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Advanced Diploma in Information Technology (ADIT) /

Bachelor in Information Techology (BIT)

Term-End Examination

CST304: E-Commerce
Time: 3 hours
Maximum Marks: 75

Note: There are two sections in this paper. Section A is compulsary. Answer any three
questions from Section B.

June 2007


1. State true/false for the following statements : (5)

(i) Electronic information, electronic relationships and electronic transactions are the
three pillars of E-Commerce.
(ii) E-Commerce is most suitable for tangible goods.
(iii) Amazon.com is the example web-site for B2C type of E-Commerce.
(iv) eBay is the website for B2B type of E-Cornmerce.
(v) In a web-based E-Commerce system, the VI is the web client and the web server is
the main component of the serwice system.

2. Expand and explain the following : (10)

(ii) XML
(iii) wAP
(iv) B2C
(v) M-Commerce

3. What is an online reservation system? How is it different from conventional system?

With the help of an example reservation system, explain the type of transactions one can
do, mode of payments and the security features it should possess. (15)


Answer any three questions from this section

4. Explain briefly the role of E-Commerce in the following applications : (5x3=15)

(i) Retailing
(ii) Supply Chain Management
(iii) Publishing
5. With the help of any example web-site, explain the perspectives of the buyers and
sellers in a B2B E-Commerce type' AIso, mention the benefrts over the traditional
commerce. List the disadvantages, if any. (15)

6. Discuss the complete life-cycle for the development of lhe web-based E-Commerce
system with reference to an;r of the E-Commerce websites. (15)

7. (a) Explain the security features to implement the E-Commerce. (6)

(b) Explain at least 3 online electronic payment modes for the E-Commerce system. (9)

Advanced Diploma in Information Technology (ADIT) /

Bachelor in Information Techology (BIT)
Term-End Examination

CST304 E-Commerce
Time: 3 hours
Maximum Marks: 75

Note: There are two sections in this paper. Section A is compulsary. Answer any three
questions from Section B.

December 2007

1. State true/false for the following statements : (5)

(i) E-Commerce is more suitable for non-standard goods, perishable goods and extremely
high-value goods.

(ii) LGegbuy.cgm is the example website for B2C type of E-Commerce.'

(iii) Full form for c2c E-commerce is commerce to customer.

(iv) Priceline.com is the example website for c2B type of E-commerce.

(v) The SET Protocol is specifically designed to support secure credit card transactions
over the Internet.
2. Expand and explain the following : (10)
(i) SSL
(ii) SGML
(iii) VPN
(iv) SCM
(v) B2B E-Commerce

3. What is on-line publishing ? Explain the components of on-line publishing. (15)

Answer any three questions from this section.

4. (i) Discuss the features of any C2C E-Commerce system. (7)

(ii) Explain the security measures to be considered for any B2B E-Commerce system. (8)

5. Discuss the steps in the process-oriented commerce development approach with

reference to any web enabled E-Commerce system. (15)

6. Explain the following web-enabled services with respect to the time saving, efforts of
the user, convenience and quality factors: (15)

(i) Banking
(ii) Stock trading
(iii) Education

7. Explain the role and support of E-Commerce in the following applications : (15)

(i) Real estate business

(ii) Insurance sector
(iii) Jobs and employment sites(iv) Entertainment sites
(v) Travel

Advanced Diploma in Information Technology (ADIT) /

Bachelor in Information Techology (BIT)
Term-End Examination

CST304 E-Commerce
Time: 3 hours
Maximum Marks: 75
Note: There are two sections in this paper. Section A is compulsary. Answer any three
questions from Section B.

June 2008

1. Fill in the blanks with words or set of words. (10)

(i) A basic activity involving trading or buying and selling of goods is __.

(ii) The commercial transactions and business functions carried out on mobile devices are
called ___.

(iii) EDI stands for ___.

(iv) HTTP stands for ____.

(v) eBay is the website for ___ type of E-commerce.

(vi) E-commerce is more suitable for ___ category of E-commerce.

(vii) Amazon.com is the example for ___ category of E-commerce.

(viii) Two pillars supporting E-commerce are ____ and ___.

(ix) CGI stands for ___.

(x) SEPP stands for ____.

2. Expand and explain the following abbreviations: (2x10=20)

(ii) WAP
(iii) M-Commerce
(iv) TCP/IP
(v) SSL
(vi) SATAN
(vii) EFT
(viii) XML
(ix) B2B

3. Explain in detail on-line airline ticketing system. How is it different from conventional
system? Explain with the help of a diagram, types of transactions one can do, mode of
payments and the various security features of on-line banking system. (15)
Answer any two questions from this section.

4. Describe the complete life cycle for the development of on-line E-commerce system
using any of the existing E-commerce systems. (15)

5. (a) Explain in belief the different types of E-Commerce from the perspective of the
buyer and seller relationship by giving suitable example for each. (10)

(b) List the advantages of E-commerce. Also mention the disadvantages (if any) (5)

6. Write short notes on: (3x5=15)

(a) Smart cards

(b) Digital or Electronic cash
(c) Electronic wallet
(d) Electronic cheques
(e) Digital copyrights

E-Commerce Questions Checklist

Use the following checklist as a guide for asking appropriate questions in anticipation of
building an e-commerce website.

√ Is the current product catalog consistently categorized? What exceptions are there for
these categories?

√ How many sub-levels are there for each category? For example, in the case of a shoe
catalog there might be three levels before actual products would be listed

√ Are their individual SKU numbers for each unique product including variations of
color, size, etc.?

√ Does the existing merchant account allow for processing credit card orders online?

√ Are there any irregular pricing rules for the site? Does choosing certain attributes add
cost? Do some products offer accessories or packaging options that would add cost to

√ Is the product catalog in database form (get copy of the database file).

√ Are there any special tax issues with selling the product online?
Consider these details when building an e-commerce site.

1. SSL encryption certificate. In order to accept credit cards online through a secure
encrypted page, an SSL certificate will need to be purchased. We charge $849 to
purchase and install this certificate ($349 to VeriSign, $500 Newfangled admin fee). This
certificate will need to be renewed every two years.

2. Batch uploading of product databases. When there are a large number of products or
unique product SKUs it may be easiest to batch upload the database into the e-commerce
site. This can be done as a one-time upload or, to do this regularly, a database upload
bridge can be customized for the site. Getting a sample database file before development
is critical to ensure batch uploading compatibility.

3. Store Policies and Procedures. An e-commerce site usually requires policy statements
on the site. These will need to be defined, written, or adapted for returns, privacy, cookie
usage, order status checking procedure, and out of stock terms. These policies may need
to be approved by their legal counsel.


One of the reasons why e-commerce sites tend to be more complex than other sites is that
there are simply so many details that need to be explained and discussed when building
an e-commerce site. Working through this checklist and reviewing these questions will
help minimize these complexities and identify any potential problems before they
become a real problem.
Q.2) Read the following case study and answer the questions that follow: (30)

Case Study
Sagar Private Limited is a small company, which manufactures plastic products such as
mugs, buckets, and other household utility products. This company, which is situated in
an industrial belt in New Mumbai, has typical labour needs. Since quite a few operations
including packing of products are done manually, the company employes 80 workers on
the shop floor. The company supplies its products to retailers in and around Mumbai. It
has a long production run and longer product life-cycles and therefore the management
believes that the company is making fewer profits because of this. As a result, the top-
management, which comprises of the members of Maheshwari family, since this is a
family- managed business, decided to invest resources on automation to have shorter
production runs and shorter product life-cycles. It has decided to introduce packaging
machines to reduce semi-skilled and unskilled labour.

The company has a bad record in industrial relations since workers in the past have had
several problems pertaining to wages and working conditions. Rajnath Dube, a worker
who is often pampered by management to get their way, dominates the company union.
Rajnath is a man who ranks very low in personal & professional ethics but ahs a way
with people and is good at politics. He has a substantial clout with the workers who trust
him and would act on his advice. But the management is fully aware that Rajnath may
not be able to help much if the company thinks of retrenching workers. Rajnath
immediately sensed a a good opportunity to make a big sum so he pretended that
convincing the workers was a Herculean task and he would need at least 6 months time to
do this. The management was however impatient to introduce automation and told
Rajnath to convince workers within 3 months to help them supplement the decision. Of
course, Rajnath played his game and asked for a huge sum in reciprocation of his effort.
The Maheshwari brothers were shocked at the price that rajnath wantd. They however
knew that things would only get worse if they refused Rajnath’s proposal.

Case Questions

i)Was the Maheshwari family’s method of introducing change in Sagar Private

Limited appropriate? Please substantiate your response giving suitable reasons.

ii)How would you handle Rajnath if you were in place of the Maheshwaris?

Q.3) What is the difference between a group & a team? What are the different types of
work teams?

Q.4) How would you define conflict? Distinguish between functional & dysfunctional
conflicts by giving suitable examples?

Q.5) What is the difference between a manager and a leader? Do leaders need different
skills to be effective?

Q.6) Explain the different types of employee involvement and employee recognition
programs with the help of suitable examples.

*********All The Best*********

Term-End Examination

June, 2005


Time: 3 hours
Maximum Marks: 100
(Weightage 70%)

Note : (i) Section A has six questions. Each carrying 15 marks each. Attempt any four.
(ii) Section B is compulsory and carries 40 marks.


1. "There are many possible structures for supply chain, but the simplest view has
materials converging on an organisation through tiers of supplers and products diverging
through tiers of customers." Elaborate.

2. Explain clearly the meaning of "World-Class" in World-Class Supply Chain

Management (WCSCM). What are the features of World-Class Companies ? Give your
answer highlighting different characterisrtics pertaining to management level, quality
control, operations/production and technological advances.

3. Define Enterprise Resource Planning (ERP). Give its tangible and intangible benefits.
Why does a company pursue a new ERP solution ?

4. When Christopher says that "Supply chains compete, not companies" what exactly
does he mean ? Evaluate this statement from the cost point of view.

5. Given the information below, which alternative would you recommend ?

Factor Weight
Raw materials 0-40 50 70 60
Market 0-20 40 40 80
Transportation 0-10 90 70 50
Labour cost 0-20 40 40 30
Construction cost 0-10 10 60 30

The score of each location pertaining to each factor is out of 100.

6. "In the era of outsoucing, third party logistics can add value to existing supply chains."
Explain this statement with examples.


7. Read the following case and answer the questions given at the end.

Passenger Interchange

In most major cities the amount of congestion on the roads is increasing. Some of this is
due to commercial vehicles, but by far the majority is due to private cars.There are
several ways of controlling the number of vehicles using certain areas. These include
prohibition ofcars in pedestrian areas, restricted entry, limits onparking, traffic calming
schemes, and so on. A relatively new approach has road-user charging, where cars pay
afee to use a particular length of road, with the fee possibly changing with prevailing
traffic conditions.

Generally, the most effective approach to reducing traific congestion is to improve public
transport. These services must be attractive to people who judge them by a range of
factors, such as the comfort of seating, amount of crowding, handling of luggage,
availability offood, toilets, safety, facilities in waiting areas. availabilityof escalators and
lifts, and so on. However, the dominant considerations are cost, time and reliability.

Buses are often the most flexible form of public transport, with the time for a journey
consisting of four parts :

• joining time, which is the time needed to get to a bus stop

• waiting time, until the bus arrives
• journey time, to acnrallg do the travelling
• leaving time, to get from the bus to the final destination.

Transport policies can reduce these times by acombination of frequent services, well-
planned routes, and bus priority schemes. Then convenient journeys andsubsidised travel
make buses an attractive alternative.

One problem, however, is that people have to changebuses, or transfer between buses and
other types of transport, including cars, planes, trains, ferries and trams.Then there are
additional times for moving between onetype of transport and the next, and waiting for
the nextpart of the service. These can be minimised by an integrated transport system
with frequent, connecting services at 'passenger interchanges'.

Passenger interchanges seem a good idea, but theyare not universally popular. Most
people prefer a straight-through journey between two points, even if this is less frequent
than an integrated service with interchanges. The reason is probably because there are
more opportunities for things to go wrong, and experiences suggests that even starting a
journey does not guarantee that it will successfully finish.
In practice, most major cities such as London and Paris have successful interchanges, and
they are spreading into smaller towns, such as Montpellier in France. For theten years up
to 2001, tbe population of Montpellier grewby more than 8.4 per cent, and it moved from
being the 22nd largest town in France to the eighth largest. It has good transport links
with the porti of Sete, an airport, inland waterways, main road networks and a fast rail
linkto Paris. In 2001, public transport was enhanced with a 15 kilometre tramline
connecting major sites in the towncentre with other transport links. At the same time,
buses were rerouted to connect to the tram, cycling was encouraged for short distances,
park-and-ride services were improved, and journeys were generally made easier, As a
result, there lns been an increase in use of publlc transport, a reduction in the number of
cars in the town centre, and improved air quality. When the tram opened in 2000, a third
of the population tried it in the first weekend, and it carried a million people within seven
weeks of opening. In 2005, a second tramline will add 19 kilometres to the routes.

Questions :

(a) Are the problems of moving people significantly different from the problems of
moving goods or Services?

(b) What are the benefits of public transport over private transport ? Should public
transport be encouraged and, if so, how ?

(c) What are the benefits of iniegrated public transport systems ?


Term-End Examination

June, 2007


Time: 3 hours
Maximum Marks: 100
(Weightage 70%)

Note : (i) Section A has six questions. Each carrying 15 marks each. Attempt any four.
(ii) Section B is compulsory and carries 40 marks.


1. What is Physical Distribution Management (PDM)? Why is PDM considered to be a

critical area of overall supply chain management? Discusst he system or 'total' approach
to PDM in detail.
2- Define SCM integration and discuss the four stages of Steven's model of supply chain
integration. Also, describe the strategies involved in SCM integration.

3. "Many innovations on technology-based approaches are well-suited to the

enhancement of the effectiveness of Supply Chain Management"-Justify the statement by
giving few applications of information technology in SCM.

4. What is Customer Profitability Analysis? Why has it gained importance in the recent
times? Is it ethical to deny a customer who is not profitable?

5. Why is the location of warehouse important for the SCM? Discuss some methods for
determining the location of the warehouse

6. What are the essential dlfferences in the Supply Chain Management of Products vs.
Services? Discuss the application of Supply Chain Managernent principles in Financial


7 . Read the following case and answer the questions given at the end.

Kozmo, the Online convenience store to shut down

New York-based Kozmo, the 3-year-old company announced that it would stop delivery
service in all nine cities it operates. New York-based Kozmo, which dispatched legions
of orange-clad deliverymen to cart goods to customers' doors, is the latest dot.com dream
to evaporate in the market downturn. Amazon com, venture capital firm Flatiron Partners
and coffee giant Starbucks were among the investors in Kozmo.

Kozmo said in December that investors promised a total of $30 million in private
funding. But last month the company learned that an investor had backed out of a $6
million commitment. Kozmo executives had been working on a merger deal with Los
Angeles-based PDQuick, another online grocer, sources said. The deal collapsed when
funding that was promised to PDQuick did not materialize. Sources said Kozmo still has
money but decided to close now and liquidate to ensure that employeesc ould receive a
severance package.

Just last month, Kozmo Chief Executive Gerry Burdo was upbeat about Kozmo's future,
saying he was looking to steer Kozmo away from its Internet-only business model and
toward a "clicks and bricks" approach. But some analysts say Kozmo's business model
only made sense in the context of a densely packed city such as New York. Vern Keenan,
a financial analyst with Keenan Vision, said the service had a chance to work in only a
few other cities around the world, such as Lonclon, Stockholm or Paris. "This seemed
like a dumb idea from the beginning," Keenan said. "This grew out of a New York City
frame of mind and it simply didn't translate."
Kozmo was started by a pair of twenty-something former college roommates. They got
the idea for the company on a night when they craved videos and snacks and wished a
business existed that would deliver it to them. Kozmo offered free delivery and charged
competitive prices when it launched in New York. Though customers loved the service,
the costs of delivery were high.

After co-founder and former Chief Executive Joseph park stepped down, Burdo slashed
Kozmo's overhead, instituted a delivery fee and oversaw several rounds of layoffs. The
company also closed operations in San Diego and Houston. Burdo said last month that
profitability was not far away. The company had reached a milestone last December
when it reported profits at one of its operations for the first time. Kozmo later saw two
more operations reach profitability as a result of brisk holiday business.

Online delivery companies have been among the most ravaged by the Internet shakeout.
Kozmo's rival in New York, Urbanfetch, shuttered its consumer operations last fall.
Online grocers such as Webvan and Peapod have also struggled, and smaller operations
such as Streamline.com and ShopLink.com have dosed down. Peapod was days away
from closing last year when Dutch grocer Royal Ahold agreed to take a majority stake.

From the very beginning, supply chain management was to be a core competency of
Kozmo. The promising dot.com would deliver your order everything from the latest
video to electronics equipment in less than an hour. The technology was superior, the
employees were enthusiastict, the customers were satisfied. But eventually, Kozmo ran
out of time and money.


(a) What, in your opinion, is the major reason for the failure of Kozmo?

(b) Do you think that Kozmo promised what its supply chain could not bear? What could
have prevented its shut-down?