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The views expressed in this presentation are the views of the author and do not necessarily reflect the views or policies of the Asian
Development Bank Institute (ADBI), the Asian Development Bank (ADB), its Board of Directors, or the governments they represent. ADBI
does not guarantee the accuracy of the data included in this paper and accepts no responsibility for any consequences of their use. Terminology
used may not necessarily be consistent with ADB official terms.
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By:
Ahmed Naeem- Ministry of Finance and Treasury
&
Hassan Mohamed- Health Protection Agency
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OVERVIEW
Increasing expenditure on
Universal Health insurance
350,000 2,000
MVR Millions
1,800
300,000
1,600
250,000 1,400
Number of persons
1,200
200,000
1,000
150,000
800
100,000 600
400
50,000
200
0 0
2011 2012 2013 2014 2015 2016 2017
Increasing trend in
Sedentary lifestyles and
unhealthy diet
NCDs
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Before
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Now
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7%
39%
12% Cardiovascular Disease
Cancers
Other NCDs
2% Communicable/maternal,
parinatal and nutritional
10% 12%
Total Deaths 1300
conditions
Injuries
NCDs are estimated to account for 81% of all
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Changes in Government
Policy towards selected SSBs
Non-fiscal measures:
Prohibition of Energy Drinks in Schools from 01 January
2017 onwards, extended also to cover healthcare
facilities
Cannot be sold or consumed within school premises
Sponsorship and consumption is not allowed for school
events
Advertisements cannot be placed within or at a place
where it could be seen while at school.
Fiscal measures:
Change from value based excise duty to volume
based excise duty in 02 March 2017, on imported SSBs
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Lessons learned
Policies need to be more comprehensive
to prevent industry from taking
advantage of loopholes
Whole of government and whole of
society approach is critical
Evidence based Advocacy and public
voice critical to ensure political
commitment
Multi pronged and multi-level
interventions need to be considered
A public awareness advocacy campaign
necessary prior to policy formulation and
during implementation as well
Should cover locally produced SSBs
Use of tax revenue on implementing
policy needs to be explored
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THANK YOU