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Actividad de aprendizaje 2

Evidencia 2: Workshop “Products and services”

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write
them in a paragraph.
In general, there are 3 factors that combine to reshape the foundations of modern
economy. First of all, the digital revolution increases the reach, flexibility and agility of
companies, large and small, as multinational microenterprises. Second, international
competition attracts a million new workers and consumers who earn a living in a
downward career, and emerging countries become innovators and acquire skills.
Finally, culture changes the nature of socio-economic interactions by transforming
people's aspirations and preferences, such as the expectation of instant gratification
offered by one-click services.

On the other hand, traditional policies are obsolete in the face of the integration of
products and services in the market. The increasing value of border markets, given
the integration of the product service, is more valuable. Companies can move from
one business model to another to the ease of use of the new data protection regime -
they are under close scrutiny by companies that have more options than ever:
digitization gives companies agility. Terms of location, outsourcing and use of global
value chains to their maximum advantage.
The single market should not be seen in isolation.

Another factor such as 3D printing, also known as "additive manufacturing", could

lead to the relocation or nearshoring of the industry, since it increases the speed of
production while reducing costs and satisfying consumer demand with greater speed
and greater influence on production. Both can make production at or near
headquarters cheaper than production abroad. It requires decisive political actions
that encourage the adoption of technology by all the corporate actors that compete
internationally. However, it is likely that the relocation of some high-end production
processes is related to the construction of a stronger link between products and

Developing innovations that are not easy to replicate Adding sophisticated business
services to advanced manufactured products leads to innovations that are not easily
replicated by the competition and, therefore, provide a significant competitive
advantage. In comparison, it would be difficult to maintain that competitive advantage
with a standard product manufactured empty of an additional service component. This
story also plays
2. Write a summary of ten lines from the text.

In summary, Europe has everything going for it in this new, hyperconnected,

interoperable economy: traditional strength in manufacturing must now urgently be
complemented by world-class services.

As the European Commission ponders the future of the single market, a more holistic
and all-encompassing view must guide the upcoming strategy. Building on the global
reputation that European goods are superior in quality, there is a unique opportunity
to provide additional value – and gain international competitive advantage – by
accelerating the integration of technology, services and design. It is the only way that
Europe can succeed and excel in the ‘race to the top’ that leading competitors are
pursuing in a quest for sustainable prosperity and highquality jobs.

3. Choose a paragraph and translate it with your own words.

I am choosing the paragraph called, From Tangible to Intangible Investment:

The traditional economy, marked by incremental innovation, is reflected in investment

patterns. Today, it is invested in modern knowledge such as design, software, data,
organizational capital, which are specific skills for brand development and marketing.
They are intangible investments, which serve to encourage other types of

The goal is to reinvent continuously to follow the technological frontier, the

preferences of users and the evolution of global value chains. At present, influential
companies interact with constant innovation and specific investment in capital.
Managers understand the importance of knowledge-based capital.


Seleccioné el párrafo llamado, Desde la inversión tangible hacia la inversión

intangible. La economía tradicional, marcada por la innovación ascendente, se ve
reflejada en los patrones de inversión. Hoy en día, se invierte en conocimiento
moderno, como es el diseño, software, datos, capital organizacional, que son
habilidades puntuales para desarrollo de marca y marketing. Son ellas, inversiones
intangibles, que sirven para alentar (promover) otros tipos de inversiones.

El objetivo es reinventar continuamente para seguir la frontera tecnológica, las

preferencias de los usuarios y la evolución de las cadenas de valor mundiales. En la
actualidad, las empresas influyentes interactúan con la innovación constante y la
inversión específica en capital. Los gerentes entienden la importancia del capital
basado en el conocimiento.
4. Choose ten words from the text and organize them
alphabetically. Look for the meaning of each word.
apprenticeship aprendizaje
Behavioral Comportamiento
branding marca
Disrupt Interrumpir
forefront primer plano
Hardly Apenas
Innovations Innovaciones
Manufacturing Fabricación
Tangibles Tangibles
Thermostat Termostato

5. Match the term with the corresponding meaning.

A Client E Things created by projects

B Solution D A series of tasks to be done in a
specified sequence
C Engageement A A customer
D Project B Products and services that solve
a client´s problem
E Deliverable C An agreement between client-
service provider