Академический Документы
Профессиональный Документы
Культура Документы
1. Introduction
2. Non-member survey
3. Former member survey
2
I. Introduction
3
Why do this study?
• Too many clubs have lost their vitality
– 3 out of 5 clubs did not grow
– A third had no new members
• We need to learn what is going on and what we can do
2010 – 11
4
Research helps us understand. . .
• Why some clubs are growing whereas others are shrinking
5
Research phases
6
2. Non-member survey
7
Interest in volunteering in a group higher among women
Interest in Volunteering
Agreed at 4 or higher on a 6 point scale:
• “I believe it is very important to
volunteer for charitable organizations”
• “I am/would like to be active in the local
community”
• “I am likely to consider volunteering for
a Charitable service organization”
Men
42%
Women
58%
Rotary 69%
Kiwanis 63%
Masons 55%
Elks 47%
Optimists 32%
Source: Project Refresh Phase 5 Survey of Non Lions (Total Contact Sample) 9
Non-Lions perceive us as helping others
Q: How well do each of the following statements describe
Lions clubs? (% scored 5 or 6 out of 6)
Source: Project Refresh Phase 5 Survey of Non Lions (Total Willing to Volunteer) 10
However, our customs alone are not a draw
Q: How much do you think that you would appreciate each of the
following unique aspects of Lions club? (% scored 5 or 6 out of 6)
Source: Project Refresh Phase 5 Survey of Non Lions (Total Willing to Volunteer) 11
6 types of non-Lions interested in volunteering identified
They all agree that providing services that directly help others, helping the
local community, and offering opportunities for both men and women to
participate are important
Beyond Only
Local Local
8% 5% Casual
Family
8%
8%
Networking
9%
Low Interest
62%
Source: Project Refresh Phase 4 Survey of Non Lions (Total Contact Sample) 12
3. Former member survey
13
Most former Lions had a positive experience
Q: In general, how would you describe your overall
experience with Lions Clubs?
81% Positive
19% Negative
% Scoring 5 or 6 out of 6 on describes perfectly. Excludes those who cited lifestyle change only
Source: Project Refresh Phase 4 Former Lions Survey 17
Poor service experience was a major source of dissatisfaction
18
Club culture made a big difference too
19
4. Lion data-mining and survey
highlights
20
NA clubs’ success rates by club size trends with the worldwide average
Clubs with more than 16 members are significantly less likely to close in 10 years
One quarter of clubs with 21- 25 members will close in 10 years
World
97% 98%
N. America 93% 95%
90%
85% 97% 97%
93% 95%
76% 89%
71% 83%
74%
57%
61%
39% 53%
38%
Clubs smaller than 15 are less likely
to survive beyond 10 years
1-10 11-15 16-20 21-25 26-30 31-35 36-40 41-50 51-60 61+
The survival rate for new clubs tends to be lower than the worldwide average.
New clubs forming with 26-30 or more members have a much better chance of
remaining active
Club Survival Rate within 10 Years
World
N. America
86% 87% 86%
83% 83%
79%
77% 76%
75%
70% 70%
61%
59%
54%
% of All
14% 34% 21% 12% 8% 6% 3% 2% New
Clubs
*Note: Calculated for fiscal year 2012 among all clubs that are currently active
Source: Project Refresh Phase 1 LCI DB 23
Lions do not represent the make-up of North America
60 Urban
50 20 Suburban
40 Second City
72 Town & Country
30
20 41
10
0
Population Lions Clubs
Source: Project Refresh Phase 1 LCI DB, Claritas Prizim database 24
Lions show little age diversity across geographies
• Even though the ages of people living in the types of communities vary
drastically
• Town & Country skews older (matching the current Lions profile) whereas
Suburban and Urban skew much younger
Source: Project Refresh Ph 2 Current Lions Survey, Ph 4 Non-Lions Survey , Claritas Prizim database 25
Service the #1 reason why members joined
26
Classified clubs by satisfaction and member growth
Clubs growing
27%
World = 32%
Shrinking
Low High
Satisfaction
Source: Project Refresh Phase 2 Survey of Current Lions 27
On the surface Gold and Blue clubs are similar
• Demographically, there are no significant differences on:
Gender
Age
Marital Status
Presence of children
Education
Work status
Income
• Clubs were similar in average years since charter
28
Gold clubs are larger and growing
Avg. % Growth
2001-01 vs. 2011-01
61%
-36%
Philan-
Family Social
thropic
Clubs Clubs
Clubs
7% 10%
10%
Want
Want Want
Gender
Openness Support
Balance
19% 30%
25%
Philan-
Family TOTAL Family Social thropic
Finds ways to involve the children and families of members 39 92 18 22
Philan-
Social TOTAL Family Social thropic
Has regular meetings with other members to allow us to socialize 58 74 87 33
Is very welcoming and makes me feel as though I belong 68 80 81 72
Has regular meetings with other members to plan upcoming
initiatives 60 77 81 49
Provides opportunities to socialize with other members whom I
enjoy 64 80 77 59
Incorporates a sense of fun into the service activities 61 79 76 59
Philan-
Philanthropic TOTAL Family Social thropic
Provides valuable services that directly help others 76 88 82 93
Raises significant funds for various charitable projects 62 70 67 87
Ensures that the activity helps the local community where I live 70 77 78 86
Source: Project Refresh Phase 2 Survey of Current Lions Legend: 10 points Higher Lower 32
Family clubs
• These clubs find ways to involve the children and families of
members
• Members volunteer the most time per month and contribute a
very significant portion of their income
• Members most likely to describe there club to:
Provide valuable services to the community
Foster an environment of inclusiveness and belonging
Provide opportunities for members to socialize, and
Incorporate a sense of fun into the service activities.
• They are savvy members who are knowledgeable about the
organization and have taken advantage of support and
training from LCI HQ, District leadership, and club mentors
Philan-
Family Social
thropic
Clubs Clubs
Clubs
7% 10%
10%
Want
Want Want
Gender
Openness Support
Balance
19% 30%
25%
I would like for our club to more equally involve both men and women 41 38 13 67
I wish that our club would allow more women to serve in leadership
roles 38 35 9 58
Source: Project Refresh Phase 2 Survey of Current Lions Legend: 10 points Higher Lower 37
Want Openness
• The majority of members in these clubs want transparency to
see that club funds are used properly
• Significantly more of these members also want reassurance
that club elections are run fairly
• These clubs are very important because:
They donate the highest percentage of their income to Lions Clubs
2nd highest in terms of how much time they volunteer and how much they
contribute to LCIF
• Only a minority of members of this type of club believe that
they have any influence in their club or are satisfied by the
rewards that they receive for their investment of time and
money.
Website
Connected
members: Hold
district or
Categories are not international Newsletter
discreet. Respondent posts. “In-the-
may fall into more than
one grouping.
know.”
Behaviors: Attitudes:
•Believe women bring unique
Truly value perspectives, a strong work
women ethic and make the club more
appealing and likely to grow.
Balanced
Roles
Accepted but •Establishing an attitude of
not fully valued equality is challenging.
-1
-6
-1
-10
-9
-3
-3
25
Hours/Month Volunteered for Lions Cubs
Family
20
Philanthropic
15 Social
Want
Openness
Want Support
10 Want
Gender
5 Balance
0
0% 1% 2% 3% 4% 5% 6%
% of Income Donated to Lions Club
46
Where Blue Clubs are under-delivering
• Biggest gap is finding ways of involving children and families
• Also incorporating a sense of fun
Q10. When it comes to volunteer activities, how important to you are each of the following statements?
Importance MINUS
Q22. How well do the following statements describe your Lions club?
56
50
80
65
49
68
31
85
75
18
91
82
51
49
77
82
52
63
70
89
71
33
92
18
84
52
Important
Practiced, but
Not important
Not practiced
Beyond Only
Local Local
Family Casual X
Family Social Philan-
Clubs Clubs thropic
Clubs Networking Low X
Provide Valuable Services Interest
Want Want
Want
Protections Gender
Support
Balance
54
Key takeaways
1. Club size matters
There are thresholds of success for both existing and new clubs
2. 3 segments of successful clubs were identified:
All index high on providing satisfying service experience
i. Family clubs – family involvement in club life is important
ii. Social clubs – enjoy the fellowship aspect but no interested in family involvement
iii. Philanthropic clubs – very focused on service but not so much on fellowship or
family involvement
3. There are 3 segments of challenged clubs:
They index low in the quality of service experience
i. Want openness – frustrated with lack of transparency
ii. Want support – desired more members but is feeling lost; also not concerned
with lack of gender balance
iii. Want gender balance – frustrated with women not being treated as equals
4. Our unique rituals and customs are beginning to lose relevance
5. Non-Lion survey shows there is potential for growth
6. Women and families are key to our future success
7. There is a large gap in age profile between current clubs and their
communities
55
Next Steps
Recommend GMT and GLT teams focus on and emphasize
the importance of:
1. Chartering clubs at 25 or more members to make them more viable
2. Being sensitive to member experience
Encourage the use of “How Are Your Ratings”
3. Making service central to everything we do
Encouraging the use of Community Needs Assessment
4. Promote CEP as the way to synthesize member experience with
improved service to community
Need to focus extension efforts in higher population area with
younger members
1. Establish more family-friendly clubs
2. Allow for networking opportunities
3. Need to learn from successful clubs in these areas about what works
4. Need CGL with experience with younger adults in high population
areas
56
Thank you
57