FRANCHISE ASIA PHILIPPINES 2018 INTERNATIONAL CONFERENCE

“Asia to the World. The World to Asia”

THEME: “BE THE BOSS”
July 18-19, 2018 * SMX Convention Center, Manila

CONFERENCE PROGRAMME
DAY 1: JULY 18, 2018 *WEDNESDAY: BUSINESS ROUNDTABLES & PLENARY SESSION
8:30AM-6:00PM * Function Rooms 1 and 2

TIME SESSIONS
7:30AM-8:30AM CONFERENCE REGISTRATION
AM Networking Snack
8:30AM-9:00A PART I: CONFERENCE OPENING CEREMONIES AND INTRODUCTION TO
M BUSINESS SOLUTION ROUNDTABLES
9:00AM-11:10A 9:00am-10:00am: Roundtable Discussions 1
M 10:00am-10:10am: Break
10:10am-11:10am: Roundtables Discussions 2 (Repeat)
BUSINESS SOLUTION ROUNDTABLES and FACILITATORS
FRANCHISOR TRACKS: (FOR START-UP/ ROUNDTABLE FACILITATORS
EMERGING FRANCHISORS)
Color-Coded: YELLOW
1. Best Practices in Franchise Support Ms. Michell Ann C. Hong
Program Franchising Manager
JFC Group – Mang Inasal
2. Connecting with your Community to Dr. Benjamin C. Litalien, CFE
Drive Awareness: Being Part of the Founder
Conversation FranchiseWell (USA)
3. Effective Training Program for Your Mr. Rey Pingol, CFE
Franchise System Assistant General Manager, Food Service
Division
Minute Burger
4. How and When Should You Target Multi- Ms. Candy C. Pino
Unit Franchisee Owners Franchise Manager
McDonalds’ Phils.
5. Managing and Motivating a Field Support Ms. Jenny M. Kim, CFE
Team National Business and 
Franchise Operations Manger
Minute Burger
6. Managing Your Organizational Growth Ms. Dana Cuneta, CFE
Sr. Strategic Planning Consultant
Francorp Phils
7. Setting up an Audit System for Franchise Mr. Joselito G. Samson, CFE
Stores (Field Area Audit) Assistant Vice President, Consultancy
Francorp Phils.
8. Setting up an Audit System for Franchise Mr. Allan M. Cao
Stores (Finance Audit) Director
PWC Phils / Isla Lipana & Co.
FRANCHISOR TRACKS: (FOR ESTABLISHED/ ROUNDTABLE FACILITATORS
MATURE FRANCHISORS)
Color-Coded: GREEN
9. Best Practices in Finding A Right Mr. Lee Perez, CFE
Location Franchise and Planning Manager
7-Eleven
10. Communicating A Big Change in Your Ms. Cherryl B. Carino, CFE
Franchise System Franchise Manager
Mister Donut Phils.

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 11.Effective Franchise Field Audit Ms. Lin Deres, CFE
Franchise Relations Manager
Goldilocks
12. Finding and Targeting Your Best Ms. Meg S. Sudario, CFE
Prospects Franchise Relations Manager
Max's Group Inc.
13.Growing, Thriving, and Surviving in Malls Dr. Nol Montalbo 
Founder and CEO
Mont Albo Wellness Corp.
14. Managing Poor Performing Franchisees Mr. Terence Navarro, CFE
Franchise Dev and Lease Mgmt Manager
Red Ribbon Bakeshop
15. Optimizing Franchisee Communications Mr  Ronald Q. Plaza, CFE
Regional Business Unit Manager
Max’s Restaurant
FRANCHISEE TRACKS: ROUNDTABLE FACILITATORS
Color-Coded: BLUE
16. Effective Local Area Marketing Ms. Rebecca Bucad, CFE
Strategies President/CEO
K2 Pharmacy
17. Identifying the Key Drivers of Store Mr. Froilan Manotok, CFE
Profitability 7-Eleven Franchisee
Senior AVP for Mall-Based Units, SM Malls
18.Techniques for Recruiting and Retaining Ms. Armida B. Mabitad, FCollT
Talents Senior Manager
Isla Lipana & Co.
19. Understanding the Franchisee Business Mr. Joey Reyes Garcia, CFE
Journey General Manager – International
Franchise
Minor Food Group
GENERAL TRACKS: ROUNDTABLE FACILITATORS
Color-Coded: PINK
20. Boosting Business Through Technology Mr. Vince Rodriguez
Category Head - Industry Segment
Development
PLDT Enterprise
21. Customer Feedback, Engagement and Ms. Yayu E. Javier
Loyalty President & COO
Avanza
22.Using Big Data and Analytics to Your Mr. Paolo Lacuna
Strategic Advantage Strategist
Oath (Singapore)

11:15AM-12:15 PART II: FAPHL 2018 FORMAL OPENING CEREMONIES

NN
11:15AM- Invocation
11:45AM (30 National Anthem
mins)
Welcome Remarks MR. RICHARD V. SANZ, CFE
President, Philippine Franchise
Association
Founder and CEO, The FoodAsia
Group

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 Franchise Asia Philippines 2018 Overall MR. CHRIS LIM, CFE
Chair Message Overall Chair, FAPHL 2018
PFA Director for ASEAN/Special
Projects
Director, La-Z-Boy
CMO, Francorp Phils.
Conference Opening Ceremonies MS. ALICE LIU
Conference Chair, FAPHL 2018
PFA Director for Marketing and
Promotions
EVP – Retail Brands, GOLDEN
ABC, Inc./ Penshoppe
11:45AM-12:15P Session 1: The Future of Retail MR. JOHN PATRICK CUA
M Managing Director
(30 mins) NIELSEN PHILIPPINES
12:15PM-12:45P Networking Lunch
M CFE Graduation Ceremonies
(30 mins) • Part 1: CFE Graduation for
Graduates
• Part II: CFE Graduation for
Enrollees
12:45PM-1:15P The NXT Gen in Franchising Session
M • Part I: The NXT GEN Final Pitch
(30 mins) • Part II: The NXT GEN Awarding
Ceremonies
1:15PM-6:00P PART III: PLENARY SUPER SESSIONS
M
1:15PM-2:15PM Session 2: International Forum: MODERATOR:
(60 mins) Growing Franchising Internationally MS. LEXI SCHULZE
(A Panel of Experts) News Anchor
ANC (The ABS-CBN News
Channel)

What World Class Franchisors Have in MR. WILLIAM EDWARDS

Common and How They Go Global Chief Executive Officer
Successfully EDWARDS GLOBAL SERVICES, INC.
(USA)
Struggles and Successes in Growing MR. BERNIE H. LIU
Internationally Chairman and CEO
GOLDEN ABC, INC./ PENSHOPPE
How the Malaysian Government is YBHG DATUK HJ RADZALI HASSAN

Supporting the Franchising Sector Chairman
MALAYSIAN FRANCHISE
ASSOCIATION (MFA)
2:15PM-2:45PM Keynote Address: HON. RAMON M. LOPEZ
(30 mins) Pump-Priming the Economy and its Secretary
Effect to the Business Sector DEPARTMENT OF TRADE AND
INDUSTRY
2:45PM-3:00PM Networking PM Break
(15 mins)

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3:00PM-4:00PM Session 3: The Great Debate: MODERATOR:
(60 mins) Social Media Influencers vs. MR. DAVID CELDRAN
Celebrity Endorsers (A Panel of Senior News Anchor and
Experts) Reporter
ANC (The ABS-CBN News
Channel)

A PANEL OF EXPERTS:
Social Media Influencers
Position:
MR. ANTON DIAZ
Professional Blogger and Food
Market Entrepreneur
Award Winning Food and Travel
Blogger
OUR AWESOME PLANET

MR. GINO BORROMEO

VP/Chief Strategy Officer
MCCANN WORLDGROUP
PHILIPPINES

Celebrity Endorsers Position:

MS. PINKY T. YEE
President, DOMINO’S PIZZA
New Business Group Director,
GOLDILOCKS

MS. MERLEE CRUZ-JAYME
Chairmom and Chief Creative
Officer
DENTSU JAYME SYFU
4:00PM-4:30PM Session 4: The Good Leader MR. FRANCIS J. KONG
(30 mins) Entrepreneur President
SUCCESS OPTIONS, INC.

4:30PM-5:30PM Session 5: Family & Franchising MODERATOR:

(60 mins) Forum (A Panel of Experts) MR. DAVID CELDRAN
Senior News Anchor and
Reporter
ANC (The ABS-CBN News
Channel)

A PANEL OF EXPERTS:
MR. JOHNLU G. KOA
Founder and CEO
THE FRENCH BAKER
Philippine Franchisee, CHATIME

MS. XANDRA RAMOS-PADILLA

Managing Director
NATIONAL BOOK STORE

PROF. ENRIQUE SORIANO III

Chief Advisory Officer,
WONG AND BERNSTEIN (W +B)
ADVISORY GROUP
Director for Real Estate and
Family Business Advisor
5:30PM-6:00PM Day 1 Conference Wrap Up
(30 mins) Overview of Day 2 Conference
Program
Closing Remarks

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DAY 2: JULY 19, 2018 *THURSDAY: CONFERENCE BREAKOUT SESSIONS
9:00AM-5:00PM *Meeting Rooms 4-10

AM CONFERENCE BREAKOUT SESSIONS:

Breakout 1:AM Session 9:00-10:15am
Networking AM Break 10:15-10:45am (30 mins)
Breakout 2: AM Repeat Session 10:45-12:00nn
Networking Lunch Break 12:00nn-1:30pm

AM SESSIONS
1. Digital Transformation MEETING ROOM 4
Track
Digital Marketing DR. DONALD PATRICK LIM
Innovations Country CEO
(A Panel of Experts) Dentsu Aegis Network Phils

Host/Moderator: MR. JOVAL GAN /Co-Founder & Chief Revenue Officer

Dr. Carl E. Balita MR. GIO DE GUIA / Country Head, Phils.
Owner Advocado, (Singapore)
Dr. Carl Balita Review
Center
2. Expansion Track MEETING ROOM 5
Site Selection “Grow Brand Loyalty by combining Location Modeling &
(A Panel of Experts) Value Proposition Design”
MR. JOJO AJERO
Host/Moderator: CEO
Ms. Mayette Vargas X-Site Solutions
COO
Fruit Magic “Effective, Efficient, & Ethical Site Selection”
MR. JOEY ALVERO

Director for Planning, Business Dev., and Franchise
Management
Shakey’s
3. Finance Track MEETING ROOM 6
Collection Strategies “Effective Credit and Collection Management”
(A Panel of Experts) MS. LINDA CASTRO
Head, Jollibee Worldwide Services
Host/Moderator: Jollibee Foods Corporation
Mr. Noel B. Andres
President “Collection Strategies”
Snack-A-Attack MR. MARCO FERNANDO L. NG, CPA, CIA, CFE, CGMA
Managing Partner
M.Ng & T.Lopez Partnership Firm
Philippines Institute of Certified Public Accountants
(PICPA)
4. Franchise Support MEETING ROOM 7
Track
Managing a Franchise "Turning Around a Failing Franchised Outlet"
Turnaround DEAN RODOLFO P. ANG
(A Panel of Experts) Dean of the Ateneo Graduate School of Business
Ateneo De Manila University
Host/Moderator:
Ms. Anna Melissa Agay MR. BRICE JUSTIN GODFRIED
Technical Training Manager Franchisee and VP for Operations, Doktors Generics
Ministop Pharmacy, Inc
TGP The Generics Pharmacy

5. General Track MEETING ROOM 8

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Trends, Best Practices and 9:00am-10:15am
Opportunities in the Halal “Overview of the Global Halal Industry and Its
Industry Opportunities”
(A Panel of Experts) MR. ABDULGANI M. MACATOMAN
Assistant Secretary
Host/Moderator: DTI- Trade and Investments Promotion Group
Mr. Ronnel Hombre
President “Best Halal Practices and Current Trends in the Halal
Farron Café Industry”
MR. AHMAD ARIEF ADNAN
First Secretary – Economic Section
Embassy of the Republic of Indonesia in Manila
10:45am-12:00nn
“Best Halal Practices and Current Trends in the Halal
Industry”
MR. AHMAD ARIEF ADNAN
First Secretary – Economic Section
Embassy of the Republic of Indonesia in Manila
6. Marketing Track MEETING ROOM 9
Understanding “Gen Zs: the start of a new consumer revolution”
Generation Z MS. ARLENE PADUA-MARTINEZ, CPM ASIA
President, Philippine Marketing Association
(A Panel of Experts) President and Managing Director, Post10 Worldwide,
Inc.
Host/Moderator:
“Branded Content for Gen Z” 
Ms. Debbie Q. Pangan
MR. PAOLO LACUNA
Corporate Communications
Strategist, OATH (Singapore)
Director
TGP Pharma, Inc.

7. Operations Track MEETING ROOM 10

Best Practices in “Growing Exponential Results through Leadership. - it’s
Organizational not what you think it is”
Development MS. VICTORIA PENAFLOR-MARTINOFF
(A Panel of Experts) COO F1C International, Co-Founder, & Global Executive
Leadership Coach
Host/Moderator: F1C International Coaching & Development Training
Mr. Joey Reyes Solutions
President
Power Speak “People: Passion x Purpose”
MS. CHONA CONCEPCION L. TORRE
Senior Vice President – Human Capital Group
Golden Arches Development Corporation (McDonald’s
Phils)

PM CONFERENCE BREAKOUT SESSIONS:

Breakout 3: PM Session 1:30-2:45pm

Networking PM Break 2:45pm-3:15pm (30 mins)
Breakout 4: PM Repeat Session 3:15pm-4:30pm
Day 2 Closing Ceremonies 4:30pm-5:00pm

PM SESSIONS
1. Digital Transformation MEETING ROOM 4
Track

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Digitally Transforming Your
Operations
(A Panel of Experts)
Host/Moderator:
Mr. Tristan Eduardo F. Lindo
Bids, Contracts & Reports
Officer
Smart Communications
2. Expansion Track
Going International:
Sharing of Company’s Best
Practices
(A Panel of Experts)
Host/Moderator:
Ms. Cristina Montinola “Going International: The Potato Corner Way”
Franchise and Export Manager MS. KATHRYNA G. MANALO
Bench General Manager, International Operations Group
Potato Corner
3. Finance Track
Managing Your Store
Profitability
(A Panel of Experts)
Host/Moderator:
Mr. Joey Reyes
President
Powerspeak
4. Franchise Support Track
Succession Planning for
Franchisors & Franchisees
(A Panel of Experts)
Host/Moderator:
Mr. Joel Ryan Tugade
Managing Director
Coolaire Consolidated Inc.
5. General Track
Social Franchising
Host/Moderator:
Ms. Sherill Quintana, CFE
President/CEO
Oryspa
6. Marketing Track
“Future proof your business : Digitalisation for 2018 and
beyond”
MR. ZIHUAN WEE “ZWEE”
Founder and CEO
Eunoia/ Savant Degrees (Singapore)
“Digitally Transforming Your Loyalty Program"
MR. PHILIPS YU
Head of eWallet, Loyalty and Services
7- Eleven
MEETING ROOM 5
“Going International: Key Considerations for Your First
International Markets”.
MR. CHRISTOPHER M. GRANDPRE
Chairman and CEO
Outdoor Living Brands, Inc. (USA)
MEETING ROOM 6
MR. POCHOLO C. DOMONDON
Audit Partner - Consumer and Industrial Products and
Services Group
PwC Philippines/ Isla Lipana & Co.
MS. AUDREY SANTOS
Business Group Operations Director
Figaro Group
MEETING ROOM 7
“Succession Overview”
MS. PILAR TOLENTINO
Chair, Leadership and Strategy Department JGSOM, Ateneo
De Manila University
Assistant Director, Ateneo Family Business Development
Center
“Who is Next”
MR. ROBERTO CLAUDIO
Founding Chairman and CEO
Quorum Holdings Corp./Toby’s Sports
MEETING ROOM 8
o "Social Franchising: A New Frontier Leveling the Playing
Field"
DR. BENJAMIN C. LITALIEN, CFE
Founder
FranchiseWell (USA)
MEETING ROOM 9
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Local Store Marketing “Power Plays: Sales Promotions in the Retail Setting”
Innovations MS. FRANCES YU
(A Panel of Experts) Chief Retail Strategist
Mansmith and Fielders,Inc.
Host/Moderator:
Mr. Chad Dominic Hernandez MR. RAFAEL E. HERNANDEZ
COO Founder
Potato Corner Quicklean Phils.

7. Operations Track MEETING ROOM 10

Managing and Controlling “Internal Control System - Does it really Help me Manage
Your Business - Developing my Business?”
Internal Controls MR. JESSIE C. CARPIO

(A Panel of Experts) Partner and Head of the BPS/ Outsourcing Division of
Punongbayan & Araullo (P&A) 

Host/Moderator: President, P&A Grant Thornton Outsourcing, Inc.
Mr. Manny A. Ferido, CFE
Sr. Product and Channel “Building Operational Excellence”
Development Manager MS. IMELDA O. ABEDES
Mister Donut Regional Business Unit Head of North Luzon
Mang Inasal