansion of international trade,
negotiating bank. Then, a forfaitor accepts advice from
forfaiting is widely used to finance trade with all
the LC negotiating bank and he makes payment to the
geographic areas and has also been extended to provide
exporter by crediting the money in his account in the LC
pre-export finance, structured trade finance, project
negotiating bank. An importer pays the LC opening bank
finance and even working capital. In 1992, The Reserve
and it in turn pays a forfaitor.
Bank of India (RBI) approved forfeiting as an export
financing option in India.
Forfeiting is generally suitable for high value exports like
heavy machinery, capital goods, consumer durables,
vehicles, bulk commodities, consultancy and construction
contracts, and project exports. However, not many
exporters have adopted this option because the major
deterrent is that the minimum amount of transaction
prescribed by foreign banks offering this service is
$2,50,000. This amount is too high for an average
exporter in India. Therefore, this has been reduced.
London-based West Merchant Bank, which is the front- Charges
runner in providing forfaiting service in India, has fixed The pricing of a forfaiting transaction depends on a few
the minimum amount of transaction at $ 1,00,000. factors like the prevailing bank >ffer rate, country/bank
risk and the credit period. Higher margins are kept for
Features of Forfaiting countries rtth high risk. Forfaiting banks differ in their
 A seller of the obligation gets 100 per cent perceptions of risk for different countries lepending on
financing without recourse. their spread in the countries. Briefly, the interest cost is
 A local bank guarantees or avals to support the made up of a charge for the money received by a seller,
importer's obligation. which covers a forfaiter's interest rate risk. In ffect, this
 Letters of credit, bills of exchange, promissory covers a forfaiter's refinancing costs and is invariably
notes, etc., provide evidence for the debt. based on the cost of unds in the Euro market. The
 Credit periods can range from 90 days to 10 forfaiter calculates this charge on the LIBOR (LIBOR is the
years. -ondon Inter-bank Offer Rate), applicable to the average
 Amount financed is above US $1,00,000. life of the transaction. For example, on a five-year deal,
repayable by ten semi-annual Installments, the average
 Contract in any of the world's major convertible
life of the transaction is 2-3/4 years. The calculation of
currencies can be financed.
discount is based on the actual number of days to
11
maturity of the instruments plus the grace days. Grace  Investments are generally made in equity either
days are added, for covering the delay in the number of through private placements or bought-out deals.
days normally experienced in the transfer of payment  Investments are made in new enterprises, using
applicable to the country of risk. The RBI has given a new technology, to produce new products, in
provision for the authorized dealers to charge a handling expectation of higher gains.
fee.  A venture capital investor maintains a close contact
with an entrepreneur to safeguard his investment
RBI AND FORFAITING but does not interfere in the management of the
According to the RBI, forfaiting is to be provided by an enterprise.
international forfaiting agency through an authorized  Venture capitalists’ approach differs from the stock
dealer (RBI Circular No. 42 A. D. (M.A.) series dated 27 market investor and the banker. He continuously
keeps a close watch over business.
October 1997). Forflting proceeds, on a without recourse
 Venture capital investment is not liquid. A venture
basis, are to be received in India as soon as possible after
capitalist cannot realise his money on demand.
shipment but definitely within the 180 days as specified
There is no repayment schedule. The investment is
by RBI for all exports. A forfaiting transaction is to be
lost if the enterprise is unsuccessful. ,
routed through an authorized dealer, who apart from
handling documentation will also provide customs Venture Capital Fund
certification for the purpose of GR (Guaranteed Receipt) Venture Capital Fund (VCF) refers to a business entity whose
form. The purpose of GR form is to enable the RBI to principal commercial activity is to make investment in the
ensure that proceeds from the export are received in highly risk oriented companies, with an expectation of
India through proper banking channels within reasonable earning high returns in the form of capital gains. The
time limits. The exporters must file copies of the GR form venture capital fund may be in the form of a trust, a
prescribed by RBI with the banker for the purpose of company including a body corporate and registered under
exchange control also. Securities and Exchange Board of India (Venture Capital
fund) Regulations, 1996. The fund:
 Has a dedicated pool of capital raised in the manner
specified under the regulations, and
VENTURE CAPITAL  Invests in venture capital undertaking in accordance
An economic entity cannot function without required
with the regulations.
capital as capital is needed to acquire machinery,
VCF contributes financial capital to new and young
equipment and other productive facilities. Here, capital
enterprises in exchange of substantial equity position in the
refers to the financial capital of a company. The companies
enterprises. Generally, it takes five to eight years for the
engaged in traditional line of business can easily procure
assisted firm to gain maturity in commercial functioning.
necessary financial capital from the conventional capital
After maturity, the equity value appreciates and the equity
market sources like public issue, mutual funds, lease
holdings of the VCF are liquidated in the market to generate
financing, debt instruments, hire purchase, etc. But,
returns. However, the fund has to wait for a long term.
entrepreneurs who engage in risky lines of business and
Venture capital is different from seed capital and term
have no time tested foundation in the market have a great
finance. Even though these three forms of financial
difficulty in mobilizing capital. The concept of venture
assistance seem to be the same, they are different from one
capital came into existence to help these entrepreneurs.
another. Seed capital is the finance provided to technocrats
or entrepreneurs to meet the promoters' contribution for
VENTURE CAPITAL setting up of manufacturing activity. Term financing is
Venture capital (VC) is a fund that is available for investment generally provided as loan to the entrepreneur for a fairly
in an enterprise which offers the probability of profit along long period, for an interest rate against collateral security.
with the possibility of loss. It is also called risk capital. The Venture capital is provided in addition to the promoter's
term venture capital comprises two words, viz., venture and contribution. The venture capital funds seek capital gain as
capital. The dictionary meaning of venture is a course of the primary return. Unlike term financing, the collateral
proceeding associated with risk whose outcome is takes the form of intangible assets such as research results,
uncertain. The word capital here means the financial innovative marketing ideas, or managerial and technical
resources to start an enterprise. skills. The main attraction for a venture capitalist's growth
In simple terms, venture capital is the capital available for and earning potential of the equity capital rather than a
ventures associated with new technology, products or steady interest or dividend yield.
processes involving considerable amount of risk. This
financing is commonly associated with the equity Types of Venture Capital Funds (VCFs)
investment for a time period in a small/medium business Generally, there are three types of venture capital funds:
with high growth potential, high reward and risk. In such venture capital funds set up by angel investors, i.e., high net
cases, there is a possibility of high return or total loss. worth individual investors; venture capital funds-as
It also means funding 'the expansion of companies that subsidiaries of corporate entities and financial institutions
have already demonstrated their business potential but do and private venture capital funds. Major corporate entities,
not yet have access to the funding sources'. Venture capital commercial banks, holding companies and other financial
also provides management/leveraged buyout financing. institutions establish venture capital subsidiaries. Merchant
International Finance Corporation, Washington (IFCW), bankers, and NBFCs who specialize in 'bought out' deals also
defines venture capital as equity or equity featured capital fund companies. Some of venture funds in India are given
seeking investment in new ideas, new companies, new below.
products, new processes or new services that offer potential  Financial institutions—Canbank Venture Capital
of high returns on investment. It may also include Fund, ICICI Ventures, RCTC, ILFS, etc.
investment in turnaround situations.  Private venture funds like Indus
The main features of venture capital are given below
12
 Regional funds—Warburg Pincus, JF Electra (mostly
operating out of Hong Kong), Draper, Walden, etc.
 Offshore funds-Barings, TCW, HSBC, etc.

Enterprises Eligible for Support


Venture capital undertaking means a domestic company
whose shares are not listed on any recognized stock
exchange and it engages in business for manufacturing or
for providing services. It does not include such activities or
sectors as are specified in the negative list by the SEBI
notification in the official gazette.
Venture capital support is given for: Early Stage Finance
 Adoption of a new process or production of a new This can be explained as follows:
product on a commercial scale. Seed capital
 Technological upgradation leading to lesser material This stage is essentially related to 'applied research'
consumption, cost reduction, energy conservation phase of the Research and Development department.
and innovative indigenous technology. The concepts and ideas of the entrepreneur are the basis
 Adoption of imported technology appropriate to for the pre-commercialization of the research project.
Indian conditions with indigenous efforts. The projects are associated with university linked science
 Commercial production of laboratory proven parks and the Indian Institute of Technology. The
technology at recognized research laboratory or entrepreneurs get the help of the universities and
university after testing it on pilot scale. research institutes. If they launch the business
 Risky ventures in technology development and long successfully, a percentage of equity is committed to the
gestation technology development projects. respective institutes. The risk involved here is that the
research may or may not lead to commercial production
Benefits of Venture Capital of the product. The successful autcome of the product is
The various benefits of venture capital have been given. uncertain. The entrepreneur should be aware of the
To the entrepreneur market opportunity and the competition that could arise
 Fills the gap in the owner's fund in relation to the from substitute products. Since the risk perceptions are
quantum of equity required in the launching of high, the venture capital funds generally consider the
the new business. following aspects to safeguard investments:
 Helps the enterprises to get their working capital • Entrepreneurs' track record, previous experience in
requirement. similar products, technology, and market
 Assists the entrepreneurs to recruit professionally • Managerial and production efficiency and
qualified and skilled personnel to carry out • Realistic future projections of the present plan
production and management smoothly. The finance may either take the form of debt or equity. If
it takes a debt-based package, the equity control of the
To the investors entrepreneur is preserved. If there is equity participation,
The risk of the new venture is borne by the venture the borrowings are limited, but the equity control is
capital fund. The funds download their shares only after shared by an outside person.
profitable functioning of the companies. Since the Start up capital
investors invest only after the company starts earning As the name suggests, here the innovative concept is
profit, the risk is less and it ensures a healthy growth of materialized into commercial production. The
the capital market. entrepreneur needs finance for product development
and market penetration. The essence of this stage is that
To the economy the product or service is commercialized for the first time
 Venture capital provides finance to explore vast in association with the concerned venture capital
unutilized potentials and talents. entrepreneur. In this stage, there is an indication of good
 Promotes entrepreneurship and fosters the market potential for the product. The enterprise instead
growth of entrepreneurs for economic of being controlled by a single individual, takes the form
development. of a limited company.
 Helps to attain industrial development. This stage attracts venture capital funds, since there is
 Promotes technological development, generates scope for capital appreciation. The venture capital funds
employment and helps the economy to solve the would like to have equity participation rather than having
problem of unemployment, seed capital and term debt participation. However, the entrepreneur
financing. experiences the equity dilution syndrome and resists the
dilution of equity control of the business. He prefers
VENTURE FINANCING PROCESS debt-based finance for his business.
Venture capital fund finances the proposed venture in At this stage VCFs are very serious in assessing the
one, two or more identifiable stages of corporate growth. managerial ability and capacity of the entrepreneur
The stages of investment differ from one another in before making any financial investment. Likewise the
terms of time scale, risk perceptions and return. venture capitalist would also like to choose a VCF, which
provides finance, managerial skills, experience,
competence and continuous efforts to make the venture
a success. In reality, the market risk perception of the

13
product or service prevents many of the venture capital worth of the acquired business, its purchase price and the
funds from participating in the start-up stage finance. amount raised from investors by the acquiring company.
Second round financing The time period involved in the expansion finance is
At this stage, the product has been launched, but short, ranging from one to three years. The risk is also
business has mot become profitable to attract new funds. medium. Most of the venture capital funds are interested
The entrepreneur may need second round fmance either in investing at this stage.
because of negative or positive reasons. The negative (b) Replacement finance
reasons, because of which funds are required are: The venture capital funds may purchase existing shares
• There is an over-run of time and cost from entrepreneurs or their associates to reduce their
• Negative earnings in the start up stage holdings in the unlisted companies. Persons other than
• Debt is greater than the equity ' entrepreneurs or their associates sometimes sell shares,
• Difficulty in finding new investors to provide funds which are known as 'money out' deal. Ordinary shares
may be bought by the venture capitalists and converted
The positive reason is: into preference shares with a fixed rate of dividend.
• Growing business and fund is required for business These preference shares can be converted into ordinary
expansion VCFs have to shoulder more risk if the shares when the company gets listed in the stock
enterprise requires funds due to negative reasons. Since exchange. However, everything depends on the
they have to take high risk, they like to have greater negotiations. This form of finance is not commonly
equity participation to make high capital gain. A part of prevalent.
the finance is in the form of debt to get some regular fcj Turnarounds
income. The venture capital fund has to be extra cautious Turnaround financing is provided to an entrepreneur for
and monitor the enterprise closely to avoid losses. acquiring a viable non-performing company and
In the case of fund requirement because of positive strengthening its operation. Buying a sick unit needs
reasons, VCFs are willing to invest in the business. The monetary and managerial input. A sick unit is in need of
successful implementation of the project and the equity funds for sustenance and key management skills
profitability of the business attract them. A venture to monitor its operations. These factors have to be
capitalist is also interested in getting further financial provided by the venture capitalist. An original venture
backing along with new management skills and talents. A capitalist or an entrepreneur may not be interested in a
sizeable shareholding is held by the venture capitalist to sick unit. The financing resembles a relief package with
have control over the enterprise, but at the same time, adequate funds, good management and operation
the equity holdings become broad based. The risk is less leadership. A new venture capitalist acquires majority
and the time scale is shorter than the start up stage. In control. He plays a vital role in resetting the management
general, VCFs provide larger funds at this stage than at and decision making of the enterprise to overcome the
earlier stages of financing. present crisis.
Once the turnaround happens, the venture capitalist can
Later Stage Financing get back his funds by listing the company in the stock
The business of the venture capitalist becomes exchange or by sale of the shares in the Over the Counter
established, but requires additional credit support for Exchange of India. The scope for capital gain is high in
working capital and expansion of the business. Still, the turnaround finance within a short period of six months to
time is not mature for the venture capitalist to approach two years. But there is always a risk of dead loss and the
the investor through public issue. Capital is required for enterprise may not revive or recover. Hence, the venture
mezzanine expansion, replacement, turnarounds and capitalist has to undertake a thorough study of the capital
buyouts. The risk and waiting period involved in this stage structure, management and market potential for the
are less. Venture capital funds can have immediate product.
income in the form of dividend or capital gains. The type (d) Buy-outs
of investment required depends on the entrepreneur's This means the transfer of management control either
financial resource, manpower and market. The later stage through management buy-outs or management buy-ins.
requirement of funds differs from one another. Some Buy-outs is a new from of investment in European
may need funds for expansion or development and venture capital industry. US banks had first launched the
others may avail funds for turnaround or buyouts. The buy out practice in UK during the 1960s and 1970s. The
different sub-stages of the later stage are given below. success of these buy-outs led to the growth of this
(a) Expansion finance concept in other countries too.
The established enterprise records profit yet it has to (e) Buy-ins
wait for some more time to raise capital in the capital In management buy-out, VCF provides finance to the
market. At this stage venture capitalist needs finance to: existing management/investors to acquire another
• Purchase new equipment or plant existing product line or business but in management buy-
• Diversify the product ins, an outside group of managers is provided with funds
• Expand the market to buy an ongoing company. Here, three parties are
• Strengthen the distributing channels involved, a management team, a target company and the
• Settle the existing debt VCF. The buy-ins are more risky because the outside team
Funds for the above mentioned factors result in organic of managers finds it difficult to analyse and assess a new
growth of the enterprise. In the case of organic growth, company. Usually sick units and weak performing units
the venture capitalist retains the maximum equity are targeted for buy-ins. However, buy-outs are popular
holding. Sometimes the venture capitalist requires funds because of the following reasons.
for acquisition or takeover of other businesses. Here the  The risk is less in the buy-outs because they
equity holding of venture capitalist depends on the net purchase an established business enterprise.
14
 There is a favourable climate in the developed instruments. Credit rating is thus a symbolic indicator of the
nations to create small enterprises as more current opinion of the relative capability of an issuer to
flexible profit centers. service its debt obligation in time. Grading assigned to the
 Larger corporations have been disposing off their instruments helps to analyze the credit risk associated with
peripheral units to concentrate on their core various instruments.
activity.
 Entrepreneurial development is possible with
The primary objective of rating is to provide guidance to
buy-outs of small undertakings.
investors/creditors in determining a credit risk associated
 In buy-out finance VCFs, bankers and
with a debt instrument/credit obligations. It does not
management work in close cooperation leading to
the success of the enterprise. Even though the recommend buying, holding or selling and it is not based on
buy-outs are popular, the success of the buy-outs audit. It only assesses and gives opinion for a specific
is determined by: purpose. It does not give guarantee for the completeness or
o commitment of the management accuracy of the information on which the rating is based.
o technical and financial expertise Ratings can be revised, either upward or downward, on
o co-operation of trade union, and assessing the various conditions and factors of an entity.
o capacity to generate cash and liquid Thus, credit rating is flexible in nature.
assets to meet the borrowing cost and
earn profit.
Historical Perspective
In general, the risk perception in the buy-outs is low and
The history of credit rating can be summarized as follows:
the time frame involved is also short.
1841 - Louis Tappan established the first mercantile credit
rating agency. It rated the ability of the merchants to pay
their financial obligations.
1949 - John Bradstreet set up a rating agency and published
a rating book.
1859 - Robert Dun acquired Louis Tappan's rating agency
and published a rating guide.
1900 - John Moody founded Moody's Investors' Service.
1909 - John Moody introduced the first bond ratings and
published the manual of railroad securities.
1914 - Rating coverage was extended to major industries
and utilities.
1916 - Poor Publishing Company published its first rating.
Credit Rating 1922 - Standard Statistics Company was established.
Indian capital market has witnessed a tremendous growth in 1933 - Robert Duns and John Bradstreet companies merged
the last decade. The market is very competitive and offers a and Dun & Bradstreet was formed.
wide variety of choice to investors. Since a lot of companies 1941 - The Standard Statistics Company and Poor
raise money and each company proposes to raise capital Publishing Company merged to form Standard & Poor.
through different debt instruments, it is difficult for the 1962 -. Dun & Bradstreet became the owner of Moody's
investors to judge, whether an investment is safe and Investors Service.
reliable or not. Sometimes companies have defaulted in 1970 - From then, a number of rating agencies came into
payment of interest on deposits and debentures and have existence. The major rating agencies that came into
not repaid at the time of maturity. Therefore, to help the existence include JBRI (The Japan Bond Research Institute,
investors make a decision on investments, the need for an Japan), D & P (Duff and Phelps, Chicago) and Fitch (Fitch's
Independent and reliable agency was felt to rate debt Investor Service, New York). Credit rating agencies were
obligations of the companies. Thus, the credit rating agency established in many countries such as Malaysia, Philippines,
came into existence. Credit rating agency means a body Mexico, Indonesia, Israel, Pakistan, Cyprus. Korea, Thailand,
corporate, which is engaged in the business of rating of Australia and India.
securities offered by way of public or rights issue. 1987 - CRISIL (Credit Rating and Information Services of
India Ltd.) was established.
THE CONCEPT
1991 - ICRA (Investment and Credit Rating Agency of India
Credit rating is simply an opinion on the future ability and
Ltd.) was set up.
legal obligation of an issuer to make timely payments of
1994 - CARE (Credit Analysis & Research Ltd.) came into
principal and interest on a specific fixed income security.
existence. 1996 - Duff and Phelps Credit Rating India Ltd.
According to Credit Rating Agencies Regulations 1999, rating
was established.
means an opinion regarding securities
 Expressed in the form of standard symbols
 Assigned by a credit rating agency
 Used by an issuer of such securities
Rating is expressed in alphabetical or alphanumeric symbols
on the basis of the underlying credit quality of the debt

15
Classification of Credit Rating development that takes place in a country, the sovereign
The classification is as follows: ratings are upgraded or downgraded.
Debenture and bond rating: Long-term instruments like Customer rating: Customer's paying capacity is rated with
debentures and bonds of corporate bodies, governments or regard to debt in due time.
quasi governments are rated by the rating agencies.
Debenture rating is the primary and major business of the Advantages of Credit Rating
credit rating agency. Credit rating is an opinion on the future ability and legal
Equity rating: The rating of equities of the companies is obligation of the issuing company to make timely payments
called equity grading. Equity rating is very common in of its debt security. Therefore, it is beneficial to the investor,
international capital market. At present, equity rating is the rated instrument issuing company, intermediaries and
undertaken by rating agencies in India. others. The advantages for each group are listed here.
Fixed deposit and certificate of deposit rating: These To investors
are the medium term instruments rated by the rating  Assessment of Credibility: Rating assesses the
agencies. The fixed deposit provisions offered by the finance strength and weakness of the company/ debt
companies and corporate bodies are rated to ensure their instrument on the basis of certain predetermined
safety and security. factors. The assessment is carried out judiciously
Commercial paper rating: This short-term instrument is and impartially. Hence, it is beneficial to the
also rated by the agencies. Reputed and high sound investor to understand the credibility of the issuing
corporate bodies issue commercial papers to the public and company.
financial institutions. Its main objective is to raise short-  Risk indicator. Ordinarily, the common investors'
term capital. It has been made mandatory for the risk perceptions largely depend on the reputation of
commercial papers to get reviewed and rated by the rating the names of the promoters or the collaborators
agency. but evaluation based on 'name recognition' cannot
LPG/Kerosene dealers/firms rating: The Ministry of be an effective substitute for systematic risk
Petroleum and Natural Gas recommended a mandatory evaluation. A reputed name cannot assure success
evaluation of all private companies selling LPG and or be free from default risk. However, a credit rating
kerosene. Rating certificates have to be taken from agency rates the instrument after analysing the
CRISIL/CARE/ICRA. The objective is to help the consumers various aspects of the company. All the investors
identify the genuine companies before applying for a may not possess the required knowledge and
connection. It is made mandatory for the companies to information for credit evaluation. In this context,
disclose their rating to the public. investors can identify the risk associated with them
Chit funds rating: Even though it is not mandatory for the with the symbols assigned to the instruments by the
chit funds to get rated, some of them get themselves rated. credit rating agency. They can compare the return
CRISIL rates chit funds incorporated as public or private and the risk involved in investing in a particular
companies with a minimum net worth of Rs 5 lakh and an security.
operating track record of ten years.  Protects against bankruptcy: The financial
Real estate developers rating: Usually, this rating is for a strength of the issuing company is assessed through
particular project and not for the company as a whole. credit rating. High rating assigned to the debt
Projects with approved plans and necessary planning security of a company indicates a safe investment.
permits are taken up for rating. CRISIL undertakes the rating  Easy to understand: The rating is given in the
of real estate projects. form of symbols. Once the symbols are clearly
Banks rating: The debt servicing ability of a bank is rated. explained, it is easy to understand and use them. No
The Bank of Baroda and the State Bank have been rated by a analytical knowledge is required to understand the
rating agency. ICRA has a tie up with the international rating.
banking agency, IBCA Ltd. for rating of banks. CRISIL also  Enables quick decisions: An investor can take
rates banks. The CRAMEL model has been adopted for quick decision based upon the rating. There is no
rating banks, i.e., C (capital adequacy), R (resource raising need for him to study or know the fundamentals of
ability), A (asset quality), M (management evaluation), E the company, its actual strength, financial standing,
(earning potential) and L (liquidity). management details, etc. This saves the energy and
Rating of structured obligations: The structured time of the investor and helps him to take quick
instruments are credit rated in the case of securitization. decisions.
Assessing the credit risk of the structured instrument is  Independent decision: The investor can build his
difficult for the ordinary investors. Credit rating provides an own portfolio without the help of the portfolio
objective assessment of the default risk of the structured managers By carefully watching upgrades and
instruments. downgrades of the credit rating, he can alter his
Sovereign rating: The credit worthiness of a country and portfolio mix.
its credit probable risks are rated. Standard and Poor rates  Portfolio diversification: Rating is not only helpful
the nation’s worthiness and indicates it through various to the individual/small investor but also to an
symbols. Depending on the potential and economic organized institutional investor. Large investors may
16
use credit rating for portfolio diversification by reduces the cost of the public issue. Further, rating
selecting appropriate instruments from a broad could be used as a benchmark for issue pricing.
spectrum of investment options.  Motivates growth: Rating instils a feeling of
 Rating surveillance: Rating is not a one-time confidence and encourages the entrepreneurs to
business. It is a continuous process. Rating agencies undertake new projects and expand the existing
continuously watch the financial strength and other projects. With a higher credit rating, a company can
related factors of the company. If they find that the mobilize the needed funds from the public and
situation is not up to the mark, they downgrade the financial institutions.
instruments and give a warning signal to the
investor and the company. The investor has to Advantages to the intermediaries
reorganize his portfolio and the company has to
Rating helps the merchant bankers and other capital market
look for alternate ways for strengthening its
intermediaries in their ventures.
credibility.
 Other services: The rating agencies conduct  It enables proper planning, pricing, underwriting
research studies and provide industry reports, and placement of the issues. Brokers and dealers
seminars and open access to analysts of the could use ratings to monitor their risk exposures.
agencies for discussion. Thus rating protects the  This saves their time, cost, energy and manpower in
investors' interest and facilitates wise investment analyzing the investment risk.
decisions.  Rating is also used in securitization of assets and
helps the special purpose vehicle to repackage the
Advantages to the issuers assets.

 Lowers the cost of borrowing: The higher rating In general, credit rating:
for safety provided by the rating agencies builds the  Grades the debt instruments
investors' confidence in the payment of principal  Provides reliable information
and interest. The issuing company can capitalize on  Identifies strengths and weakness
this by lowering the rate of interest. The investors  Enhances marketability of debt securities
who are interested in the safety of the instrument  Widens the investor base
do not mind the marginal decline in the in the rate
of interest. The issuing company could borrow at a
low rate of interest as well.
 Widens investor base: The issuers of rated Rating Process
securities are likely to have access to a much wider
Rating involves a series of steps. It is an interactive
investor base as compared to unrated securities.
process as an issuer asks the rating agencies to gather
The opinions of the rating agency build up investors'
information and rate his instruments. The steps involved in
confidence which could enable the issuers to raise
the rating process are divided into four stages as given.
funds even in a slumped market. The rating itself is
used as an advertising tool to raise funds in various
media.
 Fosters a better image: The financial and
managerial performance of an issuer is analysed
and ratings are assigned to their instruments. Rating
creates a better image for an issuer. An issuer
himself improves his image when he has to get the
rating. Hence, it builds a better image for the rated
instrument.
The primary stage
 Induces self discipline: Rating requires the
disclosure of accounting system, financial reporting This stage consists of:
and management pattern. This disclosure imposes
self-discipline on the functioning of the company.  Rating request
An issuer tries to maintain the standard of rating  Assigning a rating team
attained by them or to improve the rating which
Rating request: An issuer of the instrument makes a
would help them to raise more funds. This makes
formal request or mandate to a rating agency in writing.
him have a code of self-discipline.
This formal request consists of the terms of the rating
 Lowers the cost of issue: A higher rating makes it
assignment. The terms are maintenance of confidentiality,
more accessible to the investor. The rating itself
right to accept or not to accept the rating, provision of
speaks volumes. There is no need to have wide
information needed for rating and acceptance of
publicity or adopt other ways of publicity like
subsequent surveillance of the rating agency. Along with the
organizing an investors' meet or brokers' meet. This
request for rating, they pay the initial non-refundable rating

17
fees and agree to pay the fee for surveillance. They also discussed. Based on these discussions, an opinion on the
enclose the audited annual reports of the company for the rating of the instrument is arrived at.
past five years or as required by the agency. After receiving
a request, the rating agency makes a detailed agreement Rating committee meeting: Every credit rating agency
specifying the terms and conditions of such assignment. has professional rating committees comprising members
who are adequately qualified and knowledgeable to assign
Assigning rating team: Based upon the request, a rating rating. All rating decisions including the ones regarding
agency assigns the work to a rating team. It generally changes in rating are taken up by the rating committee. This
consists of two members. This team consists of the persons committee has the final authority to assign ratings. The
who possess the necessary skill and expertise to evaluate rating team presents its findings about the issuer's business
the relevant instrument. and management. All the issues relevant to the rating are
discussed. The recommendations of the internal committee
Fact-finding and analysis are considered and analysed by the rating committee. Based
on the analysis, rating is assigned to the credit instrument.
This is the second stage of the credit rating. It consists of
collection of information, meetings with management, plant Final stage
visits and preparation of report. The various steps in this
stage are given below: While rating a security, every credit rating agency exercises
due diligence in order to ensure that the rating given by it is
Collection of information: Rating agencies give the fair and appropriate. Once the instrument is rated, it has to
required list of information and the framework for be communicated and reviewed and watched with the
discussions. The issuer has to supply the required passage of time. Hence the final stage consists of
information and data needed for analysis. The data communication of rating, review of rating and its
requirement is recorded on the basis of the previous surveillance.
studies. Apart from primary data, a rating agency collects
secondary information about the industry as a whole to Communication of rating and acceptance: The rating
which the company belongs. It draws secondary information assigned to the credit instrument along with key issues is
from its own research division. The credit rating agency also communicated to the concerned top management. An
has a panel of industry experts who provide guidance on issuer retains the right to accept or reject the ratings. Once
specific issues related to their areas of expertise. the rating is accepted, the issuer discloses it to the public. If
the rating is not accepted, it is not disclosed and complete
Management meetings and plant visits: The future confidentiality is maintained. Sometimes an issuer may
earnings of the issuing company have to be assessed. It request for review of rating. The rating agency may ask for
requires assessment of qualitative factors. This could be fresh inputs and clarification before finalizing the rating for
carried out with the help of discussions at the management the second time. The rating committee takes up the issuers
level. In general, the company's future plans, competitive and if the clarifications provided are convincing, the initial
edge and financial policies are discussed. rating given to the credit instrument is revised.
Plant visits are arranged to know more about the Surveillance: This is one of the major benefits that an
production process and raw material requirement, assess investor derives from the rating agency. It monitors the
the technology involved in production and evaluate the rating over the accepted tenure of the rated instrument.
quality of technical personnel. Credit rating agencies try to Throughout the tenure, the issuer is bound to provide the
form an opinion on the key variables that affect the cost of required information as agreed. Usually, rating is reviewed
production and the quality of production. They can also once a year. However, there can be an early review of the
assess the progress of the projects under implementation rating in case of an extraordinary circumstance.
through plant visits.
Surveillance review retains the original rating, upgrades it or
Rating stage downgrades it. Information regarding the new rating is
disseminated through press releases and websites. In the
This stage consists of preview meeting and rating
case of listed securities, rating is informed to the stock
committee meeting.
exchanges where the said securities are listed. If the client
Preview meeting: After gathering all the required does not cooperate with the credit rating agency, the
information, the available data is analysed. The internal agency shall carry out the review on the basis of the best
committee discusses the findings in detail. The committee available information. However, the credit rating agency
consists of senior analysts of the credit rating agency. The shall disclose to the investors that the rating is based on
factors that affect the rating are identified. For example, the best available information.
bearing of government policy on that particular industry is
identified. In the same way, several factors that affect the
healthy functioning of the particular company and in turn
the performance of the instruments are analysed and

18
RATING FRAMEWORK provided. The strong brand equity commands better
grading. The research and development activities avoid
Rating provides an opinion on the relative credit risk product obsolescence. Quality improvement commands
associated with the rated instrument. Rating is carried out better marketing and grading as well.
on the basis of the information related to primary and
secondary cash flows of the company. Primary cash flow is The analysis of the above mentioned factors reflects the
the cash generated through the operations which is the ability of an issuer to maintain or improve its market share
main source of servicing the obligations of the debt and command difference in pricing. A company which
instruments. Secondary cash flow is made of the available maintains a stable market share is able to get a favourable
marketable securities, which can be liquidated if required to long-term rating while companies with declining market
supplement the primary cash flow. Short-term rating share are not rated favorably.
depends much on the secondary cash flow and long-term
Operational Efficiency: The competitiveness of a
rating on the adequacy of the primary cash flow. Cash flow
company's product is largely determined by cost and
is affected by business, finance and fundamental factors.
operational efficiency of the company. Operational
Business risk analysis is related to:
efficiency leads to cost efficiency and price leadership. The
 Industry availability of raw material decides the unhindered
 Market production of the product concerned. If a company depends
 Operational efficiency on imported raw material, government import policies and
 Legal position the happenings in the international market affect the
 Management company more severely than a company which depends on
the local raw material.
Industry analysis: If any company belongs to a particular
Location factor also provides advantages such as availability
industry, the risk attributed to the particular industry affects
of raw material and skilled labour. The ability of the
the company as well. Demand, supply, structures of the
company to have vertical and horizontal integration
industry and government policies regarding the industry
influences the operating efficiency of the company. The
have an impact on the company. Demand for the products
operating efficiency of the firm is measured with the help of
of a particular industry depends on the stage of growth and
cost effectiveness of plant and technology capital, labour
maturity of market. The nature of demand may be seasonal
productivity and cost of energy.
or cyclical or even continue throughout the year. The nature
of product and availability of close substitutes also affects Legal Position: The terms of debenture trust deed,
the demand for the product.
arrangements for timely payment of interest and principal,
The supply conditions depend on the availability of raw arrangements for buy-back facilities or repurchases if any
material, threat of forward integration and switching costs. and scope of a trustee's responsibilities are analysed to find
The cost structure of industry in terms of raw material, out the legal position of the company. Pending cases against
labour and plant capacity has to be considered. The the company and the history of past legal battles are also
competitive strength of the industry in the domestic and analysed. These analyses indicate the issuers' credit and
international market has to be analysed. Government trustworthiness, which are essential in rating the debt
regulation and policy indicate the government's attitude instrument.
towards industry. Government may either protect or be
Management: Good and capable management generates
liberal towards the new entrants. The government policies
profit to investors. The management of the firm should
may either induce growth or restrict its expansion. Upper
efficiently plan, organize, activate and control the activities
limit for the ranking is set with the help of industrial risk
of the company. The ability of the management is analysed
analysis. Ratings are assigned to individual companies within
with the help of the management's record over the past
that limit.
years. Its ability to maintain efficient production and expand
Market Analysis: All the factors related to the marketing the markets is studied. The functional ability of
of the product of a particular company are analysed in management to work with employees and unions is
detail. The factors analysed are: analysed. Detailed discussion is held with the management
to get an insight into the qualities of the management.
 Market share Organization structure and information system are also
 Competitive edge assessed. Timely project implementation, performance of
 Brand equity group companies and transactions with them are also
 Distribution channels considered in understanding the management quality of the
 Research and development
rated company.
The dominance and stability of market share show the
ability of a company to stand in the market in the face of
competition. The competitive advantage of a company is
further enhanced by the marketing and distribution,
strength and weakness and the marketing/ support services

19
CREDIT RATING AGENCIES IN INDIA rates the real estate developers in association with
National Real Estate Development Council (NAREDCO)
The major credit rating agencies in India are: Financial strength of the insurance companies is also
 Credit Rating Information Services of India Ltd. rated.
(CRISIL)
Information services: The investment research division
 Investment and Credit Rating Agency of India Ltd.
of CRISIL provides an analytics review of Indian economy,
(ICRA)
capital markets, industry and companies through various
 Credit Analysis and Research Ltd. (CARE)
publications. Many of the institutional investors,
Credit Rating Information Services of India merchant bankers, commercial banks, financial
Ltd. (CRISIL) institutions, finance companies, brokers, mutual funds
This rating agency was established in the year 1987. It and asset management companies are clients to this
was promoted by ICICI, UTI, rationalized and foreign division. Some of its publications are given below.
banks and insurance companies. It reached the public in
CRISIL Rating Scan: Announces new and current ratings
1992 by offering 20 lakh equity shares worth Rs 10 each
and disseminates CRISi_ rating rationale.
and listed in the stock exchanges. A strategic alliance with
Standard & Poor's rating group was made in 1995. A CRISIL Eco Scan: Provides detailed macro-economic
subsidiary named 'Global Data Services of India Ltd.' was statistics with regular updates.
incorporated in the year 2001. It collects data relating to
CRISIL View: Carries opinion on the credit quality of the
company, trade, industry, geographic and other ancillary
company and helps an investor to take proper investment
matters.
and lending decisions.
Objectives are:
CRISIL Bancard: Gives information regarding select Indian
 To assist both individuals and institutional banks, their background and management of the bank.
investors in making investment decisions in fixed Gives an analysis of funding and lending portfolio, finance
income securities and productivity.
 To enable companies to mobilize funds from a
Bond Yield Tables: Serve as a reference table for calculating
wider investor base in large amour: -and at a fair
yield to maturity on bonds in Indian debt market.
cost
 To enable intermediaries to place debt CRISIL Fund Scan: Provides an Internet product for
instruments with investors by providing them comprehensive mutual fund tracking and query. It also has
with an effective marketing tool other two-business publications named CRISIL Insight and
 To provide regulations with a market driven CRISIL Alert Its website www.crisil.com provides the needed
system for bringing about disciplined and healthy information about functioning, publication and ratings
growth of capital markets carried out by CRISIL.

The services Advisory services: A wide range of financial advisory


services are provided based on in-depth understanding of
The services provided by CRISIL are rating services, business and industry conditions. It provides services on
information services and advisory services. restructuring, privatization, financial evaluation, credit
management and risk management. It also provides advice
Rating services: The primary objective of CRISIL was
on infrastructure, credit assessment, policy guidelines and
rating the debt instruments issued by companies.
strategy for disinvestment. It conducts evaluation of bids for
Gradually, the sphere was extended to other areas too. It projects, especially for the states and central governments,
rates rupee denominated credit instruments for both development agencies and financial institutions. It evaluates
long and short term, which includes debt instruments the bidders for prospective joint ventures. It assesses the
such as, bonds, debentures, fixed deposit programmes credit quality of the various state governments. It assesses
and certificates of deposit. During 1995-96 it introduced the utilities based on the fundamental strength in terms of
ratings on municipal bonds, liquefied petroleum gas (LPG) operating and efficiency, particularly state electricity
and superior kerosene oil. Subsequently ratings on boards. It undertakes customized studies for Indian and
mutual funds, bank loan ratings and public finance ratings international consultants, project advisors and financiers.
were launched.
Investment Information and Credit Rating
CRISIL rates the structured obligations and asset
Agency of India Limited (ICRA)
securitization programmes. The first Mortgage Backed
Securities (MBS) issue originated by HDFC and LIC This rating agency was promoted by IFCA and twenty-one
Housing Finance Ltd. was rated by CRISIL during 2000-01. other share holders comprising nationalized and foreign
Assessing the credit quality of the state electric boards banks and insurance agencies. ICRA was established in 1991.
and the state governments is carried out by CRISIL. It also IFCA holds 26 per cent of share capital. In 1998, Moody
20
Investors' service took up a minority stake in the equity
capital of ICRA. Like CRISIL, ICRA also offers rating services,
advisory services and investment information services. ICRA
rates rupee denominated debt instruments such as bonds
and debentures (long term), fixed deposit programmes
(medium term), commercial papers and certificates of
deposit (short term), structured obligations and sector
specific debt obligations (issued by infrastructure
companies). ICRA also undertakes rating of LPG, kerosene,
firms/dealers and banks. In July 2001, ICRA and National
Real Estate Development Council (NAREDCO) had jointly
launched a programme to grade real estate developers. This
project was designed tn make the investors and buyers of
the property aware of the risks associated with the
developer's ability to deliver the products in accordance
with the terms, quality and safety standards stipulated and
to help the banks and financial institutions to form an
independent opinion on property developers.

Under advisory services, ICRA provides strategic counseling


and general assessment for restructuring of power, telecom
and postal departments. It carries out credit assessment of
companies which have planned to obtain special assistance
from banks, financial institutions, factoring companies and Limitations of Rating
financial services companies. The assessment indicates the The various limitations are as follows:
relative degree of capability of the company to repay the
interest and principal as per the terms of contract. Rating does not recommend buying or selling: A high
credit rating should not be considered as a recommendation
Investment information services of the ICRA include reports
for buying or selling. It is not necessary that if the debt issue
on specific industries, sectors and corporate equity related
of a company has a Triple A rating, the company's debt is
services like equity rating and equity assessment.
worth investing in. The company's earning and growth
prospect are more important. However, credit raters are
Credit Analysis and Research (CARE)
more interested in the company's solvency and its ability to
CARE was established in the year 1992. It was promoted by repay its debt, especially during recession.
IDBI and several other banks, insurance companies and
It is issue specific: Rating is given for a particular
investment institutions. It provides credit rating information
instrument or issue and not for the company. It is possible
services, equity research and rating of parallel markets of
for two issues of the same company to have different
LPG and kerosene. It rates all types of debt instruments like
ratings depending on the characteristics of the instrument.
debentures, fixed deposits, certificate of deposit,
Moreover, rating also depends on the terms and conditions
commercial papers and structured obligations. It covers
of the particular instrument. For example, an instrument
both short-term and long term debt instruments. Under
backed by collateral security will have a higher rating than
information services, it provides information on any
the one that is unsecured. This also means that strictly
company, local body, industry or the sector required by
speaking, a debenture AAA rating and a fixed deposit (which
business enterprise. These reports are specially meant for
is an unsecured instrument) AAA ratings are not strictly
the concerned institution, and strict confidentiality is
comparable.
maintained.
Possibility of getting different ratings: Credit ratings are
CARE also prepares credit reports on companies for the
opinions of the credit rating agencies on debt issues of
benefit of banks and other business and counter parties.
companies. It is quite possible to get different ratings for the
Equity research is carried out on the basis of fundamental
same company from two different agencies, and it happens
factors affecting the industry and economy. The market
often. For example, ICRA has rated Apple Credit's fixed
share of relative companies management capabilities and
deposit programme as MAA, higher than CRISIL's FA.
international competitiveness are analysed extensively far
the shares listed in the major stock exchanges. This helps Review lag: Rating agencies review ratings of a new issue
the investors to identify the potential growth stocks. before they hit the market. This means that there might
have been a change in the credit quality of the company in
Rating Symbols: To distinguish the credit quality of the
the interim period, which might not have been considered
instruments or borrower, different symbols have been used
by the rating agencies.
by different rating agencies. The symbols indicate highest
safely to highest risk. The symbols used by CRISIL, ICRA and
CARE for different instruments are given in separate tables.
21
CREDIT RATING AGENCIES AND SEBI viii. Every credit rating agency shall, at the close of each
accounting period, furnish the board copies of its
It can be clarified with the following: balance sheet and profit and loss account.
ix. Every credit rating agency shall keep and maintain
Registration
the books of accounts and documents related to
Any person proposing to commence any activity as a credit credit rating for a minimum period of five years.
rating agency should get a certificate from SEBI for the x. Every credit rating agency shall treat the
purpose. The board shall consider the application under information supplied to it by the client as
regulation 3, if a person belonging to any of the following confidential, and no credit rating agency shall
categories promotes the applicant. disclose the same to any other person except where
such disclosure is required or permitted by any law
(a) A public financial institution, as defined in section 4A of in force for time being.
the Companies Act, 1956 {1 of 1956).
Restrictions on rating
(b) A scheduled commercial bank included for the time
being in the second schedule of RBI Act 1934. Credit rating agency should not rate a security issued by its
promoter. In case the promoter is a lending institution, its
(c) A foreign credit rating agency recognized by or under any chairman, director or employee shall not be a chairman,
law for the time being in force in the country of its director or employee of the credit rating agency or its rating
incorporation, having at least five years of experience in committee.
rating securities.
No credit rating agency shall rate a security issued by an
(d) Any company or a body corporate, having a continuous entity which is a borrower of its promoter or a subsidiary of
net worth of minimum Rs 100 crore as per its audited its promoter or an associate of its promoter.
annual accounts for the previous five years prior to filing of
the application with the board for the grant of certificate Inspection and investigation
under these regulations.
SEBI may appoint one or more persons as inspecting officers
General obligations to undertake inspection or investigation of the books of
accounts and records of the credit rating agency. Inspection
The general obligations to be fulfilled by the credit rating is carried out
agencies are given below:
• To ascertain whether the books of accounts, records and
i. Every credit rating agency has to enter into a documents are being maintained properly
written agreement with each client whose securities
it proposes to rate. The terms and conditions should • To ascertain whether the provisions of the Act and the
be specified in the agreement. regulations are being complied with
ii. Every credit rating agency shall continuously
• To investigate the complaints received from investors,
monitor the rating of securities rated by it during
clients or any other person on any matter with a bearing on
the lifetime of such securities.
activities of the credit rating agency in the interest of the
iii. The changes in the newly assigned ratings should be
securities market or in the interest of investors
promptly informed to the investing public through
press releases and websites. Inspections to judge the appropriateness of ratings may be
iv. Every credit rating agency should frame appropriate ordered by the board, only in case of complaints which are
procedures and systems for monitoring the trading serious in nature.
of securities by its employees in the securities of its
clients in order to prevent contravenes. (Securities It shall be the duty of the credit rating agency whose affairs
and Exchange Board of India—Insiders Trading are being inspected a investigated and of every director,
Regulations 1992.) officer or employee thereof, to produce to the inspection or
v. Every credit rating agency should give the investigating officer such books, accounts and other
definitions of its symbols and should state that the documents in its custody or control and furnish him with
rating does not constitute recommendations to buy, such statements and information relating to its rating
hold or sell any securities. activities required by the inspecting officer .within such
vi. When the board calls for any information from a reasonable period specified by the said officer.
credit rating agency for the purpose of these
The inspecting officer on completion of the investigation
regulations, including any report related to the
submits a report to the board. He may submit an interim
activities, it should pr it within the specified period.
report if required by the board. The board after considering
vii. Every credit rating agency should comply with
-inspection report, communicates the findings to the agency
guidelines, directives, circulars and instructions
and gives it a reasonable opportunity of being heard in the
issued by the board from time to time on the
respective matter.
subject of credit rating.

22
On the receipt of the explanation, the board may call upon achievements in regard to services rendered to
the credit rating agency to take such measures as the board other clients
finds it fit in the interest of securities market and for due  Divulge to other clients, press or any other party,
compliance with the provisions of the Act and regulations. any confidential information about its client which
has come to its knowledge without making
Action in case of default: A credit rating agency which fails
disclosure to the concerned person of the rated
to comply with any condition subject to which a certificate
company/client
has been granted or contravenes any of the provisions of
 Make false statement or suppress any material fact
the Act, is liable to either of the penalties, i.e., suspension of
in any documents, reports, papers or information
registration or cancellation of registration.
furnished to the board or to the public or to the
A penalty of cancellation of certificate of registration of stock exchange and
credit rating agency is imposed by the board if the credit  Be a part to - (a) creation of false market; (b)
rating agency is found guilty of fraud and has been passing of price sensitive information to brokers,
convicted of an offence involving moral turpitude or an members of the stock exchanges, other players in
economic offence. In case of repeated defaults of the the capital market or to any other person in respect
nature mentioned in sub-regulation (1) of regulation 34, the of issue of securities rated by it. It shall also not take
credit rating agency is declared insolvent or wound up. any other action which is unethical or unfair to the
investors.
The order of suspension or cancellation of certificate of
registration shall be passed by the board, only after holding
an enquiry in accordance with procedure specified in
regulation 38. The enquiry is not necessary when the credit Credit Cards (Plastic Money)
rating agency is declared insolvent or wound up. The order
of suspension or cancellation of certificate of registration Plastic money has enhanced individuals' access to funds and
shall be published by the board in at least two daily changed their attitude towards credit. In the mid-1990s
newspapers. there were three or four credit card issuers with Citibank in
the lead. However, now with the establishment of new
Code of Conduct: According to the third schedule, the credit private sector banks, there is stiff competition among the
rating agency should follow the code of conduct given banks to attract customers of the credit card segment. The
below. A credit rating agency shall: public sector and private sector banks offer wide varieties of
cards such as credit card, chars card, debit card and smart
 Observe high standards of integrity and fairness in
card so as to suit the customer's need and the convenience
all its dealings with its clients and fulfill its
of the bank.
obligations in an ethical manner
 Render high standards of service, exercise due CONCEPT OF CREDIT CARD
diligence, ensure proper care and exercise
independent professional judgment at all times A credit card is a plastic card with a magnetic strip on which
 Endeavour to ensure that all professional dealings essential information such as:
are affected in a prompt and efficient manner
 Card holder's account number
 Disclose possible sources of conflict of duties and
 The date of validity
interests to the clients while providing unbiased
 Name of the issuing bank
services wherever necessary  Endorsed specimen signature of the card holder are
 Avoid any conflict of interest of any member of its given
rating committee participating in the rating analysis;
The word credit originated from the Latin word credo
disclose any potential conflict of interest to the
meaning 'trust'. Credit card enables a card holder to
client
purchase goods, dine in a restaurant, stay in a hotel or
 Maintain an arm's length relationship between its
travel without making immediate payment. The bank makes
credit rating activity and any other activity. A credit
payment to the establishment concerned. The payment is
rating agency shall abide by the provisions of the
accommodated for the card holders for a specific period of
Act, regulations and circulars which may be
time, say for forty-five days. It enables the card holder to
applicable and relevant to the activities of the credit
purchase goods and services without cash at select places.
rating agency.

Further, the credit rating agency shall not: Origin of Credit Cards

 Indulge in unfair competition, nor shall it wean The history of bank cards industry dates back to 1914 when
away clients of any other rating agency on an Western Union issued the first consumer charge card. Cards
assurance of higher rating were issued to the companies' preferred customers with the
objective of providing a variety of special services including
 Make any exaggerated oral or written statement to
deferred payment without finance charge. During the first
the client either about its qualification or its
half of this century, hotels, departmental stores and
capability to render certain services or its

23
gasoline companies issued charge cards. Diner's Club Card many banks issue credit cards. These are Amex Green, ANZ
was introduced in 1950. This card was accepted by a variety Gold, ANZ Silver, CitiGold, BoB Card, Cancard etc.
of merchants. Diner's paid merchants after deducting a
small percentage as service charge. Card holders were billed Working Mechanism
monthly and required to pay the full money on receipt of
The credit card involves three parties:
statements.
a. The issuing organization or bank
In the late 1940s, a number of US banks started issuing their
b. Card holder (individuals, corporate bodies or non-
customers 'scrips' that could be used like cash in local shops.
corporate bodies)
The Franklin National Bank formalized the practice by
c. Member establishments
introducing the first modern credit card in 1951. Soon after
that 100 banks issued cards. The Bank of America card, now A credit card organization or bank enters into an agreement
known as Visa International was first issued in 1958. It was with several establishments in different parts of the
successful because it had the entire state of California as a country, to provide goods and services to the credit card
potential market and like other bank cards; it offered credit holders. Agreements are made with the establishments in
to the card holders. It had an option of paying a part of the other countries too. The following diagram illustrates the
outstanding amount as a finance charge. transactions that take place among the respective parties.

A group of enterprising American bankers who were not


'franchisee' of Bank of America card decided to bank
together and create a network of their own accepting one
another's local credit cards to manage the interchange
functions of authorization, clearing and settlement In
August 1966, the Inter-Bank Card Association (ICA) was
formed. In 1967, ICA acquired a group of banks in California
and rights to the 'Master Charge' (now called Master Card Transactions through credit card

International). In 1975, INET (Inter bank Network for  A credit card holder utilizes the services or buys the
Electronic Transfer) was implemented by Master Charge. product of a member establishment.
INET replaced the actual meaning of charge slips among  A purchase statement is prepared by a member
members by automating the clearing and settlement of establishment and submitted bi-monthly to a bank.
these slips. In 1979, Master Charge changed into Master  Depending on the nature of agreement, discount is
Card. As an anti-counterfeiting feature, Master Card deducted and the rest is paid to a member
introduced laser holograms on the card in 1983. establishment.
 Consolidated statement regarding the purchases
Outside the US, Bank of America continued to license banks made or services availed by a credit card holder is
to issue Bank Americard. There was resistance to issuing sent to the respective credit card holder.
cards in the name of Bank of America. Bank Americard  According to the established norms of the
became Visa, retaining its distinctive Blue, White and Gold respective bank, a credit card holder makes
bands. Before that in 1974, IBANCO was formed—a payment to the bank on or before the stipulated
multinational non-stock membership corporation to period.
administer the International Bank Americard programme.
Many business enterprises dealing in goods and services
Origin of Credit Card in India such as retail outlets, departmental stores, restaurants,
hotels, hospitals, travel agencies, petrol stations and
The credit of introducing the card goes to Diner's Club India
railways accept credit cards. Indian Railways collects one
Private Limited. The membership of the Diner's Club in India
rupee per ticket in addition to the fare from the credit card
was deliberately restricted to a much-selected category of
holders as a service charge. But, most of the business
persons. As the banking network did not support this
outlets provide a certain percentage" of discount on the
scheme, it was not successful. Initially, the Reserve Bank of
credit card transactions to the user.
India did not give permission to any bank to independently
issue cards in the market. The banks were required to Steps Taken by the Member Establishment
associate themselves with other card organizations.
Accordingly, banks in India formed a group to issue credit A business enterprise or any other organization, which
cards. Andhra Bank, Bank of Baroda, Central Bank of India, accepts credit cards, takes some measures to avoid
Canara Bank, Bank of India and Vijaya Bank embarked on fraudulent practices by customers.
the credit card business.
 The validity period of a card is checked to ensure
The Central Bank of India, a public sector bank was a that a card has not expired. The invalid card list is
pioneer in the field of launching credit cards in the Indian checked. A bank or issuing organization sends
Market. It launched the credit card on 11 August 1980. particulars about the cancelled/lost/withdrawn
Andhra Bank issued its Andhra visa card in 1981. At present, cards to its member establishments.

24
 It is ascertained that the card holders' number or (Gold), which is exclusively for exporters and
name is not in the 'hot list' or warning bulletin. professionals frequently visiting abroad, asks for the
 It is verified that the signature of the card holder annual income of Rs 2,00,000. Likewise ICICI bank
and the specimen signature are same. has fixed for True Blue/Sterling Silver card, the
 The card is also checked for tampering of number or eligibility criteria of Rs 60,000 p.a. for the salaried,
extension of date. and Rs 50,000 p.a. for a self-employed person. It
also offers Solid Gold card for Rs 1,20,000 p.a. for
An establishment after ensuring the validity of the card gets the salaried and Rs 1,00,000 p.a. for the self-
an impression of the card and signature of the card holder employed.
and prepares the charge sheet with all details in triplicate.
All the three parties namely a card holder, establishment Documents Needed
and an issuer of the card have a copy of the charge sheet. A
The applicant has to submit certain documents before being
merchant establishment consolidates all the transactions in
issued a credit card. If he is a salaried person, he has to
a summation sheet cum BAR defaulting in triplicate. It sends
submit service and salary certificate/pay slip and IT returns/
the summation sheet cum BAR in duplicate and the charge
form no. 16.
slip to the bank concerned. Money is paid within thirty days
from the date of receipt of charge slip. The bank settles the Proprietorship/partnership/private Ltd. has to submit IT
amount after deducting the commission amount. The time returns, form 16, plus the latest six months banks statement
element related to the non-payment period varies from showing salary credit for employees. Some banks require
bank to bank ranging from forty-five days to sixty days. In latest balance sheet, profit and loss account and board
some banks, it is extended up to ninety days. !fr resolutions. A self-employed person has to submit IT returns
form. Individuals are required to submit their photographs
When a credit card holder does not pay the installment/bill
as well.
amount on time, he is considered as a defaulter. If the
debtor (credit card holder) does not repay the dues on time, CREDIT CARD CHARGES
it is but natural for the bank to proceed against the
defaulter. The banks take three different types of action Credit card involves a certain amount of cost to the holder.
such as blacklisting card holders, entrusting the These charges depend on the type of card requested and
responsibility of recovering the dues through professional the service levels of the issuing banks. Different banks may
agencies and initiating legal action against defaulters in charge differently for the same type of card. The following is
compelling situations. In order to protect the financial a listing of different charges associated with the credit card.
interest of banks and to avoid further defaults, banks are
Entry fee: Entry fee is collected to issue a new credit card.
compelled to blacklist a particular card holder. If a bank
This charge ranges from Rs 100 to Rs 400 depending upon
blacklists a particular card holder; it informs all the member
the issuing bank and the nature of card requested. Often,
establishments.
banks waive this charge.
Eligibility
Annual fee: The annual fee is not paid in cash, but is
Credit card allows a customer to make purchases without included in the first billing statement received by the card
any immediate cash payment for them. A bank makes member. It is also payable in advance. It could be as low as
payment to the member establishments (stores or Rs 400 for a Cancard or as high as Rs 1500 for an HSBC Gold
restaurants) and customers pay the bank when the billing Card.
statement is sent to them. To avoid nonpayment and
Supplementary card/add-on card fee: To keep an additional
defaults, an issuer lays down the eligibility criteria for card
card for any member of his family like father, brother, sister
holders. The eligibility criteria depend mostly on the income
or spouse; a card holder has to pay a fee specified by an
of the customers. Different cards are issued depending on
issuing bank per additional card. This charge varies from Rs
the income of the person for example:
125 to Rs 1000.
 Standard Card is the most basic card without any
Cash advance (withdrawal) fee: This charge is paid to
frills, offered by issuers.
withdraw cash using a credit card from an automatic teller
 Gold Card/Executive Card is a credit card, which
machine. Cash advance fees are very high and mostly in the
offers a higher line of credit to a card holder than a
range of 2.5 per cent per transaction with a fixed minimum
standard card. Income eligibility for this card is also
of Rs 50 or 100 per transaction.
higher. In addition, issuers provide extra perks or
incentives to card holders. Lost card liability fee: This is paid on the expenses incurred
 Platinum Card provides a higher credit limit and during the period between the loss of card and the time
additional perks than a gold card. taken by the card holder in reporting it to the bank. The lost
 Titanium Card offers even higher credit limit than a liability charge is mostly restricted to a maximum sum of Rs
platinum card. Cancard Visa and Cancard Master 1000. If a card is lost or stolen, then a card holder must
Card have the eligibility criteria of gross annual inform the bank immediately. The bank deactivates the
income of Rs 60,000. But, Cancard Visa International particular credit card; to prevent any fraud.

25
Late payment fee: As the term indicates, it is a charge Grace period: It is a period of about 25 days, during which
imposed on late payment, i.e., when payment is made after a card holder can pay without incurring a finance charge.
the grace period. Generally finance charge (the interest on Under nearly all credit card plans, the grace period is
the outstanding balance) and late payment charge are permissible only a card holder pays the full balance, each
collected. Some card issuers may also impose penalty rate if month. It is not applicable, if a card holder carries a balance
there is more than one late payment within a fixed period. forward. Also grace period usually does not apply to cash
The rate is levied under specific circumstances set out by advances that may accrue interest from the date of
the card issuer. For example, if two late payments are made transaction.
within six months, a card issuer may raise the interest rate.
Payment: There are many easy ways to pay the monthly
Outstanding Balance Calculation credit card bill. It can be paid through ATM, Transferring the
bill amount from the savings account, Net banking, Through
Finance charge paid by a card holder depends on the
standing instruction, Utilising drop box option or Over the
outstanding balance of a customer and the periodic rate
counter payment
charged by a card issuer. The balance and timing of
purchases and payments affects the finance charges to be TYPES OF CARDS
paid. The outstanding balance is calculated in different
modes. These are: The various types of cards are:

(a) Average daily balance method Debit Card: A debit card has a direct access to the
(b) Two cycle average daily balance method customer's account. Whenever a customer uses it, his bank
(c) Previous balance method account is debited immediately. Unlike credit cards, one
does get any credit period while using debit cards. The
Average balance method: This method is calculated in two purchase limit is equivalent to the balance in a customer's
ways (i) including new purchases and (ii) excluding new account. A customer controls how much he spends and a
purchases. In the including new purchase method, the bank merely informs the balance amount. Mastercard
balance is the sum of outstanding balances for every day in International introduced this in collaboration with Citibank.
the billing cycle (including new purchases and deducting
An annual fee is charged for a debit card. A debit card
new payments and credit) divided by the number of days in
holder is charged for cash withdrawals, bank statements
the billing cycle. However, in the excluding balance method,
and when the bank balance falls below the stipulated
balance is the sum of the outstanding balances for everyday
minimum. Most of these cards come with reward schemes
in the billing cycle (excluding new purchases and deducting
and discounts. Citibank has a reward scheme with points as
payments and credits), divided by the number of days in the
for the credit cards. Standard Chartered has a travel cash
billing cycle.
back scheme. In the case of Standard Chartered Grindlays,
Two Cycle Average Daily Balance Method: Here also one some discount is offered if the debit card holder buys the
type includes new purchases and the other type excludes ticket using his card from IND travels. The debit cards may
the new purchases. In including the new purchase, the be direct or deferred debit cards.
balance is the sum of the average daily balances for two
Direct Debit Card: It allows only online transactions. An
consecutive billing cycles. Daily balance for the current
online transaction works like a straight ATM transaction. It is
billing cycle is ' calculated by summing the outstanding
an immediate electronic transfer of money from a card
balances for everyday in the billing cycle (including new
holder's bank account to a merchant's account. This
purchases and deducting payments and credits) and dividing
requires a card holder to enter his or her Personal
the total by the number of days in the billing cycle. The
Identification Number (PIN) at the store's terminal. The
other daily balance is from the preceding billing cycle.
system checks card holder's account to ensure if there is
Previous balance method: In this method, the balance is enough money to cover the purchase.
the outstanding balance at the beginning of the billing cycle.
Deferred Debit Card: This is similar to a credit card,
Billing: Payment towards card dues can either be in direct bearing a Visa or MasterCard logo and can be used
billing or in account mode. In direct billing a card holder has wherever the card's brand name is displayed. However it is
to pay the amount by means of demand drafts or cheques, not a credit card. Rather, this card allows offline as well as
directly to the card division. Under debit to account mode, online transactions. Offline purchases resemble a credit
the dues are automatically debited to the card holder's card Transaction. When the card is presented at a store or
account on the due date. establishment, it is 'swiped' on the EDC terminal.

The billing dates are different for different cards. Even the The merchant's terminal reads the card and creates a debit
same issuer fixes different billing dates for the various cards against the account. However, instead of debiting the
he issues. For example BOB card's billing date is ten of every account immediately, the transaction is stored to be
month; whereas the billing date for BOB Global and BOB processed later, usually within two to three days. Instead of
Exclusives is first of every month. For BOB Premium, it is using a PIN, the customer signs a receipt as he would sign
twentieth of every month. with a credit card. Most offline transactions are verified

26
immediately to make sure that there is enough money in make traditional credit and debit purchases. The
the account. application-chosen by the consumers for their cards depend
on their individual needs. Common smart card benefits
Benefits of Debit Card listed are:
An account holder is eligible for a debit card too. Most a. Credit
accounts come with a debit card. Debit cards can also be b. Debit
used to access ATMs. There is no need to have any extra c. Electronic cash payment
card but a card holder is charged for using it at ATMs other d. Electronic ticketing
than that of the issuing bank. HDFC charges Rs 55 for any e. Secured identification
transaction from other bank. Standard Charted provides f. Driver’s license
four transactions a month from any ATM and more than g. Health record
that are charged. The main attraction of using a debit card is
that there is no need to make payments. This does away The smart card provides greater fraud control and better
with the need to carry cash and traveler’s cheques to a credit risk control management. There are possibilities of
great extent. The annual charges are also reasonable. unauthorized and fraudulent use of both credit and debit
Standard Chartered Bank charges Rs 100 per for its debit card-through fake electronic cards. Lost or stolen cards also
card. HDFC charges Rs 250 per annum and Rs 125 is pose another threat. But smart cards offer more security.
refunded if the card is used at a merchant location within The electronic proof of identity (validated by the bank) is
the first month of issue. Annual fee is waived for the first actual locked inside the card holder's personal computer.
year for up to one additional card. All the subsequent cards The smart cards carry this electrons proof which allows
are charged. It charges Rs 100 as issuance charge. secure purchases everywhere.

Another advantage of a debit card is that there is no way Master card has developed the Mondex payment system,
that an account holder gets into debt. If the card holders do which offers an alternative to paying cash for goods and
not have money, they will not be able to spend. Wheareas, services. Mondex electronic smart cards store and dispense
in case of credit cards, delayed payment is penalized with cash electronically. This disposes the bills and coins. A single
heavy interest rates of up to 30 percent per annum. card can store up to five different currencies. It transfers
funds over phone lines, making it easier to reload the card.
Many debit cards offer lost card insurance, purchase Person to person payment is allowed. It helps in electronic
protection and personal accident cover. These cards are payment.
international and some can access ATMs across the world.
Offers of the credit cards
Banks get a commission from merchant establishments and
unlike in credit card there is no credit risk in debit cards. The various offers are discussed as under:-
Debit cards help the banks to some extent to acquire the
'savings bank' customers who are not offered this facility. Reward points: Most credit card issuers provide rewards to
Finally, debit cards like ATMs can also reduce crowding of promote card usage among customers. Fixed number of
bank branches, which in turn helps to bring down the points is awarded on the amount charged on the card.
transaction costs. Depending on the amount of points accumulated, a card
holder is allowed to redeem them in return for products,
Smart Card discount coupons, magazine subscriptions and so on. The
card issuer enters into an agreement with the participating
With Internet revolution, card holders felt a need for an all- member establishment to offer such a reward scheme to
in-one product, incorporate the salient features of a credit, the card holder.
ATM and a debit card and taking care of various transact!:
Smart cards are cards with microprocessor chips. The member establishments are usually garment retailers,
Technologically, it is a migration fr magnetic stripe publishers, restaurants, hotels, department stores,
technology to silicon chip but the operations are the same jewellers, appliance manufactures and so on. This
as that; credit card. A smart card is dipped in a chip reader agreement enables the card issuer to ensure the acceptance
instead of swiping a credit c -through a card terminal. of their reward certificates at these establishments. It also
Therefore, a merchant or a department store should have a gives the card issuer enough margins to pass on the
c. reader in addition to a magnetic stripe reader. discount to the customer and to meet the expenses
involved in servicing the transaction. Citibank card holders
Smart card helps a card holder to make purchases on the gain one point for every 100 rupees worth of purchases
Internet. It enables a card holder to work from any place made through the card. These points can be redeemed for
with the aid of laptop computers. An integrated circuit chip gifts, select product purchases and even for paying the
with its enhanced memory and processing capacity can annual fees. Each point is equivalent to one rupee. The
accommodate several differ e: applications and hold more Standard Chartered card holders get one reward point every
information than credit cards. It helps to make secure 125 rupees worth of purchase made through the card.
purchase over the Internet, anytime, anywhere and pay for
the public transportation and public phone calls, as well as

27
Discount coupons: Card issuers tie up with establishments rate of interest is charged if a card holder does not
and provide discounted sales, e.g., American Express has pay within a stipulated period.
come up with a scheme under which a card user can  Enables the banks to acquire new customers.
accumulate bonus reward points when he makes purchases  It reduces the number of transactions by cheques.
using the American Express card at select retailers and  The banks get member establishment.
restaurants. However, most of these discount offers do not
serve the needs of the value-conscious salaried class which Advantages to the member establishmen
incidentally constitutes the target chunk of regular card
An establishment has guaranteed payment, when a charge
users.
slip is submitted to the bank.
Personal loans: Many international banks offer a personal
Speedy settlement of bills by banks.
loan up to the maximum credit limit available to a credit
card holder with a good credit history. Credit facilities are offered by issuing agencies, thus
removing the burden of providing credit facilities to the
Insurance cover: While issuing credit cards, banks take into
customer if he needs it.
account the possibility of unforeseen accidents and offer
insurance coverage. Road, rail, water and air accidents are A credit card increases the volume of business transactions.
covered for the credit holders. Some of the public sector
banks operating in credit cards in India, extend Disadvantages
compensation to the card holders who are killed in
The various disadvantages are as follows;
accidents. In case of personal accidents, Bank of Baroda
offers a compensation of Rs 3 lakh for road accidents and Rs Heavy interest payment: A credit card does not come free
6 lakh for air accidents. Bank of India extends a sum of Rs 2 of cost. A card holder has to pay an annual fee, service
lakh in personal accidents and Rs 4 lakh for air crashes. charge and interest charge beyond the grace period, e.g.,
Foreign banks offering credit cards in India offer a assume that a bank: generates a bill for purchases made
compensation ranging from Rs 2 lakh to Rs 10 lakh. between 12 March and 11 April, which is due on 30 April. If
the entire due amount is cleared on or before the due date,
Baggage cover: Insurance cover to the card holder's
no interest is charged. I Therefore, if the purchase was on
baggage is provided. This assures the safety of insurance in
11 April, one enjoys 20 days of free credit and if the
the event of losing one's baggage while travelling. This is
purchase was on 12 March, the free credit period works out
useful for frequent travelers. Gold cards and international
to almost fifty days.
credit cards offer this type of provision. This facility is not
available in other types of credit cards. But once the due date is over and the all the dues have not
been cleared in full, the interest clause becomes effective.
Advantages of Credit Card This can work out to quite a hefty amount, because of the
manner in which the interest is charged. The interest
Credit cards ensure a wide range of benefits to card holders,
mentioned, usually between 1.99 per cent and 2.95 per cent
issuers and member establishments.
is the 'per month' interest rate. This works out to be an
For the Card holder: The advantages for the card holders astronomical 24 to 36 per cent on an annual basis.
are:
Purchasing beyond capacity
 A card holder can purchase things without
Possessing a credit card tempts the customer to purchase
immediately paying for them.
beyond his income limit. With no compulsion to settle the
 A card holder can spend beyond the actual limit
entire bill at the end of the billing cycle, a holder may be
through the overdraft facility provided by the bank.
tempted to revolve the credit. This could be dangerous, if
 A card holder can pay later and can make use of the
done frequently.
money for some other purpose in the intervening
period Bogus credit cards: The process of making bogus credit
 It relieves the card holder from the danger of cards is called credit card cloning or skimming. Someone
carrying cash and protecting it. acquires the credit card details of another person, copies
 A credit card easy to carry and convenient to them on a bogus card, and begins using the credit card.
operate. Usually bartenders, wait staff or shop assistants are bribed
 Credit card provides a status symbol to the card to participate in this practice because they handle credit
holder. cards. They swipe customer's credit cards with the help of a
 Many rewards, freebies and discount facilities can pocket size scanning slot. This can be done within a few
be enjoyed by a card holder. seconds without the customer's knowledge. The device
copies the information held on the magnetic strip into
Advantages to the issuing banks: memory. This information can subsequently be copied to a
 Credit cards enhance the earnings of a bank since it counterfeit card complete with security holograms.
charges different fees for different services. A high Alternatively, the information can be used to overwrite a
stolen credit card, which becomes easier to handle. In UK, $
28
200mn was spent with cloned credit cards. At present, introduced the concept of merchant banking in India, in the
smart chip credit cards are created to prevent the creation late nineteenth century. The merchant bankers set up
of bogus credit cards. agency houses. Advice was offered to the local merchants
but at a high rate. Some of them were Cropper Benson and
Some of the disadvantages of credit cards to the member
Rathbones (1820), Ogilvy Gillanders & Co (1824) and
establishments include the payment of heavy commission to Arbuthnot & Co (1833). Many of the merchant bankers
the issuing institutions and occasional delay in the became bankrupt during the nineteenth century. They were
settlement of the bills by banks. not able to withstand the competition of the new entrants.
In late sixties, managing agency system was popular in India,
and it subdued the functioning of merchant bankers. The
leading managing houses of the British were Andrew Yule,
Merchant Banking
Gillanders, Hendersons, Duncan Brothers, etc. The
Indian banking system experienced a number of changes renowned Indian managing Houses were Tatas, Birlas,
during the seventies. It could not limit its activities to the Dalmias, Singhanias, etc. However, the performance of the
basic functions of mobilizing deposits and lending loans. It managing agency system came under severe criticism. In
had to cater to the needs of industry and trade. This led to 1970, the managing agency system was abolished.
the launching of merchant banking, an innovative product
The National Grindlays Bank took the lead in introducing
of banking. Merchant bankers offer a package of financial
merchant banking service in India in 1967. The merchant
services and funds. They are said to be at the helm of affairs
banking division of the Grindlays bank managed new capital
in the primary market. The depth and sophistication in the
issue, carried out evaluation, promotion and appraisal of
merchant banking business have been improving since the
projects and provided other services related to merchant
avenues for raising funds are widening and the demand for
banking services. This induced City Bank to start merchant
funds is increasing.
banking operation in 1970. The various tasks performed are
THE CONCEPT OF MERCHANT BANKING assisting new entrepreneur, evaluating new projects and
raising funds through borrowing and issuing equity.
Merchant banks do not offer usual banking services to the
public. These banks specialize in activities that facilitate The Banking Commission (1972) in its report stressed the
trade and commerce. The dictionary meaning of merchant necessity of establishing merchant banking services in a
banking is that any organization that underwrites corporate developing economy like India. It suggested the setting up
securities and advises clients' issues of mergers, acquisition, of a separate institution for merchant banking services
etc., of the commercial ventures. other than banks and financial institutions. The need for
providing merchant banking services was very well received
Securities and Exchange Board of India (Merchant Banker's) by the banks. The State Bank of India was the first
Rule 1992 has defined a merchant banker as any person commercial bank to start the merchant banking division in
who is engaged in the business of issue management either 1972. The encouraging performance of the merchant
by making arrangements regarding the selling, buying or banking division made the State Bank of India to organize a
subscribing to securities as a manager, consultant, advisor wholly owned subsidiary named the SBI Capital Market Ltd.
or rendering corporate advisory service in relation to: such in 1986 with an authorized share capital of Rs 50 crore with
issue management. The issue management consists of a paid-up capital of Rs 20 crore. Followed by the State Bank
preparation of prospectus and other information relating to of India, Central Bank, Syndicate Bank, Bank of Baroda,
the issue, determination of the financial structure, Standard Charted Bank started their own merchant banking
origination of the type of securities and nature of issue. It divisions/ subsidiaries.
also consists of final allocation of securities or refund of
subscription, corporate advisory services to the issue and The development financial institutions also started their
underwriting of the issue. ; The services of the merchant merchant banking division. ICICI established its merchant
bank also cover project counselling, pre-investment banking division in 1973. The Industrial Finance Corporation
activities, feasibility studies, project reports, design of and Industrial Development Bank of India started their
capital structure, issue management, underwriting, loan merchant banking division in 1986 and 1991 respectively.
syndication and mobilization of funds, foreign currency The leading broker firms like ITC Classic Finance, KOTAK
finance and advising services for mergers, amalgamation, Mahindra Finance, Prudential Capital also offered merchant
takeover and venture capital. Merchant bankers can turn to banking services.
any of the activities depending upon resources, such as Merchant Banking Services Providers
capital, foreign tie-ups for overseas activities and skills. It is
not necessary for merchant bankers to do all the activities. The Banking Commission (1972) was in favour of setting a
They may specialize in only one activity and take up other separate institute for merchant banking to render
activities which may be supportive to the specialized specialized services. However, merchant banking divisions
activity. and subsidiaries were started by foreign banks, commercial
banks, financial institutions, and private finance companies.
History of Merchant Banks in India: The merchants from
the European countries particularly from Britain and France
29
Foreign Banks: Grindlays bank's merchant banking division technical feasibility report. Along with technical feasibility,
was the first to introduce merchant banking -ice in 1967. location, means of finance, market surveys and
Later, Citibank was the second bank to start merchant management aspects are also included in the project report.
banking activities in 1970. Along with this, Chartered Bank
Financing pattern of the project: Financial pattern of the
and Hong Kong Bank were also active in offering merchant
banking services. project is prepared in accordance with a set of rules,
regulations and norms prescribed by the government and
Indian Banks: In India, State Bank of India was the first bank the term lending financial institutions. Key contracts and
to take up merchant banking activities. SBI Capital Market structures are reviewed. Financial modeling and sensitivity
Limited was established by it. Private sector banks also set analysis are carried out. Assistance is provided in financial
up their merchant banking divisions. Mercantile bank set up evaluation and negotiation. Foreign partners and investors
its merchant banking division in 1978. The merchant banks are also identified.
affiliated to or subsidiaries of commercial banks have the ^
advantage of relying on the resources of the parent Appraisal: The basic parameters for project appraisal are
institutions in the time of need. technical feasibility and commercial and financial viability. It
is also appraised on the basis of social-benefit,
Financial Institutions: These also started their merchant environmental, managerial and social aspects. The
banking divisions. Industrial Finance Corporation '\ of India merchant bankers take efforts to co-integrate the above
(IFCI) has its own merchant banking division. areas in the project proposal.

Private Merchant Bankers: The wide range of activities that Technical feasibility: Different norms are applied to conduct
the merchant bankers offered attracted the stock broking techno-economic feasibility and viability test. Foreign
houses and private financial companies to establish collaboration and the extent of transfer of latest technology
merchant banking divisions or subsidiaries. Foreign financial and other terms are appraised. It mainly analyses the
companies are also allowed to set up merchant banking project from all angles to ascertain whether it is technically
division or subsidiaries. Enam Financial Consultancy, Karvy feasible to execute the project.
Investor Services Ltd., JM Morgan Stanley Ltd., DSP Merril
Lynch Ltd., etc. are some of the examples of the private Commercial viability: It is checked on the aspects of buying
merchant bankers. procedures, selling arrangements, and market survey. The
merchant bankers scrutinize the accuracy of methods,
FUNCTIONS: reliability of projections and predictions. The project should
be commercially viable and should not end up in loss.
In the past, a merchant banker was a financial intermediary
facilitating the flow of capital among the concerned parties. Financial liability: It is appraised on two different aspects.
Today, a merchant banker plays multiple roles, which First mobilization of resources from different sources is
include ' those of an issue manager, a management advisor, assessed. Then the projected working results, cost of
an investment banker and a portfolio j manager. This shows production estimates, sale and revenue generation are
that the breadth and depth of a merchant banker's activity assessed.
has changed over the years. Functions of the merchant
Contents of the Project Report
banking are given below:
A well-written business plan is necessary to make the
 Project advisory service
investors or venture capitalists to become equity partners in
 Corporate advisory service
the company. They need to justify that an investor's money
 Credit syndication will result in the desired return. A good report increases the
 Financial structuring chances of success with lenders and investors. The
 Issue management preparation of a business plan and presentation of report
 Underwriting have to address the following topics:
 Portfolio management
1. Executive summary : Activities and products,
history, market, target (who and where),
Project Advisory Service: The entrepreneurs need project competitors and amount of funding required.
advisory services to give a concrete form to their idea. The 2. Vision and mission (Vision, Mission statements)
project report has to be prepared. The financial 3. Company overview (Legal business description,
requirements are to be assessed and appraised. Company name, Legal form of business, Business
location, Government regulations, Management,
Conceptualizing the project idea: This involves Management team and subsidiaries,
developing a basic idea of an entrepreneur into a plan and Responsibilities)
giving shape to a project. The plan for executing a basic idea 4. Product strategy (Current Product, Return on
is given in a project report. In simple terms, the action plan investment and Useful features/benefits)
for a seed idea is conceptualized in a project report. A 5. Market analysis (SWOT (strengths, weaknesses,
feasibility report and a project report are more or less opportunities, threats) analysis of the industry,
Market segment, Competition, Environment risk:
similar. The technical process planned is studied under

30
economic and natural, Observations and Companies achieve success because of the quality of their
conclusions) management. Consequently, merchant bankers
6. Market Plan (Size of the markets, Industry trends, participate as active advisors and work with management
Geographic location, Sales and profit potential by
to establish realistic strategic and operational objectives.
country/continent, Customer profile, Customer
Once these goals are established, the company's
needs: problems with competitors' products,
Product benefits, Sales strategy, Advertising, and management is responsible for all day-to-day business
Media objectives and strategy (television, radio, decisions.
newspapers, magazines, etc.)
7. Financial Plan (Business partners, Structure of the Credit Syndication
primary market instruments, Key financial
contracts, financial modeling, financial forecast Merchant banker's functions related to obtaining credit
and Risk analysis) like acquiring rupee and foreign currency loans from
banks and financial institutions to finance the project are
Corporate Advisory Services known as credit syndication. Project advisory service and
These are needed to ensure better corporate loan syndication are interrelated with each other.
performance, successful existence and growth. In a wider Generally, the merchant bankers perform the following
sense, these cover the subject matters dealt by the functions in credit syndication:
business economists and financial consultants. Corporate • Arrange loan for their clients by analysing their cash
advisory service is different from secretarial counseling, flow pattern, so that the terms of borrowing meet the
which is performed by a practicing secretary or a charted client's cash requirements
accountant-Secretarial counseling is concerned with the • Offer assistance in loan documentation procedures
formation of a company, compliance of various • Place equity with banks, financial institutions, mutual
formalities under Companies Act and other legal funds and domestic and private equity funds
formalities, whereas a merchant banker advises the • Place preference shares and debentures with domestic
corporate for its survival and growth. Therefore, investors
corporate advisory services cover the entire field of • Organize the financial participation of multinational
merchant banking activities allowing the merchant agencies, international banks, and foreign banks and
bankers to specialize in a particular area. Within the export credit agencies
ambit of corporate advisory service, fall the project • Arrange buyers' line of credit/supplier's line of
advisory services, capital restructuring, portfolio credit/guarantee assistance, takeout financing and risk
management and financial engineering including venture participation
capital. Public issue management and loan syndication • Carry out the syndication of structured debt instruments
also come under the purview of corporate advisory and external commercial borrowings
services. The merchant banker investigates and analyses • Advice on the resolution of inter-creditor issues of off-
the business problem and tries to solve the problematic shore lenders (including ECA lenders) and domestic lenders
areas of the business with his skill and experience. Project • Advice on commercial issues of loan/guarantee
advisory service is generally given on: documentation, sponsor documentation and security
documentation
• Equity and business valuation
• Mergers, acquisition and divestitures Financial Structuring
• Business and financial restructuring Merchant bankers assist the management of the client
• Privatisation company to successfully restructure various activities, which
• Restructuring/rehabilitation advice for weak units include mergers and acquisitions, divestitures, management
• Asset sale and hive-offs buy-outs, joint ventures and other such things. To help
Merchant bankers study the company's life cycle and companies achieve the objectives of these restructuring
assess the factors that affect the growth of its market strategies, a merchant banker participates in different
segment and the ability of the company to increase its activities at various stages, which include understanding the
market share and profit margins. In mergers and objectives behind the strategy (objectives could be either to
acquisitions, merchant bankers are generally interested obtain financial, marketing or production benefits). They
in companies with low asset bases in relation to help in finding a right partner in the strategic decision and
shareholders' value and which consume capital because financial valuation of the proposal.
of their growth. Therefore providing a capital structure The merger and advisory services rendered by merchant
acquisition is suggested. bankers may include one or more of the following specific
components or activities. These may either be on the buy-
In fragmented industries, consolidation can complement side transaction, assisting companies to acquire, or on the
a company's competitive position, improve customer sell-side, assisting companies to divest, resulting into
service and decrease product or service cost. The focus of merger, acquisition or other forms of organizational
the merchant banker is to identify companies that have restructuring. These are as follows:
the potential for significant improvement in profit.
31
(a) Strategic reviewing and establishing strategic rationale prospectus. In the case of a debenture issue, a lead
for merger or acquisition merchant banker shall also furnish to SEBI, a due diligence
(b) Performing financial and business analysis certificate given by the^lebenture trustee in the format
(c) Target screening, identification and evaluation specified by SEBI.
(d) Financial analysis and valuation of Target Company or The standard of due diligence shall be such that a merchant
merging companies banker shall satisfy himself about all the aspects of offering,
(e) Carrying out financial and legal activities with due veracity and adequacy of disclosure in the offer document.
diligence A merchant banker has to confirm that the disclosures made
(f) Analyzing the regulatory and tax implications and in the draft prospectus/letter of offer are true, fair, and
evaluating alternative structures adequate to enable the investors to make a well informed
(g) Deal structuring such as merger, friendly acquisition, decision as to the investment in the proposed issue. The
hostile bid, asset buy-out. due diligence investigation is normally carried out with the
De-merger, slump sale etc. (h) Advising as to the means and knowledge and cooperation of the management of an
source of financing transactions and arranging finance issuer. The lead managers who are responsible for
if required (i) Complying with regulatory, requirements conducting this exercise with respect to contents of the
such as managing public offer under offer document sign the due diligence certificate.
SEBI's takeover regulations Appointment of intermediaries
(j) Counseling on biding strategy and tactics and (k) A merchant banker assists the selection of bankers, brokers,
Establishing negotiating positions and assisting negotiating registrars, printers, advertising agencies and other
with the parties intermediaries. A lead merchant banker shall ensure that
the other intermediaries being appointed are duly
Issue Management registered with the board, wherever applicable. Before
This forms the 'bread and butter' operation for most of the advising an issuer on the appointment of other
merchant bankers. The main area of service involves intermediaries, a lead merchant banker shall independently
management of primary issue, follow on offers, rights issue assess the capability and capacity of the various
of equity (public right), preference shares, convertibles, intermediaries to carry out their assignments. He shall
partly convertible and non convertible debentures. A ensure that an issuer company enters into a MOU with the
memorandum of understanding (MoU) is entered between intermediary/intermediaries concerned whenever required.
a lead merchant banker and an issuing company. It specifies Underwriters are also invited. A lead merchant banker
their mutual rights, liabilities and obligations relating to an should be satisfied about the ability of the underwriters to
issue. Along with a offer document, a MOU is also submitted discharge their underwriting obligations. A lead merchant
to the Securities Exchange Board of India. Merchant banker has to incorporate a statement in the offer
bankers' services mainly consist of: document to the effect that in his opinion the underwriters'
• Structuring of instruments assets are adequate to meet their underwriting obligations.
• Preparation of offer document A written consent of the underwriters has to be obtained
• Due diligence certificate before including their names as underwriters in the final
• Appointment of intermediaries offer document.
• Submission of offer document Submission of offer document
• Management of book-built issues and Along with the offer document, a merchant banker has to
• Post-issue monitoring reports submit the following:
Structuring of instruments • Memorandum of understanding
Whether an equity or a debt instrument is to be floated is • Inter-se allocation of responsibilities. In case more than
decided after analysing the capital structure, financial one, merchant banker manages an issue, the rights,
requirements of the company and the market conditions. obligations and responsibilities of each merchant banker
This decision is made in consultation with the promoters. In have to be demarcated as specified in schedule II » Due
the case of debt instruments, it may be direct debt Diligence certificate
instrument or convertible debt instrument. A lead merchant banker also furnishes the following
Preparation of offer document certificates duly signed by chartered accountants along with
A merchant banker is responsible for drafting the offer the draft offer documents.
documents. The preparation depends on the nature of the • All refund orders of the previous issues are despatched
issue. If it is a direct public issue, a full prospectus has to be within the prescribed time
prepared. However, in the case of a book building issue, a and in the prescribed manner. « All security certificates are
red herring prospectus without indicating the price has to despatched to the allottees within the prescribed time
be prepared. After the price is discovered, prospectus in full and in the prescribed manner;
form has to be issued. • The securities are listed on the stock exchanges as
Due diligence certificate specified in the offer documents.
A lead merchant banker has to furnish to SEBI, a due A lead merchant banker while filing the draft offer
diligence certificate as specified in schedule III of Securities document with SEBI, shall also file the draft offer document
and Exchange Board of India (disclosure and investor with the stock exchanges where the securities are proposed
protection) guidelines 2000, along with the draft
32
to be listed. He also makes copies of the draft offer (a) If an issue is proposed to be closed at the earliest closing
document available to the public. date, a lead merchant banker shall satisfy himself that the
The draft and final offer documents have to be hosted on issue is fully subscribed before announcing closure of the
the websites of the all the lead managers/syndicate issue.
members associated with the issue. He also ensures that the (b) In case, there is no definite information about the
contents of documents hosted on the websites are the subscription figures, an issue shall be kept open for the
same as that of their printed versions. required number of days to take care of the underwriters'
Management of book-built issues interests and to avoid any dispute, at a later date, by the
An issuer company nominates one of the lead merchant underwriters in respect of their liability.
bankers as a book runner to the issue and his name is (c) In case there is a devolvement on underwriters, a lead
mentioned in the prospectus. The primary responsibility of merchant banker shall ensure that the underwriters honour
building the book is with the lead book runner. their commitments within sixty days from the date of
A book runner on receipt of the offers maintains the record closure of the issue.
of the names, number of securities ordered and the price at Portfolio Management
which the institutional buyer or underwriter is willing to The merchant bankers are authorized to render portfolio
subscribe to securities under the placement portion. The management services. Originally, portfolio managers were
institutional investors also forward their orders, if any, to large brokers who managed portfolios mostly on an
the book runner. unstructured basis. The brokers' investment decisions
On receipt of the information, a book runner and an issuer depended on insider trading, personal contacts and
company shall determine the price at which the securities rumours. However, at present the merchant bankers and
are to be offered to the public. The book runners/determine brokers offer portfolio management in a professional
the allocation to the qualified institutional buyers based on manner. Any individual organization that has a sizeable
prior commitment, investor quality, price aggression, amount for investment in securities can approach a
earliness of bids, etc. merchant banker or any other person authorized by SEBI to
render portfolio services.
Post-issue monitoring reports
Irrespective of the level of subscription, a lead merchant Portfolio management is carried out on the basis of the
banker shall ensure the submission of the post-issue contracts signed between the party and the merchant
monitoring reports as per the format specified in Schedule banker. The contracts specify the objectives of the portfolio
XVI. These reports shall be submitted within three working in terms of return and risk, competition of securities,
days from the due dates. custody of securities, reporting requirement, fee payable
A lead merchant banker shall maintain a close co-ordination and repayment. A portfolio is managed as per the terms of a
with registrars to an issue and arrange to depute its officers contract. A contract may specify that every purchase or sale
to the offices of various intermediaries at regular intervals of the security is to be done with the consent of a client or it
after the closure of the issue. This is mainly to monitor the may give freedom to a portfolio manager to decide upon
flow of applications from collecting bank branches, purchase or sale within the broad parameters of the
processing of the applications and other matters till the contract.
basis of allotment is finalized, security certificates are The portfolio management service provided by merchant
dispatched, refund orders completed and securities listed. banks shall be in the nature of investment consultancy. It is
carried out for an agreed fee. The fee structure is
Underwriting independent of the return on a non return-sharing basis.
The risk is borne by the customer. As per the SEBI
It means an agreement with or without conditions to
subscribe to the securities of a body corporate when the guidelines, the portfolio manager does not guarantee any
return either directly or indirectly.
existing shareholders of such body corporate or the public
Consultancy service is provided to all the clients who need
do not subscribe to the securities offered to them. In
it. The money can be invested in the money market
respect of every underwritten issue, the lead merchant
instruments and/or capital market instruments or both as
banker/bankers shall undertake a minimum underwriting
specified in the contract with the client. Money received
obligation of 5 per cent of the total underwriting
from a client for investment is to be deployed as soon as
commitment or Rs 25 lakh whichever is less.
possible for that purpose and the money due is payable to
If a lead merchant banker is unable to accept the minimum
the client. The portfolio managers are bound to take
underwriting obligation, he shall make an arrangement for
adequate redressal of the grievances of their clients within
having the issue underwritten to that extent by a merchant
one month of the receipt.
banker associated with the issue and shall keep the board
A code of conduct has been prescribed for the portfolio
informed of such an arrangement.
managers. Under it, every portfolio manager is required to
The outstanding underwriting commitments of a merchant
banker shall not exceed twenty times of its net worth at any observe a high standard of integrity and fairness in all his
dealings. He should not be a party to the creation of a false
point of time. In respect of an underwritten issue, a lead
market for securities or price rigging.
merchant banker shall ensure that the relevant details of
underwriters are included in the offer document. Portfolio management services are offered to the non-
resident Indians also. The merchant bankers help them to
33
identify suitable venues of investment, provide guidance in issue of offer of rights to the existing members with or
the purchase and sale of securities, and handle the without the right of renunciation, the amount of an issue of
transactions. Market conditions are reviewed to give advice the body corporate does not exceed Rs 50 lakh, the
regarding investments. The merchant bankers also provide appointment of a lead merchant banker shall not be
safe custody of documents and collect earnings due to the essential.
client's investment. In addition to these they help the clients
to fulfill the necessary legal obligations required of them.

MERCHANT BANKERS' REGULATIONS


The buoyancy in the capital market led to the mushrooming
growth of merchant bankers in the capital market. This led
SEBI to regularize the merchant banking activities. SEBI
Merchant Bankers Regulations 1992 issued guidelines for Responsibilities of Lead Managers
the establishment and functioning of the merchant bankers.
Thus, the functioning of merchant bankers was brought No lead manager shall agree to manage or associate with
under the ambit of SEBI. Now, the merchant bankers have any issue unless h responsibilities relating to the issue
to function within a framework of rules and regulations to: mainly those of disclosures, allotment and refund a clearly
defined, allocated, determined and a statement specifying
 To foster orderly growth of capital market
such responsibilities is i furnished to the board at least one
 To build investor's confidence and
month before the opening of the issue for subscription, j
 To raise funds effectively at a low cost
When there is more than one lead merchant banker to the
issue, the responsibilities of | each of such lead merchant
Registration banker shall clearly be demarcated and a statement
The merchant bankers have to be organized as a body specifying] such responsibilities shall be furnished to the
corporate. They have to be registered with SEBI. No person
board at least one month before the opening! of the issue
shall carry on any activity as a merchant banker unless he
for subscription.
holds a registration certificate granted by SEBI. The
merchant bankers are registered under four different No lead merchant banker shall agree to manage the issue
categories. made by anybody corporate if such body corporate is an
Category I - eligible to carry on any activity related to issue associate of a lead merchant banker.
management, can act as adviser, consultant, manger,
underwriter and portfolio manager A lead merchant banker shall not be associated with any
Category II - act as adviser, consultant, co-manager, issue if a merchant banker; who is not holding a certificate is
underwriter and portfolio manager associated with the issue.
Category III - act as underwriter, advisor or consultant to Code of conduct
the issue
Category IV - act only as advisor or consultant to an issue A merchant banker has to observe the following code of
conduct in the course of his business.
Net Worth
1. He has to observe a high standard of integrity and
The capital requirement depends upon the category. The
fairness in all his dealings with j his clients and other
minimum net worth requirement for acting as a merchant
merchant bankers.
banker is given below:
2. He has to render high standards of service, exercise
Category I Rs 5 crores
due diligence, ensure proper care and exercise
Category II Rs 50 lakhs
independent professional judgment at all times.
Category III - Rs 20 lakhs
3. He has to disclose the possible source of conflict of
Category IV - nil
duties and interests to the clients, while providing
unbiased services to them.
Registration Fee
4. He should not make any statement or become privy
Every merchant banker shall pay a sum of Rs 10 lakh as
to any act, practice or unfair competition, which is
registration fees at the time of the grant of certificate by
likely to be harmful to the interests of other
SEBI. A merchant banker shall pay a renewal fee of Rs 5 lakh
merchant bankers or is likely to place the other
every three years, i.e., from the fourth year from the date of
merchant bankers in a disadvantageous position in
initial registration to keep the registration in force. The
relation to him, while competing for or executing
registration is valid for three years for renewal. A merchant
any assignment.
banker has to apply three months before the date of
5. He should not make any exaggerated statement,
expiring of registration.
whether oral or written, to the client either about
his qualification or the capability to render certain
Appointment of Lead Merchant Bankers services or his achievements with regard to the
All issues should be managed by at least one merchant services rendered to other clients.
banker functioning as the lead merchant banker. If in an 6. A merchant banker shall always endeavor to:
34
a. Render the best possible advice to the b. To check that the provisions of the Act, rules,
clients having regard to the clients' needs regulations are compiled with
and the environment and his own c. To investigate into the complaints received from
professional skill investors, other merchant bankers, or any other
b. Ensure that all the professional dealings are person on any matter connected with the
effected in a prompt, efficient and cost activities of the merchant banker
d. To investigate into the interest of securities
effective manner
business or investors interest in the affairs of the
7. A merchant banker shall not:
merchant banker
a. Divulge to other clients, press or any other
party any confidential information about his Before undertaking an inspection, the SEBI shall give a
client, which has come to his knowledge reasonable notice to a merchant banker for the purpose.
b. deal in securities of any client company Inspection may be carried out for investigating a live
without making disclosure to SEBI as purpose, if there is any complaint against them by the
required under the regulations and also to issuing company or by the investor. In the interest of an
the board of directors of the client company investor SEBI has the prerogative to carry out the
8. A merchant banker shall endeavor to ensure that: inspection with or without prior notice. A qualified
auditor inspects the accounts.
a. The investors are provided with true and
If there is any breach of conduct, SEBI can respond or
adequate information without making any
misguiding or exaggerated claims and are cancel the registration depending on the nature of
made aware of the attendant risks before default. The defaults are categorized into general, minor,
any investment decision is taken by them major and serious. Points are given accordingly. The
b. Copies of prospectus, memorandum and order of penalty of suspension or cancellation as the case
related literature are made to the may be, shall be imposed only after holding an enquiry as
investors
per the prescribed procedure.
c. Adequate steps are taken for fair
allotment of securities and refund of
application money without delay
d. Complaints from investors are adequately
dealt with. Securitization
9. A merchant banker shall not generally and
particularly in respect of issue of any securities be Securitization has been one of the prominent developments
party to: in financial services. Traditionally, financial institutions held
a. Creation of false market the loans made by them till they became due. A loan is a
b. Price rigging or manipulation simple transaction, where a borrower wants money, and a
c. Passing of price sensitive information to lender gives it at an interest rate. In the secured loan, a
brokers, members of the stock exchanges and
other players in the capital market, or take borrower offers collaterals such as real estate or machinery.
any other action which is unethical or unfair The interest is paid until the loan is repaid. In some cases,
to the investors. however borrower may be unable or unwilling to pay back
10. A merchant banker has to abide by the provisions of the loan. In case of a default, creditors can seize the assets
the Act and rules and regulations which may be and sell them to recover their money. However, the seizure
applicable and relevant to the activities carried on
of the asset is a lengthy process. Therefore, these
by the merchant banker.
receivables are securitized now. The concept of
securitization originated in US in 1970s like most other
General Obligations
financial innovations. Today, the mortgage backed securities
Every merchant banker should maintain:
market runs into trillions and securitization which is the sub-
 Copy of the balance sheet for the accounting
period sect of the debt market, is gaining popularity in Indian
 Profit and loss account financial markets too.
 Auditors report and
Securitization is the process of pooling and repackaging of
 Financial statement
homogenous illiquid financial assets into marketable
Every merchant banker should furnish the above records
after the end of each accounting period. They should be securities that can be sold to investors. It is a systematic
able to furnish such documents for any other five process whereby loans and other receivables are pooled,
accounting years if it is required by the SEBI. If SEBI asks packaged, rated and sold in the market in the form 'of asset-
for half year unaudited financial results, they should be backed securities. The pooled financial assets and the
able to submit these. They have to maintain the records underlying cash flow are used to create guarantees for
for a minimum period of five years. SEBI may appoint one securities that are offered on retail to institutional investors.
or more persons as inspecting authority to undertake For example, a finance company with a portfolio of housing
inspection of the books of accounts, records and loans can raise funds by selling these loans to another
documents of a merchant banker. This is done:
entity.
a. To ensure that the books of accounts are
maintained in the manner required A finance company can securitize its housing loan portfolios
into instruments with a fixed return which is based on the
35
maturity profile of the housing loans. If the company has Rs asset. The original borrower should meet his
150 crores worth of housing loans and is due to earn 15 commitments on the due date; otherwise the cash
percent income on them, it can securitize these loans into flow would be affected. Therefore, the whole
instruments with 14% returns with safeguards against process greatly depends on the integrity of the
defaults. These could be sold by one finance company to original borrower.
another if it needs funds before these loans repayments are  Credit rating agency: Since the asset pool has its
due. own inherent risk, the security issued on the asset
basis has to be rated. The credit rating agencies rate
The principal and interest repayment on the securitized
the securities on the basis of the underlying
instruments are met from the assets which are securitized.
strength of assets, the likely cash flow, degree of
Thus illiquid financial assets are transferred into a more
risk to the investor, the structure of the issue and
liquid form of assets and distributed to a broad range of
the like. The rating agencies do not stop with one
investors through the capital market. Securitization is
time review, but keep reviewing the originators
backed by a wide variety of assets such as vehicles,
continuously.
construction equipment, real estate and personal loans.
 Administrator: Collects payment due from
obligor(s) and passes it to the SPY. T-he
Parties Involved
administrator also takes follow up action on
A securitization transaction generally involves some or all defaulting borrowers and pursues available legal
the parties mentioned below. There are primarily three remedies against them. He is also called the
parties to a securitization deal namely, originator, special receiving and paying agent because of his function
purpose vehicle (SPV) and investor. of receiving and paying the installments to the
special purpose vehicle.
 The originator: Any financial institution, bank or  Trustee: Is appointed to look after the interest of
any other entity, which has decided to adopt the investor and has the responsibility of overseeing
securitization of assets, is known as the originator. It that all parties in the securitization deal perform in
is the prime mover of the deal, e.g., it sets up accordance with the securitization trust agreement.
necessary structures to execute the deal. The  Structurer: Works as a coordinator of the whole
originator sells the assets on its books and receives deal. Normally an investment banker shoulders this
the funds generated from such sale. responsibility. The structurer brings together the
 Special purpose vehicle: The special purpose vehicle originator, credit enhancer, investor and other
is an entity with defined purposes and activities. It is partners of a securitization deal. The structurer
established to isolate the receivables and perform works with the originator in structuring the deal. He
other functions (e.g., restructuring cf cash flows and also structures the issue in a way to meet all legal,
provision of credit enhancement and liquidity regulatory, accounting, tax and other requirements.
support). The pool of assets is transferred to SPV, In certain cases, he underwrites the issue and thus
and it converts the receivables/ loans into adds credit to the issue.
securities. It issues them in the capital market to the
investors. The capital base of SPV is generally low. It Assets to be Securitized
is usually constituted as a trust under the Indian
Trust Act or as a company under the Companies Act. Any pool of assets that has clearly defined predictable cash
The originator may also float SPV as a subsidiary in flows with historical information on payment, defaults and
the form of a limited company. loss pattern, can be securitized. The assets should have
 The investor: The investors may be individuals or similar features in terms of the payment pattern,
institutional investors like financial institutions, documentation and nature of loan. Any form of receivables
provident funds, pension funds, insurance like housing loans, consumer loans, and lease rental
companies, etc. SEBI has recently permitted mutual receivables could be securitized. The housing loan
funds to invest in these securities. They buy the receivables are the most favoured asset for securitization.
securities issued by SPV and receive their payments Credit card loans, government receivables and trade
in the form of interest and principal as per the receivables are also securitized. For assets to be securitized,
agreed terms. a few given characteristics are essential.

Apart from these primary parties, some parties like the  Assets should have consistent cash flow.
obligor, the rating agency, administrator, trustee and  Default rate should be low.
the structurer are involved in the process of  Principal should be totally amortized at maturity.
securitization. The entire process is broken up into  Underlying collateral should be liquid
separate parts with different parties specialising in the  There should be diverse obligators so that risk is
origination of loans, raising funds from the capital diversified.
markets, servicing of loans, etc.  Underlying assets should have standard
documentation.
 The obligor: The original borrower is the obligor.
The amount due from the obligor is the securitized
36
The Process Sub-participation: This is a non-recourse funding
arrangement. Sellers' rights, remedies and obligations
Securitization of assets involves a series of steps. The three against the borrower are not transferred from the seller to
major stages involved are: the buyer. It is entirely a separate arrangement under which
A. Transfer of assets the buyer places funds with the seller. The payments made
B. Issue of securities by the borrower for the underlying loan are transferred to
C. Servicing of securities the buyer. However, this does not involve the transfer of
loan.
Each stage has its own features. The typical securitization
structure is given below Documentation: Legal agreements are required to define
the rights and obligations of the originator, SPV and the
investor. A transfer agreement is made between the
originator and SPV covering the sale of the existing
receivables, an obligation on the originator to repurchase at
breach of warranty, etc. An administration agreement is
signed between the originator and SPV covering the
administration fees, liability for acts and omissions, etc.
Security trust deed is made to create security in favour of
the investor over the SPV's assets.

B. Issue of Securities
The SPV comes out with securities, after acquiring the
assets. The securities issued may be pass through
certificates, pay through certificates, interest only or
principal only stripped structures and asset backed
Securitization Process commercial papers. The maturity of the issued securities is
structured to match the maturity of the securitized loans.
A. Transfer of Assets
Issued securities are credit rated or guaranteed by any
The originator or the lending institution has to identify the external institution to enhance the marketability. While
receivables to be securitized. The receivables are segregated rating the pass through securities, rating agencies normally
into baskets or pools, based on the type of credit, focus on the quality of the loan pool. Getting guarantee or
geographical area and maturity pattern. Mortgage pledges, underwriting the issue provides credit enhancement which
charge slips are aggregated into pools c: securities of similar has been explained separately under the heading credit
nature in terms of payment pattern and documentation. enhancement. A sense of confidence regarding timely
Identified pools of assets are then transferred to the special payment of the principal and interest by the SPV is instilled
purpose vehicle. There are three basic methods of transfer: by credit rating and enhancement.

Novation: The existing loan agreement between the C. Servicing of Securities


originator and the borrower is cancelled and substituted by
Repayment of the securitized loan and bill received by the
a new agreement. The buyer of the loan assumes the role of
originator are passed onto the SPV. This facilitates the
original lender. The obligations of the borrower to the
servicing of securities to investors. Sometimes special
original lender cease. The loan is therefore removed from
the balance sheet of the original lender. Novation is the best agents are appointed for collection of dues from the
obligors. This agency performs the job for a commission.
way of selling a loan and effectively transferring both the
The originator may be appointed as a servicer. If the
rights and obligations.
originator is appointed as a servicer, his role is minimized to
Assignment: Here, all the rights to principal and interest a collection agent under securitization. Pass through
are transferred from seller to buyer. The assignment certificate holders hold the SPV responsible for payment of
transfer may be a statutory assignment or an equitable their principal and interest.
assignment. Statutory assignment involves transfer of both
legal and beneficial titles. All legal rights to principal and
interest are passed from the seller to buyer. It will also pass
all the legal remedies available against the borrower to Benefits of Securitization
ensure discharge of debts from the seller to buyer.
Securitization offers a number of advantages to the seller,
In the case of equitable assignments, only the beneficial title investor and debt markets. Securitization increases the
is transferred to the buyer. Legal rights are not transferred. number of debt instruments in the market for the financial
Therefore, in case of a default, the buyer may not be able to system. It also widens the market by attracting new players
proceed directly against a borrower. on account of availability of superior assets.

37
A. To Originator: The benefits of Securitization to the also reduce the risk. The prevalence of a secondary market
originator are: also offers liquidity.

Improves liquidity: There is no need for an originator to Better Finance Management: Since a securitized instrument
hold onto the asset portfolio till it matures. The asset and carries regular monthly cash flows, it also provides an
trade receivables can be securitized. The relatively illiquid opportunity for matching the cash flows.
assets are transformed into cash flow. Long dated
mortgages are converted into cash through Securitization.

Better asset liability management: Securitization improves


the balance sheet of an originator. It removes the assets
from the balance sheet of the originator and thus liberates MUTUAL FUND
the capital for other uses. It enables the restructuring of the
balance sheet by reducing large exposures or sectoral THE CONCEPT OF MUTUAL FUND
concentration. An originator acts as a servicer for the
Mutual fund is a mechanism for pooling resources by issuing
Securitization, receives fees for his service and improves his
units in securities to the; investors and investing funds in
financial position as well. The fees received are large when a
accordance with the objectives disclosed in the offer;
large asset portfolio is securitized.
document. A mutual fund is a corporation, trust or
No opportunity cost of capital: The additional revenue partnership, which manages the collected money with the
generated through Securitization enables the originator to help of professional expertise. Different persons have
take advantage of more profitable investment defined mutual funds different ways. 'A mutual fund is
opportunities. At the same time, its customer relationship is almost like a cooperative society of investors. That is why
retained as well. the word 'mutual' is used. It collects money from investors
by issuing mutual fund units, invests it in securities, and
Improves transparency: Transparency may be improved divides whatever dividend or interest is received among its
since Securitization results in identifiable assets in the members. (A.John Halin)
balance sheet.
The SEBI Mutual Fund Regulations, 1993 defines mutual
Provides market access: Borrowers have a better access to fund as 'a fund established in the form of a trust by a
the market through Securitization. Non-investment grade sponsor, to raise money by the trustees through sale of
financial institutions and originators can fund themselves at units to the public, under one or more schemes, for
investment pricing grade. Credit enhancement provides an investing in securities in accordance with the regulations.
added comfort to the investor. This helps the originators to Mutual funds are financial intermediaries which bring a
access a wide range of investors. Credit rating helps the wide variety of securities within the reach of the most
originator to get capital for a longer tenure than normally modest investors. The financial intermediary is known as
available. 'Investment Company' in the US and most other countries.
They are called 'investment trusts' in the United Kingdom. In
Low cost funding: Better market access results in low cost
India, they are known by the term 'mutual funds'.
funding. Credit enhancement and diversification of risk
enables the originator to raise funds at a low cost. Asset The Origin of Mutual Fund
backed securities are generally welcomed by the investors.
Thus, securitized debts are cheaper than other forms of The history of mutual fund can be traced back to Europe
debt. where William I established a society in Belgium for such a
purpose. The foreign and colonial Government Trust of Lund
Risk dispersal The sale of existing debts reduces the risk of in 1868 is considered to be the forerunner of the concept of
the issuer and helps it to spread over a large section of mutual fund. Massachusetts Investor's trust was the first
public investors. It enables to repack the portfolio risk mutual fund set up in the US in the year 1929. The mutual
namely, credit risk for expected losses. The originator fund industry witnessed a boon in the US market after the
absorbs the credit risk for expected loss but second and 1990's and became a popular source of investment. In India,
third in the line of risk are the credit enhancer and the the Unit Trust of India set up the first mutual fund in 1964.
investor respectively.
MUTUAL FUNDS IN INDIA
B. For Investors: The benefits of Securitization to the
investors are: Until 1987, Unit Trust of India was the sole mutual fund in
the country. This was due to the restrictive policies adopted
More avenues: Securitization essentially provides an avenue by the Government of India with regard to the financial
for relatively risk-free investment. Credit enhancement services industry. The growth of the mutual fund industry
provides good quality assets. has been divided into different phases.

Reduces risk: As the pool of assets is spread over a large Phase I: The mutual fund in India came into existence in
geographical area comprising several units, the risk of 1964 when Unit Trust of India was incorporated as a
failure is reduced. Credit enhancement and credit rating statutory corporation. The maiden scheme launched by the

38
Unit Trust of India was the unit scheme of 1964, an open- the Pioneer fund, the oldest fund in U.S, launched Prima
ended scheme, which is still in operation. At that time, fund in November 1993. The other private sector mutual
public awareness about mutual fund was limited. There was funds include Twentieth Century Mutual, Fund, Taurus
no disclosure norm. The institution was modelled along the Mutual Fund, Morgan Stanley Mutual Fund, HDFC Mutual
lines of mutual funds in the UK. The name "Unit Trust' itself Fund and Zurich Mutual Fund etc. After the entry of the
has been borrowed from the UK where mutual funds are private sector, the declaration of Net Asset Value (NAV) of
called 'investment trusts'. the schemes became regular. At present NAVs are declared
weekly. The portfolios are also disclosed periodically.
The Unit Trust of India played a commendable role by
launching a number of open as well as close ended Phase IV
schemes, keeping in view the varied needs of the different
groups of investors. The schemes targeted everyone from a After 1996, the mutual fund industry witnessed a healthy
growth. With the growth of investor’s interest in mutual
newborn child to a retired individual.
funds, the number of players operating in the industry
Phase II: Unit Trust of India’s monopoly came to an end in reached new heights. SEBI (Mutual Funds) Regulations, 1996
1987. The government of India amended the Banking was introduced by SEBI to set uniform standards for all
Regulation Act, permitting commercial banks in the public mutual funds in India and safeguard the interest of the
sector to set up mutual funds. The first non UTI mutual fund investors. The Union Budget in 1999 exempted all dividend
was launched by the State Bank of India in November 1987 incomes of the mutual funds in the hands of investors from
by the name SBI Mutual Fund. Its first scheme, Magnum income tax. The SEBI and the Association of Mutual Funds in
Regular Income Scheme was launched in 1987 was well India (AMFI) launched various Investor Awareness
received by the investors. Programmes to educate investors and inform them about
the mutual fund industry.
Canara Bank established its subsidiary, Canbank Mutual
Fund in Dec 1987. It la two schemes, i.e., Canstock (income Phase V
scheme) and Canshare (growth scheme), which were both
The Unit Trust of India Act 1963 was repealed in 2003, and
close ended. They were also followed by two open-ended
Unit Trust of India was bifurcated into two separate entities.
schemes—Cancigo and Cangilt- _ in the succeeding year.
The US 64 scheme which assured return and certain other
Indian Bank, "Bank of India and Punjab National Bank schemes were brought under the Specified Undertaking of
introduced mutual funds the year 1989-90. The Government the Unit Trust of India with Rs 29,835 crore of assets under
permitted insurance corporations in the public to establish the management as on January 2003. This Specified
mutual funds. Life Insurance Corporation of India set up LIC Undertaking of Unit Trust of India does not come under the
mutual fund in June 1989. It targeted small investors purview of the Mutual Fund Regulations, but under the
particularly from rural and semi-urban areas. Unlike the rules framed by the Government of India.
other mutual funds, LIC offered insurance protection to the
The second is the UTI Mutual Fund Ltd., sponsored by SBI,
investors. This was addition to the benefits of liquidity,
PNB, BOB and LIC. It is registered with SEBI and functions
safety and return. Shortly the General Insurance -
under the Mutual Fund Regulations. It was in this phase that
corporation of India also entered into the mutual fund
the mutual fund industry witnessed a consolidation phase.
industry.
Mergers and acquisitions became common in the mutual
The Government of India issued comprehensive guidelines fund industry. Some examples of these are Birla Sun Life
in June 1990 covering mutual funds. Registration of mutual mutual fund's acquisition of schemes of Alliance Mutual
funds with the SEBI was made compulsory; guidelines Fund and Principal Mutual Fund's acquisition of Sun F&C
covered the norms for registration, management, Mutual Fund and PNB Mutual Fund. Many international
investment object disclosure and pricing. The Securities mutual fund players like Fidelity, Franklin Templeton Mutual
Exchange Board of India (mutual funds) Regulations 1993 Fund etc. have entered India. There were twenty-nine funds
came into effect on 20 January 1993. The establishment of in the end of March 2006. The growth phase is still
Asset Management Company (AMC) and the listing of close- continuing in spite of the temporary oscillations in the
ended schemes became mandatory. Disclosure norms were performance.
tightened to protect the small investors.

Phase III
STRUCTURE OF A MUTUAL FUND
The innovative promotional campaigns launched by
different mutual funds create investor awareness. Exclusion The formation and operations of the mutual funds are
of the private sector was widely criticized. The liberalization governed by the Securities Exchange Board of India Mutual
policy and new economic policy advocated by Doctor Funds Regulation 1993. Later, it was replaced by the SEBI
Manmohan Singh paved way for entry of private sector into Mutual Fund Regulations 1996. The mutual funds comprise
the mutual fund industry. The SEBI accorded approval four separate entities, namely, sponsor, mutual fund
number of players in the private sector to launch mutual trustee, Asset Management Company and the custodian.
funds in October 1993. Kothari group in collaboration with

39
They are assisted by independent entities such as banks, less than Rs 10 crore. Each director of an asset management
registrars and transfer agents. company is required to give the details of his dealings in
securities with the trustees, on a quarterly basis.

An AMC manages the various schemes of mutual funds with


the help of a team of professionals with adequate
experience. They carry out market research for building the
portfolio of a particular mutual fund. An AMC takes all
reasonable steps, exercises and due diligence to ensure that
investment of funds pertaining to any scheme is not
contrary to SEBI's regulations and trust deed.

Custodian: Mutual funds have a custodian. Custodians


carry out custodial services for the various schemes of a
Sponsor: A mutual fund is to be established by a sponsor fund. It is their duty to send intimation of the custodial
and registered with the SEBI. A sponsor can be any person services rendered to the board. A custodian, or its directors,
acting alone or in combination with a corporate body. or partners will not be directly or indirectly associated with
However, a sponsor should have the following any AMC in any way. A custodian shall not be appointed in
requirements: case a sponsor or its associates hold 50 per cent or more of
the voting rights of the share capital of a custodian, or
 Should have a sound track record where 50 per cent or more directors of the custodian
 Should have been carrying on business in financial represent the interest of the sponsors or its associates.
services for a period of not less than five years
 Should have a positive net worth in all the TYPES OF MUTUAL FUNDS
preceding five years
 Should have profits after providing for depreciation, A mutual fund scheme can be classified into close ended or
interest and tax in three out of the immediately open ended depending on its maturity period.
preceding five years including the fifth year
Close-ended scheme: It has a prefixed maturity period,
 Should contribute at least 40 per cent of the net
e.g., five to seven years. Both the corpus amount and the
worth of the Asset Management Company
number of units are prefixed. The fund is open for
 Should not have been guilty of fraud or convicted
subscription only for a specified period after the launch of
for any offence
the scheme. Mutual funds are required to dispatch
certificates or statements of accounts within six weeks from
Trustee: Mutual funds are established in the form of a
the date of closure of the initial subscriptions of the
trust. The trustees should be persons of ability, integrity and
schemes. The investors can invest in the scheme during this
standing. Two-third of them should be independent persons
period. After the closure of the subscription period,
(1998). A trustee should not be an associate or a subsidiary
investors can buy and sell the units of the scheme at the
or be associated with a sponsor in any manner. He should
stock exchanges where the units are listed. They would
be appointed with the prior approval of the SEBI. The
either get a demat account statement or unit certificates as
meeting of the trustees shall be held at least once in two
traded in the stock exchanges.
calendar months and at least six such meetings shall be held
in every year. An AMC or any of its officers/employees are According to SEBI regulations, one or two exit routes should
not eligible to act as trustees to any mutual funds. be provided to the investors. It may be either in the form of
regular repurchase or by listing them in stock exchanges.
The trustees have the responsibility to safeguard the
Some of the close-ended mutual funds provide the option of
interest of the investors. They have wide powers to
selling back of the units to the mutual funds. The prices are
overview, supervise and monitor the activities of an asset
fixed on the basis of net asset value. The NAV of the
management company. If the conduct of the business is not
schemes is disclosed on a weekly basis.
in compliance with SEBI's regulations, they can take
remedial measures against an AMC as required. They have The entire corpus is disinvested after the maturity period
powers to dismiss an AMC. Nevertheless, it should be and the proceeds are distributed among the investors in
approved by SEBI. proportion to their unit holdings.

Asset Management Company: A sponsor or the Open-ended schemes: These are available for subscription
trustees appoint an AMC, and it should be approved by the and repurchase on a continuous basis. These schemes do
board. An appointee can be terminated by a majority of the not have a maturity period. Investors can buy and sell units
trustees or 75 per cent of the unit holders of the scheme. An at prices fixed by a mutual fund. Prices are fixed on the basis
AMC should have a sound track record, general reputation of NAV. The NAVs of these schemes are declared daily.'
and fairness in transactions. The directors of AMC should Liquidity is the main advantage of the open-ended scheme.
possess adequate professional experience in finance and The main difference between the open-ended and the
financial services. An AMC should have a net worth of not close-ended schemes is that the latter is traded on stock
40
exchanges, whereas the former is not. Also, open ended The ETFs are priced throughout the day. They can be bought
schemes are available at all times, whereas the close-ended and sold at any time during a trading day just like a stock.
schemes are available only for a prescribed period. The fund may either represent market index or a specific
industry sector or an international sector. An investor can
Schemes on the basis of investment objectives buy it on a margin. Short selling can be carried out. The
expense ratio is similar to the open end mutual funds. They
Schemes are classified as growth scheme, income scheme
range from 0.18 per cent of the value of the fund to 0.84
or balanced scheme as per the investment objectives. These
per cent.
schemes may either be open-ended or close-ended. Some
of them are given below. ETFs came into existence in the US in 1993. The first ETFs
were based on the S & P 500 and were popularly known as
Index fund: These are equity funds that passively mimic a
spiders. Presently, diamonds are the other type of ETFs
market index. The portfolio of the index fund is designed to
representing all thirty stocks in the Dow Jones Industrial
reflect the composition of some stock market index. The
Average and traded in American stock exchange. The
index funds avoid the risk of poor stock selection by the
Benchmark Asset Management Company (BAMC) has
fund manager. The aspects that are in favour of index funds
launched Nifty 3eEs. It was listed on the capital market
are:
segment of the NSE on 8 January 2002. Nifty BeEs tracks the
 Low costs
Standard Poor (S&P) CNX Nifty index. The minimum
 Predictability
investment for taking the index exposure through Nifty BeEs
 Diversification is just one unit (around'l/10 of the Nifty).
All the index funds, which are currently in operation, are
modelled either on the Nifty or the Sensex. Several fund Balanced funds
houses have launched passive index funds in the past. Some
These funds invest both in equity and fixed income
of them are Franklin Templeton India Index fund (formerly
securities. They are also called "income-cum-growth" funds.
Pioneer ITI Index fund, offering both Sensex and Nifty
They aim at regular income and capital appreciation. They
Plans), UTI Nifty Index fund, UTI Master Index fund and IDBI
have the equity and debt portfolios to fulfill this objective.
Principal Index fund.
The portfolio beta is less than one and the price of units
These funds suffer because of tracking error. This error is does not rise in proportion to the aggregate stock market
the percentage by which returns from the funds deviate price because of the debt component in the portfolio. Some
from the underlying index. If the error is positive, the funds of the balanced funds are: Prudential ICICI Balanced fund,
generate higher returns than that of the index. One of the Kothari Balanced fund, Alliance 95 fund and DSP Merrill
reasons cited for the tracking error is the transaction cost. Lynch Balanced fund. The performance of the balanced
Index funds have to incur brokerage and other costs to funds differs due to the ratio of stocks to the fixed Income
make changes in their portfolios in line with those in the securities that varies from fund to fund and their different
index. This results in increase in cost. Besides this, the lack levels of exposure to individual sectors like IT, media or
of depth in the Indian stock market also affects the index telecom. The weightage of individual stock in funds _differs.
funds. Hence, an investor has to go through the portfolios before
investing in the funds.
Investment management fee affects the return and
recurring expenses such as advertisement, investor Money market funds or liquid funds: These funds were
communication costs and administration costs. Though initiated during 1973 in the US when interest rates on short
these expenses form a small portion of the returns each term money market securities were high. They are also
year, the compounding effect over the years becomes quite income funds and attempt to provide current income and
significant. safety of principal by investing in short term securities such
as treasury bills, bank certificates of deposits, bank
It is felt that if the index funds could track down broad acceptances, commercial papers and interbank call money.
based market indices such as S&P CNX 500 and BSE 200, it Returns on these schemes fluctuate much less as compared
would help the investors to capture broad market trends to the other funds. These funds are appropriate for
more accurately. However, lack of liquidity of many small corporate and individual investors to invest their surplus
and mid-cap stocks would result in high transaction costs. cash for a short period.
Exchange traded funds (ETFs): These are passively managed Gilt fund: These are also known as G-Sec funds. These invest
funds that track a particular index and have the flexibility to in the Government of India securities, and have gained
trade like a common stock. These types of funds combine popularity in the Indian market. The Securities Exchange
the attributes of mutual funds with those,of the stocks. Board of India has issued new guidelines in 2002 with an
Without large investment, an average investor can have an aim to provide better checks and balances for the mutual
entire range of index stocks. It is different from the index funds. The following are the salient features of the new
funds where units are issued in return for cash and requirements:
redeemed as per the net asset value in cash. However, ETF
issues units in lieu of shares and vice versa.  Mutual funds have to reconcile their balance with
the monthly RBI report
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 Internal audit, continuous checks by the auditors However, long-term investors prefer these funds. Some of
and reports to audit committees form a part of the the debt funds/income funds include Birla Income Plus,
requirements Prudential ICICI Income plan, SBI LiquiBond, UTI Bond fund
 The same report must also be placed before the and DSP Merrill Lynch Bond fund.
boards of the asset management company and the
Reinvestment risk is defined as the risk of having to reinvest
trustee company
the intermediate cash flows (coupon payments at a lower
 Mutual funds will have to submit a compliance
interest rate). In falling interest climate, the mutual funds
certificate to the RBI on a quarterly basis, indicating
may earn a lower return by reinvesting the coupon
their adherence to the norms
payment. To understand this, the funds should provide two
 Public debt offices of the RBI will issue monthly
distinct NAVs—one inclusive of the coupon payments, and
statements to mutual funds maintaining SGL/CSGL
other exclusive of the coupons. This would give an idea
accounts
about the reinvestment risk to the investors.
Growth funds: The main objective of these funds is to
Sector specific funds: These funds/schemes invest in
provide capital appreciation over medium to long term.
securities of those sectors or industries specified in the offer
They invest a major portion of their collected money in
documents, e.g., information technology, pharmaceuticals,
equity. This makes them prone to risk. As per their
fast moving consumer goods (FMCG) and petroleum, etc.
preference, the investors may either choose the option of
The returns on these funds depend on the performance of
dividend or the option of capital appreciation. Investors
these sectors. Since they are investing in a particular sector,
have to specify their choice while applying for units.
the risk is high as compared to the other funds. The
However, if they want to change at a later date, they are
performance of the sector should be closely followed in
permitted to do so. The year 1999-2000 was one of the best
order to take the entry and exit decisions.
periods for growth funds in the Indian market. Fresh sales
by growth schemes were about 1000 crore. Growth funds A complaint often leveled against these funds is that they
outperform bench mark index in bull phas,e and invest in sectors other than the ones suggested by their
underperform in bearish times. Another common problem name. This is because most offer documents spell out the
cited by the fund managers is that investors put more investment strategy in vague terms and this allows the
money when the NAVs are high and sell when NAVs are low, funds to move away completely from the nature of the
making the managers busier in redemption than in scheme as indicated by its name. For example, Tata Core
managing the funds. sector fund was designed to invest in the core sector (steel,
cement, power and infrastructure) in 1999, but it shifted out
Income/Debt-oriented funds: The objective of these
of cyclical into technology stocks. By Nov 1999, 71 per cent
funds is to provide regular and steady income to investors.
of its assets were invested in technology stocks.
A major part of the funds corpus is invested in fixed-income
securities such as bonds, corporate debentures, Tax saving schemes: These schemes provide tax rebates
government securities and money market instruments. The to the investors under the supervision of the Income Tax Act
scope for capital appreciation is limited in these schemes. 1961. The government offers tax incentives for investment
These funds carry only modest risks as compared to equity in specified avenues. Equity linked savings schemes and
funds. pension schemes offered by mutual funds offer tax benefits.
These schemes resemble the equity-oriented schemes and
The NAVs of debt funds are affected because of change in
invest mostly in equities.
interest rate in the country. If the interest rates increase,
NAVs of such funds are likely to fall in the short run and Load and no load funds: In load funds, a fee is charged for
vice-versa. For instance, debt funds lost heavily in July 2000, the entry and exit. The charge is a percentage of NAV.
when the RBI raised the interest rate to defend the rupee. Whenever an investor buys or sells units in the fund; he has
Thus, the debt funds are prone to risk because of changes in to pay a charge. If the entry as well as exit load is one per
the rate of interest. The NAV is calculated based on the cent to buy a unit worth Rs 10, he has to pay Rs 10.10.
market price and not just the income earned from holding Likewise if he sells a unit, he will get Rs 9.90 per unit. The
from the bonds. The NAV fluctuates with the volatility of the load factor affects the return and the investor has to
bond prices. consider the load factor before investing in a mutual fund.
Like all instruments, the bond price is based on demand and No load funds do not charge a fee for entry or exit. No
supply. This means that the bond prices will fall when supply additional charges are levied on the purchase or sale of
is relatively more than the demand. This happens when units. However, SEBI regulations allow no load funds to hike
rupee is falling sharply against the dollar or when the call the investment management fees by up to one per cent per
rates are very high. During this period, banks generate annum until they recover their initial expenses.
resource by selling the bonds. The excessive supply of bonds
in the market pulls down the price. BENEFITS OF MUTUAL FUNDS
Fall in the prices of bonds leads to fall in NAVs of the debt An investor can invest directly in individual securities or
funds. Thus the debt funds are also prone to market risk. indirectly through a financial intermediary. Globally, mutual

42
funds have established themselves as the means of
investment for the retail investor.

1. Professional Management: An average investor lacks


the knowledge of capital market operations and does not
have large resources to reap the benefits of investment.
Hence, he requires the help of an expert. It is not only
expensive to hire the services of an 'expert' but it is more
difficult to identify a real expert. Mutual funds are managed
by professional managers who have the requisite, skills and
experience to analyse the performance and prospects of
companies. They make possible an organised investment
strategy, which is hardly possible for an individual investor.

2. Portfolio Diversification: An investor undertakes risk if


he invests all his funds in a single scrip. Mutual funds invest
in a number of companies across various industries and
sectors. This diversification reduces the riskiness of the
investments. .

3. Reduction in Transaction Costs: Compared to direct


investing in the capital market, investing through the funds
is relatively less expensive as the benefit of economies of
scale is passed on to the investors.

4. Liquidity: Often,; investors cannot sell the securities held


easily, while in case of mutual funds. they can easily encash
their investment by selling their units to the fund if it is an
open-ended scheme or selling them on a stock exchange if it
is a close-ended scheme.

5. Convenience: Investing in mutual fund reduces


paperwork, saves time and makes investment easy.

6. Flexibility: Mutual funds offer a family of schemes, and


investors have the option of transferring their holdings from
one scheme to the other.

7. Tax Benefits: Mutual fund investors now enjoy income


tax benefits. Dividends received from mutual funds' debt
schemes are tax exempt to the overall limit of Rs 9,000
allowed under section SOL of the Income Tax Act.

8. Transparency: Mutual funds transparently declare their


portfolio every month. Thus, an investor knows where
his/her money is being deployed and in case they are not
happy with the portfolio they can withdraw at a short
notice.

9. Stability to the Stock Market: Mutual funds have a large


amount of funds which provide those economies of scale by
which they can absorb any losses in the stock market and
continue investing in the stock market. In addition, mutual
funds increase liquidity in the money and capital market. .

10. Equity Research: Mutual funds can afford information


and data required for investments as they have large
amount of funds and equity research teams available with
them.

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