Group : 4

1. Anchana H C
2. Aratrika Choudhury
3. Maheshwar Pratap M S
4. Seema Rani Mishra
5. Sreejith Kumar S

Reliance Communication
Project Management
 RELIANCE TELECOMMUNICATION PROJECT
Organisation Structure
Structure is the organizational chart and associated information that shows who
reports to whom and how tasks are both divided up and integrated. In other words,
structures describe the hierarchy of authority and accountability in an organization,
the way the organization's units relate to each other:

The Project Management Team is organized to cater for various activities covered in
the scope of Project Management of Cell Sites as per the Customer requirements.
The PMC general Organization Structure is as follows:
 STRATEGY
Strategies are plans an organization formulates to reach identified goals.

• Global joint venture with Alcatel-Lucent. The first assignment of this joint
venture was to provide Managed services for Reliance communication
nationwide GSM and CDMA networks in India. The combined expertise and
experience will make them leaders in innovation, technology, scale of
operations, customer service etc. to become the world leader.

• The tower site selection is also one of the strategies used. The usage can be
increased by placing the tower in locations with high daytime working
population. So the urban areas have highest concentration of towers. For
people travelling from one place to another, the towers are placed between
urban areas, highways, state roads etc. Cell masts are placed 1.5-3 Kms
apart in suburban areas and as close as .5-1 km in dense urban areas

• The infrastructure development for all this is outsourced so that it can

concentrate more on revenue generation.

• Site acquisition is done by teams which narrow down locations through RF

planning tools, field survey, real estate agents, references etc.

SYSTEMS:

Systems define the flow of activities involved in the daily operation of business,
including its core processes and its support systems. They refer to the procedures,
processes and routines that are used to manage the organization and characterize
how important work is to be done.

1. Human Resource Development

Human resource development is one of the most essential ingredients of
developing customer’s confidence and meeting commitments made to the customer.
Training plays an important role in developing the knowledge, methods, techniques
and awareness of human resource.
Paramount features of technique are:
• Consist of project specific requirement
• Project management techniques and methods
• Tools and techniques to improve quality and project delivery performance
• Identification of risks and remedial measures to overcome them
• Changes and trends in customer requirements, business management
systems and practices
• Continual improvements in preventive and corrective actions.
• Realistic and specific case studies which in addition highlight lessons learnt.

2. Pre-qualification of Vendors

Vendor pre-qualification analysis is defined as a process used to determine his

competence to meet specific requirement for performance of specific task. Selection
of appropriate vendor is very important in achieving quality performance failing which
multiple problems will be encountered in the project.

Factors based on which vendors are chosen:

• Expertise
• Financial Stability
• Liquidated Damages
• Order Book of the Vendor
• Dispute with Clients

3. Warehouse Management
• Design, develop the operating and accounting system of all telecom and
• passive infrastructure items
• Round the clock security and up keep of warehouse
• Provide adequate fire fighting equipment
• Stock verification every month
• Keep the management informed on the stock position
• Monitor the stock position of equipment and material critical to the project.
• Monitor the unused material in good or non-serviceable condition.
 4. Operations management

• To coordinate the entire O&M activities required for as well as warranty

support as per the provision in respective agreements with the vendors and
customers
• Coordinate with State Electricity Boards with regard to supply and
consumption of power
• Filling and accounting of diesel for DG sets
• Assessing the requirements of running and major spares based on the past
experience
• Ensure implementation of repairs and replacement parts covered under
respective warranty clauses.
• Lay down response time for repairs and rectification in coordination of vendors
and clients.

STAFF:

The people/human resource management – processes used to develop managers,

socialization processes, ways of shaping basic values of management cadre, ways
of introducing young recruits to the company, ways of helping to manage the careers
of employees

Human resource development is one of the most essential ingredients of developing

customer’s confidence and meeting commitments made to the customer. Training
plays an important role in developing the knowledge, methods, techniques and
awareness of human resource.

Training method as a change replaces the old view with new tangible, practical and
concrete behaviours and techniques. The curriculum should be need based and
correlated to the engineering operations in the field. Paramount features of technique
are:

• Consist of project specific requirement

• Project management techniques and methods
• Tools and techniques to improve quality and project delivery performance
• Identification of risks and remedial measures to overcome them
• Changes and trends in customer requirements, business management
systems and practices
 • Continual improvements in preventive and corrective actions.
• Realistic and specific case studies which in addition highlight lessons learnt.

SKILLS:

The distinctive competences – what the company does best, ways of expanding or
shifting competences.

Reliance Communications Limited (“Reliance Communications” or “the Company”) is

India’s largest integrated communications service provider in the private sector with
over 85 million individual, enterprise, and carrier customers. It operates pan-India
across the full spectrum of wireless, wire line, and long distance, voice, data, video
and internet communication services. It also has an extensive international presence
through the provision of long distance voice, data and internet services and
submarine cable network infrastructure globally.

The business of Reliance Communications is organized into three strategic customer

facing business units: Wireless, Global, and Broadband. In addition, subsidiaries of
Reliance Communications are engaged, inter alia, in the ownership, operation and
development of telecom infrastructure, such as wireless communications sites and
towers. The strategic business units are supported by fully integrated, state-of-the art
network and operations platform and by the largest retail distribution and customer
service facilities of any communication service provider in India.

SHARED VALUES:

Guiding concepts, fundamental ideas around which a business is built – must be

simple, usually stated at abstract level, have great meaning inside the organization
even though outsiders may not see or understand them. Reliance communications
follows some concepts like

• Achieve the highest standard and expertise through continuously, developing

and improving the quality plans and standards.

• Meeting commitments

• Monitoring the quality plan in respect of performance vis-à-vis laid down

quality parameters, cost, time or any other activity.
• Human resource development

• Stringent quality standards for pre-qualification of vendors

• Documenting punch points and corrective measures undertaken

NINE KNOWLEDGE AREAS

Scope management-

This includes determining all the work and only the work necessary for project
completion. Scope of Work consists of following activities at reliance communication.

To expand and strengthen network coverage (spend about Rs 16,000 cr.)

Launching of the CDMA (lowest-cost classic brand at Rs 777) handset

To coordinate the entire O&M activities required for as well as warranty
support as per the provision in respective agreements with the vendors and
customers

Coordinate with State Electricity Boards with regard to supply and
consumption of power

Tower site selection and establishment

Ensure there is enough overlap for "handover"(e.g. making a GSM phone call
while in a car or train).

Ensure that the overlap area is not too large,

Site Sharing, RF and site survey, Site Lay-out & Marking

Obtaining no objection certificate for setting up cell site

Liaison with State Electricity Boards for obtaining required power

Preparation of schedules in co-ordination with all suppliers.

Plan & scheduling of equipment and inform to warehouse & logistics
Department

Monitoring all the activities on daily basis and reporting through a MIS
(including critical area and critical activity analysis).

Warehouse management

Provision of Security at Site.

Supervision of Civil, Electrical, Tower and other equipment installations

Quality inspections and punch points

Co-ordination with all suppliers and Subcontractors for liquidation of punch
points

Documentation

Final inspection & Handing over of site
Time management

Time management includes the defining, sequencing, estimating duration, and

resourcing work activities as well as developing and controlling the schedule. In the
case the following were identified as time management activities

Sequenced all the activities according to their importance and urgency. For
example just after the tower installation they did electricity arrangements.

The work which was given on the contract basis was given with the clear time
limit.

They fixed the importance and time required for each activity.

Cost management
It includes the planning, estimating, budgeting, and controlling the associated costs
of the project. Thus regarding this company did the following things.

Inventory related activities

Bills verification and certification

Preparation of bill of quantities and bill of services

Ensure that double payment is not released to the vendor

Invoices for all items raised to the customer

Invoices of all materials and services raised by vendors

Assists in compiling the estimated cost of respective sites.

Gives details of PO, amount, payment released taxes etc.

Monitor the release of payment

Compiles over all expenditure of sites.

Quality management
Quality planning, assurance, and control are the three features of quality
management.
Following are done as quality management works.

The quality was checked under the supervisor during the design phase and
after construction at site.

Only trained site staffs were used.

Whenever something wrong was detected it was corrected swiftly.
Human Resources management
It includes the acquiring, developing, and managing the project team. Activities
include

Selection of the staffs only that are eligible of doing work well.

If necessary they were given training

They managed good relation with the vendors.

Solving the disputes aroused during the work with clients.

Responsibility clearly defined

Supervision

Communications management
This deals with the generating, collecting, disseminating, storing, and disposing of
timely and appropriate project information. During the project work there was a clear
hierarchy of responsibility and authority. Thus the information was well delivered to
the higher authority through the proper channel.

Risk management
Risk identification, analysis, response planning, and monitoring and control, are the
features of the risk management.

The first step was the identification of the risk which was uneven and was
according to the specific area.

Additional cost of remobilization, reworks, additions and alterations etc. were
some other risks identified

Procurement management
Purchasing or acquiring product and services as well as contract management
comes under the procurement management. At this level also the company had
good strategies which helped them to manage the vendors, suppliers well.

Integration management
It is unifying and coordinating the other knowledge areas by creating and using tools
such as charters, project plans, and change control are aspects of integration. At this
place also because of the excellent management the company did well.