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Bank Al-Falah Limited was incorporated on June 21st, 1997 as a public limited company under
the Companies Ordinance 1984. Its banking operations commenced from November 1st, 1997.
The bank is engaged in commercial banking and related services as defined in the Banking
companies ordinance, 1962. The Bank is currently operating through 104 branches in 36 cities,
with the registered office at B.A.Building, I.I.Chundrigar, Karachi.
Since its inception, as the new identity of H.C.E.B after the privatization in 1997, the
management of the bank has implemented strategies and policies to carve a distinct position for
the bank in the market place.
Strengthened with the banking of the Abu Dhabi Group and driven by the strategic goals set
out by its board of management, the Bank has invested in revolutionary technology to
have an extensive range of products and services. This facilitates our commitment to a
culture of innovation and seeks out synergies with clients and service providers to ensure
uninterrupted services to its customers. We perceive the requirements of our customers
and match them with quality products and service solutions. During the past five years, we
have emerged as one of the foremost financial institution in the region endeavoring to meet the
needs of tomorrow today.
Bank Al-Falah limited was incorporated on June 21, 1992 as a public limited Companies
Ordinance 1984 and commenced banking operation from Nov 1, 1992. The bank is growing
rapidly in its equity & asset base due to strategic managerial policies and assistance of Abu
Dhabi Group.
The strength and standing of Abu Dhabi Group, principal owners of BAL have helped Bank Al-
Falah Limited launch high quality consumer and corporate banking operation in Pakistan. Bank
Al-Falah Ltd has embarked upon a rapid expansion program to make sure that our services reach
more and more peoples. We are headed towards an optimum sized network reaching major urban
centers in Pakistan and soon to go International.
ATM machines locations have been increased inmost of the branches but still need to expand
their network in every branch and collaboration with other commercial banks in ATM services.
It is also introducing a new; more advanced and latest funds settlement computerized SWIFT
program in late 2002. Which is a strong point of BAL that makes it a sophisticated and highly
technological oriented bank?
egarding the investment and deposits portfolios BAL is playing dynamic strategies to diversity
their funds in more productive assets like; investment in T. Bills and export related concerns,
which are producing healthy profits. But all this goes to the staff of Bank Al-Falah Ltd bank that
is more proficient and good risk managers.
BAL has numerous opportunities in future to increase the volume of business because it has
options to tap the market of its own peer units (Al-Falah Car Financing, Al-Falah Visa, & also
Al-Falah Home Finance etc) beside BAL has strong assets base, it can diversify its funds in more
lending & investment opportunities live; Petroleum concerns, financial derivatives business
through treasury.
In nutshell, BAL has been performing very well since its birth. All financial institutions of
Pakistan regarding commercial banking concerns give Bank Al-Falah Ltd as a leading bank in
domestic sector title. Through SWOT analysis we have found that BAL has competitive edge
over other peer banks and it wants to tap the prospects of foreign banks to achieve long-term
objectives of the bank it ought to have astute, well-designed, comprehensive and dynamic frame
of undertaking which might be established after diagnosing the conditions of country and
drawbacks due to which it lags behind.
The board of directors has the authority in guiding Bank affairs and in making general policies.
Some directors are the personnel of the Bank Al-Falah Limited follows.
PACA, a premier rating agency of the country, has rated the bank µAA¶ (double A), Entity
ating for long term and A1+ (A one plus) for the short term. These ratings denote a very low
expectation of credit risk, strong capacity for timely payment of financial commitments in the
long term and by highest capacity for timely repayment in the short term, respectively. The
ratings of first and second and third unsecured listed and subordinated TFC issues of PK 650
million, PK 1,250 million and s.1,325 million have been maintained at AA- (Double A
minus).
The Bank is fully aware that the branch network has direct implications on the services that it
provides to its customers. We offer services through a network of 160 branches and 60 state of
the art ATM machines
#$ Conventional Branches
#!$ Islamic Banking Branches
#$ Overseas Branches
#$ ATM Machines
%
As far as Bank Al-Falah Ltd is concerned, it is one of the top in all-domestic commercial banks
in Pakistan. The rapid increase in branch network shows the Bank¶s performance within seven
years, which is worth considerable.
However, this branch works with mostly all banking operations, which are normally performed
by every commercial bank. It has basically following departments under which it operates all
functions of bank diligently.
These are mainly ; account opening department ; remittances department ;clearing department ;
accounts department ; warid telecom department ; cash department; car financing department ;
credit department ; credit card department ; trade financing department.
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e.g. Deposits, emittances, Foreign trade, Lockers.
#!$c !
e.g. Credit Cards, Auto loans, Home loans, Consumer durables,
TCs.
The bank is currently operating through more than 274 branches domestically and an
international presence in Afghanistan, Bangladesh and Bahrain, with the registered office at
B.A.Building, I.I.Chundrigar, Karachi. Some of the main branches are located in all of the major
citiesincluding: Chakwal, Hyderabad, Lahore, Kasur, Islamabad, Gawadar, Peshawar,Faisalabad,
Quetta, D.I.Khan, awalpindi, Sargodha, Sheikhupura, Sukkur, Sialkot, Multan, Murree, Attock
District, Gujranwala, Pirmahal, Mirpur Khas etc.
*
Bank Alfalah has emerged as one of the leading commercial bank in the financial sector of
Pakistan. Bank has made significant contribution in building and strengthening both the
corporate and retail banking in Pakistan. Most of its share are owned by a consortium of Abu
Dhabi after the debacle of BCCI, the Ministry of finance acquired its three branches and Habib
Credit and Exchange Bank was incorporate on June 21st, 1992 as Public Limited Company
under the companies ordinance4 1984, and commenced banking operation from Nov. 01st 1992.
It is engaged in commercial banking and related service as defined in the banking companies
ordinance, 1962.
Following the privatization in July, 1997 Habib Credit and Exchange Bank, assumed the new
identity of Bank Alfalah on February 25, 1998 and with this a challenge was launched the
challenge to transform this bank into a highly professional most efficient and service oriented
institution.
Prioritizing its product portfolio in line with consumer needs and wants the bank is committed to
develop product that give more value to its customer be it is a simple bank account or complex
financial of a major project designing product. Portfolio in response to customers preferences
Bank¶s product like oyal Profit, oyal Patriot and oyal Custodial are prime examples of
quality and innovation providing timely banking opportunities to its customer.
Assessment of the needs and wants of its customer is an on going process at bank Alfalah which
help it to continually develop new product and services. Some of our new products ALFALAH
MILKIAT FINANCE, ALFAHAL KAOBA FINANCE, ALFALAH QUICK FINANCE.
To continuously offer courteous professional and advanced banking solution banks team has
recently been energized by going through training programs with a focus on information
technology with a team of talented services dedicated professional bankers. Bank Alfalah
Limited commits all its energies resources and time to cater to all banking and financial needs of
customers.
To make banking solutions accessible to make and more people. Bank Alfalah Limited has
embraced upon a rapid expansion program. Aiming to provide networking that makes its services
available to any of its customer¶s in all the major urban centre of Pakistan with a view to go
international with its key indicators of progress already soaring to new heights the bank is
committed to put all its energies resources and time to bring higher value and satisfaction of its
customers employees and share holder.
-+ &
Here we have applied this very useful technique to identify the strengths, weaknesses,
opportunities and threats of Bank Al-Falah.
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