MEQA 2nd ANNUAL CONGRESS

SWOT of Quality Progress in Saudi

Arabia and
The Road Map Forward
Presented by
Dr. Ayed T. Al-Amri
Director, Saudi Quality Council (Western Region)
April, 2008

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 AGENDA

• INTRODUCTION
• SWOT OF QUALITY MOVEMENT IN SAUDI ARABIA
• THE WAY FORWARD : ROAD MAP FOR QUALITY IN SAUDI
ARABIA
• MAJOR DRIVERS OF THE QUALITY MOVEMENT
• ABOUT SQC
• SQC PLAN OF ACTION AS A RESULT OF SWOT
• SQC FUTURE ACTIVITIES TO IMPLEMENT THE ROAD MAP

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 Introduction : K.S.A. Facts & Figures

About Saudi Arabia

• Member of OPEC & WTO
• Population : 24.9 million (2007)
• 40% Population under 15 Years
• GDP Growth : 5.6% (2007)
• GDP per head : $16,100 (2007) (IMF)
• GPD doubled during the last 5 years (2002 – 2007)
• Private sector contribution reached 45% of country’s economy
• Global Competitiveness Index 2007-2008 puts Saudi Arabia on
no. 35 out of 131 countries (World Economic Forum)
• Literacy Rate 82.9% **(% aged 15 & above - between 95 - 2005)
** Human Development Index 2007-2008 by UN
Agenda

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SWOT Analysis of Quality Progress

Where do we stand ?

SWOT ANALYSIS OF QUALITY

PROGRESS IN KINGDOM OF
SAUDI ARABIA

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SWOT of Quality Progress in KSA

SWOT Analysis of Quality Progress in

Saudi Arabia Conducted by SQC
Produced :
• Strengths trengths eaknesses

• Weaknesses • What do we do well?

• What are our advantages?
• What could be improved?
• What should be avoided?

• Opportunities pportunities hreats

• What are the interesting trend? • What conditions Affects us?

• Threats
• What are the good chances available? • What obstacle do we face?

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SWOT of Quality Progress in KSA
Strengths
• Government Initiatives of making Saudi Arabia one of the most
competitive economies
• Availability of good Infrastructure (Institutions, Resources etc.)
• Availability of one of the Youngest Population in the World
(Median age is 21 years)
• Presence of SQC, SNQC, and other Quality Societies
• Establishment of KAQA
• Introduction of National Quality Conferences
• Implementation of E-Governance across all the Governmental
Institutions
• Huge investments in the Educational Sector (Academic &
Technical i.e. King Abdullah University for Science & Technology )
Continued …

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SWOT of Quality Progress in KSA

Strengths
• Business community’s interest in Implementing Quality
Initiatives (New Generation of Leaders)
• Development of New Economic Cities / Knowledge Clusters
( 6 new cities) – Targeted to add $150 Billion to the
country’s GDP by 2020 with economic output equal to
Singapore covering an area 4 times bigger than Hong Kong
• Opening up for Foreign Direct Investments (FDI)
(Sharing Best Practices)

SWOT

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SWOT of Quality Progress in KSA

Weaknesses
• Lack of Education on the subject of Quality at Schools (Pre-
college)
• Limited Educational Resources in Arabic Language
• Gap between Academic Institutions / Technical Institutes and
the business community
• Non-Availability of National Quality Policy / Program
• Lack of National Specifications / Standards for most of the
Industries
• Lack of Strategic planning for quality in most of the
organizations
• Non-Availability of National Accreditation Programs for most of
SWOT the local Industries

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SWOT of Quality Progress in KSA

Opportunities
• Quality values in-line with Islamic values
• Sound Economic Growth and positive future projections
(sustainability)
• Young Population (70% population under 25)
• Support of Government for the local industries
• Availability of talent (local and expatriate)
• Availability of needed infrastructure
• Saudi Arabia’s Membership to WTO
• Common GCC Trade Agreements

SWOT

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SWOT of Quality Progress in KSA

Threats
• Retention of experienced Human Resources (Short term
Loyalty to the organizations due to opportunities outside the
Kingdom ; GCC, Asia and Far-east growing economies)
• Wide Gap in Quality Deployment against Developed Countries
• Saudi Arabia’s Membership to WTO
• Possibility of losing the Commitment to Quality Programs by
Business Leaders

Agenda

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 NEXT STEPS ?

What are the Next Steps : Where

do we go from here ?

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 Road Map For “QUALITY SAUDI ARBIA”

National Quality
Quality Awareness Announcing the
Obtain Leadership Policy
/ Training / National Quality
Commitment Formulation &
Surveys Declaration
Propagation

Incorporate Establish Regional

Introduce Strengthen Role of
Quality in & National Quality
University / Standards &
Education Institutes /
Industry Research Conformity
(Primary to Societies &
Collaboration Assessment
University Levels) Research Centers

Establish National Establishment of

/ Organizational National & Local
Quality Boards Quality Awards

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 Road Map For “QUALITY SAUDI ARBIA”
Growth of Performance Establish
Regional & Vision
We are one of the most National Quality
competitive economies in Institutes /
Societies &
the World Strengthen Role Research Centers
of Standards &
Conformity
Assessment
We are as good as
Establishment
industry average Establish of National &
National / Local Quality
Organizational Awards
Quality Boards Introduce
University /
Announcing the
We are near competitive National Quality
Industry
in our market Research
Declaration Collaboration

Quality Incorporate Quality

Awareness / in Education
We are reducing the Training / (Primary to
performance gap Surveys University Levels)
National Quality
Policy
Formulation &
Propagation
We are struggling to meet
Obtain
promised products or Leadership Development of capability to
delivery Quality Commitment learn, improve and change

Low improvement Policy Formulation Establishment of New Change Management Learning, Benchmarking and
capability and Deployment Institutions and Programs to Facilitate Improving to Sustain the
Agenda Phase Strengthening of existing Transition Competitive Edge
regulatory bodies

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 Drivers of the Quality Movement

Major Drivers...
• Saudi Quality Council (Western Region)

• Saudi Arabian Quality Council (Eastern Region)

• Saudi National Quality Committee (Central Region)

• Saudi Arabian Standards Organization (SASO)

• Leading Organizations Such as Saudi Aramco, Sabic

Group, Saudi Electricity Company, Saudi Arabian
Airlines, Saudi Telcom, Major Hospitals etc.

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 The Quality Movement
Government Initiatives
• King Abdulaziz Quality Award
• Prince Mohammed Bin Fahd Excellence Award
• Makkah Excellence Award
• Makkah Region Healthcare Quality Award –
• CBAHI
• Role of SASO (Saudi Arabian Standards Organization)
• Promotion of other certification such as ISO 14001,
OHSAS 18001 & HACCP etc.
ISO 9000 Certified Companies in KSA
1995 Æ 98 Companies
Agenda
December 2007 Æ more than 800 Companies
Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬
 About SQC ?

• Non-Profit; Non-Governmental Society established in

1990
• Total of more than 30 Corporate Members supporting
SQC Initiatives. More than 2200 Individual Members
• Established Dedicated Interest Groups covering these
sectors :
• Education
• Healthcare
• Safety & Environment
• Information Technology

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC MISSION ….

The SQC advances individual and

organizational performance excellence
by providing opportunities for learning,
quality improvement and knowledge
exchange

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 THE STRATEGIC GOALS ….
Become
Become Quality’s
Quality’s Body
Body Provide
Provide Quality
Quality
of
of Knowledge
Knowledge Education
Education // Awareness
Awareness
‰ Grow & make SQC an ‰ Lead Quality
accessible quality’s Campaigns /
Body of Knowledge in Promotion of Quality
the Kingdom of Saudi Provide
Provide Quality
Quality Awareness in 3
Arabia Certification
Certification defined Interest
‰ Establish Regional Groups (Education,
Quality Awards ‰ Assist Members in Obtaining Health & Environment)
Quality Certification
(Individual Professional &
Partner
Partner with
with Members
Members Organizational Certification) Provide
Provide Value-added
Value-added
Products
Products && Services
Services
‰ Become an “Active
Partner” with ‰ Provide Members full
Individuals & value for their
Organizations in their membership
quality initiatives /
journey

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 The VALUES ….

• Dedication and Commitment

• Team Work Customer Care
• ITQAN
• Knowledge sharing
• Learning & Continual Improvement

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 Serving Key Business Sectors

SQC Interest
Groups

Healthcare Sector

Education Sector

Safety & Environment

Information Technology

Agenda

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC Plan of Action As A Result of SWOT

• Creating Awareness through Technical Meetings

• Promotion of Quality Tools and Techniques through
Trainings / Workshops
• Establishment of Interest Group (Healthcare, Education,
Safety & Environment)
• Radio Talks and TV Shows
• e-Forums and Participation through Website
• Participation in National Quality Conferences
• Media Involvement (Print and Internet)

Continued …

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC Plan of Action As A Result of SWOT

• Professional Association (Other Society Collaboration /

Cooperation)
• Contribution to the Establishment of National Quality
Center and King Abdulaziz City for Science and
Technology
• Support in the Establishment of King Abdulaziz Quality
Award (KAQA)
• Established “Think Tanks" within the SQC to capitalize
on the availability of Ideas for Quality Improvement

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 Dedicated INTEREST GROUPS

Quality in the Healthcare Sector

• Organized more
than 40 Interest
Group Events
• Provided
Awareness to
more than 1000
Healthcare
Personnel

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 Quality in the Healthcare Sector
Some of the Topics Addressed in Interest Group
Meetings
• From “Care Management” to “Managed
Care”
• Quality Management in Healthcare
• Why Re-Invent the Wheel
• Patients Rights
• World Environmental Day
• Hajj Healthcare and Quality
• Challenges Facing Healthcare
Professionals : Quality Prospects

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 Dedicated INTEREST GROUPS
Quality in the Education Sector
• Organized 5 Quality in Education Interest
Group Events
• Provided Awareness to more than 500
Personnel in Educational Institutions

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 MAJOR BREAKTHROUGH EVENTS !!!
• 1st Saudi – Emirati Symposium on
Application of Quality in Governmental
Sectors Organized in Saudi Arabia during
June 2003
• Attendance of 435 plus Participants
• Shared Experience of 8 major
Organizations (Saudi & Emirati)

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 MAJOR BREAKTHROUGH EVENTS !!!
• 1st GCC Symposium on Application of Quality in
Governmental Sectors organized during June 2004 in
Jeddah, Saudi Arabia

• Attendance of more than 400

Quality Professionals
• Shared Experience of 6 Major
Organizations (Saudi & GCC)

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 MAJOR BREAKTHROUGH EVENTS !!!
• 1st GCC Symposium on Application of Quality In
“TOURISM INDUSTRY” organized during December 2004
in Abha, Saudi Arabia

• Attendance of 120
Professionals
• Shared Experience of 5 Major
Local Organizations

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 MAJOR BREAKTHROUGH EVENTS !!!

• 2nd GCC Conference on

Application of Quality in
Governmental Sectors organized
in Dubai during May 2005
attended by more than 400
participants – 50 from the KSA

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 MAJOR BREAKTHROUGH EVENTS !!!
•3rd GCC Conference on
Application of Quality In
Management &
Environment” organized
during June 2006 in Muscat,
Sultanate of Oman
- Attendance of
more than 250
Professionals
- Shared
Experience of
major GCC
Companies
Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬
 MAJOR BREAKTHROUGH EVENTS !!!
• 4th GCC Conference on Quality
Application In Governmental
Organizations” organized during
May 2007 in Kuwait
• Attendance of more than 400
Professionals
• Shared Experience of 5
Countries and 15 Organizations

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 BRIDGING WITH THE COMMUNITY

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 LEARNING FROM OTHER’S EXPERIENCES

Educational PLANT TOURS

• Saudi Aramco Innovation Center
• Saudi Japanese Automobile High Institute
• Al-Noor Hospital
• Saudi Geological Survey
• Al-Watan Newspaper
• Al-Hada & Taif Military Hospital
• King Faisal Specialist Hospital
• SCECO (W)
• Saudi Aramco
• United Sugar
• E-TQM College

Agenda

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC Future Activities for Implementing the
Road Map
SQC Initiatives that compliment elements of
Roadmap to “Quality Saudi Arabia”
• SQC 1st Quality SAUDI QUALITY COUNCIL (WR)
Sponsorship of Engineering Committee
WESTERN REGION TEL : 644-7713 FAX : 644-1123

Application in the QUALITY APPLICATION SURVEY IN SAUDI ARABIA

About Your Organization

Kingdom of Saudi Arabia a) Name:

b) Based in:
Year Formed:

Saudi Arabia Eastern Province Central Province

Survey c) Ownership:
Western Province Southern Province

Private Establishment Limited Company Public Limited Company

• Introduction of “Quality Governmental Organization

d) Primary Business:
Non-governmental & Non-profit Organization

Manufacturing - (Durable / Non-durable) Healthcare

Manager of the Year” Engineering Services / Consulting

Business Services / Consulting
Hospitality
Insurance
Telecommunications Transportation

Award
Automotive Utilities
Educational (Elementary, Secondary & Higher) Wholesales / Retailing
Finance / Banking Other

• Introduction of “Quality
Not Stated

e) Annual Revenue
Under SR 10 Million SR 10 Million - SR 100 Million Over SR 100 Million

Manager for the 21st

f) Number of Employees in your Organization
500 or Less 501 to 10,000 10,001 to 50,000 > 50,000

About You
a) Role in the Organization:

Century” Training Series b) Are / Were You Involved in Organizations' Quality Initiatives?
Yes, Your Role No

c) Indicate one category which best describes your position within your Company

• Introduction of SQC Director

Supervisor
Vice President
Engineer
Manage
Specialist
Consultant
Analyst
Audit / Inspector Coordinator / Facilitator Technician Other

National Quality Week d) Indicate your Annual Salary (SR)

< 5,000 50,001 - 90,000 90,001 - 100,000 100,001 - 120,000
120,001 - 150,000 150,001 - 200,000 > 200,000 Other

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC PLAN FOR 2007 - 2008
TENTATIVE SQC PROGRAMS FOR THE YEAR 2007 - 2008
2007 2008
Sr. Program / Activity
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
1 SQC Annual Ramadhan Symposium with Derasaat 25-Sep
2 HealthCare Interest Group Meeting # 1 Oct
3 SQC Technical Meeting # 1 19-Nov
4 SQC Officers Strategy Workshop (27 - 29) 27-29
5 Education Interest Group Meeting # 1 24-Nov

SQC Educational Plant Tour # 1: Ras Tanura Innovation Center & Sitec
6 27-29 Nov
(Prince Sultan Center…)
7 SQC Technical Meeting # 2 11-Dec
8 Value Engineering Meeting with Value Engg. Society 7-Jan
9 Annual SQC / Zairi Seminar (Quality Manager of the Future) 13-Jan
10 SQC Technical Meeting # 3 21-Jan
11 Feb

SQC Summer Break

SQC Technical Meeting # 4
12 Education Interest Group Meeting # 2 Feb
13 Educational School Tour # 2 Feb
Healthcare Interest Group Event # 1 (Quality Revolution in Healthcare :
14 Feb
Existing Quality Modules in Healthcare in KSA)
15 SQC Organized Training Feb
16 SQC Annual Forum : Survey Results Announcement March
Healthcare Interest Group Event # 2 (TQM Solutions for Healthcare in
17 4-5 March
collaboration with SGH)
18 SQC Education Symposium March
19 SQC Corporate Members Annual Gathering March
20 SQC Training Event 22-Apr
21 2nd MEQA Annual Congress 7 - 9 Apr
22 SQC Technical Meeting # 5 April
23 Medina Educational Plant Tour # 2 April
24 Education Interest Group Meeting # 3 April
25 Educational School Tour # 3 29-Apr
26 5th SQC Gulf Conference in Bahrain 1st week
27 SQC Educational Plant Tour # 3 in Bahrain 1st week
28 Education Interest Group Meeting # 4 May
Healthcare Interest Group Event # 3 (Patient's Rights under Medicine &
29 June
Law )
30 SQC Technical Meeting # 6 June

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 COMMUNICATION CHANNELS
• OPEN FORUM
• ON-LINE (WEBSITE)
• QUALITY FORUMS (ON-LINE)
• QUALITY FOCUS (Quarterly Newsletter)
• AAFAAQ AL-JOWDA (Quarterly Newsletter in
Arabic Language)

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC IN THE LOCAL BUSINESS MAGAZINES

SQC Newsletter

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC IN THE LOCAL MEDIA

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC IN THE GCC MEDIA

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC IN THE LOCAL BUSINESS MAGAZINES

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC IN THE LOCAL BUSINESS MAGAZINES

ISO 9000 Magazine

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 SQC IN THE LOCAL BUSINESS MAGAZINES

ISO 9000 Magazine

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬

 THANK YOU FOR YOUR TIME…

Do visit our website :

http://www.sqc.org.sa

Agenda

Dedicated to Quality ‫اﻟﺠﻮدة رﺳﺎﻟﺘﻨﺎ‬