EideCurious Jun2014

I S S U E N O .
W O R L D C U L T U R E
S O U T H E R N S T Y L E
E I D E M A G A Z I N E . C O M
BeHind THe SceneS oF
CHRISLEY
KNOWS BEST
IMPRESS
EVERYONE
22 LiFe HacKS To cURe
THe cURioSiTY
YOUNG
o F F S Tag e w i T H
SPRing 2014
THE GIANT
THE
CURIOUS CURIOUS
diSPLaY UnTiL JUne 1, 2014
THE
ISSUE
$ 6 . 9 9 U S
CURIOUS
ISSUE
THE SLOW FASHION MOVEMENT • INDUSTRIAL DESIGN • SOPHIA WEBSTER • AMSTERDAM • DARK CHOCOLATE • EDIBLE FLOWERS
noun, plural of ei·dos [ahy-dee]. The distinctive and
formal expression of the cognitive or intellectual character
of a culture or social group. It is the essence of each thing
and its primary substance.
Tova Gelfond
EDITOR-IN-CHIEF/ CREATIVE DIRECTOR
Craig Rosenberg
CFO
Avi Gelfond
ART DIRECTOR
Jaime Lin Weinstein

SENIOR EDITOR
Tian Justman
FASHION DIRECTOR
Ashley Brechtel, Bonnie Herring, Austin Holt,

Lauren Ladov and E.J. Ogle
CONTRIBUTING WRITERS
Colby Blount, Ming Han Chung, Julia Gartland, Jamie Hopper,

Jimmy Johnston and Nathan Stoan
CONTRIBUTING PHOTOGRAPHERS
Charlie Watts
STAFF PHOTOGRAPHER
Christina Montford, Alex Taylor and Gina Yu

EDITORIAL INTERNS
Lauren Foster and J.G. Ginsburg

DESIGN INTERNS
Daricka Walton
FASHION INTERN
SALES & MARKETING
Bill Giller
VP OF SALES
Victoria Knight Borges

MARKETING/PR ASSISTANT
© Enlightenmint Media Group, LLC 2014. All rights reserved. No part of this magazine may be used or reproduced without the written permission of the publisher Enlightenmint Media Group. The views expressed in
Eidé Magazine are those of the respective contributors and are not necessarily shared by the magazine or its staff. The registered office of Enlightenmint Media Group is at 1200 Foster Street NW, Suite 20, Atlanta, Ga
30318. All information contained in the magazine is for information only and is as far as we are aware, correct at the time of going to press. Enlightenmint Media cannot accept any responsibility for errors or inaccuracies
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Published six times a year by Enlightenmint Media Group, LLC

1200 Foster Street NW, Suite 20, Atlanta, Ga 30318
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6 50 mi a mi c i R c L e www. B e LLaB ag .co m
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jessica graves
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1 2 3 4 5
CONTRIBUTORS
1 E.J.
E.J. OGLE
Ogle is a freelance writer and DJ based in Atlanta,
4 Growing
JAIME TERLECKI
up near New York City, hair stylist Jaime Terlecki
writing primarily about music for Eidé Magazine. “I love has always been drawn toward hair and fashion. Through-
writing about music that I’m initially unfamiliar with — I out her seven years in the industry she has trained under
knew of Young the Giant but hadn’t sat with their records,” some of Atlanta’s and New York’s top stylists. She loved
he says of the group he interviewed for this issue. “I’ll binge working with the Chrisleys for this issue’s “Knowing the
on a band in preparation, which often turns me into a fan, Best of Chrisley.” “They are such a welcoming and fun
as it did with Young the Giant. It certainly helped that the couple to be around,” Terlecki says. (byoubeauty.com)
guys were so unassuming in person, which made talking to
them feel like hanging out with friends. The best writing is 5 NATHAN STOAN
Nathan Stoan is an award-winning, Atlanta-based fashion,
born from situations like this.”
beauty, lifestyle and music photographer and video director.
His work has been exhibited at Atlanta’s Fernbank Museum
2 Ashley
ASHLEY BRECHTEL
Brechtel is a freelance writer and photographer cur- and the Museum of Design Atlanta. The intention behind
rently living in Atlanta. She’s happiest when she’s on the his work is to generate imagery that resonates with the view-
move and living out of a suitcase. “For me, nothing is more er in order to create a space for the visionaries involved to
fulfilling than seeing or doing something completely new,” flourish in their chosen expertise. Heavily influenced by the
she explains. “If I can tell a story while I’m at it, then that’s work of Liz Von Hoene, he thrives in a collaborative environ-
even better.” That’s exactly what she did while visiting Am- ment, producing conceptual work from idea to completion.
sterdam, the city she writes about in this issue. “I’ve always “‘Chasing Gravity’ was a result of the work of multiple cre-
wanted to write about my life, so explaining why deciding atives at Eidé and The Spin Style Agency, placing me in my
to try marijuana was such a big deal for me offered the per- ideal element,” Stoan explains. (nathanstoan.com)
fect way to do that.” (aspiringgypsy.com)
3 Noor
NOORFACE
Farooq, aka Noorface, is a professional makeup artist
based in Atlanta with a versatile style of makeup from mild
I S S U E N O . 9
W O R L D C U L T U R E
S O U T H E R N S T Y L E
to wild. With a start at MAC Cosmetics, Farooq is now ON THE COVER

E I D E M A G A Z I N E . C O M
Photography by JIMMY JOHNSTON

working for herself as a freelance artist, teaching one-on- Styling by TIAN JUSTMAN BeHind THe SceneS oF
CHRISLEY
one classes and doing bridal and commercial work, as well Model: KAT GREEN KNOWS BEST
Makeup by NOORFACE
as creating looks for editorial photoshoots. “For this make- Hair Styling by JAIME TERLECKI IMPRESS
EVERYONE
up look, I was inspired by the minimalist vibrancy of the (more on page 34) 22 LiFe HacKS To cURe
THe cURioSiTY
’70s, so I chose pink flushed cheeks to be the focus feature

YOUNG
o F F S Tag e w i T H
SPRing 2014
of the face,” she explains of her work in the “Sun Daze” THE GIANT
editorial spread. “It was such an electric experience working THE
CURIOUS CURIOUS
diSPLaY UnTiL JUne 1, 2014
with the Eidé team because the vision is always executed THE
ISSUE
$ 6 . 9 9 U S
CURIOUS
ISSUE
with such passion!” (noorface.com) THE SLOW FASHION MOVEMENT • INDUSTRIAL DESIGN • SOPHIA WEBSTER • AMSTERDAM • DARK CHOCOLATE • EDIBLE FLOWERS
AIPRecipient
¨
SAIAH’S
INSPIRED BY WATERSHIP DOWN
16 17APR I L
M AY
SAIAH.ORG
TERMINUS2014.BROWNPAPERTICKETS.COM
our partners & sponsors photography by Chris Stanford

LETTER FROM THE
Curious Much?
Curiosity killed the cat. But that cat probably had a time we won’t be afraid to say what we are really
lot fun. We’re no different, nor better. There comes wondering. “Who is Satoshi Yakamoto?” “What is
a time when we just need to get it out of our sys- a capon?” “Can you make a good pair of stilettos
tems; we need to know. Ask that question — con- from a 3-D printer?” “Where is the second ‘Girl
front the bewilderment that chokes up from your with the Dragon Tattoo’ Movie?”
stomach and screams, “why in the world do we do Curiosity is imagination, simply put. For every-
this?” If you’re a fan of pop culture’s run-a-muck thing you wonder, you encourage. All the celebrat-
starlets and makeshift heroes you should be asking ed discoveries you have made over the course of a
yourself that a lot more … even if it is rhetorical. lifetime are owed largely in part to your curious
The power of a question mark is oh so much attributes that begged you to push further. But
more than a curved form with a singular and poi- perhaps the most poignant inquiry we can make
gnant dot below (or if you speak spanish, above, re- is about ourselves — why we do precisely the nut-
spectively). This grammatical nuisance articulates ty things that keep us in character. How we treat
all the finer things in life. our friends and our enemies are telling signs of our
I wonder when we stopped questioning things. wounds and victories, if we have the courage to dis-
When did the artist-philosopher genes of the Gold- cover our reasons. I never said that asking these
en Age wilt on the vine and leave us here just ac- questions is easy. But it’s a start.
cepting the status quo? Possibly it was around the And it doesn’t matter how complex or silly the
time we started watching cat videos on YouTube question might be (No, but seriously. They are al-
instead of reading foreign affairs columns in the most done with “The Hunger Games” trilogy and
newspaper. It seems that most people have traded there’s still no “Girl Who Played with Fire” … what
in curiosity for entertainment … probably because is going on?). What matters is that we simply ask.
the former takes more work. But we’re on the way Don’t you think?
to recovery with a steady diet of life hacking and a
rigorous regimen of app usage and Googling. Over
Tova Gelfond
22
14 57 30
60 76
106
92 88
TABLE
OF CONTENTS:
14 MUSSELS
With Meyer lemon, fennel and tomato jam broth.
22 THE “BAR” EXAM

What separates the details in artisan dark
chocolate bars?
30 TASTE BUDS
Flowers can be a part of the menu, not just the décor.
34 SUN DAZE
48 52 Swimwear at a poolside locale reminiscent of
the Hollywood Hills circa 1970.
48 THE GRAND DESIGN

A look at the role of industrial design.
52 THE ART OF THE AD

A “behind-the-scenes” look at three exceptional
advertising campaigns.
34
57 THE COAST IS CLEAR
Learn what to eat, where to stay and what to do
in North Carolina’s Outer Banks.
60 TAKING A TRIP
Amsterdam & getting past the stigma of
marijuana.
66 CHASING GRAVITY
An Escher-inspired exploration of fashion.
76 GROWING UP WITH YTG

Are Young The Giant’s fans ready to mature
with them?
82 WHAT IS BITCOIN?
Virtual currency is the future, so we break it
82 down, “Bitcoin for Dummies” style.
86 PRESERVING THE LANGUAGE OF

MACHINES
Inside the Museum of Endangered Sounds.
88 LIFE, LIBERTY & PURSUIT OF COOL

A different sort of American virtue has been
driving us all along.
92 CONCRETE DISTORTION
66
Illusion meets instinct on this men’s fashion
journey through the streets of NYC.
104 QUANTIFIED SELF MOVEMENT

Taking curiosity out of the equation.
106 UNCOMMON SENSE

22 life hacks and know-hows to cure the curiosity.
116 NOVEL BUSINESS

Local bookstores find a way to survive and thrive.
120 BEST OF KNOWING CHRISLEY

Millionaire real estate mogul, TV personality,
Southern style maven and family man.
126 SHOPPING ON A DIET

Slow fashion has emerged as the latest shopping trend.
130 FRAME UP
Feel free to skip wash day and leave your contacts
in the case.
138 SUGAR SOLES

Sophia Webster’s candy-colored footwear brings
pop art to your shoe obsession.
120 116 130
FOOD & BEVERAGE
MUSSELS WITH MEYER LEMON,

FENNEL AND TOMATO
JAM BROTH
Recipe and photography by JULIA GARTLAND
14 | EIDEMAGAZINE.COM
SPRING 2014 | 15
INGREDIENTS
2 tablespoons olive oil 1 1/4 cup white wine
3 tablespoons butter 3-4 tablespoons tomato jam
2 fennel bulbs, thinly sliced 1 Meyer lemon, juice and zest
3 small spring onions, minced 3 tablespoons marjoram leaves, de-stemmed
2 garlic cloves, minced 1 tablespoon tarragon, roughly chopped
1 large leek, thinly sliced Sea salt to taste
2 pounds mussels Freshly ground pepper to taste
SPRING 2014 | 17
DIRECTIONS
Rinse and clean mussels well. Soak in a large juice, zest and fresh herbs. Add sea salt and
mixing bowl of clean, cold water. Drain in a freshly ground pepper to taste, then bring
colander and rinse well with cold water, us- mixture to a boil.
ing a brush to remove all sand. Make sure to Add mussels and cover for 6-8 minutes,
remove any beards from the shells, and dis- or until all the mussels have opened. Shake
card any mussels that are open or not tightly the pot well once or twice during cooking to
closed. Set aside. make sure mussels are evenly dispersed. Sea-
In a large saucepan, heat olive oil and son with sea salt and freshly ground pepper,
butter over medium heat. Add garlic, onion, and top with extra fresh herbs.
fennel and leek — sauté until translucent Transfer mussels to shallow bowls, mak-
(about 5-7 minutes). Pour in white wine ing sure to include plenty of broth. Serve with
carefully, then stir in tomato jam, lemon crusty bread and/or french fries — enjoy!
SPRING 2014 | 19
FOOD & BEVERAGE
the
“BAR”
EXAM Story by ALEX TAYLOR & GINA YU
Photography by CHARLIE WATTS
Close the door. Turn off the computer, any ghastly machine that
beeps. Send everyone home. Cork that bottle of wine. It’s been a long
week, and all you want, no, all you need is a bar of chocolate.
Chocolate has its own ceremony: undress- Eidé’s staff decided to set up a challenge
ing the confection of its thin, delicate foil; of our own. We put our tastebuds to the test
grazing your fingertips over the smoothness to see if select chocolate bars live up to their
of its exterior; satisfying the desire for either artisanal hype. We proved tough critics, but
something creamy or crunchy. 19 chocolate bars later, we’re unsure if we are
One of the most beautiful things about any the wiser.
chocolate isn’t the intimately designed wrap-
per, sensual glossy sheen or the intensely sat- When tasting the chocolate, direct your
isfying snapping sound when breaking into senses to certain qualities. When breaking
a bar. No, it’s the fact that no one can tell the chocolate, look for a smooth consistent
you what you should like. But when sifting color, not white chalky lines at the top or
through the booming universe of couture edges. Take the time to take in the scent
chocolates, it’s hard to see past the fluffy de- of the chocolate. Does it have fruity notes?
scriptions and hefty price points that make Roasted ones?
you feel like the more expensive and the Notice the texture. Does the chocolate
shinier, the better. feel waxy? Or is it smooth, maybe creamy?
With a plethora of cocoa confectioner- Do the flakes of sea salt or the ground coffee
ies touting taste bud bliss, we’d be remiss chunks add to the bar’s success?
to declare one chocolate bar better than Trying multiple chocolates in a row can
the rest. What really separates the artisan overwhelm your palate, making subtle nu-
U.S. chocolate bar with 62 percent cocoa ances in each bar go unnoticed. As a palate
content from the 77 percent bar with Ven- cleanser, drink room-temperature water, or eat
ezuelan-cultivated cacao? a room-temperature apple (bread works too!).
SPRING 2014 | 23
OLIVE & SINCLAIR SOUTHERN ARTISAN CHOCOLATE
Using slow-roasted and stone-ground chocolate in small batches, this Nashville chocolate
company focuses on rich, full-bodied flavors and inventive add-ins.
$6-$8
SEA SALT
“Speckled with flaked sea salt, this chocolate begins with its clean salinity, lending itself
to the occasional satisfying crunch and burst of flavor, awakening the tongue to a citrusy,
deep, dark chocolate finish.” - Olive & Sinclair Chocolate Co.
Eidé Staff: Instead of an expected earthiness, we tasted a raisin-like, citrus flavor. The
coarse grain salt was more powerful than anticipated.
DOUBLE CHOCOLATE NIBS

“Studded with freshly roasted Ghana cacao nibs, our 67% cacao is transformed into a
double chocolate treat sure to please and intrigue as you experience the nuance of the
before and after of pure roasted cacao. The textural interplay of creamy chocolate and
crunchy fruity cocoa nibs presents a more interesting take on great chocolate.” - Olive &
Sinclair Chocolate Co.
ES: More than being bitter, the chalkiness of the bar was prominent — almost like the
texture of cocoa mix. But the crunch of the cocoa nibs added a fantastic texture.
SALT & PEPPER

“Classically seasoned, kosher salt and fresh cracked black pepper lend a toothsome mouth-
feel and intriguing, familiar complexity to our 67% chocolate, adding a burst of fruit juice
and a slight Southern heat to each snackable bite.” - Olive & Sinclair Chocolate Co.
ES: The salt and pepper seemed to emphasize the sweetness of the chocolate. Savory, com-
plex and balanced enough for another bite, this was an office favorite.
COFFEE
“The fudgy backbone of our 67% single-origin Ghana chocolate mixes and matches per-
fectly with the flavors of Bongo Java Roasting Co.’s. This bar gets you going with the
bright and fruity flavors of the freshly-roasted ‘Barista Boy’ from Bongo Java Roasting
Co., coming together with the slightly nutty dark Ghanaian chocolate.” - Olive & Sinclair
Chocolate Co.
ES: The chunks of espresso beans added a great texture to the chocolate. Deeply bitter, subtly
sweet and earthy.
MEXICAN STYLE CINN-CHILI

“Explosive with floral spices, this bar introduces a granular melt and a steady progression
from bright organic Ceylon cinnamon to deep, salt-driven chocolate with a subtle smoky
warmth.” - Olive & Sinclair Chocolate Co.
ES: It almost tasted like red hot bits covered in chocolate. With a gritty, cinnamon texture,
the heat of the chili grows as you chew. Complex and exciting. Our Editor-in-Chief ’s favorite!
SPRING 2014 | 25
CHOCOLAT BONNAT
With only the finest cocoas, pure cocoa butter and high-quality ingredients, the
French chocolatiers from this family company, started in 1884, offer up some of the
finest single-origin chocolate bars. Beans are sorted in a winnower, then are crushed,
mixed and “conched” (a grinding process) to give bars a smooth and velvety finish.
$10.95-$19.95
MADAGASCAR (75%)
“A blond and sweet cocoa from the Indian Ocean region — fruity, well balanced.”
- Chocolat Bonnat
ES: The bitterness was very strong, with sharp tannins and raisin notes.
PUERTO CABELLO “VÉNÉZUELA” (75%)

“Remarkable for its delicacy and tonic fragrance, this Venezuelan chocolate lingers on the
palate.” - Chocolat Bonnat
ES: With a smooth texture, the bar offered little flavor, but a strong bitterness.
CHUAO “VÉNÉZUELA” (75%)

“Originating in Venezuela, the indisputable king country of cocoas, this chocolate offers a
powerful and warm cocoa taste.” - Chocolat Bonnat
ES: Sweet and less bitter, the chocolate was creamy and subtle.
TRINITÉ (75%)
“As vivid, spirited and sunny as the Caribbean island where it originates. Its fragrance
increases on the palate. A ‘must’ in major cocoa.” - Chocolat Bonnat
ES: Tart sweetness and hard sharpness, the bar began subtly and finished with citrus notes.
ÉQUATEUR (75%)
“With cocoa from South America, this chocolate is the color of the sun, with a subtle and
delicate fragrance and an aftertaste of flowers and honey.” - Chocolat Bonnat
ES: With a harder snap, the chocolate was smooth and slightly waxy with subtle hints of
raisin. Our Art Director’s favorite!
VOSGES HAUT-CHOCOLAT
With inventive spices, roots, herbs, flowers and liquors sourced from all over the
world, Le Cordon Bleu Chef Chocolatier Katrina Markoff makes chocolate that
brings an appreciation for diverse cultures.
$7.50
MO’S DARK BAR (62% WITH BACON & SALT)

“Sulfite-free hickory smoked bacon is baked in small batches before we hand chop it into
fine nibbles. Alderwood smoked salt exudes a campfire aroma and perfectly offsets the
sweetness of the chocolate.” - Vosges Haut-Chocolat
ES: Very salty with bits of bacon, the flavors seemed to be unbalanced and slightly
overwhelming for this crew.
POMEGRANATE, GOJI BERRIES

& PINK HIMALAYAN SALT
“Pomegranates and goji berries add a welcomed texture and floral, fruity flavors that en-
hance similar notes in the dark chocolate.” - Vosges Haut-Chocolat
ES: Smooth and well-balanced, the added berries leveled out the bitterness of the chocolate.
The clear Eidé Staff overall favorite!
SPRING 2014 | 27
ASKINOSIE CHOCOLATE
Paying their farmers above the Fair Trade market price, the Missouri-based company crafts
exceptional chocolates with an environmental and social impact in mind.
$8-$9
PHILIPPINES (77% DARK)

“Earthy with notes of brown sugar, vanilla and a clean, caramel finish. Silky and full-bodied.”
- Askinosie Chocolate
ES: Bitter and pungent at the end, it was earthy and slightly fruity.
TANZANIA (72% DARK)

“Notes of strawberry, blueberry, and graham meet with a creamy, velvety smooth texture.” -
Askinosie Chocolate
ES: With noticeable notes of blueberry, the chocolate was earthy and smooth.
HONDURAS (70% DARK)

“Intriguing bursts of citrus, molasses, sharp stonefruit, and woodiness. Slightly tannic with
vibrant pops of flavor and a drying finish.” - Askinosie Chocolate
ES: Intensely acidic, the bar had a strong, woody, charred flavor.
PHILIPPINES (62% DARK MILK CHOCOLATE + SALT)

“Caramel sweetness, vanilla, subtle salt character, with a soft thrill from the goat’s milk.
Ultra silky, full.” - Askinosie Chocolate
ES: Sweeter and creamier than the rest by this brand, the subtle saltiness kicks in at the end.
HEMP SEED CHOCOLATE

“We handcraft this single-origin 72% dark chocolate with cocoa beans we source directly
from farmers in Tenende, Tanzania plus 28% organic cane sugar, then generously sprinkle
the back of the bar with heaps of toasted hemp seeds.” - Askinosie Chocolate
ES: Nutty and slightly salty, the crunch and creaminess played well together.
Our Senior Editor’s favorite!
COFFEE CHOCOLATE
“Complex, full-bodied, bright citrus like acidity, notes of red fruit meet with a remarkably
smooth and creamy texture.” - Askinosie Chocolate
ES: The chocolate had the flavors of chocolate-covered espresso beans in bar form. Smooth and
creamy without any actual chunks of coffee bean.
bigstudio a t l a n t a
www.bigstudiorental.com | 887 west marietta street nw, studio e, atlanta ga 30318 | 404.874.6111
FOOD & BEVERAGE
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T a S T e B U d S
F L OW E R S C A N B E A PA R T O F T H E M E N U ,
NOT JUST THE DÉCOR.
In huddles, they line the streets with subtle yellows and
energetic violets. In hands, they transform into emblems
of friendship, sorrow, romance or empathy.
O
n linen tablecloths or ical reports show that the Ro-
sun-bleached wooden ta- man, Chinese, Middle Eastern
bles, they welcome those and Indian cultures used them,
in search of nourishment, con- even Queen Victoria herself.
versation and community. But As dainty as the flowers
on the plate, flowers are a rarity. may appear, they should be
As an edible, we simply know approached with caution …
the faint memory of sucking on meaning don’t go to the nearest
syrupy honeysuckles at age 6 or street corner and start stuffing
sticking a plant in your mouth your face. Mandy O’Shea at
with a goat-like tendency to as- Three Porch Farm in Athens,
sume everything and anything Ga. says that while many of
can be eaten. these flowers can be found at a
But maybe we were on to florist, they tend to be heavily
something. sprayed with chemicals. “Edible
For hundreds of years, edible flowers should only be eaten if
flowers have been used to flavor wild harvested or grown organi-
and garnish plates. Early histor- cally,” she explains.
SPRING 2014 | 31
EDIBLE FLOWERS
Bee Balm: Sweet Bergamot-like, minty.
Calendula: Peppery, “poor man’s saffron.”
Carnation (petals only): Spicy, peppery, clove-like.
Chamomile: Faint apple-like.
Chrysanthemum: Tangy, faintly peppery to mildly cauliflower-like.
Dandelion (flowers): Sweet, like honey. Fried in butter, like mushrooms.
Daylily (petals only): Sweet, crunchy, faintly like chestnuts.
Gardenia: Light, sweet.
Hibiscus: Acidic, sour.
Lavender: Sweet, spicy.
Lilac: Lemony, pungent.
Marigold (petals only): Citrusy.
Mustard (flowers): Broccoli rabe-like.
Pansy: Mildly sweet to tart.
Quince: Citrusy.
Rose (petals only): Sweet, aromatic.
Violet: Sweet, nectar-like.

WAYS TO USE EDIBLE FLOWERS
Crystallize petals: Gather flowers with larger petals and lightly paint the petals with an egg-
wash (dehydrated egg whites that have been pasteurized work best for consumption). Then
dust the petals with super-fine granulated sugar and dry. Store in an airtight container in a
cool, dark place for preservation.
Make flower syrup to use in baking, cocktails, coffee, drizzle over pancakes, ice cream, every-
thing: One cup water, three cups sugar, three cups flower of choice. Dissolve sugar in water
over medium heat, then throw in the flowers and simmer for 10 minutes.
Throw peppery flowers into eggs or rice to infuse vibrant colors and add flavor.
Throw in oil-and-vinegar-based homemade salad dressings for extra sweetness or pepperiness.
Make flower vodka: Two cups vodka, half-cup flower petals. Combine and let sit for 48 hours,
then strain.
Freeze in ice cubes for cocktails, lemonades or sparkling water.
Dry petals and steep in teas, sauces and syrups for a more concentrated taste.
Simply use to garnish cakes, desserts, beverages. Get creative!
SOME THINGS TO KEEP IN MIND
Use flowers that are grown without pesticides.
For the best flavor and aroma, eat flowers at their peak. Avoid wilted, faded flowers and unopened
blossoms (they tend to have a bitter or unappealing flavor).
Slowly introduce new flowers into your diet, carefully watching for any allergic reactions.
Proper identification is key! Some flowers are poisonous, while others have only certain edible parts.
SPRING 2014 | 33
S
SUN
DAZE
Styling by TIAN JUSTMAN
Models: KAT GREEN and JESSICA ORTIZ for Factor Atlanta, SA-
MARIA REGALADO
Hair Styling by JAIME TERLECKI for b. You Blowdry and Beauty Bar
Makeup by NOORFACE
Photography Assistant: AUSTIN HOLT
Production Assistance by AVI GELFOND, TOVA GELFOND and
JAIME LIN WEINSTEIN
Stylist Assistants: ALEX TAYLOR and DARICKA WALTON
Shot on location at a private residence.

Swimsuit, $75, KAMALI KUL-
TURE, at shoplesnouvelles.com.
Swimsuit, $297, WE ARE HAND-
SOME, at shoplesnouvelles.
com. Top, $75, BLACK, at Bridge
Boutique. Bikini, Stylist’s Own.
SPRING 2014 | 35
Dress, $96, SAVANNAH RAE, at
Bridge Boutique. Belt, CHRIS-
TOPHER ROSS, Private Collec-
tion. Platforms, $850, GUCCI, at
Nordstrom. Earrings, $95, VINTAGE,
Ring, $118, F is for FRANK, both at
Bridge Boutique. Chevron Bustier,
$108, HARLYN, Pants, $158, LOVE
ZOOEY, Cuff, $142, VINTAGE, all
at Bridge Boutique. Sunglasses, $85,
TUMBLEWEEDS HANDCRAFT,
at eidemagazine.com.
Dress, $78, ORIGAMI
BY VIVIEN, at Bridge
Boutique. Swimsuit,
$253, RACHEL
COMEY, at shoplesnou-
velles.com. Sunglasses,
$100, WILDSOUL, at
eidemagazine.com.
SPRING 2014 | 37
Chevron Top, $76, HARLYN, at
Bridge Boutique. Swimsuit, $220,
MARA HOFFMAN, at shople-
snouvelles.com. Earrings, $40,
VANESSA MONEY, Platforms,
$164, DOLCE VITA, both at
Bridge Boutique.
SPRING 2014 | 39
Bikini, $200, MARA HOFFMAN,
at shoplesnouvelles.com. Shoes, $45,
OKA-B, at Flatz. Sunglasses, $100,
WILD SOUL, at eidemagazine.com.
Swimsuit, $130, SIN ON THE
BEACH, at eidemagazine.com.
Pants, $245, NIEVES LAVI, at
Bridge Boutique.
Top and Bikini, Stylist’s Own.
Swimsuit, $297, WE ARE HANDSOME,
at shoplesnouvelles.com. Sunglasses, $100,
WILD SOUL, at eidemagazine.com.
SPRING 2014 | 45
Swimsuit, $253, RACHEL COMEY,
at shoplesnouvelles.com.
Dress, $150, ONE OAKS, at eidemagazine.com. Belt,
CHRISTOPHER ROSS, Private Collection. Shoes, $70,
MELISSA, at Flatz. Dress, $98, CHAMPAGNE & STRAW-
BERRY, at Bridge Boutique. Swimsuit, $74, KAMALI KUL-
TURE, at shoplesnouvelles.com. Cuff, $112, VINTAGE, at
Bridge Boutique. Shoes, $145, MELISSA, at Flatz.
SPRING 2014 | 47
DESIGN
Post-its: one of 36 genius items in the

spotlight at “Hidden Heroes: The Genius
of Everyday Things” now at MODA.
a L o o K aT T H e R o L e i n d U S T R i a L d e S i g n P L aY S
i n o U R e V e R Y d aY L i V e S
Story by AUSTIN HOLT
If you want to figure out industrial design,
think about a chair.
You love chairs. You’re probably sitting in one right hand, the bottle of Scotch in your desk drawer and
now, chair lover. In fact … you’re a chair aficionado. the street sign on the corner — everything. When
You have a whole bunch of chairs. Some of them are was the last time you were completely outside of
on your back porch, some of them are in your living the realm of consumer design? If you really think
room, there are a few of them in your car. You have, about it, and say “Never,” then that’s probably a
like, all the chairs. But, you’re not alone. So do all of good thing, because being naked in the middle of
your friends and your whole family. The movie theater the woods is almost never going to end well (unless
— now they have a lot of chairs. Uncle Bernie owns an you bring a friend. Heyo!).
Italian restaurant in upstate New York, and he has hun-
dreds of chairs. Don’t feel so special anymore, do you?
Apparently, there are lots of people who are into chairs
way more than you.
Chairs tap into a shared need that all humans pos-
sess. Across all cultures, and for the entirety of human
history, people have thought that standing all the time
sucks. So as soon as our nomadic ancestors started tak-
ing the idea of civilization seriously, they settled down The impact of design for a consumer sensibility,
and started to invent new ways to sit. The first chairs then, is an unavoidable fixture in conventional soci-
came into being 10,000 years ago. ety, and we’ve finally started to take notice. Product
As a product, the chair is one of humankind’s designers, after all, are the people who have created
proudest, most successful achievements. It’s so simple, the KitchenAid stand-up mixer, and three-ply toilet
but so useful. It can be a block of wood, or it can have paper, and everything that makes our lives better. But
four legs; it can have wheels; it can cost $17,000 or 17 who are they?
cents. And even after thousands of years of honing and There was a great movie that explored this idea.
perfecting the basic design, there are always new chairs Objectified was the second in a trio of design-themed
(seriously everywhere) that look like no chairs have ever documentaries by filmmaker Gary Hustwit. The film
looked before. explored the roles objects play in our everyday lives
But each chair, like every other chair you saw while through the lens of the people who create them. Out-
chair shopping, has been designed with a specific side the realms of fashion and performance, the artists
purpose in mind, both aesthetically and functionally. who make the products of tomorrow receive relatively
Someone, somewhere, decided why all those chairs little fanfare — a dialogue on them hardly exists in a
should be shaped, just that way. world dominated by popular creativity. We all know
And it’s not just chairs: your home, your garbage Kanye West and Tory Burch, but has anyone ever heard
can, the shirts you wear to the gym, the pen in your of Jonathan Ive?*
SPRING 2014 | 49
Legos reach impressive heights at
MODA’s new exhibit featuring
industrial design.
I
t might have something to do with the amount 3-D printers plateau as novelties, only to be retired to
of artistic merit we assign to our everyday posses- the attic along with old Blu-ray players? Or will they
sions. Is the iPhone art? It’s good looking, func- become functional parts of our lives — devices as com-
tional and does a million things. But it’s a consumer mon as microwaves in our homes? It’s tempting to be-
good; something you use. It’s a pretty tool. For most lieve that the ability to personally design and manufac-
of us, our appreciation for a product ends with how ture a sweet new phone case would be more than just
well it does what it was built to do. We don’t typically a kickass party trick. In the same way we latched onto
think about our belongings as art. That’s a job for an the revolutionary thought of being the content provid-
industrial designer. ers during the social media age, we may also wish to be
Currently, the Museum of Design Atlanta is host- the designers and manufacturers of tangible products.
ing an exhibition called “Hidden Heroes: The Genius I mean, how future-y would that be?
of Everyday Things.” The traveling exhibit explores a But like all cool, futuristic things, there are prob-
few dozen common objects, and peels away the layers lems. One of the first products to roll off the assembly
to explain why paper clips and pencils are designed like line during the Industrial Revolution was the gun. In
they are and how post-it notes got their glue. For the a world already embroiled in a dialogue over gun vio-
cynics who may balk at the idea of spending two hours lence, how much do we need a product that allows an
staring at items they probably have in their desks, it’s individual to download a piece of software online and
relatively easy to nerd-out over this stuff. It ends up effectively print all the parts for a firearm? As with all
lending an appreciation of what design actually means new technologies of any power, certain ethical dilem-
to us as consumers and how that role is constantly mas arise, and we are forced to adapt as we tread the
changing with advances in personal technology. fine line between self-expression and legality.
One of the centerpieces of the exhibit is a trio of We’ve come a long way since the Industrial Revo-
3-D printers, which are capable of churning out small lution. Prior to the inception of mass production two
trinkets for visitors. A customized bracelet, or a small centuries ago, all fabricated objects were crafted care-
statuette in a brightly colored plastic. In the capacity fully by hand, by skilled craftsmen with lifetimes of
of this exhibit, it’s a novelty that asks you to consider training and experience. The blacksmith and the shirt
AS WITH ALL NEW TECHNOLOGIES OF ANY POWER,

CERTAIN ETHICAL DILEMMAS ARISE, AND WE ARE FORCED
TO ADAPT AS WE TREAD THE FINE LINE BETWEEN SELF-
EXPRESSION AND LEGALITY.
the implications. Already, prosthetic devices have been maker, designers themselves, evolved into teams of
created with 3-D printing. Medical researchers are men and women who have dedicated their talents to
printing functional organs in labs using stem cells and the role of commercial near-futurists who polymath
science. The technology is even adaptable on a large R. Buckminster Fuller referred to as “a synthesis of
scale — building-sized units that are capable of print- artist, inventor, mechanic, objective economist and
ing a whole house, layer by layer. Individuals with ad- evolutionary strategist.” The power to create is going
vanced 3-D printers 20 years from now may simply be high-tech in a whole new way. How many of these
able to purchase something online and have it printed roles the consumer wants to take on, is up to them.
out within minutes. In the meantime, here’s to the industrial designers,
It begs the question: as the price drops and the the unsung geniuses who build our world, one tiny
technology is perfected, will commercially available bit at a time.
* He’s that British guy from the Apple commercials who would always talk so Britishly about Apple’s newest product, back when Apple made
new products. He’s also the VP of Design for the company, and is the reason Apple products look amazing, even when they just roll out of
bed in the morning.
SPRING 2014 | 51
DESIGN
THE ART OF THE AD Story by JAIME LIN WEINSTEIN
A “behind-the-scenes”
look at three exceptional
advertising campaigns.
We’re living in an age of information

that’s resulted in fragmented attention
spans. Thus, it has become even more
difficult to grab consumers and make an
impression — one to not only be merely
remembered or recalled, but to also be
considered, contemplated, debated and
shared. After all, ads these days aren’t
just competing with other brands,
they’re competing with whatever
meme struck a chord with the pub-
lic that week; the latest social media
share gone viral.
But a great advertising campaign
can be revolutionary. Because when creativity
and strategy combine, they can yield dramatic
results: outcomes worth millions, even billions of
dollars, in fact. But, moreover, results that can il-
licit thought and conversation in a world rife with,
well, thought and conversation.
Shops Around Lenox Creative Director Jess
Graves poses for an impromptu behind-the-
scenes shot with photographer Erik Tanner.
c o m Pa n Y: S H o P S a R o U n d L e n oX
c a m Pa i g n : Fac e S o F L e n oX
agencY: inTeRnaL
Built in 1979, Shops Around Lenox was basically an Atlanta strip mall until a recent $20 million
redevelopment transformed the retail center into an upscale, open-air, boutique and dining district.
With national brands from Crate & Bar- Time Magazine cover of Pakistani politi- people here, but present it in a consistent
rel, Lululemon and Paper Source to Indi- cian Imran Khan) brought the vision to way,” Graves says. “And that’s why we’re
an fusion restaurant Bhojanic and apparel life. A former documentarian and photo- doing the black-and-white portraits and
store Swank, the new challenge was to take journalist, Tanner says he “likes the idea of putting it across in a way that makes sense
some 20 different brands and market them representing subjects as they are, and not and creates a vibe and feeling around this
together as one. Luckily, Shops Around trying to make them something they’re place, but still lets the businesses and the
Lenox Creative Director Jess Graves had not.” Which is exactly what Graves was personalities shine through.”
a solution. Inspired by “the online world going for. Minimalism was another core con-
and the way blogging and social media has Featuring black-and-white photo- cept. “I feel like the mistake that so many
created a transparency in business that con- graphs of each shop persona from the ads make is trying to answer all the ques-
sumers have come to expect,” Graves con- made to measure specialist at Suit Supply tions at once, and really I’d rather create
ceived of the “Faces of Lenox” campaign. to the chef from boutique restaurant Seven and evoke questions,” Graves says. And
“I thought it would be really interesting to Lamps (and even the charismatic Graves in the age of the Internet, the answers
sort of brand the people behind the stores herself ), the images display these indi- to any questions evoked can simply
and these businesses, rather than just pick viduals in their own element — whether be sought online. “And then (the con-
out a logo and a pantone color and call it a that means dressed to the nines in a suit of sumer’s) spent more time doing it, too,
brand,” she explains. their own creation or wielding the knife and spent more time thinking about
Photographer Erik Tanner, known for they use to craft food each day. “We want- our brand rather than just flipping past
his strong portrait work (like the 2012 ed to put across the eclecticism of all the something in a magazine.” Touché.
SPRING 2014 | 53
c o m Pa n Y: P R e m i e R ag e n c Y
c a m Pa i g n : g R a B a S e aT
agencY: inTeRnaL
Premier Agency, an Atlanta-based PR and creative firm, is used to crafting campaigns for other compa-
nies such as Popeyes, Porsche and ESPN. Now they take on the hardest client of all: themselves.
Already well equipped in the entertain- las, President of Premier adds. goal you are trying to achieve, its worth-
ment and lifestyle space, Premier was So they approached the campaign less.” Good thing the new campaign is
looking to garner even more business in as they would one for any customer — rich in verbiage that’s both captivating
the hospitality industry. However, doing the old-fashioned way. It was traditional and succinct, and certainly not lacking
a campaign for themselves proved to have brainstorming (though upgraded with in personality: “We look to create that
its own set of challenges. a modern-style erasable paint wall) that perfect dish (or in this case, strategy) to
“It’s 10 times harder creating a campaign led Premier to their “Grab a Seat” cam- craft a plan and stick to it like white on
for yourself,” explains Premier CEO Justin paign. Tailored in language that speaks rice (or brown rice, if that’s your thing),”
Epstein. “Nothing is ever going to be good to a restaurateur, the campaign and its the site reads.
enough because you know what’s possible. components mimic the dining experi- A great name also lends to an effective
You don’t want to settle.” But Premier is ence, from the website (complete with campaign according to Premier. And it’s
no stranger to internal branding. “Lots of a “Menu” of services) to the advertising about what’s available — and easily Goo-
agencies lose sight of who they are as a busi- materials (printed coasters). While looks gle searchable — as much as it is what
ness and their own brand identity,” Epstein are important (“Simplicity is key,” Ep- conceptually sounds good and what falls
says. “We try and focus on ourselves once stein says), equal significance lies in the in line with the brand. “The name really
a month so as not to.” “We try to treat Pre- messaging. “Something could look awe- shapes everything,” Epstein says.
mier as one of our clients.” Mandy Nicho- some, but if there’s not a key message or Could be the perfect recipe for success.
OUR DIVING IS AS DIVERSE
AS OUR MARINE LIFE.
Here, in the U.S. Virgin Islands, you can experience a reef, wreck,
pier, shore, and wall dive all in one vacation. And with over 70 dive
sites and more than 500 marine species, each day of diving is unique
and memorable. Come experience the incredible diversity of our
diving for yourself. In one of the most beautiful places on Earth.
You, unscripted.
Dive deeper at visitUSVI.com.
/visitusvi /usvitourism
©2013 U.S. Virgin Islands Department of Tourism
c o m Pa n Y : U n i T e d S TaT e S V i R g i n i S L a n d S d e Pa R T m e n T o F T o U R i S m
c a m Pa i g n : Yo U , U n S c R i P T e d
a g e n c Y : J w T aT L a n Ta a n d m i n d S H a R e aT L a n Ta
Tropical climate, clear-blue water, sandy beaches — the Caribbean’s exceptional geography
and climate have made it an attractive destination for shore-seeking vacationers.
But with thousands of islands that broadly provide. “Anyone in the Caribbean can of- “it tells the story of the USVI as a vaca-
compose the region, how can one group of fer blue waters and white sands, but what tion destination that is not packaged or
islands stand out among the rest? That was makes USVI truly unique is the diversi- ‘scripted.’” Benjamin explains. “Travelers
exactly the question the United States Virgin ty of St. Thomas, St. Croix and St. John, can ‘script’ their own interpretation of ex-
Islands (USVI) asked itself when approach- and their ability to deliver a personalized ploration, adventure, romance and more
ing its latest advertising campaign. “In a sea experience,” remarks Sebastian Benjamin, in the U.S. Virgin Islands.”
of perceived sameness in the Caribbean we JWT Atlanta Group Account Director. The idea of “unscripted” also ties in
must distinguish ourselves,” says Chantal “This, above all else, has to come through to the notion that consumers can escape
Figueroa, Deputy Commissioner of the in our communications.” from their daily lives at the islands, “and
USVI Department of Tourism. It was that individuality and each is- become someone totally different based on
So they brought on JWT Atlanta, land’s distinctive offerings that inspired the experience they choose” — a corporate
a fully integrated advertising agency, in them to create the “You, Unscripted” workaholic can transform into a hopeless
partnership with Mindshare Atlanta, a campaign. With images featuring scenery romantic on a honeymoon, relaxing aboard
global media and marketing services com- special to each particular island (like div- a day sail charter yacht in St. Thomas, or a
pany, to craft a national campaign that ing in St. Croix, the only destination in modern-day Indiana Jones on a solo adven-
highlights not only the beauty, but also the Caribbean where you can dive a wall, ture exploring the ruins and ancient petro-
the variety of experiences the islands can wreck, pier and reef all in a single day), glyph rock carvings in St. John.
SPRING 2014 | 55
The Graivier Center
P L a S T i c S U R g e R Y & m e d S Pa
Where innovation
meets artistry.
THE EYES OF AN ARTIST.

THE MIND OF AN INNOVATOR.
THE HANDS OF A WORLD CLASS SURGEON.
Dr. Miles Graivier is a highly skilled surgeon, industry inno-

vator, teacher and humanitarian. He successfully combines the
science of medicine with the artistic opportunities of plastic sur-
gery. He has been in private practice in Atlanta for over 20 years.
While his business has grown and become a renowned plastic
surgery facility, The Graivier Center maintains an intimate set-
ting. Dr. Graivier and his select team of nursing and administra-
tive professionals strive to uniquely enhance the natural beauty
of each patient – boosting confidence and elevating self-image.
TRAVEL
THE
COAST
is
CLEAR WHAT TO EAT, WHERE TO STAY AND
WHAT TO DO IN NORTH CAROLINA’S
SOUTHERN OUTER BANKS
Photography by AVI GELFOND
Lining the outer banks of North Carolina, flanking the sides of the
coarsely ground sand, is a strip of water so crisp, they call it crystal.
Not just scenic landscape or purity of resource, but also in spirit.
This stretch of land known for 56 miles of protected beaches which
preserves the land and water has aptly earned the name, the Crystal
Coast. But it’s the scattered clusters of local eateries, bars and pubs
with the briny taste in the air and adventure-quenching activities that
give this travel moment a picture book ending.
SPRING 2014 | 57
EAT
With world-famous fishing, it should come as no surprise
that the signature cuisine of the region is seafood.
Want to know where the locals go to eat? Go for a “Hun-
gry Town Bike Tour” where you can see the city and stop in
some local favorites for a quick bite, like Clawson’s Restau-
rant and Pub. A Crystal Coast staple since 1905, the home-
cooked menu offers everything from spicy shrimp and grits,
and Caribbean jerk tuna, to a surf and turf burger, and their
famous mud pie (plus a great beer selection).
STAY
There are more than 10,000 rooms avail-
able on the Crystal Coast amidst hotels,
motels, historic bed-and-breakfasts, and
beachfront cottages and condos (plus the
actual beach — you can set up camp on
the islands off the Coast’s seashore, ac-
cessible by private boat or ferry).
Casa Bianco (pictured here), is a sin-
gle-family oceanfront cottage featuring
all the amenities you could possibly ask
for, including a pool, hot tub, covered
deck, wet bar, surround sound, covered
top deck and, of course, spectacular
ocean and sound views.
DO
Whether on water (boating, fishing, diving, kayaking) or
land (hiking, shopping, touring, tanning) there are numer-
ous ways to spend your days.
History enthusiasts can visit Ft. Macon, home to a Civil
War fort, or Beaufort Old Burying Ground, the oldest of
the town’s cemeteries, established in the early 1700s. You
can also climb the 163-foot high Cape Lookout Lighthouse
(the only one in the U.S. bearing a checkered daymark to
show direction), or ferry over to the nine-mile-long island
of Shackleford Banks to see the wild horses that inhabit
the island (which is also home to one of the best shelling
beaches where you can find conchs, whelks, sand dollars,
Scotch bonnets, olive shells and more).
TRAVEL
T a K i n g a
Trip a m S T e R d a m
T H e S T i g m a
&
o F
g e T T i n g P a S T
m a R i J U a n a
Story and photography by

ASHLEY BRECHTEL
People asked why I was going to Amsterdam, and I’d jokingly tell them
that it was for the hookers and weed.
But the real reason? Art. At age 30 I was a poor example of my country, so I began when my mother, a 16-year-old whose
well-seasoned world traveler, and Amster- preparing myself. I googled “smoking wardrobe consisted of cut-off shorts,
dam had been on my bucket list for long pot for beginners” and asked all of my bandanas and Led Zeppelin concert tees,
enough. It was time to pay a visit to the friends for their advice. (It was official, I went into labor with me in New Orleans,
city that held the largest collection of Van had turned smoking weed into the lam- La. on Oct. 28, 1983. Once admitted to
Gogh paintings in the world. est thing ever.) a birthing room at Charity Hospital she
If I was being honest with myself, Why a liberal-minded writer promptly went into the bathroom show-
though, that wasn’t the only thing that would still be a pot neophyte at the er and smoked a joint. She knew it’d be
lured me to Amsterdam. I knew I’d final- age of 30? History. her last one for a few days so she took her
ly get to try marijuana while I was there, Most stories of pot begin behind a time, slowly enjoying each puff. The first
but was also aware that Americans have high school football stadium, or in the time I heard this story I turned to her
a bad reputation for overindulging in the basement of a friend’s house that smells of with wide, accusing eyes. “What?” she
cannabis capital. I didn’t want to be a mildew and soft drinks. This story begins rebuffed, “I was stressed.”
SPRING 2014 | 61
i HaVe memoRieS oF SiTTing on mY dad’S LaP aS a YoUng giRL wHiLe He PaSSed THe
commUnaL BUd on To THe neXT PeRSon,
F
leetwood Mac playing in the my mom would hang up the telephone be both a good parent and a drug addict.
background. Roach clips — met- and say, “Shit, your maw-maws coming She kicked the habit over 20 years ago as
al, scissor-like instruments used over,” I’d promptly jump up and collect testament to the desire to watch her kids
to hold joints so they don’t burn your all the marijuana buds from the ashtrays grow up.
lips and fingers once the papers singe to hide. The grown-ups were amused; I While that decision changed the
down — were a common sight in our was their little human roach clip. course of our lives, it didn’t exorcise all
home. I thought they were beautiful Weed wasn’t the only recreational drugs from it. My dad became sneakier
accessories with their attached feathers drug I saw growing up. I’d watch my par- about his use with drug-induced, lack-
and beads. I’d clip them in my hair and ents do cocaine and slip into a senseless luster hiding places. I’d find pain pills
traipse around our tiny house. state for long periods of time. As my sib- hidden in his nightstand, a baggie in
My childhood nickname, partially in lings and I grew up, my parents became his jean pockets while doing laundry or
response, was “Ashley Roachclip.” It was more aware of our presence and would drug-related paraphernalia in his truck’s
bestowed upon me by my Uncle Billy, try to hide their drug use, but we knew glove compartment. Of course, we could
whom everyone lovingly called “One- what was going on and the effects it had also tell by his moods. I’d have to remind
Legged-Billy” because, well, he only had on the adults in our life. My mom even- myself this was the same man who cried
one leg. The name stuck because when tually realized that it was impossible to watching me sing my first church solo.
To my point — drugs were drugs It’s no secret that the United States from strangers. It’s illegal and dangerous.
were drugs to me. Painkillers, cocaine, locks up millions of its citizens for Only buy in the shops.” Oh, if only this
methadone, marijuana; I lumped it all non-violent crimes each year. A 2010 man knew me. I’d just as soon run naked
together. They were all used in such study released by the Center for Eco- through the Anne Frank house before
abundance that, in my mind, they were nomic and Policy Research revealed that buying drugs from a stranger.
equally terrible and were the reason that nonviolent offenders make up over 60 Not wanting to seem overeager, my
the people I loved couldn’t hold down percent of the prison and jail population. first night in Amsterdam was smoke-
jobs and were in and out of jail. Many of these incarcerations are mari- free. I likened it to deciding to have
I was an observant and responsible juana-related. Once you’ve been in the sex: you don’t want to jump on the first
child. I credit much of this to being prison system, it follows you for the rest thing that moves. You want to wait for
the oldest of four, subbing in as a par- of your life. I’ve seen it happen. So my the right moment, maybe enjoy some
ent when need be. Thus, as I entered answer changed from, “I’ll never smoke foreplay. That’s exactly what I thought
teenagehood, I hung back as my peers marijuana because it’s bad,” to “I’ll try I was doing by visiting the Hash, Mar-
smoked and drank. I was certain that it if it ever becomes legal, or if I’m in a ijuana & Hemp Museum. I hoped that
addiction was in my blood, and I didn’t place where it is legal.” a visit would be like taking an informa-
want to unleash it (I was that girl who And in Amsterdam, it’s legal. tional class on marijuana usage. Instead,
read the Tylenol label three times to My husband and I rented a house- it was just a collection of bongs and
make sure that it was indeed two pills I boat docked along a canal in the city cen- pro-weed posters. It should have been
should take and not one.). ter. Our host was a Dutchman who had called the “Marijuana is the Best Thing
By college, I had moved away from been living in Amsterdam for 25 years. Ever Musuem.”
home, but had also rediscovered the As he was showing us our accommoda- I actually learned more by simply
hemp leaf in a new way. For the first time tions he said, “If you have a question, walking around the city and seeing the
in my life, I witnessed educated and suc-
cessful adults who smoked weed without
it consuming their lives — and without It should have been called the
mixing it with other drugs. This was a
completely new concept to me. I’d find “Marijuana is the Best Thing
Ever Musuem.”
myself not walking out of a room when
someone lit up a joint. Instead, I would
hang out and enjoy the company. But
still, if I was offered, I declined. just ask. Don’t be embarassed. If you’d drug culture firsthand. As you stroll, it’s
Friends would ask me why I never like to know the proper etiquette for obvious that pot is just not a big deal
smoked, and for awhile I’d ask myself the obtaining a prostitute or the best plac- here. Coffeeshops are plentiful and dot-
same question. It had become obvious es to purchase marijuana I can tell you. ted throughout the city, not annexed
that marijuana wasn’t what I perceived it There are no wrong questions.” My hus- to a specific part of town as one might
to be growing up. Certainly I could en- band looked at me before saying, “We think. Many even feature sidewalk pa-
joy it as socially as I did alcohol. I had definitely plan on smoking weed while tios where customers can enjoy the
no problem indulging in the occasional we’re here. Any suggestions?” Our host fresh air while they smoke. Parents walk
cocktail, so why was a couple of puffs on a nonchalantly gave us directions to some by, children in tow, without a second
joint any different? But my answer always of his favorite coffeeshops before offering glance. This is Amsterdam’s dirty little
hinged on one undeniable fact: it’s illegal. a stern warning, “Do not buy anything secret … there’s no secret.
SPRING 2014 | 63
The how normal everyone looked. The older spend the majority of my time in Am-
next night couple whose backpacks certainly held sterdam high. I did smoke enough to get
was the night. I would gifts for their grandkids back in Ohio a feel for the drug and its effects, but this
no longer be a marijuana virgin. sat comfortably next to the group of city is too beautiful to not enjoy with all
My husband and I had dinner where young people with dreadlocks and skirts of your senses intact, and it was quite
we enjoyed an intelligent and probably presumably made of hemp. The people clear that I couldn’t do both.
popular conversation about the benefits seemed to vary as much as the menu op- When people ask me how my trip to
of regulating prostitution. Afterwards, tions, each one in their own little world. Europe was and I explain that Amster-
we set out to find the perfect cof- We headed back to our houseboat dam was my favorite city, I get the same
feeshop. The first place we entered was for the night, and it was safe to say that “I bet it was” response accompanied by a
very crowded and blaring “Big Poppa” I was high. Not why-are-there-three-of- wink and a nudge. But marijuana really
by Biggie Smalls. The whole scene was you high, but high nonetheless. It felt played a very small part in my opinion
too intense for me, so we decided to like being a little bit drunk and a lot of this place.
keep looking. stupid all at the same time. We spent There is so much that makes Am-
The second coffeeshop was a little the rest of the night laughing at things sterdam a great city. Sure there are the
more relaxed, playing Naughty by Na- that weren’t funny and flipping between super-touristy areas boasting one sou-
ture’s “Hip Hop Hooray.” In my head I porn and music videos on the televi- venir shop after another, but if you
conjured up an image of a vintage poster sion, staring intently at the screen as if quickly walk past reminding yourself
with a 1950s housewife smoking a joint it were a puzzle to be solved. that no one really needs a beanie cap
and words reading, “Gangster Rap: The When I called my dad the next day with a glow-in-the-dark marijuana leaf
Official Music of Getting High.” This to tell him that I had tried marijuana on it you get to the true beauty of this
made me smile to myself, perhaps mak- he was weirdly proud. “How’d it feel? Dutch capital.
ing me look as if I were already high. “I Nice, right?” he asked. I don’t think he With over 60 miles of canals that
should fit in just fine,” I thought. believed that I would actually do it. wind through the city, world-renowned
I sent my husband to buy the goods During the remainder of our stay, we museums and an eclectic mix of cultures,
knowing that I would have made the smoked several more times. One day, we Amsterdam is worth visiting even with-
moment much more awkward than it were eating lunch after having just visit- out the lure of the forbidden. This is a
needed to be with a smartass line like, ed a coffeeshop, and I was so in awe of place where bikes far outnumber cars,
“Hello, good sir. I would like to purchase my french fries, shoving several in my and french fry stands can be found on
one of your finest marijuana cigarettes,” husband’s face: “Why is it so long? Look every corner (I mean, seriously, can you
in a British accent, all before tipping my at it. It’s crazy!” The fact that our dining think of anything better for when you
imaginary top hat. conversation had lowered drastically in have the munchies?).
My first few drags were very calcu- quality from just a few days earlier was The biggest question people seem to
lated; I took small puffs and waited long not lost on me, but this seemed to be have for me since my little adventure is
periods between each one just as my how my mind worked when it was high. whether or not I’ll be smoking pot on a
friends had instructed. As we sat there The effort it took to comprehend the regular basis. For now, the answer is still
splitting our joint, I peered through simplest things seemed so great. It was no, but only because it is currently still
the haze of smoke and took in my sur- fun, like my brain was on vacation. illegal in the state that I live in. But in
roundings. What surprised me most was Contrary to popular belief, I didn’t Colorado and Washington, I’m game.
SPRING 2014 | 65
Photography by NATHAN STOAN
Models: MOLLY P and RACHEL ZEHNER for Factor Atlanta.
Makeup by NYSSA GREEN for Green Room Agency
Set Design/Prop Styling by JORDAN WRIGHT for The Spin Style Agency
Digital Tech Assistant: MICHELLE KAPPELER
Stylist Assistants: CURTIS CARTER and HWAJIN SUNG
Production Assistance by AVI GELFOND and TOVA GELFOND
Shot on location at Big Studio King Plow.
C H A S I N G
GRAVITY
Dress, $450, BCBGMAXAZ-
RIA, at Tootsies. Earrings, $200,
VINTAGE, Shoes, $1,500,
MUGLER, both at Miz Scarlett’s.
SPRING 2014 | 67
Dress, $550, MILLY, at Saks Fifth Avenue.
Earrings, $300, VINTAGE, Shoes, $1,500,
SILLA SPORT, both at Miz Scarlett’s.
Blouse, $570, Pants, $760, both EUROPEAN
COUTURE, both at Saks Fifth Avenue.
Necklace, $1,800, VINTAGE, Shoes, $900,
SILLA SPORT, both at Miz Scarlett’s.
SPRING 2014 | 69
Shirt and Skirt, $650, BENOITF, Neck-
lace, $2,400, VINTAGE, Sandals, $800,
SERGIO ROSSI, all at Miz Scarlett’s.
SPRING 2014 | 71
Top, $950, Skirt, $895, both AKRIS
PUNTO, at Saks Fifth Avenue.
Dress, $450, KATE SPADE, at
Tootsies. Earrings, $300, VIN-
TAGE, at Miz Scarlett’s.
Top, $160, BCBGMAXAZRIA, Shorts,

$125, ECRU, both at Tootsies. Earrings,
$300, VINTAGE, at Miz Scarlett’s.
Dress, $698, ALICE + OLIVIA,
at Saks Fifth Avenue. Earrings,
$300, VINTAGE, at Miz Scarlett’s.
Shoes, OKA-B, Stylist’s Own.
Jacket, $400, Tank, $180, both
PARKER, Pants, $270, TRINA
TURK, all at Tootsies. Shoes,
$1,500, CHANEL, at Miz Scarlett’s.
SPRING 2014 | 75
A RT S & E N T E RTA I N M E N T
gRowing UP wiTH
YOUNG
the
GIANT Story by E.J. OGLE
Photography Assistant: MIKE COLLETTA
Production Assistance by AVI GELFOND and TOVA GELFOND
SPRING 2014 | 77
“So many adults.”
“Yeah, there are more older people here than I thought.”
This is the exchange I overhear ernacle, a popular Atlanta con- (including myself ) and folks
between two high schoolers (a cert venue, on a Saturday night that look like the hip parents
couple standing in a bear-hug before rock darlings Young the of the high schoolers in the
embrace, speaking in the un- Giant (YTG) take the stage. I crowd, but the venue is prac-
impressed monotone favored look around and question my- tically dominated by the col-
by teenagers). I finally find a self, “Are there lots of adults lege-and-younger age group.
comfortable spot in the mid- in attendance?” I’ll grant there The energy of the night feels
dle-back of the floor at the Tab- are post-college 20-somethings young. No, it feels like youth.
YTG
burst into the ment to work nonstop. of songs on the album are really dark,”
mainstream in Unfortunately, he says, a period of Gadhia says. “About being completely
2011 with the writer’s block set in as the band strug- lost in your own head. And there are
rousing singles “My Body” and “Cough gled with shaping and expanding the other more joyous songs.” The sounds/
Syrup,” and followed the next year with identity they had established with their textures throughout are clearer, more
the equally popular “Apartment.” Their debut. For a group that prides itself on spacious and more rhythmic, owing
eponymous debut album is an energet- having a “totally democratic” writing to the band’s eclectic listening habits.
ic, earnest capsule of modern pop that process, it took some time for every- Cannata told me the band is “really
melds the triumphant hooks of popular body to figure out in which direction influenced by David Bowie, Talking
guitar rock with the questing introspec- the new album was going to point. “We Heads and [electronic producers] Fly-
tion and tones of indie rock. But like tried to get out of our comfort zone,” ing Lotus and Bibio. But our collective
most young bands — Sameer Gadhia Cannata says. Even in a behind-the- favorite is Radiohead.”
(vocals/keyboards), Eric Cannata (gui- scenes YouTube video Tilley states: “(on Those influences are apparent as the
tar/keyboards), Jacob Tilley (guitar), the album) we take more risks as a unit band launches into their live set, their
François Comtois (drums) and Payam — it’s not as safe.” Gadhia perceptively growth as musicians evident in the
Doostzadeh (bass) (as pictured above) adds, “It’s good to feel uncomfortable tightness of their playing, the inter-
were all in their early 20s when they for a bit.” Mind Over Matter’s title track play between each member — they are
landed on the charts — there was a pal- was the first song written with this in- locked-in, focused, moving efficiently
pable sense of trying to do, trying to be, tention, and defines the album lyrically through the show. Only experienced
too many things at once. Maturity was and sonically. The chorus declares: bands can play with such economy but
now the task at hand. I wonder if YTG’s still look like they’re actually having fun
fans are ready to mature with them. And if the world don’t break on stage. During “Eros” the band drops
Cannata spoke with me while on tour I’ll be shakin’ it into a moody instrumental break that
in North Carolina about making the new makes the Tabernacle feel like a small
’Cause I’m a young man after all
album and band life in general (“Touring club; “Camera” builds up from a sim-
And when the seasons change
isn’t too crazy or stressful,” he says with a ple gospel organ to a swooning chorus
chuckle. “We woke up in Charlotte [to- Will you stand by me? as blinding light sweeps the crowd. The
day] and went to the Discovery Center.”). ’Cause I’m a young man built to fall breathing room in the new songs allows
After three years of playing to adoring Gadhia’s vocals to soar, whether he’s
crowds, YTG spent 2013 working on The rest of the tracks explicate this playing keyboards or twirling in place.
their second album: “We rented a house inner struggle to make sense of it all I certainly can’t tell that they’re “still
together and built a home studio,” Can- from a wiser, more self-aware vantage working out the kinks of the live show
nata explains about the band’s commit- point than YTG’s first album. “A lot and the set list,” as Cannata put it.
SPRING 2014 | 79
I am reminded of earlier that day, would be playing to a sold-out crowd of indeterminacy of the first album was over-
during an off-the-cuff photo shoot across over 2,500 in a few hours. Hanging out come by a more mature mentality on the
from the Tabernacle, where the guys were with YTG felt like being at a graduation second. This is the struggle faced by any
mustering energy through a haze of sleep- party for a group of very appreciative, but young person entering his or her mid-20s:
iness but remaining affable, even eager to slightly embarrassed, college kids. truly accepting their adulthood. College is
pause for a picture with some teenage fans Mind Over Matter is ultimately the sto- ending, the real world stands before you
that crept onto the set; Doostzadeh insist- ry of a band coming into its own. Cannata and it’s time to get serious, but you’re still
ed on taking multiples so the kids left with sums up the band’s feeling of achievement young and free.
a perfect shot. The band is disarmingly this way: “We’ve stayed true to how we Yeah, there are a lot of “adults” here.
nice in person, asking questions about the wrote songs on the first record (but) still Fortunately YTG is writing the soundtrack
magazine, music writing, “The Walking experimented a bit … there’s more depth for their struggle. When the high-school
Dead” — anything to deflect the spotlight. to the album, each song has its own sonic couple reaches that age, they’ll hear it for
You’d never guess this unassuming bunch landscape.” More generally, the youthful themselves.
Come Say Hi.
M A G A Z I N E
ARI GRAYNOR
HOLLYWOOD IS CALLING
THE IN SEARCH OF THE
GENIUS
SUITABLE MAN
ISSUE
SEPT/OCT 2012
w w w. e i d e m ag a z i n e . c o m
SOCIETY
V I R T U A L C U R R E N C Y I S T H E W AV E O F T H E F U T U R E , S O W E
B R E A K I T D OW N , “ B I TCO I N FO R D U M M I E S ” ST Y L E .
Story by TOVA GELFOND
YO U G I V E M E YO U R S A L A M I S A N DW I C H O N R Y E
A N D I W I L L F O R K OV E R M Y L U N C H A B L E S .
Even at age 8 we understood the basics of trad- sense. Price fluctuations happen even on the play-
ing. When it comes to homemade chocolate chip ground. What’s harder to comprehend, however,
cookies? Well then you better have more than is that I give you my home-baked goods and you
Go-Gurt to offer. Supply and demand, buddy. give me a string of code that uploads to my digi-
No one has cookies like these ... and now that tal space proving I have been paid. But these days
your mom has gone on a no-sugar kick, they are even elementary kids have heard about bitcoin
worth your veggie chips for a week. This makes — digital money of the future.
IF you’re not abreast with

digital currency, all of
it sounds like a bunch
of gobbledegook. It’s like Sega Genesis
really?” I asked with a surly tone.
She contemplated how to respond.
After muffled, pathetic attempts
at sentences she rebuffed, “I don’t
ing well, the dollar isn’t either.
You can feel the significance of
how strong the dollar measures up
when you hop on a plane and fly to
coins you get to collect and power up know. It’s cryptocurrency. It’s just another country. If you decide to take
for Sonic the Hedgehog. But it’s not. bitcoin. You know.” I found similar your stack of dollars over to a curren-
Someone bought a Tesla car with bit- responses from a steady stream of cy exchange counter in say, Italy, they
coin. There’s a house on the market social inquiries. Bitcoin is the thing give you Euros back ... as many Euros
that can be purchased with bitcoin. on everyone’s lips, but no one knows as your dollars are worth at that mo-
There are bitcoin ATMs and you what they are talking about. ment in time.
could even pay your lawn guy with Bitcoin is the same deal, except
bitcoin. It’s as real or as fake as any B I S F O R B I TC O I N bitcoin is not attached to a country ...
other money you have these days. So what is it exactly? That’s what any country. It belongs to the people
Really, how much of your mon- we are all here to find out. (that’s what the whole peer-to-peer
ey do you actually see in tangible According to our dear friend thing is all about). “With a bank, it’s
formats? Newly minted cash resem- Wikipedia: Bitcoin is a peer-to-peer centralized,” says Aaron Williams,
bles some hybrid form of Monopoly payment system and digital currency CEO of Atlanta Bitcoin. “One au-
money, and it’s not like you’re making introduced as open source software in thority. When it is decentralized, your
mortgage payments with stacks of 2009. It is a cryptocurrency, so-called connection is to the people.” It’s worth
green and purple hologram-stripped because it uses cryptography to control what the market will pay for it and
hundreds. No, we seem to know our the creation and transfer of money. increases or decreases based on how
money by the number stated on the Thanks for nothing Wiki-nerds, bad people want it. You get it from
bottom of a website or a ding of a that’s useless for us who are still in an exchange that trades your dollars
mint.com app update. What we tru- Economics 101. or euros or pounds into bitcoins the
ly understand about dollars and cents But have no fear, I’m here to same way you might after getting off
is all summed up on a statement we make some sense out of this gib- that plane — it’s just online and not
get from using a piece of plastic. In a berish. First, let’s take a look at a with a teller. Though you can retrieve
strange way, this makes the concept of currency we understand as a point country currencies through bitcoin
bitcoin more palpable. of reference: The U.S. Dollar. The ATMs; Williams purchased the first
dollar is controlled by the United one ever made for Atlanta Bitcoin in
“I know everything about Bit- States, and it is the government who August of 2013 and plans to place
coin, I’m obsessed,” I was told by a actually prints the cash that makes these digital currency teller machines
friend two months ago. I had read the money clips look so impressive. The in shopping destinations as this form
word, “bitcoin,” in The Wall Street strength of the dollar is tied to the of money gains momentum. Which it
Journal, in The New York Times, on strength of the economy (and about has. There are even Bitcoin conven-
Reddit. I knew it was some hacker a zillion other factors, but we’re try- tions all over the world now, which
wet dream, digital money concept, ing to keep it simple here). In overly Williams affectionately refers to as the
but it’s Greek (or code) to me. “Oh basic terms, when the U.S. isn’t do- “Bit Con” circuit.
SPRING 2014 | 83
AND THE POINT IS...
Why would someone start a new for Bitcoin,” Williams explains. “Bit- Nakamoto published the first de-
currency? For thousands of reasons, coin was born in the wake of the scription and requirements for bit-
but for one, Bitcoin rolled out as re- bailouts — out of frustration for the coin in 2009, and it started as a
sponse to the government bailout of way the dollar is being managed” The hobby or pet-project for the coding
big banks in 2008. Watching tax dol- snowball effect of this sentiment has underground. But in the scheme of
lars get transferred over to large, pri- helped Bitcoin’s value jump from this movement, it doesn’t matter who
vate organizations that still doled out around $13 per BTC to about $900 started it, but rather, who is continu-
enormous bonus checks to talent cer- per BTC in just one year. ing it. “What’s really cool about Bit-
tainly ruffled feathers. It made sense, People speculate who the master- coin is that things are governed by a
especially in the wake of financial cri- mind who launched Bitcoin might consensus,” Williams explains. “You
sis, to have a currency less attached be, but no one knows for sure. A have cryptography and open source.
to politics. “It’s just perfect timing programmer going by alias Satoshi There is no central authority.”
MINING THE GOLD

Since there is no country minting etc. then guess what? I’ll give you 25 ful consumer still has an unspent $10
these coins, bitcoins are “made” or cookies for all of your hard work. Starbucks gift card that he paid 50
enter the market through a process Anyone could mine bitcoin. Could BTC for back when it was trading for
called “mining.” Which is mislead- being the operative word — as not $0.25 per BTC (worth over $30,000
ing since there is clearly no mine, no to reduce the process of mining to today). But on the flip side, Theguard-
mineral or anything tangible for that something simple. Years ago, an ama- ian.com reported a man purchased
matter. Mining is an action that takes teur techie could learn the basics nec- $27 worth of bitcoin in 2009 only to
place when computers run a program essary to run software that searched find out it’s worth some $886,000 to-
to participate in the Bitcoin network out unclaimed coins and key into day. But none of this mining process
by solving computationally difficult the Bitcoin software. But the Bitcoin really matters to the layman bitcoin
problems. You see, Bitcoin has securi- code self-adjusts its complexity based investor. Basically, when you purchase
ties in place, and if your computer runs on usage and pretty much all of the bitcoin, you are buying the coins from
programs that are able to compute the easy bitcoins are taken. Now you need miners, or from others who purchased
correct solution (which is just letters complex systems and a ton of comput- their coins from miners.
and numbers in a series) that match- er power (i.e. multiple computers) to
es up with the Bitcoin network, you get your hands, err, digital wallet on
“unlock” more coins into the market. them. In terms of time, electricity and
When the solution is found the com- technology, it’s expensive to be a mod-
puter transmits the “proof of work” to ern miner. And the aforementioned
the Bitcoin network which proves that self-adjustment of the code’s growth
the “Block” has been solved. Whoever rate automatically counteracts infla- SOME REGRETFUL
does this first is rewarded with new- tion so miners don’t unleash too many CONSUMER STILL
ly created bitcoins. As each block is coins on the market at one time.
HAS AN UNSPENT
solved, one after the other, they form a Essentially, the code determines
chain called simply the “blockchain.” how many blocks have been solved $ 1 0 S TA R B U C K S G I F T
For every blockchain completed, that (aka bitcoins are created) or “mined” C A R D T H AT H E PA I D
person or miner gets 25 bitcoins and within a predefined window of time
there is a new problem to solve every — say, one month. So if one million 5 0 B TC F O R B AC K
10 minutes. bitcoins are somehow mined relatively W H E N I T WA S T R A D -
The system of mining (when min- fast in that month, the code will “self
ING FOR $0.25 PER
ers build a blockchain), in a way, is adjust” and become more difficult so
helping Bitcoin get stronger. People that it’s harder to “solve the blocks.” B TC ( WO R T H OV E R
running the programs that aid in net- But the process has certainly made $ 3 0 , 0 0 0 TO DAY )
work security is kind of like having overnight millionaires — those who
a helper in the kitchen. Think about acquired bitcoin early on have reaped
it as our cookies. If you get the right the benefits, if they were smart. I read
measure out of flower, water, butter, an online thread where some regret-
W H AT I S I T R E A L LY ?
So now that you have it (bought it, is simply encrypting (or turning infor- bitcoin? He writes down your name
mined it or otherwise), what is it that mation into a cypher or code) to send and how many coins you have. Get-
you own? What really is a bitcoin? online. ting bitcoin is like meeting the man
There’s nothing tangible to hold (al- In reality, Bitcoin is a public led- and getting a copy of his ledger. And
though you’re welcome to print out ger contributed and maintained by a in this way, Bitcoin is like a cash sys-
little pieces of paper and draw coins all network of computers. Remember our tem. I have money in my wallet. I give
over them), but it most certainly exists. “blockchain?” When you access the it to you. Now you have the money in
I was told to think about it like an MP3 Bitcoin network, you basically have your wallet. There’s no delay of cred-
instead of a CD. The music is there even to download the entire blockchain it card processing or check routing,
if you can’t physically touch it ... so what or “ledger.” I like to think of an old and there’s no digital statement as-
is this kind of music you get? man with a bookie notebook with an sessing when you sent the money and
Now we get to say a really fun SAT elastic band around it that tracks how to whom. It’s just cookies for veggie
word: cryptocurrency. Cryptography much money everyone has. You have chips. No one has to know.
K I N G O F B I TC O I N
Most people can’t wrap their heads writing code from separate computers programmers who get their jollies off
around who is leading this organized at different places all over the world. rocking out new lines of code and geek-
virtual currency. It’s the consensus They become the core simply by being ing out hardcore with shared Reddit
who is in charge (all Bitcoin users as those who have the best ideas on how posts. They are stewards, adding cool
a whole), and the core developers who to solve problems or enhance the ca- features, contributing to the ideas and
make new things happen. But who pabilities of Bitcoin ... and they don’t changes that help the currency grow. As
are the “royal core?” A prestigious and know each other. Most of them are Williams explains, it is in this way that
anonymous group of talented people probably Google execs and Amazon “the consensus controls the code.”
B I TC O I N P E R K S
Other then the obvious bump in value, and New York City trying to regulate the tion does not mean centralization. Ap-
Bitcoin has attracted a mass of people currency in different ways. The New York plying measures to track what amounts
because it’s difficult to trace. Bitcoin Times says regulation is inevitable, and of currencies are being converted into
has been called anonymous which has some recommend instating a bit Feder- bitcoin can help it thrive in the long run
been a red flag for many and gives the al Deposit Insurance Fund (bitFDIC) to because standards create stability, which
impression that it is inherently shady. In create some sort of protection for con- brings more interest.
reality, it’s pseudonymous — once you sumer funds. Especially since businesses love how
connect someone’s identity to the pub- “Half of the people into Bitcoin be- cost-effective Bitcoin is for them. As a
lic address, their coin movements can be lieve it’s about anonymity and the other payment network, it is so completely un-
tracked. Of course, government entities half really want mass adoption,” Williams like credit card companies that charge up
don’t like the fact that a more lenient says. “If you take out the pseudonymity the wazoo for every transaction; bitcoin
structure currently makes the currency [as a perk] there is still a lot to Bitcoin.” is incredibly cheap, efficient and expedi-
a target for money laundering, but that The value has been climbing steadily, it’s tious. Which is why major companies like
might change soon. instantly updated (unlike bank process- Overstock.com and Fancy.com are already
If you have followed the trajectory ing, which takes time) and the realities of onboard with excepting it as form of pay-
of Bitcoin in the news, you’re probably a decentralized money system opens up ment. The Black Keys even announced
reading about the Financial Services De- the possibilities of a true world economy. they want to accept bitcoin for their new
partment trying to make sense of this, It’s key to understand that standardiza- album being released this May.
D O N ’ T G E T LO S T I N T H E H Y P E
The most difficult thing about getting into Bitcoin is that it is compli- and our world might need them. Think about the prospect of depos-
cated and easily misunderstood. What many people still don’t grasp is iting your American paycheck into a bitcoin ATM and your spouse
that Bitcoin is not a bank; many argue it’s not even a currency. It’s a withdrawing it in pesos from a Mexican bitcoin ATM almost instan-
completely new asset class that we’ve never seen before. Part payment taneously. This comprehensive understanding of the needs of a grow-
network, part unit of value. So when one organization, like Flexcoin ing and vast global community might account for the new crop of
or Mt. Gox goes down, it’s due to internal company problems and cryptocurrencies like Litecoin or Dogecoin. Which is cool if you like
doesn’t change the value of the coin itself — much like your local muffins or scones. But bitcoins are the chocolate chip cookies of the
bank closing and its lack of impact on the dollar. financial world. Nay, they’re the Cronuts. And while the hype might
What has been unleashed onto the marketplace can’t be undone. be cooling off from these baked goods, they’re still getting the best
And why would we want it to be? Global currencies are here to stay exchange rate at the school-ground trading post. At least for a bit.
SPRING 2014 | 85
SOCIETY
PRESERVING
the
LANGUAGE OF MACHINES
Story by LAUREN LADOV
Shhhh. Do you hear that? No? Exactly, there’s nothing to listen to in silence.
AS
the digital era progresses, our machines Sounds (MOES) website preserves those odd noises our
become quieter and quieter. Less clicks now-obsolete machines make, or well, made.
of buttons pushed or rings of di- From the sterile hum of a film projector counting
al-up telecommunications, and even fewer churning down the seconds before the movie starts, to that most
sounds of gears and fans. The symphonic vibration of obnoxious squeaking and almost shrieking dial-up
interacting materials is taking its final bows. tone of AOL connecting to the Internet, MOES offers
But when the curtain closes, all hope is not lost. Like shelter and honor to the sounds that have come before
an archaeologist’s amber, the Museum of Endangered their contemporaries.
The idea for MOES came about while
listening to “the click-clacks from Ma-
rybeth’s Blackberry,” remarks Gregory “THERE WILL
Elwood, co-creator of MOES. Elwood,
along with Phil Hadad and Marybeth ALWAYS BE
Ledesma, began this as a personal side
project while at Virginia Common- AWESOME
wealth University’s Brandcenter. Estab-
lishing their advertising backgrounds, SOUNDS,
this website project not only became a
secret among friends, but an impressive
BUT THE
portfolio builder, to say the least.
Now, with features on Wired, Al Ja-
NEW SOUNDS
zeera America and The Huffington Post, REPLACE THE
high volumes of web traffic are being
sent in MOES’ direction (it welcomed ONES WE'VE
about four million visitors each day
during Spring of 2012). And the first LIVED WITH
thing a visitor to MOES encounters is a
greeting from Brendan Chilcott, MOES’ FOR SO LONG."
fictional creator, curator and gatekeeper.
Chilcott is an archetypal computer
dweeb. Equipped with eight gerbils and cylinder. As the cylinder revolves, its replace the ones we’ve lived with for so
a passion for technology, he righteously teeny pins displace the teeth of a comb, long.” For example: the sound that hap-
asks visitors to “Imagine generations of and delicate rings resonate a frail lulla- pens when you join a Google Hangout is
children unacquainted with the chat- by. The petite musical moment trans- one of Elwood’s current sound-favorites.
tering of angels lodged deep within the ports me to my childhood, to Paris and MOES provides not only an exercise
recesses of an old cathode ray tube TV.” to the 1920s, somehow simultaneously. in reminiscence, but also a chance to in-
“It was just fun to make up a half-cra- It's not the languid melody that ex- teract with these noises in a new way. You
zy guy who loves sounds and is scared to tracts this vivid nostalgia, but the essence can play the tones individually, listening
lose them,” Elwood says. “The inspira- embedded in the very tiny “tings” of the to a looping of a specific machine. Or you
tion came from a lot of different people comb’s teeth slipping off the cylinder’s can play the sounds all together, creating
on the Internet, and a little from us.” At pins. Such a sound can only be created an uncanny cacophony of old-fashioned
the end of the day, I think we all have a by this particular contraption. If you do melodies. By being able to pick and
little Chilcott inside all of us. not have access to such a mechanism, choose, MOES creates an interactive dig-
During my own interaction with then, alas, your ears will never know. ital platform where you are a conductor,
MOES, I realized I have a tendency to MOES offers comfort to us nostalgic or DJ, if you will. The layered tracks can
collect objects that make these sorts of types, providing that even as we lose the produce a peculiar synchronization that’s
estranged sounds. I stole a rotary tele- objects, their sounds will never be lost. unexpectedly harmonious.
phone from an abandoned children's in- It is a protection agency for the language But some sounds are so delicate, like
sane asylum in Georgia a few years back. of machines. that of a vinyl turntable, a VCR or a
I snag manual cameras wherever I can, And as our machines move more and floppy disk, that you can only hear their
though I never use them because they are more into the digital realm, the sound voices when nothing else is speaking.
all busted. engineers have pretty much free range to It may not be long until there will be
While at a flea market I purchased design their products. But many of the more sounds to add to MOES’ collec-
a music box (for just $1!). It had no sounds featured in MOES’ collection tion. Chilcott and the MOES team are
box though, only the instrument con- come precisely from the quirks of phys- always looking for suggestions and ideas.
traption itself, which is about the size ical material interaction. Elwood assures Personally, I hope the bleeps and bloops
of a palm. By winding the ratchet lever, me, however, that “There will always be of Candy Crush Saga will leave us soon
the spring motor activates the studded awesome sounds, but the new sounds to join the ranks.
SPRING 2014 | 87
SOCIETY
L i F e , L i B e R T Y a n d T H e
PURSUIT OF COOL
JOAN DIDION by Julian Wasser | © Julian Wasser
Story by JAIME LIN WEINSTEIN
Photography courtesy of THE NATIONAL PORTRAIT GALLERY, SMITHSONIAN INSTITUTION
W
hether or not he won the arguments lar in the mid-1940s,” explains Joel Dinerstein,
during the presidential debates pre- a professor and jazz scholar at Tulane University
ceding the 2008 election, there is who has been publishing, teaching and lectur-
no denying that President Barack Obama won ing on the history of cool for almost 20 years.
the composure contest. While Senator McCain He’s also the co-curator of “American Cool,” a
often appeared nervous and jumpy, and let his stimulating new exhibition at the Smithsonian
anger and agitation show through the television National Portrait Gallery featuring 100 photo-
screen, Obama remained poised and self-assured. graphs of icons of cool in American culture. It
“He was the embodiment of cool in its original was the 2008 presidential election and the pub-
meaning: relaxed, detached, nonchalant. This lic’s gravitation toward this new type of “cool”
is what jazz musicians meant when they first candidate that inspired, in part, the exhibit —
brought the phrase into the American vernacu- though Obama didn’t make the final list.
SPRING 2014 | 89
JAMES DEAN by Roy Schatt | © Roy Schatt
Who did make the cut? Musicians (Duke Ellington, Frank Sinatra, Madonna), actors (Greta Gar-
bo, James Dean, Johnny Depp), athletes (Muhammad Ali, Tony Hawk), writers (Walt Whitman,
Joan Didion), comedians (Lenny Bruce, Jon Stewart), artists (Andy Warhol) and activists (Mal-
colm X): “Successful rebels of American culture,” in Dinerstein’s words.
O
r, more specifically, figures who aggressive arrangements of the day.). Jazz make the list, either).
meet at least three of the four was the dominant subculture in postwar So how can one term encompass
criteria of the rubric he created: American life, and the word and concept all of these connotations? How has the
original artistic vision with a signature of cool were adopted by jazz fans such word managed to endure across gener-
style; cultural rebellion; iconic power or as Jack Kerouac. Kerouac and other Beat ations? And how can a character like
high-profile recognition; cultural legacy. Generation writers of the ’60s helped Gene Krupa hold a place on the same
It’s a rather succinct prescript for a shift the meaning to one of openness list as Jay-Z? “My theory is that cool
concept whose definition continues to and authenticity with their spiritual lib- represents a certain mythos: like any
evolve over time. While scholars have eration and rejection of imposed cultural myth, it carries unconscious or hidden
suggested that the origin of cool can be and political values. The idea was then meanings about its society,” Dinerstein
traced to a 15th century West African expropriated by mass media and adver- suggests. “For any given generation, cer-
Yorobu expression, itutu, its American tising agencies in the ’80s and ’90s as a tain figures represent new strategies of
roots are in the postwar era (1945-1963) rising economy bred an era of excess, and individuality or attitudes.”
when African-American jazz musicians cultural values equated cool with materi- Consider the story of Levi Strauss &
solidified the term itself in the American al wealth and societal status. And today, Co. After patenting a design for men’s
vocabulary (Legendary jazz saxophonist cool has sort of become the antithesis work pants made from riveted denim in
Lester Young is credited with coining the of past generations’ cool. Modern-day, 1873, it would grow to become one of the
word along with a new style of “cool” so-called rebels hold personas that spur largest clothing brands in the world, only
jazz — a lyrical style of playing that en- compassion, not composure (think Jen- to later shut down half of its U.S. plants
couraged being relaxed or laid back in nifer Lawrence and her nervous energy and lay off 6,000 workers in March of
performance, in contrast to the more and off-color jokes, though she didn’t 1999. “What originally made Levi’s cool
FRANK SINATRA by Herman Leonard | © Herman Leonard Photography LLC
in the ’50s was that they were garments generation where the likes of Steve Jobs ally fundamental to America and the
associated with the working classes — — whose trademark ensemble includ- American concept of the self. “The
the term ‘blue-collar’ is a reference to ed Levi’s 501 jeans — epitomizes cool.) United States was a rebellious colony
denim work-shirts. In the ’50s and While cool is not inherent in ob- literally born in revolution and lacking
’60s, for a middle-class kid to wear jects but in people, objects — like jeans in traditional values; as a nation, we
blue denim rather than gray flannel — can be granted “cool” status due to value rebellion as a quality of individ-
was an act of symbolic rebellion,” write people's attitude toward them. And so uality,” Dinerstein says. “America is a
Dick Pountain and David Robbins in what may appear to be a passing fad land of self-invention and self-creation:
their 2000 book “Cool Rules: Anato- is sometimes actually a phenomenon historically, people come here to rein-
my of an Attitude.” “But in the ’90s — and one with wide influence over vent themselves and it requires a stage
those sartorial rebels are parents and spheres from the sartorial, to the eco- of rebellion … we are a nation of im-
still wearing their Levi’s, so their own nomic. migrants such that second-generation
children must find something different Yes, its connotations may be mal- children must figure out for themselves
to express their rebellion.” (It’s proba- leable, but it still maintains such a how to be (and look) American. They
often find exemplars in film or popular
music, or in comedians or athletes.”
YES, ITS CONNOTATIONS MAY And somewhere within the defi-
BE MALLEABLE, BUT IT STILL nition has always been a prerequisite
of approval — an emotional desire
MAINTAINS SUCH A STRONG that is one of the strongest motivating
COMPONENT OF OUR CULTURE forces known to man. “Cool can only
be conferred by others,” Dinerstein
says, simply. “You’re not cool just
bly no coincidence that the company strong component of our culture, and because you think you are. In fact, if
was profitable again for the first time maybe that’s because cool, and the you think you’re cool, you’re probably
in 2007 amidst a “revenge of the nerds” sense of resistance it represents, is re- thinking way too much about cool.”
SPRING 2014 | 91
CONCRETE
DISTORTION Photography by COLBY BLOUNT
Styling by DANIEL MIDDLETON
Model: MARCUS ZETTERBERG for
Re:Quest Model Management
SPRING 2014 | 93
Blazer, $180, TOPMAN, at Topman.
Shirt, Pants, Shoes, Stylist’s Own.
SPRING 2014 | 95
Trench, $89, TOPMAN, Shirt, $72,
TOPMAN LUX, both at Topman.
Pants, Shoes, Stylist’s Own.
Blazer, $180, Shorts, $45, both TOP-
MAN LIMITED EDITION, both at
Topman. Shirt, Tie, Stylist’s Own.
SPRING 2014 | 97
SPRING 2014 | 99
Shirt, $72, TOPMAN LUX,
at Topman. Pants, Shoes,
Glasses, Stylist’s Own.
SPRING 2014 | 101

SPRING 2014 | 103
SOCIETY
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magine tracking every aspect of your existence: where
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you go, how much you spend, who you hang out with,
what’s going in (or coming out) of your body. While
this may seem exhausting to some, more people are turning
their lives into hard data through self-quantifying, and de-
velopers are maximizing ways to upload your life.
0.7517 in 1.5086 in
Being aware of your budget or through numbers.’” Today, Wolf Now you no longer have to
diet isn’t anything new, but creat- and Kelly have also established wonder how much of your cof-
ing a community where users and Quantified Self Labs, a com- fee habit is a hindrance. With
makers of self-tracking tools come pany with the purpose to serve websites such as Mint.com, you
together to share and compare this unique community through can link your bank accounts and
their experiences is. For most, this meetings, conferences and expo- credit cards to one site and see
data is being harnessed to modify sitions worldwide. not only how much coffee you’ve
behaviors. Gone are the days of keeping ingested but where each cup was
The term “quantified self ” is a handwritten journal of your ac- purchased and how much was
believed to have been introduced tivities. Now you can simply clip spent on said coffee. You can
in 2007 by Wired Magazine ed- devices to your clothing to track also set goals to help curb your
itors Gary Wolf and Kim Kel- movement, sync your credit cards spending. Say you only want to
ly. In 2009, Wolf writes about to websites that break down your spend $50 a month on beverag-
co-creating the movement es; all you have to do is
and introduces it to the Yo U n o L o n g e R H aV e T o set the goal and Mint.
world: “With new track- w o n d e R H o w m U c H o F Yo U R com will keep you ap-
ing systems popping up prised of how much
almost daily, we decided c o F F e e H a B i T i S a H i n d R a n c e . your 2-pump Caramel
to create a website to track Macchiato addiction is
them. We called our project ‘The spending or scan food packages to hurting your summer vacation
3.7813 in
Quantified Self.’ We don’t have catalogue your eating habits. All fund. You can even be alerted
a slogan, but if we did it would of your data can easily be deci- when you’re about to go over
probably be ‘Self-knowledge phered from your smartphone. that coffee budget.
1 5 . 7 5 i n X 7. 6 2 9 5 i n
Want to get quantified? Read the rest of this story at eidemagazine.com
SPRING 2014 | 105

SOCIETY
Stories by
BONNIE HERRING, CHRISTINA MONTFORD
and ALEX TAYLOR
Illustrations by
LAUREN FOSTER and J.G. GINSBURG
O
22 LIFE HACKS AND
KNOW-HOWS TO
CURE THE CURIOSITY
The constant search for knowledge is what From ridiculous musings of how to open a
defines us as humans. We are always growing banana like a monkey to more serious inqui-
and evolving, never sitting still long enough to ries about how to master the dreaded Da Vinci
grow stagnant. Curiosity is what makes us who sleep cycle, these skills show that where there’s
we are; it’s what gives us a pulse. It lets us know a will to learn, there’s a way to get shit done.
we are still here and there’s more to be done. So, here’s to the what ifs, the how comes
Through our neverending quest for an- and the whats, because it’s those questions that
swers, we discover new ways to do things. move us along.
HOW TO OPEN A BANANA
LIKE A MONKEY:
If you’re like most of the population you’ve been peeling ba-
nanas from the stem for the majority of your life, struggling
to puncture the peel without it getting under your nails (or in
your mouth if you’re a biter). Well this is about to make your
life a whole lot easier while simultaneously making you feel a
little bit like an idiot. If you simply turn the banana around
and pinch the bottom end, it will split, allowing you to peel it
like a monkey. You’re welcome.
HOW TO FIX A HOW TO SHAVE WITHOUT SHAVING CREAM:

PHONE THAT Forgot to stock up on shaving cream before
spring reared its head? Don’t worry, shampoo
FELL IN WATER: and conditioner are a sufficient substitute. Sim-
ply apply the conditioner to the area you want
Whether you flushed your phone to shave when you’re in the shower, rub on some
down the toilet or flung it in your shampoo and you’ve got a shaving cream stand-
vodka cran one night, a wet phone in. If proper hygiene is just too much for you and
isn’t automatically a death sentence you don’t have shampoo or conditioner, baby oil
for your cell. Once you retrieve your or dish soap will work. In the alarming case that
phone, turn it off immediately. Take you can’t get your hands on any of these, a pea-
apart everything that you can and nut butter and water mixture will do the trick if
try to wipe off any excess water. Next you get desperate and don’t mind the smell.
comes the rice. Instead of dropping it
HOW TO MAKE AN
in a bowl of rice, place your phone in a
sandwich bag filled with uncooked rice
or surrounded by those little silica gel
IPHONE SPEAKER
packets (if you happen to have any left
from your last Amazon order). Finally,
leave your phone in a warm place for
the next 24 hours. Best of luck.
OUT OF A BOWL:
HOW TO FULLY ICE A
DRINK IN 3 MINUTES:
This little life hack will ensure that

you never serve your guests lukewarm
beer at a party again. Place the cans in
a steel pot and cover them completely
with ice. Fill the pot with water and
add in 2 cups of salt. Stir your mix-
ture and leave it in the freezer for three
minutes and voilà. Cold brews for the
home team. Stick the phone in the bowl. Press play.
That’s all folks.
SPRING 2014 | 107
HOW TO OPEN A BOTTLE
HOW TO MASTER THE
OF WINE WITH A SHOE: DA VINCI SLEEP CYCLE:
The Da Vinci sleep schedule, also commonly

called polyphasic sleep, is a method of sleeping
that only lets its participants rest for around
two hours a day. The idea is that you sleep for
20 minutes for every four hours you are awake.
Supposedly Da Vinci lived on this cycle, which is
how he managed to get all of his work done and
remained alert and creative. There are clocks that
will help train you to sleep in this way by setting
an alarm to go off whenever its time for a “power
nap” and again when it is time to wake up. This
method is said to give you back 20 years (if done
correctly) that you would have otherwise spent
sleeping. We tried it, and if you can push through
We’ve all been there. You bring a bottle of wine over to a friend’s the first debilitating two weeks, you’ll feel great.
house ready to throw back some glasses only to find that they don’t Of note: It is really hard to find things to keep
have a bottle opener. Don’t fret. You can still get your buzz. Just you busy and awake at 3 a.m. every day.
stick the bottom of the bottle in a shoe and knock the sole on a
nearby wall until the cork pushes itself out. Then, immediately
find a new friend.
HOW TO BLOW OUT YOUR HAIR:
Though recent hair trends suggest that the blowout is back,

I tend to believe that the effortless look is timeless. With the
right amount of product, a round brush and a blow dryer,
you can achieve silky, chic, no-fuss tresses. The blowout usu-
ally lasts for several days (especially with the application of
dry shampoo when it starts to get a bit greasy), but the ritual
itself is the real treat: sitting back and letting the stylist sham-
poo your hair, massage your scalp and blow out your locks,
all while sipping on a flute of champagne.
But you can’t always make it to a salon. In that case,
Jaime Terlecki, blowdry guru at b. You Blowdry and Beauty
HOW TO MAKE A Bar in Atlanta, has given us the tools to achieve professional
results at home.
MOSS BATH MAT: 1. Apply a light volumizing or thickening product.
2. “Rough dry” hair till 80 to 90 percent dry by pulling on
Who wouldn’t want a cozy mat made of moss to hug their feet after your roots to create volume.
they get out of the shower? It’s soft, and, bonus, it waters itself with 3. Separate your hair into four sections — one on each side,
the steam from your showers. All you have to do is get some plas- top and back.
tazote foam. Stack two layers of the foam and cut out the shape you 4. With a round brush, start blow drying the front sections.
want to make your mat with an X-Acto knife. Cut out little shapes 5. Spend extra time focusing on the ends to create a polished
in one of the layers of foam. This is where the moss will fit. Spread look.
some silicone on the back of the mat that you cut the shapes out 6. Set each section in rollers for extra volume and body.
of and stick the two pieces of foam together. Once the mat dries, 7. When hair is cool, remove rollers, tousle and apply a light
rub water all over the mat to make it moist (Note I said moist, not hair spray.
soaked.). Finally, fill each hole with your choice of moss plugs. 8. To make your blowdry last, add dry shampoo to your roots.
HOW TO TIE A BOW TIE:
It’s damn near a sin in the South for a man not to know how to tie a decent bow tie. From
cotillions to formals, a bow tie is a Southern gentleman’s best friend. If you missed the
boat on how to construct a clean, crisp tie, here’s how to do it in a few, easy steps.
1. 2. 3. 4. 5.
6. 7.
1. Put the tie around your neck making sure that the left end is a little longer than the right.
2. Cross the left end over the right. Lets call the left end 1 and the right end 2.
3. Take 1 and tuck it into the space between your neck and the tie.
4. Fold 2 at the widest portion, making sure to hold it sideways.
5. Drop 1 over the folded 2 and fold 1 up through it.
6. Pass 1 under and behind 2 (which should now be on your left) and through the loop
behind the right end.
7. Tighten the knot.
HOW TO SHARPEN
A KNIFE WITH A
HOW TO HANG A POSTER
COFFEE MUG:
WITH A MAGNET:
If you want to add some life to your room without poking
holes in your beloved posters, you can do so with magnets
and push pins. Simply glue flat thumbtacks to small mag-
nets. Push the thumbtacks into the wall where you want
to hang the poster. Glue the same amount of magnets to
the back of your poster and use the magnets’ attraction to
the push pins as an alternate adhesive. If your walls can’t
handle the microscopic holes that thumbtacks create then This one is ridiculously simple. Flip the coffee
you can use a magnetic primer to coat the room. mug over and rub the knife against the mug in
a sawing motion on both sides. The end.
SPRING 2014 | 109
HOW TO CLOSE A BAG OF CHIPS WITHOUT A CLIP:
Having to eat stale chips is a cruel and unusual punishment that no one should have
to endure. Clips are rarely there when you need them and rubber bands don’t even
attempt to keep your chips crisp. Luckily, you can preserve the crunch in your favorite
snack with just your hands.
1. 2. 3.
4. 5. 6.
Squeeze all of the air out of the bag, and then flatten the top of the bag. Fold the bag
with about 1-inch folds until you almost meet the chips. Fold the two corners to the
back of the bag, creating 1-2-inch tabs. While keeping the tabs tucked in, pull the front
of the fold over the top. It’s a little tricky, but once you get the hang of it, you’ll never
have to suffer through another stale bag of chips again.
HOW TO MAKE LIPSTICK OUT HOW TO

OF CRAYOLA CRAYONS:
You will need: One Crayola crayon of your choice, coconut oil, OPEN A
a pot and a toothpick or skewer stick.
1. Cut crayon into equally sized 1-inch pieces. Remove paper.

POMEGRANATE:
2. Fill pot with 1 cup of water, and set heat to medium low.
3. Place a small, empty glass bowl in the middle of the pot. Scalp the top of the pomegranate
4. Add 1/2 teaspoon of coconut oil per inch of crayon into the with a knife without piercing its
small glass bowl. (For a more opaque finish, add 1/4 teaspoon.) skin. Remove the top gently so as
5. Add crayon piece(s) and stir. The crayon should melt in 30 not to pop the seeds. You will see
seconds to a minute. the six “chambers” or sections that
6. Immediately pour mixture into your desired container. An contain the pomegranate seeds.
empty lipstick shell, lip balm container or contact lens case Slice along the chamber lines to the
work well. bottom of the pomegranate, mak-
7. Once lipstick mixture has cooled, put container in the refrig- ing sure not to pierce the skin. Press
erator for a couple of hours. from the top of the pomegranate,
pulling open each chamber. Gently
*Don’t pour any extra lipstick mixture down the sink or it will clog. pick off the seeds to enjoy.
HOW TO
UPSIDE DOWN BRAID:
Braids are the best hair accessory. One braiding trend at the nape of your neck. Split the section into three
that is catching on quickly is the upside down braid. pieces and begin to braid upwards. As you braid, add
To achieve this look, flip your head over and brush sections of hair from the left and right sides of the
all of your hair over your head. (You can rub a little braid. Continue this as far up as you want the braid
mousse in it to make your hair easier to work with.) to go, pin the end and scoop the rest of your hair
Take your finger and separate a small piece of hair into a bun.
SPRING 2014 | 111
HOW TO MAKE A MACRO LENS
FOR YOUR CELL PHONE:
You can take close-up pictures with your phone camera that capture in-
Photo taken of a snowflake

credible detail with your own attachable macro lens. Phone macro lenses
can be a bit pricey, but they are easy and cheap to make with items you can
probably find around your house — a laser pointer, a bobby pin and tape.
Take the top off the laser pointer, and you will see a piece that protects
the lens. Gently take out the lens so as not to scratch it (using pliers or scis-
sors). Place it between the sides of the bobby pin, then situate the lens over
the phone’s lens (make sure it is directly on top). Tape the bottom of the
bobby pin to the phone, open the camera app and start shooting!
HOW TO REMOVE A SPLINTER

WITH BAKING SODA:
Sometimes tweezers alone won’t do the trick — es- remove the bandage, and if the splinter is sticking
pecially if your splinter is tiny and has disappeared out or visible, you should now be able to easily re-
beneath the skin. Instead of digging, wash and dry move it with tweezers.
the affected area, then apply a paste made from a Repeat the method with new paste and an-
little bit of water and about 1/4 teaspoon of bak- other bandage every 24 hours until the splinter
ing soda. Cover with a bandage. Over the next 24 is gone. (You may have to repeat the method a
hours, the baking soda paste will cause the skin to few times every 24 hours before the splinter be-
swell, helping to push the splinter out. A day later, comes loose enough to remove or falls out.)
HOW TO USE YOGA TO SCULPT AND TONE FACIAL MUSCLES:

If spending countless dollars on facial creams and surgical lifts doesn’t appeal
to you, consider finding the fountain of youth in the ancient art of yoga. The
solution may be as simple as dedicating five to eight minutes a couple of times a
week to a facial routine of stretching and toning away the wrinkles. After age 30,
skin and muscles begin to lose significant collagen and elasticity, muscles become
longer and ropier, and skin begins to sag and wrinkle. Muscles in our body re-
quire targeted movements to improve circulation and increase oxygen flow. The
principles of yoga that are effective for toning and shaping the body can also be
applied to the intricate muscles of the face.
Yoga instructor Annelise Hagen believes that just like the large muscles in the Popular Facial Exercises:
body can be trained, so can the facial muscles, which led her to author a book If you want to attain fuller, firmer lips,
and new DVD called “The Yoga Face.” Hagen maintains that targeted muscle just practice “The Marilyn,” à la icon Mar-
training for the face can actually create a lifting and minimizing effect on sagging ilyn Monroe blowing kisses at her idolizing
skin and wrinkles. Realizing the benefits of those simple routines led her to refine fans. Stick out your lips, press them against
her technique of facial yoga. Hagen teaches her students that, “it is important to your palm and repeat.
“The Lion” facial yoga pose helps tone
not give up, you can sculpt and reshape your face naturally. We are ageless inside
the muscles in your neck. Inhale through
and out, we need to let go of the fear of growing older.” your nose while squeezing all of your facial
If this sounds like another workout that needs to be added to an already busy muscles. Then exhale through your mouth
schedule, do not stress. These exercises can be done anytime, anywhere. That and stick out your tongue, stretching it to-
morning cup of coffee or afternoon commute may prove to be the perfect time ward your chin, while opening your eyes
to wage war against wrinkles. wide. Repeat.
It’s time to accessorize the face. Selecting eyeglasses that speak to one’s individual
HOW TO personality is imperative, especially since glasses tend to stay with us for at least a
year or more. Ever find yourself asking these kinds of questions: How do I know
SELECT THE what looks good on me? What colors should I be looking at? How can I find
frames that are suited for me but are also stylish and trendy? Just like every good
PERFECT PAIR shopping adventure, there are three important factors to consider when selecting
this new accessory.
OF GLASSES: The perfect frames should contrast the shape of your face, so the first step is
to determine what your unique features are. Choosing the correct frame size and
shape is similar to choosing the right style dress for your body type and just like
clothes, frames can provide a slimming or plumping effect on the face. There are
four face shapes that are considered to be the most common which are: round,
oval, heart and square. While everyone may not have exactly all of the features
described, choose the one (or possibly two) that seems to describe your face best.
The Most Common Face Shapes: Skin Complexion:

Round – basically proportionate in width and length, Cool complexions have blue or pink undertones.
prominent forehead and a rounded chin, with fuller Warm complexions have peachy tones.
cheeks and little to no distinguishable angles. Olive complexions are usually considered cool with a
Try: rectangle, square and cat eye style frames. mix of blue and yellow undertones.
Avoid: overly round (can make the face look even
fuller), small frames (will be out of proportion) and Hair Color:
completely rimless (will not provide any contrast to the Cool colors: platinum blonde, blue/black, white, au-
face). burn, salt and pepper and ash brown.
Warm colors: golden blonde, brownish black, brown,
Square – basically proportionate in width and length, gold, carrot or dirty gray.
broad cheeks and chin, boxy jawline and prominent
forehead. Frame Colors That Complement Coloring:
Try: round, oval and cat eye style frames. Cool Coloring: black, silver, rose brown, blue gray,
Avoid: boxy, double bridges and heavy details plum, magenta, pink, jade, blue and dark tortoise.
around the brow line. Warm Coloring: camel, khaki, gold, copper, peach,
orange, coral, off white, fire engine red, warm blue and
Heart – prominent forehead, high cheekbones and nar- black tortoise.
row to pointed chin.
Try: Rectangle, round and cat eye frames.
Avoid: overly embellished, top heavy brow accents
and decorative tips (all which may draw attention and
exaggerate the width of the forehead).
Oval – face is longer than it is wide, high cheekbones

and chin is slightly narrower than the forehead.
Try: rectangle, square, round, oval and cat eye.
Avoid: frames that are too big or too small. ROUND SQUARE
Now that you have determined the shape of glasses

you want, it is time to select a color. There are a few
things to consider when selecting the color of your
frames: hair color, eye color and skin tone. Designers
break it down into two main categories: cool and warm.
Try selecting frames that work best with your coloring
by selecting frames with the same or similar tones.
HEART OVAL
SPRING 2014 | 113

HOW TO REMEMBER THE NAMES
OF PEOPLE YOU JUST MET:
It’s a common problem: forgotting the name of the person The conversation would go something like this:
you just met while still speaking with them. When this hap- “Hi, I am Mark. It is nice to meet you.”
pens, eventually the dreaded question must come out, “I am “Hi Mark, I am Bonnie. Nice to meet you as well.”
sorry, what did you say your name was?”
Remembering names has proven to be a very difficult With a more difficult name, try something like this:
skill to master, but the key may lie in our ability to fully “Hi, my name is Avi.”
focus on the situation at hand and really commit a name “Avi? Did I pronounce that correctly? My name is Bonnie.”
to memory.
If the name is very difficult or you are having trouble
hearing, you might try this:
Next time you find yourself in an introduction try these simple steps: “I am not sure if I heard you correctly, would you mind
Focus completely on the conversation and be fully engaged in the spelling your name for me?”
introduction.
Repeat their name for clarity and to ensure you heard it correctly.
Try to remember something about them to associate with their name. Of course sometimes it is possible to do everything correctly
At the end of the conversation, repeat their name again. and still not be able to retain the name of the person standing in
front of you. When that happens, it is completely acceptable and
polite to ask them to repeat their name. Simply say, “I am sorry,
The caveat is that this theory works best on simple or more I didn’t catch your name. Would you mind repeating it?” It is
common names we hear. The more difficult the name is to pro- much less embarrassing than to not remember when you have to
nounce, the more effort will be needed to remember the name. introduce them to your friend who just joined the conversation.
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SOCIETY
NOVEL
BUSINESS
LOCAL BOOKSTORES FIND A WAY TO SURVIVE AND THRIVE
Story and photography by GINA YU
Indie bookshop owners curate every book that
enters their store, looking at who walks in and what
is worthy of stacking a shelf.
T
hey maintain an art of crease in customer traffic.” books, a $7 copy of “Their Eyes Were
service that has lost foot- But the times have changed, and Watching God,” a hardback of “Squir-
ing in a culture of con- disenchanted readers crave something rel Seeks Chipmunk” by David Sedar-
venience and efficiency. a little more personal and a lot closer is and a new copy of “An Illustrated
Customizing choices to to home. Though some have likened Guide to Cocktails.”
every person and taking time to share the decline of bookshops to the fall of Despite personal taste, bookshop
stories, these are the hubs of commu- brick-and-mortar record or video stores, owners are first and foremost book-lov-
nity being revived by this generation. the product and experience is different. ing readers. Their purpose? To satiate
The height of local bookstores “Contrary to popular narrative, the out- their fellow book enthusiasts. And it’s
ranged from the ’70s to the early ’80s. look is not as bleak for bookstores,” says working. Many bookstores are not
Then chain booksellers like Barnes & Joni Saxon-Giusti of The Book Lady only surviving but thriving thanks to
Noble entered the picture. With the Bookstore in Savannah, Ga. creatively conscious owners and sup-
advent of Amazon in the ’90s, the de- From picture books to collector’s portive community members. Since
cline was steep. The intimate search editions of the classics, indie book- 2007, Blue Bicycle Books has grown
for the perfect book was altered to fit shops do something that the swallow- every year with a 30 percent increase in
a pursuit for whatever's cheapest or ing, fluorescent-lit stores and one-click revenues last year.
shiniest. Contributing to the closing online ordering services don’t. They Jill Hendrix of Fiction Addiction in
of many stores, the online shopping breathe and flex. At the hands of the Greenville, S.C. sees that communities
tycoon curbed prospective booksellers owners, the bookshops reflect prefer- with strong shop-local programs like
from opening new shops. Yet with the ence and intent, considering what their Austin, Texas’ “Keep Austin Weird”mes-
shuttering of Borders in 2011 and the communities want and actually need. sage seem to have some of the strongest
determination of book-loving local “When people buy something, independent bookstores. “Conceivably,
communities, bookshops are taking sometimes they like to have a con- shopping could go completely electron-
part in a movement to uphold the nection to it; they like to feel it has ic,” she says. “I think this would be a
sanctity of the physical book. some sort of story. It’s more fun to mistake though, because stores are a
Janet Geddis of Avid Bookshop in
Athens, Ga. grew up a voracious read-
er and writer — “the kind of girl who “THE ADVANTAGE INDEPENDENT
would feel a mild panic if she didn’t have
a book, paper and pen on hand at all BOOKSTORES AND OTHER SMALL
times,” she says. For anyone with a favor-
ite coffeehouse or eatery, they know the BUSINESSES HAVE IS HOW FAST
meaning of a third place. A place beyond
the home or workplace, the third is an
WE CAN INNOVATE,”
anchor of community life. Ray Olden-
burg of “The Great Good Place” holds buy something in a real place from real place where like-minded individuals
that these physical markers are essential people than to have it just show up can find each other.”
for civil engagement. For Geddis, a great on your doorstep,” says Jonathan San- Fiction Addiction recently held an
bookshop is a third place. chez, owner of Blue Bicycle Books in author luncheon, and first-time at-
She remembers when chain-store Charleston, S.C. “It’s sort of the differ- tendees raved about the opportunity to
shopping seemed like the newest and ence between going to a nice restaurant be surrounded by other readers. “The
greatest thing. “American shoppers and ordering through the drive-thru.” advantage independent bookstores and
were courted heavily by big box stores’ Sanchez has a signed Tom Robbins other small businesses have is how fast
looming sizes and discounting,” she and a first edition “The Great Gatsby” we can innovate,” Hendrix says. “If
says. “A large number of independently behind him. Meanwhile, he watches something’s not working, we can adapt
owned bookshops saw a dramatic de- someone check out with two children's and try something else.”
SPRING 2014 | 117

A
vid Bookshop does multiple communities, that they will indeed says. It’s about mutually benefitting
events with local Athens orga- survive, and thrive.” everyone.
nizations and nonprofits, host- Amazon still looms in the back- Whether flipping through a phys-
ing a variety of book clubs and author ground, however. By offering pub- ical book, downloading a digital edi-
meet and greets. “Communities of all lishers highly competitive purchasing tion or scrolling through an e-book
sizes with a strong local business net- arrangements, it devalues books by (though that trend seems to be ta-
work see the value in preserving what pricing them below cost, and trains pering off), newer generations face
keeps their areas unique and vibrant, consumers to believe that a book is not the danger of putting down the jour-
and will deliberately spend their mon- worth its cover price. “I firmly believe neys that take time and introspection,
ey locally in order to maintain that hu- there needs to be a big change in re- trading them with the temptation of
man connection (and its correspond- gards to the way publishers deal with instant gratification.
ing economic benefits),” Geddis says. Amazon if publishing is going to re- Fostering imagination, manifest-
The public is starting to realize main healthy and viable,” she says. ing gateways and honing possibili-
that if they don’t choose to support But independents do something ties, the necessity of the written word
local business, they simply will cease else that Amazon can’t. They engage. is motivation enough to keep books
to exist. “Resurgent appreciation for Investing in community organiza- alive and valuable.
local community businesses have giv- tions, these bookshops volunteer time “While reading appears on the sur-
en independents a much-needed, and and resources into the very organisms face to be a solitary act, it can often be
deserved, boost,” Saxon-Giusti says. “I that keep them alive. “Local busi- just the opposite,” Geddis says. “Books
think that as long as independents give nesses support other local businesses connect us to people we will never meet
their customers excellent and knowl- by giving their patronage to them as in ‘real’ life; they expose us to places
edgeable personal service and contin- well. Sales tax is directly invested in and situations and even emotions we
ue to engage meaningfully with their your own community,” Saxon-Giusti may not have ever experienced before.”
Favorite Books from Bookshop Owners

Janet Geddis, Avid Bookshop, Athens, Ga.
“In the Time of the Butterflies” by Julia Alvarez, “Hyperbole and a Half ” by Allie Brosh, “Until We End” by Frankie Brown, “Dept. of
Speculation” by Jenny Offill, “Seven Stories Up” by Laurel Snyder, anything by Ray Bradbury, the David Sedaris complete collection.
Jill Hendrix , Fiction Addiction, Greenville, S.C.
“The Signature of All Things” by Elizabeth Gilbert, “Dune” by Frank Herbert, “Someone Else’s Love Story” by Joshilyn Jackson, “To
Kill a Mockingbird” by Harper Lee, “The Martian” by Andy Weir.
Jonathan Sanchez, Blue Bicycle Books, Charleston, S.C.

“The Great Gatsby” by F. Scott Fitzgerald, “Seinlanguage” by Jerry Seinfeld, “Anna Karenina” by Leo Tolstoy, “Tepper Isn’t Going
Out” by Calvin Trillin.
SPRING 2014 | 119

FA S H I O N
T H E B E S T O F K N O W I N G
CHRISLEY Story by TOVA GELFOND

Makeup by ERICA BOGART
Photography Assistant: MIKE COLLETTA
Todd Chrisley sits on his legs with the ease of a 6-year-old watching cartoons.
W
e’re sitting in the mid- I wonder if America will be able miss a Todd-ism — one of the
dle of one of his many to pick up on those intangibles many coined and vibrant phras-
living rooms — this through the TV screen. es for which he’s known. But I’m
one decorated with dozens of Julie, his wife, is getting her already thrown off-guard. There
original dried-leaf prints from hair done in the next room, so are punchy one-liners he’s toss-
Coco Chanel’s apartment in for now it’s just me and Todd ing about, and he’s innovating
Paris. I feel at home in his realm, — a man known for his fero- new sayings at such a pace he
though a third party would see cious use of discipline as much might have his very own dic-
us as stark opposites: him, with as his keen fashion sense. I’m tionary one day. But he is being
his finely manicured blonde coif, not scared, but I’m alert. The authentic. His conversations are
zip-up white sweater, shorts and goal is to connect with the real even revealing. By the time I
bare feet; me, dressed in astute all man — not the millionaire real notice the clock, there are tears
black with overly pale skin and estate mogul or TV personality, rolling down my cheeks, and
dark hair. Perhaps it’s a Southern but rather the human and mar- Todd’s eyes are watering up.
thing to open your house with keting genius behind the Chris- Yes, we are, in fact, crying in the
arms wide as he did for me, and ley brand. I also can’t afford to Chrisley house.
SPRING 2014 | 121

Say what you will about reality television. I have probably said the same. It’s
staged. It’s trash. It’s a load of bull. There are acceptable guilty pleasures (“Top
Chef,” “Keeping Up With the Kardashians”) and trashy wastes of airtime
(“The New Atlanta,” “Bad Girls Club”), but the expectations don’t seem high
to begin with. I’m wondering what type of show “Chrisley Knows Best” will
be seen as when I drive up to the gate of the 30,000 square-foot Georgia
mansion that I’ve already become cozy with on USA network trailers.
O
h look, there is the pool where Todd threw tally launched judgements — but one that exposes the
his son’s laptop. And how about the kitch- challenges all parents face in this age. Later, Julie tells
en where he was fighting with his daugh- me, “It’s hard as parents because, of course, you want
ter? And even later I was bestowed with a to shield your children from the hard stuff. And being
peek of his drool-worthy closet where the on the show certainly hasn’t made it easier. As parents,
magic happens. These dramatic moments are the stuff we reassure our children what people say has nothing
network executives dream about: follow around a bra- to do with who you are.” Todd agrees: “This has re-
zen man and his feisty wife with their five precocious moved their blinders through life,” he says. “Overall,
kids (and two grandkids) while they work on build- this show has given them a different perspective. We
ing their very own name-brand department store, and are still the same parents we always were, we just rein-
you’ve got a hit show. A hit worth fighting for. force what we have already taught them.”
It was a sizzler-turned-series situation that started a Such lessons include how to dress like a lady,
bidding war between the networks to snag the rights to when to listen to your father (always) and family
this family’s drama. “Chrisley Knows Best” didn’t even togetherness as the ultimate credo. For a man with
have a pilot. Preliminary footage of the Chrisleys was serious Southern values, he’s pretty liberal. The
so exciting, nine networks bid for the show — the big- colorful use of colloquialisms and tell-it-like-it-is
gest offer coming from the Oprah Winfrey Network. no-nonsense is a Todd Chrisley calling card, while
But in the end, Todd chose USA as the show’s launch- Julie is known for poignantly timed smiles and quip-
pad and home because, “It just has the most viewers py responses. It’s a brilliant pairing. They are also
of any network,” he says. “And they have never done a progressive when it comes to gay marriage, women’s
reality TV show before.” rights and racial equalities. “No one is going to tell
“What you see on TV is real,” he assures me, and me how to feel, who to love and what to do with my
by the chaos I’ve already presided over, I would say it’s kids,” he explains.
true. His daughter, Savannah, pops in and out of the But this doesn’t detract from an overly generous
kitchen to grab things; Julie has already doled out bags moral compass. What sticky tabloids and adventurous
of McDonald’s treats and Styrofoam cups of sweet tea TV clips won’t show you is the Chrisley’s commitment
for breakfast; the housekeeper is screwing in lightbulbs to charities — like the dozens of fundraisers they host
above while the house manager takes a tally of what and to which they devote time — or the empirical
needs to get done. The other kids
are out doing a charity drive at
a local school, and I can’t imag-
ine what it would be like should “WE HAVE A CONTROLLED CHAOS,”
they arrive home soon. But in this
way, the show hasn’t changed their TODD EXPLAINS. “NO MATTER WHAT
lives. “We have a controlled cha-
os,” Todd explains. “No matter YOUR FAMILY LOOKS LIKE, IT’S YOUR
what your family looks like, it’s
your family. This works for us.” FAMILY. THIS WORKS FOR US.”
Just then, his granddaughter
wobbles into the room, barely
walking in pink-patterned jammies. Todd lights up, outreach they take on — like Todd personally buying
stops talking and immediately engages with the en- Christmas toys for hundreds of underprivileged kids
ergetic infant, cooing, “Come to Papa!” He holds his during the holidays. Truth is, compassion isn’t a great
hands out for her, and she smiles a wet, spattered smile storyline for primetime. Kindness is centered around a
and hobbles toward him. Todd is in the zone. He’s a slow-moving progression of choices instead of the rag-
dad at his very core. A family man. ing excitement of spousal fighting, mischievous chil-
Perhaps it’s this characteristic that sets the Chrisleys dren and luxurious overspending.
apart from their spring-lineup counterparts: the way in As I ask Todd about these endeavors, I get the
which they approach the standards of family together. sense that he doesn’t really want people to know about
Both parents want the best for their children, however, all of those things. In a world of “gotcha” media and
Todd rules with an iron fist and Julie with an open commitment to an open-book lifestyle, some things
palm. The greatest part is, unlike most, they are not are meant to be personal, and he’s happy just to help
afraid to discipline their children in front of millions of people and stay quiet about it ... even if it means he’s
Americans. It’s a bold move — one that comes at a cost misjudged. “I don’t care what people think,” he says.
of negative social media comments and aggressive digi- “We are who we are. This hasn’t changed us.”
SPRING 2014 | 123

T
odd grew up in a small town, taking a chapter I wear?” she replies while rushing past us to dig into her
from the quintessential rags-to-riches story. He’s gargantuan closet. “I told her what to wear,” Todd says
used to being name-called and suppressed — it to me, with a formidable Southern twang. “She just
would take a massive force of hyperbolic proportions doesn’t listen to me!” He rolls his eyes. I laugh.
to alter this man. But something did. The past three Style is Todd’s world. Every angle of this house is a
years have beaten down on the Chrisley family in the fashion moment. Southern in manner and timeless in
form of embezzlement of funds from his former CEO execution, each detail of his existence seems to have
followed by the death of Todd’s father from liver can- a life and a sophistication — down to the built-in
cer, all while Julie was diagnosed with breast cancer. espresso machine in the master bedroom (that Todd
I watch as Todd describes the
moment he found out his wife had
a tumor: his eyes are heavy with sad-
ness and his hands motion through
the air with purpose. I can almost
“IF IT WEREN’T FOR THIS
feel his heart pounding through his
chest as he relives what was “the WOMAN, I WOULDN’T
worst time of my life,” he says. “At
least with the CEO, he didn’t steal HAVE SURVIVED. AND IT
HAS BEEN SO HARD, THIS
what was important. It’s just mon-
ey. With Julie, I remember praying
more than I ever had.”
He takes me deeper into his
memory, recounting the moments of
PROCESS, AND LETTING
despair he whispered prayers to God,
the force of action he took, flying to GO. AND LOVING.”
Johns Hopkins for tests and treat-
ments, and the conviction of support
when they decided, as a couple, for Julie to get a double has never actually used!). Chrisley & Co., the new
mastectomy — all while being a rock to his father who department store with the family name (the first
lay dying in a different hospital bed. store set to open in Nashville next year), is certain
“If it weren’t for this woman, I wouldn’t have sur- to be filled with his trademark high-octane, opulent
vived. And it has been so hard, this process, and letting swagger. He’s even launching several products down
go. And loving.” the pipeline (think clothing, housewares, beauty) in-
He stops ... takes in staggered sips of breath. cluding an elite skin care line with renowned plastic
“I think I have been afraid to love her that much, surgeon Dr. Miles Graivier. I see why it’s hard for him
you know?” he asks, looking down at his hands. “Be- not to micromanage everyone — he has such a pow-
cause I’ve just been so afraid that something could hap- erful point of view, which comes off as demanding
pen to her ... and ... that woman is my entire world, the and unyielding.
mother of my children.” If you think that puts Todd in command, you’re
My throat is hot, choking on my own tears. I can wrong. Julie is strong, intense and full of passion — a
hardly pose my next question: woman who is also in charge. Their toying and play-
“How did you survive your dad dying while your ful juxtaposition is complex and even charming. It’s a
wife was also fighting cancer?” I ask apprehensively. He respect that has been honed over the course of a rocky
looks at me and smiles a sad smile. “I think God put history filled with children, illness and disappoint-
me on autopilot ... so I could focus on taking care of ment. It is, however, equally full of love, optimism and,
her. I learned, you have to let go and let God.” of course, sex. “I have marched to my own beat,” Julie
Julie comes into the room, hair done, makeup on. says. “What works in our life works for us. We are not
“How do I look?” she asks Todd. I wipe my eyes and a brand that’s forcing you to be a certain way. You don’t
try to compose myself. “Less makeup,” he says. He’s di- have to agree with us, but perhaps you’ll find some-
rect; the master stylist of everyone’s life. “What should thing that you have in common.”
Yes, there are collective similarities I see. Family is family, and they are no dif-
ferent on TV or in-person. It’s the usual suspects coming together to break
bread and bicker. Something undefinable between the McDonald’s sweet tea
and laughing spouses that’s just so normal. Well, almost; I certainly don’t have
original Coco Chanel prints on my walls. Do you?
SPRING 2014 | 125
FA S H I O N
SHOPPING On a Diet
ON THE HEELS OF THE
SLOW FOOD MOVEMENT,
SLOW FASHION HAS
EMERGED AS THE LATEST
SHOPPING TREND.
Story by JAIME LIN WEINSTEIN

Photography by MING HAN CHUNG
If fashion were food, retailers like Forever

21 would be fast-food chains (McDonald’s,
Taco Bell and the like); Louis Vuitton, a
fine, French restaurant with three Michelin
stars. Shoppers have long become familiar
with the so-called “fast fashion” retailers
— Zara, Topshop and the aforementioned
Forever 21 among them — that provide
stylish clothing at cheap prices to the mass-
es. And, much like the burger you buy for
merely a buck, the low price tag is the re-
sult of a business model based on low qual-
ity, underpaid labor and mass production
(capitalism, at its very best).
Rag & Bone Spring 2014
I
t started in the 1990s. Some to unravel after a single wash) and a
companies looked at the cur- growing sociological urge to always
rent retail model, which was be “in style.” This impulse has only
providing clothes based on been exaggerated by the age of the
the season. They realized that Internet, which now brings knowl-
if they started putting new and in- edge of the latest trends to consum-
expensive clothes on the floor on a ers literally the minute they appear
weekly basis, or even a daily basis, in- on the runway. Then there’s the
stead of seasonally (made possible by fact that few people actually know
computer technology which enabled how to sew themselves these days.
retailers to design, manufacture and “(Consumers) can go their whole
ship products much faster), they lives without ever seeing a piece of
could get their customers walking clothing being made,” explains Eliz-
through the door much more reg- abeth Cline, journalist and author of
ularly, and walking out with more “Overdressed: The Shockingly High
products in their shopping bags. The Cost of Cheap Fashion.” “So in their
declining cost of clothing ran parallel minds, clothing just magically ap-
with an increase in buyers’ consump- pears on a hanger at their favorite
tion, resulting in closets full with 50 store; they don’t think about who
of (almost) the exact same peplum made it, how it was made, if it was
tops (you’ll need some back-ups made well.” And so began a shift in
anyway when all their seams begin the way we view and value clothes.
Tadashi Shoji Spring 2014
“I see people wanting to
shop for quality and crafts-
manship and timeless de-
sign rather than going for
that trendy piece”
G
ranted, it’s not hard to fall Design, is growing steadily. “The term Manufacturing Initiative, an invest-
victim to the allure of cheap started about 10 or so years ago and ment fund aiming to help revitalize
clothing. “It’s very human came from the slow food movement,” New York City’s garment industry.
to want to keep up with what those Clark explains. “What it implicates is a Much like the CFDA/Vogue Fashion
around us are doing and to be in way of just thinking much more about Fund, it’s structured as a grant com-
style,” Cline says. “I think that urge what one’s buying, what one’s wearing petition offering assistance to top
is very strong. And I think that fast and how it’s produced.” Beyond simply fashion manufacturing production fa-
fashion really feeds on our desire to green fashion (which is “just another cilities and provides support not only
belong.” But basically, someone is way of sort of proliferating another financially, but through professional
paying a high price — and if it’s not form of consumerism or consump- development programming as well.
the consumer, it’s the environment, tion,” Clark remarks) slow fashion is Retailers are being more ethical in
like the Pearl River in China that now really about changing consciousness their processes, too. Fashion brand Ei-
runs black thanks to the deep indigo and challenging the relationship we leen Fisher has long held sustainability
dye of denim dying facilities near- have with clothes as consumers. “We at a high importance and continues
by. “You also have the issue of our all have too much stuff. The closets to grow its social consciousness initia-
landfills filling up due to increased are full of clothes. It’s not particularly tives from eco-friendly design (over 50
textile waste,” Cline adds. “People fulfilling. So there’s this shift in think- percent of the cotton used in its cloth-
are literally throwing all these clothes ing about the way we
in the trash on a pretty astonishing shop,” Cline says. “I see
basis. You would think people are do- people wanting to shop WE ALL HAVE TOO MUCH
nating them, but in fact, Americans for quality and crafts- STUFF. THE CLOSETS ARE
throw almost 68 pounds of textiles in manship and timeless FULL OF CLOTHES. IT’S NOT
clothing into the garbage per person design rather than go- PARTICULARLY FULFILLING.
per year.” And it’s the factory working for that trendy piece
ers, like in Bangladesh, where more from H&M or Forever
than 1,100 workers died in the now 21 that they’re only going to wear for a ing is organic) to political engagement
infamous Rana Plaza garment-facto- season and throw out. And that’s a big (Eileen Fisher is a part of two public
ry collapse of 2013. Plus, outsourc- component of slow fashion. It’s not just policy groups dedicated to shaping
ing production overseas where labor about where you shop and what local legislation and regulations: the Busi-
is cheaper contributes to our own or sustainable brand you buy, but it’s ness for Innovative Climate & Energy
country’s unemployment rate and about the way you shop: Buying things Policy and the American Sustainable
dwindling garment industry. that you’re actually going to wear and Business Council). They also imple-
But things are changing, and fash- then taking care of the things that you mented a Repair Program in 2005
ion can be likened to food yet again. already have in your closet.” — whether it be a missing button, a
What is known as the “slow fashion” The industry is starting to sup- broken zipper or a small moth hole,
movement, “fashion which is more port the movement, too. Another part customers can bring their items to a
mindful,” as described by Dr. Hazel of the slow fashion ethos is keeping retail store and have it repaired, free
Clark, Professor of Design Studies and things local. The Council of Fashion of cost (or get reimbursed if they have
Fashion Studies and Research Chair of Designers of America (CFDA) recent- a garment mended by their own local
Fashion at Parsons The New School for ly started a new program, the Fashion tailor or seamstress).
Even fast fashion retailer H&M has
joined the slow fashion bandwagon. Well,
sort of. While there’s no plan to stop pro-
ducing hordes of fashion-forward clothing
about as quickly as you can get a meal at
a drive-thru, the clothing company did
launch their Conscious Collection, an
eco-friendly line of clothing, in 2012. An-
other initiative called Garment Collecting
encourages customers to bring in their old,
used garments for recycling in exchange
for an in-store discount. And, believe it or
not, H&M has actually made the Global
100 Most Sustainable Corporations in the
World list five years in a row now. In ad-
dition, while they don’t own any factories,
they do require suppliers to sign a code of
conduct outlining working conditions and
environmental practices, and are working
to create a wage policy for the suppliers in
their production countries.
Now we may not see the industry go-
ing back to a purely seasonal schedule.
New York Fashion Week continues to get
bigger and more frequent — it occurs five
times a year now if you count the pre-fall
shows in January, the resort shows in June
and men’s fashion week, in addition to
the original spring and fall fashion weeks.
Then there’s the fashion weeks in capitals
of style around the world from Paris and
Milan to London and Rio. But is the cur-
rent runway schedule perpetuating the
principles of fast fashion? Not necessarily.
Fashion, you see, is much more nuanced
now. “The kind of whole runway phe-
nomenon and celebrity culture is partly a
form of entertainment today,” Dr. Clark
explains. “People consume fashion like
they consume other forms of visual enter-
tainment.”
“Fashion’s a really complex thing,”
Clark continues. “And it’s very complex
because it’s to do with global capitalism,
but it’s also to do with human beings and
how they show off their identities to one
another.” After all, not everyone would
start buying only Hermès and keep it for-
ever if they could suddenly afford it. But
most would take a Birkin in black with a
side of Olga charms, hold the pickles.
Tadashi Shoji Spring 2014
SPRING 2014 | 129

BEAUTY
Glasses, $280, SERAPHIN, at OGI Eyewear.
Photography by JAMIE HOPPER
Model: MEGHAN OTIS for CLICK Atlanta
Makeup by ERICA BOGART for YSL Yves Saint Laurent
Hair Styling by CHERYL NICKEL and EMILY OWEN
for Dyer & Posta Salon
Styling Assistant: DARICKA WALTON
Production Assistance by AVI GELFOND, TOVA
GELFOND and JAIME LIN WEINSTEIN
Everywhere you turn there are woven tresses

or someone with 20/20 vision sporting of seconds. You can experiment with
oversized spectacles. Both trends have wide rims and basket braids or go the
the power to instantly upgrade a look: more traditional route and opt for a
braids can give your messy, unkempt squared frame with a French braid.
locks purpose, and with the right lens- The opportunities are endless. So
es, you can transform from quiet librar- feel free to skip wash day and leave
ian to fashionable hipster in a matter your contacts in the case.
Glasses, $249, OGI EYEWEAR, at
OGI Eyewear. Denim Shirt (worn
throughout), $72, LOVE & AM-
BITION, at loveandambition.com.
Necklace, $64, GIANTLION, at
eidemagazine.com.
SPRING 2014 | 133

Glasses, $265, SERAPHIN, at OGI
Eyewear. Necklace, $72, YOUNG
FRANKK, at eidemagazine.com.
SPRING 2014 | 135
Glasses, $265, SERAPHIN,
at OGI Eyewear.
SPRING 2014 | 137

SUGAR
S o P H i a w e B ST e R ’ S c a n dY- co L-
oRed FooTweaR BRingS PoP
aRT To YoUR SHoe oBSeSSion.
SOLES
Great shoes give you wings, which might be con-
trary to Red Bull's M.O., but it’s certainly on par
with Sophia Webster’s celebrated new collection.
Design darling and rising star of the shoe realm,
Webster has taken on U.K. foot couture and made
her mark on pumps, platforms, flats and boots
with pop-art inspired eye-candy designs with as
much innovation as experimentation. The Lon-
don-based beauty has garnered quite a following
on both sides of the pond — in fact, her butterfly
heeled “Flutura” shoes are already legendary. The
spirited collection of balance-needing sole art has
industry insiders obsessed, projecting her ascen-
sion to the heights of Manolo Blahnik and Jimmy
Choo. The young designer has sparked collabo-
rations with nail artists to J. Crew, which will be
debuting their joint designs this spring. But we’re
already obsessed with her premier pumps full of
imaginative compositions and wild colors. Eidé
caught up with the soft-spoken designer at Saks
Fifth Avenue Atlanta, while launching her new
collection and in-store shoe hotspot.
Eidé Magazine: What made you first want to design shoes in- molded and stitched together in this way (motioning with her
stead of clothing? hands). You had to see it. It was incredible.
Sophia Webster: I have always liked shoes. But really I had
a love for fine art — still life drawing and other forms of art. EM: What has been your favorite collaboration?
I used to draw a lot of shoes out, and eventually went for a SW: The J. Crew one has been really fun. I was just in my sec-
degree in shoe design. That’s when I learned the patterns and ond season when they approached me, and it was really flatter-
cutting of the materials. You have to learn how to design a ing that they would even want to collaborate. They are really
shoe, stitch them and understand the points of the foot. And lovely people to work with, and it has been so enjoyable.
… it all made sense then.
EM: From where do you derive your inspiration for each col-
EM: What’s your favorite pair of shoes? lection?
SW: Well … I don’t know. I have a lot of shoes. We just moved, SW: It varies. Mostly from London — it’s a melting pot of in-
and I have an entire room just for shoes. Yeah, it’s my shoe room spiration. And it’s a very lovely place to live. I try not to look at
(laughing). But I really loved this Georgina Goodman shoe de- other shoes or fashion … but I like getting ideas from art and
sign I remember — this one had one piece of leather that was nature. And films and books have so much inspiration for me.
CALL AND MAKE AN APPOINTMENT
678.538.2401
5975 Roswell Road, Suite C-311
www.bYOUbeauty.com
Clarisonic | Revision Skincare | Botox Cosmetic | Bumble and Bumble | Obagi | NEOCUTIS

EideCurious Jun2014

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I S S U E N O .

BeHind THe SceneS oF

Jaime Lin Weinstein

Ashley Brechtel, Bonnie Herring, Austin Holt,

Colby Blount, Ming Han Chung, Julia Gartland, Jamie Hopper,

Christina Montford, Alex Taylor and Gina Yu

Lauren Foster and J.G. Ginsburg

SALES & MARKETING

Victoria Knight Borges

Published six times a year by Enlightenmint Media Group, LLC

SHOPS AROUND LENOX

styles to fit your style

to wild. With a start at MAC Cosmetics, Farooq is now ON THE COVER

Photography by JIMMY JOHNSTON

’70s, so I chose pink flushed cheeks to be the focus feature

INSPIRED BY WATERSHIP DOWN

our partners & sponsors photography by Chris Stanford

22 THE “BAR” EXAM

48 THE GRAND DESIGN

52 THE ART OF THE AD

76 GROWING UP WITH YTG

86 PRESERVING THE LANGUAGE OF

88 LIFE, LIBERTY & PURSUIT OF COOL

104 QUANTIFIED SELF MOVEMENT

106 UNCOMMON SENSE

116 NOVEL BUSINESS

120 BEST OF KNOWING CHRISLEY

126 SHOPPING ON A DIET

138 SUGAR SOLES

MUSSELS WITH MEYER LEMON,

Recipe and photography by JULIA GARTLAND

DOUBLE CHOCOLATE NIBS

SALT & PEPPER

MEXICAN STYLE CINN-CHILI

PUERTO CABELLO “VÉNÉZUELA” (75%)

CHUAO “VÉNÉZUELA” (75%)

MO’S DARK BAR (62% WITH BACON & SALT)

POMEGRANATE, GOJI BERRIES

PHILIPPINES (77% DARK)

TANZANIA (72% DARK)

HONDURAS (70% DARK)

PHILIPPINES (62% DARK MILK CHOCOLATE + SALT)

HEMP SEED CHOCOLATE

Bee Balm: Sweet Bergamot-like, minty.

Calendula: Peppery, “poor man’s saffron.”

Carnation (petals only): Spicy, peppery, clove-like.

Chamomile: Faint apple-like.

Chrysanthemum: Tangy, faintly peppery to mildly cauliflower-like.

Dandelion (flowers): Sweet, like honey. Fried in butter, like mushrooms.

Daylily (petals only): Sweet, crunchy, faintly like chestnuts.

Gardenia: Light, sweet.

Hibiscus: Acidic, sour.

Lavender: Sweet, spicy.

Lilac: Lemony, pungent.

Marigold (petals only): Citrusy.

Mustard (flowers): Broccoli rabe-like.

Pansy: Mildly sweet to tart.

Rose (petals only): Sweet, aromatic.

Violet: Sweet, nectar-like.

Throw in oil-and-vinegar-based homemade salad dressings for extra sweetness or pepperiness.

Freeze in ice cubes for cocktails, lemonades or sparkling water.

Simply use to garnish cakes, desserts, beverages. Get creative!

SOME THINGS TO KEEP IN MIND