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SALES PROMOTION ACTIVITIES OF VIZAG CENTRAL

Part 1: Demographical data

1. What is your gender?


a) Male
b) Female
2. What is your age?
a) Less than 25
b) 25 -30
c) Above 40
3. What’s your education level?
a) Below bachelor’s degree
b) Bachelor’s degree
c) Master degree
d) Doctorate degree
4. What’s your occupation?
a) Public
b) Private
c) Business owner
d) Student
e) Unemployed
5. Salary per month?
a) Less than 10, 000
b) Between 10,001 - 20,000
c) Between 20,001- 30,000
d) Between 30,001- 40,000
e) Above 50,000
PART2: The consumption Data

6. How frequently do you visit Visakhapatnam central?


a) Once in a month
b) 2-4 months
c) 6 months
7. Do you have central pay back card?
a) Yes
b) No
8. Do you have future pay app with you?
a) Yes
b) No
9. Do you visit the store after looking at the flexes displaying
promotional offers at the front of the store?
a) Yes
b) No
10. How did you come to know about offers?
a) Through advertisement
b) Through friends & relatives
c) Through hoardings/News papers
d) SMS
e) Mall/In store communication.
11. Rate the quality of item?
a) Highly satisfactory
b) Satisfactory
c) Averagely satisfactory
d) Dissatisfactory
e) Highly dissatisfactory
12. How do you feel while shopping in vizag central?
a) Great
b) Good
c) Not satisfied with the arrangement of items
d) Not satisfied with the promotional offers available in the
store
e) Not satisfied with the range of products
13. How do you rate the arrangement of products in
Visakhapatnam central?
a) Good
b) Average
c) Bad
14. Are you satisfied with display boards presented in
Visakhapatnam central?
a) Yes
b) No
15. Which type of promotional activities attracts customers?
a) Discounts
b) 1+1 offer
c) Vouchers
d) Gifts
e) Cash back
16. You are more likely to shop at store, if you have a credit
card for the store that will give you a percentage of your
purchase back?
(EXAMPLE: 10% cash back for SBI card holders)
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
17. Does sales promotion activities of vizag central made you
to vizag central again?
a) Yes
b) No
18. You’re overall shopping experience due to offers and
discounts in vizag central?
a) Good
b) Average
c) Poor