Guy Laliberté Eng., M. Sc., M.B.A. Email: guy.laliberte@hec.

ca
South Shore of Montreal, Quebec, Canada Profile: http://ca.linkedin.com/in/guylaliberte/fr
Fluent in French and English

Experience Summary
Bilingual senior executive with more than nineteen years of experience with high technology companies.
Competent in business unit management and day-to-day leadership across all customer facing functions at an
international level including sales, marketing, engineering services, operations and customer support.
Recognized as a leader having a strong ability to meet challenges, drive people to work as a team and
implement processes to meet corporate objectives.

Professional Experience
RHEINMETALL CANADA INC. ............................................................................................................. SINCE 2006
As the Canadian representative of the international Rheinmetall Defence Group, this company offers a wide
range of products to the Canadian defence market. As the center of expertise for weapon stations, provide state
of the art weapon systems to the international defence market.
Director, Weapon Stations
Responsible for profit & loss of the business line and supervision of the management team including project
management, business development and marketing

Main accomplishment
• Optimization of manufacturing activities for ongoing projects (80 M$ budget) in order to reduce production
cycles. Increase by 5% in twelve (12) months of the division gross margin.

• Renegotiation of strategic partnerships of 3 different programs for the French and Belgian Armed Forces.

• Implementation of processes and coordination tools between the business development, the project
management and the product development teams including a Capture Plan approach.

• Implementation of a penetration strategy on 3 years for the Middle-East market based on a coordination of
teams in Canada, Germany and the United Arab Emirates (Abu Dhabi).

• Review of the product strategy to have a better focus on the main targeted programs and increase the win
ratio.

EMBRASE COMMUNICATIONS INC. .................................................................................................. SINCE 2004

Consulting firm offering business analysis, operational process improvement and product marketing services to
high technology companies.
Vice-President of Operations
Responsible for the company’s operations, project management office (PMO) and corporate processes. Provide
operational, financial and product marketing expertise for strategic projects.

Main Operational Accomplishments

• Defined the company’s project management approach and implement the required tools (timesheet,
schedule, budget and invoicing). Provided overall project management coordination for all associates.

• Wrote all contractual agreement templates (service agreement, non disclosure agreement, shareholders
agreement, etc.). Negotiated contractual agreements with sub-contractor and clients.

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Main Accomplishments on Mandates
• Audited sales, product marketing and operations processes of a 350 employees company ($50 millions of
annual sales) and provided coaching to improve its operational processes.

• Audited a line of software products for the Quebec health system and supported its positioning for the
Canadian and US markets.

• Audited a biometric product technology, its positioning and the proposed business plan for its distribution and
manufacturing.

• Elaborated financial forecasts for five companies based on market analysis (total addressable market and
targeted share), on internal capabilities (sales and operations) and on previous years results.

• Created and coordinated, in four months, the implementation of a senior management dashboard including
sales forecast, operational ratios and HR indicators.

• Provided financial and operational auditing expertise for due diligence reporting before corporate acquisitions.
Drafted letters of intent and shareholders agreements before legal review.

MINDREADY SOLUTIONS INC. – EMBEDDED SYSTEMS DIVISION ...............................................1999 - 2004

Company offering a telecommunication product line and custom turnkey engineering services in software and
electronic design; ISO-9001 certified.
General Manager, Embedded Systems Division (1999 - 2004)
Responsible for strategic planning, budget control, personnel management and coordination of sales, marketing,
R&D, manufacturing and technical support efforts.

Main Accomplishments
• Business restructuring of the division over a two year period by reducing operational costs and by refining
sales and marketing strategies. 45% increase in sales while reducing costs by 35%.

• Managed four (4) department Directors (Sales, Marketing, Operations & R&D), and eight (8) Project
Managers supervising a team of seventy (70) people (engineers, technicians, technical writer, administrative).

• Established a matrix structure and a Project Management Office (PMO) for R&D and engineering services
projects to improve flexibility and profitability of the division. Implemented processes and tools to improve
SR&ED tax credit claims.

• Successfully integrated three (3) R&D departments, after corporate acquisitions, in order to better control
costs and align product development efforts.

• Implemented a marketing strategy in order to reach growth objectives for targeted vertical markets
(telecommunications, space, automobile, medical and industrial).

• Implemented quotation processes and tools (client needs, costs, schedule, risks and prices) in order to better
control gross margin objectives and improve client satisfaction.

• Implemented a complete set of contractual agreements for engineering services projects. Established overall
negotiation guidelines and boundaries for the sales team in order to reduce sales cycle.

• Implemented a complete set of licensing agreements for a software product line including shrink wrap,
distribution, resell and escrow licensing.

• Developed a management dashboard (Key Performance Indicators) allowing monitoring of the business
restructuring progress and the definition of corporate objectives.

• Successfully supervised, during eight months, the legal procedures required to submit a Commodity
Jurisdiction Request to the Ministry of Defence (MOD) of the United States in order for a technology designed
by Mindready to be removed from the US Munitions List.

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GALEA NETWORK SECURITY INC........................................................................................................1998-1999
Start-up Network Security company offering an ultra-fast firewall with high bandwidth for large enterprise
networks.
ATS AEROSPACIAL INC..........................................................................................................................1997-1998
Company offering an Air Traffic Control Simulator for both radar control and visual control tower training.
Project Manager
• Coordinated the design of low level proprietary communication protocols software (“Firmware”) used within
the company products to increase performance. Coordinated national and international product certifications
(CSA/UL, FCC, CE, etc.).
• Coordinated national and international product certifications (CSA/UL, FCC, CE, etc.).
DECATRON INC........................................................................................................................................1994-1997
AVANT-GARDE TECHNOLOGIE INC. ............................................................................................................. 1994
Electronic Engineer
• Designed schematics and layouts of printed circuit boards (PCB) for twenty communication adaptors using
proprietary protocols. FPGA coding in VHDL.
• Designed and coded the software used to configure communications adaptors.
• Wrote manuals to train employees on the Becancour Electrical Power Station.

EDUCATION
Master of Business Administration (M.B.A.) ....................................................................................................... 2002
HEC Montreal
Master in Science (M.Sc.) ................................................................................................................................... 1993
Université de Technologie de Compiègne (France)
Bachelor in Science of Electrical Engineering (BSEE)....................................................................................... 1991
École Polytechnique de Montréal

ACTIVITIES
Chairman of the board of the Caisse Desjardins de St-Hubert (since 2008)

Member of the board of the Technopole Defense & Security (2007-2008)

Founder and president of Productions Histrion Inc., a non-profit organization promoting scenic arts by producing
shows within the Montreal region (1994-2000)

Founder and technical director of the Picardie University Theater Festival in France (1993)

Founder and director of the theater company of École Polytechnique de Montréal (1988-1990).

Participated in sixty (60) plays as a producer, director or actor since 1983.

Member of the Ordre des Ingénieurs du Québec since 1996.

OTHER COMPETENCIES
Software: MS-Office (Word, Excel, PowerPoint, etc.), MS-Project, MS-Visio and MS-Access.

Familiar with the project management approach (PMBOK) of the Project Management Institute (PMI).

Familiar with the ITAR program (International Traffic in Arms Regulations - USA) and the CGP (Controlled
Goods Program - Canada).

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