Bharath Sathiyamurthy
Key Account Manager | Technology Market Research
Academics
PGDBA - International Business
German Chamber of Commerce,
Chennai - 2007
BBM - International Business
Bangalore University – 2003
German – Intermediate B1
Max Mueller Bhavan,
Bangalore – 2004
French– Intermediate B1
Alliance Française,
Bangalore – 2001
Microsoft Business Intelligence
MS-BI Stack: SSIS-SSAS-SSRS
SQL
VBA Macros
July 2013
Preparation Program – CAPM
(Certified Associate in Project Management)
Dec 2011
Career Timeline
Nov 2007 – May 2011
3.6 years
Domain specializations:
IoT, AR-VR, Artificial Intelligence, Cloud, Data Centers, Sensors, Chipsets, Enterprise &
Consumer compute technologies  Innovations in Hardware, Software and Networking
Digital Strategy: Brand Planning and Sales Planning
❸ Content Writer
sbharath27@yahoo.com +91- 99-00-00-9403 / +91-80-2784-6173
The career path and intent
A Market Research professional with 8 years of experience delivering end-to-end
research projects for senior business stakeholders. The roles entailed supervising
research-storyboarding, managing client relationships, providing tech consultative
services, overseeing teams of Analysts and handling day-to-day account operations.
Looking to utilize the experience gained from managing accounts like Intel; guiding
co-researchers through intellectually stimulating research briefs; helping build team
competencies and reiterate our fundamental responsibility as Key Influencers . The
long-term intent is to become a compelling Subject Matter Expert in select tech
segments within the above mentioned domains and offer critical advisory services.
Work Experience
Manager, Market Research – Blueocean Market Intelligence, Bangalore
Sep 2013 – Oct 2016 [3.1 years]
The Role:
Overseeing research executions for Intel - Market Insights and Strategy team for APAC
and managing a dedicated team to handle the engagement. Lent support by:
Assessing market opportunities for Intel s mainstream Consumer & Enterprise compute
devices and other adjacencies where present or foraying.
Observing shifting trends in: (1) Digital transformation through emerging technologies
within IoT, Cloud, Augmented Reality, Virtual Reality, Artificial Intelligence, Data
Centers, Enterprise and Consumer compute technologies (2) regional tech ecosystems -
pertinent to Intel,
(3) end-user preferences and (4) brand & campaign performance
1.1 years 3.1 years
Jan 2012 – Feb 2013 Feb 2013 – Apr 2013 Sep 2013 – Oct 2016
2 months
 Ad hoc overviews spotlighting industry verticals and regional/national trends where a
potential play exists for Intel
Formulating research protocols & methods, Standard Operating Procedures (SOPs) and
analytical frameworks

Platforms used:

Syndicated studies through Intel database and internally formalized go-to sources off the
Internet including research houses, tech sites, academic journals, industry associations,
company & government sites

Typical Outcomes:
Sampling of projects
delivered to Intel  From data audits and newsletters, to more strategic outcomes like POVs, tech/competitor
deep dives, tech trend monitoring, consumer-analyst reviews and hypothesis validation

Deep dives studying Intel s competitor moves impacting GTM strategies by analyzing
product roadmaps, up-stream and down-stream supply chain impact of partnerships in
the vendor ecosystem, pricing strategy overview by analyzing exploded BoM of
vendors in the IoT / Wearables / Wristables market
Tracking emerging technologies, example – Energy Harvesting in Embedded Systems:
new materials in the R&D phase touted to be disruptive for the industries in question,
extent of market impact by studying market size and revenue forecasts of sectors that
will be impacted by new technologies using these materials. Quantifying impact of the
use of energy harvesting through analogical inferences by comparing micro and macro
grids use of power in IoT
Studying marketing strategies of tech giants – for instance, (1) why did Apple rope in
design execs from fashion labels like Yves Saint Laurent and Burberry, (2) trying to
decipher the underlying intent of tech giants through ad copies of tech commercials
and web pages (3) How did Intel perform on specific metrics across Roadshows in the
APAC, using their primary data, etc.
Assisting in senior exec presentations within Intel: to execute Market Watch
presentations involving a niche target audience. This includes curating and
brainstorming on the most current tech trends in the market and convincing the
stakeholders on the likely impact to Intel. For instance, the interest of Filipinos in the
Bitcoin market and the impact of Intel s Data Center business in the region.
Consumer and Enterprise opinions on the performance of specific compute
technologies by using certain web-scrapping methodologies to summate viewpoints.
Example, is there a shifting dynamic observed in the market for Apple s adoption in the
Enterprise; what is triggering this shift; and what is the impact to Intel and its
adjacencies.

Highlights:

Received multiple Star Performer Awards through the 3 years at Blueocean

My takeaways from this role: The importance of being keenly attuned to the
stakeholder s information needs cannot be overemphasized. Lack of topical knowledge
or research context, mediocre storyboarding topped with tight turnarounds are the
steepest challenges that are partly overcome with a culture of reading
Previous Experience
Online media:
Brand planning and sales
strategy roles spanning 4.9
years, across 3 companies
Reference
Anil Damodaran,
Associate Vice President
Blueocean Market Intelligence
Mobile: 94814-01000
Email: anil.d@blueoceanmi.com
Date of Birth:
27th Feb 1981
Address:
73, Liberty Acres Golden Homes,
Sarjapur-Attibele Road,
Indlabele village,
Bangalore - 562107
Team Lead
Funbox (Australian ad Trading Company), Bangalore
Feb 2013 – Apr 2013
Highlights:
Tracked performance and profitability of campaigns running across several 3rd party
ad serve platforms such as MediaMath, Appnexus, Right Media, BrandScreen, SiteScout,
AdForm, AdzCentral and PocketMath
Business Analyst - Reporting
AdJug (UK-German Online Advertising Exchange), Bangalore
Jan 2012 – Feb 2013
Highlights:
Worked in coordination with Account Managers in the German office
Shared campaign analytics for AdJug s German ad inventory including critical metrics
that mattered to Publishers, Advertisers and the senior management
Participated in Product Developmental sprints for smoother automated reporting
Analyst – Sales Strategy & Planning, AOL Advertising
AOL, Bangalore
Nov 2007 – May 2011
Highlights:
Extended support to AOL Advertising Teams in the UK, Germany, France and the US in
two distinct roles of sales strategy and brand planning / media measurement
Developed industry-specific Contact Strategies to help sales teams focus on key
accounts
Based on this portfolio analysis, conducted deep-dive research on potential advertisers
and their industries covering advertising landscape, consumer psychographics, AOL
channel/site performance as against competition and target market opportunity for
potential advertisers
Used Paid-access third party databases involving Mediamark Research, Nielsen, comScore,
TGI Surveys, TNS-Kantar Media including their German and French language platforms,
AGOF (German Online Media Research), Ebiquity/Thomson Intermedia & others
Experienced in using Adobe s web analytics tools of Omniture SiteCatalyst and
Discover