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www.beautifulisrael.org.

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Education for Sustainable Development
charachteristics*
 Evolving and dynamic concept seeking to
balance human and economic welfare for
the present and future generations with
cultural values and respect for the
environment and the earth’s natural
resources.

 Aims to empower all people of all ages to


develop the appropriate knowledge and
skills; to adopt attitudes and values and
shape behaviors towards sustainable
development in order to assume
responsibilities for creating a sustainable
future.
*Horizon 2020 program, Influencing Sustainable Consumption and Production patterns in the Mediterranean Region through Education for
Sustainable Development
Education for Sustainable Development

 Transdisciplinary and holistic


approach
 Learners centered
 Values driven
 Promoting critical thinking & problem
solving
 Employing a variety of educational
methods
 Promoting decision-making
 Medium and long-term planning
 Locally relevant
Education for Sustainable Development
One “problem” with ESD is its “dynamic” character. It shows the direction, it points towards a better
world. However, this dynamism allows sometimes for misconceptions, misunderstandings and arbitrary
interpretations. Quite frequent when attempts are made to address production and consumptions issues.
Prof. Michael Scoullos MIO-ECSDE & GWP MED Chairman
We are here to inspire people to create a change by helping
them:
 Develop a sense of responsibility and involvement toward
the environment
 Rise respect, curiosity and love for nature and our
surroundings
 Acquire and Implement knowledge
 Connect between safeguarding the environment and the
quality of life
 Take action
How we do it?

The center for Center for content and Visitors Center for
environmental Studies experience Environment and
Sustainability
ESD for a change
Our Principles
 Assimilation of knowledge
 Raising awareness to our life environment
 Change of attitude towards our surroundings
 Building communities (Green Ambassadors)
Our methods
 Inhouse developments abilities
 Pedagogical flexibility
 Original & modern teaching aids
creative, computerized and interactive
 Wide range of educational programs –
in subjects / length / depth
 Variety of teaching methods
 Significant learning processes
 Cater for diverse audiences
 Working in small groups
Our Team
 Head of the Center for Environmental Studies [PhD. In Geography and Urban planning]
 10 Coordinators [Graduates In Geography, Environmental Studies and Science]
 Full-time Pedagogical developers
 Counsellors – dedicated team of academic students and graduates from
different sectors (Secular, Orthodox, Arabs…)
 External academic consultants
Our target audience & partners
 Kindergartens
 Primary schools
 Junior Highs
 High Schools
 IDF corps, commanders & soldiers
 Teachers and kindergarten teachers
 Geography & science experts
 School management teams
 Business sectors
 Apprentices
 Youth organizations
 Governmental organizations & companies
 Local authorities & municipal companies
 Env. organizations
 Pensioners
 .....
We operate Nation-wide
Special emphasis on:
 Social and geographical periphery
 Disadvantaged populations
 Special care for sectorial needs
 Integration with the community
 Developing leadership
 Operating in mixed towns / cities
 Fostering co-existence
 Reaching all corners of the land –from
north to south, including confrontation
line settlements
Our programs deal with…

 Sustainability
 Urban Planning
 Energy
 Geography
 Water & wastewater
 Ecology & natural resources
 Environmental leadership
 Yarkon river and Surroundings
 Solid waste
 Infrastructures
 The global environmental crisis
 Heritage
 ....
Our means
Variety of pedagogical methods:

 hands-on activities
 Research programs
 Field survey
 Bibliography review
 Building models
 Games
 Case studies
 Projects base learning
 Problem solving
 Group learning
 Brain storming
 Competitions
 Etc.…
Kindergarten kits
Primary schools
Junior High
Leadership for sustainable urbanism Preserving the costal environment
High Schools
‘Irotop’ – the
Academic research Urban planning
matriculation program
High Schools
Yarkon River, Case study
IDF
Open the doors to the public
Action Speaks louder than words
Green retrofit
 Renew and refresh  Increase the yearly number of visitors
 Efficient use of the space  Exemplary project
Beautiful Israel Garden
 Adaptive vegetation  Friendly garden
 Ecologic pool  Increase the biodiversity
 Bio pesticides
Beautiful Israel Garden
Beautiful Israel Garden
Public and business sectors
General Public
Visitors Center for Environment and Sustainability
The Content

Not apocalyptic
No preaching
No scientific
People may not remember exactly what you did, or what you said, but
they will always remember how you made them feel
Maya Angelou*

* An American poet, memoirist, and civil rights activist.


The “Walla” effect
Celebs
Design and visibility
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