Let’s Keep This Sport Moving Forward!

From the TIA President, Jon Muir

O
ur sport has experienced strong growth from a participation standpoint over the past five
years. In fact, the Sporting Goods Manufacturers Association (SGMA) just released the results
of its national survey for all sports participation, which shows that tennis is once again the
fastest growing traditional sport in America (from 2000 to 2008), with 9% growth in 2008 alone.
Our separate TIA/USTA annual participation survey confirms this study and, more important-
ly, reflects a 7% growth in frequent players (to 5.62 million) along with total participation reach-
ing nearly 27 million—the highest it has been in 15 years. This is great news and it validates the
ongoing efforts of so many throughout this industry over the past years, including the USTA’s
Community Tennis division, the push of various programs by both the USPTA and PTR organiza-
tions, and all the “stakeholders” for our sport working together on a range of programs.
But given the current conditions, there is an opportunity now to elevate tennis further and more clearly define the
go-forward goals for our sport, with all of us working even more closely together. This growing participation base cer-
tainly strengthens the foundation of our sport, but we must also consider more directly the health of our industry from
a business and economic standpoint. Establishing and communicating our strategies and initiatives to support the ongo-
ing growth of frequent playing consumers is paramount to help us emerge as a healthier and economically stronger
industry in the years ahead.
While the TIA continues to be the central source of market data and research for our
industry, the TIA has also been instrumental in developing and executing several initia-
CONTENTS tives that continue to support the growth of participation and retention in tennis. In addi-
20 Share the
tion, the TIA has developed business tools for facilities and retailers and has also
Industry News
established strong online information resources that everyone can access to support local
21 Moving Ahead programs. But we must go beyond these areas and build on our strong industry network
Together if we are going to continue the momentum for our sport—and strengthen our industry.
24 Making Your On the back cover of this section is a simple visual summary that represents the key
Numbers focus areas for the TIA. As each of us work to adapt our own business or organization to
weather the current economic storm, the TIA must also evaluate how we can adjust our
26 Your Online
Industry Resources focus to have a stronger industry impact while maximizing our resources. Within this
special TIA/RSI section, you will find updates on the initiatives, on the marketplace and
28 Weather the Storm on how you can get more involved. We have also provided some key talking points to
30 Support support how tennis is positioned given the current challenging economic conditions.
Your Industry We will continue to evaluate our focus areas while actively discussing and communi-
cating our strategies. It is imperative that we continue to align our strategies and initia-
31 The Benefits
of TIA Membership tives and improve our communication with everyone in the industry to support these
combined efforts and common goals. No other sports industry has pulled together like
32 Trade Association we have to improve our participation base, and now we must work even more closely in
for Our Sport order to emerge from this economy stronger as a sport and an industry.

Keith Storey
Matt Allen Michele Krause Brian O’Donnell Peter Francesconi Sports Mktg. Surveys
TIA Support Team
TIA Support Staff

IT/Databases Cardio Tennis Grassroots Programs Communications keith@sportsmarketingsur-

matt@tennisindustry.org michele@cardiotennis.com Brian@tennisindustry.org peter@tennisindustry.org veys.com
843-686-3036 x221 941-457-7880 843-686-3036 x223 843-686-3036 x203 561-427-0647

Lindsey Priegel Josh Myers Crissie Hale Charlie Ruddy

Membership Customer Service Accounting Services TennisConnect
lindsey@tennisindustry.org josh@tennisindustry.org crissie@tennisindustry.org charlie@tennisconnect.org
843-686-3036 x227 843-686-3036 x228 843-686-3036 x224 336-430-7985

18 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org
Bright Spots for Our Sport

I
From the Executive Director, Jolyn de Boer

n March, the news that tennis participa-
tion had skyrocketed was picked up by
media outlets worldwide, generating
nearly 600 articles; tennis returned to Madi-
son Square Garden and the USTA launched
Tennis Night in America. This positive
news, however, countered the conditions
on Main Street, and although the last five years have seen
growth in tennis participation, racquet and ball sales, we are
in unprecedented times for businesses that are forced to deal
with a weakened economy and changing consumer market-
place. But many Brights Spots Do Exist:
• Participation may actually increase in a down economy,
especially frequent play. TIA research is a valuable asset to
guide our industry and measure vital benchmarks (see
page 24).
• Through technology, the GrowingTennis System has pro-
vided consumer searches, online enrollment, online busi-
ness systems for facilities and retailers via Tennis Connect,
and a platform for enhanced communications (page 27).
• Industry-wide initiatives have been successful. Tennis Wel-
come Centers continue to introduce new players to tennis
the right way—through instruction, Cardio Tennis has
added new players and revenue for facilities, and Quick-
Start Tennis is rapidly being adopted to get kids 10 & under
into the game and help build future players (page 20).
• Businesses have been saving money with free marketing
tools and services, including free listings on consumer sites
plus discounts on credit-card processing, insurance, and
sponsor offers (page 28).
There are many more measures we are focused on
advancing. At the TIA, we have a committed Board of Direc-
tors and strong partnership with the USTA, teaching groups
and allied organizations who are dedicated to building a
healthy roadmap for the future. Thank you for your continu-
ing support of these efforts to grow tennis.

Meet the TIA Board of Directors

Our mission … to promote the growth and economic vitality of tennis
Together the TIA Board of Directors represent an average of 21 years of experience in the industry, representing all
sectors of this industry, bringing together expertise and relationships that benefit the whole sport.
Stacey Allaster John R. Embree Tim McCool
President, TIA Executive Committee Managing Director
Sony Ericsson WTA Tour President, Babolat USA
Years at Company: 3 Prince Americas Years at Company: 1
Years in Tennis Biz: 30 Years at Company: 1 Years in Biz: 28
Years in Biz: 30
David Bone Jon Muir
Executive Director, Don Galliers TIA President/Exec Com.
U.S. Racquet Stringers Assn. Managing Director, Int’l., Gen. Mgr., Racquet Sports
Years at Company: 10 Sealmaster Industries Wilson Sporting Goods Co.
Years in Tennis Biz: 25 Years at Company: 10 Years at Company: 12
Years in Biz: 21 Years in Biz: 16
Kevin Callanan
Vice President, John Graham Kai Nitsche
Int’l. Management Group Managing Director, DecoTurf Gen. Mgr., Racquet Sports,
Years at Company: 18 Years at Company: 6 Dunlop Sports Group
Years in Biz: 20 Years in Biz: 6 Years at Company: 11
Years in Biz: 13
Linda Clark Dave Haggerty
VP, Tourn. Relations - Americas TIA Executive Committee Dan Santorum
ATP World Tour CEO, HEAD/Penn Racquet CEO and Exec. Director,
Years at Company: 2 Sports PTR
Years in Biz: 2 Years at Company: 10 Years at Company: 23
Years in Biz: 36 Years in Biz: 27
Tom Cove
President and CEO Tim Heckler Mark L. Stenning
Sporting Goods Manufacturers Assn. CEO, USPTA CEO, Intl. Tennis Hall of Fame
Years at Company: 15 Years at Company: 27 Years at Company: 28
Years in Biz: 15 Years in Biz: 39 Years in Biz: 28

Rick Devereux Kurt Kamperman John Welborn

Tennis Liaison, TIA Executive Committee Dir. of Bus. Development,
Int’l. Health & Racquet Sports Assn. Chief Executive, Lee Tennis Products
Years at Company: 22 Community Tennis, USTA Years at Company: 31
Years in Biz: 37 Years at Company: 6 Years in Biz: 36
Years in Biz: 34
David Egdes Jeff Williams
Sr. VP Tennis Industry Relations, Ilana Kloss TIA Executive Committee
and Tourn. Dir., TTC Open CEO/Commissioner Group Publisher,
The Tennis Channel World Team Tennis Miller Sports Group
Years at Company: 3 Years at Company: 24 Years at Company: 8
Years in Biz: 12 Years in Biz: 24 Years in Biz: 23

Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org May 2009 RACQUET SPORTS INDUSTRY 19
 Share the Industry News
Player Participation
 Tennis continues to be the fastest growing traditional sport! Participation is up
43% since 2000, according to the Sporting Goods Manufacturers Association.
 Total participation is nearly 27 million players, which is a 7% increase over
2007 and the highest level in 15 years, according to the USTA/TIA Tennis Par-
ticipation Study.
 Frequent players (those playing at least 21 times a year) increased to 5.62
Market Update 2008
 Racquet shipments increased 88% in the youth million, a 7% increase over 2007 and up 23% since 2003.
market since 2003 and 30% in the adult market.  Tennis play occasions surpassed 600 million in 2008 for the first time ever,
Tennis is being offered to more and more kids which is up 33% from 2003.
through school programs and other curriculum.  Continuing players grew to 15.13 million, up 9% over 2007.
 Ball shipments are up 16% since 2003.  Nearly 6 million new players tried tennis for the first time in 2008, which is up
 The new QuickStart Tennis play format is bring- 3% over 2007.
ing kids 10 and under into the game using  6 million former players, the most ever, came back to the game in 2008—up
equipment, court dimensions and scoring scaled 7% from a year earlier.
to their age and size.  The Tennis Health Index shows that tennis participation increased 10.8% in
2008 and an estimated 15.5% in 2009.

Why Is Tennis Participation Growing?

 The tennis industry has developed a strong infrastructure, providing more places to play, programs to learn in and partners to play with.
With unified industry support, we’re reaching more consumers through grassroots initiatives, and this has led to an increase in both recre-
ational and league play. Plus, we have a solid delivery system of tennis teaching professionals.
 It promotes a healthy, active lifestyle with great social benefits. In fact, one hour of tennis will burn more calories than virtually any other
traditional sport.
 We’ve developed the “GrowingTennis System.” Providers can visit growingtennis.com for all types of information, to sign up for industry
initiatives and more. In 2008 alone, more than 1,600 facilities were added to the system.
 Attendance at pro tournaments continues to grow, as well as television coverage. The US Open is the highest attended annual sporting
event in the world.
 It’s relatively inexpensive to play—all you need is a racquet and a can of balls. Research shows that tennis participation may not be as
affected by the down economy.

TIA Tennis Forum Set For Aug. 30 Nominate for the Tennis Industry Hall of Fame
Mark your calendars for the third annual Tennis Industry Asso- The Tennis Industry Hall of Fame recognizes those individuals who have
ciation Tennis Forum, which will be in New York City on Sun- made a significant impact to the sport, from the 1960s to the present.
day, Aug. 30, just before the start of the US Open. You’ll hear Nominations are made in four categories: inventors, founders, innovators
all the latest news about the state of the tennis industry, and contributors.
including participation growth, equipment sales data, the latest Anyone is welcome to submit nominations by going to
grassroots tennis initiatives, http://tennisindustry.org/HOF/. The final inductees will be honored at a
and much more. Last year, special reception in New York City, just
more than 300 people attend- before the start of the US Open during
ed the Forum, which is held dur- the USTA Tennis Teachers Confer-
ing the USTA Tennis Teachers ence. The Tennis Industry Hall of
Conference. Stay tuned for more infor- Fame was created last year, and the
mation on speakers at this year’s Forum. first two inductees were Dennis Van
Register today at TennisIndustry.org. der Meer and Howard Head.

1974 Formerly the
American Tennis Indus-
try Federation, the TIA
was an affiliated organi-
zation with the Sporting
Goods Manufacturers
1994 (Spring and Summer) Working together with the USTA, pilot programs designed to 1995 (Summer) The TIA Image Campaign
attract new players were held in four U.S. cities. The pilot programs showed that by offering kicked off in four communities. Funding for these
non-players a free tennis lesson followed by the USTA's ongoing introductory program activities came from major racquet, ball and string
called Play Tennis America (renamed USA Tennis 1-2-3 in 1998), new players could suc- companies through an assessment on product
cessfully be brought into our sport. During this same time, research was conducted to poll sales. In addition, TIA received contributions from
attitudes about tennis, particularly with kids and young adults. The research indicated the the USTA, SGMA and other tennis companies

1995
need to change the way youth perceives our sport.

1993
Association.

1974 1994
and organizations.

1993 (February) The First 1994 (Sept. 3) At the TIA Board Meeting held during the US 1995 (Spring) The
Tennis Industry Association Open, representatives from most of the major tennis companies TIA's Free Lesson
Forum was held at the Super and organizations pledged to launch the "Initiative to Grow the Blitz program began
Show, where leadership of the Game," with its two-fold focus: (1) increase tennis participation by in 25 cities.
TIA began to campaign for a introducing new players to tennis through free tennis lessons and
unified industry-wide effort to Play Tennis America and (2) change the way tennis is perceived,
build tennis participation. particularly with youth, through an image campaign.

20 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org
Moving Ahead Together
Growing the Game

Thanks to the united efforts of the Tennis Welcome Center

Success Stories
TIA, USTA and industry partners, Homewood-Flossmoor Racquet

T
& Fitness Club, Homewood, Ill.
tennis continues to move forward— The facility has more than
3,800 family memberships and
for the benefit of all. has been honored by the USTA,
he tennis industry’s unified, multifaceted effort to grow this sport is stronger NRPA, and TIA for tennis pro-
gramming, excellence in park
than ever, thanks to the willingness of people, companies and organizations
and rec management and
within this business to pull together and continue to support key industry ini-
more. “Persons entering the
tiatives. With backing by the USTA, manufacturers, teaching pro groups, retailers, facility immediately encounter a Welcome
tournament directors, media and others, industry initiatives are generating more Center, as opposed to a front desk,” says Man-
interest in the sport, bringing more people into tennis, and retaining them in the ager Sylvia Gothard. “The first function of the
game. Welcome Center Staff is to meet and greet.
The driving force behind many of these cooperative initiatives is the Tennis They are friendly and send off a very positive
Industry Association. Along with key support from its partners, the TIA is able to vibe.” Homewood-Flossmoor’s biggest event
implement programs and initiatives that have an impact throughout the tennis busi- is the 10-day TennisFest, which includes free
lessons and clinics, free picnics, a 53-event
ness. “For many years, the TIA has been the group that brings all of us together for
non-sanctioned tournament, and much more.
the good of the game, to help drive growth in all areas of this sport,” says TIA Pres-
It drew more than 2,500 people in 2008.
ident Jon Muir, who started his two-year term in January and who is serving on the
USTA board of directors as a presidential appointee and Executive Committee Timberhill Tennis Club, Corvallis, Ore.
member. “As a trade organization, the TIA belongs to everybody in this business.” “New players are the life-blood
Important in moving this industry forward is the TIA’s longstanding focus on of any club, and being a Tennis
technology, says TIA Executive Director Jolyn de Boer. “Through all of the programs Welcome Center is a great tool
and the Growing Tennis System, our use of technology keeps things streamlined to get more of them,” says Ten-
nis Director Hunter Lipscomb.
and scalable.”
Every fall, Timberhill hosts an

Tennis Welcome Centers

Key industry initiatives include:
Open House with free evening
classes and activities for non-members. If they
join, they get a discounted initiation fee, then a
The more than 2,500 Tennis Welcome Centers throughout the U.S. have led the few weeks later, there’s a “Meet the Mem-
charge in growing the sport and are the centerpiece for programs and initiatives to bers” event for those new members.
increase tennis participation. These facilities provide well-rounded programs to new And also in keeping with a true TWC, Tim-
and current players of all ages and abilities. berhill offers a month-long adult refresher
About half of all TWCs are located in public parks, and every month, more pub- course, which includes court time. “This pro-
gram does a really good job of bridging the gap
lic and private facilities sign on to become a Tennis Welcome Center. On average,
between beginning occasional players and a
each Tennis Welcome Center gains 39 new players and retains 34 players, and 82
frequently playing member,” says Lipscomb.
percent of all TWCs report increased revenue from lessons. “The program provides a clear pathway to
Tennis facilities meeting certain basic requirements can become TWCs and active membership, as well as into our more
receive free marketing and promotional support to attract new players. advanced adult classes.”

1998-2002 The TIA partnered with 2003 (Fall) Recognizing the increasing demand for technology,
the USTA on the USA Tennis Plan the TIA embarked on a focused mission to provide online ser-
for Growth. A key component was vices including GrowingTennis.com, launched to tie industry ini-
the USA Tennis Pathway, developed tiatives together and provide a single stop for facilities and
to provide new tennis players with providers to use technology to reach consumers about their
local opportunities to Try-Learn-Play programs and events. The TIA also introduced TennisConnect

1997 1998 2003 2004

and Compete. to provide an online business tool for facilities and retailers.

1997 (September) The TIA's Initiative to Grow the
Game served as a catalyst for the USTA to focus
more on increasing tennis participation, which led to
the USTA’s USA Tennis Plan for Growth. This com-
prehensive five-year plan to build the player base
included an additional investment from the USTA
between 1998-2002.
2003 (Fall) The TIA, USTA and industry lead-
ers joined in a groundbreaking campaign to
increase tennis participation through an image
campaign and the website tenniswelcomecen-
ter.com, where people can enter their ZIP
codes, find a Tennis Welcome Center location
and learn how to “play tennis fast.”
2004 (Fall) With obesity on the rise in the U.S., Cardio
Tennis was launched as a new, fun, group activity, featuring
drills to give players of all abilities an ultimate high-energy
workout that beats going to the gym. Taught by a teaching
professional, Cardio Tennis includes warm-up, cardio work-
out, and cool-down phases. Participants consistently elevate
their heart rates into their aerobic training zone.

Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org May 2009 RACQUET SPORTS INDUSTRY 21
 Growing the Game
Cardio Tennis Cardio Tennis The Team Behind
Success Stories Cardio Tennis is adding new players to tennis by Cardio Tennis
demonstrating the exercise and fitness benefits of The National Cardio Ten-
Midtown Tennis Club, Chicago
the sport. It’s a fun way to get in shape and lose nis Speakers Team was
Midtown, which was
formed at the inception of
one of the first facilities weight, even for someone who has never played
the Cardio Tennis program
in the U.S. to offer Car- tennis. In just four years, Cardio Tennis is now in 2005 to help educate
dio Tennis when the offered at more than 1,700 facilities nationwide the industry and serve as official nation-
program was created by (and interest internationally has exploded), and that al trainers. Today, the team consists of
the TIA in 2004, grossed
number continues to grow each month. In 2009 30 well-respected teaching pros in the
$138,000 on CT in
CT4Kids will be introduced into the marketplace. U.S., working with TIA Cardio Tennis
2008. Head Tennis Pro Butch Staples
Cardio Tennis features group drills to give players Manager Michele Krause (above). The
says at least part of that success is due
of all abilities a high-energy workout that helps any- CT Speakers Team consists of:
to running advanced and 90-minute
classes vs. 60 minutes. About 200 peo- one—whether a veteran player or beginner—get in
Katrina Adams
ple participate in 20 CT classes every shape and stay in shape, and have fun doing it. CT Eric Alexson
week at Midtown, and the club hosts participants consistently elevate their heart rates Lance Anderson
several Cardio Tennis extravaganzas and can burn more calories than in singles or dou- Jorge Andrew
throughout the year, filling all 18 courts bles tennis. The focus is on getting a great workout,
for an hour and a half of CT. “Our pros S. Ardenfriend
but players also improve their tennis skills in the Rosie Baries
believe in Cardio Tennis and love it,”
process. And importantly, surveys show that facili- Jorge Capestany
says Staples. “They create a lot of
ties are increasing revenues (for lessons, pro shop Ken DeHart
energy on the court and that is a mag-
net for participants. It really starts with sales, court bookings and memberships) due to Car-
Lee DeYoung
the passion of the instructor.” dio Tennis. Carmen Garcia
Cardio Tennis sites (which must also be TWCs) Glenn Gerbino
Dana Point, Calif. are listed on national consumer tennis websites for Jason Gilbert
Christine Schueller lost
free. Official sites also have access to free drills and
more than 40 pounds by Feisal Hassan
marketing and advertising materials, which include Luke Jensen
playing Cardio Tennis
three times a week. ads they can run in their local area featuring fitness Whitney Kraft
guru and Cardio Tennis spokesmodel Denise Viola Madej
After seeing such great
results, she decided to Austin. In addition, a top-notch Cardio Tennis
Greg Moran
become certified so she Speakers Team, led by TIA Cardio Tennis Manager Chris Ojakian
could teach Cardio Tennis at her own Michele Krause, travels the country conducting David Oom
club. “I felt like I was giving back to the workshops and more. Bill Osterhold
members of the club,
who have been so sup- Ajay Pant
portive from the very Check out Grow- Greg Patton
beginning of my coaching ingTennis.com and David Robinson
click on “workshops” Troy Robinson
career,” says Schueller.
“It is also such an amaz- for our Industry Cal-
David Schwartz
ing feeling to have people endar, which includes
Heather Silvia
get excited about the way Cardio Tennis and Michelle Skelley
they are hitting the ball Tennis Welcome Cen- Butch Staples
and moving faster on the ter workshops and
court as a result of taking events, Growing Ten- Mike Woody
Cardio Tennis!" nis presentations, and Sophie Woorons-Johnston
more.

2006 Cardio Tennis received a
major marketing push in the U.S.
when Tracy Austin took up the call
and started her tour of tennis
hotspots in the U.S., showing con-
sumers how fun, healthy and
active a Cardio Tennis workout is.
2007 The “36/60” project is
developed, and it later becomes
the QuickStart Tennis format for
bringing kids into the game on
smaller courts (36 and 60 feet
long), with age-appropriate
equipment.
2007 Better Your Business Workshops 2007 (August) The
(now called TWC Business and Technolo- first TIA Tennis
gy Workshops) are developed and offered Forum at the USTA
in key markets, with the aim to help facili- Tennis Teachers
ties and retailers boost their business by Conference in New
using key technology resources offered by York City was held
the TIA and other partner groups. during the US Open.

2006 2007 2008

2006 The Tennis Service Representative program
is launched providing a “sales force for tennis.”
The national network of TSRs, which are part of
the USTA section staff, travel the country and visit
thousands of tennis clubs, facilities, parks and
schools, helping local tennis providers with pro-
gramming and ideas to boost participation.
2007 The new Tennis Health Index
compiles data from a number of key
surveys and studies that together give an
accurate measure on an annual basis of
the state of tennis in the U.S., including
the Court Activity Monitor, which is a
monthly indicator of playing trends.
2007 (Fall) To encourage kids to begin playing tennis at a
younger age, as they do in many other sports, QuickStart Ten-
nis was developed. This exciting new play format for learning
tennis—designed to bring kids into the game by utilizing spe-
cialized equipment, shorter court dimensions and modified
scoring, all tailored to age and size—is divided into two levels,
ages 8 and under and ages 10 and under.

22 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org
 Growing the Game
QuickStart Tennis QuickStart Tennis
The QuickStart Tennis play format is a great way to introduce kids 10 and under into Success Stories
tennis. Tennis is scaled to shorter courts, smaller racquets, low-pressure or foam Dropshots Tennis, Centennial, Colo.
balls, lower nets, and modified scoring—all tailored to the age and size of kids. The Matt Nelsen decided to take his
format was introduced in March 2008 by the USTA, and in less than a year, nearly love for tennis and combine it
1,000 sites across the country are using QST to bring the sport to youngsters. with his ability to work with
Many organizations and manufacturers, including the USTA, TIA, USPTA, PTR, and young kids and open a tennis
facility exclusively for children
NRPA, have contributed to the new QST format. For teaching pros and facilities, QST
10 and under. In February
gets more kids on court at one time, so facilities and pros can generate more revenue.
2008, the 25-year-old, who
But importantly, kids start having fun right away, play more quickly, are on teams, recently won Entrepreneur of the Year in Cen-
and want to stay with the game. QST is also being incorporated into USTA Junior tennial, opened Dropshots Tennis, where
Team Tennis, sanctioned tournaments, and the USTA Schools Program. everything is kid-friendly: Two carpeted 18-
When you start offering QST-format programs, you can register them for free at by 36-foot courts, smaller racquets and softer
and easier to hit balls. Nelsen follows a simpli-

Other Key Initiatives

GrowingTennis.com, where they’ll appear on national consumer websites.
fied and unique way of teaching tennis to
these youngsters—his ACE method: Active
skill building, Coordination and agility, and
Growing Tennis 50/50 Co-Op Program: Receive matching funds for your advertis-
Entertaining.
ing and promotion so you can attract new or former junior and adult players into the
game. Co-op advertising/promo-tional dollars between $250 and $2,500 are available The Longfellow Club, Wayland, Mass.
for a 50/50 match for each par- The kids’ program at Longfel-
50/50 Co-Op Program Success Story ticipating facility. Funds must be low is called ZipZone Tennis
Harrisonburg City Tennis Program, Harrisonville, Va. used for marketing/advertising and follows the Quickstart Ten-
expenses such as newspaper, nis format. The program has
John Raker, the city’s director of tennis, used
four 60-foot courts and eight
the TIA’s 50/50 Co-Op Program to help make radio or TV advertising; printing
36-foot courts. “We have about
tennis bloom in his community. “Our city of fliers, inserts or coupons;
200 kids every week partici-
tennis program was really in decline,” he direct mail campaigns, billboard pate in our summer camps and we had more
says. “But the 50/50 program gave us the advertising, etc. (GrowingTen- than 300 new kids start playing tennis this
opportunity to advertise to showcase tennis.
nis.com) year on the ZipZone courts,” says co-director
Now, tennis has emerged as one of the top
Tennis On Campus: Currently of tennis Phil Parrish. “Our business is up 20%
participatory sports in the Park & Rec Department.”
more than 500 college campuses right now in a down economy and I can
In 2008, participation in the city’s junior tennis clinics
across the country provide orga- attribute that to ZipZone Tennis.”
grew by nearly 37%, play increased in a QuickStart Tennis
program by 97% and an adult beginner lesson program nized play for 30,000 partici-
grew by more than 60%. pants. Teams compete either
through intramural tournaments
and leagues or in a more structured sport club environment. Developed by the USTA
to promote the expansion of recreational tennis on college campuses, each USTA sec-
tion has a Tennis on Campus Championship, and winning teams advance to a nation-
al tournament every spring. (tennisoncampus.com)
No-Cut High School Tennis: This USTA program encourages and recognizes high
school coaches who make a commitment to their schools by not cutting any student
who tries out for the team. Since its inception, the No-Cut program has nearly dou-
bled each year. Now, nearly 1,800 coaches have a no-cut philosophy, allowing thou-
sands of students who may have otherwise dropped the sport to play for their school.
(USTA.com/nocut or GrowingTennis.com)

2008 (Spring) James Blake joined Maria Sharapova on promotional materials for Tennis Wel- 2008 (Fall) The official Tennis Industry News website was creat-
Every year, the TIA has increased its com-
come Centers and Cardio Tennis. This was the first time since 1999 that participation topped ed as a one-stop search for tennis industry news and information.
mitment to providing market research
25 million players. TIA and ASBA expanded their partnership to bring more benefits, services, Consumers can find the latest newsfeeds from RSI magazine fea-
and, working with the #1 leading research
and research to the court construction segment of the industry. TIA also expanded its partner- turing TIA member news plus an official tennis industry calendar,
partner, Sports Marketing Surveys, to pro-
ship with Racquet Sports Industry magazine to include a new RSS feed for company press TIA features from past RSI issues, GrowingTennis newsletters and
vide research about tennis participation,
releases and news. TennisConnect signed up its 100,000 user. The TIA expanded its insur- archives, quick links to industry partners, industry newsletters,
tennis consumer study, dealer trends,
ance offerings with TIA TennisInsure. and a tennis media and manufacturer search.

2009
retail market and census shipments. To
date, nearly 90 tennis-specific research
documents are issued annually.

2008 (June) The monthly GrowingTennis Newslet-
ter debuted, designed to facilitate in delivering
news, stories, and tips for all the GrowingTennis ini-
tiatives. The newsletter is sent to more than 13,000
people in the tennis industry and includes monthly
features such as Cardio Tennis Player of the Month
and Tennis Welcome Center of the Month.
2008 (August) To recognize those individuals who have
had a significant impact on our sport, the TIA created the
Tennis Industry Hall of Fame to nominate inventors,
founders, innovators and contributors from the 1960s to
the present. At the USTA Tennis Teacher’s Conference in
New York City, Dennis Van der Meer and Howard Head
were inducted into the inaugural class.
2009 (Winter) A new industry-wide initiative was created to attract more
young talent into tennis industry positions and to create more financially
lucrative and stable job opportunities, particularly for teaching professionals.
Careers in Tennis strategies include informing young adults with a passion
for tennis, from high school to their late 20s, of opportunities within the ten-
nis industry and promoting the positive aspects of working in tennis, such as
the lifestyle, helping others, health benefits, and financial opportunities.

Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org May 2009 RACQUET SPORTS INDUSTRY 23
 Making Your Numbers
Your Research Source

T
Boost your business, and your profits, with research
available from the TIA.
he Tennis Industry Association is the research source for
facilities, retailers, court construction companies and
manufacturers and offers a comprehensive research
package that focuses on every aspect of the Tennis Market-
place. In today’s challenging economy, it’s more important
than ever to stay informed about what is happening in this
industry. And it’s easy to do that
Research Overview with research provided by the
TIA—and it can make a huge dif-
The Tennis Industry Association has
ference for you and your busi-
put together a comprehensive
ness.
research package that focuses on
The TIA produces more than
every aspect of the Tennis Market-
80 tennis-specific reports and
place. Partnering with Sports Mar-
surveys each year. All levels of
keting Surveys, we produce 88
TIA membership include either
reports annually and have tennis

Court Activity Monitor

overviews or executive sum-
market data going back to 1976. Our
maries of TIA research (the
reports include:
 Tennis Participation – who’s
amount and type of research
available varies with member-
playing and where they’re The aim of the CAM is to develop a national facility audit to
ship level and type of business).
playing. supplement participation data by monitoring key facility
 Census Reports – monitor
The TIA can also run customized
operational data. The end result is a “courts booked” or
research for any business.
what’s being shipped at whole- “games played” figure that is a monthly indicator of playing
Here’s a quick overview of
sale. trends. Facilities enter key data monthly at GrowingTen-
 Dealer Trend Reports – evaluat-
some of the research available to
nis.com, such as total number of courts, total hours booked,
TIA members.

Tennis Participation/
ing the supplier/retailer interface. and increase/decrease in play, new players, league play, etc.
 Retail Audit – tracking what’s Participating facilities receive a comparison with regional

Tennis Health Index

being sold at pro/specialty retail. trends, so they can better direct their own businesses. Go to
 Audit Chart Deck – graphical GrowingTennis.com to become a part of the Court Activity
trend reports from the Retail Monitor.

The Tennis Marketplace

Audit.
 Retailer Health Index – index
summarizing pro/specialty retail
performance.
 Consumer Reports – evaluating
what the end users think and
how they behave.
 Cost of Doing Business Reports
– for facilities, retailers and
court contractors, providing
operational analysis to see how
your business compares to
others.
 Tennis Marketplace Report –
provides an executive summary
of all TIA research and market
For more than 20 years, the TIA
has monitored national participa-
tion rates, profiles of recreational
players and the “state of the This year-end
game.” Recent studies have been report provides an
conducted in conjunction with executive summary
the USTA and expanded to of all TIA research
include a Tennis Health Index, and market intelli-
which is composed of different gence and include
elements that, together, give an an overview from
accurate measure on an annual tennis participation
basis for the state of tennis in the studies, consumer
U.S. Elements of the THI include: reports, specialty
1. Participation Study—phone retail audits, and
(USTA/TIA) retailer satisfaction
2. Participation Study—online and census reports.

Cost of Doing Business Reports

intelligence.
 Distribution Study – establish-
ing the universe of tennis retail
outlets.
 Grassroot Studies – assess-
ments of the effectiveness of
grassroots programs and partici-
pant satisfaction with new
programs.
(USA Sports Participation
Partnership)
3. Participation Study—mail
(NSGA)
4. Ball Shipments
5. Court Activity Monitor
6. Tennis Player Survey
7. Facility Survey
There are three CoDB Reports that address specific areas of
the tennis industry: for Facilities, for Retailers, and for Court
Contractors. These reports provide operational analysis so
you can see how your business compares to others of similar
size and scope. The CoDB Reports are an essential reference
tool for businesses, which use this data to benchmark key
operating areas, including revenue expectations, expendi-

24 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org
 Tennis Growth
Generates Media Hits
Tennis continues to be the fastest growing tradi-
tional participation sport, increasing 43% since
2000—far ahead of its nearest rivals, and only
one of four sports to show an increase in partici-
pation in that time span. The announcement of
this key research generated widespread interest
among the media, and within days, more than 550
stories ran in the media in the U.S., including in
numerous business, consumer and tennis trade
media, reaching an estimated total audience of
more than 230 million. The Reuters news service
developed a story that ran worldwide, and the Wall
Street Journal ran a piece titled “Is Tennis Hip
Again?” More than 250 media outlets, including
USA Today, featured tennis as “The Fastest Grow-
ing Sport in America.” Other media outlets giving
play to the story included Forbes.com, AOL Money
News, TheSportsNetwork and Yahoo!
Source: Sporting Goods Manufacturers Association

tures, and business ratios such as revenue per court, percent Tennis Consumer Reports: Early- and late-season Consumer
of gross revenue spent on rent, utilities, salaries, insurance, Reports on racquets, footwear, strings, balls and apparel eval-
etc. uate buying and playing

Research for Manufacturers

habits, brand strength, and
brand image among fre-
quent players, through
Specialty Store Retail Audit: Compiled from more than 2,000 in-depth,
monthly reports from more than 75 repre- face-to-face and online
sentative retail outlets, these quarterly interviews with avid play-
reports (monthly reports for racquets) moni- ers across the country.
tor racquets, footwear and strings through Distribution Study: This
the pro/specialty channel and tell what is sell- report gathers retailer
ing at the brand and model levels. Dealers information from manufac-
who contribute to the turers to produce an in-
Grassroots audit receive a monthly depth analysis of the size of
Surveys price-check report and a the pro/specialty tennis
For the last 20 quarterly summary of racquet and footwear mar-
years, the TIA has the pro/specialty tennis ket by region. The data-
surveyed facilities, market. Also, quarterly base can also be used to
providers and con- Audit Chart Decks are produce custom studies for
sumers to gain generated from the Retail manufacturers.
information on the Audit, which are graphi- Census Reports: The quar-
success, imple- cal trend reports. terly Census Reports con-
mentation and Dealer Trend Surveys: ducted on racquets, balls,
awareness of These biannual reports strings and racquetball
grow-the-game evaluate manufacturers’ define the total size of the
activities. Our goal performance among U.S. market. These reports
is to assess the pro/specialty dealers, enable participating com-
effectiveness of tracking dealers’ atti- panies to track market
grassroots pro- tudes toward their suppli- changes and
grams and partici- ers and telling what determine For the latest
pant satisfaction. dealers really are thinking. The trend sur- their own market share. The Census Reports research and
veys also include a Dealer Confidence consist of confidential quarterly data provided updates on this
Index, by all manu- information, visit
along Retailer Health Index facturers on
with ratings of suppliers in TennisIndus-
Last year, we added a bi-annu- wholesale
various areas. Dealers who al monitor to track performance shipments
tryNews.org.
respond to the survey in the pro/specialty retail mar- (dollars and
receive a summary of the ket using several different indi- units), compiled by an inde-
results to see how their cators, including the consumer pendent third-party account-
industry experience com- confidence index. ing firm, June and
pares to the marketplace. Associates.

Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org May 2009 RACQUET SPORTS INDUSTRY 25
 Your Online
Technological Advance

Industry Resources

F
The TIA’s focus on technology is connecting
you to your customers.
or many years, the Tennis Industry Association has empha-
sized technology in connecting all areas of this business.
“When it comes to using technology to promote the game,
the TIA has recognized a changing consumer marketplace that
demands 24-7 access to information and services,” says TIA
Executive Director Jolyn de Boer. “Our websites, particularly
through GrowingTennis.com, TennisIndustry.org and Tennis-
Connect.org, address this need.” For retailers, facilities, manu-
facturers, organizations, media and more, these websites are
the places to find out about and participate in what’s going on
in the industry. Information Technology specialists and consul-
tants inside and outside the TIA help make it easy to sign up for
and participate in key programs that not only help your busi-
ness, but help boost tennis play across the country.

GrowingTennis.com Online Enrollment

One of the main resources for the tennis industry
in the U.S. is the GrowingTennis.com website,
which not only serves as a central location for
many programs and initiatives that the TIA and
USTA use to boost tennis participation in the U.S.,
but also as a source of key information for the
industry.
Through the “GrowingTennis” System, you can
register for many of the programs you’ve read
about here. You can also get your facility listed for
free in a national database (so that you will appear
on key consumer websites such as USTA.com,
Tennis.com, TennisChannel.com and more),
update your listing whenever you want, partici-
pate in the Court Activity Monitor, and much
more. And you can find out about online enroll-
ment options for your tennis programs, which will
allow customers to register at any time of day or
night, increasing the convenience for you and
your staff, and also for consumers.
Also, GrowingTennis.com has a complete
schedule of workshops, and there’s information
about co-op funding to help you market your
programs.
GrowingTennis.com is the gateway to online enrollment for your tennis programs.
Online enrollment means increased convenience not just for your staff, but also
for consumers looking to play tennis or take lessons or clinics. Customers can
register at any time of day or night, 365 days a year. It’s customer service at its
best.
With online program enrollment, a link can be placed on your home page and
on your Tennis Welcome Center, Cardio Tennis or QuickStart Tennis “postcard”
in the GrowingTennis System so that visitors and players can register for pro-
grams. The TIA and USTA also offer additional options for payment collection and
online court reservations. Visit GrowingTennis.com or call the TIA for details.
A GrowingTennis Explosion!
Last year saw unprecedented growth in utilization of the GrowingTennis System
by tennis facilities. Total page views at GrowingTennis.com grew from 443,000
in 2007 to a whopping 2,050,000 in 2008. Since 2006, there has been an
1800% increase in tennis facilities using the system to post their programs for
consumers to find.
Consumer queries on GrowingTennis.com—as they search for programs,
places to play, and partners—have exploded. Each month, more than 2 million
consumers use the GrowingTennis System to search for events. This system
from the TIA allows tennis providers to promote their programs for free, which
then appear on popular consumer sites such as USTA.com, Tennis.com, Tennis-
Channel.com and many more. If you’re not part of this system, you need to join
the thousands of providers who are enjoying the explosive growth that this sys-
tem can deliver. All you have to do is log in at www.growingtennis.com
Also, online
court bookings
with facilities
using Tennis-
Connect sur-
passed 1 million
in 2008, and
there are nearly
150,000 regis-
tered players at
TennisConnect
sites.

26 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org
TennisIndustry.org TennisIndustryNews.org
The interactive TIA website TennisIndustry.org is the informa- TennisIndustryNews.org is your one stop search for industry news
tion source for the industry. The website also includes detailed and information. You’ll find the latest newsfeeds from Racquet
searches of retailers, facilities, court contractors, manufacturers, Sports Industry magazine featuring TIA member news, plus an
media and organizations. official tennis industry calendar, TIA features from past RSI issues,
Through the TIA’s partnership with Sports Marketing Surveys GrowingTennis newsletters and archives, quick links to industry
USA, current TIA partners,
members can access industry
newsletters,
key information that
and a ten-
can help their busi- nis media
nesses. The site con- and manu-
tains research on facturer
trends in tennis, search. Visit
details on programs, TennisIn-
links to industry dus-
resources and much tryNews.org
more. for industry
If you’re not a TIA updates.
member, just visit www.TennisIndustry.org and click on
“Membership.”

TennisConnect.org TennisConnect Success Story

TennisConnect.org is a powerful online business product that gives Macon Tennis Program, Macon, Ga.
you the latest tools and technologies to help you manage and grow In Macon, parents can sign their kids up for
your business. There are three versions of TennisConnect, to fit any QuickStart Tennis at any time of the day or
tennis business. night, thanks to a special online enrollment pro-
gram run through TennisConnect. “With this pro-
The TennisConnect version offers: gram, the shop is always open!” says Carl
 Unlimited Group E-mail/Contact Manager: Your player database
Hodge, tennis manager and head pro for the
city. “Parents can register their kids when it’s
is stored on a secure server, and you can generate emails from convenient for them.”
any computer connected to the internet. Manage distribution lists, Within 10 days of fliers being distributed at local elementary
members types, create reports and more. schools, 144 kids were registered online—almost half of the
 E-Calendar: The easy-to-use online form automatically updates registrations took place after normal business hours.
your website to make it easy to promote events and programs.
 Website Builder: Upgrade or build a new website with our user-
friendly content management tools and templates, and no more monthly web-hosting fees. TennisConnect
 Online Player Matching: Find-a-game provides you with an online database of player pro-

Tennis Connect Retailer

files. Your players control their privacy settings and can search on their own.

Tennis Connect Pro

Tennis Connect
TennisConnect Pro version adds:
 Court Scheduler/Multi-Administrator Capabilities: Provides online court reservations
(chose one or more courts) for 24/7 access by your authorized players. Players receive email
confirmations when they book a court and your facility receives notification when a reserva-
Onlin e Components
tion is made.
Online Catalog •
String Center •
TennisConnect Retailer adds: Demo Racquet Center •
 Online Catalog: Showcase the brands you promote with an online catalog that is updated Court Scheduler • •
Multi-Administrator • •
daily to include new products and styles. Your customers can browse the complete manu- Contact Manager • • •
facturer inventory, then submit a shopping list request to you. Group Email • • •
 Racquet Demo Center: Easily keep track of your demo racquets and even make demo rac- E-Calendar • • •
Online Player Matching • • •
quets available for reservation online right from your website.
 String Center: This workflow-based approach automates the restringing process (from rac-
Website Builder • • •
TIA Membership
Marketplace Research • • •
quet check-in to pick-up) and provides thorough tracking and documentation, including
Affinity Benefits • • •
receipts, overdue alerts, and automatic re-stringing reminder notices. Merchant Card Services • • •
Optiona l Features
TennisCollect • • •
For more information, visit TennisConnect.com or contact Lindsey@tennisindustry.org or 843-
Web Design • • •
686-3036 x227. Sign up for free training webinars at TennisConnect.org or access online ten- Custom Navigation • • •
nis forums, tutorials, & testimonials.

Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org May 2009 RACQUET SPORTS INDUSTRY 27
 Weather the Storm
Increasing Your Profits

In these challenging economic times, you can reduce

N
your costs and expenses—and boost your profits—with
TIA tools and resources.
ow, more than ever, your business needs to operate at
peak efficiency, and the Tennis Industry Association has
benefits to help any type of business in this industry
save money and boost profits. Through your membership in
the TIA, you can save on credit-card processing fees, insur-
And look for special
offers from sponsors:
TIA sponsors and partners have many special offers and dis-
counts just for TIA members. For instance, for facilities and
teaching pros that are part of the Tennis Welcome Center net-

TIA Merchant Card Services

ance, shipping fees, travel, and much more. work, you can save on tennis balls and beginner racquets.
From T-shirts, to trophies, to lesson plans, drill programs, ten-
nis bags and more, our sponsors are ready to help your busi-
Our agreement with Preferred Card Services ness and your bottom line.

brings credit-card processing rates to as low
Communications,
Marketing &
Branding
Adrenaline, a “promotis-
ing” agency, wants to help
TIA members drive busi-
ness with a free copy of
one of their business and
brand-building tools:
Brand Slam, a brand
Insurance Discounts
as 1.23 percent, plus
25 cents per trans-
action—one of the The TIA TennisInsure program is designed to meet the insur-
most competitive ance needs of your tennis facility or retail tennis business. TIA
rates in the country. members have access to a custom
You can save hundreds, if not thou- insurance program created to
sands, of dollars a year. respond to your health, liability,
In addition, you can access the property, auto, umbrella and work
experts at CapitalQ, a company comp requirements. And, as a bonus, we’ve negotiated a 5%
devoted to helping educate mer- to 10% package discount for members through a highly rated
chants so they can make better deci- (A+) national insurance com-
sions regarding their credit-card pany.

Publication &
development and evalua-
processing, and to finding quality TennisInsure

Media Discounts
tion worksheet, or Ad-IN, a
solutions at competitive prices. Check Success Story
promotion marketing and
out the equipment, merchant and Lobster Sports
communications template.
payment solutions, educational arti- “TennisInsure has
Ace Publishing Group Receive a free
truly been a life-
cles and more at capitalq.com.

(which handles editing for
the award-winning RSI
magazine) can help you
with all your communica-
tions needs—staying in
touch with members or
clients; putting together
stories, press releases,
newsletters or special sec-
tions; or developing print
or web content.
Shipping Discounts
one-year sub-
scription to
Racquet Sports
As a TIA member, you can enjoy dis- Industry magazine. Also TIA
counts with some of the country’s members can receive 25% off
premier ship- advertising rates from RSI.
ping compa- Members also can receive a
nies. free subscription to In-Tenn
FedEx online magazine and can
Advantage: Members can save up to receive a half-price discount for
32% on FedEx Overnight, up to 20% Bob Larson’s Daily Tennis
saver!” says Melis-
sa Bush, the
financial manager
for Lobster Sports.
“As a small com-
pany, we’re always looking for
ways to save money without los-
ing quality. TennisInsure was able
to broaden our coverage and took
the time to ensure that there was
a clear understanding on our part
while saving us thousands of dol-

The Sherry Group can
help raise awareness of
your new or existing tennis
center, league, tourna-
ments or special events
through a local or regional
PR campaign. TIA mem-
bers receive a 50% dis-
count.
on FedEx Ground and up to 70% on
FedEx Freight. Additional discounts
may apply when processing ship-
ments online, and there are no mini-
mum shipping requirements. You can
enroll online, and the program is
available for existing FedEx cus-
tomers.
For full details of the program, con-
tact the TIA directly.
Travel Discounts
News. lars. Upon renewal, TennisInsure
saved us about $13,000 over the
cost of our premiums for the prior
The TIA Membership Card policy period.”
offers hotel, air, car rental,
event, and other discounts for
all TIA members through the Active.com
network. Discounts also extend to dining
and entertainment, event tickets (including
with TicketMaster) and much more.

28 RACQUET SPORTS INDUSTRY May 2009 Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org
Make Money Without Spending Money!
Go to GrowingTennis.com and receive free promotional and mar-
keting tools when you register your facility as an official Tennis
Welcome Center, Cardio Tennis site or QuickStart Tennis site.
You’ll be able to post your tennis programming information for
free on the GrowingTennis.com system—so hundreds of potential
customers can find you easily on major tennis websites.
Online Enrollment: Consumers can sign-up for your pro-
grams online when you list them through the GrowingTennis Sys-
tem. This simple sign-up registration will make it easier for your
customers and for you, too. You can also add payment options
through Active and TennisConnect, or call us for details.

Growing Tennis Training Workshops/Making Money With Cardio Tennis

Looking for more ideas and tips to help you save money and run your business
more efficiently? Go to a GrowingTennis Webinar/Presentation or a Cardio
Fr ee T r a i n i n g ! Tennis Workshop. The free interactive, hands-on Webinars are every
Every Mon. & Thur.
Monday and Thursday at 2 p.m. EST. Visit GrowingTennisTraining.com
2 p.m. EST
Sign up at for a complete Webinar schedule and to sign up. It will show you how to
GrowingTennis.com! get the most out of the GrowingTennis System.

List your facility The Benefits of Using the GrowingTennis System

and programs for free!
When you sign up on the GrowingTen-
nis System and fill out the “postcard,”
your information will automatically
appear on key consumer websites,
including priority placement on
USTA.com. Other sites where con-
sumers will be able to search and find
your listing include Tennis.com, Ten-
nisChannel.com, TennisWelcomeCen-
ter.com, CardioTennis.com,
QuickStartTennis.com, MyTennisCen-
ter.com, and many more.
GrowingTennis
Success Story
Rudgear Park, Walnut Creek, Calif.
“My whole business has
been started and has suc-
ceeded because of the
TIA,” says USPTA pro Brett
Stephenson. “The joint
websites are my only
source of advertisement.
Being an independent professional at a
small park doesn't give me the luxury of
‘high power’ marketing.” Stephenson has
been involved in GrowingTennis.com for
three years, and with that support on his
side, he’s built Rudgear Park into a local
tennis hotspot. “Players in this area now
have a full-service tennis opportunity
without having to pay dues or join an
expensive country club.”
Become an official Cardio Tennis or Tennis Welcome Center site and you’ll be able to
take advantage of many benefits to help you grow your business, including free offi-
cial marketing kits.
• Cardio Tennis Marketing Kit includes: 6’ x 4’ banner, Heart Rate Range Poster,
James Blake Cardio Tennis Poster, Cardio Tennis brochures, marketing, media and
music CDs, Cardio Tennis magnets and postcards. Plus discounts
on music for your Cardio Tennis program at Power
Music and ClickMix. And you can receive discounts
on Polar heart-rate monitors and the opportunity to
have a Rally for the Cure Partnership.
• Tennis Welcome Center Marketing Kit includes: 3’ x 6’ ban-
ner, TWC stickers, business cards, fliers, bumper stickers,
window decals, and resource manual.
Plus, there are additional benefits for all official Tennis
Welcome Center, Cardio Tennis and QuickStart Tennis
sites that include:
• Access to 11 free program-specific drills on tennis-
drills.tv and a discount membership to gain access to
more than 700 drill videos.
• Password-protected online marketing and media tools to expand your
program.
• Monthly GrowingTennis E-Newsletter.
• The opportunity to receive additional media publicity though the TIA’s public rela-
tions partner, The Sherry Group.
• Online enrollment and sign-up options for consumers.
• One-year subscription to Racquet Sports Industry magazine.
• Co-op dollars from $250 to $2,500 to market and advertise your program.
• An opportunity to be listed as one of the Top 50 TWCs, receive a plaque to hang in
your facility, and gain local media exposure.
The program is supported by the USTA, TIA, and industry organizations in an effort
to get more people to play tennis and stay in the game. You can do your part to help
grow the game by making your program and your facility part of the GrowingTennis
System.

Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org May 2009 RACQUET SPORTS INDUSTRY 29
Information Source Positive PR & Growing Tennis Grow The Game Support for
80+ Reports Communications System Initiatives Unified Mission
- Participation - Newsletters - Na ti o n a l d a t a b a s e - TWC’s Industry partners
- Census Shipments - Press Releases 20,000 fa ci li t ie s - CardioTennis working together:
- Consumer Trends - State of Industry - I n d u s t r y Co n t a c t s - QuickStart Manufacturers,
- Dealer Trends - Growth Story 13,000 - Co-op Funding USTA, USPTA, PTR,
- Retail Audit - Tennis Forum - TennisConnect - Workshops allied organizations
- Cost of Doing - Hall of Fame - Consumer - “OnTheRoad” and others to grow
Business Studies - Careers Searches Event Schedule game/businesses
- Consumer Studies - Environment - Member Support

Thank you to our industry partners who support our

efforts to grow the game and the economic vitality of tennis.
Participating Partners & Allied
Participating Member Organizations
Partners

Supporting Members
24hTennis Adrenaline LLC Armor Crack Repair
Club Corp Club & Resort Tennis Services DecoTurf ESPN
Fromuth Tennis Golfsmith Golf & Tennis Havana Bob's
J.A. Cissel Mfg. Co., Inc. Lobster Inc. New Balance
NGI Sports Oncourt Offcourt Own The Zone Sporting Goods LLC
Palmilla Tennis Club Playmate Ball Machines Rebounces
RSN Promotions Inc. Sports Tutor TennisMD
Tennis Canada Rocky Mountain Sports Tennis Life

And the 400+ Affiliate, Associate, TennisConnect and Individual

members who support the tennis industry.
Join the TIA now! Call 843-686-3036 or visit www.TennisIndustry.org