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f) Offensive Strategy;
Strategy for market leader and attacking the competitors by introducing new products, services

g) De marketing Strategy
Withdrawing a product which is enjoying good demand and satisfies the demand by some other
products, which it likes to popularise

h) Remarketing Strategy
A product with declining demand is brought back to life and remarketed

VI Growth Strategies

 For Existing Markets

1. Market penetration
Aims at increasing sales of existing products in the current market. It is achieved by increasing the level of
marketing efforts or lowering the prices. Status quo strategy

2. Product Development
- Development of new products for the existing markets
- Meeting changing needs and wants
- Match new competitive advantage
- Get the advantage of new technology
- Fulfill the requirements of new market segments

3. Vertical integration
Vertically integrated companies in a supply chain are united through a common owner.
Usually each member of the supply chain produces a different product or (market-specific) service, and the
products combine to satisfy a common need. It is contrasted with horizontal integration.
 Backward Integration
 Forward Integration
 For New Markets

1. Market development: