Title: “CUSTOMER SATISFACTION” of HCL Infosys Products

OBJECTIVES and INTRODUCTION OF STUDY

Customer satisfaction is one of the main objectives of any organization. Every organization tries
to know the customer satisfaction about their products. So a study on customer satisfaction helps
the organization as well as me to gain a vast knowledge over the real world tastes and
preferences of customer

Whether the buyer is satisfied after purchase depends on the offers performance in relation to the
buyer’s expectations. In general satisfaction is a person’s feelings of pleasure or disappointment
resulting from comparing a products perceived performance in relation to his or her expectations.

Primary objective:

 To study about the satisfaction of the Customers of HCL Infosystem Limited.

Secondary objective:

1. To analyze the awareness of products of HCL Infosystem Limited.

2.To study about the price which can attract the consumers?

3. To study about the various promotional activities that influences the consumer.

4. To analyze the opinion of customers about storage and Packing.

Problem of the Study & REVIEW OF LITERATURE

Doing the survey, it was really an opportunity before me when I could convert my theoretical
knowledge into practical and of real world type. Fortunately, the company I got is a true follower
of the various principles of management and also one of the leading companies in its segment of
the industry. HCL Infosystems Ltd is one of the renowned names in the Software and Hardware
sector of computer industry.

The graph of sales of these respective product lines is the best in the industry as compared to
their competitors. I did my training project at HCL Infosystem, where I found all the
professionals are very much committed to their work as well as they were all professionals
enough.
The Main Problem of the statements is:

o The need for the study of HCL Technologies Ltd taken place of consumer
perception will help the organization in determining their products as well as
promotion programs.
o The project work is concerned with the study of market potential of HCL
Infosystem Limited.
o It is obvious that the HCL Infosystem Limited, products are used in various places
with in the country. The various features established for the Products are more
important.
o The Products are used in various places viz. Industries, State Electricity Boards,
Railways etc. Majority of the HCL Infosystem Products are exported to various
states in the country.
o Marketing research takes very vital role in knowing and understanding customer
needs and behaviors. Keeping in view the importance of customer satisfaction in
creating and monitoring the potential and present customers. So it made to
undertake the study of the industrial profile, especially satisfaction towards
Products in various electricity boards.
o So the survey deals with this every aspect of finding the reasons for
unacceptability of HCL Products. Whether the factors assessed by the
management have any influence on its failure and if so to what extent?
RESEARCH METHODOLOGY

Research is defined as human activity based on intellectual application in the

investigation of matter. The primary aim for applied research is discovering, interpreting, and the
development of methods and systems for the advancement of human knowledge on a wide
variety of scientific matters of our world and the universe. It is exploratory and often driven by
the researcher’s curiosity, interest, and intuition. It is conducted without any practical end in
mind, although it may have unexpected results pointing to practical applications.
TYPES OF RESEARCH:
To accomplish the objective of the study, descriptive research design is adopted to collect
the data from the consumers of the different brands. Descriptive research simply describes things
such as demography characteristics of consumers who use the product. The descriptive study is
typically concerned with determining frequency with which same thing occurs. This study is
typically guided by initial hypothesis.
DATA COLLECTION METHODS:
For any research these two types of data are necessary:
1. Primary data
2. Secondary data
Primary Data:

For this project the primary data is collected in four ways:

Through observations, Through discussion ( Department Heads & Executives),

Through questionnaires and Through Sampling procedure

Secondary Data:
The secondary data is collected from various sources available with in the organization
like Organizational web site, Company Past records, Library books, Internet, Annual reports,
Consulting administrative staff and from Consulting marketing Managers

SAMPLING:
 “Sampling may be defined as the selection of an aggregate or totally on the basis of
which a judgment of reference about the aggregate of totally is made. “Sampling is used in
conducting surveys and in studying various problems concerning production management, time
and motion studies, market research, various areas of accounting and finance and the like.
 Sample size:
For the project 50 customers were taken into consideration and they are selected on the
random basis.
 Method of sampling:
The method of sampling, which selected, is “non probability convenience sampling “.
In this method the sample insights are chosen primarily on basis of my convenience.
The sample technique adopted for carrying out the survey is stratified random.

STATISTICAL TOOLS:
Statistical techniques are to obtain findings and average information in logical
sequence from the raw data collected. After tabulation of data research have used the following
quantitative technique.

 Percentage analysis
 Charts

PERCENTAGE ANALYSIS
Percentage refers to special kind of ratio. This method is used as making comparsion
between two or more services of data. Persenatage are used to decidable relationship.
Persentage can also used to compare thge relative terries, the distribution of two or more
services of data

CHARTS
Bar charts and pie charts are used to get a clear look at the tabulated data.