WE CARE

CHILDCARE
DANNY BENSON & JACQUI MOREL
 what is We Care Childcare?
AFFORDABLE ENABLING

free child care center for teen enable young parents to

parents within the Chicago remain in school, get an
Public School system education, and graduate

NEEDED AVAILABLE
our services would be
51%
currently, only 51% of teen
available during school hours
moms earn a high school
as well as 1 hour before and
diploma
after school
 We Care Childcare is a nonprofit
company that strives to work alongside
teen parents by providing services that
ease the burden associated with raising a
child during high school.

-WE CARE CHILDCARE

WE CARE CHILDCARE
WE CARE
CHILDCARE'S
GOALS
GRADUATION
We Care Childcare strives to
increase the graduation rate
of teen parents in nearby
high schools to 65% (currently
51% nationwide) by 2020.
SAFETY
We Care Childcare has a goal
to provide safe and attentive
care for 15 children and
promoting healthy child
development in all of our
program participants.
EDUCATION
We Care Childcare strives
to offer educational
parenting information to
all program parents
throughout the year
regarding child safety
and other resources to ensure
a quality home life for each
child
 OBJECTIVES
Set up meeting with neighborhood high schools to discuss potential
1
interest and current rate of teen pregnancies for goal progress reports.

Plant brochures in the high school office/classrooms targeting teen

2 moms to elaborate on how We Care Childcare is of benefit to them and
to promote interest in our program.

Collect donations from high-end donors to make our goal of providing

3 free childcare for teen parents attainable.

Develop and collect beneficial resources that promote child safety

4 outside of We Care Childcare for program parents that will be available
in our center.

Employ positive, hard working, and experienced individuals to work in

5 our center that are prepared to lead a consistent role in these children's
lives.

Meet one on one with program parents to ensure they are on top of their
6 classes. To be enrolled in our free program, students must be passing
their classes.
 Program Participants
Target Mix Expecting or current parents within
the Chicago Public High Schools.
low-income families
Hispanic
work minimum wage jobs
limited income available for parenting
responsibilities
interested in continuing their
education but understand that they
can not afford to spend around ten
Donors hours a day in class

CPS alums
College graduates, making
upwards of $100,000
family oriented, parents
settled, over 50 years of
age
Product

coloring, worksheets, time outside spent at snack and lunch

and reading time to local parks and in provided through CACFP
stimulate learning (free backyard grant
online)

socializing and play time nap time available to set one-on-one interaction
between children, routine in child's life between program parent
learning to share (thrift- and We Care staff, open
able toys) door policy
Brand

Montserrat
#f1d86a #87cefa #e78d90 Titles

Kollektif
Body Text

colors fonts

logo/images
Price
10 SPACES FOR
FREE RENT

ideally all 15 spots would be looking for spaces within high

free schools to reduce costs
drop out fee of $450/month if not, partner with church
nursery
5 AFFORDABLE
SPACES
$400/month
gives small amount of steady
income

FOOD

WAGES $3 a day to feed a child

Meet all the requirements
$9 median pay in industry for CACFP funding
We offer $12 starting salary,
want experienced/passionate
employees
Volunteer opportunities
 Place

Back of the Yards

High School is our
ideal target school
 exit

kitchen/counter space

nap room

bathrooms
tables
changing room
nursing/

toddler play area

check in desk

office/storage

entrance
 Implementation
May 2017: Attend end of the year meetings at nearby high schools to promote awareness amongst faculty
June 2017: Launch WeCareChildCare.com
July 2017: Set up monthly newsletter, begin collecting names
August 2017: Connect with alumni from CPS and set up alumni newsletter
September 2017: Set up monthly donation fund, network with friends/spread the word through conversation, have
infographic on hand
October 2017: Launch newsletter, attend beginning of the year parent event, table with raffle and signup sheet for
newsletter
November 2017: Give pamphlets to schools to place in office and in classrooms, apply for food grant through CACFP
December 2017: Have nearby high schools introduce us formally to students in student body assembly, pass around
pamphlets with email list for more information
January 2018: Place posters in high schools advertising application opening
February 2018: Begin accepting program applications, Due April 1, 2018 to begin at the beginning of 2018 school year
March 2018: Volunteer flyering day. Door to door canvassing
April 2018: Online GoFundMe Account, goal collection: $30,000, promote through email and telephone calls. Face to
face interviews with all applicant.
May 2018: Pick 10 participants by end of the month. Open up five paid spaces
June 2018: Renovation/preparing space, print off resources for within the office
August 2018: Opening
 Poster for around
high schools
(targeting
program
participants)
 Info-graphic (targeting
high-end donors)

Business card (good for

on the go)
Pamphlet (available in
office/classrooms)
 Facebook Ad (free
sponsored ad format)
Citations
Anderson, Jamie. "Teenage Pregnancy Rates." Teenage Pregnancy Rates. N.p., 7 May 2009. Web. 20 Apr. 2017.

Chicago Department of Public Health. "HEALTHY CHICAGO TRANSFORMING THE HEALTH OF OUR CITY." (n.d.):
n. pag. Dec. 2012. Web. 2 Mar. 2017.

"Creating Safe and Appropriate Napping Areas in Child Care." EXtension. Web. 19 Apr. 2017.
Chicago Department of Public Health. "Teen Pregnancy Prevention Initiative." (n.d.): n. pag. 19 June 2013. Web. 19
Apr. 2017.

"Good Toys for Young Children by Age and Stage." National Association for the Education of Young Children |
NAEYC. Web. 19 Apr. 2017.

Gunaratne, Shauna et al. “Change in Population Characteristics and Teen Birth Rates in 77 Community Areas:
Chicago, Illinois, 1999–2009.” Public Health Reports 130.4 (2015): 372–379. Print.

Kim, Kyung-Nyun. "Career Trajectory in High School Dropouts." The Social Science Journal50.3 (2013): 306-12. Web.

Marcotte, Dave E. "High School Dropout and Teen Childbearing." Economics of Education Review 34 (2013): 258-68.
Web.

Illinois State Board of Education. "CHILD CARE INSTITUTIONS Frequently Asked Questions." (n.d.): n. pag. Web. 19
Apr. 2017.

Interiors, Little Crown. "How Color Affects Your Baby." Project Nursery. 23 Mar. 2015. Web. 19 Apr. 2017.
"Printables for Ages 0-2." Scholastic.com. Web. 19 Apr. 2017.

WikiHow. "How to Open a Child Care Business." WikiHow. WikiHow, 19 Apr. 2017. Web. 19 Apr. 2017.