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Q9) Before purchasing from a brand , do you study the brand online?
a) Yes
b) No
Q11) What makes you prefer Adidas? Rate on a scale of 1-5, where 1- least important and 5- Extremely
important
SCALE
FACTOR 1 2 3 4 5
Quality
Price
Product Range
Durability
Q12) How would you rate Adidas on a scale of 1-5 (1- very poor and 5- excellent) amongst its
competitors like Nike , Puma , Reebok etc.
a) 1 (Very poor)
b) 2 (Poor)
c) 3 (Neutral)
d) 4 (Very good)
e) 5 (Excellent)
Q13) What is your perception of the Brand?
a) Unique sense of style
b) Variety
c) Comfortable
d) Quality
e) Affordable
f) Popular
g) Other ___________
Q14) Rate your shopping experience of Adidas from Multi and Sole dealer shops where 1- unsatisfied
and 5- Highly satisfied.
Communication control
Brand importance
Product range
Price
Q16) Do Multi-dealer shops provide you better prices and offers than Sole dealer shops?
a) Yes
b) No