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Executive Summary
Pretty Fruity . Students will provide a new business for you. New, Fresh, Juicy and
Delicious Fruits. We serve different flavors such as Mango, Waterrmelon, Banana etc. Our
business is located on SLCV. We make sure that our products are well made and clean.
The president Ms Charlene Mae Fransisco will lead and tell us our roles on how we can
contribute to this project while the vice president Ms. Darlene Cruz will help our president on
decision making of course help us in paper works the secretary Ms Jamaica Calisang will help
us in paper works she will do most of the paper works while the sales manager Mr Ralph Kevin
Baldeviso will assess and do the work in money he will tell us how much did we need to spend
to provide this that so whatever the operation manager Mr Paul Odi will help us overseeing the
production of goods and/or provision of services. It's an operations manager's job to make
sure an organisation is running as well as it possibly can, with a smooth efficient service that
meets the expectations and needs of customers and clients. Our finance officer Mr Sean Patrick
Caintic have a general responsibility to ensure that government resources are properly
managed. Depending on how their organization is structured, they may also have additional
leadership roles and responsibilities. Our accounting staff Mr Shane Atacador will they maintain
financial reports, records, and general ledgers; prepare and analyze budgets; and perform
general bookkeeping. Our sales analyst will collects data related to sales, analyzes it, and finally
reports it to the management, in order to increase the sales of a company. While collecting and
analyzing sales related information, a sales analyst takes into consideration the prevailing
economic conditions
CHAPTER II
Introductory Page
Group 3
PRETTY FRUITY
NAMES ADDRESS
CALOOOCAN CITY
VALENZUELA CITY
CITY
VALENZUELA CITY
CITY
VALENZUELA CITY
VALENZUELA CITY
C. NATURE OF BUSINESS
My team is supposed to bake fruit pies as our product, concoction of fruits to make
it unique somehow we realized that it would be to tedious, to prepare the ingredients, the
measurement details in baking and of course its production costs. So we decided to make
fruit shakes instead because we believe it’s very healthy and affordable thus the
mushrooming of flavoured teas, cold coffees other cold beverages but ours would be
unique because we planned to use only the prettiest organic fruits available in the market
and it will all be natural ingredients, no sugar or artificial sweeteners just the blended fruits,
fresh milk and honey. Fruit juices are very good sources of vitamins and minerals
necessary for our health. As a matter of fact more people are resorting to eat more fruits
and vegetables their diet because people are now aware of its health advantages even to
preventive cure of critical illness like cancer, hypertension and heart ailment. We named it
Pretty Fruity because we’ll choose the prettiest fresh organic fruits available in the market,
pretty good for everybody’s health and its be prepared by pretty girls like us.
Our estimated capital is 1000 pesos, the ingredients in our business is water, milk, sugar,
mango, watermelon and kiwi while on the items we buy cups and straw the price of
ingredients and items for mango – 100 pesos, sugar – 50 pesos, watermelon – 75 pesos,
kiwi – 50 pesos, straws – 30 pesos and cups – 50 pesos. The equipments we going to use
in this business is blender and ice pick only. The location that’s going to take place in our
business is in the SLCV Big Canteen for our packaging we are going to use plastic cups
Vision of Business
Our vision is to be a premier innovator of natural fruit flavor and ingredient solutions to the
world’s leading food marketers and manufacturers. To elevate our clients business
performance and its employees lives to a level beyond their expectations. To that end, we
will commit our time, our energy, our thought and our experience until we succeed
together.
Vision statement identifies where the categories the organization intends to be in future o
Production Plan
A. MANUFACTURING PROCESS
Second Step: Wash, Peel and Chop the fruits into small pieces.
Third Step: Add milk, sugar according to sweetness of fruits.
Final Step: Blend until smooth and creamy and there are no fruit chunks in it. Pour
prepared shake into serving glasses.
B. MACHINERY, TOOLS, EQUIPMENT
fruits we used.
Pairing Knife-
purpose knife” we
the extension of
cuts, pairing or
coring.
Measuring
spoons- We used
measuring spoons
and liquid
ingredients
accurately.
condensed milk
ingredients.
Marketing Plan
A. SWOT ANLYSIS
STRENGTHS: WEAKNESSES:
satisfaction stock
healthy
OPPORTUNITIES: THREATS:
government
This is the overall SWOT analysis of our business about fruit shakes and according to the
table above, the strengths of our business shows that we are able to serve and get loads
of customers at the same time, even during calamities or in any phenomenon. In addition,
we offer quality products as we can. The weaknesses of our business is seen that some of
our employees / staff are often rude, products are often out of stock due to limited
employees / producers, and even has barely enough to produce our products. Oftentimes,
our location where we sell is not that much crowded with people to try our products. Worst-
case scenario, our staff often spends the funds profited / earned on other unnecessary
stuff.
Our opportunities in this business include expanding our operations to other countries, and
we do collaborate with other food manufacturers to produce the best quality product
possible. Having a franchise on popular stores like malls and stalls is yet our goal in order
to reach more customers. In addition, our government strongly supports small businesses
like us to help us offer our products better. It also comes with our effective marketing
strategies.
On the other hand, the dark side of our business, the threats. The major factors that
affects our business is that some companies copy our branding name, products and the
way we offer. It is the same with having a competition since other competitors offer better
services and products than our company. Other competitors also use effective, advanced
producing methods that are superior compared to ours. Rules and regulations is the
biggest factor, we often get in trouble since it plays a big role on how the government sets
regulations on small businesses like us and can change without any notice.
B. PRODUCT
Our product is Fruit Shakes. We choose fruit shakes because it good to all. Everyone
can afford our fruit shakes. It is also good for people who loves shakes, juice etc. It is also
good to all people because it’s natural and fruits. We all know everybody loves fruits. Fruit
Shakes can be an easy way to nourish your body with essential nutrients. There are a lot
Our goals for this product is to make the louisian community healthy. They could buy
shakes from us for a low price only. Everybody will surely love this product when they eat
and they become dehydrated they can come and buy some fruit shakes to us.
C. PLACE
Our place is located at St. Louis College of Valenzuela Campus. The reason why
we choose this place is because this area is very strategic place due to the location
classroom so it can be easily to make money and we make sure that the students
Pretty Fruity
Our goal is to serve you a clean and fresh fruit shakes. We picked the
best, juicy and delicious fruits for us to enjoy it together. It gives us the opportunity
to gain more nutrients from it. We can enjoy and be nutritious at the same time by
purchasing our Fruit Shake for as low as ₱10.00. It’s better to invite some of your
Pretty Fruit has different flavors for us to have a good time. We have
Mango, Watermelon, Apple, Kiwi, Etc. For a longer happiness with us, why don’t
you try our Medium sized shake for ₱15.00. This way we can give you satisfaction
to your heart’s content. The more the merrier so why don’t you invite your barkada
Last but not the least is our Biggest and Fantastic deal, our large sized
Shake can give you Maximum happiness for our maximum price of ₱20.00. It’s
hard to wait for something that won’t come so instead of waiting, we will go to your
classroom to give you joy and have fun with us. We hope to see you soon!
E. PROMOTION
MARKETING STRATEGy
A- Assuring that the product deliver to costumers are safe and fresh.
C- Caring for costumers through delivering the great tasting foods and
healthy products of FRUIT MAGIC and by its friendly and costumers
oriented employees.
CHAPTER VI
Appendix
LOCATION MAP
Cruz, Darlene
Vice President
Odi, Paul
Operations
Manager
Baldeviso, Kevin Maravilla, Chezka
Caintic, Sean
Finance Manager
Atacador, Shane Demition, Joshua