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University of Santo Tomas

Senior High School

AY 2018 – 2019 Term 1

Guidelines for PETA 1: Concept Paper


With the advent of technological developments, civic and non-government organizations
recognize the need to constantly innovate in promoting their advocacies to the public. In line with this,
you are to produce a well-researched, informative, and creative concept for a short film showcasing an
advocacy which fits the overall theme for the MIL-K Film Festival. You belong to a project team of 8-10
tasked to produce a concept paper and storyline based on the advocacy of your organization. There is a
research team responsible for finding supporting information, statistics and case studies about the
organization’s advocacy; the creative team responsible for thinking of an interesting and unique
narrative storyline based on the input provided by the researchers; the project editor who will unify the
outputs of the research and creative teams and do proofreading, editing and revising of the final output;
and the overall project head who oversees the entire team and coordinates with the project editor in
finalizing the paper. The concept paper will be submitted to the executives of your organization and will
be assessed based on the following rubric:

CATEGORY Advanced (100-91%) Competent (90-81%) Limited (80-71%) Emerging (70-61%)

Advocacy The concept paper is The concept paper The concept paper The concept paper has
relevance and well-researched, provides enough provides limited a glaring lack of
research quality providing necessary background information information regarding the background
(25 pts.) background information proving the relevance advocacy, with some information, with most
proving the relevance and timeliness of its major information vital facts missing.
and timeliness of its showcased advocacy. missing.
showcased advocacy. The paper fails to
Few missing information As such, the paper is not persuade readers that
Most, if not all, are minor, and the fully convincing, and the advocacy is
necessary information concept paper can requires major revision to necessary and relevant
has been covered in the stand alone without prove the relevance of its in the present.
paper. them. showcased advocacy.
Adherence to The showcased The showcased The showcased The showcased
MIL-K Film advocacy is clearly advocacy is mostly advocacy is not very advocacy is not at all
Festival theme related to the assigned related to the assigned related to the assigned related to the assigned
(10 pts.) MIL-K theme. MIL-K theme. MIL-K theme. MIL-K theme.
Theme or central The narrative’s central The narrative’s central The narrative’s central The narrative has no
message message is clear message is message is fuzzy and central theme. It does
(5 pts.) throughout the story. It is understandable although confusing. The theme is not discuss timely or
timely and relevant to can still be clarified. The not very timely or relevant topics.
the target audience. theme is somewhat relevant to the target
timely and relevant to audience.
the target audience.
Characterization The main characters are The main characters are The main characters are The main characters are
and setting named and clearly named and described, named yet not described neither mentioned,
(10 pts.) described. although the description or does not have a described nor identified
can still be improved. purpose. with a purpose.
The setting is descriptive,
concise and helps The setting is descriptive The setting is unclear and The setting is not
shape the conflict. but does nothing to help does not help shape the identifiable.
shape the conflict. conflict.
Narrative It is very easy for the It is easy for the reader to It is not very easy to It is not clear what
structure reader to understand understand the problem understand the problem problem or conflict the
(20 pts.) the problem or source of or source of conflict the or source of conflict the main characters face.
conflict the main main character faces main character faces,or
character faces and and why it can be a it is not clear why it can There is no identifiable
why it can be a problem. be a problem. climax.
The climax is identifiable A climax is identified but There is no proposed
The climax is clearly yet not entirely clear. It is is not accurately placed solution, or the
identifiable and fits possible within the natural within the natural context narrative’s resolution
within the natural context of the action. of the action. It does not makes no sense.
context of the action. It resolve the conflict.
is the resolution to the The solution to the
problem. character's problem is The solution to the
easy to understand and character's problem is a
The solution to the somewhat logical. little hard to understand.
character's problem is
easy to understand and
logical. There are no
loose ends.
Organization Sequence is smooth & Sequence is generally Events are out of order, A sequence of order is
(10 pts.) well structured. Pacing is smooth and well are too many or distract not evident. No
clear and effective. structured. Pacing is from the plot. Pacing is evidence of pacing.
Transition words are well somewhat uneven or distracting and choppy. Transition words are not
chosen and effectively confusing. Transition Few transition words are used.
indicate shifts in action. words are used but don't used.
indicate smooth shifts in
Coherence and Words are precise and Words are generally well Words are lacking Over all text is wordy.
mechanics vivid. Spelling, chosen but could be precision. Spelling, Spelling, capitalization
(10 pts.) capitalization and more precise and vivid. capitalization and and punctuation are
punctuation are correct. Few spelling, punctuation are often incorrect often making it
Grammar and usage capitalization and incorrect but do not difficult to read.
are correct. punctuation errors occur. make reading the story Grammar and usage
Some grammar and difficult. Grammar and errors change the
usage errors occur. usage errors occur but meaning of the story.
ideas are still clear.
Creativity and The story is original and The story is somewhat The story is not very The story makes use of
originality unique. original, either a fresh original and borrows clichés and overused
(10 pts.) take on an old concept heavily from mainstream character tropes.
or a different way of themes.
telling a familiar story.



I. Cover page

University of Santo Tomas

Senior High School Department
AY 2018-2019 Term 1

In Partial Fulfillment of the Requirements in

Media in Information Literacy


Submitted by: Members

Submitted to: Ms. Casandra Vergara

August 23, 2018

A. Topic: The topic is the advocacy which will be showcased in your short film. (E.g. freedom
from oppression, liberation from self-destruction, etc.)

B. Objectives: The objectives are what you hope to achieve through the production of the short
advocacy film. Provide at least 3 objectives.
o Some points to remember while crafting your objectives:
 As much as possible, your objectives must be specific, measurable,
attainable, realistic, and timebound.
 These are NOT research objectives, and thus your objectives are NOT to
know, discover, prove or find out something.
 Rather, the objectives of your advocacy film are to either inform, persuade
or convince, promote your advocacy to a specific audience, or expose
something to them.
C. Rationale: This is where you will be using the references / data that you have gathered in
relation to your topic. This part answers the question, WHY HAVE YOU CHOSEN THE TOPIC /
ADVOCACY? You must justify the need for your advocacy. To do that, ensure that you include credible
supporting information, statistics and case studies which serve as evidence that your chosen advocacy
is relevant, timely and necessary. Write a minimum of 3 paragraphs.
Remember: your group’s stand regarding your advocacy is merely opinion or hearsay until you provide
proof to support your belief.
NOTE: Ensure proper in-text citation for all sources.


A. Theme: The theme is what you want to say about the topic. It is a one-sentence statement
which reflects your group’s stand about the advocacy that you chose. The theme is where your film’s
narrative or story will revolve. (E.g. Smoking is bad for an anti-smoking film; or Love conquers all for
romance films)
B. Time and Setting: This is when and where your story takes place. Time may refer to hours,
eras, or time periods in history. The setting, meanwhile, may refer to specific geographical locations, or
generic locations such as houses, classrooms, etc.
Note: Far-flung locations are discouraged given possible issues in logistics and safety of the production
C. Main Characters: Here, list down the names of your main characters of your story in bulleted
form. Include a short yet detailed description (one paragraph) for each character, emphasizing major
characteristics which are crucial to your narrative. You may include basic information such as age,
gender, relationship status, and family background, among others.
D. Synopsis: The synopsis is the summary of your narrative in paragraph form (not bulleted
form). Follow the narrative structure, to wit:
o Exposition – time and setting are established, and main characters are introduced
o Inciting incident – the source of conflict is introduced, or something that happens in the
story which changes the “ordinary” lives of the characters
o Conflict – what is the central struggle or problem of the characters which will be resolved in
the story?
o Rising action – these are the events which happen between the inciting incident and the
climax, or how the conflict develops.
o Climax – this is the highest point of conflict in your story. It may be a confrontation or a
scene depicting high emotions before the conflict is resolved.
o Denouement – this is where the narrative’s conflicts are resolved, denoted by a falling
action following the climax.
o Ending – this is where the narrative ends. It may be a definitive end where all loose ends
have been tied, or an open end which leaves the ending to the viewers’ imaginations.
E. Plot, Angling and Point of View: If the synopsis is a sequential narration of your story, the
angling or plot is how you will tell the story. Where will the film begin? Does it begin in the middle or
end? Do you intend to use flashbacks or foreshadowing? How will you tell the story? Whose point of
view will the story come from?
IV. THE PROJECT: This is the part where the logistical concerns will be introduced.
A. Itemized budget and logistics: Include here the estimated costs of producing the short
film, such as transportation expenses or equipment rental, among others. List all
necessary equipment and other items.
 Font type: Arial or Century Gothic
 Font size: 11
 Spacing: Double-spaced
 Margins: One-inch on all sides
 Paper size: Letter (8.5”x11”)
 Citation style: All borrowed information must be properly cited in APA format.
 References: Aside from in-text citation, a separate bibliography or list of references must
be appended at the end of the paper.
 Expected length: 5-10 pages