Bigger & Better

News Roadblock
News
Masthead

Confidential + Proprietary Confidential + Proprietary

Thank you for making News Masthead a success …
Case studies published

● Strong performance
○ Average overdelivery of
impressions - 120%
○ CTR - 0.7% for English and 0.45%
for Hindi Pack

… but time to make this bigger!!

Confidential + Proprietary
 84% of the total Digital Population consumes
News and Information

● Premium Audience - 93% users use mobile phone worth more than Rs 7000

● Impactful Placement - CTRs > 0.4%

● Engaging creatives - Interactive creatives for driving action

● More reach and less cost than print

Report - comScore Reports Top News/Information Digital Media Entities from Desktop Computers and Mobile Devices in India Confidential + Proprietary
BIGGEST News Roadblock: Across English and Hindi

93% of users use phones

English 63% 37%
worth more than Rs 7,000
हंद 77% 23%

Biggest News Property Premium Audience Male Audience

English 65% in Metro

हंद 90% in Hindi Belt

Cheaper than Print Engaging Rich
Jacket Saves you Time Media Creative Targeted Audience

Confidential + Proprietary
Biggest News Property - English News
News English Masthead English Roadblock News
Masthead Roadblock

11 M 22.5M
Impressions Impressions

Rs. 16.65 Lacs Rs. 32.8 Lacs

CPD CPD

● Standardized Mobile and Desktop Ad Units across top 9 English

News publishers
● High Viewability Units
● High CTR +0.4%

News
Other Ads Roadblock

Confidential + Proprietary
Biggest News Property - Hindi News
Hindi Masthead Hindi Roadblock
16.5 M 27M
News
Impressions Impressions News
Masthead Roadblock
Rs. 16.12 Lacs Rs. 26 Lacs
CPD CPD

● Standardized Unit on Mobile across top 14 Hindi News

publishers
● High Viewability Units
● High CTR +0.3%

News
Other Ads
Roadblock

Confidential + Proprietary
Simplify Ad Creation Management - Single Platform to
build rich media ads fast
● Cross Screen capabilities

○ Simplified HTML5 authoring, even for dynamic campaigns.

○ Create mobile rich media ads with responsive-design support

○ Use the Creative Preview App to preview

● Dynamic Creative Support

○ Build flexible, swappable creative

○ Use rules-based logic to serve multiple ads

○ Auto-optimization ensures the best performing ads always show up.

Source: Doubleclick blog

Note : Please make sure creative size is less than 30Kb for better CTR Confidential + Proprietary
BIGGEST News Roadblock - Other benefits

● No need to track individual deals - saves you time and effort

○ Standardized premium placement on multiple premium news publishers at one place

● Impactful Ad Sizes - 300X250, 728X90, 160X600

● Programmatic Guaranteed CPD Deal

○ No Data discrepancy

○ Transparency in the execution

Please note: There is no change in the Regional Indic (Non-Hindi) Masthead. Check Appendix Confidential + Proprietary
 Print Comparison

Print Digital Masthead

Average
Issue
Publication Half Page Ad Rate Cost per Reach Publications Reach Masthead Rate Cost per Reach
Readership
(AIR)

The Times of India 5,063,000 12,500,000 2.5 Top 9

English 5,000,000 1,664,000 0.33
Publishers
The Hindu 1,568,000 3,500,000 2.2

Top 14
Hindi Dainik Bhaskar 13,872,000 4,500,000 0.3 5,000,000 1,612,000 0.3
Publishers

93% of these users use phones

worth more than Rs 7,000

Confidential + Proprietary
Rate Card

Impressions Card Rate

Pack (M) (Lacs)
Masthead 11 16.65
English
Roadblock 22.5 32.8
Masthead 16.5 16.12
Hindi
Roadblock 27 26
Indic Masthead 6.5 6.35

These rates are

inclusive of DBM
fees

Booking Form Link

Bookings can be cancelled upto 7 days in advance. No cancellations will be entertained after that.
Please note: For Regional Indic (Non-Hindi) Masthead please check Appendix Confidential + Proprietary
Targeting available

● Target deals according to State/Mobile Carrier/First Party Audience.

● These targeted deals will not be CPD deals, because we cannot estimate the number of impressions.

● These deals will be CPM deals at below mentioned CPM

Card Rate (Rs)

English 210

Hindi 135

Confidential + Proprietary
 2
* All pages on Mobile and Desktop of top English News Publishers
English News * Banner Ads - 300X250, 728X90 and 160X600
Roadblock * Double the Reach by buying 3-day pack

0
1
Audience Reach & Performance Inventory Mock List of Publishers 2

Mobile Web + Desktop

M 63% F 37% 22.5M ● NDTV English
Daily
● Indian Express
Geo Top 8 Metro 65%
Impressions
● Financial Express

Rest of India 35% 5M +0.4% ● India Today

Daily Reach CTR ● Business Today
Age 18-34 61% ● Tribune
Deal Terms ● Deccan Chronicle
34-44 16%
Formats Size ● ABP News
Rest 23% Image 300X250
HTML5 728X90
Smart <7K 6%
(<50Kb) 160X600
Phone
Deal Types Platform
Value 7K-10K 27% PG - CPD Mobile
(Rs) Desktop (1) Based on statistics from Jul 2017
(2) Final List of publishers may vary based
10K+ 67% Rate Card on the booking date
Rs 32.8 Lacs
These Rates are valid till 30th Sep 2018
 * Mobile ATF Slot on Top Hindi News Publishers 2 - All Pages
Hindi News Roadblock * 300X250 Size Banner Ad
* Double the Reach by buying 3-day pack

0
1
Audience Reach & Performance Inventory Mock List of Publishers 2

● Dainik Bhaskar - Mobile Web + App

M 77% F 23% 27M ● Aajtak - Mobile Web + App
Daily
● AmarUjala - Mobile Web
Geo Hindi Speaking
Impressions
● ABP News - Mobile Web
90%
Market
6M +0.3% ● Rajasthan Patrika - Mobile Web

Rest of India Daily Reach CTR ● Jansatta - Mobile Web

10%
● Punjab Kesari - Mobile Web

Age 18-34 82% Deal Terms ● NDTV Khabar - Mobile Web

● Livehindustan - Mobile Web
Rest 18% Formats Size ● Khabar India TV - Mobile Web
Image 300X250
● News 18 - Mobile Web
HTML5
Smart <7K 7%
(<50Kb)
Phone
Deal Types Platform
Value 7K-10K 35% PG - CPD Mobile Web
(Rs) Mobile App (1) Based on statistics from Jul 2017
(2) Final List of publishers may vary based
10K+ 57% Rate Card on the booking date
Rs 26 Lacs
These Rates are valid till 30th Sep 2018
 Indic News Masthead * Mobile ATF Slot on Top Indic News Publishers 2 - All Pages
* 300X250 Size Banner Ad
(Excluding Hindi) * Double the Reach by buying 3-day pack

0
Audience 1
Reach & Performance Inventory Mock List of Publishers 2

AndhraJyothy (Telugu)
M 72% F 28% 6.5M 3M Mathrubhumi (Malayalam)
Daily Daily Reach Divya Bhaskar (Gujarati)
Geo Local States 80%
Impressions
Loksatta (Marathi)

Rest of India 20%

ATF +0.2% Divya Marathi (Marathi)
Anandabazar & Ebela (Bengali)
Placement CTR
Age 18-34 69%
Zee News (Marathi, Bangla, Tamil)

Deal Terms ABP Live (Bengali, Marathi, Punjabi, Gujarati)

34-44 16% The Hindu (Tamil)

Formats Size
Rest 15% Image 300X250
HTML5
Smart <7K 5%
(<50Kb)
Phone
Deal Types Platform
Value 7K-10K 32% PG - CPD Mobile Web (75%)
(Rs) Mobile App (25%)
10K+ 63% Rate Card (1) Based on statistics from Jul 2017
(2) Final List of publishers may vary
Rs 6.35 Lacs based on the booking date
These Rates are valid till 30th Sep 2018
Appendix

Confidential + Proprietary
Increase reach by running campaign for multiple days
Single Day Two Days Three Days

Reach Reach
increases by increases by
50% 50%

11M Users 16.5 M Users 22 M Users

...3 Day campaign will double the reach