Ad-Lib

Value Proposition
Template
Ad-libs are a great way to quickly shape al- objective
ternative directions for your value proposition. Quickly shape potential value proposition directions
They force you to pinpoint how exactly you are outcome
going to creating value. Prototype three to five Alternative prototypes in the form of “pitchable”
different directions by filling out the blanks in the sentences
ad-lib below.

Our _____________ _ Products and Services

help(s) ___________ Customer Segment

who want to
_________________
jobs to be done

by ______ ________ verb (e.g., reducing, avoiding) and a customer pain

and_____ ________. verb (e.g., increasing, enabling) and a customer gain

(unlike ___________ ) competing value proposition

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