Вы находитесь на странице: 1из 19

IELTS PRACTICE TESTS

LISTENING
TEST 03
IELTS-PRACTICE-TESTS.com Practice Test / Listening

IELTS-PRACTICE-TESTS.com
Good Luck!

Please note that while we truly hope that the pack will help you to achieve the IELTS test band
score you need, by purchasing this pack you agree to the 'Terms and Conditions of Use'. This
pack, which includes all pages and the associated audio files, is for your own individual study
only. The pack or any of its contents can not be shared or transmitted in any form without the
prior written consent of TruLern Ltd.

Please remember copyright laws exist to help us ALL. Breach of copyright kills creativity,

IELTS-PRACTICE-TESTS.com
innovation and healthy competition. If you breach this copyright you could face legal action
against you.

Respecting copyright makes our world a better place. Please respect our copyright.

Once again, many thanks and once again, the very best of luck with your IELTS test.

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

Terms and Conditions of Use

The terms ‘IELTS PRACTICE TESTS’, 'TRULERN', ‘us’ and ‘we’ refer to the owners of the IELTS-PRACTICE-TESTS website.
The term ‘you’ refers to the user or viewer of our website.

Copyright Notice
Unless otherwise expressly stated, copyright or similar rights in all material presented on this website, apart from those held
on any 'links' page and used as hyperlinks to other websites, are owned by TruLern Ltd.

You are entitled to download and print the practice tests for your own individual study use only and you are not permitted to share
free or commercialy, or distribute free or commercially any of the contents in any form. Copies of the website pages which you
have saved to disk or to any other storage system or medium may be used for subsequent viewing purposes or to print for your
own individual study use only. You may not (whether directly or indirectly including through the use of any program) create a
database in an electronic or other form by downloading and storing all or any part of the pages from this website without prior
written consent save as expressly authorised by an agreement in writing between us. Unless with our prior permission no part of
this website may be reproduced or transmitted to or stored in any other website, nor may any of its pages or part thereof be
disseminated in any electronic or non electronic form, nor included in any public or private electronic retrieval system or service.

IELTS-PRACTICE-TESTS.com
Terms of Use
You agree that all the materials displayed on or available through this website including without limitation any and all names,
logos, data, information, graphics, underlying software, displayed on or available from this website are protected by copyright,
trade mark and other intellectual property laws and are available for your own individual study use only. You must not copy,
modify, alter, publish, broadcast, distribute, sell, transfer or share any of these materials without our express written permission.
You agree to use this website and its content, and the services and products delivered herein only for lawful purposes.

Warranties and Disclaimers


Your use of this website including all content downloaded or accessed from or through this website is at your own risk. Every
effort is made to keep the website up and running smoothly. However, we take no responsibility for, and will not be liable for, the
website being temporarily unavailable due to technical issues beyond our control. In no event will we be liable for any loss or
damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from
loss of data or profits arising out of, or in connection with, the use of this website.

Whilst precautions are taken to detect computer viruses and ensure security, we cannot guarantee that the website is virus-free
and secure. We shall not be liable for any loss or damage which may occur as a result of any virus or breach of security. We give
no warranties of any kind concerning the web site or the content. In particular, we do not warrant that the website or any of its

IELTS-PRACTICE-TESTS.com
contents is virus free. You must take your own precautions in this respect as we accept no responsibility for any infection by virus
or other contamination or by anything which has destructive properties.

Whilst making every attempt to secure personal data, we cannot accept responsibility for any unauthorised access or loss of
personal information that is beyond our control.

Through this website you may be able to link to other websites which are not under our control. We have no control over the
nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse
the views expressed within them.

You agree to indemnify and hold TruLern Ltd and its subsidiaries, affiliates, shareholders, officers, directors, agents, licensors,
suppliers, employees and representatives harmless from any claim or demand made by any third party due to or arising out of
the use or connection to this website (including any use by you on behalf of your employer or your violation of any rights of
another).

Website and Content


In compiling the content contained on, and accessed through this website, we have used our best endeavours to ensure that the
information is correct and current at the time of publication but we take no responsibility for any error, omission or defect therein.
All study materials are generally hypothetical or imaginary and are included for educational purposes only. Any resemblance to
individuals, companies, institutions or otherwise in real life is entirely coincidental. The opinions expressed in any third party
materials are not necessarily those of TruLern Ltd but are provided for academic practice and educational purposes only.

We reserve the right to change these terms at any time and you will be considered to have accepted such changes if you use this
web site after we have published the changed terms on this web site. If you have any questions about this document or our
privacy policy, please contact us.

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

Listening Test 03
IELTS-PRACTICE-TESTS.com

IELTS-PRACTICE-TESTS.com

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

SECTION 1 Questions 1 - 10
Questions 1-10
Write NO MORE THAN TWO WORDS AND/OR A NUMBER for each answer.

Travel Insurance

Name: 1 ..................................

Address: 23, Cherry Tree Lane, Lakedale

Home number: 0210 348765

Mobile number: 2 ..................................

IELTS-PRACTICE-TESTS.com Occupation:

Long term illnesses:


3 ..................................

4 ..................................

Usual insurance
company: 5 ..................................

Competitor quote: 6 ..................................

Partner's name: 7 ..................................

IELTS-PRACTICE-TESTS.com
Partner's occupation:

Partner's long term


8 ..................................

illnesses: 9 ..................................

Our quote: 10 ..................................

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

SECTION 2 Questions 11 - 20
Questions 11 - 16
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.

Airport City Link

Take a Taxi
quickest option
price set by the 11 .................. , pay about 12 ..................

Shuttle Bus
40 minutes to the city centre
13 .................. journey time about 1 hour
single: $9 return: $14

IELTS-PRACTICE-TESTS.com
buy ticket 14 .................. the bus

Metro Link
leave every 15 minutes
journey time to the centre: 15 .................. minutes
10 minute walk to the 16 ..................

Car Rental
Go to kiosks for more information

IELTS-PRACTICE-TESTS.com
Questions 17 - 20

Write NO MORE THAN TWO WORDS for each answer.

Road
AVIS HERTZ 17 ............... EASY DRIVE

EXIT EXIT
Escalator to
20 ................

BAGGAGE CLAIM 19 ............

18 ............... Shuttle Bus

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

SECTION 3 Questions 21 - 30
Questions 21–24
Which of the following does the woman mention …

A Staying in a hotel room

B Keeping your passport in a safe place

C Safety in the evenings

D Keeping your money in an money belt

E Driving in Africa

F Where to store your valuables

G A lot of people coming up to you

IELTS-PRACTICE-TESTS.com H Common scams to be wary of

I Renting a motor bike or scooter

21 .........
22 .........
23 .........
24 .........

IELTS-PRACTICE-TESTS.com
Questions 25–30

Write NO MORE THAN TWO WORDS for each answer.

25 The woman believes that the success of a trip depends on the ................ and ............... of the visitor.

26 The bus driver was waiting for the bus to be ............ before starting the journey.

27 The woman and the lady passenger had a .......................... together.

28 The woman believes the African people are very warm, generous, ................. and respectful.

29 & 30 The woman reminds the man to respect the African ............... and to be ..................... .

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

SECTION 4 Questions 31 - 40
Questions 31–33

Choose the correct letters A-C.

31 According to the speaker, when arranging a holiday people usually


A chose a hotel mainly on the basis of its location.
B know roughly how much they want to spend on accommodation.
C first choose where they want to go.

32 According to the most recent research, for most people


A ‘comfort’ is an important feature.
B a luxury hotel is the best option.
C 3 star hotels are comfortable enough.

33 According to the most recent research

IELTS-PRACTICE-TESTS.com
A for a hotel room to be comfortable there needs to plenty of space.
B ‘space’ is one of the top 3 three most important features.
C the hotel industry used to believe space was important.

Questions 34–40

Write NO MORE THAN TWO WORDS for each answer.

What budget hotels seem to be doing well:

IELTS-PRACTICE-TESTS.com
· 34 ................... the market very carefully
· developing a 35 ............ relationship with their customers

Some interesting results from the latest research:

· 'a good night's sleep'- usually first or second priority

- firm to 36 ................... firm double bed


- a quiet room

· A TV – not in the 37 .................. of the list

What traditional 3 star hotels seem to have problems with:

· use of 38 .............

· beds are often too 39 .............

· sufficient standard of 40 ..................

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

IELTS-PRACTICE-TESTS.com Answers

IELTS-PRACTICE-TESTS.com

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

SECTION 1 SECTION 2 SECTION 3 SECTION 4

1 Sheila Wilkinson 11 meter 21 B 31 B


2 0876 334 8797 12 $38 22 E 32 A
3 Traffic Warden 13 maximum 23 F 33 C
4 None 14 before getting on 24 G 34 researching
5 Travel Safe 15 25 25 approach (and) 35 closer
behaviour
6 £159.50 16 main hotel area 36 medium
26 full
7 Brian Bennett 17 EUROCAR 37 top half
27 good laugh
8 businessman 18 Ticket Kiosk 38 space
28 hospitable
9 diabetic 19 Taxi Rank 39 soft
29 culture
10 £96.90 20 metro 40 cleanliness

IELTS-PRACTICE-TESTS.com
30 open-minded

IELTS-PRACTICE-TESTS.com

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

IELTS-PRACTICE-TESTS.com Tapescripts

IELTS-PRACTICE-TESTS.com

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

SECTION 1

MAN: Good afternoon, Number One Travel.


WOMAN: Good afternoon. I booked a trip to Vietnam with you last week. My name's Sheila
Wilkinson.
MAN: Right.
WOMAN: Well, at the time I was so excited about the trip that I forgot to ask you about travel
insurance.
MAN: I see. So you'd like to take out some travel insurance with us.
WOMAN: Well, I'd just like a quote first of all and then if the price is OK ...
MAN: Sure, no problem. Can I just take your name again, please?
WOMAN: Yes, that's Sheila Wilkinson, W-I-L-K-I-N-S-O-N.
MAN: Right, thanks. Let me just get your details on the screen. The address is 23, Cherry Tree

IELTS-PRACTICE-TESTS.com
Lane, Lakedale.
WOMAN: That's right.
MAN: And your phone number is 0210 348795.
WOMAN: That's right but I'm hardly ever there so could I give you may mobile?
MAN: Yes, please do.
WOMAN: OK, it's 0876 334 8797.
MAN: 0876 334 9787.
WOMAN: No sorry, 8797.
MAN: 8797 ... sorry, OK. Um ... right and I'll need to ask you a few more questions for the

IELTS-PRACTICE-TESTS.com
insurance quote.
WOMAN: OK.
MAN: What's your occupation, please?
WOMAN: I'm a traffic warden.
MAN: OK, and I assume you are under 65 are you?
WOMAN: Yes, I am indeed.
MAN: OK, fine. Do you suffer from any long term illnesses at all?
WOMAN: No, quite healthy so far!
MAN: OK. And can I ask you which insurance company you normally use? It seems to be the
first time you've used us ... or asked us for a quote ...
WOMAN: Yes, I don't mind. We normally use Travel Safe but to be honest with you I spoke to them
earlier and they've quoted us an extortionate amount for the 2 weeks ...
-----------------------------------------------------------------------------------------------------------------
MAN: I see. And could you possibly tell me how much our competitor is quoting you?
WOMAN: About £150 ... hang on a second, I've got it here ... £159.50, total.

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

MAN: Well, I'm sure we can improve on that ...


WOMAN: I hope so ...
MAN: Right, so could I just take your partner's full name, please?
WOMAN: That's Brian Bennett ... double N, double T.
MAN: OK, and again I assume he is under 65?
WOMAN: Yes, he is.
MAN: And, his job, please?
WOMAN: He's a businessman.
MAN: And, once again, does he suffer from any long term illnesses?
WOMAN: Actually he does. He's diabetic.
MAN: I see. Well, that could be the reason why the price from Travel Safe is on the high side.
And sorry, for the insurance form, I need to know is he type 1 or type 2

IELTS-PRACTICE-TESTS.com
WOMAN: Type 2.
MAN: Right, thanks, and no other illnesses, right?
WOMAN: No, nothing else.
MAN: Fine. Just one final question then. Your trip to Vietnam, I'm assuming it's a holiday not a
work trip.
WOMAN: Well, actually my partner will probably be doing some business over there ... so I
suppose it's both.
MAN: OK, I'll tick 'both' then. Right, if you can stay on the line for just a minute or so, I can
give you a quote now ... or I can call you back if you like.
WOMAN: I'll hold, thanks.

IELTS-PRACTICE-TESTS.com
...
MAN: OK ... nearly there ... right ... hello?
WOMAN: Yes, I'm here.
MAN: OK, good news I think. We can do better than Travel Safe. For you and your partner the
cost of full cover would be under £100 ...
WOMAN: Oh, that sounds better. How much ...
MAN: Yes, it would be £96.90
WOMAN: OK.
MAN: So, would you like to go ahead with that?
WOMAN: I think so. Could you just explain to me a little more about 'full' cover ...

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

SECTION 2

(Recorded message)

Thank you for calling the airport city link help line. There are several ways of getting to the city
centre from the airport.

The first and perhaps quickest option is to take a taxi. There are always plenty of taxis outside so you
never have to wait for very long. This is not the cheapest option of course but you do not have to
worry about paying the correct fare - the taxi drivers in our city are very honest and the price is set by
the meter. As a guideline, depending on the time of day, you shouldn't need to pay more than about
$38.

The second option is to take the shuttle bus. This usually takes longer than a taxi, of course. The

IELTS-PRACTICE-TESTS.com
journey to the centre is about 40 minutes and the buses are a little infrequent - they run every 20
minutes. So if you've just missed one your maximum journey time would be about an hour. The fare
is very reasonable though, $9 for a single or $14 return. One more thing is that for this service you
need to buy a ticket from the shuttle bus kiosk before getting on. This is important because the driver
cannot sell you a ticket.

The third option is the metro link. There are trains that leave the airport every 15 minutes and arrive
in the city centre in about 25 minutes. Please note that the city centre metro station is not located in
the main hotel district so if your hotel is there you may have a 10 minute walk before arriving at your
hotel. The metro fare is $19 one way, there are no return fares. Again, you do have to buy your ticket

IELTS-PRACTICE-TESTS.com
before boarding the train.

Finally, if you're planning to do some day trips out of the city, it may be worthwhile renting a car at
the airport and dropping off there, too. All the main car hire companies have kiosks in the arrivals
lounge. Please see the map for further details or stay on the line to hear location information for the
city link services ...

-----------------------------------------------------------------------------------------------------------------

All four city link options can be easily found from the arrivals hall. The following directions assume
that you are exiting the baggage claim and customs area. So we assume you have your back to this
area and you are facing the arrivals hall.

Straight in front of you, you should see 4 kiosks. These are the rent a car companies. You have Avis,
Hertz, (Eurocar) and then our local Easy Drive. On the left of these kiosks is an exit. To find the
shuttle bus you need to go through these double doors and turn left. You then have to walk a short
distance and turn left again. You'll see the shuttle bus stop in front of you and the ticket kiosk next to
it.

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

If you've decided to take a taxi, then again from the arrivals hall, with the car rental kiosks in front of
you, turn right. There is another exit door after the airline help kiosks. Go through these double
doors and turn right. You need to cross the first road because this is a bus lane. Look to your right
and you will see a taxi rank. Don't go straight ahead because that takes you to the car park!

Finally, if you'd like to take the metro, you need to take the escalator down to the station. You can find
this escalator in front of the airline help kiosks. The ticket office is at the foot of the escalator.

One final tip, if you need to change money there are three banks located at the far end of the arrivals
hall past the airline help desks. There are also four ATMs next to the bank windows.

We hope you enjoy your stay in our city and thanks again for using the airport city link help line.

IELTS-PRACTICE-TESTS.com

IELTS-PRACTICE-TESTS.com

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

SECTION 3

MAN: Good morning.


WOMAN: Good morning.
MAN: I understand you are offering free advice now for people who have booked to go on
adventure holidays with you.
WOMAN: Yes, it's a new service, and, as you say, free for people who have booked with us. So
you've actually booked an adventure holiday ... ?
MAN: Yes, I have, just now, at your office next door.
WOMAN: OK, well, please have a seat. I just need to see your booking receipt.
MAN: Sure, just a second ... here you are.
WOMAN: OK, thanks. That's fine. Well, I see you're going on the 3-week trip to Africa. Great! Well,
before you go, there are several things you need to be aware of. You've not been to Africa

IELTS-PRACTICE-TESTS.com
previously?
MAN: No, I haven't.
WOMAN: OK. Well the first thing to say about Africa is that, even for the most seasoned of
travellers, you're likely to experience quite a culture shock on arrival. I mean the
moment you arrive at the airport, you'll probably be quite taken back by the noise, the
heat, the volume of people, and the volume of people wanting your attention! Be
prepared to be heavily pestered!
MAN: Wow, OK.
WOMAN: The other point we must talk about right from the start is, unfortunately, safety.

IELTS-PRACTICE-TESTS.com
MAN: Right. How dangerous is it, at the moment?
WOMAN: Well, of course it depends where you are, what time of day and what you are doing, and
by that I mean, you can influence the situation yourself, by your own actions. One
simple example of what I mean is carrying an expensive camera around with you in full
view of everyone. Doing something like that can make a situation more dangerous than
it would otherwise be. So you have an influence over your own safety, up to a point.
MAN: I understand.
WOMAN: Other things you should avoid doing are: getting cash from ATMs which are located
outside; never carry large quantities of cash with you of course; don't wear a watch - no
matter what it's value - you could be inviting trouble. Regarding transport, if you're
going to rent a car, be warned that the standards of driving are extremely variable - in
some areas the roads are very dangerous indeed, with very few drivers keeping to any
highway code. If you take a bus or train, always keep your valuables in your carry-on
luggage. And regarding your passport, be extremely cautious who you show it to, and
probably, the best place to keep it is in a hidden money belt. Passport theft is quite
common.

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

MAN: Right. I can see I'll have to be careful.


WOMAN: Indeed, but in my experience it's well worth it. I went there two years ago and had the
best time ever ...
-----------------------------------------------------------------------------------------------------------------
WOMAN: Anyway, as I was saying whether you have a good trip or not depends a lot on you, on
your approach and on your behaviour.
MAN: I have to remember this is a completely different culture to my own.
WOMAN: Exactly. To give you another example, when I was there, I just wanted to take a local bus
to one of the villages that my guide book recommended. So I checked with the driver,
and he said yes, they were going to the place I wanted to go to. And he told me to get on
and that the bus would leave very soon. So I took a seat and waited ... and waited ... and
waited. One hour later I was still waiting! It turned out that the driver was waiting for

IELTS-PRACTICE-TESTS.com
the bus to fill up before he left!
MAN: Oh really! Wow. I see what you mean.
WOMAN: Yes, but this is where your attitude can make a difference. In that situation, I had various
options: I could have got angry; I could have got off the bus; I could have got myself
stressed out ... you know ... none of that would have done me any good. What I decided
to do was to start a conversation with a lady near to me and we ended up having a good
laugh together.
MAN: So, in many ways, it's going to be what I make it.
WOMAN: Exactly. You know I came away with the belief that the African people are amongst the
warmest, most generous, most hospitable and respectful people in the world ... and so

IELTS-PRACTICE-TESTS.com
MAN:
yes, a lot depends on you ...
Well, many thanks for your advice. It's been really interesting talking to you.
WOMAN: You're very welcome. Just try to remember to respect their culture and be open-minded
and I'm sure you'll be greatly rewarded.
MAN: OK. Many thanks again ...
WOMAN: You're welcome. If you have any more questions before you leave, you know where I
am ...

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

SECTION 4

Good morning everyone and welcome to Travel and Tourism Module 6. So far we've looked at how
this industry is structured and some of the changes that have had a large impact in recent years. Last
time, for example, we touched on the influence of the Internet allowing people to book online and to
share their travel experiences. Today, we're going to consider another trend which is making a huge
impact on the market the low-budget hotel.

Imagine, if you will for a moment, that you're in the process of booking a short break. You've chosen
the destination, you've got your flight, the only thing left, is where to stay. You have an idea in mind
as to how much you're willing to spend so you start your search. Now you might well conduct your
search by first seeing what you can get for your money. No doubt you will also consider the location
of the hotel, how close it is to where you want to be, and also you'll have a tolerance level for how

IELTS-PRACTICE-TESTS.com
much discomfort you're prepared to put up with!

Now, if you were a hotelier trying to see things as your potential customers do you might come to the
conclusion that the best product to offer is a hotel with 3 star comfort, centrally located and at price
that will not break the bank. This would make sense, would it not? According to most of the recent,
and credible, research carried out in this area however this hotelier would probably not see his hotels
fully booked. The reason? The shift towards the low-budget hotel.

In the previous assumptions we made, we included the 'comfort level' of the hotel. We assumed that
most people do not want to stay in a grubby hotel and that the majority of us cannot afford to stay in
luxury accommodation. So, if we wanted to aim our hotel at the majority of the market a 3 star

IELTS-PRACTICE-TESTS.com
product would be our best bet. However, this latest research reveals that it is this very issue of
'comfort', and how it is defined by the market, which is creating opportunities for the low-budget
hotels, and potentially creating a significant threat for the Hilton's of this world.

What management of the low-budget chains have been able to do is to identify, extremely clearly,
what defines a 'comfortable' hotel for most people. These findings are indeed intriguing. For example,
the hotel industry has, for a long time, assumed that for a hotel room to be perceived as being
comfortable, it has to be spacious. Well, according to the latest research carried out on behalf of a
group of budget hotels, this is simply not the case. Sure 'space' is on the customers' check list, but
most of the time it doesn't even make the top 3, and in some cases, it is outside the top 5 customer
priorities. Let's have a look at these findings and their implications in a little more detail ...

-----------------------------------------------------------------------------------------------------------------

These budget hotel groups then, it seems, have stayed close to a basic marketing principle: success
depends on how well you know your customers and, with this concept in mind, they have been

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.
IELTS-PRACTICE-TESTS.com Practice Test / Listening

meticulous in their market research. Not only have they been able to determine, for example, that the
space in a hotel room is not priority for guests, but also they've gone one stage further in establishing
just how much space is considered to be enough by these customers. This of course is extremely
valuable information in an industry where space is such an integral part of the business. So what
they're doing is getting closer to their customers, and finding ways to cut costs, at the same time.

Some other points of interest from this latest research: firstly, a good night's sleep! From the slide, you
can see, that this occupies the number 1, or number 2 spot across the age ranges included in the
research. And when the researchers broke this down further, what people value most highly is a 'firm
to medium firm double bed' and a 'quiet room'. If we look at the lower priority items we might be
surprised to see that 'a television', for instance, is not even in the top half of the priority list.
Considering these two points alone, our budding hotelier might be wise to invest in new beds and
double glazing rather than spacious rooms with state-of-the-art TVs. And this is precisely what some

IELTS-PRACTICE-TESTS.com
of the budget hotel groups are now doing.

Coming back to the customer priority list, we see that 'cleanliness', is always in the top 3, also of high
customer value, it seems, is a shower ... a shower rather than a bath that is. Again, you can see the
clear opportunities for space-saving and cost cutting here.

Let's look at a real example. This photo shows a typical hotel room in a Sleep Well hotel, the budget
chain launched last year. The rooms are just big enough to accommodate a double sized bed, the
windows are indeed double-glazed, and there is a small but sufficient bathroom with a shower. And
from what we can see, the room at least gives the impression of being spotlessly clean. Here's a photo

IELTS-PRACTICE-TESTS.com
of the reception area, again looks very clean, not much space, but it seems friendly staff are on hand.

Let's now consider, the results of a survey compiled by the ITB just 2 years ago. If we go to the data
compiled for the more traditional 3 star hotel, the hotel that, you'll remember, our budding hotelier
thought was certain to be a success, we can see some very interesting links with the budget hotel data.
First and foremost, 'space', from these figures, please note, it seems the average reception area is often
larger than a single room, and second, the rooms themselves are reasonably large in order to gain
their 3 star status. Turning to common customer complaints in this sector, we can see 'unusable space'
in the room; mattresses which are 'too soft'; and a 'lack of ' the required level of cleanliness, to name
but a few. You can see where all this is going.

So, ladies and gentlemen, I will make these two reports available to you for you to consider in more
detail. Your assignment for this module is as follows ...

© IELTS-PRACTICE-TESTS.com, All Rights Reserved.


The contents are for your own individual study only. Non compliance could result in legal action against you.