Ashlee M.

Zapata
Virginia Beach, VA  Phone: 757.470.8487  ashleezapata@gmail.com

Summary
I am a career switchi ng teacher with a love for all children and learning. I am seeking a
classroom teachi ng positi on where I can help students reach growth and academic milestones
through a purposeful learni ng envi ronment.

Classroom Experience
 40 Hours Practicum Kings Grant Elementary School
Spring 2017
 40 Hours Practicum Glenwood Elementary School
Fall 2017
 500 Hours Student Teaching
Fall 2018

Professional Experience
WAVYTV/FOX43 – Portsmouth, VA
A MEDIA GENERAL COMPANY
Senior Account Executive, 4/2011 to August 2018
Manage direct and corporate agency accounts totaling over $2.5 million per year. Generate new direct
revenue for both TV and Digital budgets and maximizes spending of all accounts through negotiation and
relationship building. Create marketing concepts for local direct small businesses for the purpose of
generating leads and brand awareness.
Selected Responsibilities & Accomplishments:
 Managed an account list of over 30 different businesses in a vast array of industries such as Wendy’s
LoanMax, UMUC, Jiffy Lube, Hampton University Proton Institute and Ashley Furniture.
 Negotiated $24K in additional digital revenue for the station over 10 months via online contesting.
 Proactively prospects a growing account list to generate new business using a creative messaging
approach.
 Creates targeted benefit oriented proposals with a clear ROI that mirror the client’s goals
 Recommends most efficient campaign utilizing TV advertising, SEO/SEM, behavioral advertising,
website retargeting, mobile, rich media, display based sponsorships and both CPM and impression
based banner advertising on national sites within a local DMA.
 Plans marketing concepts for small local businesses to generate leads and brand awareness.
 Performed ongoing customer/market research and demographic profiling to identify and capitalize on
target areas.
 Uses consultative sales approach to ensure client goals and expectations are met.
 Establishes and cultivates relationships with advertising agencies and media buyers.
 Evaluates and monitors advertising campaigns to ensure delivery of rating points.
 Analyzes Nielsen rating books after sweeps periods.
 Forecasts revenue based on the previous year’s placed business.
 Familiar with ComScore, Wide Orbit, and Matrix CRM.
 Work closely with Media General owned company LIN DIGITAL to manage digital RFP’s.
HARMON MEDIA GROUP/ DOMINION HOMES MEDIA – Norfolk, VA
A division of Dominion Enterprises
Area Sales Manager, 8/2006 to 4/2011

Ashlee M. Zapata - Resume

Graphic Designer, 7/2005 to 8/2006
Inside Account Executive, 4/2004 to 7/2005
Developed marketing programs for B2C real estate related clients.
Selected Responsibilities & Accomplishments:
 Managed two sales territories that spanned over 13 cities.
 Proven self-starter and the ability to work independently from a home office.
 Generated new business through outside consultative sales.
 Identified, analyzed, and made recommendations for product advancement and development.
 Converted over 90% of the print publication advertisers to online advertisers by educating clients
during a time when digital advertising was transitioning
 Calculated and submitted billing for two publications bi-weekly.
 Determined page placement within the magazine for each advertiser bi-weekly within strict, fast
paced production deadlines.
 Monitor bi-weekly magazine traffic distribution to over 300 locations including relationships with Farm
Fresh, Harris Teeter, and our distributing partner Distributech.
 Travel to train clients weekly on new technology within the website.
 Upsold current clients to newer innovative digital products.
 Set up booths at national trade shows as well as attend the shows to grow our clientele and brand
recognition.
 Attended networking events related to the industry to meet potential new clients.

Graphic Designer, 7/2005 to 8/2006

Designed print advertisements for real estate professionals nationwide.
Selected Responsibilities & Accomplishments:
 Responsible for the layout, design, and creation of both listing driven and editorial pages.
 Communicated with clients on design and proof approval.
 Worked independently on publication design under tight deadlines.

Inside Account Executive, 4/2004 to 7/2005

Served as the liaison between the sales force and the art department.

Technology
Software: MS Office (Word, Access, Excel, PowerPoint) QuarkXPress, Working knowledge of
Photoshop

Web: Proficient in social media, blogging, vlogging, SEM, SEO, Mobile, Behavioral, &
Site retargeting as well as CPC, CPM, and Impression based models

Education

Alpha College of Real Estate – Licensed in Real Estate – 2007 *Currently Licensed*
TIDEWATER COMMUNITY COLLEGE – Associates of Science Dec 2017 Virginia Beach, VA
REGENT UNIVERSITY- Bachelor of Science Interdisciplinary Studies K-6 Dec 2018 Virginia Beach, VA

References on Request  Available for Relocation

Ashlee M. Zapata - Resume