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Ther is evidently no mention of any On the other hand, in the application for
crime of unfair competition involving Search Warrant filed by NBI SI Lacaran, it
design patents in the controlling is clearly stated that what respondents are
provisions on Unfair Competition. It is complaining about was the alleged
therefore unclear whether the crime exists violation of the goodwill they have
at all, for the enactment of RA 8293 did established with respect to their
not result in the reenactment of Art. 189 of motorcycle models WAVE 110 S and
the Revised Penal Code. In the face of this WAVE 125 S and which goodwill is
entitled to protection in the same manner marks in Section 153 to 156 and
as other property rights. It is quite obvious Sections 166 and 167 of the IP Code
then that their cause of action arose out of shall apply to trademarks mutatis
the intrusion into their established mutandis.
goodwill involving the two motorcycle (d) Any change in the ownership of a
models and not patent infringement, as trade name shall be made with the
what existed in Savage. transfer of the enterprise or part
thereof indentified by that name.
Trademarks and Tradenames However, such transfer or assignment
shall be null and void if it is liable to
Definition [Sec. 121] mislead the public particularly as
regards the nature, source,
1. Trademark - any visible sign capable manufacturing process,
of distinguishing the goods of an characteristics, or suitability for their
enterprise. purpose of the goods or services to
2. Service mark - any visible sign capable which the mark is applied.
of distinguishing services of an enterprise
3. Trade name - the name or designation Trademarks and Tradenames
identifying or distinguishing an enterprise.
Q. How a can a mark be acquired?
Rule 103. Trade Names or Business
Names. - A: The rights in a mark shall be acquired
through registration made validly in
(a) A name or designation may not be accordance with the provisions of this law
used as a trade name, if by its nature [Sec. 122]
or the use to which such bane or
designation may be put, it is contrary Rule 300. The Applicant. -
to public order or morals and if, in
particular, it is liable to deceive trade (a) Applicants may be a person or
circles or the public as to the nature of juridical person.
the business identified by that name.
(b) Notwithstanding any laws or (b) Unless modified by this Chapter, all
regulations providing for any applications for a mark should be in the
obligation to register trade names, name of the appplicant(s) who may sign
such name shall be protected even the application. If there are more than one
prior to or without registration, applicant, all of them should be named as
against any unlawful act committed applicant but anyone may sign the
by third parties. In particular, any application for and in behalf of all the
subsequent use of the trade name by a applicants.
third party, whether as a trade name or
a mark or collective mark, or any such Trademarks and Tradenames
use of a similar trade name or mark,
likely to mislead the public, shall be Q: What is the objective of the law in
deemed unlawful. protecting trademarks? [Bar 1982]
(c) The remedies provided for
cancellation and infringement of A: To give to their registered owners the
full benefit accruing to them from the a mark which is considered by the
goodwill earned by them from the use of competent authority of the RP to be well-
said registered trademark. A trademark is known internationally and in the RP:
an incorporeal right which is entitled to be A. Whether or not it is registered
protected from any illegal use by any here, as being already the mark of a
person without the authority of its owner. person other than the applicant for
registration, and
Trademarks and Tradenames B. Used for identical or similar
goods or services:
Sec. 123. What CANNOT be Registered
A mark cannot be registered if it: Provided, That in determining whether a
mark is well-known, account shall be
1. Consists of Immoral, deceptive or taken of the knowledge of the relevant
scandalous matter or matter which may sector of the public rather than of the
disparage or falsely suggest a connection public at large, including knowledge in the
with persons, living or dead, institutions, RP which has been obtained as a result of
beliefs or national symbols, or bring them the promotion of the mark.
into contempt or disrepute;
6. Is identical with, or confusingly
2. Consists of the flag or coat of arms or similar to, or constitutes a translation of
other insignia of the RP or any of its a mark which is considered well-known
political subdivisions, or of any foreign in accordance with the preceding
nation, or any simulation thereof; paragraph, which is registered in the RP
with respect to goods or services which
3. Consists of a name, portrait or are not similar to those with respect to
signature; which registration is applied for, provided
that:
A. Indentifying a living individual
except by his written consent, A. The use of the mark in relation to
B. Of a deceased President of the those goods or services would indicate a
RP, during the life of his widow, if any, connection between those goods or
except by written consent of the widow; services, and the owner of the registered
mark
4. Is identical with a registered mark B. The interests of the owner of the
belonging to a different proprietor or a registered mark are likely to be damaged
mark with an earlir filing of priority date, by such use;
in respect of:
A. The same goods or services, or What Cannot be Registered
B. B, Closely related goods or
services, or One that is identical or confusingly
C. If it nearly resembles such a mark similar to
as to be likely to deceive or cause Par. 4 Par. 5 Par. 6
confusion; A A well a well
registered known known
5. Is identical with, or confusingly mark in the internation internation
similar to, or constitutes a translation of RP ally mark ally mark in
[w/n registered or similar marks validly registered for or
registered in RP used on identical or similar goods or
here] services and owned by persons other than
For For for goods or the person claiming that his mark is a
identical or identical or services not well-known mark.
similar similar necessarily
goods or goods or identical or 7. Is likely to mislead the public,
services services similar particularly as to the nature, quality,
characteristics or geographical origin of
Rule 102. Criteria for determining the goods or services;
whether a mark is well-known. 8. Consists exclusively of signs that are
- in determining whether a mark is well- generic for the goods or services that they
known, the following criteria or seek to identify;
combination thereof may be taken into 9. Consists exclusively of signs or of
account. indications that have become customary
(a) the duration, extent and geographical or usual to designate the goods or
area of any use of the mark, in particular, services in everyday language or bona fide
the duration, extent and geographical area and established trade practice,
of any promotion of the mark, including 10. Consists exclusively of signs or of
advertising or publicity and the indications that may serve in trade to
presentation, at fairs or exhibitions, of the designate the kind, quality, quantity,
goods and/or services to which the mark intended purpose, value, geographical
applies; origin, time or production of the goods
(b) The market share in the philippines or rendering of the services, or other
and in other countries, of the goods and/or characteristics of the goods or services;
services to which the mark applies; 11. Consists of shapes that may be
(c) The degree of the inherent or acquired necessitated by technical factors or by the
distinction of the mark; nature of the goods themselves or factors
(d) The quality-image or reputation that affect their intrinsic value;
acquired by the mark; 12. Consists of color alone, unless defined
(e) The extent to which the mark has by a given form; or
been registered in the world' 13. Is contrary to public order or
(f) The exclusivity of registration morality.
attained by the mark in the world;
(g) The extent to which the mark has Sec. 123.2 Doctrine of Secondary
been used in the world; Meaning
(h) The exclusivity of use attained by the
marked in the world; As regards sign or devices in # 10,11 and
(i) The commercial value attributed to 12, nothing shall prevent the registration
the mark in the world; of any such sign or device which has
(j) The record of successful protection to become distinctive in relation to the goods
the rights in the mark; for which registration is requested as a
(k) The outcome of litigations dealing result of the use that have been made of it
with the issue of whether the mark is a in commerce in RP.
well-known mark; The IPO may accept as prima facie
(l) The presence or absence of identical evidence that the mark has become
distinctive, as used in connection with the
applicant's goods or services in commerce A: Any person who believes that he would
in the RP for five (5) years before the date be damaged by the registration of a mark
on which the claim of distinctiveness is [Sec. 134]
made.
Doctrine of Secondary Meaning or
Doctrine of Distinctiveness of
Trademark
Q: Where?