US 602: Assignment 01

City Profile: Development Opportunity

VISAKHAPATNAM

Presented by:
Aupal Mondal (153040001)
Manoj Kumar Elluri (153040004)
Raghupati Kandiboina (153040008) August 05,2016̀
Visakhapatnam: City Location

• Located along the

coast of Bay of
Bengal

• Financial capital of
Andhra Pradesh

• Situated in the
north-eastern part of
Andhra Pradesh

2
 Visakhapatnam: Basic Information

• It is a port city and an industrial center in Andhra

Pradesh

• Area of the city : 540 sq.km

• Climate: Tropical, wet and hot summer, dry winters.

• Civic body: Greater Visakhapatnam Municipal

Corporation(or GVMC)

• Administrative divisions: 6 zones, 72 wards

3
 Demographic data (Census 2011)
Visakhapatnam
City Total Male Female
City Population 1,728,128 873,599 854,529
Literates 1,279,137 688,678 590,459
Children (0-6) 164,129 84,298 79,831
Average Literacy 81.79 % 87.25 % 76.22 %
(%)

Sex ratio (per 1000 males) : 978 females

4
 Age-sex pyramid for 2011
100+
95-99
90-94
• A clear bulge is observed at the student 85-89
80-84
and working cohorts of the population 75-79
70-74
65-69
• This indicates an in-migration condition. 60-64

Age groups
55-59
50-54
• Presence of educational institution and 45-49
% of Males
40-44 % of Females
strong industrial and IT sectors are the 35-39
most likely reasons for the bulge. 30-34
25-29
20-24
15-19
10-14
5-9
0-4

-6 -4 -2 0 2 4 6
% of cohort over total populatiion 5
 Population and employment trend

Population trend since 1971 Employment trend since 1971

2000000 800000
1800000 700000
1600000
600000
1400000

NO. OF EMPLOYEES
POPULATION

1200000 500000

1000000 400000
800000 300000
600000
200000
400000
200000 100000

0 0
1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 1960 1970 1980 1990 2000 2010 2020
YEAR YEAR

6
 Economic scenario
• Visakhapatnam is the 10th largest city by GDP in India ($26 billion)

• Port: Fisheries and seafood exports, petroleum hub

• Industrial sector: Numerous SEZ and industrial corridors

• IT industry: experiencing a growth in IT industry. Google, Accenture, IBM, TCS

to open soon.

• Heavy industries: Hindustan Shipyard, BHEL, HPCL, GAIL, Hindustan Zinc

etc.

• Petrochemicals: IOCL and BPCL have bottling units.

7

STRENGTHS
Strong industrial base and
location of a major port in Bay of
Bengal.
Visakhapatnam has a multitude of Inadequate infrastructure and
tourist destinations ranging from lack of open space in city.
heritage sites to beaches &
accessibility to many tourist
destinations
Strong skilled labor base and high
literacy rate.
Presence of an Airport and Eastern
Naval Command
Project on underground wiring
along Beach Road has got approval
and will be funded by World Bank.
85% of the city population is
covered with treated water supply
by GVMC. 100% power supply
SWOT Analysis
WEAKNESSES
Untapped tourism potential
(beaches and forests)
No comprehensive disaster
management plan in place( prone
to cyclones)
Strategic location of the port not
fully utilized.
Unemployment of the local
people is on the rise.
International connectivity of the
airport very poor.
OPPORTUNITIES THREATS
City wide comprehensive tourism Untreated storm water released
plan with tourist information directly onto the beach areas
dissemination plan
Exploring the potential of the Before bifurcation of the AP
natural location of a major port state, most of the development
to a greater extent. centered around Hyderabad
Integrated Disaster Management Already existing a high population
Plan along with e-Governance density
platform
Improvement in airport Limited infrastructure expansion
connectivity. possibility.
scientific end disposal need to be
systematically implemented by
the city for better solid waste
management
Power generation through Solar
roof top to reduce reliance on
thermal power 8
Recommendations and Policies from SWOT analysis

1. Tourism needs special attention as the potential is huge. Policies promoting the
tourism industry is essential.

2. Utilization of the strategic location of the natural harbour and port is crucial to the
development of the industrial sector of the city

9
 Indicator??
140000

124212.44
120000

100000

82,912
Respective units

80000 77,337

Hyderbad Airport

60000 Visakhapatnam Airport

40000

18046.34
20000 12,245

1,355
0
Annual passengers (in 100s) Aircrafts (half yearly) Cargo movment (half yearly)
10
 Tourism Potential for Visakhapatnam
• Virgin Beaches
• Hindu Temples
• Buddhist shrines
• Nature Spots

Year No.of Foreign

domestic Tourists
Tourists
2013 6700675 57476
2014 6782784 54272
2015 8089857 56500
 Objectives
• Destination branding strategy Primary target segment
– Who is (should be) a tourist to family tourists from across India.
Visakhapatnam?
Secondary target segment
– how do (should) tourists perceive
foreign tourists interested in Buddhism.
Visakhapatnam?
• Recommendations for infrastructure

the road ahead

 Swot Analysis

Natural
Should
Visakhapatnam Ooty

stay in Q4 or
move to 2 1
Q1, Q2 or Q3?
Kerala
Goa

Religion, Beaches,
Long History Recent history

A'vati
Pondy
Madurai
Chennai

3 4

Unnatural, Urban
Vizag
 Natural
Strengths Weaknesses Strengths Weaknesses
 Hindu temples  Only local tourists  Beaches already  Currently not
have patronage come to the known to many seens as a nature
temples Ooty tourists spot at all
 Araku, Borra

Primary target Opportunities 2 Threats Opportunities 1 Threats

Opportunity  Congruence of  Might go against  Adventure tourism  Threat to the
Buddhism and the current in Borra ecosystem
in Q1 and nature perception of fun Kerala
place to be  Only destination Goa
 Already Kerala and
Q4 from east coast in Goa in this
this quadrant quadrant
Religion, Beaches,
Long History Recent history
Strengths Weaknesses Strengths Weaknesses
A'vati  Current 
 Hindu temples,  Buddhist shrines Pondy perception Not a very large
Buddhist shrines
Madurai totally unaware of like this city

Secondary Chennai  Least cluttered  Infrastructure of a

quadrant large city missing
target 3 4

Unnatural, Urban
Opportunity in Opportunities Threats Opportunities
Vizag
Threats
 Vizag as a  Incongruency  Shopping  Easily imitable
Q3 gateway city to the between urban destination clubed
ancient Budhist and religion, long with beach  Foreign
India history competitors like
Singapore, Dubai
 Measures to Improve
Infrastructure
• High priority (primary target)
• establish a toy-train to araku
• invest in basic amenities
• sea-side resorts and water sports
• air links to other Indian cities
• Medium priority (secondary target)
• International airport
• Institute of Buddhist learning
• Tourist guidance in foreign languages
Destination branding
Primary segment
fashionable beach destination
weekend getaway
shopping destination in winter
adventure/nature destination in summer
Secondary segment
gateway to ancient Buddhist India
Visakhapatnam port: Development & opportunity

• One of the major 13 ports of India

• 12 sq. miles
• Outer harbor – 6 berths
• Inner harbor – 18 berths
• Capable to accommodate 200,000 DWT
• 1.82 mts maximum tidal range

16
 Unique features

• Island Break-water
• It is a natural port endowed with deep
water basins protected by natural hills.
• Have a Cavern facility for LPG – a
mined rock Cavern at a depth of 200
mtrs. below sea level-60000 tons

17
 Connectivity

• Well connected to NH-16 ( Kolkata

- Chennai)
• Its own railway network of 200km
• East coast dedicated freight
corridor
• Golden quadrilateral
• NW4 (Kakinada-Chennai) 150km
from port.

18
Geographic view of Visakhapatnam port

19
 Handling Materials

• Oil and gas

• Coking and Thermal coal
• Iron ore & pellets
• Aluminia
• Fertilizers- finished, raw material
• Containers
• Steel products
• Other cargo

20
 Exports and Imports
• Australia
Cargo handled in (MT)
• Malaysia 70
68.01
• Saudi Arabia 68
66 64.57
• UAE 64
62
• Indonesia 60 58.5 Cargo handled in MT
58 57.03
• Russia 56
54
• Singapore 52

• Japan 50
2009 2011 2013 2015

• China
21
 Conclusions
• Visakhapatnam has enormous potential in infrastructure and industrial development
and to become a ‘resilient’ city.

• Untapped potential in tourism industry, if explored, can further boost their economy.

• Cargo handled by the port is in the decline, hence it is believed development of the
existing natural harbour and port can be an impetus to the industry.

• Improving airport connectivity is crucial.

• Rise in IT sector and the number of SEZs off late have been attracting employment.

• A further in-migration can be expected in the next decade or so.

22
Thank you…

23