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Brief
Oracle & Orange organized a 24-hours hackathon as they have
started a revolution on designing the future of messaging & bots.
Problem
To design a service via a chatbot that enlightens users around the
question “What should I do with my life?”.
Solution
A life journey advisor chatbot that gives you support and guides you
when you need it.
Why?
Humans experience crisis moments along their life and when
seeking for help, friends and family appear to be busy. Who
supports you in those moments?
• User personas
• User scenario
• Paper & pen
Ivana Andrea Kosta
• Chatbot persona
s
• Chatbot Prototyping
Mungo Me
Discover
Hackathon
I took part in “HackUX: Bots” Hackathon organized by Oracle&Orange
in April 2018.
which consisted on
DAY 1
Let’s go pubing and brainstorm
The same evening of the Hackathon kick-off, we headed to the pub to
brainstorm on questions that the chatbot should/could ask to users.
Exercise takeaways
• Group discussion where opinions from each team member were
captured and shared in loud voice.
DAY 2
Affinity maps
As we arrived Andrea and I started to sort the existing data gathered
during previous’ day brainstorm using affinity diagrams.
DEMO INFO
PERSONALITY
PREFERENCES
ATTITUDES
Time constraints
Due to the limited hackathon working time, we made time-decisions
which sacrificed some steps in the UX process.
Define
Persona
Mungo and Kostas leaded the work on creating Baba Martin target
user persona archetype.
Scenario
I leaded the creation and definition of a user scenario for Fiona.
She is in crisis;
Bot persona
We named our chatbot Baba Martin which subtly connects the bot
service & its benefits.
BABA MARTIN
Baba means father in the Middle Martin for Martin Luther King,
East and South Asia area. one of the most visible
spokesperson and leader of our
history.
Design
Bot personality
As a life journey advisor service, Baba Martin personality is knit
together to its persona and its content.
who
Motivates you
Challenges you
Deliver
A persona, scenario and chatbot were created. We had 1.5 hours left to
work in Baba Martin prototype using Botsociety.
Prototype
Outcome
We created a very good service in 24 hours. Baba Martin was
coherent and catching; the chatbot addressed a good % of our
research questions and solved the project problem.
Takeaway 1
Takeaway 2
Takeaway 3
Baba Martin fantastic team (from left to right): Kostas, Mungo, Andrea, Ivana
and me.