Академический Документы
Профессиональный Документы
Культура Документы
Transactions
Mendoza.Pe.Rebustillo.Zalameah
Heavenly Chocolates
- manufactures and sell chocolates located in Saratoga Springs, New York
- developed a company website two years ago
- exceeded beyond management’s expectations
- gathered 50 sample transactions
- would like determine the relationship of customers who spend more time
on the website, number of pages viewed and the dollar amount spent
- instigate the effects of the days of the week and type of browser
Customer Day Browser Time Spent (min) Pages Viewed Amount Spent ($)
Time
MINIMUM MAXIMUM
Pages
Time = 4.3 minutes Time = 32.9 minutes
= 4+ 6+....+3 = 241 pages
Pages viewed = 2 Pages viewed = 10
= 54.52+94.9...+98.75 = $3,406.41
Figure 1.1 Length of Time Shoppers Spend on the Website
Figure 1.2 Number of Pages Visited by the Shoppers
Figure 1.3 Average Amount Spent per Transaction
Summarize the frequency, the total
dollars spent, and the mean amount
r = ddddd
=113.725772 / (6.067965063)
(32.34375786)
= 0.5794625116 = 0.58
Develop a scatter diagram, and
compute the sample correlation
coefficient to explore the relationship
r = ddddd
= 47.6853837 / (2.037305143)
(32.34375786)
= 0.7236669235 = 0.72
Develop a scatter diagram, and
compute the sample correlation
coefficient to explore the relationship
r = ddddd
= 7.36697959 / (2.037305143)
(6.067965063)
= 0.5959232270 = 0.60
Recommendation
- Promotional giveaways either
during sundays or thursdays