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By John Abernethy
While many investors are and the patience to identify to review: shareholders through franked
nervous of the stock market at quality companies that can be dividends?
the moment, the current market purchased in the share market a. Does the company report real
volatility does in fact present at prices below their real value. cash profits or do they include Finally, the monitoring of your
opportunities to invest in good This is the crux of the rational revaluations of assets or the investments is important. If you
businesses, capable of delivering principle known as value understatement of expenses? have bought
high returns, at excellent prices. investing. So what do you need a quality company at a margin
to look for? b. Has the company adopted below what it is worth, you
But firstly, let me make an a sensible and rational dividend should make good investment
important distinction. People A quality company can be payment returns.
who buy shares with no real defined as one that delivers policy? Does the company retain
knowledge or research in the consistently high returns on enough capital from profits to Bear in mind that while good
hope of selling them for a profit shareholder equity (ROE). Whilst grow the companies will consistently
at some future stage are in our profits are important, the ratio business without borrowing increase in value over time,
definition not investors, but of that profit to shareholders excessively? there are periods when markets
speculators. equity is the critical measure. will severely over-value all
As a rule of thumb, a quality c. Has the company in the past companies – good as well as
This is not a tactic that should company is one that achieves an bought back shares at prices in bad. A rational investor must
be adopted by people who are ROE in excess of 20% without excess of maintain a realistic assessment
seeking to grow their SMSF recourse to excessive debt. its value? of value. Should a company’s
wealth. share price excessively exceed
In determining the value of a d. Does the company pay tax its real value then the most
Rather than speculating, an business, there are a number of and does it deliver an enhanced sensible strategy is to sell and
investor needs to have the tools key issues that investors need return to its revert to cash.