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A.

Perancangan Model Struktural (Inner Model)

B. Evaluasi Model Pengukuran (Outer Model)


 Uji Validitas Konvergen
Indikator Kode Convenience Economic Risk Fidelity Adopsi Bukalapak
General Convenience X1 0.604
Time Saving X2 0.7
Flexibility X3 0.503
Effort Saving X4 0.679
Payment Methods X5 0.405
Low Prices X6 0.874
Comparison Shopping X7 0.921
Personal Information X8 0.637
Internet Channel X9 0.761
Delivery X10 0.637
Fidelity X11 1
General Convenience Y1 0.543
Time Saving Y2 0.582
Flexibility Y3 0.49
Effort Saving Y4 0.603
Payment Methods Y5 0.418
Low Prices Y6 0.526
Comparison Shopping Y7 0.654
Personal Information Y8 0.48
Internet Channel Y9 0.556
Delivery Y10 0.051
Fidelity Y11 -0.457

Dengan output software sebagai berikut:

 Uji Validitas Diskriminan


Indikator Kode Convenience Economic Risk Fidelity Adopsi Bukalapak
General Convenience X1 0.604 0.402 0.194 -0.101 0.543
Time Saving X2 0.7 0.093 0.657 0.582
Flexibility X3 0.503 0.116 0.6 -0.131 0.49
Effort Saving X4 0.679 0.28 0.268 -0.391 0.603
Payment Methods X5 0.405 0.289 0.24 -0.187 0.418
Low Prices X6 0.267 0.874 0.095 -0.206 0.526
Comparison Shopping X7 0.429 0.921 0.244 -0.114 0.654
Personal Information X8 0.274 0.372 0.637 -0.194 0.48
Internet Channel X9 0.617 -0.066 0.761 -0.326 0.556
Delivery X10 0.261 0.045 0.018 0.703 0.051
Fidelity X11 -0.277 -0.172 -0.327 1 -0.457
General Convenience Y1 0.604 0.402 0.194 -0.101 0.543
Time Saving Y2 0.7 0.093 0.657 0.582
Flexibility Y3 0.503 0.116 0.6 -0.131 0.49
Effort Saving Y4 0.679 0.28 0.268 -0.391 0.603
Payment Methods Y5 0.405 0.289 0.24 -0.187 0.418
Low Prices Y6 0.267 0.874 0.095 -0.206 0.526
Comparison Shopping Y7 0.429 0.921 0.244 -0.114 0.654
Personal Information Y8 0.274 0.372 0.637 -0.194 0.48
Internet Channel Y9 0.617 -0.066 0.761 -0.326 0.556
Delivery Y10 0.261 0.045 0.018 0.703 0.051
Fidelity Y11 -0.277 -0.172 -0.327 1 -0.457

C. Evaluasi Model Struktural (Inner Model)


 Pengujian R2

 Uji Signifikansi
Dengan output software sebagai berikut:

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