“ARE THE PRINCIPLES OF PLANNING

USED WHILE PLANNING. JUSTIFY BY

STUDYING AN EXAMPLE.”

SYNOPSIS SUBMITTED IN THE PARTIAL FULFILMENT OF THE COURSE TITLED –

FUNDAMENTALS OF MANAGEMENT

SUBMITTED TO:

Dr. Manoj Mishra

ASSISTANT PROFESSOR

(Management)

SUBMITTED BY:

NAME: SATYAM

COURSE: B.B.A. LL.B (Hons.)

ROLL NO: 2040

SEMESTER: 1ST

CHANAKYA NATIONAL LAW UNIVERSITY, NYAYA NAGAR,

MITHAPUR, PATNA - 800001
 INTRODUCTION
Planning is the function of management that involves setting objectives and determining a course
of action for achieving those objectives. Planning bridges the gap from where we are to where we
want to go. It makes it possible for things to occur which would not otherwise happen . here are
several basic principles that have been devised in order to guide the managers when they
are engaged in the process of planning. Some of these principles are:-

AIMS AND OBJECTIVE

1. The researcher tends to analyse motives behind importance of CSR.

2. To find out current situation of CSR.

3. To look into the big picture of CSR i.e. impacts on society, government policies.

HYPOTHESIS

The researcher tends to hypothesise that “ CORPORATE SOCIAL RESPONSIBILITY is a

POSITIVE attempt towards the society.

RESEARCH METHODOLOGY

The researcher will be relying on Doctrinal method of research to complete the project.
 SOURCE OF DATA

The researcher will be relying on both primary and secondary sources to complete the project.

1. Primary Sources: Guidelines of CSR as prescribed by the central.

2. Secondary Sources: Journals, magazine, articles and websites.

TENTATIVE CHAPTERIZATION

1. Brief introduction about Corporate Social Responsibility :

Corporate social responsibility is a broad concept that can take many forms depending on the
company and industry. Through CSR programs, philanthropy, and volunteer efforts, businesses
can benefit society while boosting their own brands. As important as CSR is for the community,
it is equally valuable for a company. CSR activities can help forge a stronger bond between
employee and corporation; they can boost morale and can help both employees and employers
feel more connected with the world around them.

2. Nature, scope and guidelines of CSR :

Able to be used without being completely used up or destroyed

Involving methods that do not completely use up or destroy natural resources

As it relates to corporate social responsibility, it means managing a business using

sustainable methods;

Methods that will not deplete, destroy, or completely use up natural resources
Methods that can persist over long periods of time
Methods that are able to last perpetually
3. Facts, Figures and Standards of CSR of last decade and its impact :
In 2010, the International Organization for Standardization (ISO) released a set of voluntary
standards meant to help companies implement corporate social responsibility. Unlike other ISO
standards, ISO 26000 provides guidance rather than requirements because the nature of CSR is
more qualitative than quantitative, and its standards cannot be certified. Instead, ISO 26000
clarifies what social responsibility is and helps organizations translate CSR principles into
effective actions. The standard is aimed at all types of organizations regardless of their activity,
size, or location. And, because many key stakeholders from around the world contributed to
developing ISO 26000, this standard represents an international consensus.

4. Few examples of enterprise practising CSR :

CSR in Action — Starbucks

Long before its initial public offering (IPO) in 1992, Starbucks was known for its keen sense of
corporate social responsibility, and commitment to sustainability and community welfare.
Starbucks has achieved CSR milestones such as reaching 99 per cent ethically sourced coffee;
creating a global network of farmers; pioneering green building throughout its stores;
contributing millions of hours of community service; and creating a ground breaking college
program for its partner/employees. Going forward, Starbucks’s goals include hiring 10,000
refugees across 75 countries; reducing the environmental impact of its cups; and engaging its
employees in environmental leadership.

5. Overall impact of CSR on society , fir ms and cou ntry ’s econo my :

Benefit 1: The ability to have positive impact in the community
Keeping social responsibility front of mind encourages businesses to act ethically and to consider
the social and environmental impacts of their business. In doing so, organisations can avoid or
mitigate detrimental impacts of their business on the community.

Benefit 2: It supports public value outcomes

Put simply, public value is about the value that an organisation contributes to society. A sound,
robust corporate social responsibility framework and organisational mindset can genuinely help
organisations deliver public value outcomes by focussing on how their services can make a
difference in the community.

Benefit 3: It supports being an employer of choice

Being an employer of choice typically translates into the company’s ability to attract and retain
high calibre staff. There are ways to approach being an employer of choice, including offering
work life balance, positive working conditions and work place flexibility.

Benefit 4: It encourages both professional and personal development

Providing employees with the opportunity to be involved in a company’s socially responsible
activities can have the benefit of teaching new skills to staff, which can in turn be applied in the
workplace.

Benefit 5: It enhances relationships with clients

A strong corporate social responsibility framework is essential to building and maintaining trust
between the company and clients. It can strengthen ties, build alliances and foster strong working
relationships with both existing and new clients. One way this can be achieved is by offering
pro-bono or similar services where a company can partner with not-for-profit organisations to
support their public value outcomes, where funds or resources may be limited. In turn, this helps
deliver public value outcomes that may not have been delivered otherwise.

6. Conclusions and Suggestions :

The subject of corporate social responsibility (CSR) continues to fascinate social scientists. The
core issue is: do corporations have responsibilities toward stakeholders beyond shareholders
(Carroll 1979)? The CSR norm suggests that instead of focusing on maximizing shareholders'
wealth, corporations should recognize their responsibilities to a larger set of actors and therefore
invest a portion of these rents for their welfare. Yet CSR is not limited to the voluntary
redistribution of corporate rents; it raises fundamental issues about corporate responsibilities in
contemporary societies beyond their usual legal obligations. Because the limited liability
corporation was created to serve a social purpose, CSR proponents believe it to be fair to expect
that corporations will consider themselves as social actors, embedded in social interactions and
responding to societal expectations and concerns. CSR invariably entails that corporations devote
a portion of their rents to stakeholders other than shareholders. Hence, CSR is fundamentally a
political issue.
 BIBLIOGRAPHY

The researcher has consulted following sources to complete the rough proposal:

PRIMARY SOURCES:

1. Section 135 of the Companies Act, 2013

2. Companies (Corporate Social Responsibility Policy) Rules, 2014

SECONDARY SOURCES:

1. WEBSITES:

a. https://www.investopedia.com/terms/c/corp-social-responsibility.asp

b. http://www.corporatesocialresponsibility.com/

c. https://www.bigcommerce.com/ecommerce-answers/what-is-corporate-social-responsibility-
csr/