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Spring 2009
MKT501- Marketing Management (Session - 3)
http://group.google.com/group/vu-learning-pk
• Breakeven analysis
• Assumptions
7. Financial Summary
Assumptions, pro-forma monthly income statement, contribution margin
analysis, breakeven analysis. This information must be very formally done at
this stage
• Executive summary
• Promotional plan
• Business plan
In which of the stage of product life cycle there are few competitors?
• Introduction
• Growth
• Maturity
• Decline
• Business analysis
• Idea generation
• Idea screening
• Product development
http://www.google.com.pk/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US
%3Aofficial&channel=s&q=product++idea+with+company+objectives%2C+needs
%2C+and+resources+on+a+general+level%3F+&btnG=Search&aq=f&aqi=&aql=&oq=&gs_rfai=
Question No: 7 ( Marks: 1 ) - Please choose one
How many stages are there in the new product development process?
• Nine
• Eight
• Six
• Seven page 28
With what groups do firms conduct concept testing for new products?
• Competitors
• Focus groups
• Target customers
• Employees
REF:
http://www.google.com.pk/#hl=en&biw=800&bih=381&q=With+what+groups+do+firms+conduct+c
oncept+testing+for+new+products%3F+++Competitors+++Focus+groups+++Target+customers++
+Employees+&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8
http://mnav.com/contest.htm
All of the following are the sources of idea for new product development
EXCEPT:
• Competitors
• Suppliers
• Customers
Which of the following is NOT one of the stages that customers go through in the
process of adopting a new product?
• Desire page 32
• Awareness
• Evaluation
• Interest
http://vusolutions.blogspot.com/2010/05/mkt501-50-mcqs-solved-with-reference.html
Especially for which type of products the marketers should view packaging as a
major strategic tool?
• Convenience products
• Industrial products
• Specialty products
• It contains information
Packaging used for the ice creams is an example of which of the following?
• Decorative packaging
• Transport packaging
• Secondary packaging
• Primary packaging
Question No: 17 ( Marks: 1 ) - Please choose one
• Premium brand
• Fighting brand
• Costly brand
• Promotion
• Price
• Place
• Product
• 90
• 77 page 40
• 55
• 25
• Skimming price
• Penetration price
• Psychological price
Premium Pricing (also called prestige pricing) is the strategy of pricing at, or
near, the high end of the
possible price range.
Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20%
more than his competitors' price. Still his sales are increasing. Now his aim is to
maintain same pricing. He enjoys which type of leadership?
• Promotion leadership
• Price leadership
• Cost leadership
• Product leadership
REF
Situation in which a market leader sets the price of a product or service, and competitors
feel compelled to match that price.
http://www.vuzs.net/index.php/group/index.php?
option=com_content&view=article&id=308%3Amkt501-mid-term-2009-solved-by-vuzs-
team&catid=311%3Amkt501-marketing-management&Itemid=54font-size=larger
Some times companies reduce price for bulk purchases. To which of the
following would this statement hold TRUE?
• Seasonal discounts
• Trade discounts
• Cash discounts
• Trade discount
• Quantity discount
A company wants prompt payment from the customers. What type of discount
will be suitable for the company?
• Seasonal discount
• Trade discount
• Quantity discount
A seller wants payment from buyer within 10 days of sales (whereas customer
can made payment within 30 days) and offers 4% discount if payment is made
within 10 days. What type of cash discount will be suitable?
• 10/4 net 30
• 10/30 net 4
• 4/30 net 10
• Reduction in production
• Decreasing
• Highly inelastic
• Less elastic
REF
• Product
• Price
• Place page 03
• Promotion
Right Place
a. Channel
b. Coverage / Reach
c. Location
d. Inventory
e. Transport
f. Assortments
• Need page 04
• Demand
• Want
• Satisfaction
NEED
Needs can be described as human requirements
• Product oriented
• Market oriented
• Sales oriented
• Production oriented
http://www.vuzs.net/index.php/article-quizzes/250-mgt501-human-resource-
management/index.php/templates/redevo_aphelion/components/com_jcomments/images/index.ph
p?option=com_content&view=article&id=373:mkt501-online-quiz-4-solved-by-
vuzs&catid=261:mkt501-marketing-management&Itemid=55
• Focus group
• Commercialization
• Surveys
• Delivery page 06
• Promotion
• Labeling
• Packaging
Which of the following concepts is used when a company wants to expand the
market?
• Production concept
• Selling concept
• Marketing concept
• Broad environment
• Weak environment
• Task environment
• Competitive environment
http://www.google.com.pk/search?client=firefox-a&rls=org.mozilla%3Aen-US
%3Aofficial&channel=s&hl=en&source=hp&q=
%09Competitive+environment+is+a+part+of+retailer+or+not&meta=&btnG=Google+Search
Product
Price
Place
Promotion
Publics
http://vuzs.net/index.php?option=com_content&view=article&id=488:mkt501-mid-term-2010-
unsolved&catid=311:mkt501-marketing-management&Itemid=54
Market challenger
Market leader
Market follower
REF:
In this niche strategy the firm concentrates on a select few target markets. It
is also called a focus strategy
Question No: 40 ( Marks: 1 ) - Please choose one
Differentiation strategy
Define horizontal integration and explain the possible advantages of horizontal integration.
Packaging can increase the sales of product and it can harm the sales. Explain
with examples.