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J u a n L a u r i e M a n u e
J u a n L a u r i e M a n u e
J u a n L a u r i e M a n u e
J u a n L a u r i e M a n u e

J u a n

L a u r i e

M a n u e l

S c h e k t m a n

L i n d a

D e l

R a n d y

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C o m p a g n i K y n s o n

Agenda  People – Consumers Major consumer Occupation  Place (Grocery Store) Location Characteristics of
Agenda  People – Consumers Major consumer Occupation  Place (Grocery Store) Location Characteristics of
Agenda  People – Consumers Major consumer Occupation  Place (Grocery Store) Location Characteristics of

Agenda

Agenda  People – Consumers Major consumer Occupation  Place (Grocery Store) Location Characteristics of the

People Consumers

Major consumer

Occupation

Place (Grocery Store)

Location

Characteristics of the place Floor plans

Product Promotion Price

CONSUMERS
CONSUMERS
CONSUMERS

CONSUMERS

Major consumer Female 40 - 60 years old and more Occupation Office workers or housewife
Major consumer Female 40 - 60 years old and more Occupation Office workers or housewife
Major consumer Female 40 - 60 years old and more Occupation Office workers or housewife

Major consumer

Female 40 - 60 years old and more

Occupation

Office workers or housewife

PLACE
PLACE
PLACE

PLACE

Location In the Cheongnyangni station next to the Lotte Department Store. This is a convenient
Location In the Cheongnyangni station next to the Lotte Department Store. This is a convenient
Location In the Cheongnyangni station next to the Lotte Department Store. This is a convenient

Location

In the Cheongnyangni station next to the Lotte

Department Store.

This is a convenient place because this is deserving by buses and trains.

Characteristics of the place There are three floors, and the all three different areas are well distincts and organized.

Floor plans There are 3 floors from the fourth floor to the sixth one. 1.
Floor plans There are 3 floors from the fourth floor to the sixth one. 1.
Floor plans There are 3 floors from the fourth floor to the sixth one. 1.

Floor plans

There are 3 floors from the fourth floor to the sixth one.

1.

In the sixth floor, there are some specific item shops

such as: Hi-mart,Toys R us, Motor max, Dear baby;

2.

The fifth floor is about clothes, cosmetics and home

products with: the super sport, It. Street, Nature

republic,The face shop, Room X Home, Daiso and so on;

3.

The fourth floor contains food with a “restaurant”.

Why culture center or food are needed in the grocery store?

PRODUCTS
PRODUCTS
PRODUCTS

PRODUCTS

3 major products : Shampoo, beers and Ramen Shampoo Method of display There is an
3 major products : Shampoo, beers and Ramen Shampoo Method of display There is an
3 major products : Shampoo, beers and Ramen Shampoo Method of display There is an

3 major products: Shampoo, beers and Ramen

Shampoo

Method of display

There is an entire section only for shampoo and the products are displayed by brands and product extension (one section for a brand with inside the different products of this brand).

Product assortment

It’s diverse there is a large choice of brands in which there is a large number of products. Easy to compare.

Price mark

The price is place is registered under the product, it is easy to find, understandable and comparable.

Promotion

There is promotion in the form of price reduction percentage and

a gift or an additional product/sample for a product purchase.

Beer Method of display There are two different sections: the first one is only for
Beer Method of display There are two different sections: the first one is only for
Beer Method of display There are two different sections: the first one is only for

Beer

Method of display

There are two different sections: the first one is only for Korean beers and the second one is for foreign beers.

Product assortment

There is a lot of choices and it’s easy to compare.

Price mark

The price is easy to find, understandable and comparable thanks to the clear distinction between the different beers.

Promotion

Group bundle promotion.

There is no promotion for the Korean beers but only for foreign beers.The promotion is the form of price reduction if the

consumer purchases more products (ex: 1 beer is 3,900 KRW and

for 4 beers the total price is 9 000KRW).

Ramen Method of display Ramen as the shampoo are display by brands and product extension.
Ramen Method of display Ramen as the shampoo are display by brands and product extension.
Ramen Method of display Ramen as the shampoo are display by brands and product extension.

Ramen

Method of display

Ramen as the shampoo are display by brands and product extension.

Product assortment

Large choice: there are small size ramen for a one person, big size ramen and packs.

Price mark

The price is easy to find, comparable and understandable.

Promotion

There is promotion in the form of price reduction

percentage (ex: 10% cheaper).