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Debbie Gioquindo P r o fes s io n a l

MARKETING / PR EXTRAORDINAIRE Memberships


65 Rombout Rd m: 914.474.7780
Poughkeepsie, NY 12603 Member – Culinary Tourism
United States Organization

debbie@exclusivewinevacations.com Hudson Valley Wine & Grape


Association – Treasurer
(HVWGA)

S u m mar y
Marketing / Public Relations position where 20+ years of marketing,
A d d itiona l
media relations, public relations and creativity will add value to your
A c tiv itie s
operations.
Notary Public Commissioned in
the State of New York

W o r k Histor y
MVP Health Care RSVP Advisory Board Member

Fiskhill, NY, United States 2007 - Present Locust Grove Garden Party
Community Relations Coordinator Committee Member

Duties:

HVWGA Competition &


• Evaluate and coordinate regional Corporate Giving efforst to include direct corporate Banquet Chair
sponsorships & in kind donations.
• Responsible for planning & implementing sponsorships & CR events
• Establish & maintain relationships iwth community organizations & businesses
• Coordinate Live Well grant program Project Manager – Branding
• Coordinate Applyby Mascot appearances Hudson Valley Wine
• Approve MVP Team participation requests (organized 501c3 NFP events) Country.org
• Represent and speak on MVP’s behalf at press conferences.
• Seek, create and develop sponsorship opportunities for MVP that are on brand.
• In charge of a yearly budget over $100,000.
• Networking with community and local chambers to create sales leads and marketing
opportunities.
• Strategic communications to the community and media.
• Strategic Brand placement. Or ganiz e d E v e n t s
• Brand management.
• Created program with Dutchess County Renegades to offer special packages to MVP
members through group sales to selected games. A micro site was created for members Hudson Valley Wine
to purchase tickets online. and Culinary Food Pairing
• Awarded the United Way a grant for their Born Learning Trail. Presented and spoke at a
press conference September 2008.

Hudson Valley Wine Goddess Wine dinner at the CIA, May 2008
pairing the wining wines of the Hudson
2007 - Present Valley Wine Competition with haute
Owner cusine at the Culinary Institute of
America's Hyde Park Campus, St.
Andrew's Cafe restaurant.
Duties:

• Created blog to educate people on wine. Emphasis on Hudson Valley Wine.


• Blog Hosting on Poughkeepsie Journal
• Created MySpace, www.myspace.com/hvgoddess
• Created Ning site, www.hvwinegoddess.ning.com/
• Follow me on Twitter: www.twitter.com/hvwinegoddes
Food and Wine Festival - July 2008 at
Benmarl Winery. A Shawangunk Wine
Shawangunk Wine Trail Trail event.

New Paltz, NY, United States 2006 - Present


Marketing and Public Relations Manager

Duties: Abby Wambach Clinic


- Hudson Valley
• Designed marketing plan for events. Increased event attendance by 50%

• Branded the trail GUNKS WINE and redirected url to www.gunkswine.com

• Design and write both print and radio ads. Abby Wambach Clinic at the Hudson
Valley Sports Dome. Contacted all
• Designed, wrote and update media press kit. soccer leagues in the region. This was
a free clinic for them.
• Design and send out monthly newsletter.

• Speak with members of the press about articles on the Trail.

• Arrange for members of the press to visit.


W e b s ites
• Design flyers for events.
Hudson Valley Wine Country
• Developed Trail Blog www.gunkswine.blogspot.com
Exclusive Wine Vacations
• Created and maintain Ning www.gunkswine.ning.com
Shawangunk Wine Trail
• Created and maintain Facebook.

(part time position)

Personal Touch Travel LLC


Poughkeepsie, NY, United States 1998 - Present
Certified Travel Counselor/ Owner
• Advertising- creating advertising campaigns for a local and national market. Working
with local and regional B&B’s to create packages to bring clients to the area for
events. Working with national vendors for coop advertising. Creating ads for print and
Internet mediums. Update of niche travel website with current trips and promotions.
Writing press releases.

• Media Buying- Working with local and national

media outlets, negotiating rates for advertising in print, radio and Internet. Creating
press releases to generate complimentary stories in local and regional papers.
Internet marketing through Overture, google ad words and other sites both fee
services and free services. Creating Blogs

• Client Relations- Working clients in creating itineraries that fit their needs and
expectations. Executing travel arrangements for clients through suppliers that meet
there specific needs. Follow up when travel is complete.

• Newsletter- Create and distribute electronic monthly and biweekly newsletters to


subscribers generated via Internet and client base.

Have Children Will Travel


Lake Oswego , OR, United States 1997 - 1999
Ask the Travel Agent

Travel Writing
Travel Depot
Wappingers Falls, NY, United States 1996 - 1998
Independent Contractor

Designed, presented, and executed travel plans for clients.

Regal Travel
Wappingers Falls, NY, United States 1990 - 1996
Independent Contractor

Designed, presented, and executed travel plans for clients.

Beacon Broadcasting
Beacon, NY, United States 1986 - 1991
Office Manager

Duties:

• Creating radio marketing plans for clients and time placement.


• Copy writing.
• Selling advertising time, arranging and billing co-op.
• Accounting: A/R; A/P; GL; Payroll

E d u c ation
SUNY College at Buffalo

1981 - 1985
BS, Business

Institute of Certified Travel Agents Wellesly MA

CTC, Certified Travel Counselor Designation

C o m puter Skil l s
Qaulified in all of the following programs:

• Quickbooks Pro
• Quicken
• Word
• PowerPoint
• Excel
• Adobe CS2 (Adobe Illustrator, InDesign, Photoshop)
• Dreamweaver
• Social Networking