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Course Curriculum
Session 2017-18
The MBA course employs various modes of teaching, learning and assessment that reflect in its
interdisciplinary approach. This integrated teaching allows understanding of the overlap and
interaction between the different business areas. This approach also allows the students to
develop multiple skills such as critical analysis, independent research, report writing, numerical
ability, working with real-life case studies, presentation skills and interpersonal skills through
group tasks. These skills further enable the students to take a full, active and responsible role
within the business community, whether this is through entrepreneurship, further study, or in
managerial role.
The system of dual-specialization enables the students to choose specializations from the fields
of Marketing, Finance, Human Resource, International Business, Information Technology,
Development, Retail, Operations and Strategic & Technological Management, Business
analytics, Banking and Financial Services, Supply Chain management. An integration of
technology with the conventional teaching modes enables the students to acquire well-developed
understanding of management practices, knowledge and skills necessary to grapple with the
complexities of the modern business propositions.
The syllabus is directional in scope and permits the much desirable flexibility to keep pace with
the ever – growing body of knowledge, experience and explorations in management education
with special emphasis towards the human side of enterprise. The course structures are carefully
designed so that students get an edge in dealing with diverse situations when they step into the
real corporate world.
Master of Business Administration 3
Course Curriculum (Session 2017-18)
Total 28 0 4 23 32
Total 28 0 4 23 32
Fundamentals of Banking
9 MBA3109 and Insurance 4 0 0 0 4
Managerial Aptitude - III
MBA 3180 0 0 4 2 4
10 Total
28 0 4 23 32
Total 24 0 20 29 32
Total 24 0 4 21 28
Entrepreneurship
1 MBA 6131 4 0 0 3 4
Management
Innovating for
2 MBA 6132 4 0 0 3 4
Sustainability
3 Elective - 1 4 0 0 3 4
4 Elective - 2 4 0 0 3 4
VI
5 Elective - 3 4 0 0 3 4
6 Elective - 4 4 0 0 3 4
7 MBA 6181 Research Project Report 0 0 12 6
8 MBA 6180 Managerial Aptitude - VI 0 0 4 2 4
Total 24 0 16 27 28
Master of Business Administration 5
Course Curriculum (Session 2017-18)
Group 1: Marketing
Marketing
2 MBA 4104 Consumer Behaviour 4 0 0 3 4
Product and Brand
3 MBA 4105 Management * 4 0 0 3 4
International Financial
9 MBA 6110 Management 4 0 0 3 4
Risk and Insurance
10 MBA 6111 Management 4 0 0 3 4
Wealth Management and
11 MBA 6112 Personal Financial 4 0 0 3 4
Planning*
Global Business
1 MBA 4113 4 0 0 3 4
GROUP 4: International Business Management
Environment
2 MBA 4114 International Trade* 4 0 0 3 4
International Treaties and
3 MBA 4115 Conventions 4 0 0 3 4
Global Strategic
4 MBA 5113 4 0 0 3 4
Management
Export- Import Procedures
5 MBA 5114 and Documentation* 4 0 0 3 4
Data Mining*
Database Management
2 MBA 4117 4 0 0 3 4
System
Internet Programming and
3 MBA4118 4 0 0 3 4
Management
Visual Basics
4 MBA 5116 E-Business* 4 0 0 3 4
Strategic Information
5 MBA 5117 System Planning 4 0 0 3 4
Fundamentals of Retail
2 MBA 4120 Management* 4 0 0 3 4
Shoppers’ Behaviour and
3 MBA 4121 Selling Skills 4 0 0 3 4
Environmental Management
1 MBA 4122 for Rural Development 4 0 0 3 4
GROUP 7: Development Management
Development.
Mergers, Acquisition and
2 MBA 4111 Corporate Restructuring 4 0 0 3 4
Advance Project
1 MBA 4129 4 0 0 3 4
Management
Demand and Business
2 GROUP 9: MBA 4130 4 0 0 3 4
Forecasting*
Operations
3 Manageme MBA 4131 Operations Strategy 4 0 0 3 4
4 nt MBA 5128 Advanced Inventory Control 4 0 0 3 4
Manufacturing System 4
5 MBA 5129 4 0 0 3
Master of Business Administration 8
Course Curriculum (Session 2017-18)
Management of Commercial
GROUP 10: Banking & Financial Services
1 MBA4132
Banks and Retail Banking*
4 0 0 3 4
Security Analysis and
2 MBA4133
Portfolio Management
4 0 0 3 4
Recent Trends in E-
2 MBA4139
Commerce
4 0 0 3 4
Store Keeping and
3 MBA4140
Warehousing
4 0 0 3 4
Purchasing and Inventory
4 MBA5137
Management*
4 0 0 3 4
Master of Business Administration 9
Course Curriculum (Session 2017-18)
Business Environment
Course Code: MBA1101 Year: I Trimester: I Max. Hours: 30
To develop the concept of the business organization operating within the parameters of the
internal and external environment.
To understand the place of business within the economic system and present some
important economic principles relevant to the behavior of business in response to changes
in the environment.
To impart knowledge about, and encourage awareness of, current issues, facts and events
in the local national and international business world.
Introduction to Business Environment: Concept, Significance,
Nature, Framework for internal / external environment.
UNIT – I Environmental analysis: Meaning, Nature, Steps. Methods of (5 Sessions)
environmental scanning: SWOT, ETOP, PESTL.
Financial System & legal Environment: Indian financial
UNIT –II System: Objectives, features and components; Money & Capital (6 Sessions)
market, EXIM Policy, FEMA, and Role of FII & FDI.
RBI-Role and functions, Financial Sector reforms/banking
UNIT – III structure reforms: Narasimhan committee recommendations, (4 Sessions)
Monetary and Fiscal Policy.
MID-TERM EXAMINATION
Text Books:
Aswathappa, K. (2010). Essentials of Business Environment. Himalaya Publishing
House.
Cherunilam, F. (2010). Business Environment. 18th edition. Himalaya Publishing House.
Paul, J. (2008). Business Environment. 3rd Edition. Tata McGraw-Hill Publication.
Reference Books:
Goyal, Dr. A. (2010). Environment For Managers. 1st edition. V.K (India) Enterprises.
Neelamegam, V. (2010). Business Environment. Vrinda Publication.
Learning Outcomes
The students will be able to:
Understand the concept of the business organization operating within the parameters of
the internal and external environment.
The awareness about current business practices lasted emerging opportunities and issues.
Have the ease in doing SWOT analysis of business.
Understanding about financial market functioning.
Students will be able to understand the factors affecting business.
Understanding about economic systems will be developed.
The learning about the economic and non-economic aspects related to business will be acquired
Master of Business Administration 12
Course Curriculum (Session 2017-18)
Financial Accounting
Course Code: MBA1102 Year: I Trimester: I Max. Hours: 30
Preamble: The prime motive of this course is to provide the student with a basic
understanding of financial accounting and enable the student to understand, analyze and
interpret financial statements for better decision making. The course is expected to make the
students financially literate.
MID-TERM EXAMINATION
Text Books:
Master of Business Administration 13
Course Curriculum (Session 2017-18)
Reference Books:
Narayanaswami, R. (2009). Financial Accounting: Managerial Perspective. New Delhi:
Prentice Hall of India Private Limited.
Maheshwari, S. N., & Maheshwari, S. K. (2006). 4 th Edition. An Introduction to
Accountancy. New Delhi: Vikas Publishing House Pvt. Ltd.
Neelakantan, Ramchandran & Kakani (2008). 2nd Edition. Financial Accounting for
Management. Tata McGraw-Hill Publishing Company Limited, New Delhi.
Journals:
Indian Journal of Finance
The IUP Journal of Accounting Research and Audit Practices
Learning outcomes
Students will be able to understand the role and relevance of financial accounting in
management.
Explore the various dimensions of financial accounting and their implications in financial
spectrum of a business entity.
Master of Business Administration 14
Course Curriculum (Session 2017-18)
Microeconomics
Course Code: MBA1103 Year: I Trimester: I Max. Hours: 30
Preamble: The paper intends to make the students familiarize about the modern economic
theories and the managerial implications in to the business practices. This is also
conceptualizing to develop the macroscopic and microscopic vision of the students related to
economic practices in the economy. The paper will also help the student to use their resources
optimally and arrive at sound decision making on operational grounds.
markets,
Pricing strategies: Collusive and Non-Collusive Oligopoly
Baumol and Marris’ Models
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Geetika, Ghosh P., Choudhary R. P. (2009). Managerial Economics. Tata McGraw Hill
Publication.
Petersen, C. (2006). Managerial Economics. Pearson Education
Reference Books:
Course Outline
Evaluate and explore the basics of management and various dimensions of management
Analyze communication situations and develop effective communication strategies and
Communicate persuasively
Use visuals/graphics for impact and Make successful formal and informal presentations
Text Books:
Stoner, Freeman, & Gilbert, Jr. (2008).6th Edition. Management. Prentice Hall of India.
Harold, K. & Heinz, W. (2008). Essentials of Management. 5th Edition. Tata McGraw
Hill.
Reference Books:
Robbins & Coulter. (2007). Management. 9th Edition. Prentice Hall of India..
Robbins, S. P., & Decenzo, D. A. (2007). Fundamentals of Management: Essential
Concepts and Applications.6th Edition. Pearson Education.
Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial
Perspective (McGraw Hill, 12 Edition 2008)
Learning Outcomes
Business Communication
Course Code: MBA1105 Year: I Trimester: I Max. Hours: 30
Preamble: The course is aimed at equipping the students with necessary techniques and
skills of communication to inform inspire and enlist their activity and willing cooperation in
the performance of their jobs. This course’s goal is to help you gain greater skill and
confidence to communicate effectively as a manager.
MID-TERM EXAMINATION
Employment Communication
Group Discussions: Introduction, Concept, Purpose, Types of
Group Discussion Strategies to Succeed, Dos and Don’ts
UNIT – IV (5 Sessions)
Interview Skills: Introduction, Concept, Purpose, Types of
Interview, Candidates Preparation/ Strategies to Succeed,
Employer’s Preparation, Dos and Don’ts.
Master of Business Administration 19
Course Curriculum (Session 2017-18)
Text Books:
Lesikar, R. V., & Petitt, J. D. Jr. (2005). Business Communication: Skills for Empowering
the Internet Generation. 10th Edition. Tata McGraw-Hill Publication.
Reference Books:
Course Outline
Quantitative Techniques
Course Code:MBA1106 Year: I Trimester: I Max. Hours:
Text Books:
Sharma, J. K. (2010). Business Statistics. New Delhi: Pearson Education (P) Ltd.
Bali, N. P., Gupta, P. N., & Gandhi, C. P. (2008). Text Book of Quantitative Techniques.
New Delhi: Laxmi Publications (P) Ltd.
Reference Books:
Bajpai, N. (2001). Business Statistics. New Delhi: Pearson Education (P) Ltd.
Levin, R. I. (1997). Statistics for Management. New Delhi: Pearson Education (P) Ltd.
Hooda, R. P. (2003). Statistics for Business and Economics. New Delhi: Macmillan
Publication.
Beri, G. C. (2010). Business Statistics. New Delhi: Tata McGraw Hill Publishing
Company Ltd.
Gupta, S.C. (2006). Fundamentals of Statistics. New Delhi: Himalaya Publishing House.
Elhance, D.N. (2008). Fundamentals of Statistics. New Delhi: Kitab Mahal Distributors
New Delhi.
Suggested Journals:
Journal of Business and Economic & Economic Statistics
Journal of Statistical Software
Journal of American Statistical Association
Learning outcomes:
Students studied basic concepts of Business Statistics so will be able to analyze data with
the help of statistical tools.
Students will be familiar with a variety of examples where mathematics or statistics helps
accurately to explain and solve physical phenomena
Students will be able to Illustrate and describe information using a range of numerical
and graphical example.
Students are now able to define and apply different type’s quantitative techniques to
solve managerial, scientific and social problems.
Master of Business Administration 22
Course Curriculum (Session 2017-18)
Preamble: Computer applications in management are one of the essential elements of any
business course as it focuses on the technological aspects and provides a practical insight. It
helps the managers to adapt to fast technological changes so that they can keep them updated.
Objectives of the Course:
To provide hands on experience to students in using computers for data organization and
addressing business needs.
Through this course it is intended to familiarize the students of Management with the
computer hardware and software’s and their applications in various domains of the
management through studying softwares’
Credits: 04 Trimester I L–T–P: 4–0–0
Teaching
Module No. Content
Hours
Introduction to Computer System: Basic Computer Organization:
Introduction, features and capabilities, components of computer system,
classification of computers; Applications of Computers in Business.
MS Word: Features, Creating, Saving and Opening Documents in Word
Advanced Features of MS Word, Find & Replace, Using Thesaurus, Using
Auto- Multiple Functions, Mail Merge, Handling Graphics, Tables & Charts.
MS-Excel: Worksheet basics, creating worksheet, , heading information, data,
UNIT I.
text, dates, alphanumeric values, Opening and moving around in an existing 6 Sessions
worksheet, Toolbars and Menus, Working with single and multiple workbook.
Working with formulae & cell referencing, Auto sum, Coping formulae,
Absolute & relative addressing, Worksheet with ranges, formatting of
worksheet, Previewing & Printing worksheet, Graphs and charts, Database
Creating and Using macros,
MS Power Point: Creating slide show with animations.
Software’s : MS Word, MS power Point, MS Excel, Outlook, Internet
Text Books:
Bharihoke, D. (2009). Fundamentals of Information Technology. New Delhi: Excel Books
Norton, P. (2006). Introduction to Computers. New Delhi: Tata McGraw Hill Publications
Ritendra Goel & D.N. Kakkar (2004). Computer Applications in Management. New Delhi: New Age
International (P) Ltd.
Reference Books:
Basandra, S. K. (2003). Computers Today. Greater Noida: Galgotia Publication Pvt. Ltd.
Leon, A., & Leon, M. (1989). Introduction to Computers. New Delhi: Vikas Publishing House
Pvt. Ltd.
Suggested Journals:
Information Technology and Management
Suggested Link:
http://www.capterra.com/accounting-and-finance-software
Learning Outcomes:
Identify the current software programs available to assist managers in accomplishing their jobs.
Develop basic understanding of technology in order to make use of them in business.
Explain how to make a professional looking and effective presence on the Internet.
Develop reports to assist managers in recognizing problems and opportunities.
Create a presentation to use in a sales meeting.
Explain fundamental concepts of data communications, computer networking, and the related
hardware.
Demonstrate technical knowledge of computer networks and various information systems
Master of Business Administration 24
Course Curriculum (Session 2017-18)
Course Outline
Business Law
Course Code: MBA2101 Year: I Trimester: II Max. Hours: 30
Preamble: For running any enterprise there is a immense need of understanding the various
dynamics. It is not limited to understanding the surroundings of supplies, customers etc. but
also the law related to the every happening around in context of business. Because it is well
settled rule that “Ignorance of Law is no excuse”
To make the student aware about the basic act The Contract Act 1872 so that the fair
level of understanding can be developed.
Getting them acquainted with the other mercantile laws like ‘Partnership, Sales of good,
Company Act and IT Act.
That how it will be like a package for all the aspirants to understand at least the entry
level complexities in Law by own.
Introduction:-Meaning of Law.
Contract Act, 1872
Definition of a Contract and its essentials, Formation of a valid
UNIT – I Contract - Offer and Acceptance, Consideration, Capacity to (8 Sessions)
Contract, Free consent, Legality of object, Breach of a Contract,
Damages for breach of a contract.
MID-TERM EXAMINATION
Porwal,L.M. & Kumar, S.(2010) Business Law. N. Delhi, Virnda Publication Ltd
Kapoor,N.D. (2009). Elements of Merchantile Law. New Delhi: Sultan Chand & Sons.
Tulsian, P.C.(2006).Business law.New Delhi:Tata McGraw Hill Publishing Company
Ltd.
Reference books:
http://www.caclubindia.com
http://indiacode.nic.in
https://www.pwc.in
http://www.mca.gov.in
Learning Outcome:
Understand the contract Act 1872 with the Essential of Valid contract along with
classifications of special contract.
Get exposure with the special mercantile laws like ‘Partnership Act , Sales of good
Act, Company Act and IT Act.
Able to understand the applicability of laws and rules as per the today’s scenario.
Understand and able to solve the basics complexities of situations that arose in
business world pertaining to legal regulatory framework
Master of Business Administration 27
Course Curriculum (Session 2017-18)
Macro Economics
Course Code: MBA2102 Year: I Trimester: II Max. Hours: 30
Preamble: This course aims to introduce the first year students to the basic concepts of
macroeconomics. Macroeconomics deals with the aggregate economy. This course discusses the
preliminary concepts associated with the determination and measurement of aggregate
macroeconomic variable like savings, investment, GDP, money, inflation, and employment.
MID-TERM EXAMINATION
Text Books:
Reference Book:
Course Outline
Cost and Management Accounting
Course Code:MBA2103 Year: I Trimester: II Max. Hours: 30
Reference Books:
Horngrene, Datar, & Foster. (2002). Introduction to Management Accounting. New
Delhi: Pearson Education.
Pandey, I. M. (2005).Management Accounting. New Delhi: Vikas Publication.
Suggested Journals:
The IUP Journal of Accounting Research & Audit Practices, IUP Publications,
Hyderabad.
Indian Journal of Finance, Satya Gilani Publication, New Delhi.
Learning outcomes:
Students will be able to understand with cost records/statements and principles
underlying them and to develop their skills in understanding and appreciating cost
information.
Students will know the cost and management accounting mechanics, process and system,
but emphasis is laid on sound concepts and their managerial implications.
Know the utility of cost information as a vital input for management information and
decision making process.
Master of Business Administration 31
Course Curriculum (Session 2017-18)
Course Outline
Organizational Behavior
Course Code:MBA2104 Year: I Trimester: II Max. Hours: 30
Preamble: Organizational behavior is a relatively young field of inquiry that studies what
people think, feel, and do in and around organizations. Organizations are groups of people
who work interdependently toward some purpose. OB concepts help us to predict and
understand organizational events, adopt more accurate theories of reality, and influence
organizational events.
MID-TERM EXAMINATION
Motivation: Concept, Nature and Importance.
Individual Motivation Theories: Alderfer’s ERG Theory,
McClellands Achievement Motivation Theory, Vroom’s
UNIT IV Expectancy Theory, Porter & Lawler’s Model (6 Sessions)
Organizational Motivation
Concept, Group Motivation Theories – Adam’s Equity Theory,
Goal Theory
Attitudes
Components of Attitude: Cognitive, Affective and Behavioral,
UNIT V Functions of Attitude. (4 Sessions)
Cognitive Dissonance Theory
Job Satisfaction: Factors and outcomes affecting Job Satisfaction
Organizational Power and politics: concept, basis of power,
power tactics, Factors contributing to organizational political
UNIT VI behavior. (5 Sessions)
Organizational change: Importance, types of change, the change
process, Resistance to change, Managing change.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Book:
\ Reference Books:
Suggested Journals:
Vikalpa: The Journal for Decision Makers; Publication of the Indian Institute of
Management, Ahmedabad
Learning Outcomes
After the completion of the course the student will be able to:
Course Outline
Research Methodology
Course Code:MBA2105 Year: I Trimester: II Max. Hours: 30
(6 Sessions)
UNIT VI Interpretation of Data and Report Writing- Precautions in report
Master of Business Administration 35
Course Curriculum (Session 2017-18)
Reference Books:
Zikmund, W. G. (2009). Business Research Method. Cengage Learning. New Delhi.
Collis, J., & Hussey, R. (2003). Business Research. Palgrave Macmillan, Hampshire.
Beri, G. C. (2005). Marketing Research. Tata McGraw-Hill Publication. New Delhi.
Bhattacharyya, D. K. (2004). Research Methodology. 1st Edition. Excel Book
Publication.
Kothari, C. R. (2004). Research Methodology. New Age International Publication. New
Delhi.
Learning Outcomes
Develop scientific thinking for critically analyzing management problems and develop
basic knowledge on qualitative, quantitative and mixed methods research, as well as
relevant ethical and philosophical considerations.
Skill to assess the appropriateness of different kinds of research designs and
methodology, for instance in terms of their appropriateness, transparency and quality.
Have knowledge and skill on various kinds of research designs and software in research.
Master of Business Administration 36
Course Curriculum (Session 2017-18)
Course Outline
Business Statistics
Course Code: MBA2106 Year: I Trimester: II Max. Hours: 30
Preamble: Statistical thinking enhances our understanding of how life works, allows control
over societal & business issues and helps individuals make informed decisions. Studying the
subject enhances the skills in understanding the business & industry problems and finding out
their solutions.
MID-TERM EXAMINATION
Analysis of Variance: Introduction, ANOVA approach ,
UNIT – IV applications , one way classification and two way classification (4 Sessions)
for testing equality of treatment means.
Chi – Square and Non-parametric Tests : Introduction,
advantages and limitations of non-parametric tests, chi-square
UNIT – V test, Run test for randomness, Mann-Whitney U test, Wilcoxon (5 Sessions)
test and Kruskal –Wallis test
Multivariate Analysis : Introduction, Multiple regression ,
UNIT – VI discriminant analysis, MNOVA, SEM, conjoint , factor and (6Sessions)
cluster analysis
* Introduction of SPSS and practical application.
Master of Business Administration 37
Course Curriculum (Session 2017-18)
** 1 Session = 60 Minutes
Text Books:
Sharma, J. K. (2010). Business Statistics. New Delhi: Pearson Education (P) Ltd.
Bali, N. P., Gupta, P. N., & Gandhi, C. P. (2008). Text Book of Quantitative Techniques.
New Delhi: Laxmi Publications (P) Ltd.
Reference Books:
Bajpai, N. (2001). Business Statistics. New Delhi: Pearson Education (P) Ltd.
Levin, R. I. (1997). Statistics for Management. New Delhi: Pearson Education (P) Ltd.
Hooda, R. P. (2003). Statistics for Business and Economics. New Delhi: Macmillan
Publication.
Beri, G. C. (2010). Business Statistics. New Delhi: Tata McGraw Hill Publishing
Company Ltd.
Gupta, S.C. (2006). Fundamentals of Statistics. New Delhi: Himalaya Publishing House.
Elhance, D.N. (2008). Fundamentals of Statistics. New Delhi: Kitab Mahal Distributors
New Delhi.
Suggested Journals:
Journal of Business and Economic & Economic Statistics
Journal of Statistical Software
Journal of American Statistical Association
Learning outcomes:
Students will be able to apply different statistical methods to solve various statistical and
decision making problems with the help of software’s.
Students will be able to understand role of statistical techniques in business research
analysis.
Students will be able to analyze and interpret managerial, scientific, health , engineering
statistical problems.
Master of Business Administration 38
Course Curriculum (Session 2017-18)
Preamble: MIS are business concepts in which the influence of information technology has
caused change. Management Information Systems aims to give students a practical and
theoretical background to the use of IT in the business world. It covers various business
initiatives and how technology supports these initiatives
Reference Books:
Laudon & Laudon. (2007). Business Information System. 9th Edition. Tata McGraw-Hill
Publication.
Behl, R. (2006). Information Technology for Management. Tata McGraw-Hill
Publication.
Jawedkar, S. (2007). Management Information System. 3rd Edition. Tata McGraw-Hill
Publication.
David, W. (2008). Business Data Analysis using Excel. Oxford Publications.
Suggested Journals:
Journal of Information Systems
Journal of Cost Management
International Journal of Technology Management
International Journal of Management Information Systems
Learning Outcomes:
Demonstrate effective analytical and critical thinking skills to make an appropriate business
related decisions
Distinguish and analyze ethical problems that occur in business and society
Apply leadership skills and competencies in business situations
Illustrate how current technologies and decision-support tools can be utilized to the
advantage of business operations.
Demonstrate an understanding of the major functional areas of Business
Explain the role and significance of effective management information systems, and describe
how they contribute to optimizing organizational performance.
Explain fundamental database concepts and apply these concepts to the design and
development of relational databases.
Demonstrate the major steps in the design and implementation phases of the system
development life cycle (SDLC)
Master of Business Administration 40
Course Curriculum (Session 2017-18)
Course Outline
Financial Management
Course Code: MBA3101 Year: I Trimester: III Max. Hours: 30
Preamble: Financial management entails planning for the future of a person or a business
enterprise to ensure a positive cash flow. It includes the administration and maintenance of
financial assets. Besides, financial management covers the process of identifying and
managing risks. From an organizational point of view, the process of financial management is
associated with financial planning and financial control.
MID-TERM EXAMINATION
Master of Business Administration 41
Course Curriculum (Session 2017-18)
Reference Books:
Khan, M. Y., & Jain, P. K. (2009). Financial Management. New Delhi: Tata McGraw-
Hill Publication.
Chandra, P. (2009). Financial management. 7th Edition. New Delhi: Tata McGraw-Hill
Publication.
Brealey, M. (2002). Principle of Corporate Finance. 7th Edition. New Delhi: Tata
McGraw-Hill Publication.
Maheswari, S. N. (2007). Financial Management. New Delhi: Vikas Publishers.
Master of Business Administration 42
Course Curriculum (Session 2017-18)
Journals:
The Quarterly Journal of Indian Institute of Finance
(http://www.financeindia.org/fi.htm)
Learning Outcome
Understanding the basic finance concepts like cash-flow, time value of money, return,
and risk as the building blocks of finance theory.
Identify factors that have a bearing on the investment, financing and dividend decisions.
Evaluate the financial viability of a capital budgeting exercise in various situations.
Able to discuss the issues involved in value based management and corporate
governance.
Will be able to analyze relevant factors that have bearing on the management of working
capital.
Master of Business Administration 43
Course Curriculum (Session 2017-18)
Course Outline
MID-TERM EXAMINATION
Performance Management: traditional and modern techniques,
Identification of Key Performance Areas and Key Result Areas –
UNIT IV (6 Sessions)
Ethical issues in performance appraisal. Concept of Potential
appraisal, Feedback mechanisms.
Compensation Management –Concepts and Components-Job
UNIT V (5 Sessions)
Evaluation- Incentives, Benefits and employee welfare facilities.
Industrial relations- Concept: Grievance Procedure, collective
UNIT VI Bargaining, Worker’s participation in Management, IR Machinery for (4 Sessions)
handling disputes.
Master of Business Administration 44
Course Curriculum (Session 2017-18)
Text Book:
Rao, V.S.P. (2010). Human Resources Management. Excel Books. New Delhi.
Reference Books:
Flippo, E. B. (2008). Personnel Management. New Delhi: Tata McGraw-Hill
International Series.
Gomez, M. & Balkin. (2008). Managing Human Resources. Pearson Education. New
Delhi.
Rao, P. (2007). Essentials of Human Resources Management & IR. (3rd Edition).
Himalaya Publishing House. New Delhi.
Aswathappa, K. (2008). Human Resource management / Text & Cases. Tata McGraw-
Hill Publication. New Delhi.
Aquinas, P.G. (2009). Human Resource Management. Vikas Publishing. New Delhi.
Ivancevich, John M. (2005). Human Resource Management. Tata McGraw-Hill
Publication. New Delhi.
Monappa, A., & Saiyadain, M. S. (2006). Personnel Management. Tata McGraw Hill
Publication. New Delhi.
Snell & Bholander. (2007). Human Resource Management. Cengage Learning. New
Delhi.
Journals:
Advances in Developing Human Resources, Sage Publication
Human Resource Development Review, Sage Publication
HBR (Harvard Business Review)
Learning Outcome:
After completion of course student will be able to:
Students were able to develop the main HR functions viz. acquisition, development, and
maintenance functions.
Master of Business Administration 45
Course Curriculum (Session 2017-18)
Able to Analysis and develop the Meticulous planning in orchestrating whole functions
of HRM the will obviate the future problems and accelerate the progress of the
organization.
Course Outline
International Business Management
Course Code:MBA3103 Year: I Trimester: III Max. Hours: 30
Preamble: The Primary objective of this course is to acquaint the students to emerging
global trends to business environment and introducing learners to the framework of
International Business. This course introduces students to the world of international business
and management by studying cultural influences, government and business structures in our
global economy.
Text Books:
Hill, C.W. (2009). International Business. 5th Edition. New Delhi: Tata McGraw Hill.
Keegan, J. W. (2007). Global Marketing Management. 7th Edition. New Delhi: Pearson
Education.
Master of Business Administration 48
Course Curriculum (Session 2017-18)
Reference Books:
Daniel, J., & Lee, H. (2009). International Business Environment. 11th Edition. New
Delhi: Pearson Education.
Onkvisit, S., & Shaw, J. (2004). International Marketing. 3rd Edition. New Delhi:
Pearson Education.
Derskey, H. (2008). International Management. 4th Edition. New Delhi: Prentice Hall of
India.
Aswattapa, K. (2003). International Business. 3rd Edition. New Delhi: Tata McGraw
Hill.
Suggested Journals:
Global Business Review; International Management Institute, India.
Journal of World Economic Review; Serial Publications, India.
IUP journal o Intellectual Property rights; IUP, India.
Foreign Trade review; IIFT, India.
Learning Outcomes
Students will understand the ethical implication of business decision making and
recognize ethical dilemmas. Students will have awareness about international trade
promotion bodies.
Master of Business Administration 49
Course Curriculum (Session 2017-18)
Course Outline
Operations Research
Course Code: MBA3104 Year: I Trimester: III Max. Hours: 30
Preamble: The Decision Making Body of any organization constitutes of Managers, who
work at different levels. Their ultimate goal is maximization wealth for the organization
through the optimum utilization of resources.
** 1 Session = 60 Minutes
Text Books:
Vohra, N. D. (2010). Quantitative Techniques in Management. New Delhi: Tata
McGraw-Hill Publication.
Reference Books:
Sharma, J. K. (2006). Operations Research. New Delhi: Macmillan Publication.
Taha, H.A. (2008). Operations Research: An Introduction. New Delhi: Pearson
Education.
Swarup, K. (2008). Operations Research. New Delhi: Sultan Chand & Sons.
Sharma, S.D. (2005. Operations Research. Meerut: Kedar Nath Ram Nath.
Gupta, P. K., & Hira, D.S. (2008). Operations Research. New Delhi: S. Chand &
Company Ltd.
Suggested Journals:
Journal of Operations Research Society
European Journal of Operations Research
Asia Pacific Journal of Operations Research
International Journal of Operations Research.
Learning outcomes:
Students will be able to design, solve and improve mathematical model of different type
of scientific and managerial problems.
Students will be able to find optimal solution of various mathematical models of different
decision making physical problems with various mathematical and computational tools.
Students will be able to define and apply different type’s quantitative techniques to solve
managerial, scientific, engineering and social problems.
Master of Business Administration 51
Course Curriculum (Session 2017-18)
Course Outline
Marketing Management
Course Code: MBA3105 Year: I Trimester: III Max. Hours: 30
To create awareness about the latest trends and developments in marketing and enhance
their problem-solving and decision-making abilities in strategic areas of marketing.
To get students to think as business & marketing professionals involved in the effort of a
modern day business organization.
Introduction: Importance and Scope of Marketing, Philosophies
of Marketing Management Elements of Marketing, Marketing Vs
UNIT – I Selling, Consumer Markets and Industrial Markets. Marketing (5 Sessions)
Mix, Market Demand, Marketing Information System.
Consumer Buying Behaviour: Types, Process and Factors.
Market segmentation, Targeting and Positioning: Segmenting
UNIT –II Consumer and Business Markets – Bases, Purpose and Process, (5 Sessions)
Market Targeting, Positioning – Nature and Importance,
Differentiating the Product
Product Decisions: New Product Planning and Development
Process, Failure of New Products.
UNIT – III Product Life Cycle: Stages & Strategies. (5 Sessions)
Strategies for competition: Leaders, Challengers, Followers and
Nichers.
MID-TERM EXAMINATION
Text Books:
Kotler, P. (2007). Marketing Management, Analysis Planning, Implementation and
Control. 12th Edition. Pearson Education.
Kotler, P., & Keller, K. L. (2007). Marketing Management. 12th Edition. Pearson
Education.
Kotler, P., & Armstrong, G. (1999). Principles of Marketing. 12th Edition. Pearson
Education.
Reference Books:
Ramaswamy, V. S., & Namakumari, S. (2002). Marketing Management: Planning,
Implementation and Control: Global Perspective Indian Context. 3rd Edition. McMillan
Publication.
Kumar, A. & Meenakshi, N. (2008). Marketing Management. Vikas Publishing House
Czinkota & Kotabe. (2001). Marketing Management. 2nd Edition; Australia : Thomson
Learning
Saxena, R. (2003). Marketing Management. 3rd Edition. Tata McGraw-Hill Publication.
Journals:
Journals of Marketing Management by Westburn Publishers
Indian Journal of Marketing (www.indianjournalofmarketing.com)
Marketing Management JOURNAL (www.mmaglobal.org)
Master of Business Administration 53
Course Curriculum (Session 2017-18)
Learning Outcomes
Course Outline
Operations Management
Course Code: MBA3106 Year: I Trimester: III Max. Hours: 30
To enable them to use these techniques for optimizing the manufacturing process of the
organization.
Introduction to Operation Management: Introduction,
Historical Evolution, Scope of Operation Management, Operating
System – Classification,
UNIT – I Plant Location and Layout: Introduction and Managing Need for (5 Sessions)
Selecting a Suitable Location, Factors influencing Plant Location,
Location Models, Plant Layout, Classification of Layout, Design
of Product Layout, Design of Process Layout.
Material Handling: Introduction and Meaning, Objectives and
Principles of Material Handling, Selection of Material Handling
Equipments, Evaluation of Material Handling System, Material
Handling Equipments, Guidelines for Effective Utilization of
Material Handling Equipments,
UNIT–II (4 Sessions)
Material Management: Introduction and Meaning of Material
Management, Scope of Material Management, Material Planning
and Control, Purchasing, Store management, Inventory Control,
Standardization, Simplification, Value Analysis, Ergonomics, JIT
Manufacturing.
Production Planning and Control: Introduction and Meaning,
Need for Production Planning and Control, Objective of
Production Planning and Control, Phase of Production Planning
and Control, Operation Planning and Schedule System, Aggregate (6 Sessions)
UNIT –III
Planning, Master Production Schedule, Material Requirement
Planning, Capacity Planning, Routing, Scheduling.
MID-TERM EXAMINATION
Quality Control: Introduction, Quality, Inspection, Quality
Control, Statistical Quality Control, Quality Circle.
Work Study: Introduction, Productivity, Work Study, Method
UNIT – IV (6 Sessions)
Study: Motion Study, Work Measurement, Time Study
Quality Assurance and Certification: ISO 9000, ISO 9004,
ISO 14000 Series
Master of Business Administration 55
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Text Books:
Reference Books:
Chary, S. N. (2010). Production and Operations Management. New Delhi: Tata
McGraw-Hill Publication.
Chunawala & Patel. (2009). Production and Operation Management. Mumbai: Himalaya
Publishing House.
Goel, B. S. (2010). Production Operations Management. Meerut: Pragati Prakashan.
Suggested Journals:
International Journal of Operations and Productions Management
International Journal of Production Economics
International Journal of Production Research
Learning Outcomes
Understand the basic frame work and significance of plant location and layout decisions.
Understand various tools and techniques of, necessary for running the production process
like, Capacity planning, Master production schedule, Routing and scheduling decisions.
Master of Business Administration 56
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Preamble: Technology is today seen as an integral component of the global strategy for
economic growth. It is seen as a key driver of wealth creation, and the ability to respond to
change through technology is seen as a major competitive advantage. Executives are required
to understand technology needs of their companies and manage the integration of technology
into the workplace. All modernization in industries has depended on the skillful use of
technology, and innovation forms the basis of survival and growth of all companies. Success of
a business strategy is directly related to the correct identification of technology required for
the business (e.g. product design is a key technology requirement for manufacturing) and
correct analysis of the strategic options provided by the existing and emerging technologies.
The course focuses on different matters of importance related to Technology and Innovation
Management. A unit has been dedicated to understanding the scenario in India regarding
technology usage and development.
Text Books:
Khalil, T, M, & Shankar, R. (2013) Management of Technology. New Delhi: McGraw-
Hill.
Khurana, V.K, & Saini, A. K. (2017) Management of Technology & Innovation. New
Delhi: Ane Books.
Betz, F. (1993). Strategic Technology Management. New York: McGraw-Hill.
Reference Books:
Narayanan, V. K. (2007). Managing Technology and Innovation for Competitive
Advantage. New Delhi: Pearson Education Asia
Schilling. (2006). Strategic Management of Technological Innovation. New York:
McGraw-Hill
Sullivan, N. (1995). Technology Transfer. New York: Cambridge University Press.
Journals:
Journal of Manufacturing Technology Management
Journal of Science and Technology Policy Management
Learning Outcomes
1. Stimulate and inform a strategic perspective on the role of innovation, and in particular
to increase understanding of:
The characteristics of innovation processes and the factors that shape and drive
innovation;
The potential roles of incremental and disruptive innovation in creating and
sustaining firm competitiveness
2. Understand the sources of innovation competence in firms and how these competences
are developed, and in particular to increase understanding of:
Why some firms are more successfully innovative than others;
Master of Business Administration 59
Course Curriculum (Session 2017-18)
The many different sources of knowledge and capability used for innovation and the
strategies for accessing them.
Understand the major tools that are used increasingly to assist innovation
management, both at the project level and at the level of organizational development.
Understand the central role of learning in innovation and in innovation management.
Master of Business Administration 60
Course Curriculum (Session 2017-18)
Business Analytics
Course Code: MBA3108 Year: II Trimester: III Max. Hours: 30
Preamble: Business Analytics refers to various categories of analytical approaches for modelling
different business situations and arriving at strategies as solutions for optimal decision-making
managerial processes. Thus, Business Analytics today refers to different approaches for modelling and
arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer
segmentation, inherent and underlying dimensions in consumer preferences, factors leading to
probability of purchase, preferred segments in financial and credit card industry, probability of attrition
in large organizations.
MID-TERM EXAMINATION
Text Books:
Albright, S., and Wayne Winston. Business Analytics: Data Analysis & Decision
Making. Nelson Education, 2014.
Anil Maheswari (2017). Data Analytics. Mc Graw Hill
Sandhya Kuruganti & Hindol Basu (2017). Business Analytics: Applications to
Consumer Marketing. Tata McGraw Hill
Kadre, Shailendra, and Venkat Reddy Konasani. Practical Business Analytics Using
SAS: A Hands-on Guide. Apress, 2015.
Master of Business Administration 62
Course Curriculum (Session 2017-18)
Rao, Purba Halady. BUSINESS ANALYTICS: An application focus. PHI Learning Pvt.
Ltd., 2013.
Liebowitz, Jay, ed. Big data and business analytics. CRC press, 2013.
Laursen, Gert HN, and Jesper Thorlund. Business analytics for managers: Taking
business intelligence beyond reporting. John Wiley & Sons, 2016.
Hofmann, Markus, and Ralf Klinkenberg, eds. RapidMiner: Data mining use cases
and business analytics applications. CRC Press, 2013.
Learning Outcomes
Develop new or improved innovative business processes from gap analysis through
process design in support of a company's strategic objectives in a socially responsible
manner.
Develop business models that support a company's strategic objectives.
Articulate the interdependence between financial and operational metrics used in value
chain analysis to key decision makers.
Appraise the impact on financial and operational performance of specific business
processes/models.
Evaluate the opportunities for business process and supply chain improvement based on
current best practices across industries, as well as new breakthrough thinking.
Master of Business Administration 63
Course Curriculum (Session 2017-18)
Text Books:
Singh & Dutta (2013), Management of Commercial Banks- Tata McGraw-Hill Company
Limited.
Reference Books:
- Padmalatha Suresh & Justin Paul, (2010) , Management of Banking and Financial
Services, Pearson, Delhi
- Khan & Jail (2015), financial Services, Tata Mcgraw
- Arora (2014), Principles of Banking, S chand & sons, Delhi
- Annual Reports of RBI
- “The Banker”, A Journal of Indian Banks Association
- Websites- SEBI, RBI and IRDA
Learning Outcomes:
Basic understanding of banking functions and role in the economy
An overview of financial system, financial services and financial markets
An overview of insurance business.
Master of Business Administration 65
Course Curriculum (Session 2017-18)
Course Outline
Strategic Management
Course Code: MBA4101 Year: II Trimester: IV Max. Hours: 30
Preamble: Strategic management is the core element of any business course as it acts like
glue that holds other business subjects together. It is the field of management designed to help
general managers improve the long-term competitive position of their organization. It is about
success and failure, both from an individual and organizational perspective. It can help
management trainee to master the corporate jungle and to achieve individual career aims. It
instills the habit of reaching an identified goal by developing the necessary competence and
seizing available opportunities. In short, an understanding of strategy enhances performance
and improves career prospects
To understand the nature of strategic management and its competitive and institutional
context
To appreciate the strengths and limitations of strategic analysis, and how it fits into the
overall strategy process
To master a range of methods and techniques of strategic analysis and have a clear
appreciation of their theoretical and empirical foundations, range of applicability,
qualifications and limitations.
Introduction to Strategic Management
Definition and importance of Strategic Management, Strategic
Management Process, Levels of Strategy
UNIT – I Strategic Intent: Hierarchy of Strategic Intent (6 Sessions)
Basic Concepts: Stretch, Leverage, Business Definition &
Model, Business Policy, emergent and realized strategy
Internal Environmental Analysis
The Resource Based View Of The Firm, VRIO Framework &
UNIT –II Application, SWOT Analysis, Value chain analysis, (4 Sessions)
Evaluating Firm’s Internal Capabilities,
External Environmental Analysis
Macro Environment, Industry analysis, Porter’s 5 Forces Model,
UNIT – III Strategic Groups and Strategic Types, Imitation & Competitive (5 Sessions)
Dynamics in an Industry
Strategy Formulation- Environment And Positioning School
MID-TERM EXAMINATION
Corporate Level Strategies: Portfolio Analysis – BCG and GE
UNIT – IV models, The Corporate Parent, Directional strategies – types of (6 Sessions)
strategies for Growth, Stability & Retrenchment
Business Level Strategy: Porter’s Generic strategy model,
UNIT – V Strategic Choice, ‘Blue-Ocean’ Strategy (5 Sessions)
Master of Business Administration 66
Course Curriculum (Session 2017-18)
Strategy Implementation
Strategy Implementation and challenges, Structural, Cultural and
Functional aspects of Implementation - Strategic Management in
HR, Marketing, Finance, Operations, etc., McKinsey 7S’ Frame
work, Corporate Restructuring
Strategy Evaluation
Strategy Evaluation and Control, Developing Performance
UNIT – VI Indicator-Balance Score Card, Delta Model, Porter’s Diamond (4 Sessions)
Model, Managing Strategic Change
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Thompson, Strickland, Gamble & Jain. (2005). Crafting and Executing Strategy. 14th
Edition. New Delhi: Tata McGraw Hill Publication
Azhar, K. (2008). Business Policy and Strategic Management. New Delhi: Tata McGraw
Hill Publication.
Hamel, G. & Prahalad, C. K. (2003). Competing for the Future. Harvard Business
School.
Reference Books:
Johnson, & Scholes. (2006). Exploring Corporate Strategy. Prentice Hall India.
Hunger and Wheelen, (2004). Strategic Management. New Delhi: Pearson Education.
Galbraith, J.R. (2006). Strategy Implementation: The Role of Structure and Process. West
Publishing Company.
Macmillan, H. & Tampoe, M. (2005). Strategic Management. Oxford University Press.
Pearce II, Robinson Jr., & Mittal. (1999). Strategic Management: Formulation, Implementation
and Control. Tata McGraw Hill.
Learning Outcomes
Identify and demonstrate the key components of the strategic management process and
how it can be applied in organizations in order to increase value propositions for all the
organization’s stakeholders.
Appraise and judge strategic inputs, including the external and internal environment,
strategic mission and strategic intent.
Master of Business Administration 67
Course Curriculum (Session 2017-18)
Course Outline
Supply Chain Management
Course Code: MBA4102 Year: II Trimester: IV Max. Hours: 30
Preamble: Supply Chain as a management discipline originated after use of logistics in the
military and later branched into the commercial sector as business logistics. Now, the hottest
topic in the commercial sector is supply chain management. This course examines the
historical evolution of management thought to its newest frontier—supply chain management,
reviews the emerging practices that define supply chain management in business applications,
and demonstrates that supply chain management is more than integrated logistics.
Demonstrate the ability to analyze and apply critical thinking and learning skills related
to "real life" problems and situations.
Concept of Supply Chain Management- Evolution, Flows in
SCM, Process View of SCM, Drivers of SCM, Macro Process of
Unit -I SCM, Value Chain Analysis, Supply Chain Decision Phases. (5 Sessions)
Supply Chain Performance: Competitive and Supply Chain
Strategies, Achieving Strategic Fit.
Forecasting in Supply Chain: Forecasting in Supply Chain,
Methods of Forecasting, Planning Supply and Demand in a Supply
Chain.
Unit- II Inventory Management: Concept of Inventory, Types of (4 Sessions)
Inventory, Inventory Systems, Inventory Modeling: Deterministic
and Probabilistic Models( Single Period Decision
Model).ABC/VED and other Inventory Control Techniques
Designing Distribution Network: Role of Distribution in Supply
Chain, Factors influencing Distribution Network Design, Design
UNIT- III Options for a Distribution Network, Role of Network Design in (6 Sessions)
Supply Chain,
Risk Management and Network Design
MID-TERM EXAMINATION
Unit- IV Logistics Management: Role of logistics in SCM, Difference (5 Sessions)
Master of Business Administration 69
Course Curriculum (Session 2017-18)
Text Books:
Chopra, S., & Meindel, P. (2007). Supply Chain Management –Strategy, Planning and
Operation. 3rd Edition. Pearson/PHI.
Reference Books:
Levi, S. D. et al. (2003). Second Edition. Designing and Managing the Supply Chain:
Concepts, Strategies and Case Studies. Tata McGraw-Hill.
Christopher, M. (2000). Second Edition. Logistics & Supply Chain Management:
Strategies for Reducing Cost & Improving Service. Pearson, India.
Shapiro, J. F. (2001). Modeling the Supply Chain. Duxbury.
Sople, Logistics Management. Pearson, India.
Agrawal, D. K. Supply Chain Management-Strategy, Cases & Best Practices. Macmillan.
Shah, J. Supply Chain Management- Text and Cases. Pearson, India.
Suggested Journals:
International Journal of Decision Making in Supply Chain & Logistics, Serials
Publications, New Delhi.
Supply Chain Management: An International Journal, Emerald.
Journal of Supply Chain Management, Wiley-Blackwell.
Supply Chain Forum: An International Journal, BEM – ISLI.
Master of Business Administration 70
Course Curriculum (Session 2017-18)
Learning Outcomes
Will be able to understand the basic framework of supply chain working and its
significant in achieving firm’s objectives.
Will be able to solve real business life issues related to forecasting and inventory
management.
Will be able to make decisions about purchasing policies, vendor selection and material
handling issues.
Master of Business Administration 71
Course Curriculum (Session 2017-18)
Course Outline
Business to Business and E-Marketing
Course Code: MBA4103 Year: II Trimester: IV Max. Hours:30
Preamble: B2B marketing throws up special challenges and opportunities to those who
serve market other than for personal consumption. Since the students get more exposed to B2C
situations, the course is intended to help students develop a greater understanding of
institutional markets, where are they , and how do they operate ,strategies to tap these markets
and serve them.
This course will provide the students with an analytical and technical framework to
understand the emerging world of e-Business. e-Business poses both a challenge and an
opportunity for managers. As a matter of competitive necessity, savvy managers must gain an
understanding of the rapidly changing technology and business models. They need to develop
a basic understanding of how electronic business differs from “real” business settings.
Text Book:
Ghosh,P.K., Industrial Marketing, Oxford Publication
Kalakota,Ravi,E-Business, Delhi, India: Pearson Education.
Reference books:
Havaldar,K. Industrial Marketing, New Delhi, India: Tata McGraw Hill.
Vitale,P. Robert, Business to Business Marketing,Delhi,India:Thomson
Learning Outcomes
Analyze the consumer and business markets.
Explain relationships among marketing and macro-micro environmental factors.
Recognize marketing information systems and marketing research applications in
industrial market.
Explain industrial market segmentation, positioning and selecting target markets.
Explain the industrial marketing mix strategies that are possible for marketing managers.
explain the importance of e-marketing;
explain and illustrate the use of search engine marketing, online advertising and online
marketing strategies;
explain the role of e-marketing plans as a component of corporate-level plans;
conduct secondary research using various sources to identify and synthesis data into
useful management information.
Master of Business Administration 73
Course Curriculum (Session 2017-18)
Course Outline
Consumer Behaviour
Course Code: MBA4104 Year: II Trimester: IV Max. Hours: 30
Preamble: Human behavior is very complex and difficult to predict. Marketers have always
been interested in knowing how consumers make their buying decisions regarding various
products. Who influence them and how. How do they respond to the various marketing stimuli
like advertisements, sales promotional offers, use of celebrities etc. offered by the marketers.
What are the latent motives behind the purchase of product. If these things are known to the
marketers it is possible to influence the consumers in favorable way.
This course will give knowledge about the determinants of consumer behavior which fall under
four main categories- cultural, social, personal and psychological. Insights from the industry
will help to understand the behavior of consumers. Developing marketing mix according to the
consumer behavior is the main motive behind this course.
MID-TERM EXAMINATION
Text Books:
Schiffman Leon G. and Kanuk Leslie lazar- Consumer Behavoiur (Pearson/ Prentice
Hall, 9th Edition.
Reference Books:
Hawkins, Best and Coney- Consumer Behaviour (Tata Mc Graw Hill, 9TH Edition).
Loudon, David L. and Della Bitta, Albert J. - Consumer Behavior (Tata Mc Graw Hill,
4TH Edition).
Learning Outcomes
Course Outline
Product and Brand Management
Course Code: MBA4105 Year: II Trimester: IV Max. Hours: 30
This course will attempt to understand various types of products in the product portfolio
of an organization. Developing new products and eliminating exiting products from the
portfolio will be examined. Why a marketer needs brand names and what is the need to
maintain brands equity
Product Management: Product Mix concepts, Product
Classification, Product Management: Product Development,
UNIT – I Product focused organization; Market focused organization, (6 Sessions)
Factors influencing design of the product, Changes affecting
product management.
Product Market Strategies: Product Life Cycle Stages and
corresponding Strategies, Product Evaluation Product
UNIT –II Positioning: Concept, Product Differentiation, Positioning
(5 Sessions)
Strategies, Preference Analysis, Benefit Segmentation
Brand Management: Brands Vs Products, Benefits of branding;
UNIT – III Brand attributes, Significance of branding to consumers & firms, (4 Sessions)
Brand Elements
MID-TERM EXAMINATION
The Brand Equity concept, Brand Equity Models – Brand Asset
Valuation, Aaker Model, BRANDZ, Brand Resonance. Brand
UNIT – IV Building: Brand building blocks and implications, Measuring (6 Sessions)
Brand equity: Brand Value Chain and Brand Tracking, Brand
Equity Management System
Brand Positioning & Values: Brand Knowledge, Identifying
UNIT – V and establishing Brand Positioning, Positioning Guidelines, (4 Sessions)
Brand Values and Brand mantras.
Designing & Sustaining Branding Strategies: Brand hierarchy,
Branding strategy, Brand extension and brand transfer,
UNIT – VI Managing brand over time- Reinforcing Brands, Revitalizing
(5 Sessions)
Brands, Co-branding, Celebrity endorsement, Brand Crisis.
Master of Business Administration 76
Course Curriculum (Session 2017-18)
Text Books:
Keller, K. L. (2004). Strategic Brand Management: Delhi: Pearson Education.
Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2007). Marketing Management. New
Delhi: Pearson Education
Reference Books:
Sengupta, S. (2006). Brand Positioning.
Majumdar, R. (2007). Product Management in India. Delhi: Prentice Hall of India
Kazmi, S. H. H. & Batra, S. K (2008). Advertising and Sales Promotion. New Delhi:
Excel Books.
Suggested Journals:
Indian Journal of Marketing- Associated Management Consultants
Journal of Marketing – American Marketing Association
Journal of Marketing Management – ICFAI University Press
Learning Outcomes
Understand key principles of branding
Explain branding concepts and ideas in their own words
Understand and conduct the measurement of brand equity and brand performance
Practically develop a brand, including positioning and communication
Prepare a professional, logical and coherent report in the form of a brand audit
Deliver an oral presentation in a professional, engaging manner
Develop an argument and express themselves clearly in both written and oral
communication Consider ethical issues
Master of Business Administration 77
Course Curriculum (Session 2017-18)
Course Outline
Training and Development
Course Code: MBA4106 Year: II Trimester: IV Max. Hours: 30
Preamble: The efficiency of an organization depends directly on the capability and talent of
its personnel, and how motivated they are. Capability of a person depends on his ability to
work and the type of training he receives. While his personal capability is evaluated through
proper selection procedure, his training is taken care of by the organization after he has been
employed by the organization. Since training inputs may vary from on-the job experience to
off-the-job training, most of the organizations conduct skill based & specific training for their
employees. In Indian organizations, training and development activities have assumed high
importance in recent years because of their contributions to the achievement of organizational
objectives. The present course is designed to study the concepts and processes of training and
development.
To enable one to develop the necessary knowledge, skills and confidence for undertaking
training activities.
To develop an understanding of how to identify and assess training needs, and to develop,
plan, organize, deliver and evaluate the training programmes in an organisational setting.
Text Book:
Noe, A. R. (2008). Employee Training & Development. Tata McGraw-Hill Education.
Reference Books:
Deb, T. (2008). Training & Development- Concepts & Applications. Ane’s Books India
Krishnaveni, R. (2008). HRD- A researcher’s Perspective, Excel Book Publication.
Lall, M., & Sharma, S. (2009). Personal Growth and Training and Development. Excel
Book Publication.
Journals:
International Journal of Training and Development
International Journal of Training and Development.
Journal of Counseling and Development
Corporate Training: Pulse Check, Training
Master of Business Administration 79
Course Curriculum (Session 2017-18)
Learning outcomes:
Students must be able to develop the necessary knowledge, skills and confidence for
undertaking training activities.
Students must have better understanding of how organizations making training need
assessment and identification, planning and organizing training activities, delivering and
evaluating the training programmes in an organizational setting.
Students must also develop an understanding on various training & development
solutions to improve employee performance.
This course will develop better understanding of being HR professional how one should
handle training and development related activities, tasks and responsibilities in the
organizations.
Master of Business Administration 80
Course Curriculum (Session 2017-18)
Course Outline
Leadership and Team Building
Course Code: MBA4107 Year: II Trimester: IV Max. Hours: 30
Preamble: The leadership and team building course is designed to provide the student the
essentials of leadership and team building by developing the student’s ability to apply and
build skills using the leadership concepts studied. This course foundation is built on creating a
leadership vision, articulating this through effective communication, motivational skills, and
team building while helping students to identify and develop their leadership style.
MID-TERM EXAMINATION
Text Books:
Reference Books:
Halder U (2010) - Leadership and Team Building (Oxford university Press, 2nd Ed.)
Yukl G (2007) - Leadership in Organisations (Pearson Education Ltd., 6th Ed.)
West Michael (2003) - Effective Team Work (Excel Books, 1st Ed.)
Sadler Philip (2007)- Leadership (Crest Publishing House).
Master of Business Administration 82
Course Curriculum (Session 2017-18)
Learning outcomes:
Students will have better idea about preconditions for leadership and team-building.
This course will make them sensible about respecting other people’ personality and
take the full advantage of differences between them as well as of their individual
abilities and skills for the synergic effect.
Students will be able to understand the conditions for formation and development of
team and development of co-operation.
Students must adopt crucial competences like Problem-solving, creativity,
independence and responsibility-taking for being an effective leader and for handling
team work adequately.
Master of Business Administration 83
Course Curriculum (Session 2017-18)
Course Outline
Performance Management and Competency Mapping
Course Code: MBA4108 Year: II Trimester: IV Max. Hours: 30
Preamble: Today, organizations operate in very competitive global environment along with
the focus on employing knowledgeable and skilled workers. Universities are challenged with
providing scholars as skilled workers who will meet the expectations of the employers and
other stakeholders. The public want to see evidence of the efficiency and effectiveness.
This present course is to prepare the scholars to have theoretical and hands-on experience of
various tools and techniques used in assessing, managing and mapping the performance and
competencies of individual and organization.
Performance management and competency mapping is the most critical function and
strong determinant of organizational excellence.
To develop and appreciation skills essential for designing and instituting effective
performance management and competency management systems.
Introduction: Basic concept of performance and performance
management system, objectives, components, benefits, the
UNIT – I performance management model, approaches to performance (5 Sessions)
management and performance management process.
Role of Performance Management:-In Employee motivation,
UNIT –II Leadership, National culture, organizational culture. (3 Sessions)
Performance Appraisal: Need and methods for Performance
Appraisal: Assessment center, psychometric tests, Leaderless
UNIT – III group discussions, Management games, Simulation exercises, (7 Sessions)
Role Plays, Self-appraisal,360 Degree appraisal, BARS, Balance
score card, Performance analysis, Performance review discussion.
MID-TERM EXAMINATION
Competency: Concept, origin and development, factors
affecting competency, classification of competencies.
UNIT – IV Competency mapping: Concept, process. Methods of (4 Sessions)
Competency Mapping: Critical incident technique, interview
technique and questionnaires.
Developing Competency Models: The Lanchester Model of
UNIT – V Managerial competency, the Transcultural Managerial (4 Sessions)
competencies.
Master of Business Administration 84
Course Curriculum (Session 2017-18)
Text Book:
Deb Tapomoy (2009). Performance & Reward Management.,Ane Books Pvt. Ltd.
Reference Books:
Herman Aguinis (2009). Performance Management, Pearson Education.
T. V. Rao (2002). Appraising & Developing Managerial Performance, Excel Books
GaneshShermon (2004). Competency Based HRM, , TMH.
SeemaSanghi(2004). A Handbook of Competency Mapping, Response Books.
Radha R Sharma (2006). 360 Degree Feedback, Competency Mapping and Assessment
Centers, , TMH.
Learning Outcomes
Understanding about performance appraisal need and process will be developed.
Performance management process will be learnt
Students will single handedly able to prepare performance appraisal form.
Student will be able to run competency mapping process.
Master of Business Administration 85
Course Curriculum (Session 2017-18)
Course Outline
BUSINESS ANALYSIS AND VALUATION
Course Code: MBA4109 Year: II Trimester: IV Max. Hours: 30
Preamble: Corporate world in recent times has increasingly become more dynamic as
well as volatile. Globalization, enhanced IT capabilities, the all pervasive role of the
media, and growing awareness of investors have rendered the situation quite complex.
This subject attempts to give an insight into valuation approaches and align it along with
transactions, financings, taxation planning and compliance, ownership transition, and
planning and litigation support.
Discounted Cash Flow Valuation: Steps, Assumptions,
Applications, Value Drivers
Relative Valuation: Steps, Applications, Advantages &
Disadvantages, Valuation Multiples
Impact of Different Stakeholders in terms of Business
Valuation
Priorities of Different Stakeholders in terms of Business
Valuation
Value based Management
Valuation of Assets and Liabilities (I)
Valuation of Fixed Assets
UNIT – V Valuation of Inventories (5 Sessions)
Valuation of Financial Investments and Marketable
Securities
Valuation of Assets and Liabilities (II)
Valuation of Goodwill, Patents and Copyrights
UNIT – VI Valuation of Brands (5 Sessions)
Valuation of Real Estate
Valuation of Liabilities
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Prasanna Chandra. (2011), Corporate Valuation and Value Creation. (ISBN:
9780071078221). Tata McGraw Hill.
Reference Books:
Edward Nelling. (2011). Business Valuation Demystified. (ISBN: 9780071702744). Tata
McGraw Hill.
Robert Reilly, Jr., Robert Schweihs (2004). The Handbook of Business Valuation and
Intellectual Property Analysis. (ISBN: 9780071429672). Tata McGraw Hill.
Institute of Cost and Works Accountants of India Study Material
(http://students.icwai.org/studies/studies/Bus_val_man.aspx).
Master of Business Administration 87
Course Curriculum (Session 2017-18)
Learning outcomes:
The students will be enable with key issues in financial analysis and business valuation
Development of a n understanding of the importance of various assumptions underlying
the valuation models along with explanation of various business valuation techniques,
with their pros and cons
Development of an understanding of the valuation approaches for various with the help
of application of the concepts in real-life situations, with many examples.
Master of Business Administration 88
Course Curriculum (Session 2017-18)
Course Outline
Investment and Portfolio Management
Course Code: MBA4110 Year: II Trimester: IV Max. Hours: 30
Preamble: The course is intended to develop familiarity with the theory and empirical
evidence related to investment analysis and portfolio management. An emphasis is placed on
understanding how an investment professional would allocate funds in an hypothetical
portfolio. Major topics include estimation of capital market parameters, trade-off between
risk and return, optimal portfolio selection, equilibrium asset pricing models, and
delegated portfolio management. Emphasis will be put on development of techniques that
should be part of the tool kit of those interested in becoming professional investors and/or
researchers in finance.
Text Books:
Chandra, P. (2008). Investment Analysis & Portfolio Management. New Delhi: Tata
McGraw-Hill Company Limited.
Reference Books:
Bodie, Zvi, K., Alex, Marcus, Alan, J. & Pitabas, M. (2008). Investments. Tata McGraw-
Hill Publishing Company Limited, New Delhi.
Jones, C. P. (2008). Investment Analysis & Management. New York: John Wiley &
Sons.
Sharpe, W. (2008). Investments. New Delhi: Prentice Hall India.
Fischer & Jordan (2008). Security Analysis & Portfolio Management. New Delhi:
Pearson Education.
Ranganatham & Madhumati (2008). Investment Analysis & Portfolio Management. New Delhi:
Pearson Education.
Kester, Ruback & Tufano (2007). Case problems in Finance. New Delhi: Tata McGraw-
Hill.
Indian Securities Market Review (2009), www.nseindia.com.
The Fact Book (2009). www.nseindia.com.
Suggested Journals:
Journal of Fixed Income
Review of Derivatives Research
Case Folio: ICFAI
Portfolio Organizer, ICFAI
The Chartered Financial Analyst, ICFAI
Master of Business Administration 90
Course Curriculum (Session 2017-18)
Learning Outcomes:
Acquaintance of Students with contemporary investment avenues and determining their
risk-return propositions
Understanding of fundamental and technical analysis to identify correct ‘entry’ and ‘exit’
time.
Assessment of Risks involved in capital market investments and optimizing returns for
the same
Exposure to real life buzzes of portfolio formation, evaluation and revision.
Master of Business Administration 91
Course Curriculum (Session 2017-18)
Course Outline
Merger Acquisition and Corporate Restructuring
Course Code: MBA4111 Year: II Trimester: IV Max. Hours: 30
Preamble: The course is intended to develop familiarity with the theory and empirical
evidence related to strategic alliances and various allied finance related issues. Major topics
include theories and motives behind M&A, Financial Engineering, Takeover Defenses,
Valuation of M&A, Pricing of M&A Deals, and Legal framework as to M&A in India.
Emphasis will be put on recent cases of corporate alliances and exploration of synergy
benefits of such deals to understand the relevance of M&A in global business environment.
Introduction
Business Alliances: Various Forms of Business Alliances,
Strategic Choice of Type of Business Alliance, Basic
Concepts in M&A, Forces driving M&A Activities, Types of
Merger, Motives behind Mergers, Theories of M&A,
UNIT – I (4 Sessions)
Operating, Financial and Managerial Synergy of Mergers,
Merger Process, Legal Procedures, Major Challenges to
success of Mergers, Due Diligence
Corporate Restructuring: Reasons, Broad Areas, Techniques,
Implications
Takeover Defenses
Defensive Operating Performance, Defensive Financial
UNIT –II Techniques, Restructuring and Financial Engineering, Anti- (4 Sessions)
takeover Charter Amendments, Other Board or Management
Methods, Post Acquisition Bid Techniques
Valuation of M&A (I)
UNIT – III Valuation Approaches, Discounted Cash Flow Valuation, (7 Sessions)
Relative Valuation, Valuing Operating & Financial Synergy,
Master of Business Administration 92
Course Curriculum (Session 2017-18)
TEXT BOOKS:
B Rajesh Kumar (2010). Mergers & Acquisitions: Text & Cases. McGraw Hill
Education.
Chandrashekar Krishna Murthy & Vishwanath S.R (2008). Merger Acquisitions &
Corporate Restructuring. Sage Publication.
REFERENCE BOOKS:
Ashwath Damodaran (2010). Corporate Finance – Theory And Practice. John Wiley &
Sons
Ravindhar Vadapalli (2007). Mergers Acquisitions and Business Valuation; Excel books,
1/e
Sudi Sudarsanam (2003). Value Creation from Mergers and Acquisitions. Pearson
Education, 1/e
Weston, Mitchel And Mulherin (2003). Takeovers, Restructuring And Corporate
Governance. Pearson Education, 4/e
Master of Business Administration 93
Course Curriculum (Session 2017-18)
Learning Outcomes:
Understanding of Contemporary Business Alliances and their long-term strategic
implications
Exploration of various possible ways of Restructuring and Financial Engineering in
modern business
Assessment of mechanism of Merger and Acquisition Deals and valuation of corporate
controls
Acquaintance of Students with legal framework related to mergers and acquisitions in
India
Master of Business Administration 94
Course Curriculum (Session 2017-18)
Course Outline
WORKING CAPITAL MANAGEMENT
Course Code: MBA4112 Year: II Trimester: IV Max. Hours: 30
Preamble: Corporate world in recent times has increasingly become more dynamic as
well as volatile. Working capital management ensures a company has sufficient cash flow
in order to meet its short-term debt obligations and operating expenses. This course
attempts to enable students to explore various strategies and approaches for working
capital management in real scenario.
management practices
MID-TERM EXAMINATION
Management of Inventory
Inventory: Need for monitoring & control of inventories,
objectives of inventory management, risks and costs associated
UNIT – IV with inventories (5 Sessions)
Text Books:
Pandey, I. M. (2009). Financial Management. 9th Edition. New Delhi: Vikas Publishing
House.
Bhalla, V. K. (2011). Working Capital Management: Text and Cases. 13th Edition.
Anmol Publication Pvt. Ltd.
Reference Books:
Kishore, R. M. (2008). Financial Management. 6th Edition. New Delhi: Taxmann
Publication.
Khan, M. Y., & Jain, P. K. (2009). Financial Management. New Delhi: Tata McGraw-
Hill Publication.
Rangarajan, K., Rangarajan, K., & Misra, A. (2006). Working Capital Management.
Excel Books India
Periasamy, P. (2011). Working Capital Management –Theory & Practice. Himalaya
Publishing House.
Master of Business Administration 96
Course Curriculum (Session 2017-18)
Learning outcomes:
The students will be enable with key issues in working capital management
Development of skills for interpretation business information and application of financial
theory in corporate investment decisions, with special emphasis on working capital
management.
Development an understanding of the working capital management approaches for
various components with the help of application of the concepts in real-life situations.
Master of Business Administration 97
Course Curriculum (Session 2017-18)
Course Outline
Global Business Environment
Course Code: MBA4113 Year: II Trimester: IV Max. Hours: 30
Preamble: International business has created a network of global links that bind countries,
institutions, and individuals with trade, financial markets, technology, and living standards.
International business: – causes the flow of ideas, services, and capital across the world –
offers consumers new choices – permits the acquisition of a wider variety of products –
facilitates the mobility of labor, capital, and technology – provides challenging employment
opportunities – reallocates resources, makes preferential choices, and shifts activities to a
global level What is International Business? International business consists of transactions
that are devised and carried out across national borders to satisfy the objectives of individuals,
companies, and organizations. International Business Questions • How will an idea, good, or
service fit into the international market? • Should trade or investment be used to enter a
foreign market? • Should supplies be obtained domestically or abroad? • What product
adjustments are necessary to be responsive to local conditions? • What are the threats from
global competitors, and how can these threats be counteracted?
MID-TERM EXAMINATION
Text Books:
The International Business Environment by Anant K. Sundaram / J. Stewart Black-
Prentice Hall
International Business environments and Operations John D Daniel,
Lee H Radebaugh, Daniel P Sulivan- Pearson Education, 10th ed,
2004
Reference Books:
International Management Managing Across Borders and Cultures, Fourth Edition by
Helen Deresky – PHI
Dynamics of successful International Business Negotiations by Robert T. Moran,
William G. Stripp – JAICO
Master of Business Administration 99
Course Curriculum (Session 2017-18)
Learning outcomes
Course Outline
International Trade
Course Code: MBA4114 Year: II Trimester: IV Max. Hours: 30
MID-TERM EXAMINATION
International economic integration – forms and levels; trade
creating and trade diverting effects of a custom union;
UNIT – IV repercussions of regional economic groupings on the strategy of (4 Sessions)
international marketers.
TRADE PROMOTION MEASURES
Export assistance and promotion measures; EPCG scheme;
Import facilities; Duty exemption schemes; Duty drawback; Tax
UNIT – V concessions; Marketing assistance; Role of export houses, (7 Sessions)
trading houses and state trading organizations; EPZs and SEZs;
import substitution; logic of state trading and canalized trade;
trade fairs and exhibition.
INTERNATIONAL ECONOMIC ORGANISATIONS
World Trade Organisation (WTO); International Monetary Fund
(IMF); International Bank for Reconstruction and Development
UNIT – VI (IBRD);Organisation of Petroleum Exporting Countries (4 Sessions)
(OPEC) ;United Nations Conference on Trade and Development
(UNCTAD) ; North American Free Trade Area (NAFTA);
South Asian Association for Regional Cooperation (SAARC).
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Hill C.W. (2009), International Business, Tata McGraw Hill (5th Edition) New Delhi.
Heller H.R(2009), International Trade, Prentice Hall of India, New Delhi
Reference Books:
Keegan J Warren,,Global Marketing Management, Pearson Education (7th Edition), New
DelhiOnkvisit, S & Shaw. J, , International Marketing, Pearson Education (3rd Edition),
New Delhi.
Aswattapa K, International Business, Tata McGraw Hill (3rd Edition) New Delhi.
Paul.Justin(2005):International Business, PHI, New Delhi
Varsheny R.L. and B. Bhattacharya: International Marketing Management, Sultan Chand
& Sons, New Delhi.
Rawat, M.S.: International Trade and Commerce,Deep & Deep Publications,New Delhi
Subba Rao, P.: International Business,Himalaya Publishing House, Mumbai
Verma, M.L(2005): International Trade, Vikas Publishing House, New Delhi.
Suggested Journals :
Global Business Review; International Management Institute
Journal of World Economic Review; Serial Publications,India.
IUP journal of Intellectual property rights; IUP,India
Master of Business Administration 102
Course Curriculum (Session 2017-18)
Learning Outcomes
By the end of the course Students will:
Course Outline
International Treaties and Conventions
Course Code: MBA4115 Year: II Trimester: IV Max. Hours: 30
MID-TERM EXAMINATION
Text Books
Dixon and McCorquodale, Cases and Materials on International Law, Brownlie, Principles
of Public International Law, Ch. XXV
Reference Books
Aust, Modern Treaty Law and Practice
Jennings and Watts, Oppenheim's International Law, Volume 1, Parts 2-4, Ch.14
Learning Outcomes
Students will be able to identify the avenues for career opportunities in International
Business.
conventions.
marketers.
Master of Business Administration 106
Course Curriculum (Session 2017-18)
Module Teaching
Content
No. Hours
Introduction to Data Mining: Motivation for data mining, Data
UNIT I. 5
mining definitions and functionalities, classification of data mining
Sessions
Systems, data mining task primitives
Integration of data mining systems with a database or a data ware
UNIT II. house, Major issues in data mining, Data preprocessing: why?, 6
descriptive data summarization, data cleaning: missing values, Sessions
noisy data.
UNIT III. data integration and transformation, Data reduction: Data cube 4
aggregation, dimensionality, reduction, numerosity reduction Sessions
Mining frequent patterns, Associations and correlations: Market
basket Analysis, frequent items and association rules, frequent 5
UNIT IV
pattern mining, efficient and scalable frequent itemset mining Sessions
methods
The Apriori Algorith for finding frequent Itemsets using candidate
5
UNIT V Generation, Generating Association Rules for frequent itemsets,
Sessions
Frequent itemsets without Candidate generation using FP tree
Data Mining for Business Intelligence Application: Data Mining
5
UNIT VI for applications like data mining for financial data analysis, retail
Sessions
industry, telecommunication industry, biological data analysis etc.
Text Books:
Master of Business Administration 107
Course Curriculum (Session 2017-18)
Learning Outcomes:
• Understand what business intelligence and data mining are.
• Critique and interpret business intelligence and data mining reports prepared by others.
• Effectively apply data mining techniques in a variety of business applications.
• Understand how to avoid common business intelligence mistakes.
Master of Business Administration 108
Course Curriculum (Session 2017-18)
Credits: 04 L–T–P: 4–0–0
Trimester IV
Module Teaching
Content
No. Hours
Introduction: An overview of database management system,
UNIT I. database system Vs file system, Database system concept and 5
architecture, data model schema and instances, data independence, Sessions
DDL, DML.
Data Modeling using the Entity Relationship Model: ER model
concepts, notation for ER diagram, mapping constraints, keys,
UNIT II. 5
Concepts of Super Key, candidate key, primary key,
Sessions
Generalization, aggregation, reduction of an ER diagrams to
tables.
Relational data Model and Language: Relational data model
UNIT III. 5
concepts, integrity constraints, entity integrity, referential integrity,
Sessions
Keys constraints, Domain constraints, relational algebra.
Introduction on SQL: Characteristics of SQL, advantage of SQL.
SQL data type and literals. Types of SQL commands. SQL
7
UNIT IV operators and their procedure. Tables and views. Queries and sub
Sessions
queries. Aggregate functions. Insert, update and delete operations,
Joins, Unions, Intersection, Minus.
Data Base Design & Normalization: Functional dependencies,
normal forms, first, second, third normal forms, loss less join 4
UNIT V
decompositions, normalization using FD, MVD, and JDs, Sessions
alternative approaches to database design.
Master of Business Administration 109
Course Curriculum (Session 2017-18)
Reference Books:
Ramkrishnan, Gehrke, “ Database Management System”, McGraw Hill
Bipin C. Desai, “ An Introduction to Database Systems”, Gagotia Publications
Majumdar & Bhattacharya, “Database Management System”, TMH
Learning Outcomes:
Understand and evaluate the role of database management systems in information technology
applications within organizations.
Recognize and use contemporary logical design methods and tools for databases.
Derive a physical design for a database from its logical design.
Implement a database solution to an information technology problem.
Understand the SQL data definition and SQL query languages.
Master of Business Administration 110
Course Curriculum (Session 2017-18)
Prerequisite: Common approaches for this class include lecture, written assignments,
presentations, and small group & team exercises. The success of the course will depend upon
student’s understanding of concepts and the way they relate these with real life corporate. A
proper methodology will be followed to make the students aware about Internet programming
and visual basics.
Credits: 04 Trimester IV L–T–P: 4–0–0
Module Teaching
Content
No. Hours
INTRODUCTION TO WEB: Internet: Internetworking,
UNIT I. Concepts, Internet Protocol Addresses, WWW Pages & Browsing, 5
Security, Internet Applications, Analog & Digital Signals, Sessions
Bandwidth, Network Topology.
More About Web: Packet Transmission, Long Distance
UNIT II. communication, Network Applications. E-mail. URL, Domain 5
Name System, Overview of HTTP,HTTP request response, Sessions
generation of dynamic web pages, cookies.
HTML, An Introduction, Basic HTML, Formatting and Fonts,
UNIT III. Commenting Code, Anchors, Backgrounds, images, Hyperlinks, 5
Lists, Tables, Frames, simple HTML Forms, XHTML. Sessions
Introduction to dynamic HTML.
Introduction to Visual Basic: Event-driven Programming,
Starting and Exiting VB, Understand VB Environment, Project
5
UNIT IV Explorer, Properties
Sessions
Window, Toolbox, Form Layout Window, Property Pages, Getting
Help, Saving Project, Printing Project, Running Applications.
How to code in Visual Basic: Code Window, Naming
Conventions, Variables ( all datatypes ) - Byte, Boolean, Integer,
Long (long integer), Single (singleprecision floating point),
Double (double-precision floating 5
UNIT V
point), Currency (scaled integer), Decimal, Date, Object, String Sessions
(variable- length), String (fixed-length), Variant (with numbers),
Variant (with characters), User- defined (using type), Scope
(Global, Local, Static), Constants
Master of Business Administration 111
Course Curriculum (Session 2017-18)
Reference Books:
Deitel, Deitel and Nieto, “Internet and World Wide Web – How to program”, Pearson
Education Publishers, 2000.
R. Krishnamoorthy & S. Prabhu, “Internet and Java Programming”, New Age
International Publishers, 2004.
Thomno A. Powell, “The Complete Reference HTML and XHTML”, fourth edition, Tata
McGraw Hill, 2003.
Learning Outcomes:
Familiarize students with Internet structure and with basic protocols
provide knowledge of and proficiency in basic techniques for the development of web-based
applications,
provide basic knowledge of construction techniques related to client-server applications
Design, create, build, and debug Visual Basic applications.
Explore Visual Basic’s Integrated Development Environment (IDE).
Implement syntax rules in Visual Basic programs.
Explain variables and data types used in program development.
Apply arithmetic operations for displaying numeric output.
Write and apply decision structures for determining different operations.
Master of Business Administration 112
Course Curriculum (Session 2017-18)
Course Outline
Preamble: Financial retailing gives more exposure of financial and accounting dimensions
apart from retail marketing practices. This knowledge will explore more opportunities apart
from marketing domain to financial domain that are still not explored. This course will create
awareness about the accounting procedures, cost concepts and working capital practices in
Retail Management.
Learning Outcomes
At the end, this course may lead students to emerge as confident individuals who,
having sound domain knowledge of various financial aspects of a retail environment,
are ready to explore suitable career options in this field.
This course may help them in strengthening their conceptual base of various Financial
Dimensions of Retailing.
This course may help them in developing analytical skills of dealing with financial data
usually generated, stored and mined in Retail Operations Practices for the managerial
reasons.
This course may enable them to assist their supervisors/managers/bosses in devising,
evaluating and incorporating the financial strategy in the retail organization’s goals and
objectives.
Master of Business Administration 114
Course Curriculum (Session 2017-18)
Course Outline
Fundamentals of Retail Management
Course Code: MBA4120 Year: II Trimester: IV Max. Hours: 30
Preamble: This course will develop knowledge of contemporary retail management issues at
the strategic level and helps the students in analyzing the retailing works, specifically the key
activities and relationships. It also provides an academic underpinning to the above through
the application of retailing theory and research.
MID-TERM EXAMINATION
** 1 Session = 60 Minutes
Text Books:
Berman B and Evans J.R - Retail Management (Pearson Education, 9th Ed.)
Reference Books:
Michael Levi M and Weitz BW - Retailing Management (Tata McGraw Hill, 5th Ed.)
Swapna Pradhan – Retailing Management – Text and Cases, Tata McGraw Hill – 2nd
edition, 2004
Learning Outcomes
This course may enable the students to strengthen their domain knowledge of Retail
market operations
This course may lead them to get familiarized with the real retail world scenario with
specific reference to Indian Retail Market.
This course may help them understand how the decisions are taken like the day to day
operations and their requirements at operational level, the manpower planning at
tactical level and store locations, size, number etc at strategic level.
Master of Business Administration 116
Course Curriculum (Session 2017-18)
Course Outline
Shoppers’ Behavior and Selling Skills
Course Code: MBA4121 Year: II Trimester: IV Max. Hours: 30
Preamble: Shopper’s behavior course will provide the understanding about different
consumers and their motives for shopping. This study will help in understanding consumers
and their opinion towards retailing in Indian context.
This course will provide the understanding about the concept and techniques of selling. This
will also enlighting the ethical issues in selling to develop customer satisfaction.
Text Book:
Berman, Evans ,Retail Management, Pearson publication, New Delhi
Levy, Weitz, Pandit ,Retailing Management, TMH Publication,New Delhi
Still, Cundifts, Govani ,Sales Management, Pearson Publication,New Delhi
Sahu & Raut ,Salesmanship & Sales Management, Vikas publication
Reference books:
Paco Underhill : Why we buy - the ScienceofShopping, SIMON & SCHUSTER
Rockefeller Center, NewYork.
ICFAI: Retailing Sector, 1CFAI Press, Hyderabad, Andhra Pradesh.
S.Ramesh Kumar :Conceptual Issues in Consumer Behaviour, Pearson Education,
Delhi, India.
Learning Outcomes
By instilling the thorough knowledge about the consumer attitude, behavior, their
decision making process and related issues, they will be better equipped to make their
career in “Retail business”.
The course is supposed to increase the familiarization of students with the shoppers’
behaviors specifically in Indian Retail Environment.
This course is to mould them not only as a competent but also an ethical salesman.
For making them competitive salesmen, this course necessitates them to study the
various factors influencing customers’ purchasing decisions.
In the end, “a ready to enter” prospective candidate is expected to emerge.
Master of Business Administration 118
Course Curriculum (Session 2017-18)
Course Outline
Preamble: This paper introduces the students, coming from disparate backgrounds, to the
basics of Environmental Science. Major themes and issues confronting our present day
environment are introduced in this paper from a scientific perspective.
The paper also deals with the human dimension of development and environment. It aims to
provide adequate insight on management of natural resources by imparting training in tools
and methodologies of ecological and environmental economics.
Learning Outcomes
Learn basic principles and practices of environmental management.
Develop awareness about sustainable development and its role in present business
economies.
Enhance basic skills required for dealing with land and water management projects
putting people at the centre stage.
Master of Business Administration 120
Course Curriculum (Session 2017-18)
Course Outline
Inclusive Growth for Sustainable Development
Course Code: MBA4123 Year: II Trimester: IV Max. Hours: 30
Preamble: The course is intended to develop familiarity with the theory and empirical
evidence related to inclusive growth and sustainable development. Major topics include
gender equity, relevance of inclusive growth in economic development, policy framework,
market and non-market mechanism for inclusive growth and role of financial bodies for
inclusive growth. Emphasis will be put on live field cases of success stories of inclusive growth
in India.
Inclusive Growth
Meaning, Rationale, Need, Evolution of Inclusive Growth
Inclusiveness, Growth and Gender Equity
UNIT – I (5 Sessions)
Inclusive Growth Focus on Employment
Inclusive Growth and Economic Development
Inclusive Growth and Globalization
Inclusive Growth in India
India’s Growth : Past Performance and Future Prospects
Financial Inclusion: A Step towards Inclusive Growth
UNIT –II (5 Sessions)
Equity and Growth, Inclusion Dynamics of Gender Disparities
in India
SWOT Analysis of Inclusive Growth Initiatives
Policy Framework for Inclusive Growth in India
Expedition for Inclusive Growth : Continuity and Constraints
in Indian Economic Policies
Environment, Development and Inclusive Growth in India
UNIT – III (5 Sessions)
Regulatory and Policy Framework for Inclusive Growth in
India
The way forward: Good and inclusive growth policies tailored
to real-world challenges
Master of Business Administration 121
Course Curriculum (Session 2017-18)
MID-TERM EXAMINATION
Sustainable Development & Inclusive Growth
Role of Inclusive Growth in Sustainable Development
UNIT – IV Natural Capital: Managing resources for Sustainable Growth (5 Sessions)
Physical Capital: The role of Infrastructure in Inclusive
Growth
Inclusive Growth: Influencing Firms, Consumers, and Policy Makers
through Market and Nonmarket Mechanisms
Incentivizing: Providing effective market signals to spur green
UNIT – V growth (5 Sessions)
Informing and nudging: Using information and framing to
influence economic actors
Imposing: Using rules and regulations
Inclusive Growth : The Role of Banks in Emerging Economies
Microfinance: As a vehicle of Financial Inclusion
UNIT – VI Rural Credit: A New Model of Credit Delivery for Inclusive (5 Sessions)
Growth
Financial Innovation for Inclusive Growth
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
TEXT BOOKS:
Tandon B. B & Vasudeva P.K. (2010). Inclusive Growth and Sustainable Development: Ideal for
Indian Economy. Neha Publishers & Distributors. ISBN: 8184502621
World Bank Group (2012). Inclusive Green Growth: The Pathway to Sustainable Development.
World Bank Publications. ISBN: 0821395513
REFERENCE BOOKS:
Raj Kn Ashoka. (2010). Inclusive Growth. Orient Longman Limited. ISBN: 812503045X.
Katuri Nageswara Rao. (2009). Inclusive Growth: Global Perspective. ICFAI University Press.
ISBN-10, 8131424715.
Dholakia J R. (2008). Perspectives on Inclusive Growth in India. ICFAI University Press. ISBN:
8131415279
Learning Outcomes
Understand the concept and significance of Inclusive growth.
Master of Business Administration 122
Course Curriculum (Session 2017-18)
Acquire skills for removing the constraints of Inclusive Growth which Indian
economy is facing.
Enhance their knowledge about role of Banks in emerging economies.
Master of Business Administration 123
Course Curriculum (Session 2017-18)
Course Outline
Non Government Organisations Management
Course Code: MBA4124 Year: II Trimester: IV Max. Hours: 30
Preamble: The course would help students understand various development issues and how
the knowledge related to NGO management would help in resolving these issues. It would also
help in formulating strategies in various social contexts, in order to empower the
underprivileged sections of the society.
Objectives of the Course:
To introduce the students to NGO Sector and familiarize students with concept of NGOs and civil
society
To provide sound understanding of the issues faced by NGOs.
To reflect on the impact and implication of the management and organizational challenges faced
by NGOs.
To equip students to manage all aspects of NGO Manpower, Finance, Marketing and Project
Management.
Introduction, Evolution, Concept, Function and types of NGOs.
UNIT – I Registration method of NGOs: As a Charitable Trust, Registered (5 Sessions)
Society and Company.
Memorandum Of Association , NGO’s activities in modern
world, Strengths of NGO, Staffing and Funding of NGOs
UNIT –II Economic, Investment and Political Activities of NGOs, (6 Sessions)
Dissolution of NGOs.
Tax laws for NGOs, General Scheme, Corpus donations,
Business income, Disqualification from Exemption, Tax
UNIT – III deduction for Donors, Reporting foreign Contributions, and (4 Sessions)
Customs Duties.
MID-TERM EXAMINATION
The Indian Rural/Urban Development Strategy, CAPART, NGO
UNIT – IV and Civil societies. Main potential Contributions of NGOs to (5 Sessions)
society, current barriers to NGOs
Marketing of Non-profit organizations:- Concept, Characteristic
of NPO, Marketing procedure of NPO, Models of social
UNIT – V marketing, NGO Accountability & Global Governance, Internal (5 Sessions)
control and management practices
International Agencies supporting NGOs: UN Agencies, donor
Agencies, Asian Development Bank, World Bank. Premier NGO
UNIT – VI of India: PRADHAN, RAMKRISHAN MISSION, DISHA, (5 Sessions)
SEVA MANDIR.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Master of Business Administration 124
Course Curriculum (Session 2017-18)
Text Books:
Ovasdi, J. M. (2009). Management of NGOs. 3rd Edition. New Delhi: Macmillan Publication.
Reference Books:
Mahajan, S. (2008). NGO Management. 1st Edition. New Delhi: Pearls Books Publication.
Jordan, L. & Tuijl, P. V. (2007). NGO Accountability Politics, principles and Management. 4th
Edition. Earthscan Publication. London.
Learning Outcomes
Develop understanding how NGO’s can help in enhancing the economy as well as
their role in present scenario.
To acquire skills for sound development of NGO and enhance their knowledge base
about all aspects of NGO Manpower, Finance, Marketing and Project Management.
Understand the challenges faced by NGO’s and design processes for removing them
with their root cause.
Master of Business Administration 125
Course Curriculum (Session 2017-18)
Course Outline
Management of Innovation and Research and Development
Course Code: MBA4125 Year: II Trimester: IV Max. Hours: 30
Preamble: Common approaches for this class include lecture, written assignments, presentations, and
small group & team exercises. The success of the course will depend upon student’s understanding of concepts
and the way they relate these with real life corporate. A proper methodology will be followed to make the
students aware about the emerging Innovation practices and research and development techniques.
MID-TERM EXAMINATION
Human Aspects in Technology Management: Integration of
People and Technology, Organizational and Psychological
Factors. Social Issues in Technology Management:
UNIT – IV (5 Sessions)
Technological Change and Industrial Relations, Technology
Assessment and Environmental Impact Analysis.
Reference Books:
Managing Technological Innovation – Twiss, B. -. Pitman.
Strategic Management of Technology & Innovation – Burgelman, R.A., M.A. Madique,
and S.C. Wheelwright -. Irwin.
Strategic Management of Technological Innovation – Schilling – McGraw-Hill, 2nd ed.
Managing Technology and Innovation for Competitive Advantage – V K Narayanan -
Pearson Education Asia
Handbook Of Technology Management – Gaynor – Mcgraw Hill
Learning Outcomes
On successful completion of this course, students will be able to able to demonstrate
understanding, and make Critical assessments of the following:
Innovations and its related attributes which indirectly can be consider as core
Competency for Competitive Advantage in dynamic era of corporate world .
Develop and formulate managerial strategies to shape innovative performance
Utilize tools of innovation management to map and measure innovative activities
Diagnose different innovation challenges and make recommendations for resolving them
by proper coordination between research , innovation and development in organizational
context.
Master of Business Administration 127
Course Curriculum (Session 2017-18)
Course Outline
Technology Policy
Course Code: MBA4127 Year: II Trimester: IV Max. Hours: 30
Preamble: The future depends on our ability to resist the imposition of technology which is
obsolete or unrelated to our specific requirements and of policies which tie us to systems which
serve the purposes of others rather than our own, and on our success in dealing with vested
interests in our organizations: governmental, economic, social and even intellectual, which
bind us to outmoded systems and institutions. This course will helps to understand the various
issues related to technology policy framing & its successful application in development of
sound technology and making the people’s life better.
.
Objectives of the Course:
Text Books:
Reference Books:
Learning Outcomes:
Course Outline
Business Intelligence
Course Code: MBA4128 Year: II Trimester: IV Max. Hours: 30
COURSE OBJECTIVES:
To provide the student a solid understanding of modern information system.
To provide a basic understanding of the concept of business intelligence from both a
technical and a person/organization perspective.
To clarify the role of business intelligence to gain business advantages
Introduction
Introduction to Information Systems and Business Intelligence, business
UNIT – I pressures- response-support model, components, benefits and applications, (5 Sessions)
business intelligence processes, costs, fitting BI with other technology
disciplines issues and future of Business intelligence
Business intelligence architectures
Business intelligence architectures, cycle of a business intelligence analysis,
UNIT –II Enabling factors in business intelligence projects, Development of a (5 Sessions)
business intelligence system, successful Bi implementation, major tools and
techniques, Ethics and business intelligence
BI Concepts
Data Sources, ETL - Data Transfer Processes, Data Repositories, Final User
Tools
Definition of data warehouse, Data warehouse architecture and process, data
UNIT – III warehousing - development, implementation, administration and security (5 Sessions)
issues, The role of mathematical models for decision making Data
Warehouse Processes - Query and Reporting, Executive Information
Systems (EIS)
MID-TERM EXAMINATION
Data Mining
Fundamental Concepts, Data Mining process, Data Mining Techniques,
UNIT – IV Data Mining Issues and Challenges, The Business Context of Data Mining (5 Sessions)
- Data Mining for Process Improvement, Marketing, Data Mining for
Customer Relationship Management, Data Mining as a Research Tool
Master of Business Administration 131
Course Curriculum (Session 2017-18)
BI and strategy
Business intelligence capabilities, BI tools and vendors, technologies
UNIT – V enabling business intelligence, BI implementation and integration issues, (5 Sessions)
Business Performance Management –technologies and applications
Competitive Intelligence
Concept and importance, Factors influencing CI, sources of CI, framework
UNIT – VI for competitive analysis, Market research as a source of CI, analysis and (5 Sessions)
verification of intelligence, ethical issues
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Learning Outcomes
Upon successful completion of this course, students will be able to:
Articulate modern concepts, theories, and research in the field of Business Intelligence
(BI).
Apply BI enabling technologies in organizational settings.
Discuss the social and ethical issues related to the use of Business Intelligence
technologies in organizations.
Articulate the crucial role that Business Intelligence plays in careers as well as in
business and society in the 21st century.
Master of Business Administration 132
Course Curriculum (Session 2017-18)
Course Outline
Advance Project Management
Course Code: MBA4129 Year: II Trimester: IV Max. Hours: 30
Preamble: Project consumes resources and project generates revenue. Hence projects are
the back bone of any economy. The range of activities that can be covered under the head
'Project' is so wide that it almost encompasses all economic activities. Project Management
deals with the identification of Project opportunities, formulation of profitable project profiles,
procurement of finance for the project implementation, scheduling of project activities in such
a way to complete the project with minimum cost possible cost/time, monitoring of the project
after its implementation.
Thus Project Management offers an interesting study of the resources utilization and is gaining
importance as a separate field of study, since the future lies in the optimum resource
utilization.
To develop human resources with the basic competence in and sound understanding of
the theory and practice of Project Management.
To introduce students to the purpose, principles, problems and challenges, concepts,
techniques and practice of the Project Management and its various facets: impart skills in
Project Planning, execution and control methods, introduce students to Project
Management Software and application
Project Management in Retrospect:-Project Management as a
UNIT – I discipline, Project Management – A vehicle for Value creation, (4 Sessions)
Role of a Project Manager
Linking Strategy to Project Management:- Project Selection
UNIT –II Techniques (Project Feasibility & Detailed Project), Project (4 Sessions)
Financing, Project Cost Management (EVM)
Advanced Concepts, Tools & Techniques: - Project Time
UNIT – III Management Techniques, Project Quality Management, TOC & (7 Sessions)
CCPM
MID-TERM EXAMINATION
Global Procurement & Managing relationships:- -
Procurement Management (including Global Procurement
UNIT – IV Management), Managing Customers, contractors & sub-
(6 Sessions)
contractors
Project Leadership & Managing Human Resource:- The
UNIT – V organizational & managerial control, Building the Project Team, (4 Sessions)
Leading Effective Teams, Motivation – Theories Applications
Risk Management :- Concept of risk & risk management,
UNIT – VI Project risks identification and their impact, probability matrix,
(5 Sessions)
Master of Business Administration 133
Course Curriculum (Session 2017-18)
Text Books:
Chandra, P. (2009). Project Management. New Delhi: New Age International (P) Ltd.
Publishers
Nagarajan, K. (2010). Project Management. New Delhi: New Age International (P) Ltd.
Publishers
Reference Books:
Choudhury, S. (2004). Project Management. New Delhi: Tata McGraw-Hill Publication.
Cleland, D. & Ireland, L. (2010). Project Management. New Delhi: Tata McGraw-Hill
Publication.
Heerkens, G. (2010). Project Management. New Delhi: Tata McGraw-Hill Publication.
Heerkens, G. (2010). Project Management: 24 Steps to Help You Master Any Project.
New Delhi: Tata McGraw-Hill Publication.
Horine, G. (2009). Absolute Beginner's Guide to Project Management. 2nd Edition. Que
Press
Newton, R. (2008). Project Management Step by Step: How to Plan and Manage a
Highly Successful Project. 1st Edition. FT Press.
Learning Outcomes
Course Outline
Demand and Business Forecasting
Course Code: MBA4130 Year: II Trimester: IV Max. Hours: 30
Preamble: This course provides an introduction to the functional area of production and
operations management, with special reference to forecasting. It includes various models for
forecasting models used in real world, which will be discussed with software’s.
MID-TERM EXAMINATION
Text Books:
http://www.sciencedirect.com
http://www.emeraldinsight.com
http://fisher.osu.edu/jom
http://www.elsevier.com
http://www.poms.org.
Learning Outcome
After the successful completion of the course scholars will be able to achieve following learning
outcomes:
Will be able to understand the basic frame work of forecasting and its significant in achieving
firm’s objectives.
Will be able to solve real business life issues specifically concern with forecasting of new
and existing products.
Will be able to simulate real life forecasting related issues with the help of soft-wares (Like
MS-Excel and SPSS).
Master of Business Administration 136
Course Curriculum (Session 2017-18)
Will be able to judge about the quality of forecast and appropriateness of the relevant
forecasting model through the analysis of different forecasting errors.
Master of Business Administration 137
Course Curriculum (Session 2017-18)
Course Outline
Operations Strategy
Course Code: MBA4131 Year: II Trimester: IV Max. Hours: 30
Preamble: This course provides a framework to describe and formulate an operations
strategy , understand and evaluate the key decisions in operations that have a substantial
impact on a firm's competitive position. Thus, the word strategy has two connotations:
formulating an operational strategy (long-term plan) and making strategic (important)
operational decisions.. The course will also examine today's critical strategic issues such as
outsourcing and globalization. Beyond integration of manufacturing decisions with business
strategy, manufacturing and operations strategy emphasizes the concept of operations as a
source of competitive advantage. Using the broad notion of manufacturing, a company's
strength in manufacturing and operations can be the basis of competitive position. A
competitive advantage can accrue through superior product development, cost, quality,
features, etc.
Develop students' understanding of the strategic impact of operating decisions and the trade-
offs inherent in these choices.
Introduce students to the basic components of an operating strategy, including architecture,
systems, and process technology.
Provide analytical tools and conceptual frameworks for both assessing and designing
operating strategies that fit with broader competitive goals of the company.
Stimulate critical thinking about emerging concepts and ideas in the field of operations
strategy.
OPERATIONS STRATEGY & COMPETITIVENESS:
Operations Management in Modern ERA, operations Strategy-Concept,
UNIT – I The operations strategy matrix, Framework for Operations Strategy in (4 Sessions)
Manufacturing and Services. Operations performance objectives
Measuring Operations Performance,
MANUFACTURING STRATEGY CONCEPTS: Manufacturing
Strategy(lean Manufacturing) , Capacity strategy-overall level of
operations capacity, Capacity change, Supply network strategy-
UNIT –II Traditional market-based supply, Partnership supply, Supply chain (5 Sessions)
instability, Network management-Coordination, matching supply
network strategy to market requirements.
Process’ Technology strategy And Development & Improvement :
Suitable dimensions for characterizing process technology, Evaluating
UNIT – III process technology-Evaluating feasibility, Evaluating acceptability, (6 Sessions)
Evaluating market and resource acceptability, Evaluating vulnerability.
Master of Business Administration 138
Course Curriculum (Session 2017-18)
MID-TERM EXAMINATION
DEVELOPING OPERATIONS STRATEGY: Deploying
capabilities in the market ,The strategic importance of
UNIT – IV product and service development, Product and service (6 Sessions)
development as a process
Checking markets, Outcome of Market debate –Order Winners,
Order Qualifiers.
SUSTAINABLE ALIGNMENT FOR OPERATIONS
STRATEGY: Sustainable Alignment, Formulation models for
alignment, practical challenges of formulating operations
UNIT – V strategies, ‘New’ approaches to operations-Waste elimination, (4 Sessions)
Business process Reengineering
Quality as strategic factor – CAD/CAM/CIM, Delivering Value
to customer.
INFRASTRUCTURE DEVELOPMENT: operations
implementation, Implementation risk – market and
operations performance becoming out of balance, Forms of
UNIT – VI (5 Sessions)
organisation structure
Importance, issues involved – organizational issues operational
approaches to improving delivery system, controlling operations
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Slack and Lewis. (2003). Operations Strategy. Prentice Hall.
Hill Irwin. (2002) Manufacturing Strategy. McGraw-Hill.
Miltenburg.(1995). Manufacturing Strategy: How to formulate and implement a winning
plan. Productivity Press.
Reference Books:
Hayes, Pisano and Upton. (2008)Strategic Operations: competing through capabilities .The
Free Press.
David Garvin. (2009)Operations Strategy. Prentice Hall.
Master of Business Administration 139
Course Curriculum (Session 2017-18)
Learning Outcomes
After the successful completion of the course scholars will be able to achieve following learning
outcomes:
Will be able to understand the basic and applied perspective of key manufacturing
concepts like Lean manufacturing, Capacity planning and so on.
Will be able to understand the issues and process involved in development and
improvement of process technologies.
MID-TERM EXAMINATION
Text Books:
Journals :
Course Outline
Project Management
Course Code: MBA5102 Year: II Trimester: V Max. Hours: 30
Preamble: Project consumes resources and project generates revenue. Hence projects are
the back bone of any economy. The range of activities that can be covered under the head
'Project' is so wide that it almost encompasses all economic activities. Project Management
deals with the identification of Project opportunities, formulation of profitable project profiles,
procurement of finance for the project implementation, scheduling of project activities in such
a way to complete the project with minimum cost possible cost/time, monitoring of the project
after its implementation.
Thus Project Management offers an interesting study of the resources utilization and is gaining
importance as a separate field of study, since the future lies in the optimum resource
utilization.
To develop human resources with the basic competence in and sound understanding of
the theory and practice of Project Management.
To introduce students to the purpose, principles, problems and challenges, concepts,
techniques and practice of the Project Management and its various facets: impart skills in
Project Planning, execution and control methods, introduce students to Project
Management Software and application
Project Management Overview
Project: Concept, Taxonomy, Project Development Cycle
UNIT – I Project Management: Project Management Concept & Phases, (4 Sessions)
Top Deliverables, Tools and Techniques for Project Management,
Role & Responsibility of Project Manager
Project Initiation & Planning
Project Initiation: Project Idea Generation & Screening, Project
Rating Index, Market and Technical Analysis, Project Appraisal,
UNIT –II Cost Estimation, Project Financing
(4 Sessions)
Project Planning: Project Scope Management, Identifying
Project Activities, Work Break Down Structure
Project Analysis:
Situational Analysis and Specification of Objectives
UNIT – III Conduct of Market Survey, Demand Forecasting, Uncertainties in (7 Sessions)
Demand Forecasting, Technical Analysis
Financial Estimates and Projections
Master of Business Administration 144
Course Curriculum (Session 2017-18)
MID-TERM EXAMINATION
Project Selection
Key Considerations in Project Selection
Risk Analys is in Projects: Sources, Measures and Perspectives
on Risk, Decision Tree Analysis, Sensitivity Analysis, Scenario
UNIT – IV (6 Sessions)
Analysis, Simulation Analysis, Break-Even Analysis, Hillier
Model,
Social Cost Benefit Analysis: Rationale for SCBA, UNIDO
Approach, Little-Mirrlees Approach
Project Financing
UNIT – V Capital Structure, Sources of Short-term & Long-term Financing (4 Sessions)
Venture Capital, Raising Capital in International Markets
Project Implementation
Project Planning & Control
UNIT – VI Network Techniques for Project Management: CPM, PERT (5 Sessions)
Post Completion Audits & Abandonment Analysis,
Human Aspects of Project Management
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Chandra, P. (2009). Project Management. New Delhi: New Age International (P) Ltd.
Publishers
Nagarajan, K. (2010). Project Management. New Delhi: New Age International (P) Ltd.
Publishers
Reference Books:
Choudhury, S. (2004). Project Management. New Delhi: Tata McGraw-Hill Publication.
Cleland, D. & Ireland, L. (2010). Project Management. New Delhi: Tata McGraw-Hill
Publication.
Heerkens, G. (2010). Project Management. New Delhi: Tata McGraw-Hill Publication.
Heerkens, G. (2010). Project Management: 24 Steps to Help You Master Any Project.
New Delhi: Tata McGraw-Hill Publication.
Horine, G. (2009). Absolute Beginner's Guide to Project Management. 2nd Edition. Que
Press
Master of Business Administration 145
Course Curriculum (Session 2017-18)
Newton, R. (2008). Project Management Step by Step: How to Plan and Manage a
Highly Successful Project. 1st Edition. FT Press.
Learning Outcomes:
Acquaintance of Students with contemporary project management tools and exploration
of their application to sharpen their project management skills.
Understanding of various large projects and attributes of their success and failure.
Assessment of Risks involved in Modern time projects and developing mitigation
strategies to deal with them.
Assistance in exploration of financial sources for start-ups.
Ensuring adherence to Triple Constraints of Time-Cost-Quality in delivering Project
Deliverables.
Master of Business Administration 146
Course Curriculum (Session 2017-18)
Course Outline
Marketing Research
Course Code: MBA5103 Year: II Trimester: V Max. Hours: 30
Preamble: This course addresses the use of research tools as an aid in analysis and making
marketing decisions specifically, how the information used to make marketing decisions is
gathered and analyzed.
** 1 Session = 60 Minutes
Note:
a. Relevant Case Studies should be discussed and presented in the class.
b. Practical problems should be discussed, analyzed and solved wherever applicable.
c. Students should be exposed to relevant software’s like SPSS.
d. A mini-project after completion of the second unit should be given to students in group of
e. There should be presentation and evaluation of the same in the class.
Text Book:
Malhotra & Dash. Marketing Research, Pearsons Education, New Delhi.
William G., Zikmund and Babin Barry J. Essence of Marketing Research, Cengage
Learning.
Reference books:
Beri, G.C. (2010). Market Research. New Delhi, India: Tata McGraw Hill.
Cooper, Donald, R., & Schindler, Pamela, S. (2007). Marketing Research: Concept and
Cases. New Delhi, India: Tata McGraw Hill.
Burns, Alvin, C., & Bush, Ronald, F. (2007). Marketing Research. Delhi, India: Pearson
Education.
Suggested Journals:
Journal of Marketing Research
International Journal of Research in Marketing.
Learning Outcomes
The student should be able to understand the process of marketing research and its
different processes.
Students have knowledge on various kinds of marketing research questions and research
designs.
Exhibit an understanding of qualitative and quantitative research methods and their
application to marketing research.
Demonstrate competency with the SPSS statistical software package and the ability to use
SPSS to enter marketing data, conduct various types of statistical analyses and interpret
their outputs.
Master of Business Administration 148
Course Curriculum (Session 2017-18)
Course Outline
To create awareness about the applicability of the concepts, techniques and processes
of marketing in rural context.
To familiarize with the special problems related to sales in rural markets.
To help understand the working of rural marketing institutions and agricultural
products.
Text Books:
Pandey, M., and Tewari, D.(2010) The Agribusiness Book: Analysing South Asia.
Lucknow. India: IBDC Publisher.
Gaikwad, V. R. (1973).’A search for the Rural Consumer’in New Opportunities in Indian
Agriculture. Indian Institute of Management, Ahmedabad: Wheeler Publishing.
Gopalaswamy, T.S. (2010) Rural Marketing: Enviroment, Problem and Strategies. New
Delhi, India: Vikas Publishing.
Velayudhan, S.K. (2011). Rural Marketing: Targeting the Non-urban Consumer. New
Delhi, India: Response Books.
Reference Books:
Philip Kotler: Marketing Management, Analysis, Planning Implementation and Control.
Barkar, J.W.: Agricultural Marketing, Oxford University Press, New York.
Jha, S.M. & Singh, L.P.: Marketing Management in Indian Perspective, Himalaya,
Bombay.
Jonathan Reuvid, Guide to Rural Business (Kogan Page) 2003.
Brown Ben, Practical Accounting for Farm and Rural Business (Lavoisier) 2003.
Suggested Journals:
Indian Journal of Marketing- Associated Management Consultants
Journal of Marketing Management – ICFAI University Press
Learning Outcomes
The subject helps to create awareness about the applicability of the concepts,
techniques and processes of marketing in rural context.
Understand the buying behaviour, the consuming pattern, the need and wants of the
rural consumer
Understand challenges and opportunities that the rural market holds for the
Companies.
Master of Business Administration 150
Course Curriculum (Session 2017-18)
Course Outline
Text Book:
Jobber, D. & Lancaster, G. (2008). Selling and Sales Management. New Delhi: Pearson
Education.
Still, Richard R., Cundiff, E. W. & Govoni, N. (2007). Sales Management – Decision,
Strategies and Cases. New Delhi: Pearson Education/Prentice Hall of India.
Spiro, R., Stanton, W. and Rich, G. (2003). Management of a Sales Force. New Delhi:
McGraw Hill.
Reference Books:
Kapoor, S. K., & Kansal, P. (2006). Basics of Distribution Management. New Delhi:
Prentice Hall of India.
Rosenbloom, B. (2008). Marketing Channels: A Management View. New Delhi:
Thomson Learning.
Dalrymple, D. J., Cron, W. L. & Decarlo, T. (2005). Sales Management. New Delhi:
John Wiley & Sons (Asia) Pvt. Ltd.
Journals:
Journal of Sales Management and Personal Selling.
International Journal of Physical Distribution & Logistics Management.
Learning Outcomes
The subject helps to create awareness about the inter-dependence and relationship
amongst channels of distribution
Students will familiarize with the concepts, approaches and the practical aspects of
the key decision making variables in sales force and distribution channel
management.
Understand formalized sales process companies use to manage the decision process
behind a sale.
Develop conceptual and practical knowledge to manage channels for enhanced
performance.
Master of Business Administration 152
Course Curriculum (Session 2017-18)
Course Outline
Industrial Relations and Trade Union
Course Code: MBA5106 Year: II Trimester: V Max. Hours: 30
MID-TERM EXAMINATION
Text Books:
Reference books:
Venkata, R. (2010). 13th Edition. Industrial Relations. New Delhi: Oxford University
Press.
Singh, B.D. (2010). Industrial Relations and Labour Laws. New Delhi: Excel Books.
Monappa, A. (2006). 1st Edition. Industrial Relations. New Delhi: Tata McGraw Hill
Publishing Company Ltd.
Srivastava, S. C. (2003). 4th Edition. Industrial Relations and Labour Laws. New Delhi:
Vikas Publishing House Pvt. Ltd.
Journals :
The Indian Journal of Industrial Relations by Shri Ram Centre (for Industrial relation and
Human Resources), New Delhi Publication.
Master of Business Administration 154
Course Curriculum (Session 2017-18)
Learning Outcome:
After completion of course student will be able to:
Course Outline
Change Management
Course Code: MBA5107 Year: II Trimester: V Max. Hours:30
Preamble: Change management is a systematic approach to dealing with change, both from the
perspective of an organization and on the individual level. Successful adaptation to change is as crucial within
an organization as it is in the natural world. A proactive approach to dealing with change is at the core of all
HR activities in the contemporary business environment. This course is designed to help students understand the
common approaches to bring about planned changes into the organization and how best implementation can
be done through cultures, structures, leadership and other systems.
UNDERSTANDING CHANGE
Organizational Change: Introduction, Types of change, Forces of
change: Internal and external, theoretical framework of
organizational change: life cycle theory, teleological theory,
UNIT – I dialectical theory, evolutionary theory. (5 Sessions)
MID-TERM EXAMINATION
IMPLEMENTING CHANGE
Resistance to organizational change: Concept, Nature, factors
contributing to resistance, mechanisms underlying resistance, the
UNIT – IV behavioural elements, cognitive and affective processes, (4 Sessions)
suggestions to managing resistance to change.
Role of change agents and leadership: Introduction to change
agents, Role of HRD in managing change, level 5 leadership.
UNIT – V Implementing organizational change: Introduction. Delta (5 Sessions)
technique, Skills for managing change, Strategy for organizing
change.
Organizational culture and change
Culture: Introduction, nature, levels, patterns of work culture.
Formal and informal components of organizational culture,
UNIT – VI functions of organizational culture and change, researches on (6 Sessions)
cultural differences in organizations. Organizational culture
leadership and firm size. Emerging trends in organizational
culture.
END-TERM EXAMINATION
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Book:
Change Management, concepts and applications, Radha R. Sharma,TMH
Managing organizational change, Palmer, Dunford, Akin, Tata Mc-Graw Hill edition
Reference Books:
Mirza S.Saiyadan, Organisational Behaviour,TMH, 2003, New Delhi.
Robert A Paton and James McCalman, Change Management: A Guide to Effective
Implementation 2/e.Response Books, New Delhi, 2000.
Sethi: Orgnisational Transformation Through Business Process Reengineering
Pearson Education.
Art Horn: Gifts of Leadership: Team Building through Focus and Empathy,
Macmillan India, 1998.
C.S.Venkataratnam: Negotiated Change -Collective Bargaining, Liberalisation and
Restructuring in India, Response Books, New Delhi, 2003.
Learning Outcome:
After completion of course student will be able to:
Master of Business Administration 157
Course Curriculum (Session 2017-18)
Change is the law of nature where students understood this concept from organization
point of view along with the different approaches to manage change.
Analyze the different roles of changes agent and understand the internal and external
threats.
Explored the various barriers for successful implementation adapt the external
change.
Master of Business Administration 158
Course Curriculum (Session 2017-18)
Course Outline
Managerial Counseling and Stress Management
Course Code: MBA5108 Year: II Trimester: V Max. Hours: 30
Preamble: Stress affects just about every person, everyday of their lives. Many things can
cause stress and there are different ways of dealing with stress. The basic purpose of this
course is to assist individuals by providing an overview of the counseling processes and
techniques and create a forum for practicing the basic counseling skills. The course will also
help them to deal with stress and to make their own decision from among the choices available
to them for the purpose of enhancing their personal and professional effectiveness. This course
aims to understand the stress process and its relation to health issues and behavioural
effectiveness in organization.
Text Book:
T1- Rao, S., & Narayana. (2006). Counseling and Guidance. New Delhi: Tata McGraw-
Hill Publications.
Reference Books:
R1- Pareekh, U. (2007). Understanding Organization Behaviour. New Delhi: Oxford
Higher Education Publication.
R2- Singh, K. (2010). Organization Behaviour Text and Cases. New Delhi: Pearson
Publications.
R3- Decenzo, D. A., & Robbins, S. P. (2004). Personnel / Human Resource
Management. New Delhi: Prentice Hall India.
R4- Aswathappa, K. (2006). Human Resource Personnel Management. New Delhi: Tata
McGraw Hill.
Journals:
The IUP Journal of Organization Behaviour
HRD Review by The Academy of Human Resource Development
Learning Outcome:
After completion of course student will be able to:
Analyze the importance and various methods to manage the stress at the work place
through which improvement occurs in employee’s relations and their mental &
physical health.
Able to learn the various ways to improve the relationship by minimize the stress and
ability to improve individual’s performance.
Course Outline
Financial Derivatives
Course Code: MBA5109 Year: II Trimester: V Max. Hours: 30
Preamble: Financial risk management has become one of the most important aspects in
recent times. With the advent of financial derivatives, this has become relatively easy. At the
same time, as financial derivatives work as double edged weapons, a considerable large
number of investors lost their money as they wrongly used them. Hence there is a need to have
a course on financial derivatives to know how best they are used.
Derivat ives:
Definition and Origin of Derivatives
Type of Derivative Contracts: Forwards, Futures, Options &
Swap
UNIT – I Participants in Derivative Market (5 Sessions)
Economic Function of Derivative Market – Risk Management,
Market Efficiency, Price Discovery
Role of Derivatives in Hedging, Speculation & Arbitrage
Option Contracts:
Option Terminology, Comparison between Futures and Options,
Options Payoffs, Application of Payoffs
UNIT –II Exotic Opt ions: (5 Sessions)
Asian, Bermudan, Compound, Binary, Barrier, Look back, Shout,
Chooser
Pricing o f Options: Variables affecting Price of Options,
UNIT – III Binomial Model and Black-Scholes Model for Option Pricing (5 Sessions)
Option Greeks: Delta, Gamma, Theta, Vega & Rho
MID-TERM EXAMINATION
Master of Business Administration 162
Course Curriculum (Session 2017-18)
Reference Books:
Gupta S. L. (2010). Financial Derivatives. New Delhi: Prentice Hall of India Limited.
Arditti, F.D. (1996). Derivatives: A Comprehensive Resource for Options, Futures,
Interest Rate Swaps and Mortgage Securities, Washington, D.C.: Island Press.
Johnson, P.M. (1999). Derivatives: A Manager's Guide to the World's Most Powerful
Financial Instruments. USA: McGraw-Hill Professional
Kolb, R.W. & Overdahl, J.A. (2003). Financial Derivatives. New York: Wiley and Sons.
Miller, M.H. (1997). Merton Miller on Derivatives, New York: Wiley and Sons.
Somanathan (1998). Derivatives: Markets, Valuation, and Risk Management, New Delhi:
Tata McGraw-Hill
ISMR 2009, www.nseindia.com
Fact Book, www.nseindia.com
Derivatives Market Dealer’s Module, www.nseindia.com
Capital Market Dealer’s Module, www.nseindia.com
Suggested Journals:
Review of Finance
Review of Derivatives Research
Case Folio: ICFAI
Master of Business Administration 163
Course Curriculum (Session 2017-18)
Learning Outcomes:
Awareness of Financial Derivatives and their implications for risk minimization and
trading benefits
Understanding of mechanism of F&O Segments and it’s implication for retail investors
Formulation of real time option combinations strategies as a retail trader and assessment
of pay-offs.
Conditional applications of various financial derivatives in various real-life scenarios.
Master of Business Administration 164
Course Curriculum (Session 2017-18)
Course Outline
Microfinance
Course Code: MBA5110 Year: II Trimester: V Max. Hours: 30
Preamble: The subject intends to deliver the comprehensive knowledge of Microfinance in
Indian context with a lot of focus on its practical implication. The course intends to provide a
thorough knowledge of the concept of microfinance and how microfinance institutions work,
including the operational aspects of an SHG/ MFI and to build up the financial literacy of the
students aspiring careers in microfinance and SME sector.
Perspectives of Microfinance:
Microfinance, Need of Microfinance, Evolution and Character of
Microfinance in India, Microfinance Product Portfolio, Key
UNIT – I Principles of Microfinance (6 Sessions)
Dilemmas in Contemporary Microfinance Functioning
Microfinance as a Tool for Development; India, MDGs and
Microfinance
MID-TERM EXAMINATION
Text Books:
Reference Book:
Rhyne, E. (2009). Edition I. Microfinance for Bankers and Investors: Understanding the
Opportunities and Challenges of the Market at the Bottom of the Pyramid. Tata McGraw
Hill Publication, New Delhi.
Learning Outcomes
Students completing this course will be able to:
Course Outline
Management of Financial Services and Institutions
Course Code: MBA5111 Year: II Trimester: V Max. Hours: 30
Preamble: Finance is at the heart of corporate strategy. It provided the tools and language
which inform strategic choice, and prioritise which maximum shareholder value. For emerging
economies, financially educated students can help ensure that the financial sector marks an
effective contribution to real economic growth and poverty reduction.
This course will provide an insight of Indian Banking System, Mutual Fund Industry,
Insurance Industry and other financial institutions and services.
To give the students an sight into the principles, operational policies and practices of the
prominent Financial Markets and Institutions, their structure and functioning in the
changing economic scenario, and to make critical appraisal of the working of the specific
financial institutions of India.
MID-TERM EXAMINATION
major objectives.
Text Books:
Frank J. Fabozzi, F. Modigiliani, Foundation of Financial Markets & Institutions (Third
Edition), Pearson Education.
Meir Kohn, Financial Institutions & Markets, TATA McGraw Hill.
M Y Khan. Indian Financial System (Fourth Edition), TATA McGraw Hill.
Reference Books:
Bharti V Pathak. (2010). Indian Financial System. Pearson Publication
Learning Outcomes
To understand basics of banking and regulatory framework in India
Tax Planning
Course Code: MBA5112 Year: II Trimester: V Max. Hours: 30
Preamble: The subject intends to deliver the comprehensive knowledge of corporate
taxation in Indian context with a lot of focus on its practical implication. The tax system works
as an important mechanism for revenue generation of any economy. On the other hand, for
companies it is essential to explore the various taxation provisions to make the compliance of
norms along with minimizing the tax liability for the company as it forms an integral part of
the cost of deliverables. This course content comprises of corporate taxation system, taxonomy
and procedures in India. A global comparison of the taxation systems across the globe is also
included. Finally, outlook to Central Excise Duty, Customs Duty, Capital Gains Tax, Sales Tax
or Value Added Tax are also included to make it more relevant.
MID-TERM EXAMINATION
Text Books:
Singhania, V. K. & Singhania, M. (2017). Corporate Tax Planning and Business Tax
Procedures. Taxmann Publication, New Delhi.
Reference Book:
Learning Outcomes:
Comprehensive understanding of Taxation System and Laws and their implications for
Individuals as well as Corporate
Proper exposure to assessment of Taxable Income and Tax Liability of real-life practical
examples
Training of filing e-returns to students acquainting them with practical exposure required
to deal with the process
A deep understanding of corporate tax structure and implications of proposed changes
Master of Business Administration 170
Course Curriculum (Session 2017-18)
Course Outline
Text Books:
Deresky, H., (2007), International Management-Managing across borders and cultures,
PHI New Delhi.
Lasserre, P., (2007), Global Strategic Management, Palgrave MacMillan, Hampshire
Reference Books:
Cullen J. B., Multinational Management – A Strategic Approach, South-Western, Ohio.
Sindhwani T. N., The Global Business Game – A Strategic Perspective , MacMillan,
New Delhi
Daniels J. D., International Business – Environment and Operations, Pearson
Education, New Delhi.
Sanyali, R.N., International Management- A Strategic Perspective, PHI, New Delhi
Clegg, S.R. (2006), Global Management Solutions, Sage Publications
Suggested Journals:
Global Business Review; International Management Institute
Journal of World Economic Review; Serial Publications, India.
IUP journal of Intellectual property rights; IUP, India
Foreign Trade Review, IIFT
Harvard Business Review.
Master of Business Administration 172
Course Curriculum (Session 2017-18)
Learning Outcomes
international business.
Students will be able to gain insights regarding the strategic management process to be
applied at the international level.
Students will understand the basis for gaining competitive advantage at international
level for organizations.
Master of Business Administration 173
Course Curriculum (Session 2017-18)
Course Outline
Export-Import Procedures and Documentation
Course Code: MBA5114 Year: II Trimester: V Max. Hours: 30
Preamble: To make the student aware regarding the need, requirement and importance of
the export-import procedure and documentation to make them equip with the need and
requirement of industry.
The main objectives of this learning unit are to learn about different types of documents
used in international trade (import and export), which documents are usually required
by customs, the requirements for various documents and how to fill in these documents
correctly.
Analyzing the various classifications and requirements of export documents.
Learning what functions export documents perform.
Learning the different types of documents of origin that evidence the origin of goods.
Analyzing the various commercial and administrative documents.
Export Management- An Overview:
Introduction to Export management
Definition of Export, needs and benefits arising from
Export
Importance of Exports to India
UNIT – I Selecting of export market and product for export.
(6 Sessions)
Direction of Exports from India
Trend in India’s Export.
Types of exporters
Reasons for India’s poor share in world trade
Institutional Infrastructure for Export promotion:
Institutions for financing exports- EXIM Bank. ECGC.
Commodity Boards. Export Promotion Councils.
IIFT, Federation of Indian Export Organisation.
UNIT –II Indian Council of Arbitration. Export Development (4 Sessions)
Authority.
Agricultural and Processed Foods Export Development
Authority
SIDBI
Export Procedures
UNIT – III (5 Sessions)
Introduction , Stages in Export Procedure
Master of Business Administration 174
Course Curriculum (Session 2017-18)
Text Books:-
Export Management (2010) by Khurana P.K., Galgotia Publications, New Delhi
Reference Books:-
Export Management (2010) By T.A.S. Balagopal, Himalaya Publications, New Delhi
International Trade and Export Management (2010) By Dr.Francis Cherunilam,
Himalaya Publication, New Delhi.
Export Import Procedures & Documentation (2011) By By Jain Khushpat S.
Import/Export: How to Get Started in International Trade (2010) by Nelson C, Tata Mc
Grawhill, New Delhi.
EXPORT IMPORT MANAGEMENT(2010) By Paul Justin and Aserkar Rajiv, Oxford
Press, New Delhi.
Master of Business Administration 175
Course Curriculum (Session 2017-18)
Learning Outcomes
Be aware regarding the need, requirement and importance of the export-import procedure
and documentation to make them equip with the need and requirement of industry.
Have a brief idea about the different types of documents used in international trade
(import and export), which documents are usually required by customs, the requirements
for various documents and how to fill in these documents correctly.
Get an idea about the institutional infrastructure for export promotion in our country.
Learn the importance of import management for a developing nation like India.
Master of Business Administration 176
Course Curriculum (Session 2017-18)
Course Outline
International Logistics
Course Code: MBA5115 Year: II Trimester: V Max. Hours: 30
Preamble: The Primary objective of the course is the presentation of international logistics
and its meaning for the transport. Students will learn about international supply chain
management, international logistics centers and the management of material.
Text Books:
International Supply Chain Management (2010) by David A. Pierre, Cengage Learning,
New Delhi.
Reference Books:
International Logistics: Global Supply Chain Management (2010) By Long, Douglas,
Springer Publications, USA.
International Logistics Management (2010) By Misra Anuranjan and Tayal Anusha, AB
Publications, New Delhi.
A Logistics Approach to Supply Chain Managemen (1st Ed.) 2010, By Coyle J. John,
Langley John C., Gibson J. Brian, Novack A. Robert, Bardi J. Edward, Cengage
Publications, New Delhi
Suggested Journals :
Taylor And Francis :-International Journal of Logistics Research and Applications
Emerald :- International Journal of Logistics Management
Master of Business Administration 178
Course Curriculum (Session 2017-18)
Learning Outcomes
On successful completion of this course, students will be able to:
MBA5116: E-BUSINESS
(MBA)
Prerequisite: This course will provide the students with an analytical and technical framework
to understand the emerging world of e-Business. E-Business poses both a challenge and an
opportunity for managers. As a matter of competitive necessity, savvy managers must gain an
understanding of the rapidly changing technology and business models. They need to develop a
basic understanding of how electronic business differs from “real” business setting. They also
need to acquire a hands-on knowledge of the underlying technological infrastructure in order to
have a clear idea of the business and organizations possibilities inherent in these developments.
This course will attempt to fill this need.
Credits: 04 Trimester V L–T–P: 4–0–0
Module Teaching
Content
No. Hours
Introduction, Background and Current Status, E-Business 6
UNIT I.
Architecture Sessions
Enabling Technologies, E-Business Infrastructure, e-Business 4
UNIT II.
Design, Capacity Planning, Performance Modeling Sessions
5
UNIT III. e-Business Models, e-Marketing, e-CRM,
Sessions
5
UNIT IV e-Business Security / Payment Services, e-SCM, e-Procurement.
Sessions
5
UNIT V Knowledge Management, ERP, e-BusinessBackbone
Sessions
e-Business Strategy into action, Challenges, e-Transition and
5
UNIT VI Summary, Business Plan Presentation and Demonstration
Sessions
“Materialising e-Business: From idea to Realisation”.
Master of Business Administration 180
Course Curriculum (Session 2017-18)
Text Books
Dave Chaffey (2007). E-Business and E-Commerce Management Strategy,
Implementation and Practice . 4th Edition, Prentice Hall.
Daniel A. Menascé, Virgilio A. F. Almeida (2000). "Scaling for E-business:
Technologies, Models, Performance, and Capacity Planning" , Prentice Hall.
Reference Books:
Ravi Kalakota (2004) , "E-Business 2.0: Roadmap For Success" , 2nd Edition, Pearson
Education India.
Jawedkar, S. (2007). Management Information System. 3rd Edition. Tata McGraw-Hill
Publication.
Learning Outcomes:
Prerequisite: Strategic information systems planning (SISP) has been defined as the process of
identifying a portfolio of computer-based applications that will assist an organization in
executing its business plans and realizing its business goals. As a strategic plan, it includes
overarching vision, mission, and values statements for the department. SISP is an important
activity for helping information executives and top management identify strategic applications
and align IT with business needs.
Credits: 04 L–T–P: 4–0–0
Trimester V
Module Teaching
Content
No. Hours
Key Issues in Information Systems Management and the role of
5
UNIT I CIO, Analytical Framework for strategic IT initiatives, Value
Sessions
chain analysis
Sustaining competitive advantage by use of IT, Creativity, 4
UNIT II
Learning organizations, Managing in the Market Space Sessions
National Information Infrastructure and IT Policy at the national
6
UNIT II. level, planning for strategic IT resources, IS governance, assessing
Sessions
ICT investments, development of information systems.
Role of Information Technology in business transformation
5
UNIT IV information partnerships. Managing the IT function, Outsourcing
Sessions
IT function and Off-shoring.
Knowledge Management Strategies, Evaluation and Risk
4
UNIT V Management for Information Systems, Evaluating Business
Sessions
Strategies and the use of Information Systems.
Enhancing decision making, The future of systems development,
6
UNIT VI Security and ethics: Protecting against intrusion and ensuring
Sessions
system availability: Privacy issues; Legal and ethical issues.
Text Books
Master of Business Administration 182
Course Curriculum (Session 2017-18)
McNurlin, Barbara and Sprague, Ralph. (1998). Information Systems Management in Practice.
Upper Saddle River, NJ. Prentice Hall.
Strategic Information Management - Challenges and Strategies in Managing Information
System.
Reference Books:
Strategic Information Systems - Competition through Information Technologies.
Strategic Planning for Information Systems (Wiley Series in Information Systems).
Strategic Management and Information Systems: An Integrated Approach by Wendy Robson.
Learning Outcomes:
On completion the participant will understand:
The concepts of information systems strategy and how to it is aligned with business strategy.
The processes and key issues involved in the evaluation, planning and implementation of
strategic information systems across an organization’s various functions
The role of future trends in technology and their impact in defining/redefining strategies in an
organization to attain and maintain competitive advantage.
How to measure the return on investment in information systems.
Master of Business Administration 183
Course Curriculum (Session 2017-18)
Credits: 04 L–T–P: 4–0–0
Trimester V
Module Teaching
Content
No. Hours
Systems Concept; Characteristics of a System; Elements of
UNIT I. System; Types of Systems; Decision Support, System; System 6
Development Life Cycle, Waterfall model, Iterative model, Sessions
Prototype model, Spiral model.
UNIT II. Phases of System development: Investigation, Analysis, Design, 4
Implementation, Post Implementation Review and Maintenance Sessions
Systems Planning and Investigation: Basis for Planning in Systems
UNIT III. Analysis - Dimensions of Planning, Initial Investigation, Needs 5
Identification, Determining the User's Information Requirements, Sessions
Feasibility Study, Feasibility Considerations
Steps in Feasibility Analysis - Feasibility Report, Tools of
5
UNIT IV Structured Analysis : Data Flow Diagram (DFD), Entity
Sessions
Relationship Diagrams, Data Dictionary
Process Modeling : Structured English, Decision Tree & Decision
5
UNIT V Table, Basics of Information Security, Types of Attacks, Viruses,
Sessions
Virus Control, Hackers
Overview of Risks associated with Internet, Risk Management,
5
UNIT VI Disaster Recovery Plan, Managing Risk, Information Security
Sessions
Policy, Creating a secure environment, Internet Security Standards
Text Books
Elias, M.A. System Analysis and Design. Greater Noida: Galgotia Publication
Kenneth, E. K. & Kendall, J.K. System Analysis and Design. New Delhi: Prentice hall of
India
Master of Business Administration 184
Course Curriculum (Session 2017-18)
Reference Books:
Grienstein & Feinman. E-commerce –Security, Risk Management and Control. New
Delhi: Tata Mc Graw Hill
Singh, B. Network Security. New Delhi: Prentice Hall of India
Learning Outcomes:
• Upon successful completion of this course, the student will be able to:
• Define and describe the five phases of the system development life cycle.
• Explain the way in which information systems support business requirements.
• Develop data flow diagrams and decision tables.
• Perform a feasibility study.
• Evaluate systems development alternatives.
• Solve realistic systems analysis problems.
• Determine methods for evaluating the effectiveness and efficiency of a system.
Master of Business Administration 185
Course Curriculum (Session 2017-18)
Course Outline
Preamble: The Primary objective of this course is to acquaint the students with the legal
requirements to be fulfilled in retail sector business. This course introduces students to various local
laws.
Text Books:
Venkata Ratnam,C.S., (2010). Industrial Relation. 13th Edition. New Delhi: Oxford
University Press.
Srivastava,S,C., (2009). Industrial Relation and Labor Laws. 5th Edition. New Delhi:
Vikas Publication.
Suggested Journals:
Labor law reporter
Suggested websites:
www.indialawjournal.com
Learning Outcomes
After taking this course, students are expected to be more aware of laws of land in retail
sector and their features.
It will enable him/her to know his rights as well as responsibilities prescribed in law. At the
same time, he/she will be more acquainted with the kind of benefits/rewards law provides in
case of some ordinary and emergent situations as well as the penalties one is subjected to, in
case of violation of these laws.
Master of Business Administration 187
Course Curriculum (Session 2017-18)
Course Outline
Retail Store Operation
Course Code: MBA5120 Year: II Trimester: V Max. Hours: 30
Preamble: The retail operation is one of the most eminent tools aspiring the customers to
purchase the products offered by the retailers, influencing the perception formed by the
customer regarding the store, the products, services and staff. Consequently, the store itself
becomes an initial asset of the retail business and it plays a vital role in imbibing customer
satisfaction.
The subject aims to train student with practical retail skills and to motivate & foster
entrepreneurial spirit in them. By this subject students will have an understanding of the
mechanics of operating a retail store, sales and customer service and security, store
operations, handling cash, maintaining the store, and establishing policies and its procedures.
To develop the skill to manage store operations & make the store a profit centre.
To analyze the importance of customer service & practice it in real world.
Text Books:
Das, Abhijit.(2006). Mall Management with Case Studies. New Delhi: Taxmann.
Reference Book:
Berman, Barry & R, Joel. Evans. Retail Management; A Strategic Approach. New Delhi:
Prentice Hall of India.
Pradhan, Swapan. Retailing Management- Text & Cases. New Delhi: Tata McGraw Hill
Bajaj, Chetan, Tuli, Rajnish & Srivastava, V. Nidhi. Retail Management. New Delhi: Oxford
University Press.
Lusch,F.Robert & Griffith, A.David. Retailing. New Delhi: Thomson Learning.
Learning Outcomes
After taking this course, one may better know about the fundamentals of stores, their
operations.
This course will equip with the potential to analyze the customer service, its various
dimensions, current trends and practices in real business world.
Master of Business Administration 189
Course Curriculum (Session 2017-18)
Course Outline
Text Books:
Anuraag S. & Bhalla Swati, Visual Merchandising, New Delhi: Tata McGraw Hill, 2010 .
Reference Book:
Levy Michael, & Weitz A Barton , Pandit A., Retailing Management, New Delhi: Tata
McGraw Hill, 5th reprint 2010.
Berman Barry & Evans Joel R., Retail Management; A Strategic Approach, New Delhi:
Prentice Hall of India, 2007
Martin M. Pegler; Visual Merchandising and Display, Fairchild Publications, 2006.
Learning Outcomes
At the end of this course students will be able to:
Course Outline
The role of project formulation and appraisal in the Planning process- Methodology
for project identification and formulation: Preparation of Preliminary-studies, (5
UNI Feasibility Reports and Detailed Project Reports. Appraisal of Project, Monitoring Sessions
T–I of Projects- Reports: Review of project appraisal techniques adopted by financing )
agencies
Financial cost-benefit analysis: cash flow techniques, Net present value, internal
rate of return. Benefit-cost ratio, etc., Exercises and case studies-• Social cost- (5
UNI
benefit analysis: Tradeoff between efficiency and equity goals in project-appraisal, Sessions
T –II measurement of direct and indirect costs and benefits in different sectors of-urban )
and rural development
UNI Risk and uncertainty in the project environment; sensitivity and profitability (5
analysis in the Indian context-Emerging trends in the decision making process with
T– respect to project appraisal and resource allocation at various levels of government- Sessions
III Logical framework analysis )
MID-TERM EXAMINATION
UNI Role of EIA in the Planning and decision making process- Definition and need, (5
evolution and objectives, tasks and scope- Methods of EIA; advantages and
T– limitations- Assessment of impacts on resources (Including air, water, flora and Sessions
IV fauna) )
Assessment of impacts on Land use- Assessment of social and health impacts- (5
UNI Public Participation in EIA; definition and concepts, objectives, techniques, Sessions
T–V advantages and limitation, PRA techniques.
)
UNI Environmental policies and legislation: Legislative and environmental clearanc (5
T– e procedures in India and other countries, sitting criteria Sessions
public participation, resettlement and rehabilitation.
VI )
* Provision for presentations / assignments / case analysis in additional sessions
Master of Business Administration 192
Course Curriculum (Session 2017-18)
** 1 Session = 60 Minutes
Text Book:
Reference Book:
Learning Outcomes
Develop sound understanding of sustainable development
Develop sustainable projects by using theoretical base and practical exposure.
Plan for financial as well as other relevant issues which come across while developing
sustainable projects.
Acquire knowledge about various environmental policies and legislation.
Master of Business Administration 193
Course Curriculum (Session 2017-18)
Course Outline
Knowledge Management Techniques for Technology Management
Course Code: MBA5125 Year: II Trimester: V Max. Hours: 30
MID-TERM EXAMINATION
Text Books:
Reference Books:
Learning Outcomes:
Upon successful completion of this course, students will be able to:
Course Outline
The Primary objective of this course is to acquaint the students to various intellectual property rights.
So when they will be in corporate they will be the key person to develop and manage intellectual
property.
.
Objectives of the Course:
Text Books:
Satarkar,S.V, (2006) Intellectual Property Rights & Copyright.Delhi: Ess Ess Publications
(ISBN: 8170003504
Sreedharan, Sunita K. (2008) An Introduction To Intellectual Asset Management.. New Delhi:
Wadhwa book company.
Reference Books:
Catherine Holland, Vito Canuso III (2010). Intellectual Property: Patents, Trademarks,
Copyrights and Trade Secrets. New Delhi: Mc Graw Hill
GANGULI, PRABUDDHA (2008) INTELLECTUAL PROPERTY RIGHTS. New Delhi: Mc
Graw Hill Aswattapa, K. (2003). International Business. 3rd Edition. New Delhi: Tata McGraw
Hill.
Suggested Journals:
Journal of Intellectual Property Law & Practice; Oxford University Press
Master of Business Administration 197
Course Curriculum (Session 2017-18)
Learning Outcomes
Course Outline
Advanced Inventory Control
Course Code: MBA5128 Year: II Trimester: V Max. Hours: 30
Preamble: This course provides an insight to the functional area of inventory management,
as practiced in organizations. It includes various sophisticated tools and techniques for
managing the inventory. Students are required to make a review of fundamentals of inventory
management, supply chain management and business statistics.
MID-TERM EXAMINATION
Text Books:
Will be able to understand the importance of inventory in strategic decision making and
achieving customer satisfaction.
Will be able to understand the categorization and storage policy of stocked materials. Will be
able to learn different models of determining best order size in deterministic as well as
probabilistic situations.
Master of Business Administration 200
Course Curriculum (Session 2017-18)
Course Outline
Manufacturing System
Course Code: MBA5129 Year: II Trimester: V Max. Hours: 30
Preamble: The Course of manufacturing system aims to familiarize students with various
methods and models applied by experts in the industry. This Course will develop a skill in the
students with the help of which they can easily make their decisions taking into account the
availability of limited resources in the organization, for effective and efficient manufacturing.
Learning Outcome
After the successful completion of the course scholars will be able to achieve following learning
outcomes:
Will be able to understand the fundamental and applied views of JIT philosophy and
working of Kanban system.
Will be able to design and develop different quality control charts in order to controlling
the products quality.
Will be able to learn basic application computers in managing the production process.
Master of Business Administration 202
Course Curriculum (Session 2017-18)
Course Outline
Total Quality Management
Course Code: MBA5130 Year: II Trimester: V Max. Hours: 30
Preamble: "Use of various methods and recent developments of quality control (such as
QA/QC, Deming and TQM) are covered in detail. Quality in design and planning is stressed as
equally important to quality in the constructed project and quality in production of goods and
services" ...source: 2006-2007 Saint Martin’s catalog. This course familiarizes students with
quality control techniques, quality assurance issues and quality management methods.
To understand the Total Quality Management concept and principles and the various tools
available to achieve Total Quality Management.
To understand the statistical approach for quality control.
To create an awareness about the ISO and QS certification process and its need for the
industries.
Text Books:
Dale H.Besterfiled, et al., “Total Quality Management”, Pearson Education, Inc. 2003.
(Indian reprint 2004). ISBN 81-297-0260-6.
Reference Books:
James R.Evans & William M.Lidsay, “The Management and Control of Quality”, (5th
Edition), South-Western (Thomson Learning), 2002 (ISBN 0-324-06680-5).
Feigenbaum.A.V. “Total Quality Management”, McGraw-Hill, 1991.
Oakland.J.S. “Total Quality Management”, Butterworth Hcinemann Ltd., Oxford, 1989.
Narayana V. and Sreenivasan, N.S. “Quality Management – Concepts and Tasks”, New Age
International 1996.
Zeiri. “Total Quality Management for Engineers”, Wood Head Publishers, 1991.
Lt. Gen. H.LaI, "Total Quality management", Wiley Eastern Limited, 1990. .
Greg Bounds. “Beyond Total Quality Management”. McGraw Hill, 1994. 3. Menon, H.G,
"TQM in New Product manufacturing", McGraw Hill 1992
Learning Outcome
On successful completion of the course students will be able to:
Course Outline
Entrepreneurship Management
Course Code: MBA6131 Year: II Trimester: VI Max. Hours: 30
MID-TERM EXAMINATION
Text Books:
Reference Books:
Learning Outcomes
Students will be able to have basics conceptual framework on entrepreneurship
development and management of business enterprise.
Understanding about the contribution of Small Scale Industries in the growth and
development of individual and the nation will be developed.
Students will be acquainted with the emerging challenges and concepts in the field of
entrepreneurship
Able to make blue print for starting business activity.
Master of Business Administration 206
Course Curriculum (Session 2017-18)
COURSE OBJECTIVES:
To develop an understanding of how sustainability can create value for a corporation by
addressing social challenges and opportunities, both for the corporation itself and its
customers. This can be through a lower cost structure, higher pricing and margins, greater
market share, faster growth, better risk management, and brand enhancement.
To explore how innovation in products, processes, and business models can improve both
financial and nonfinancial performance.
To understand the role various information intermediaries play in helping and
challenging companies to become more sustainable through innovation, and how
companies can effectively engage with them.
History
Defining sustainable development – concept and evolution.
Environmental issues – the growing awareness and need for
UNIT – I regulation. The paradigm shift in doing business – the triple
(5 Sessions)
bottom line approach to business sustainability.
Corporate social and environmental responsibility
Sustainability Innovation in Business
Environmental challenges and business management issues.
Limits to conventional growth model. Concept of efficiency and
UNIT –II (5 Sessions)
eco-efficiency. Defining sustainability innovation. Basic corporate
environmental strategies. Sustainable product development.
Managing creativity & innovation for business.
Sustainable Marketing:
UNIT – III Concept and definition, Framework of sustainable marketing.
(5 Sessions)
Master of Business Administration 207
Course Curriculum (Session 2017-18)
MID-TERM EXAMINATION
Advertising Management
Course Code:MBA6103 Year: II Trimester: VI Max. Hours: 30
Preamble: This course designed to give marketing students an overview and understanding
of the important role of advertising in organizational success. In addition this subject will try
to make the student familiar with the promotional tools in detail. The subject will emphasize
the advertising in the promotion mix specially the creation of the advertising message.
Text Book:
Belch, G. E., & Belch, M. A. (2005). Advertising and Promotion. Delhi: Tata McGraw-
Hill Publication.
Reference books:
Batra, R. & Myers, J. G. (2006). Advertising Management. Delhi: Prentice Hall of India.
Jethwaney, J., & Jain, S. (2006). Advertising Management. New Delhi: Oxford
University Press.
Wells, W., Burnett, J., & Moriarty, S. (2002). Advertising Principles and Practice. Delhi:
Prentice Hall of India.
Learning Outcomes
Course Outline
International Marketing
Course Code: MBA6104 Year: II Trimester: VI Max. Hours: 30
Preamble: Analysis of opportunities, distinctive characteristics, and emerging trends in
foreign markets, including exploration of alternative methods and strategies for entering
foreign markets; organizational planning and control; impact of social, cultural, economic,
and political differences; and competitive market development strategy. This is accomplished
through real life planning and implementation of an international marketing plan designed to
market a product or service in a foreign country or countries by the various reputed
international companies established in India.
MID-TERM EXAMINATION
Text Books:
Warren, J. K. (2002). 7th Edition. Global Marketing Management. USA: Prentice Hall.
Cateora, P., & Graham, J. (2003). 11th Edition. International Marketing. USA: McGraw
Hill.
Varshney & Bhattacharya. (2005). 18th Edition. International Marketing. S Chand Publications.
Master of Business Administration 212
Course Curriculum (Session 2017-18)
Reference Books:
Ronkainen, Czinkota, & Michahel, R. (2002). Best Practices in International Marketing.
Fort Worth. Harcourt College.
Bradely, F. (2004). 2nd Edition. International Marketing, Strategy. Hemal Hempstead,
Prentice Hall.
Kotler, P. (2002). 2nd Edition. A Framework for Marketing Management. USA: Prentice
Hall.
Kotler, P., & Armstrong, G. (2008). 10th Edition. Principles of Marketing. Pearson
education.
Derskey, H. (2007). 4th Edition. International Management. New Delhi: Prentice Hall of
India.
Aswatthapa, K. (2006). 3rd Edition. International Business. New Delhi: Tata McGraw-
Hill.
Suggested Journals:
Journal of International Marketing- American Marketing Association
International Marketing Review - Emerald
Journal of Global Marketing- Haworth Press, Inc.
Journal of International Marketing:- Institute of International Marketing
Journal of Global Marketing:- Routledge Imprint
Learning Outcomes
On successful completion of this course, students will be able to:
Course Outline
Marketing of Service
Course Code: MBA6105 Year: II Trimester: VI Max. Hours: 30
MID-TERM EXAMINATION
Text Books:
Zeithaml, A., Valarie. & Bitner, Mary, Jo.(2008).Services Marketing.New Delhi, India
:Tata Mc Graw Hill.
Reference Books:
Rao, K. Ramamohan. (2006). Services Marketing. New Delhi India: Pearson Education.
Bhattacharjee, C. (2008). Services Marketing: Concepts, Planning & Implementation.
New Delhi India: Excel Books.
Lovelock, Christopher. & Wirtz, Jochen.(2007). Services Marketing: People,
Technology, Strategy. New Delhi India: Pearson Education.
Nargundkar, Rajendra. (2008). Services Marketing: Text & Cases. New Delhi, India:
TMH.
Journals:
Indian Journal of Marketing
Paradigm: Journal of Institute of mgmt.
International Journal of Internet Marketing
Journal of interactive marketing
Learning Outcomes
Course Outline
Conflict Management and Negotiation
Course Code: MBA6106 Year: II Trimester: VI Max. Hours: 30
Preamble: Conflict is ubiquitous, and it is essential for the manager to know how to manage
and resolve conflict effectively. Effective conflict management involves analyzing a conflict,
understanding the dynamics between the parties, considering the alternatives ways of
approaching it, and determining which approach is likely to be best.
Through the course readings, discussions and simulations, students will develop an
understanding of conflict dynamics and the art and science of negotiation. The course will be
an amalgam of the theoretical and the practical learning’s, and will support student’s
understanding of his/her own relationship to conflict and negotiation and the ways she/he
typically deals with them.
MID-TERM EXAMINATION
The journal of conflict resolution, journal of the peace science society (international),
volume-54,number-2,april-2010 (http://jcr.sagepub.com)
The journal of conflict and security law, volume-15, issue-2, summer2010
(jcsl.oxfordjournals.org)
Learning Outcomes
After the completion of the course the student will be able to:
Course Outline
Organizational Development
Course Code: MBA6107 Year: II Trimester: VI Max. Hours: 30
Preamble: This course is designed to provide in depth understanding of behavioral
interventions and enable the students to apply these interventions for building individual, team,
system, systems and process related competencies and helping organization to achieve peak
performance and become self sustaining.
MID-TERM EXAMINATION
Text Books:
Learning Outcomes:
After the completion of the course the student will be able to:
Course Outline
Text Books:
Learning Outcomes
Understand and analyze human resource issues for making effective decisions in
the contemporary business environment.
Be able to think strategically and understand the essentials of business and
organizations in order to manage change more effectively in the global business
environment.
Develop an ability to frame solutions to complex business problems.
Be able to apply the core aspects of human resource management in an
international context.
Master of Business Administration 223
Course Curriculum (Session 2017-18)
Course Outline
Labour and Social Security Legislations
Course Code: MBA6109 Year: II Trimester: VI Max. Hours: 30
Preamble: “For running any enterprise there is a need of efficient handling of workforce.
While making policies, procedure one must keep in mind that what is the legal environment
accompanied with societal factors. This course will definitely help the budding managers in
their professional life.
Text Books:
Kapoor, N. D. (2009). 30th Edition. Elements of Merchantile Law. New Delhi: Sultan
Chand & Sons.
Mamoria, C. B., Gankar, S.V., & Mamoria, S. (2010). 13 th Edition. Dynamics of
Industrial Relations. New Delhi: Himalaya Publishing House..
Reference books:
Sinha, N. (2004). 1st Edition. Industrial Relations, Trade Unions and Labour Legislation.
New Delhi: Pearson Education.
Singh, B.D. (2010). Industrial Relations and Labour Laws. New Delhi: Excel Books.
rd
Kumar, H. L. (2006). 3 Edition. Labour Laws. New Delhi: Universal. Pvt. Ltd.
Srivastava, S.C.(2003). 4th Edition. Industrial Relations and Labour Laws. New Delhi:
Vikas Publishing House Pvt .Ltd
Singh,P.N.,& Kumar,N.(2010).Employee Relations Management. New Delhi: Pearson
Publication
Journals :
Labor Law reporter.
Master of Business Administration 225
Course Curriculum (Session 2017-18)
Learning Outcomes
By the end of the course, students will be able:
To distinguish an employment relationship from other work relationships used by
companies.
To decide on what kind of services best fit the company's needs: external services or
internal (employment) work?
To be aware of the importance of legal institutions and collective bargaining.
To identify the collective agreement applicable in the workplace.
To master the types of employment contracts (open-ended, fixed-term, part-time, etc.).
Master of Business Administration 226
Course Curriculum (Session 2017-18)
Course Outline
International Financial Management
Course Code: MBA6110 Year: II Trimester: VI Max. Hours: 30
MID-TERM EXAMINATION
Financial Management of the Mult inat ional Firm:
Cost of Capital and Capital Structure of the Multinational Firm,
UNIT – IV Multinational Capital Budgeting – Application and (6 Sessions)
Interpretation, Multinational Cash Management, International
Taxation
Foreign Invest ment Analysis
International Portfolio Investment, Optimal International Asset
UNIT –V Allocation, Measuring Total Return from Portfolio Investing, (4 Sessions)
The International Capital Asset Pricing Model
Corporate Strategy and Foreign Direct Investment
Balance of Payments:
The International Flow of Goods, Services and Capital; Balance
of Payments Accounting, Balance of Payment Statements,
Coping with the Current Account Deficit
UNIT – VI (5 Sessions)
Eurocurrency Market:
Domestic Issues vs. Euro Issues, International Bonds Market,
External Commercial Borrowings, Euro Debt, Foreign Currency
Convertible Bonds
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Apte, P.G. (2006). International Financial Management. New Delhi: Tata McGraw-Hill
Company Limited.
Reference Books:
Eun C.S. & Resnick, B.G. (2007). International Financial Management, USA: McGraw-
Hill.
Stonehill, A.I., Michael, H. & Moffet (1993). International Financial Management,
United Nations: United Nations Library on Transnational Corporations.
Madura, J. (2008). International Financial Management. USA: Cengage Learning,
Sharan, V. (2008). International Financial Management. New Delhi: PHI Learning Pvt.
Ltd.
Siddaiah, T. (2009). International Financial Management. Noida: Pearson Education
India.
Kevin (2009). Fundamentals of International Financial Management. New Delhi: PHI
Learning Pvt. Ltd.
Srinivasan, S.P. (2005). International Financial Management. Delhi: Dreamtech Press,
Master of Business Administration 228
Course Curriculum (Session 2017-18)
Eun, C. S. & Resnick, B.G. (2008). International Financial Management. New Delhi:
Tata McGraw-Hill.
Suggested Journals:
International Review of Finance
Case Folio: ICFAI
Portfolio Organizer, ICFAI
The Chartered Financial Analyst, ICFAI
Learning Outcomes
Students will be able to understanding finance in global context.
Able to evaluate special decision variables underlying the discharge of finance function
in a multinational corporation
Able to understand & analyze the recent developments and trends in global financial
markets and global foreign exchange Marking
Able to grasp and evaluate the international momentary system especially the IMF
Course Outline
Risk and Insurance Management
Course Code: MBA6111 Year: II Trimester: VI Max. Hours: 30
Preamble: The course is intended to develop familiarity with the theory and empirical
evidence related to risk management and insurance. Major topics include risk identification,
risk assessment, risk measurement and risk management and various dimensions of insurance
contracts. Emphasis will be put on practical cases of corporate risk management and
exploration of the relevance of insurance in risk management. The paper will also enable
learner to acquaint with working knowledge of insurance.
Insurance Contracts
An Introduction to the Insurance Industry, Pricing of
Insurance, Insurance Regulation and Financial Assessment,
Legal Aspects of Insurance Contracts, Insurability of Risk,
UNIT – IV (5 Sessions)
Contractual Provisions, and Legal Doctrines, Insurance
Contract Analysis, Risk Pooling and Insurance including
Review of Probability Concepts, Corporate Risk Management
and Insurance
Life Insurance
Life Insurance: Principles of Life Insurance, Financial
Planning and Insurance, Life Insurance Products, Pensions and
UNIT – V (6 Sessions)
Annuities, Risk Assessment & Underwriting, Premium
Setting, Product Development, Design and Evaluation,
Reinsurance, Claims Management, Legal Framework
General Insurance
General Insurance: Principles of General Insurance, General
UNIT – VI Insurance Products (Fire, Motor & Health), Commercial (4 Sessions)
Insurance: Transport, Marine, Catastrophe, Liability, Product
Design, Development and evaluation
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
TEXT BOOKS:
Scott Harrington, Gregory Niehaus. 2004. Risk Management & Insurance. Tata McGraw-Hill
Publications.
Rejda. 2003. Principles of Risk Mgmt. & Insurance. Pearson Education/PHI. 8/e.
REFERENCE BOOKS:
C. Arthur Williams, Jr., Peter Young, Michael Smith. 1998. Risk Management & Insurance. Tata
McGraw-Hill Publications.
Manish Bansal,Navneet Bansal. 2006. Derivatives & Financial Innovations. Tata McGraw-Hill
Publications.
John C. Hull. 2011. Options Futures & Other Derivatives. Pearson Education, 8/e.
Vohra, N.D. and Bagri, B.R. 2003. Options & Futures. Tata McGraw-Hill Publications. 2/e.
Dubofsky & Miller. 2005. Derivatives- Valuation & Risk Management. Oxford University Press.
Shulz – Thomson. 2006. Risk Management & Derivative. Cengage Learning.
Chance. 2004. Introduction to Derivatives and Risk Management. Thomson Learning, 6/e.
Dorfman. 2004. Introduction to Risk Management & Insurance. Pearson/PHI.
Franklin Edwards. 1998. Options & Futures. Tata McGraw-Hill Publications, 1/e.
Robert W Kolb. 2007. Futures, Options and Swaps. Blackwell Publishing, 5/e.
Treishumann. 2007. Risk Management and Insurance. Thomson, 12 Ed.
Master of Business Administration 231
Course Curriculum (Session 2017-18)
Learning Outcomes
An insight to the core services sector and how it works.
Developing understanding for life insurance and general insurance products.
To examine the issues related to risk management in view of insurance
Understanding the risk management process and framework used in companies.
Master of Business Administration 232
Course Curriculum (Session 2017-18)
Course Outline
Wealth Management and Personal Financial Planning
Course Code: MBA6112 Year: II Trimester: VI Max. Hours: 30
Preamble: With the advent of so many financial products in the market, wealth
management has become a separate profession. To meet various investable financial
objectives, one has to have his personal financial planning ready. The main objective of this
course is to enable the students to formulate various strategies in managing wealth.
Objectives of the Course:
To enable in understanding the role and relevance of wealth management.
To enable them to use these techniques optimizing the profitability and attaining the
financial objectives of Individuals.
Personal Financial Planning: Introduction to PFP, Objectives of PFP,
UNIT I Steps in Formulating PFP, PFP Strategies, Emergence of PFP in India. (4 Sessions)
Wealth Management: Evolution of Wealth Management, Wealth
Management and Personal, Financial Planning, Wealth Management
UNIT II Service Providers, Ethics in Wealth, Management, RBI Regulations on
(5Sessions)
Wealth Management, Recent Developments in Wealth, Management
Investment planning: Ascertaining Investment objectives, Quantifying
Investment Objectives, Exploring Investment Options, Designing Investing
UNIT III plans, Online Investment, Tracking and Reviewing Investment, Investment
(6 Sessions)
on Tradable and Non-Tradable Securities.
MID-TERM EXAMINATION
Insurance Planning: Estimations and Quantification of Insurance
requirements, Products and Functioning of Life Insurance and Non-Life
UNIT IV Insurance Business, Choosing perfect Life Insurance Product, Non-Life
(5 Sessions)
Insurance in Personal Financial Planning.
Retirement, Estate Planning: Rules and Regulations of New Pension
Scheme, Pension, Fund Regulatory Development Authority, Provident
UNIT V Fund Organisation and its rules regulation on Management of Private
(6 Sessions)
Provident Funds, Estate Planning, Estate Financing, Estate management
Tax Planning: Personal Tax Planning, Tax Computation , Products meant
UNIT VI for Tax Exemptions, Filing of Income Tax Returns
(4 Sessions)
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
1. Gitman et al., Personal Financial Planning, 11th e, South-Western College Pub, 2007
2. Keown, Arthur J., Personal Finance, Pearson Education
Reference Books:
The Citibank Guide to Building Personal Wealth, John Wiley and Sons
Suggested Journals:
Journal of Financial Planning and Wealth Management.
Master of Business Administration 233
Course Curriculum (Session 2017-18)
Learning Outcomes:
Exploration of personal financial planning and wealth management tenets in context of
Investment Planning of individuals with exposure to real life problems
Acquaintance of Insurance Planning and selecting the suitable insurance plans for
individuals
Assessment of requisite retirement corpus and corresponding plan to achieve the targets
A better understanding of Tax Planning to minimize tax liabilities following all legitimate
and practical methods.
Master of Business Administration 234
Course Curriculum (Session 2017-18)
Course Outline
Cross Cultural issues in International Management
Course Code: MBA6113 Year: II Trimester: VI Max. Hours: 30
Preamble: Cross Cultural issues have become subject matter of serious issues in managing
Organizations when they are going global. This is evident in the case of many failed Joint
Ventures of International giants from different cultures. The main objective of this subject is to
make the scholars to acquire the knowledge on issues related to Sources and troubleshooting
strategies in dealing with Cross Culture Management.
Reference Books:
1. Ralph Johann, (2011). Cross Cultural Management, Grin Verlag Publication
Learning Outcomes
Prerequisite: This course will allow students to develop background knowledge as well as core
expertise in data communication and networking (DCN) technologies, which one of the fastest
growing industries in today’s world. It forms an integral part of the modern Information and
Communications Technology (ICT) in any organizations. Starting from intranet/extranet in small
offices to the World Wide Web, principles of DCN plays an important role in designing any
modern telecom infrastructure.
Credits: 04 Trimester VI L–T–P: 4–0–0
Module Teaching
Content
No. Hours
Introduction to Data Communications, Components of Data
4
UNIT I Communications, Digital Data Rates; Asynchronous and
Sessions
Synchronous Data, Computer Network, Network Applications
Types of signals: Amplitude Modulation; Frequency Modulation;
Phase Modulation; Pulse Code Modulation; PDM; Time Division 6
UNIT II
Multiple Access; Frequency Division Multiple Access; Code Sessions
Division Multiple Access
Networking: Network Layer Local Area Network (LAN): LAN
5
UNIT III Components, Ethernet (IEEE 802.3), Token Ring (IEEE 802.5),
Sessions
Selecting a LAN, Improving LAN Performance
Metropolitan Area Network (MAN) & Wide Area Network
5
UNIT IV (WAN): Circuit-switched and Packet-switched Services,
Sessions
Improving MAN & WAN Performance
OSI Model; Broadcasting; Multicasting; Point-to-point
4
UNIT V communication; IP Addressing, Concepts of Port; Socket; ATM;
Sessions
Tunneling; Virtual Private Network
Mobile Communication: Applications of Mobile
Communication; Wireless Communication: Bandwidth, 6
UNIT VI
Transmission Impairment, Interference, Terrestrial Microwave, Sessions
Broadcast Radio, Infrared & Light Waves.
Text Books
Master of Business Administration 237
Course Curriculum (Session 2017-18)
\
Master of Business Administration 238
Course Curriculum (Session 2017-18)
Prerequisite: A software development process is concerned primarily with the production aspect
of software development, as opposed to the technical aspect, such as software tools. These
processes exist primarily for supporting the management of software development, and are
generally skewed toward addressing business concerns. Many software development processes
can be run in a similar way to general project management processes..
Credits: 04 L–T–P: 4–0–0
Trimester VI
Module Teaching
Content
No. Hours
Fundamentals of Software Project Management (SPM), Need
Identification, Vision and Scope document, Project Management
5
UNIT I Cycle, SPM Objectives, Management Spectrum, SPM Framework,
Sessions
Software Project Planning, Planning Objectives, Project Plan,
Types of project plan
Structure of a Software Project Management Plan, Software
project estimation, Estimation methods, Estimation models, 4
UNIT II
Decision process, Project Elements, Work Breakdown Structure Sessions
(WBS), Types of WBS, Functions, Activities and Tasks
Project Life Cycle and Product Life Cycle, Ways to Organize
6
UNIT III Personnel, Project schedule, Scheduling Objectives, Building the
Sessions
project schedule, Network Diagrams: PERT, CPM, Bar Charts
Dimensions of Project Monitoring & Control, Budgeted Cost for
Work Scheduled (BCWS), Cost Performance Index (CPI), 5
UNIT IV
Schedule Performance Index (SPI), Types of Review: Inspections, Sessions
Walkthroughs, Code Reviews
Testing Objectives, Testing Principles, Test Plans, Test Cases,
Types of Testing, Test Strategies, Testing Automation & Testing 5
UNIT V
Tools, Concept of Software Quality, Software Quality Attributes, Sessions
Software Quality Metrics and Indicators
Software Configuration Management: Software Configuration
Items and tasks, Plan for Change, Change Control, Change 5
UNIT VI
Requests Management, Version Control, Risk Management, Risk Sessions
Breakdown Structure (RBS)
Master of Business Administration 239
Course Curriculum (Session 2017-18)
Text Books
Kelkar, S. A. Software Project Management. New Delhi: Prentice Hall India
Publications.
Cotterell, M. Software Project Management. New Delhi: Tata McGraw-Hill Publication
Reference Books:
Royce. Software Project Management. New Delhi: Pearson Education
Conway, K. Software Project Management. New Dehi: Dreamtech Press
Learning Outcomes:
Upon successful completion of this module, the student will be able to:
understand and practice the process of project management and its application in delivering
successful IT projects.
evaluate a project to develop the scope of work, provide accurate cost estimates and to plan
the various activities.
understand and use risk management analysis techniques that identify the factors that put a
project at risk and to quantify the likely effect of risk on project timescales.
identify the resources required for a project and to produce a work plan and resource
schedule.
Master of Business Administration 240
Course Curriculum (Session 2017-18)
Course Outline
Preamble: These are the exciting days for the retail industry in India. Over the past decade,
organized retail has dramatically increased its share in total retail business. Large store
formats have altered the shopping experience for consumers and ushered in a new era in
retailing. While business houses rush in to capitalize on this burgeoning opportunity, young
professional too can gain from the new career opportunities in this sector. There are some
considerable differences between organized and unorganized retail like superior supply chain,
inventory management, people management, money management etc. However, at the heart of
all these differences lies Information Technology. Today, Information Technology has become
so pervasive that all professionals need to acquaint themselves with its advances. There was a
time one would immediately think of engineers when one mentioned technology. That is no
longer the case. Every retail professional needs to understand the role played by technology in
the work place.
MID-TERM EXAMINATION
Text Books:
Ajeet Khurana (2010). Information Technology for Retailing (Tata McGraw Hill
Education Private Limited, 1st Edition)
Reference Books:
O’Brien (2007). Management Information Systems (Tata Mc Graw Hill Education
Private Limited, 7th Edition).
Laudon & Laudon (2004). Management Information Systems (Pearson Education Private
Limited, 8th Edition).
Learning Outcomes
Students completing this course will be able to:
Course Outline
Retail Merchandising
Course Code: MBA6120 Year: II Trimester: VI Max. Hours: 30
Preamble: Merchandising has evolved to become so much more than the buying & selling of
products. Today, no product should be purchased without a good idea to whom it will be sold,
when it will be sold, at which price it will be sold and at what location? Therefore, the role of
merchandisers in particular retail scenario is of prime importance as the merchandise has to
be made available as per the requirements of the customers. The course focuses to broaden
students’ practical & theoretical understanding in relation to retail buying, management &
merchandising.
Text Books:
Pradhan, Swapana. Retailing Merchandising; New Delhi: Tata McGraw Hill, 2010.
Reference Book:
Diamond Jay & Pintel Gerald. Retail Buying; New Delhi: Pearson Education, 2008
Esaterling, Flottman, Jernigan & Wuest. Merchandising Mathematics for retailing; New Delhi:
Pearson Education, 2008
Levy Michael, & Weitz A Barton , Pandit A., Retailing Management, New Delhi: Tata McGraw Hill,
5th reprint 2010.
Berman Barry & Evans Joel R., Retail Management; A Strategic Approach, New Delhi: Prentice Hall
of India, 2007
Learning Outcomes
After completing this course students will be able to:
Course Outline
Retail Supply Chain Management and Vendor Development
Course Code: MBA6121 Year: II Trimester: VI Max. Hours: 30
Preamble: Supply chain is an integral part of any organization. The role of Supply chain is
not only restricted within the distribution of goods but it is also playing a significant role in
service delivery. Therefore in today’s highly competitive environment SC works as skeleton to
deliver the value to the ultimate users. This course puts emphasis on the fact that how SC can
be a key to success for a retail business and therefore the concepts of SC are analyzed from the
perspective of retail business.
MID-TERM EXAMINATION
Text Books:
Reference Book:
Learning Outcomes:
Course Outline
Livelihood System and Promotion
Course Code: MBA6122 Year: II Trimester: VI Max. Hours: 30
Preamble: The course aims to provide a theoretical, empirical and methodological
understanding of livelihood system and promotion development processes in India, with
emphasis on development of appropriate strategies for integrating livelihood concerns with
sustainable management of natural resources such as forest and water resources.
MID-TERM EXAMINATION
Text Books:
Mahajan, V., Datta S., & Thakur, G. (2001). A Resource Book for Livelihood Promotion.
BASIX
Phansalkar. (2003). Livelihood: Promoting Livelihood Enhancement. Sir Dorabji Tata
Trust, Mumbai
Reference Books:
Learning Outcomes
Course Outline
Participatory Research Methods
Course Code: MBA6123 Year: II Trimester: VI Max. Hours: 30
Text Books:
McIntyre, L. (2005). 10th Edition. Need to Know: Social Science Research Methods.
Tata McGraw Hill Publication.
Kristin, G. E. (2010). 2nd Edition. Qualitative Methods in Social Research. Tata McGraw
Hill Publication
Corby, B. (2010). Applying Research in Social Work Practices. Tata McGraw Hill
Publication
Reference Books:
Denscombe, M. (2004). Ground Rules for Social Research. Tata McGraw Hill
Publication
Learning outcomes:
Course Outline
Public Policy and Health
Course Code: MBA6124 Year: II Trimester: VI Max. Hours: 30
Preamble: Public health is an often under-recognized component of our health system, yet
most improvements in life expectancy and other key markers of healthy populations which are
the result of effective public health programs. It is concerned with threats to the overall health
of a community based on population health analysis. This course will provide a framework for
developing and analyzing a range of health policy issues.
MID-TERM EXAMINATION
Text Book:
Pomerleau, J., & McKee, M. (2006). Issues in Public Health. New Delhi: Tata McGraw
Hill.
Reference Book:
Michael, B. (2008). International Public Health Policy and Ethics. Series: International
Library of Ethics, Law, and the New Medicine, Vol. 42
Goodwin, N., Gruen, R., & Iles, V. (2006). Managing Health Services. New Delhi: Tata
McGraw Hill.
Buse, K., Mays, N., & Walt, G. (2006). Making Health Policy. New Delhi: Tata McGraw
Hill.
Macdowall, W., Bonell, C., & Davies, M. (2006). Health Promotion Practice. New
Delhi: Tata McGraw Hill.
Learning outcomes
Development of an understanding of the public health policy.
To enable the students to interpret and apply health concept in day to day functioning.
To build awareness of certain important and critical issues in public health policy
Master of Business Administration 253
Course Curriculum (Session 2017-18)
Course Outline
Preamble: Strategic management is the core element of any business course as it acts like
glue that holds other business subjects together. It is the field of management designed to help
general managers improve the long-term competitive position of their organization.
Apart from planning, which in itself is a challenging and comprehensive task, implementation
creates greater challenges, as a number of unfavorable forces may have to be managed. This
course aims to familiarize students with the enormous uncertainties and challenges of
executing strategies at various levels in the organization.
To understand the nature of strategy execution and its competitive and institutional
context
To know the challenges and risks associated with successful implementation of strategies.
To acquaint students with a range of methods of strategy execution, evalution and
controls.
The nature of strategy implementation
Concept Of Strategy Implementation, Strategy Implementation
And The Strategic Management Process, Mintzberg's Model, The
UNIT – I Relation Between Strategy Formulation And Strategy (5 Sessions)
Implemenation, A General Framework For Strategy
Implementation
Implementation approaches
The Concept Fit, The 7-s's Framework, Relationship Of
UNIT –II Implementation To Life Cycle, Selecting An Implementation (5 Sessions)
Approach, Strategy Implementation And Stakeholders, general
problems in implementation
Implementation in action
Developing programmes, budgets, and procedures, achieving
UNIT – III synergy, designing jobs, resource allocation, managing conflict, (5 Sessions)
managing resistance to change, creating a strategy-supportive
structure, culture and leadership.
MID-TERM EXAMINATION
Implementation at Corporate and Business level
The Concept Of The Center Of Gravity, Strategies Changes -
Integration, Diversification, Mergers, acquisitions and joint
UNIT – IV ventures. (5 Sessions)
Implementing Porter's Generic Strategies, Differentiation Versus
Low-cost Strategies
Master of Business Administration 254
Course Curriculum (Session 2017-18)
Strategy Implementation
Implementing Strategies: Production/Operations Concerns, HR
concerns, Marketing, Finance/Accounting, R&D, and MIS
Issues
UNIT – V Restructuring and Reengineering, execution in turbulent (5 Sessions)
environment – concept of strategy incoherence, dissonance,
agility and resilience
Execution in international context
Strategy Evaluation and Control
Strategy Evaluation, Framework, Characteristics of an Effective
Evaluation System, Contingency Planning, Auditing, enterprise
UNIT – VI risk management, Activity based costing. (5 Sessions)
Measuring Performance at corporate and functional level,
Strategic Incentive Management
Control –importance and types
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
Thompson, Strickland, Gamble & Jain. (2005). Crafting and Executing Strategy. 14th
Edition. New Delhi: Tata McGraw Hill Publication.
Azhar, K. (2008). Business Policy and Strategic Management. New Delhi: Tata McGraw
Hill Publication.
Galbraith, J.R. (2006). Strategy Implementation: The Role of Structure and Process. West
Publishing Company.
Reference Books:
Hamel, G. & Prahalad, C. K. (2003). Competing for the Future. Harvard Business
School.
Johnson, & Scholes. (2006). Exploring Corporate Strategy. Prentice Hall India.
Hunger and Wheelen, (2004). Strategic Management. New Delhi: Pearson Education.
Macmillan, H. & Tampoe, M. (2005). Strategic Management. Oxford University Press.
Pearce II, Robinson Jr., & Mittal. (1999). Strategic Management: Formulation, Implementation
and Control. Tata McGraw Hill
Learning Outcomes
Explain the importance of evaluation and control to the strategic management process
Master of Business Administration 255
Course Curriculum (Session 2017-18)
Compare and contrast different control techniques in terms of their advantages and
disadvantages
Decide which control technique (or combination of techniques) would be most suitable for
a given context
Describe a practical framework for evaluating strategies
Identify and explain the characteristics of an effective control system;
Explain the reasons for strategic failure
Master of Business Administration 256
Course Curriculum (Session 2017-18)
Course Outline
Technology Forecasting
Course Code: MBA6126 Year: II Trimester: VI Max. Hours: 30
Preamble: In order to effectively prepare business strategies in the technologically fast-paced worlds
of e-commerce, information technology, and the global economy, it has become important for
companies and policy makers to look into the future with sophisticated models and techniques to
determine the course of technological change. The field of technological forecasting, more commonly
referred to as foresight studies, has emerged as an energetic and vibrant area of study and practice.
This course will provide an insight of technological forecasting with the implementation of some
sophisticated statistical tools. For bringing an adequate understanding of the subject students are
required to make review of regression and time series analysis
MID-TERM EXAMINATION
Reference Books:
Learning Outcomes
The learning objectives of the course are to:
Stimulate and inform a strategic perspective on the role of innovation, and in particular to
increase understanding of:
o The characteristics of innovation processes and the factors that shape and drive
innovation;
o The potential roles of incremental and disruptive innovation in creating and
sustaining firm competitiveness
Understand the sources of innovation competence in firms and how these competences
are developed, and in particular to increase understanding of:
o Why some firms are more successfully innovative than others;
o The many different sources of knowledge and capability used for innovation and
the strategies for accessing them.
Master of Business Administration 258
Course Curriculum (Session 2017-18)
Course Outline
MID-TERM EXAMINATION
Master of Business Administration 259
Course Curriculum (Session 2017-18)
Text Books:
Reference Books:
Learning Outcomes
Apply appropriate mechanisms of technology transfer and commercialization
Course Outline
Service Operations Management
Course Code: MBA6128 Year: II Trimester: VI Max. Hours:
Preamble: In today’s highly competitive era firms are using service as tool for differetntiation.It has
become very important to understand the nature of services and the ways to manage them effectively
and efficiently. In the same regard this course has been designed, which will cover various aspects of
service operations management. The students are required to review the fundamentals of Service
marketing as well as fundamentals of Operations management, so that they can easily assimilate the
subject matter.
Reference Books:
Learning Outcomes
The objectives of this subject are to provide students with:
Course Outline
Total Productivity Management
Course Code: MBA6129 Year: II Trimester: VI Max. Hours: 30
Preamble: In today’s highly competitive era fitness of firm is very significant as far as
manufacturing is concern. In this regard maintenance plays an important role.This course
provides a framework to understand the fundamentals of TPM. The course will also examine
today's critical strategic issues such as role of IT and HR in TPM.
To understand the Total Productive Management concept and principles and the various
tools available to achieve Total Productive Management.
To understand the role of IT in TPM .
MID-TERM EXAMINATION
Introduction to Kaizen activities, Mode of failure, collection and
analysis of data, Sporadic and regular failures, causes for machine
UNIT – IV deterioration, design inadequacies, Periodical and predictive (5 Sessions)
maintenance.
Text Books:
Dale H.Besterfiled, et al., “Total Quality Management”, Pearson Education, Inc. 2003.
(Indian reprint 2004). ISBN 81-297-0260-6.
Reference Books:
James R.Evans & William M.Lidsay, “The Management and Control of Quality”, (5th
Edition), South-Western (Thomson Learning), 2002 (ISBN 0-324-06680-5).
Feigenbaum.A.V. “Total Quality Management”, McGraw-Hill, 1991.
Oakland.J.S. “Total Quality Management”, Butterworth Hcinemann Ltd., Oxford, 1989.
Narayana V. and Sreenivasan, N.S. “Quality Management – Concepts and Tasks”, New Age
International 1996.
Zeiri. “Total Quality Management for Engineers”, Wood Head Publishers, 1991.
Lt. Gen. H.LaI, "Total Quality management", Wiley Eastern Limited, 1990. .
Greg Bounds. “Beyond Total Quality Management”. McGraw Hill, 1994. 3. Menon, H.G,
"TQM in New Product manufacturing", McGraw Hill 1992.
Learning Outcome
Understand the core features of the operations and production management function at the
operational and strategic levels, specifically the relationships between people, process,
technology, productivity and quality and how it contributes to the competitiveness of firms.
Master of Business Administration 265
Course Curriculum (Session 2017-18)
Explain the various parts of the operations and production management processes and their
interaction with other business functions (strategy, engineering, finance, marketing, HRM,
project management and innovation
Master of Business Administration 266
Course Curriculum (Session 2017-18)
Course Outline
Purchase Management
Course Code: MBA6130 Year: II Trimester: VI Max. Hours: 30
Preamble: Purchasing is an integral part of any organization. The role of purchasing is not
only limited to the procurement of materials but now a days it is also considered as a medium
for gaining competitive advantage. This course puts emphasis on the fact that how purchasing
can be a key to success for any organization.
Reference Books:
Monczka, Robert, Trent, Robert and Handfield, Robert, Purchasing and Supply Chain
Management, 3rd. Edition, Cincinnati, Ohio: Thomson South-Western College
Publishing, 2005.
Learning Outcomes
General knowledge about purchasing and supplier management
General knowledge about logistics management
Specific knowledge about models and theoretical concepts related to the following
themes: logistics costs and value, logistics strategies, global supply chains, risk in supply
chains, supply chain management, development of the purchasing function, make-or-buy,
purchasing strategies, electronic purchasing, purchasing specifications, supplier
development, supplier relationships, supply networks, strategic alignment of purchasing
and logistics, organization of purchasing and logistics, performance measurement,
supplier selection, cost-benefit analysis, involving suppliers in product development,
sustainable purchasing and logistics, public procurement.
Analyzing a company’s strategic situation, with a particular emphasis on its purchasing
function, logistics function and supplier network
Developing suggestions for change and development of a company’s strategies for the
purchasing function, including management of supplier relationships and networks and
the logistics function
Master of Business Administration 268
Course Curriculum (Session 2017-18)
MID-TERM EXAMINATION
Marketing of retail loans: Marketing strategies, types of
customers, personal Banking services, CRM Practices
UNIT – IV Payment services management: (5 Sessions)
Payment system, payment infrastructure, Clearing & settlement
mechanism, innovative payment products.
An overview of corporate banking:
UNIT – V Assessment of working capital finance, appraisal of term loans, (5 Sessions)
loan pricing, loan syndication, Innovative financing instruments
Performance Analysis of Banks:
The parameters of banks’ performance appraisal, Prudential
UNIT – VI norms, Capital structure-Basel norms, Management of non- (5 Sessions)
performing assets
Text Books:
Singh & Dutta (2013), Management of Commercial Banks- Tata McGraw-Hill Company
Limited.
Reference Books:
- Padmalatha Suresh & Justin Paul, (2010) , Mangement of Banking and Financial
Services, Pearson, Delhi
- Arora (2014), Principles of Banking, S chand & sons, Delhi
- Annual Reports of RBI
- “The Banker”, A Journal of Indian Banks Association
Learning Outcomes:
Basic understanding of banking operations
Practical aspects of retail banking
An overview of corporate banking
Bank performance evaluation
Master of Business Administration 270
Course Curriculum (Session 2017-18)
Text Books:
Chandra, P. (2008). Investment Analysis & Portfolio Management. New Delhi: Tata
McGraw-Hill Company Limited.
Reference Books:
Bodie, Zvi, K., Alex, Marcus, Alan, J. & Pitabas, M. (2008). Investments. Tata McGraw-
Hill Publishing Company Limited, New Delhi.
Jones, C. P. (2008). Investment Analysis & Management. New York: John Wiley &
Sons.
Sharpe, W. (2008). Investments. New Delhi: Prentice Hall India.
Fischer & Jordan (2008). Security Analysis & Portfolio Management. New Delhi:
Pearson Education.
Ranganatham & Madhumati (2008). Investment Analysis & Portfolio Management. New Delhi:
Pearson Education.
Kester, Ruback & Tufano (2007). Case problems in Finance. New Delhi: Tata McGraw-
Hill.
Indian Securities Market Review (2009), www.nseindia.com.
The Fact Book (2009). www.nseindia.com.
Master of Business Administration 272
Course Curriculum (Session 2017-18)
Learning Outcomes:
Acquaintance of learners with contemporary investment alternatives and determining
their risk-return propositions
Assessment of Risks involved in capital market investments and optimizing returns for
the same
Understanding of fundamental and technical analysis to identify correct ‘entry’ and ‘exit’
time.
Exposure to real life buzzes of portfolio formation, evaluation and revision.
Master of Business Administration 273
Course Curriculum (Session 2017-18)
Investment Banking
Course Code: MBA4134 Year: II Trimester: IV Max. Hours: 30
Preamble: The course on Investment banking is designed to provide a broad view and
practical understanding about the functioning of capital markets in India. The capital markets
are primarily responsible for raising resources for the corporate sector on one side while on
the other they facilitate value addition to the existing securities through stock exchanges. The
investment banks are involved in public issue management, underwriting, private placements
etc. Therefore, Investment banker has to be equipped with fundamentals of pricing of new
issues, process and procedure of capital issue management. This course is basically framed
keeping all these aspects into consideration.
Text Books:
Tapan Jindal (2013). Investment Banking, Bharat Law House
Reference Books/Journals:
H R Machiraju (2013), Merchant Banking- Principles & Practices WILEY, India
P.G.Subramanyam (2008), Investment Banking, Tata Mac Graw Hills
Joseph Wechsberg, (2014), The Merchant Banker, Dover Publivations,INC, MINEOLA,
New York
SEBI Website & NSE Website
IBA Journal, Mumbai
Learning Outcomes:
Students will have detailed knowledge of functions of capital markets
A practical orientation to public issue management
Understanding the role and responsibilities of Investment bankers
An overview of International capital market instruments
An understanding about contemporary issues in public issue management
Master of Business Administration 275
Course Curriculum (Session 2017-18)
Preamble: Finance is at the heart of corporate strategy. It provided the tools and language
which inform strategic choice, and prioritise which maximum shareholder value. For emerging
economies, financially educated students can help ensure that the financial sector marks an
effective contribution to real economic growth and poverty reduction.
This course will provide an insight of Indian Banking System, Mutual Fund Industry,
Insurance Industry and other financial institutions and services.
To give the students an sight into the principles, operational policies and practices of the
prominent Financial Markets and Institutions, their structure and functioning in the
changing economic scenario, and to make critical appraisal of the working of the specific
financial institutions of India.
MID-TERM EXAMINATION
Venture Capital:
Merchant banking – origin and development of merchant
banking in India. Importance of merchant bankers, guidelines of
UNIT – V SEBI towards merchant banking. Credit rating agencies
(6 Sessions)
Venture Capital – concept and importance of venture capital,
venture capital in India, guidelines for venture capital.
Management of NBFCs :
Non Banking Financial Institutions – Activities and Role of
UNIT – VI NBFC; Regulatory Framework of NBFC; Concept of Shadow (4 Sessions)
Banking.
Text Books:
Frank J. Fabozzi, F. Modigiliani, Foundation of Financial Markets & Institutions (Third
Edition), Pearson Education.
Meir Kohn, Financial Institutions & Markets, TATA McGraw Hill.
M Y Khan. Indian Financial System (Fourth Edition), TATA McGraw Hill.
Madura, Financial Markets & Institutions, Cengage, New Delhi
Reference Books:
Bharti V Pathak. (2010). Indian Financial System. Pearson Publication
Learning Outcomes
To understand basics of banking and regulatory framework in India
Preamble: Risk management has become one of the most important aspects in
recent times in banks. This course offers wide understanding of risk management
in banks and various mechanisms to manage risks. With the advent of financial
derivatives, this has become relatively easy. At the same time, as financial
derivatives work as double edged weapons, a considerable large number of
investors lost their money as they wrongly used them. This course aims to build
awareness of applicability of derivatives for risk management.
To explore various risk management issues and mechanism to deal with risk
management in banks
To make the students aware about various financial derivatives available and
evaluate how these financial derivatives are used to minimize risk
To learn when and how to use a particular financial derivative
Text Books:
Hull, J. C. (2006). Options, futures, and other derivatives. Pearson Education India
Reference Books:
Gupta S. L. (2010). Financial Derivatives. New Delhi: Prentice Hall of India Limited.
Hirsa, A., & Neftci, S. N. (2013). An introduction to the mathematics of financial
derivatives. Academic Press.
Gupta, S. L. (2005). Financial Derivatives: Theory, concepts and problems. PHI
Learning Pvt. Ltd..
Hunt, P., & Kennedy, J. (2004). Financial derivatives in theory and practice. John Wiley
& Sons.
Learning Outcomes:
Awareness of Financial Derivatives and their implications for risk minimization and
trading benefits
Understanding of mechanism of F&O Segments and it’s implication for retail investors
Formulation of real time option combinations strategies as a retail trader and assessment
of pay-offs.
Conditional applications of various financial derivatives in various real-life scenarios.
Master of Business Administration 279
Course Curriculum (Session 2017-18)
Text Books:
Reference Book:
Rhyne, E. (2009). Edition I. Microfinance for Bankers and Investors: Understanding the
Opportunities and Challenges of the Market at the Bottom of the Pyramid. Tata McGraw
Hill Publication, New Delhi.
Learning Outcomes
Students completing this course will be able to:
Understand the concept of rural banking and microfinance and operational aspects of an
SHG/MFI.
Develop their awareness regarding careers related opportunities associated with rural
banking and microfinance sector.
Master of Business Administration 281
Course Curriculum (Session 2017-18)
To provide a knowledge and understanding related with basic concepts of Life Insurance.
To develop application skills of life insurance aspect.
To enhance capability for appropriate administration and the legal and regulatory
influences on the conduct of life insurance business.
Reference Books:
Module I, Principles and Practice of General Insurance, The Institute of Chartered
Accountants of India: New Delhi.
H Narayanan, Indian Insurance: A Profile, Jaico Publishing House: Mumbai.
K.C. Mishra and G.E. Thomas, General Insurance - Principles and Practice, Cengage
Learning: New Delhi
Suggested Journals & Magazines:
Journal of the Insurance Institute of India
Journal of Insurance Regulations
Learning outcomes:
International Banking
Course Code: MBA6135 Year: II Trimester: VI Max. Hours: 30
Preamble: Indian banks are expanding their geographical horizons like never before. Indian
Industry is booming and banks will have to offer international finance on a major scale. This
course helps the candidate in acquiring a conceptual grasp over the entire gamut of
international and wholesale banking operations including ALM, Risk and Profitability
Management. It will help the candidates to understand legal and regulatory framework conflict
of laws and jurisdiction, sovereign risk, etc.
To develop the concept of the international banking operating within the parameters of the
internal and external environment.
To understand the place of international banking within the economic system
To impart knowledge about, and encourage awareness of, current issues, facts and events
in international banking.
International Banking Operations (I):
International banking overview- meaning, evolution, international
financial centers off-shore banking units, profitability of
UNIT – I international banking operations. (5 Sessions)
Wholesale banking, retail banking, private banking, inter-bank
business, Investment Banking, Correspondent Banking
MID-TERM EXAMINATION
Special Issues-
Technology and international banking, globalization trends ,
UNIT – VI financial innovations in international banking, Global financial
(5 Sessions)
crisis
Text Books:
International banking legal & regulatory aspects by IBF Mac Millan publisher
International Banking and Finance, Lees, Francis A. Edition Number1, Palgrave Macmillan UK
Reference Books
Management of Banking and Financial services, 2nd Edition- Padmalathe Suresh &
Justin Paul, Pearson
Asian Development Bank Report
International Monetary Fund Report
Learning Outcomes
The students will be able to:
Understand the concept of international banking the parameters of the internal and
external environment.
The awareness about current practices latest emerging opportunities and issues.
Understanding about FOREX market functioning.
Master of Business Administration 287
Course Curriculum (Session 2017-18)
Preamble: Business Modeling is a new approach for integrating data from multiple tables &
effectively building a relational data source in an Excel workbook . Within Excel, using Data
Models transparently, providing tabular data to be used in PivotTables, Pivot Charts, and
Power View reports.
The objective of this course is not only to make the students to get a basic understanding
of statistical techniques but also to develop the skill to apply the techniques in practical
cases which can be used in their projects and also when the students enter the industry
after finishing their courses.
To make students aware with the use of analytical techniques to solve real-time business
problems. The solutions to problems contain step-by-step instructions and Excel screen
shots to reinforce the understanding of the topics.
Introduction to Business Modelling, Stages of decision making-
analysis, Choice & implementation, Role of models in decision
making, Using spreadsheets in modeling, Business modelling
UNIT – I process: Defining fundamental business question, Identifying (5 Sessions)
outputs requirements of model decision making, Identifying key
input variables that determine the outputs, Documenting and
presenting findings, implementing decision, and feedback
Defining the outputs: Defining outputs required to answer
UNIT –II questions, Identifying critical factors that determine outputs, (6 Sessions)
Creating an output template
Range names, Lookup functions, Index function, Match function,
UNIT – III Text functions, Time and time functions, The Paste Special (4 Sessions)
command
MID-TERM EXAMINATION
Text Books:
Manohar Hansa Lysander (2016). Data Analysis and Business Modelling Using
Microsoft Excel. PHI Delhi
David Whigham (2007). Business Data Analysis Using Excel. Oxford
Wayne L. Winston (2013) Microsoft Excel 2013: Data Analysis and Business Modeling.
PHI
Learning Outcomes
MID-TERM EXAMINATION
Text Books:
William H. Inmon (Author), Anthony Nesavich (2007). Tapping into Unstructured Data:
Integrating Unstructured Data and Textual Analytics into Business Intelligence. Prentice
Hall; 1 edition
Radha Shankarmani (Author), M. Vijayalakshmi (2016). Big Data Analytics. Wiley;
Second edition
Learning Outcomes
Business Intelligence
Course Code: MBA 4137 Year: II Trimester: IV Max. Hours: 30
Preamble: This is a course about using data about customers and markets in busine ss
decision-making. This requires gathering, analyzing, and interpreting data about markets and
customers. The course has been designed for managers who will be using market
research, and so is intended for students wanting to go into marketing management,
consulting, and entrepreneurship, real estate, or any job where one must understand,
influence or predict demand .
MID-TERM EXAMINATION
Text Books:
Turban, Efraim, et al. Business intelligence: A managerial approach. Upper Saddle
River, NJ: Pearson Prentice Hall, 2008.
Shmueli, Galit, Nitin R. Patel, and Peter C. Bruce. Data mining for business
intelligence: concepts, techniques, and applications in Microsoft Office Excel with
XLMiner. John Wiley & Sons, 2008.
Vercellis, Carlo. Business intelligence: data mining and optimization for decision
making. John Wiley & Sons, 2011.
Learning Outcomes
Data Mining
Course Code: MBA 5143 Year: II Trimester: V Max. Hours: 30
Preamble: This course will explore Data Mining theory and examine related applications.
Applications include mining of financial data, web data, multimedia and biological data. The
course will provide students with the tools for discovering information in large data sets. Data
mining refers to knowledge discovery from huge amount of data, and finding non-trivial
conclusions.
Preparing students for data mining, statistics, data visualization, business intelligence,
knowledge mining, and databases, with a focus on analysis of large data sets.
The course will target at least one new data mining problem involving real data, for
which the students will have to find a solution.
MID-TERM EXAMINATION
Text Books:
Dunham, Margaret H. Data mining: Introductory and advanced topics. Pearson
Education India, 2006.
Han, Jiawei, Jian Pei, and Micheline Kamber. Data mining: concepts and techniques.
Elsevier, 2011.
Tan, Pang-Ning. Introduction to data mining. Pearson Education India, 2006.
Linoff, Gordon S., and Michael JA Berry. Data mining techniques: for marketing,
sales, and customer relationship management. John Wiley & Sons, 2011.
Learning Outcomes
Data Visualization
Course Code: MBA 5135 Year: II Trimester: V Max. Hours: 30
Preamble: Data visualization is the presentation of data in a pictorial or graphical format. It enables
decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new
patterns. With interactive visualization, you can take the concept a step further by using technology to
drill down into charts and graphs for more detail, interactively changing what data you see and how it’s
processed.
To recognize the importance of data, their managerial issues, and their life cycle.
To describe the sources of data, their collection, and quality issues.
MID-TERM EXAMINATION
Text Books:
Keller, Peter R., and Mary M. Keller. Visual cues: practical data visualization. Vol.
2. Los Alamitos, CA: IEEE Computer Society Press, 1993.
Steele, Julie, and Noah Iliinsky. Beautiful visualization: looking at data through the
eyes of experts. " O'Reilly Media, Inc.", 2010.
Ward, Matthew O., Georges Grinstein, and Daniel Keim. Interactive data
visualization: foundations, techniques, and applications. CRC Press, 2010.
Gorban, Alexander N., et al., eds. Principal manifolds for data visualization and
dimension reduction. Vol. 58. Berlin-Heidelberg: Springer, 2008.
Learning Outcomes
Preamble: Big data analytics is the process of examining large and varied data sets -- i.e., big data -
- to uncover hidden patterns, unknown correlations, market trends, customer preferences and other
useful information that can help organizations make more-informed business decisions.
MID-TERM EXAMINATION
Text Books:
Zikopoulos, Paul, and Chris Eaton. Understanding big data: Analytics for enterprise
class hadoop and streaming data. McGraw-Hill Osborne Media, 2011.
Ohlhorst, Frank J. Big data analytics: turning big data into big money. John Wiley &
Sons, 2012.
Minelli, Michael, Michele Chambers, and Ambiga Dhiraj. Big data, big analytics:
emerging business intelligence and analytic trends for today's businesses. John Wiley
& Sons, 2012.
Marr, Bernard. Big Data: Using SMART big data, analytics and metrics to make
better decisions and improve performance. John Wiley & Sons, 2015.
Learning outcomes
Analyze the requirements for a Big Data Analytics System for a departmental/
organisational requirements,
Formulate an effective strategy to implement a successful Data analytics project
Master of Business Administration 300
Course Curriculum (Session 2017-18)
Predictive Modeling
Course Code: MBA 6141 Year: II Trimester: VI Max. Hours: 30
Preamble: Predictive modeling is a process that uses data mining and probability to forecast
outcomes. Each model is made up of a number of predictors, which are variables that are likely to
influence future results. Once data has been collected for relevant predictors, a statistical model is
formulated.
MID-TERM EXAMINATION
Text Books:
Larose, Daniel T., and Chantal D. Larose. Data mining and predictive analytics. John
Wiley & Sons, 2015.
McCue, Colleen. Data mining and predictive analysis: Intelligence gathering and
crime analysis. Butterworth-Heinemann, 2014.
Bari, Anasse, Mohamed Chaouchi, and Tommy Jung. Predictive analytics for
dummies. John Wiley & Sons, 2016.
Learning Outcomes
Marketing Analytics
Course Code: MBA 6142 Year: II Trimester: VI Max. Hours: 30
Preamble: Marketing analytics is the practice of measuring, managing and analyzing marketing
performance to maximize its effectiveness and optimize return on investment (ROI). Understanding
marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web
marketing money.
MID-TERM EXAMINATION
Text Books:
Winston, Wayne L. Marketing analytics: Data-driven techniques with Microsoft
Excel. John Wiley & Sons, 2014.
Sorger, Stephan. Marketing Analytics: Strategic Models and Metrics. Admiral Press,
2013.
Grigsby, Mike. Marketing analytics: A practical guide to real marketing science.
Kogan Page Publishers, 2015.
Learning Outcomes
To Understand price and promotion analytics to maximize their overall impact for
your business
To Products, distribution and sales to identify channels to best engage with your
chosen markets
Master of Business Administration 304
Course Curriculum (Session 2017-18)
Financial Analytics
Course Code: MBA 6143 Year: II Trimester: VI Max. Hours: 30
Preamble: Financial analytics is the creation of ad hoc analysis to answer specific business
questions and forecast possible future financial scenarios.
Students will acquire knowledge of current theory and techniques of the major
business discipline using ARCH/GARCH
Students will exhibit the leadership capacity and teamwork skills for finanacial
decision making.
Students will understand the ethical implication of financial anlysis .
MID-TERM EXAMINATION
Text Books:
Baesens, Bart, Daniel Roesch, and Harald Scheule. Credit Risk Analytics:
Measurement Techniques, Applications, and Examples in SAS. John Wiley & Sons,
2016.
Bennett, Mark J., and Dirk L. Hugen. Financial Analytics with R: Building a Laptop
Laboratory for Data Science. Cambridge University Press, 2016.
Mitra, Gautam, and Leela Mitra, eds. The handbook of news analytics in finance. Vol.
596. John Wiley & Sons, 2011.
Learning Outcomes
Preamble: Human resource analytics is an area in the field of analytics that refers to
applying analytic processes to the human resource department of an organization in the hope of
improving employee performance and therefore getting a better return on investment.
To analyze appropriate internal and external human resource metrics, benchmarks, and
indicators.
To Operate relational databases and make recommendations regarding the appropriate HRIS
to meet organization’s human resource needs.
MID-TERM EXAMINATION
Text Books:
Jac, FITZ-ENZ. The new HR analytics: predicting the economic value of your
company's human capital investments. AMACOM Div American Mgmt Assn, 2010.
Master of Business Administration 307
Course Curriculum (Session 2017-18)
Learning Outcomes
Preamble: R Programming for Analytics, is a tour through the most important parts of R, the
statistical programming language, from the very basics to complex modeling. It covers reading data,
programming basics, visualization, data munging, regression, classification, clustering, modern
machine learning, network analysis, web graphics, and techniques for dealing with large data, both in
memory and in databases.
To introduce the participants to the field of data analytics, background and key concepts
Introduce the participants to problem types in the area of data analytics – possible
problem formulation framework
Introduce the participants to R – an easy to use tool for high level data analytics
Introduce the part icipants to a comprehensive overview of linear algebra and statistics
concepts – critical concepts for the understanding of data analytic algorithms
MID-TERM EXAMINATION
** 1 Session = 60 Minutes
Text Books:
Gardener, Mark. Beginning R: the statistical programming language. John Wiley &
Sons, 2012.
Zumel, Nina, John Mount, and Jim Porzak. Practical data science with R. Manning,
2014.
Wickham, Hadley, and Garrett Grolemund. R for Data Science: Import, Tidy,
Transform, Visualize, and Model Data. " O'Reilly Media, Inc.", 2016.
Matloff, Norman. The art of R programming: A tour of statistical software design. No
Starch Press, 2011.
Learning Outcomes
Logistics Management
Preamble: This course provides an overview of how firms use distribution intermediaries to
gain a competitive advantage in local and global markets through the integration of logistics
management. The management of the physical flow of products and information throughout the
entire supply chain is examined, including physical distribution, transportation, warehousing,
customer service, materials management, and third-party and global logistics, systems
planning, and operations and management of the supply chain.
MID-TERM EXAMINATION
Text Books:
Handbook of Logistics and Distribution Management – John Gattorna
Logistics Management – P. Fawcett, R. McLeish and I Ogden
Reference Books:
Strategic Logistics Management – D.M. Lambert & J R Stock, Richard D Irwin Inc.
Learning Outcomes
The students will be able to:
Preamble: This course is designed to provide the student with a thorough understanding of
both the role that Enterprise Resource Planning Systems (ERPs) play in an organization and
the challenging task of managing the Information Systems (IS) function. The hands-on
exercises, coupled with the in-class discussions of ERPs, will prepare the student with the
knowledge sought by businesses looking to use technology to maintain their competitive edge
in the market place.
MID-TERM EXAMINATION
UNIT – IV ERP Implementation Life Cycle: ERP Tools and Software, (6 Sessions)
Master of Business Administration 313
Course Curriculum (Session 2017-18)
Text Books:
Essentials of Business Processes and Information Systems, by Simha R. Magal and
Jeffrey Word, ©2010, ISBN: 978-0-470-23059-6.
Integrated Business Processes with ERP Systems, Preliminary Edition, by Simha R.
Magal and Jeffrey Word, ISBN: 978-0-470-88424-9.
Reference Books:
Enterprise Resource Planning, 3rd Edition, by Bret Wagner and Ellen Monk, ISBN:
9781423901792, ©2009.
Learning outcomes
Preamble: This course provides an overview of different perspective of supply chain and its
matrices. It provides a platform to deeply understand the functional domain of supply chain.
This subject will bring practical insight about different key drivers of supply chain and their
role in making supply chain more efficient and profitable.
To Develop an understanding of the role of pricing, inventory and other factors in supply
chain.
To develop a skill for effective decisions.
To Provides a paradigm over which students can experience the integrated effect of
different metrics.
Text Books:
Learning Outcomes
The students will be able to:
Understand the concept of pricing, sourcing, information, and other related issues within
the domain of logistics environment.
Understanding specific attributes of forecasting activities.
Understand the various measure of supply chain performance.
Master of Business Administration 316
Course Curriculum (Session 2017-18)
Use basic Purchasing and inventory management decision making principles for problem
solving.
Text Books:
Supply Chain Management: Strategy, Planning and Operation. By Sunil Chopra and
Peter Meindl. Prentice-Hall, Inc.
Purchasing and supply chain management. By Robert Monczka, Robert Trent and Robert
Handfield.South-Western.
Reference Books:
Production & Operations Management – S.N. Chary, TMH
Learning Outcomes
The students will be able to:
Preamble: This course provides an environment to the students to explore the realities and
implications of e-commerce from the perspective of the marketer. The basic orientation of the
subjects revolves around the Business-to-consumer (B2C) and business-to-business (B2B) e-
commerce domain. The course brings a wide range of e- commerce facets for marketers, as a
basic building block for learning in the highly volatile business environment.
3Pl & Cross Docking, Green Logistics, Lean Supply Chain, Agile
UNIT – I Supply Chain.
(5 Sessions)
Outsourcing and Postponement, Supply chain re-engineering,
UNIT –II Bull whip effect and VMI, E-Commerce and E-Procurement. (5 Sessions)
IT Enablement in SCM, E governance, Business ethics and
UNIT – III values, IT- Security: Hacking, Encryption and coding & Cyber (5 Sessions)
Laws.
MID-TERM EXAMINATION
Text Books:
Master of Business Administration 319
Course Curriculum (Session 2017-18)
Reference Books:
S. J. Joseph, E-Commerce: an Indian perspective, PHI
Learning Outcome
The students will be able to:
Preamble: The course addresses the tactical and strategic decisions in supply chains. It will
develop appropriate analytical skills, which provide students with the capability of addressing
real world problems. Students are exposed to quantitative and qualitative issues in specific
operating situations and learn where to make trade-offs among them.
Text Books:
Supply chain management by Sunil Chopra, and Peter Meindl, Pearson.
Jeremy F. Shapiro. Modeling the Supply Chain. Duxbury Thomson Learning.
Reference Books:
D. Simchi-Levi, P. Kaminsky, E. Simchi-Levi, and Ravi Shankar, Designing and
Managing the Supply Chain concepts, Strategies and Case studies, Third Edition, Tata
McGraw Hill, New Delhi, 2008.
Learning outcomes:
The students will be able to:
MID-TERM EXAMINATION
Gopalakrishnan P.– Purchasing and Materials management – Tata McGraw Hill – 23rd
Edition – 2008.
Purchasing and supply chain management. By Robert Monczka, Robert Trent and Robert
Handfield.South-Western.
Production & Operations Management – S.N. Chary, TMH
Learning Outcome:
Understand the concept and significance of storekeeping and warehousing in the present
scenario.
Execute valuation of inventory and stores management.
Minimize the cost of storekeeping and warehousing to improve the overall efficiency of
the operation.
Master of Business Administration 324
Course Curriculum (Session 2017-18)
Preamble: The subject relates green practices to supply chain management. The course introduces
related methodologies and tools for analyzing, designing, and improving supply chains in a green
context.
Examine the major functions of green logistics with their practical relevance.
Understand the significance of green supply chain in favor of society and business as
well.
Text Books:
Green supply supply chain: An action manifesto by Stuart Emmett, & Vivek Sood.
Supply chain management by Sunil Chopra, and Peter Meindl, Pearson.
Jeremy F. Shapiro. Modeling the Supply Chain. Duxbury Thomson Learning.
Reference Books:
D. Simchi-Levi, P. Kaminsky, E. Simchi-Levi, and Ravi Shankar, Designing and
Managing the Supply Chain concepts, Strategies and Case studies, Third Edition, Tata
McGraw Hill, New Delhi, 2008.
Μartin Christofer. “Logistics & Supply Chain management”, Pearson Education Limited,
2005.
Learning Outcomes
Understand the environmental impacts of supply chains and hence the need for green
supply chains.
Apply related methodologies and tools to the design of green supply chains and the
improvement of existing supply chains.
Have a critical and analytical perspective that enhances their appreciation and
independent judgment of green supply chain design.
Master of Business Administration 326
Course Curriculum (Session 2017-18)
Preamble: This course provides an overview of how firms implement chain strategies to gain a
competitive advantage in local and global markets through the integration diverse activities. It clubs
practical insight through developing a relevant understanding about execution of supply chain in practical
scenario. To better grasp the contents of the course students are required to have basic understanding of
inventory policies, and principles of operations management.
Course Objectives:
Learning Outcomes
Understand the concept of the logistics within the constraints of the internal and external
environment.
Understanding specific attributes of logistics activities.
Understand the logistics role in the economy and the organization.
Combine their theoretical knowledge with practical knowledge
17-08-2017