INTERNATIONAL Digital Magazine

Jalisco:
The Arab dream
H. H. Dr. Sheikh Sultan bin
Mohammed Al Qasimi
Ruler of Sharjah
United Arab Emiratess

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SECOND TRIMESTER 2016 | No 04, GRUPOAUGE.COM.MX

FOREIGN TRADE: THE AUGE OF

EXPORTATIONS IN MIDDLE EAST P.36
BRANDS OF INTERNATIONAL TRANSCENDENCE
4 The Quadruple Helix: cutting-edge strategies for Mexico

- Business strength – Government – Academy – Society -

 THE AUGE OF MEXICO
FROM THE INTERNATIONAL PERSPECTIVE
5

THE INFLUENCE OF THE FOREIGN

POLICY OF MEXICO
IN THE INTERNATIONAL OPPORTUNITIES FOR THE COUNTRY.
- By Chancellor Claudia Ruiz Massieu – Secretary of Foreign Affairs. -

The international presence of Mexico is not new but the terms and languages of our
relationship with the world have changed significantly during the past thirty years.

We went from having a connection based in cultural affinities to an opening underpinned in

our commercial exchanges, tourism, investments and cooperation in science and technology.

Our contacts have diversified too. Along with
the strengthening of our relationship with our
traditional partners: North America and Latin
America, we are now looking for new alliances
and markets in the regions that, in the xxi
century, are at the forefront in innovation and
economic growth, such as Asia Pacific, the
Arabian Peninsula and India.
From the diagnosis of the new international
scene, from the beginning of his governance, the
President Enrique Peña Nieto defined a vision to
establish a modern and proactive foreign policy,
not only focused in the defense, but also in the
active promotion of concrete interests that are
seen in tangible results.
Currently, our country is the 15th economy in
the world and we have 12 free trade agreements
with 46 countries, which give us access, in
preferential terms, to the 60% of the world’s
market, which means a total of 1.2 billion
potential consumers.
Only with United States, our bilateral trade
has grown 547% since the beginning of nafta
and, recently, we ratified the Trans-Pacific
Partnership, which will give us access to 6 new
countries, adding 155 million consumers for the
Mexican products.
Regarding tourism, last year we reached a new
historical record with over 31.2 million visitors
and an economic income of over 17 billion
dollars. Since 2012, this industry has increased
37%, and in 2015, Mexico was among the top
10 international destinations in the ranking of the
World Tourism Organization. This achievement
was thanks to the dynamism of the private sector,
the determined action of the government and our
natural and cultural wealth, since we are the 4th
country with greater diversity in the world and the
6th with more recognized places by unesco as
Heritage of Humanity.
In light of this great potential, a major focus of the
international tours of the President Peña Nieto,
and those of the Ministry of Foreign Affairs, is the
promoting of opportunities of trade, investment
and tourism, as well as a closer collaboration with
the private sector.
For example during the recent work visits to
Europe, groups of Mexican entrepreneurs
accompanied the delegation in order to
strengthen and opening new spaces with
strategic partners through meetings and signed
agreements. Germany has 1,835 signed
agreements operating in Mexico, which create
around 120,000 direct jobs. United Kingdom is
one of the main countries that sends tourists to
Mexico, with more than half million in 2015. The
Netherlands is our third greatest investor with
significant companies such as Unilever.
All these efforts are framed in the premise of
inclusive development, meaning that the benefits
of national development can be exploited by
entrepreneurs of all sizes, and can be also
translated in more jobs for workers in industries
that offer greater salaries.
The foreign policy as a way of public service is
the one in charge of translating the presence
and excellent political dialogue that Mexico has
with the world. A dialogue based in initiatives
and actions that have a positive impact by
transforming and improving the reality, opening
doors, opportunities and prosperity.

- Business strength – Government – Academy – Society -

6 The Quadruple Helix: cutting-edge strategies for Mexico

INDUSTRIAL
COMPETITIVENESS
By Manuel Herrera Vega, President of concamin

The talent of Mexicans is the best resource that our country

has to make a better industrial competitiveness and face the
actual challenges on economic and social matters.

The productivity of our economy can increase substantially

through applied innovations and technological development,
training of productive talent, the promotion of industrial
competitiveness and the strengthen of the productive
linkages with inclusion of the sme’s, that can make a
difference of what is made in Mexico in the face of our main
business partners and competitors.

Convinced that the industry is where we can create a higher

amount of jobs, added value to products made in Mexico and
successfully compete outside the country; we established
the Group of High Level for the Industrial Competitiveness,
where we set up the bases for the settlement of a National
System of Industrial Competitiveness, with competitiveness
simulators, and regional and national agendas based in the
World Economic Forum model, using the National Index of
Competitiveness, which we will create along with the shcp,
the Ministry of Economy, Banxico and inegi.

On this matter, one of the immediate needs of the industry is

the connection of the academy and the industry, to guarantee
that there will be graduates with the required knowledge and
abilities that will allow us to face the challenges of the global
economy of knowledge in permanent change.
For this reason, it is priority for concamin to strengthen the
links with the academic sector through different mechanisms
that can make a virtuous circle where the educational offer
covers the need of the labor market.

Through our agenda for the creation of talent, promoted

by the Ministry of Public Education, the main goals of this
connection are: promote the development of a business
and innovation culture that focuses in the improvement of
competitiveness of the Mexican economy; perform curricular
activities along with the academic sector; create internships,
visit and exchange programs; promote the transfer of
technology and knowledge as well as scholarship programs
for the first job, among others.

We, industrial entrepreneurs, believe in Mexico,

therefore, we create in Mexico.

- Business strength – Government – Academy – Society -

The Quadruple Helix: cutting-edge strategies for Mexico 7

ABILITIES
OF THE EDUCATION SECTOR
By Itzcóatl Tonatiuh Bravo Padilla
Rector of Universidad de Guadalajara

The characteristic that defines the society of knowledge is

that it has become the main asset in the growth of nations.
Universities have established as a highly demanded asset
because they are the main creators of knowledge, although
they are not the only ones, and because they are inserted in
the dynamic of global competitiveness.

In the case of Mexico, in addition of carrying out functions of

professional training, scientific research and dissemination
of culture; universities have developed an essential role to
create civic and democratic values.

Faced to current challenges, the schools of higher

education need to endorse the quality of the offered
services, as well as designing new approaches and
strategies. It is important that universities promote creativity,
entrepreneurship and team work, as well as the capacity
of its professors and graduates in order to communicate
efficiently in their mother tongue and other languages.

In order to reach this goal, it is necessary to strengthen

the relationship with governmental, productive and social
sectors to share projects that contribute to the scientific and
technological development, to the solution of social problems
and to improve the quality of life of people.

In accordance with its public good character and inherent

right, it is urgent that our country applies policies that
favor every citizen’s access to higher education in order
to maintain its potential as a social mobility factor and
to promote inclusion, sustainable development and
pacific coexistence.

- Business strength – Government – Academy – Society -

8 The Quadruple Helix: cutting-edge strategies for Mexico

SOCIAL COMMITMENT:
CONCRETE ACTIONS
By Patricia Roxana Chávez Gracián, creator of Fundación
Roberto Chávez Gracián

The quadruple helix would not be complete without the

participation of society, who sometimes is, represented by
nonprofit social institutions that look to solve the issues that
affect the city, with humanitarian solutions that improve the
life quality of people in challenging situations, by offering
them a new opportunity of comprehensive growth.

In memory of my father, who taught me the power of

words, who forged me in work and business, and mainly,
who inspires the unity of my family; we have created the
Fundación Roberto Chávez Gracián for vulnerable groups
due to age or disability.

This institution has no economic objectives and it does

not accept religious, social or racial discrimination. Its
mission and raison d’être is to give support to people,
groups, sectors and regions of limited resources for the
improvement of its life quality. We also work hard to settle
and increase the survival conditions and the development
of indigenous communities and vulnerable groups.

It is a priority, within the work of the quadruple helix, to

raise awareness, motivate and promote actions in benefit
of those that due to adverse situations do not have a
voice or access to a platform of social assistance or
rights commission.

Through these words, I invite the readers to get involved in

social initiatives that create and promote charity activities
in favor of social institutions, as well as to join and demand
public actions that transform our city into an example of
social commitment for other communities.

- Business strength – Government – Academy – Society -

EDITORIAL LETTER
It is an honor to introduce to you this new edition of Auge
de México, whose main effort is to present to our readers
the cultural wealth of our country by being a highly receptive
territory for tourism, filled with culture, archeological and colonial
paradises and vineyards. As well as working people and people
of faith that takes pleasure in a cuisine that is recognized as
Heritage of Humanity; cradle of visionary entrepreneurs that
transform the international economy day by day.
These virtues are promoted, strengthened and exploited by the
recent tourism activity that is carried out in the country, same
that is commented here for you; our opinion leaders. You will
find that the areas of this sector that stand out the most due
to their important involvement as investment creators, are the
sectors of business, education, culture, health and viniculture.
I thank the messages from the president, Enrique Peña Nieto
and the Secretary of Foreign Affairs, Claudia Ruíz Massieu,
whom allow us to know the place of Mexico as a world
strategist for the development of business.
9
MEXICO: VISION
AND WORK IN AUGE
María Eugenia Jiménez Zaragoza,
Presidente Grupo Auge.
We are very excited to have on the cover of this issue to the
iconic entrepreneur native from Jalisco, Jorge Vergara. The
talk that we had with him allowed us to see the passion that
he has in every single one of his projects, as well as proving
our impetus to show a Mexico that strengthens each day in its
expansion and comprehensive development.
On the other hand, I would like to recognize and share with
you the work of Asociación Sueños y Esperanzas a. c.,
which offers comprehensive attention and care to the most
vulnerable groups of our society: abandoned and abused
children. There, children receive a second chance, this is why I
would to express my support to its cause and invite all readers
to join in their new project that seeks to build an orphanage.
I would like to invite you to be part of the transformation of
this country since I strongly believe that the values, ideas and
the work of visionary Mexicans shape up the synergy that will
maintain and increase the Auge de México.
CONTENT AUGE OF MEXICO
GROWTH AND COMPETITIVE LEADERSHIP

tHE QUADRUPLE HELIX

Cover Cutting-edge strategies for Mexico.

P. 04

Foreign trade
The Auge of exportations in Middle East.

P. 36

Jorge Vergara
The businessman that wants to change the country.
P. 32

Section leaders
Bosco de la Vega Enrique de la Madrid José Galicot Behar Francisco Ramírez Yáñez Ricardo Vega-Montiel

The Mexican value. Tourism as economic Art in the Mexican Comprehensive and Mexico: global
platform. industry. quality college destination of the
education. medical tourism.

P. 38 P. 76 P. 88 P. 122 P. 130
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP 11

grupo auge
BUSSINESS
María Eugenia Jiménez Zaragoza
Jalisco president grupo Auge

Breaking records in foreign direct investment. Alejandro de León Jiménez

general director

P. 40 Adriana Leticia De la Cruz Siordia

administrative director

Montserrat León Partida

public relations

María Eugenia Jiménez Zaragoza

executive director

tOurism Ilce Betsabe Mancera, Berenice Lomelí

Tourism competitiveness general assistant

Increasing the value of Mexico for the David Carrillo Armas,

Aram Alejandro Mena
international traveler. editorial staff

P. 80 David Carrillo, Lylyana Avilés

estyle correctors

Isabel Trigo Ramírez

Correspondent

Lylyana Avilés, David Carrillo Armas,

Arturo Cervantes Galván, Rick Alaniz
multimedia and graphic design
CULTURE
Lylyana Avilés, David Carrillo Armas
TIJUANA CULTURAL CENTER - CECUT editorial design, copy editing and layout

Institutional benchmark of the Mexican northwest. Rick Alaniz, Ángel Gutiérrez

photography
P. 90 Lylyana Avilés
photo editiing

Erika Karina García Padilla

translator

Arturo Cervantes Galván

digital platform

GASTRONOMY David Carrillo Armas, Lylyana Avilés,

Darbo Scalante
Gastronomic routes Community manager
Tradition, culture and Mexican attraction.
Ricardo de León Jiménez
comptroller
P. 106 Mara Marcela Venegas Mercado
accounting advice

Óscar Jiménez Zaragoza

administrator

Fernanda Robles Jiménez, Mtro. Arturo

Martín Pérez Díaz
Collaborators
EDUCATION
The best universities Auge de México is Business Promotion and Auge
in mexico publication s. a. de c. v. with the reservation of the
exclusive use of the title Jalisco: Auge de México,
03201203131255450001 date September 13, 2013.
P. 124 Issued by the Dirección General de Derechos de
Autor. Certificate of title and content is in process.
Any reproduction, total or partial, by any process
whatsoever, nor electronic, mechanic, photographic
or recorded, without the express authorization of the
editorial, is prohibited. Fomento y Auge Empresarial
S.A. de C.V. is not responsible for incurring in any
involuntary errors or mistakes made in the information
of this issue.
HEALTH © D. R. Fomento y Auge Empresarial S. A. de C. V.
the value of the medical Av. Novelistas 5137
Col. Jardines Vallarta
tourism 45027, Zapopan, Jalisco
+52 (33) 3673 2001

P. 134 +52 (33) 3944 4006

www.grupoauge.com.mx
contacto@grupoauge.com.mx

Auge de México - Digital Magazine

Hecho en México
CONTENT AUGE OF MEXICO
GROWTH AND COMPETITIVE LEADERSHIP

EDITORIAL CONSTRUCARR. Building the social Daniel De Paul. The first impression matters.
Editorial letter. progress of Mexico. P. 142
P. 09 P. 66
SPECIAL
People in Auge. Business events of E-Quallity. Specializing the technological Comunidad creativa. Creative community.
great importance. sector in Mexico. Core of the economy and significance.
P. 140 P. 68 P. 28
Nube. Revolutionizing an industry
IN THE WORDS OF... BUSSINESS
in Mexico.
Puerto Vallarta: International The role of innovation in the Mexican
P. 70
Conventions Center. economy.
By Juan Mejorada CDS Parking Inc. At the forefront in P. 46
P. 14 automation and apps for parking lots.
Tijuana Innovadora.
P. 72
Added value of the growing economy. P. 60
By Humberto Inzunza PROMODESA. Creating business
Cross Border Xpress - CBX. The first
P. 16 opportunities for investors.
binational bridge Tijuana - San Diego.
P. 74
Destinations for a healthy life style. P. 64
By Adrián Murillo Grand Hotel Tijuana. Live the Grand
P. 18 experience. CULTURE
P. 78 Mexico. Archeological paradise.
Craft tradition as a symbol of the P. 96
Mexican identity. AEROTRON. Unique experience in
By Rodo Padilla executive aviation. Religious tourism. The latent opportunity
P. 20 P. 82 in the cultural tourism industry.
P. 100
Summer wines. CANACO PV. National Chamber of
By Marco Antonio Amador Commerce, Service and Tourism of Puerto San Juan de los Lagos. Promoting the
P. 22 Vallarta, Jalisco. religious tourism.
P. 84 P. 102
If you save a woman... you save a family.
By Mónica Bañuelos Contreras MIND. National model of innovation and GASTRONOMY
P. 24 design for the industrial sector. Culinary art.
P. 92 P. 104
OUR LEADERSHIPS
Centro Cultural Universitario - CCU. MURTV. A unique museum in Mexico. Wine tourism. The art of the Mexican wine.
Cultural rock of the west of Mexico. P. 94 P. 116
P. 30 HEALTH
AP & ALZATI. Legal and fiscal certainty to
INDEX - CONCAMIN. Promoting the make succesfull decisions. The development of true foods for the
Mexican economy. P. 98 preservation of health.
P. 42 P. 138
Servicios Gastronómicos CAS. Trust and
SANMINA Mexico. Consolidating the quality for industrial dining rooms.
manufacturing and export industry of Mexico. P. 112 editorial board
P. 44 María Eugenia Jiménez Zaragoza
Tequi-Bus. The first tequila traveling museum president grupo auge
GP Logistics. Providing logistics solutions in the world.
of global quality. P. 118 Alejandro de León Jiménez
general director
P. 48
The Butchery Prime Rib House. A pleasure Raúl Padilla López
ABAX. Powerful strategy for business. for your palate. president of fundación
universidad de guadalajara a. c.
P. 52 P. 120
Juan Rafael Mejorada Flores
Pequeños Emprendedores. Entrepreneur UNIVA. Organizing the professional and general coordinator of business competitiveness,
children: economic strenght of the future. technological training of Mexico. secretaría de desarrollo económico de jalisco

P. 54 P. 126 Dr. Héctor Enrique Salgado Rodríguez

general director of the instituto tecnológico
APRO. Vanguard and innovation in Gardhí Vila. Comprehensive legal superior de zapopan

human resources. experience for a globalized Mexico.

Dr. Bernardino Castillo Toledo
P. 56 P. 128 director of cinvestav campus guadalajara

SISME. Strengthening the competitiveness and SIMNSA. Leader in the medical José García Macías
productivity of the manufacturing companies. tourism industry. general director of corporative macías dueñas

P. 58 P. 132
Patricia Flores Ozuna
journalist
La Prensa San Diego. The weekly newspaper Vemont Clinic. Safety and innovation in
of the Latino community in Southern California. plastic surgery.
P. 62 P. 136
 AUGE OF MEXICO
IN THE WORDS OF... GROWTH AND COMPETITIVE LEADERSHIP

PUERTO VALLARTA:
INTERNATIONAL CONVENTIONS CENTER
- By Juan Mejorada, General Coordinator of Competitiveness sedeco Jalisco. -

Jalisco has transformed into an important cultural and business center in Latin America with
a unique impression in its traditions and the maximum expression of Mexico. It reaches every
corner in the world with its mariachi, charros and its captivating tequila.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP IN THE WORDS OF...
We can’t talk about Jalisco without mentioning Puerto Vallarta, a place that,
through the years, has established and strengthen as a wonderful tourist
destination of high class, where its gastronomy and exceptional weather make
of it an unforgettable and unique experience.
The greatness of this beautiful harbor is now growing in the business tourism.
Thanks to Puerto Vallarta’s International Conventions Center (cic by its
Spanish acronym); the business stage in the coast has transformed into the
greatest economic promotion center in the Mexican Pacific.
15
cic can lodge more than 6,000 people on the inside and 21,000 on the outside
areas. It is home of the majesty architectural work that is set deep in the limits
of the estuary El Salado. It is the only place whose income has been used for
the preservation and protection of this protected natural area, which makes it a
socially and environmentally responsible company.
Through institutions like the Ministry of Economic Development of Jalisco, the
invite is for every entrepreneur leader that looks for a unique platform to launch
your event to the highest level in one of the most beautiful cities of the country.
 AUGE OF MEXICO
IN THE WORDS OF... GROWTH AND COMPETITIVE LEADERSHIP

ADDED VALUE
OF THE GROWING ECONOMY
- By Humberto Inzunza, President of The Council of Economic Development of Tijuana (cdt). -

The success of a city is the result of a strategic planning that doesn’t depend on the time a
politic is in power or on economic influences. Public participation united with the vision of the
private sector are a factor that can exploit the social and economic development of a region,
and, even more when they are involved in the different levels of the government.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP IN THE WORDS OF...
The steps to reach a shared vision for a world class metropolis are guarantying
the governability and increasing the life quality. In the Council of Economic
Development of Tijuana (cdt), we have worked with our governing document:
Metropolitan Strategic Plan 2034. Its main goal is to promote the economic,
social and cultural development for the metropolitan area of Tijuana, Tecate and
Playas de Rosarito, through its sectors and commissions, following the case of
success of the rearrangement plan Bilbao Metropolis 30, in Spain.
Tijuana continues its hard work in order to achieve this goal by 2034, this is
why it is very important that the other Mexican cities follow its example. The
added value of the growing economy lies not only in the wealth accumulation,
but in a city model in a short, medium and long term that includes information
of the metropolis, better jobs, investment in human resources, articulacion
on the social action, metropolis of the services for a modern region that
17
is tourist and industrial, urban regeneration, mobility and accessibility.
Altogether, these actions will establish Tijuana, Tecate and Playas Rosarito as
the main center in the Northeast.
In addition of the Metropolitan Strategic Plan 2034, cdt has managed to
establish its main objectives for Tijuana since its foundation in 1997, such
as the crossing points El Chaparral and Otay II, Centro Metropolitano de
Convenciones, Museo Interactivo El Trompo, Consorcio and Tecnológico de
Baja California, among others.
All of this is just a part of the mission that we have in the Council for
Economic Development of Tijuana to establish our cities as mainstays
of innovation and modernization for the future generations, and thus,
contribute to the Auge de México.
 AUGE OF MEXICO
IN THE WORDS OF... GROWTH AND COMPETITIVE LEADERSHIP

DESTINATIONS FOR
A HEALTHY LIFE STYLE
- By Dr. Adrián Murillo, President Consejo de Marca Saludable S. A. de C. V. -

One of the recurrent thoughts of any human is to improve his or her life style, especially
when talking about health. But, where to begin? How to obtain it? This can often turned into a
conflict, driving us away from our goals. Nevertheless, a niche in the market that establishes
different cities as “healthy life destination” is growing in our country.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP IN THE WORDS OF...
Nowadays, the main health concerns are chronic diseases like diabetes,
hypertension, overweight or obesity; as well as the mental sufferings like
stress and depression, since they affect both, quality and life expectancy.
Mexico has a great opportunity to develop alternatives that meet theses
needs and than can be added to the many options that are already offered in
the health tourism.
The Cluster of Medical Services of Baja California is an example of innovation
as far as the creation of destinations for a healthy life style. Its strategic
plan involves local products that aren’t traditionally considered as services
that contribute to health, but that are also within its complementary offer. In
Tijuana specially, the participation of restaurants, gymnasiums, natural and
19
organic food stores or cooking courses is being promoted to develop a tourist
product that promotes a healthy life style; one that approaches the visitors, in
a complete and holistic way, to be healthy in every moment of life.
This encourages visitors to come not only looking to solve existing health
problems, but to find solutions that, besides healing, prevent sickness.
In conclusion, integrating destinations for a healthy life style adds value to
the increasing industry of health tourism, which increases the economic
income, promotes the quantity and quality of jobs and improves the life of the
producers and the consumers.
 AUGE OF MEXICO
IN THE WORDS OF... GROWTH AND COMPETITIVE LEADERSHIP

CRAFT TRADITION
AS A SYMBOL OF THE MEXICAN IDENTITY
- By Rodo Padilla, sculptor and artisan in stoneware ceramics and bronze. -

The Mexican identity begins with its roots, traditions and folklore. Each expression of our
society’s daily routine transforms into unique pieces that represent the values of Mexico due
to the Indigenous legacy and the Spaniard heritage.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP IN THE WORDS OF...
Whether it is with sculptures and paintings that decorate from corporative
facilities to galleries and museums sponsored by the private sector, the Mexican
art expands to the business world –a rarely visited market- where crafts are a
main part of the movement.
As sculptor and artisan, I have confirmed that the Mexican art promotes and
shapes the identity of companies, in the same way exactly in which traditions
and customs do to society’s integral development. This means that through
art, companies can reinforce their enterprise’s philosophy, values, mission and
vision.
Crafts are the popular expression of a country with a rich cultural heritage.
Each piece represents its own identity; my creations are eternal values made
21
art. They are inspired in the warm and renowned personality of Mexicans: kind,
friendly, simple and, the most important, happy.
Renowned brands from the business world have used a fat man, bikers, and
men with hats, but among others, my figures represent the achievements,
acknowledges and executive gifts that give an added value to their corporate
identity.
El gordito is a reflection of the craft turned into art, a manifestation of the
Mexican identity that is part of the Auge de México with its rooted presence in
the trade, development and economy of the country.
 AUGE OF MEXICO
IN THE WORDS OF... GROWTH AND COMPETITIVE LEADERSHIP

SUMMER
WINES
- By Marco Antonio Amador, Sommelier from Vinos La Cetto. -

Wine is a pleasure that can be enjoyed all year long since it offers a great variety of colors,
aromas, flavors and styles. If we truly want to please ourselves with this delicious and millenarian
drink, we must open our mind and awake our senses to begin a new and fun life style.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP IN THE WORDS OF...
I remember that time where I offered a glass of Cabernet Sauvignon Rose to
a renowned entrepreneur and he told me: “ “No thanks, I only take red wine”,
along with a phrase that echoed in my head: “I do know about wine”. I say to
you, with sadness, that there are many people who think this way because of
ignorance or lack of adventurous spirit to discover the wonders that the magical
world of wine offers.
Some recommendations at the time of drinking wine are:
1. - Enjoy it with your partner or friends.
2. - Although we will always have a favorite wine, we should dare to try
something new.
23
3. - Read the labels can give us valuable information.
4. - Read and share articles on winemaking will give us the possibility of
understand and enjoy this drink more.
5. - Temperature in which it is served is very important, the recommendation
of the producer is usually in the back label.
Although, it is a fact that depending on the taste or the mood of the people
is what will be chosen at the time of eating or drinking, it is also a reality that
accepting a recommendation and daring to experiment can surprise our
senses in a great way.
Adventuring into a new experience, is a experience that will hardly be forgotten.
 AUGE OF MEXICO
IN THE WORDS OF... GROWTH AND COMPETITIVE LEADERSHIP

IF YOU SAVE A WOMAN...

YOU SAVE A FAMILY
- By Dr. Mónica Bañuelos Contreras, Co-founder dem Bañuelos. -

Women are the spiritual support of their families, and sometimes, they are also the economic
support of their homes. Nevertheless, there are three silent killers that don’t distinguish
between location, age, social class nor marital status: breast cancer, cervical cancer and
osteoporosis. When raising awareness on the importance of this subject, we contribute to the
creation of a healthy society because “if you save a woman, you save a family”.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP IN THE WORDS OF...
We all have an important woman in our life that can fulfill the role of wife,
mother, daughter, sister or she can be you. Health is life’s main ingredient,
and most of the times, we do not appreciate it, until we lose it.
There is a commonly used expression in Mexico: “Family is the most
important thing, I would do anything for my children”. Nonetheless, our actions
express the opposite. If we don’t have the culture of preventive healthcare, we
can take away the most precious thing our children’s have: their mother.
I ask you, the reader. When was the last time you had a breasts self-exam, a
colposcopy or a densitometry?
I know that I am addressing to women. However, the role of men can also make
a difference in the health of the family. An early diagnose makes the difference.
It is important to teach our daughters to do the breasts self-exam and to take
care of their body through healthy habits, such as good feeding, exercise,
25
medical consultation and annual medical check-ups. Our children listen to
what we say but they imitate what we do, by seeding the culture of preventive
medicine, we will harvest our family’s health.
Every two hours a woman dies due to cervical cancer, and, in most cases,
it could have been avoided with an early diagnosis. Feeding, genetics,
sedentary lifestyle and certain lifestyles contribute to the development of
these diseases, but the imminent danger is the lack of information, fear, or
sometimes, machismo too.
Don’t waste time or give priority to material things. Health is not everything,
but without it, we can’t do anything.
Love yourself and choose to be alive.
28 SPECIAL

- Mauricio De Font-Réaulx Rojas, General Director of Centro Cultural Universitario. -

CREATIVE COMMUNITY
CORE OF THE ECONOMY AND SIGNIFICANCE

The creation of urban spaces that combine the life style and demographic changes of high
technology industries with captivating center that have cultural services is essential in order
to promote the economy of ideas and capitalize the creative industry for the result of an
improvement in conditions to participate as a complete country in the world competition.

Universities and institutions focused on research are a bastion in the creative economy since
they constitute a great source of competitive advantages because they act as a platform
for experimental projects of the private sector, providing the industry with technology,
talent and tolerance.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP SPECIAL 29

Nonetheless, universities can’t do it without

help, the community must have the ability to
absorb and take advantage of the innovation and
technology that they create. They must also aid
to the establishment of the range of services that
make up the life style and quality of the place that
creative people demand.

The combination of this with an economic

infrastructure that allows the extension of a
creative atmosphere, will allow the capitalization
of the creative industry to the comprehensive
development of any region.

Building a environment of people:

creative city

To create a strong business environment, it

is necessary to promote a general strategy
committed to attract and retain people,
especially creative people that for their profile
will always be looking for ideas that show their
potential and intellect.

This scheme must be open to diversity by working

actively to develop a cultural exchange. In Jalisco
stands out a project that has recently expanded
its frontiers to form a new creative city where
education, industry, entertainment, culture and
economy converge; this is the Centro Cultural
Universitario (ccu).

ccu has fostered an ecosystem

where every form of creativity
can emerge and grow as far as
its capacities allow it.

Centro Cultural Universitario is a model of

capitalization of ideas and culture that will help to
have a better economic growth in the region,
being a role model for other states to guarantee
a solid future of the creative industry and the
generation of ideas in Mexico.
30 BUSINESS LEADER
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

CENTRO CULTURAL UNIVERSITARIO

CULTURAL ROCK OF THE
WEST OF MEXICO
Centro Cultural Universitario is a place that was created for the appreciation and joy of
the artistic expressions; it improves the life quality of the community in Jalisco, giving a
comprehensive and innovating infrastructure where culture, business, education, recreation
and life in community are shared.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK BUSINESS LEADER 31

The influence zone is of 22 million people under

an open and receptive scheme with the diversity
and creativity, ccu manifests as a dynamic and Building of ccu:
stimulating zone that favors the cultural exchange - Auditorio Telmex
in the cosmopolitan zone of Jalisco, Mexico - Plaza Bicentenario
and the world in an atmosphere where safety, - Library Juan José Arreola
integrated mobility, sustainability and the access - Centro de Instrumentación
Transdisciplinaria (citrans)
to every urban services are in a single place.
- Conjunto de Artes Escénicas
- Museum of Environmental Arts
Thus, given its conception as a “generator - Contemporary Art Hall
of self-esteem for society”, the construction
projects of each one of its facilities were
elaborated with world class specifications by
national and international companies that used
innovating, sustainable and low-maintenance
materials for its construction.

For this reason, the district is perfect for the

national cultural tourist development, and
locally, it magnifies the Guadalajara Metropolitan
Area (amg) and revitalizes its depressed zones
to increase the quality of life of the people and
create an economy of ideas. With this goal in
mind, it was created the Trust of the University
Cultural Center which is the development of a
public and private investment of approximately
11 billion pesos.

The buildings that form ccu are Auditorio

Telmex, nominated as the best theater in the
world by Pollstar magazine in 2008, which
gives back twice the investment to the city in
hotels and services; Plaza Bicentenario, biggest
public square in the amg; Public Library of the
State of Jalisco, Juan José Arreola, which has
3 million information units, including 400,000
historic documents and can hosts 3,600 users
simultaneously; Centro de Instrumentación
Transdiciplinaria (citrans), which has the most

advanced research team of Universidad de

Guadalajara to provide specialized services in
the industry. There is also the Conjunto de Artes
ccu is seen as Escénicas, which will have 5 rooms for 3,620
a dynamic and attendees; Museum of Environmental Sciences,
stimulating zone a museum of living things and the future, with
that favors the the main purpose of understanding the city and
cultural Exchange inspiring the nature preservation, and finally,
between Jalisco’s
Contemporary Art Hall, which will have two of the
cosmopolitan
society.
most important art collections in the country.

This is how ccu is seen as a generator of

self-esteem and social change, a place where
traditional community will consume cultural
products and will establish as the greatest
cultural rock of the country in order to created
ideas for daily life.

www.centrocultural.org.mx /ccu.tulugar @ccu_tulugar amendoza@centrocultural.org.mx +52 (33) 1377 5300

32 COVER
 COVER 33

JORGE VERGARA
THE BUSINESSMAN THAT WANTS TO
CHANGE THE COUNTRY

Few days after the launching of the TV program Shark Tank Mexico, the man behind the
biggest nutritional products company in the world, Jorge Vergara, talks about his life, business
vision and his perspective on the land that saw him grow.

Grupo Auge recognizes the importance of his career, which inspires the new generation of
entrepreneurs that has surprised locals and foreigners with risky but successful decisions.
The Jaliscience magnate sees a change in the economic culture of Mexico, a transformation
that will be a breeding of ideas and opportunities for the expansion and consolidation of
national companies.

In the year in which Grupo Omnilife celebrates its 25th anniversary, the panorama of Jorge
Vergara starts to clarify and expand, since currently it is a live example of the commercial
expansion, opening its way to South America.

Having the iconic facilities of Estadio Omnilife as background, the visionary man from Jalisco
confirmed a new strategy that will redefine the way in which Mexicans watch soccer. Chivas TV
makes its way in an era where streaming is the key for the main media outlets. A change that
will be successful and that will also launch his prestige in the sports world at international level.

In Jalisco the growth of Jorge Vergara is well-
known through Omnilife, Chivas and recently,
the real estate business. What is the key that
has taken your companies to success?
The key is to always search for innovation, with
this, you attract benefits for the people that
chase results and not money. Persistence and
determination have made us the company that
we are now; these have led us to make the most
of opportunities. I strongly believe that growth
is produced in every single one of us. We are the
only company from Jalisco with presence
in South America.
How has been the commercial expansion
process of Jorge Vergara?
The speech of Vergara has maintained constant
throughout the years. His strengths come out in
hard times. Thus, in the middle of an economic
crisis (existential too), Jorge Vergara discovered
that it is best to rely on yourself than to rely on a
company to move forward.
Since that moment, one of the guidelines that
took his company to success started. “People
that takes care of people”, and he confirmed it
in the recent celebration of the 25th anniversary
of Omnilife. “My goal is that they succeed in life
(independent suppliers). I will never be busy for
any of you, since my main interest is that you
achieve your goals, that you grow, change your
lives and that you share the benefits of Omnilife
with your family.”

When I started expanding my horizons and
decided to extend Omnilife to South America,
people in Guadalajara called me crazy. Their
perspective was limited only to United States.
Since then, I confirmed that we, Mexicans, lack
the vision of growing to other parts of the world. It
is a fact that, even though many people still don’t
believe, we have competitive projects that can
result very interesting to other countries.
Is the Mexican coherent in goal fulfillment?
Mexicans are learning to undertake and
expand. Previously, they only look for their
personal interests, to make money, be rich and
enjoy it. We have been working on changing
this perspective and on giving the Mexican
entrepreneurs a vision of growth.
34 COVER

“I believe that there is

potential in Jalisco.”
 COVER
“We have been
working on
giving Mexican
entrepreneurs a
vision of growth.”
What drives Jorge Vergara to continue
developing successful companies?
I believe that successful people must give
chivas - sport club back to society. I am very stubborn, I have to
guadalajara make Jalisco change. One of the reasons that
I got into soccer is because we must achieve
a significant change through sport activities. I
Eleven Mexican players am convinced that the day I achieve this, it will
that contribute to change radically change the culture of children. But,
why do I continue being so stubborn? Because I
the country’s moral believe that we have a great potential in Jalisco.
leadership.
Now that you mention soccer, was Chivas
always in your plans?
Four years before the purchase of Chivas, I
started planning it with a clear objective: to create
a team of eleven Mexican players that will help
me change the moral leadership of the country.
35
How does the passion for sports influences in
business?
It was proved in a study made in Costa Rica,
that when Deportivo Saprissa was champion,
the country’s productivity increased 22%. It is
the same in Mexico, especially with the million
followers of Chivas.
It is said that men writes history with daily work,
how would you like to be remembered?
The truth is that it doesn’t really matter; I’m not
here to be remembered. I want to transcend
with a clear objective, which is Omnilife and
Chivas; transcend with the number of lives I have
changed over the course of my life.
Is Jorge Vergara happy?
Yes.

BUSSINESS
BEST GROUND
TRANSCENDENCE IN THE MEXICAN
PRODUCTION IN THE MIDDLE EAST
Best Ground started its adventure with the Fair Trade concept. Currently, it has established as the company
that joins a set of brands that look for the market penetration of Mexican products in the Middle East market.
With the vision and strategy set in the port of Dubai,
possibilities have no limits, since the distribution
phase of the national products has the most
efficient and innovating infrastructure in logistics
terms. Thus, those brands interested in seducing
the taste of the inhabitants of Arabic countries can
establish in the best current scenario.
The quality parameter of Best Ground is extremely
high, since the base of its success lies in the
process of representation of brands that have place
their trust in this company. For this reason, the
main strategy for the search of ideal opportunities
AUGE OF MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
is the permanent analysis on market trends for the
brands that have an emerging vision of export. Best
Ground is seen as the more relevant guide, during
these processes, to consolidate the globalization of
these companies.
The initiative that pretends to generate its own
production stands out in its plan of growth, as
well as providing a stimulus to national farmers to
incorporate them and complement them on the
quality standards of their products, since that is
precisely, one of its main added values.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP BUSSINESS 37

Its main product is honey from agave, thus

the collaboration with farmers has expanded
by securing more than 152 farmers under the
slogan of “fair trade”. This allows them to offer
their products and obtain greater profits, a better
quality of life, and, mainly, growth and international
expansion of its production.

Precisely, it is thanks to the incorporation of its

different branches and brands that have made very
clear that their projects can’t be based just in a
financial perspective, since they are convinced that,
if so, they wouldn’t obtain the expected success.
In addition, the transcendence of the product is
achieved through the success in the entire chain
–from the farmer to the consumer. This dynamic
has led them to become a reliable company and to
obtain the certification of Organic Company.

The path travelled has not been an easy one for

Best Ground. Nonetheless, the effort is worth it and
is thanks to them that today; there is the possibility
of exporting national products to the Middle East,
Asia and Africa. However, above all this, today, they
are a fair company that extends the opportunity
of collaboration and growth that contribute to
strengthen the Auge of the Mexican companies.

EXPORTATION TO:
- America
- Europe
- Asia
- Oceania

[ BEST GROUND PRODUCES: ]

ORGANIC
DRIED FRUIT
AGAVE SYRUP

ORGANIC AGAVE PREBIOTIC

INULIN SYRUP

Tequila HONEY

AGAVE
ChIa
SUGAR

Best Ground Group Companies

 SECTION LEADOR AUGE OF MEXICO
BUSSINESS GROWTH AND COMPETITIVE LEADERSHIP

- Bosco de la Vega Valladolid, Vicepresident of the National Agricultural and Livestock Council (cna). -

THE MEXICAN VALUE

PROMOTING THE AGRICULTURAL AND LIVESTOCK SECTOR
FOR THE ECONOMIC DEVELOPMENT OF THE COUNTRY

In economic terms, the Mexican agricultural and livestock sector has had a great dynamism
in the last years. For the first time, we have a positive balance in the country’s food and
agriculture balance. In addition, we have the first place in the world in the exportation of
products like avocado, tequila, beer, cucumber, mango and guava. Additionally, we are
among the first places in other products such as berries, maize, watermelon, tomato, lime,
honey and bovine products. This is a clear example of the value that our sector and our field
for the country’s economy.

We have always thought that the agricultural and livestock
sector is strategic for the country because from our experience
and contact with the producers, the crops and the earth, we
recognize the value and the quality of products. We realize the
importance of what we do by offering goods of the highest quality
to Mexican homes, which assures an income to all those that
worked in the production.
For this reason, we understood that to boost the sector also
means to boost a national economic dynamics. This helps us to
solve highly important matters, such as assuring the supply of
basic food for the people and to preserve the great food diversity
that our country has and that belongs to everyone.
We see the sustained growth of this industry in recent years as
the basis that will allow us to have a greater growth in the future.
If we succeed in the boosting of the Mexican field with the right
politics and programs, with the organization and support of the
Mexican producers; we will become a global productive and
exporting power.
To promote the investigation in the sector and the use of
technology, are necessary actions to increase productivity and
competitiveness.
This is what we look for because we also know that by doing it,
we work along with many other Mexicans and succeeded in the
increase of income of the small and medium producers, at the
same time that we promote its organization in productive chains
and clusters. The value of our field is undeniable –economically
speaking- and we know that by stimulating its growth, we boost
the national economy.
We strongly believe that recognizing its value, its products and
producers, is to accept both the sector’s economic potential and
its importance to us, to Mexico.
Our products are distinguished by unique features, such as their
flavors, textures, and aromas; all of them are symbols that speak
of their quality. The credit of the sector is also for us, to feel proud
of the great esteem that Mexicans have towards our products.

We know that to recognize the value of the Mexican agricultural By recognizing the value of the Mexican food sector, we accept
and livestock sector means accepting a great responsibility to the importance of promoting and investing in it.
promote its growth and to take advantage of the opportunities.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
SECTION LEADOR
BUSSINESS 39

“By recognizing
the value of the
Mexican food
sector, we accept
the importance
of promoting and
investing in it.”
 AUGE OF MEXICO
BUSSINESS GROWTH AND COMPETITIVE LEADERSHIP

JALISCO:
BREAKING RECORDS
IN FOREIGN DIRECT INVESTMENT

In the first trimester of 2016, Jalisco is the second state in the country with greater receptions of attractive new
investments and a contribution of 14.5% in Foreign Direct Investment (fdi) at national level.

With a 6% growth regarding the same trimester
in 2015, Jalisco has proven to be an outstanding
state that offers certainty, infrastructure and a
favorable environment for the reception of foreign
capitals. This is demonstrated in the confidence
that Israel, Germany and United States have in
our country, by being the main investors during
the three first months of 2016 with an investment
of over 991 million dollars.
At national level and regarding the received
volume in the sector, Mexico City establishes
above Jalisco with 2 billion 181.1 dollars, then
there is Nuevo León with 778.7 million dollars,
Estado de Mexico with 699.2 million dollars and,
finally, Baja California with 481 million dollars.
Of the total of fdi that Jalisco receives, 61% is
from the new investments (having the first place
in the country), 16% is from the reinvestment of
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP BUSSINESS 41

utilities and the remaining 23% from accounts in

companies. The manufacturing industry covered
85% of the total, standing out the pharmaceutical
industry with 643 million dollars and the industry
of transport equipment manufacturing with 247.2
million dollars. Moreover, the financial services
sector obtained the second place with 110.6
million dollars.

Regarding the pharmaceutical industry, Israel

was the biggest investor in this section, mainly
because of the purchase of the Mexican
pharmaceutical rimsa by the Israeli company
teva for 2 billion 11.7 dollars.

investments in jalisco by country

Israel – 641 million dollars – 56%

Germany – 220 million dollars – 19%
United States – 130.5 million dollars – 11%
42 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

INDEX - CONCAMIN
PROMOTING THE
MEXICAN ECONOMY
Representing the more influential enterprise force of the country, index stands as the
global industry of Mexico in the maquila and manufacture exportation. With achievements
and concrete actions that promote the economic development on great scale, they have
consolidated “Integrado en México” as fundamental part of the productive linkage, as well as
business encounters that tie Multinational Tractor Companies of the country with Suppliers
and regional smes.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK
Building a Mexico of the
first world
With presence in 24 states of the country,
Consejo Nacional de la Industria Maquiladora y
Manufacturera de Exportación A. C. (index) is
an organism that represents the general interests
of its members by analyzing and improving the
exportation surroundings. It offers fiscal and
legal certainty because it is the government’s
consultancy agency; and it strengthens projects
and initiatives for the model of suppliers of the
Encadenamiento Productivo de la Industria
Nacional (concadena).
With a fifty years experience in the sector, today,
index is one of the main sources of wealth and
employment in the country. It reflects the developed
Mexico that exists today; a country that competes
at global level, a country committed to productivity
through cutting-edge technology that offers a
successful atmosphere attached to the culture of
law, one that talks respectfully with authorities to
propose solutions and alternatives that allow us to
see, touch and feel the Mexico that we all want.
THE IMPORTANCE OF THE MANUFACTURING SECTOR IN THE
NATIONAL ECONOMIC DEVELOPMENT
NATIONAL PRIDE
Creating opportunities for
the national industry
The alliance between two of the most important
organisms of the business sector index-concamin,
has created a breeding of opportunities in the
industry, standing out the B2B National Business
Encounter and concadena.
B2B National Business Encounter: With a
national and international call, it has as main goal to
connect the regional certified supply with exporting
tractor companies, with the goal of reducing
importations and increase competitiveness in
the foreign trade. Its new edition will be held in
Mexico City on July 5 and 6. It expects to surpass
the numbers registered in 2015, such as effective
business appointments that consolidated a
negotiable demand of more than 3 billion dollars,
with a high purchase viability by 961 million dollars
with national suppliers.
concadena: Encadenamiento Productivo de la
Industria Nacional is the result of a virtuous circle
that begins with the B2B Business Encounter
www.index.org.mx /index.nacional
43
between buyers and suppliers, based in the
negotiable demand of the firsts. This smes model
of development, through governmental support
and competitive financings, expects to encourage
national suppliers to be part of the supply chain
of exporting companies and to achieve a greater
national industrial and economic development and
a greater competitiveness of the global sector.
Closely tied, both projects derive from the
leadership of Lic. Luis Alonso Aguirre Lang,
Vice-president of concamin and president of the
Commission of Development of National Suppliers
of the National Council index.
Their effective strategies and decisions have
positioned the surrounding immex (Decree for the
Development of the Manufacturing, Maquiladora
and Exports Services Industry, immex Decree) as
a pillar in the economic development of the nation,
establishing their plan of growth as a canon for their
implementation in the different regions of the country.
Source: INEGI, National Institute of Statistics and Geography.
Fotografía por Agencia Fotográfica Punto de Acceso Empresarial.
@INDEX_Mexico (+52) (55) 2282 9900
44 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

SANMINA MEXICO
CONSOLIDATING THE
MANUFACTURING AND
EXPORT INDUSTRY OF MEXICO

SANMINA Mexico is an inclusive company of the highest international profile that is directed by
Mexicans and has offices in 5 states in Mexico, 15,000 collaborators and 11 plants. It provides
high technology products and Mexican mental labor to the markets of world consumption.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 45

sanmina is part of the industrial exportation sector;

it addresses its efforts to create an adequate
business environment in Mexico for capital
attraction and the consolidation of a platform
of opportunities for the national labor force. It
also contributes in the favor and development of
creativity and social talent, creating a productivity
culture, competitiveness and social responsibility in
every community where they have industrial plants.

It is the first contract manufacturing industry in

Jalisco, and it has relations with Mexico since
almost 30 years. It serves, mainly, the automotive,
aerospace, medical and telecommunication
sectors. Furthermore, the company acknowledges
its positioning in a challenging industry that
follows trends. For this reason, it looks for the
constant innovation to be at the forefront in the
new advanced manufacturing and automation
processes, as well as the creation of projects of
post-manufacturing generation of added value and
the design of environment friendly products.

This is how the company has taken advantage
of the demographic bonus to attract people with
the necessary skills to industry. This will generate
a competitive legal framework in terms of fiscal,
foreign trade and competitiveness; thus, assisting
in the reinforcement of the industry as the main
economic motor of the country. sanmina has offices
in Jalisco, Chihuahua, Nuevo León, Tamaulipas
and Mexico City.
This is legitimized by various quality certifications,
environmental care and social responsibility, among
which the National Exportation Award, National
Logistics Award, National Work Award, Socially
and Family Responsible Company Award, and
the National Quality Award stand out. Moreover,
the company has a wide scope of certifications in
international systems and standards.
To this day, sanmina continues growing in the
power industry by producing consumables and
tools for the companies that work in the fuel
extraction in the world. It is also in constant
training and preparation to face the manufacturing
generation 4.0, which will revolutionize the current
conception of the industry.

www.sanmina.com /SanminaCorp @Sanminacorp (+52) (33) 3668 9800

 AUGE OF MEXICO
BUSSINESS GROWTH AND COMPETITIVE LEADERSHIP

THE ROLE OF INNOVATION

IN THE MEXICAN ECONOMY
Efforts are made to make innovative processes that can have a direct relation to the country’s competitiveness
and economic productivity. With initiatives endorsed by the Ministry of Economy, the World Bank and the
Government of the State of Baja California (sedeco by its Spanish acronym), canieti promotes the value of
innovation in the private sector, showing results that motivate the Mexican entrepreneur leaders to transcend
in the business world.

The northwest region of canieti has great talent translated into greater clients or a greater market,
and mental labor to take any sector’s companies which results in bigger sales.
towards the path of innovation under the direction
of Lic. José Francisco Elizondo Siller. Baja The strategy Méxicoit was launched in the area
California is a state that works in the technological of Information Technologies (it), a brand of the
Innovation is not
development with the goal of being a state – led local industry of it created to show, represent and
exclusive for the
by highly competitive companies in the globalized promote the offer of the set of technologies, talent
business sector, it is
world- that is able to create its own products. and current abilities that are in the country.
an area of opportunity
for governmental
If a company innovates in its production process, From the acquired experience in Méxicoit,
institutions and
its value will save time, reduce waste and make emerged Méxicofirst, an initiative that has as
private initiative; it
its process efficient. If there is innovation in the main goal, the generation of human capital, with the
is a challenge for
improvement of services, then, without a doubt, purpose of strengthening the country’s labor force.
everyone.
that will be translated into greater sales and more In quality as well as in amount, these strategies
satisfied clients. If you dare to innovate creating a attract foreign investments that locate our country
new product, and, it is accepted, the result will be as an economic development player.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP BUSSINESS 47

Lic. José Francisco Elizondo Siller

canieti northwest regional president.

It is important to add that innovation is not

exclusive for the enterprise sector, it is an area
of opportunity for governmental institutions and
the private sector; it is a challenge for everyone.
Nowadays we see more innovating sectors like the canieti promotes the value of innovation in the
automotive, aerospace, electronic and the medical, private sector, showing results that motivate the
sectors that develop along with the information and Mexican entrepreneur leaders to transcend in the
communication technologies. business world.empresariales mexicanos
a trascender en el mundo de los negocios.
Innovating means facing new challenges, with
the eyes set on a result that will be a complete
experience, rich in growth opportunities along with
creative minds. This translates into successful
and leading companies that will be a source of
inspiration for new generations.
48 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

GP LOGISTICS
PROVIDING LOGISTICS SOLUTIONS
OF GLOBAL QUALITY

Strengthening its national leadership in logistics solutions, GP Logistics establishes

as a benchmark of innovation, quality, trust and social value. Its coverage of systems
and its associates with regional expertise have strengthened its business growth due
to leader clients in the sales of products of commodity, agro-industry, and chemicals,
industrial and automotive.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE
GP Logistics is leader of National Cross Dock in
Cold Chain and it is the 3PL operator with greater
facilities in the country, with its own operations and
the biggest distribution capacity in TR2.
GP Logistics in: Today, its legacy and path of over 35 years shape
the successful company that offers comprehensive
logistics solutions that are essential in the supply
- Mexico
chain of the companies by connecting the
- United States
production systems with the final market.
(Houston, Texas)
- Latin America The corporate and operating structure of
GP Logistics characterizes by the broaden
knowledge and experience that allow for the
rapid decision-making with a personal approach
to the client to develop and incorporate any
solution to the supply chain.
www.grupoporteo.com.mx /GrupoPorteo
49
Each objective of GP Logistics is addressed to
the creation of synergies to offer comprehensive
solutions in every aspect of the trade logistics,
among which stand out the following: storage,
freeze and dried refrigerators, national distribution,
devolutions and POP material.
Committed with the economic development of
the country, its significant network of employment
and its support to national and foreign companies,
have established it as the best allied in logistics
procedures, expanding its scope with offices in
Houston, Texas.
Cuadalajara, Jal:
(+52) (33) 3283 4800
@GrupoPorteo comercial@gporteo.com.mx
Houston, Tx:
001 (+52) (713) 4294 369
52 BUSINESS LEADER
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

ABAX: POWERFUL STRATEGY FOR BUSINESS

SOLUTION TO COMPLEX
ADMINISTRATIVE
PROBLEMS
Abax, with an excellent proposal of competitive consulting, helps the companies in their
goal of increasing their productivity by offering them integral solutions in the administration
of human resources.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK BUSINESS LEADER 53

The winning concept of the firm is based in the

identification of the corporate needs of each of
its clients, as well as giving them specialized
solutions. This flexibility and adaptability in the
business environment makes it an attractive
offer without rivalry.

For its flawless entrepreneur philosophy of

discipline, order and fraternity work environment,
the consulting firm, specialized in human
resources, will surely be remembered, by clients
“In Abax we don’t
and strategic partners, as a model in the Mexican
just work for your
west by its ability to solve any complex situation. company, we work as
a part of it”.
The experience of Abax endorses the growth of the
companies that enjoy its services. Abax has had a
fast growth since its establishment in September
2014. Abax now has offices in the main cities of
Mexico, such as Puerto Vallarta, Mexico City,
Monterrey, Puebla, León and Baja California; with a
staff of 300 associated professionals.

Many companies have difficulties to grow due to

the constant change of legal provision, this is why Solution in human
resources, legal,
Abax creates functional services, from beginning
accounting and audit
to end, to solve the problems that face its clients. issues.

Entrepreneurs that are busy making their

companies profitable, receive consulting for the
economic improvement. Once this administrative
problem is solved, they can focus in their
companies and increase their productivity.

www.abax.mx atencionaclientes@abax.mx 01 800 890 7660

54 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

PEQUEÑOS EMPRENDEDORES
ENTREPRENEUR CHILDREN:
ECONOMIC STRENGHT
OF THE FUTURE
Pequeños Emprendedores is a nursery of great ideas for children and teenagers that
offers successful tools to entrepreneur children in order to mark the future of society while
they discover their talents and abilities to give back to society, allowing them to grow in
a personal level.

Pequeños Emprendedores is the first training center on values and human growth focused
in the undertaking of children. Within its strategy, they have created an educational model
where children understand, analyze and realize the needed foundations and tools to be
successful in life. The program lasts 11 months, and it ends in the framework of Expo
Pequeños Emprendedores, carried out in Guadalajara, Jalisco.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK
Dream, create and undertake
With the objective of training children to learn to
know themselves, what they can become and
achieve what they want in life, each year the
Expo Pequeños Emprendedores is carried out, a
unique event in Latin America, which celebrated
its third edition last April.
There, each small entrepreneur presents their
developed products during the training program,
at the time that visitors get involved in activities
and workshops focused in finances, undertaking,
leadership and team work. In addition, there are
also presentations addressed to parents and
conferences where established entrepreneurs
share their stories.
A successful story
This concept innovates and refreshes the
entrepreneurship in Mexico; it is a creation of
Carla Pedroza, who with a family committed
to training in the business area and human
development, decided to meet the lack of self-
awareness of talents and life goals that adults
carry from their childhood. Thus, the opportunity
of making an extension of the training that is
addressed to children and teenagers arises.
www.pequenosemprendedores.mx
NATIONAL PRIDE
“For many years I realized that adults lack the
knowledge about their talents, life goals, strengths
and weaknesses, but mainly, I realized that they
didn’t make what they truly wanted.”
Carla Pedroza, creator and founder of the concept.
Many people categorized this project as
something impossible to make, however, thanks
to the support of Lic. Adriana Corona Gil,
Ambassador of Pequeños Emprendedores, what
started as an idea, transformed into a reality
that, today, is a company committed to guide the
children in the discovering of their abilities to they
learn to do what they truly love, learn to have
dreams and goals, and, mainly, they can know
how to reach them.
With pilot tests that started in 2009, the concept
began 4 years later and gave its founder the
title of Young Entrepreneur of the Year in the
Business Development Congress of 2014.
Expo Pequeños Emprendedores is an event that
remains in the world’s business panorama and that
will shortly be imitated in other states of Mexico.
/pequenosemprendedores
contacto@pequenosemprendedores.mx
@expopequenos
55
Educational programs:
- Pequeños Emprendedores. Training
program in human development, values
and undertaking in 11 months.
- Entrepreneurial summer. Summer
courses focused on innovation,
leadership, undertaking, creativity and
finances.
- Healthy eating has never been this
fun. Nutrition and cuisine workshop.
- Who am I, what do I want and where
am I going? Workshop on human
development self-cognition for teenagers.
- Expo Pequeños Emprendedores.
Event focused in the promotion of the
undertaking of children. Each small
entrepreneur presents its developed
products during the training program
of 11 months.
(+52) (33) 3687 0166
(+52) (33) 13 646389
56 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

APRO
VANGUARD AND INNOVATION
IN HUMAN RESOURCES
With over 1,500 collaborators and offices in Guadalajara, Monterrey and Mexico City,
APRO designs human talent solutions and manages integral projects for Mexican and
transnational companies under an international certified system of quality management
focused on results.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 57

Since 1987, apro has recognized that the Thus, to talk about apro is to talk about an integral,
greatest wealth of a nation is its human capital, visionary and committed business model that takes
reason why it has integrated this as a main axis in into account the work and welfare of people.
its clients’ business structure so they can achieve
results under a humanist model; one that is Its tools of development, innovation and
efficient and of high quality. transcendence allow its clients to soften the
operational uncertainty that exists in the
apro is constantly updating its guidelines to
The company directed by María Teresa de Jesús globalized industry.
continue at the forefront in its area, participating
Delgado Gómez, with the main goal of becoming
and achieving numerous awards at international
the Human Resources Department of the world’s One of the main goals of this company is to provide
level, such as the iso 2001:2008 certification,
startups, has developed programs to intervene connections and solutions for each human talent
WeConnect and the Certificado de Modelo de
and collaborate in this economic sector through and organization. The company has demonstrated
Equidad de Género, being the first company in
actions that contribute to its growth and that the strategic need of the companies to have an
Jalisco to have it.
increase its competitiveness. allied expert in Human Capital.

(+52) (33) 3647 7601

www.grupoapro.com.mx /grupo.apro info@grupoapro.com.mx (+52) (33) 3647 7603
(+52) (33) 3647 7604
58 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

SISME
STRENGTHENING THE
COMPETITIVENESS AND PRODUCTIVITY
OF THE MANUFACTURING COMPANIES

sisme is an initiative from Jalisco with social responsibility in charge of strengthening the
competitiveness and productive processes of the manufacturing companies through its
outsourcing service of personnel. It is focused on the satisfaction of its clients and in the
improvement of the life quality of the labor force.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 59

David Julián Vargas Gómez founded sisme in

March 2014 to meet the needs of the companies
in terms of cost reduction by manufacturers and
equipment, with the goal of creating a synergy
with productive value that allows its clients to
focus in the key areas of their companies, in order
to achieve a fast adaptation to changes in the
production systems.

All this is possible thanks to the provision of human

capital of sisme, specialized in the value chain of
manufacturing, in addition of various procedures to
improve the optimization in the areas of operation,
management and certification. Its model is based in
a new executive structure on-site that is assigned to
each client under a system of quality management.
Another element that allows sisme to stand out in
its branch is its social commitment by creating jobs
with competitive salaries and its specialization in

manufacturing systems of high technology products

with dedicated personnel and highly qualified
facilities. Thus, it is possible to develop specialized
systems in assemblage, logistics and storage,
according to the different needs of its clients.

Currently, sisme is competing to achieve the

certification iso 9001:2015 and the certification
Igualdad Laboral y No Discriminación, granted by
the Ministry of Work and Social Welfare (stps by its
Spanish acronym), looking for its positioning as the
strongest, more reliable and safer company in the
ranking of its niche at national level.

www.sisme.com.mx /sisme.com.mx contacto@sisme.com.mx (+52) (33) 3461 9883


BUSSINESS
TIJUANA
INNOVADORA
Since 2010, the Tijuanenses live and offer the world an Auge model of inclusion and social regeneration
where the recognition of the daily work, the sense of belonging, industrial innovation, undertaking and culture
converge in a transversal way.
Tijuana Innovadora is the sum of the work and
effort that the society of Tijuana makes with
the goal of restoring and promoting its image
at national and international level. Thus, twice
a year the city is host of presentations, panels
and workshops of experiences and researches
of Nobel winners, transnational entrepreneurs,
athletes, scientists and artists, as well as the
participation of outstanding Tijuanenses and a
wide area of commercial network.
The activities focus their attention on emphasizing
and showing the sectors that create an economic
development in Baja California, making emphasis
in the reinforcement of the bonds that this
organization has with the state of California, since
both form the “Mega Region” of innovation, and
both are the epicenter of the binational life between
Mexico and the United States.
AUGE OF MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
It is possible to celebrate this due to the visible
innovating mark of the industrial productions that
Tijuana exports to the world, such as televisions,
pacemaker components, and aerospace
technology, among others.
Although the biannual program is displayed
as the greatest showcase of the initiative,
throughout the year are carried out exhibitions,
concerts, sport festivities and environmental
workshops. There, it is possible to “waste time in
a positive way”, to share in the “House of Ideas”
and to create “Art in the Industry”.
Thus, Tijuana has demonstrated that the
reconstruction of the social structure is possible by
taking back public spaces, with the revaluation of the
work, and the implementation of a business culture
that bets for the human capital and mental labor.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP BUSSINESS 61

Biannual
editions
The components
of Tijuana
Innovadora
for peacemakers
are manufactured in
Tijuana for over 10
years, which has given
a second chance for
thousands of hearts
around the world. Two
thirds of the production 2016
Creative
of these equipments
are exported to the
United States and the
rest are distributed
to Europe and other
and cultural
countries of the world.
industries
The main products
of the sector
manufactured

2014
in Tijuana are:
cardiovascular, of
neuromodulation,
orthopedic implants,
that are components The Mexican
that help heart rate and
neurostimulation.
The established
Diaspora
companies transfer
products to Mexico to

2012
be more competitive,
with engineering
technologies that
are not usual in the
industry. On the way to
greatness

2010
The Smart
border
62 INTERNATIONAL PRIDE
AUGE DE MEXICO
INTERNATIONAL ECONOMIC BENCHMARK

LA PRENSA SAN DIEGO

THE WEEKLY NEWSPAPER OF
THE LATINO COMMUNITY IN
SOUTHERN CALIFORNIA
The oldest Latino newspaper of San Diego, California, La Prensa San Diego has been
growing under the leadership of its new Publisher & ceo, Arturo Castañares. The weekly
newspaper started on December 1, 1976 and is San Diego’s only bilingual newspaper,
reaching up to 40,000 copies per week.
AUGE DE MEXICO
INTERNATIONAL ECONOMIC BENCHMARK INTERNATIONAL PRIDE 63

Mr. Castañares bought La Prensa San Diego on

July 31, 2015 to become the third publisher of
the newspaper in its 40-year history. La Prensa
San Diego started in 1976 by Daniel Muñoz, a
community college professor of Chicano Studies.
At the time, there were no Latino media outlets
in San Diego, so Professor Muñoz started a
community newsletter in Spanish to inform the
community about important issues. That year,
the newsletter officially became La Prensa San
Diego, and after 2 years, became bilingual in
Spanish and English.

“I want to increase the scope of our

newspaper into new communities of San
Diego to better inform Latinos and raise
awareness of the important challenges
that we face.”

Arturo Castañares

Since 1989, Mr. Castañares has worked in

politics and government, from the California State
Legislature to assisting 74 political campaigns.
During 1999 and 2000, Mr. Castañares also
worked for the White House as an Advance Team
member for Vice President Al Gore’s official travel.

The main focus of La Prensa San Diego is to

inform and educate the Latino community on
important issues and to help increase Latino
voter participation in elections in order to gain
more influence in changing laws that affect them.

The newspaper has endorsed Hillary Clinton for la prensa san

President in this year’s elections based on the diego.
racist and anti-immigration positions that Donald - Latino’s community
Trump has taken. weekly newspaper.

“In recent years, Latinos have become - Established in

a larger share of the voters in the US, December 1, 1976.
and politicians, including President
- 24,000 to 40,000
Barack Obama, have had to respond weekly copies.
with real action.”

Throughout many years of involvement and

support of issues, La Prensa San Diego
has become an important part of the Latino
community in San Diego and its new Publisher
wants to continue building the influence of the
newspaper, hoping to maintain this work for the
next generation.

Mr. Castañares also serves as Chairman and

ceo of Manzana Energy, Inc.; a development
company specialized in solar energy systems,
biomass to fuels technology, and artificial
turf installation projects. Castañares’ parents
emigrated from Mexico and he was born in San
Diego, so his bicultural, bilingual background
helps make La Prensa San Diego an effective
medium to talk to and for the Latino community.

laprensasd.com /LaPrensaSD @LaPrensaSD +1 (619) 425 7400


BUSSINESS
CROSS BORDER XPRESS (CBX)
THE FIRST BINATIONAL BRIDGE
TIJUANA - SAN DIEGO
Approximately 119 meters divide the Airport of Tijuana from the border of The United States; a length that can be
easily crossed on foot in five minutes. Cross Border Xpress (cbx) is a closed binational bridge that offers to cross
the border in a faster and safer way, without obstacles.
After more than seven years of planning, designing
and licenses in governmental organizations in both
countries, in December 2015, the first bridge that
“Our countries are directly connects a building in United States with a
united by history, but foreign airport terminal began operating.
a joint future is what
unites us more.” Cross Border Xpress will offer services to more
than two million users annually, making a faster
Enrique de la Madrid, transfer for travelers who use the facilities of the
Secretary of Tourism. International Airport of Tijuana to travel from or to
the United States, faster. According to estimates,
this border concept will create growth opportunities
in the facilities of the airport in a 40%, with the
AUGE OF MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
appearance of new lines of transportation that go to
Tijuana as an alternative solution to the busy Airport
of San Diego.
This will promote the image and infrastructure of
Baja California as a vital center of binational air
services, creating conditions of competitiveness
and expectative of economic growth in the region.
The formal inauguration of the bridge was
carried out in March with the presence of the
Chancellor Claudia Ruiz Massieu, Secretary of
Foreign Affairs; Enrique de la Madrid, Secretary
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP BUSSINESS 65

of Tourism; Gerardo Ruiz Esparza, Secretary of

Communications and Transport; Francisco Arturo
Vega de Lamadrid, Governor of Baja California;
and Kevin Faulconer, Mayor of San Diego.

In order to use the facilities of the Cross Border

Xpress, and to avoid the long rows with unexpected
delays of the terrestrial ports of entrance of San
Ysidro and Otay Mesa, the users will only be
required to present their boarding pass for the Airport
of Tijuana, ticket cbx, and passport or valid visa.
The crossing bridge constitutes an excellent
opportunity for the increase of users of national
airlines that connect with the International
Airport of Tijuana, which offers 30 destinations
in Mexico and the world, including direct flights
to Shanghai and Oakland.
Within the facilities of cbx is installed the Office
of Customs and Border Protection of the United
States, as well as duty free stores. In addition,
in the Mexican side, it is located the Office of
Immigration and Customs.
The binational bridge Cross Border Xpress is
the result from the collaboration between the During the first trimester of 2016, the
governments of Mexico and the United States in International Airport of Tijuana, with the operation
their commitment to modernize and optimize the of the cbx, increased 38% the offer of airplane
border relations between both countries; serving as seats in its network of current routes
example of diplomatic relations around the world.

Photographs by Harrison Photography

66 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

Construcciones y Carreteras S. A. de C. V.
BUILDING THE SOCIAL
PROGRESS OF MEXICO

construcarr is a company committed to quality, sustainable growth, safety and health for
every single one of its collaborators. A company that builds infrastructure projects
in land our hydraulics.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 67

Twenty years of experience endorse its

commitment to Mexico by being part of the
commercial plan of the country thanks to the
building of multiple projects that are translated
into a better communication in small towns and
big cities, as well as the strengthening of the
national economy to boost hydraulic works in
benefit of agriculture.

All of this is reinforces with its flawless ethics

code that has led the company to obtain
certification on quality, environment, safety and
health in the workplace (iso 9001, iso 14000 and
ohsas 18000).

Safety and trust are synonyms of

construcarr. The execution of its
developments is made at the fullest and in the
agreed time with its clients, emphasizing in
the environmental care and assuring the best
conditions of each construction for many years.

Under the direction of Engineer Ricardo Luna ppp: Guadalajara-Colima Highway

Valencia, the strengths of construcarr turn into a
reality in excellent collaborators, trained in the best
practices of the sector; cutting-edge technology
and a leading team; as well as global certifications.
Each one of its strategies distinguishes by its
flexibility and dynamics, adapting to the political,
economic and social changes that intervene yearly
in the construction industry.

Within its growth strategy, construcarr

works in the business diversification through
participations in ppp (public-private partnership),
synergies with competitors (now partners) and
public institutions. On the other hand, they also
develop projects in the area of housing. These
are all actions that are directed towards job
creation to improve the quality of life of Mexicans.

Construcciones y Carretera s. a. de c. v. is a
company in Auge that boosts the social progress
of México by developing infrastructure projects
that improve the communication, accelerate
trade and strengthen tourism; actions that create
a significant economic income for the country
and its people.

www.construcarr.com empresa@construcarr.com +52 (33) 3606 0784

68 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

e-Quallity
SPECIALIZING THE
TECHNOLOGICAL SECTOR
IN MEXICO

From Mexico to the Americas, e-Quallity offers world-class specialized quality control
services that help its customers to improve the software products they develop or acquire,
contributing to the boom of this industry, one that impacts and transforms more critical
aspects of our lives every day.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 69

With headquarters in Guadalajara, the Mexican

Silicon Valley, e-Quallity offers a wide range of
specialized software testing services to national
and American clients.

Mexico is one of the top 10 providers of

Information and Communication Technologies,
with an increasing market share and a growing The clients of e-Quallity are organizations with
domestic market. formal software development or acquisition
processes, in sectors demanding high quality
Software testing is an industry on its own whose products.
value is estimated to be worth approximately 40 - Luis Vinicio León -

billion dollars per year with two digits growth rates.

In this highly competitive and meticulous sector,

the leadership of e-Quallity’s ceo, Luis Vinicio
León, has strongly contributed to the position
of the company as a highly specialized supplier
with world-class software testing services. E-QUALLITY BUSINESS
Since testing is usually an activity that is not
UNITS:
part of the companies’ core-business, there is
a marked global trend to outsource it to Test • Staff Augmentation, to complement the
Centers of Excellence. customer´s test teams with testers in e-Quallity’s
facilities.
With its testing processes that are internationally
certified under the specialized quality models • Laboratory tests, applying a process certified
tmm and tpi –proof of its high quality level, polteq, a under international standards, with e-Quallity’s own
e-Quallity has a comprehensive services offer to specialized Dutch metrics and heuristics.
help its clients to: company, declared
after performing
• reduce the risks of releasing or acquiring low an evaluation on • SoftLanding, to efficiently launch big test teams
quality software, contributing to increase the the processes which quickly achieve high quality standards and high
customers’ level of satisfaction and loyalty; of e-Quallity: “A effectiveness.
• decrease re-work, lowering therewith both testing company
costs and time-to-market; with comparable • Consultancy in Software Testing, to
• diminish the Total Cost of Ownership, by assessment results diagnose and improve the clients’ test teams; or to
applying testing practices that increase is hard to find in carry out applied research projects for them.
productivity in software development and the world. Only
decrease maintenance costs. companies in
high-risk industries
Mexico proudly recognizes the successful career (e.g. space, military)
FROM WHICH E-QUALLITY
of e-Quallity, a company that, during its more achieve higher OFFERS:
than 10 years in the market, has proven to be: scores.”
• Automated functional testing
• highly specialized, with one of the highest
• Security testing
quality levels in the world, leader in its sector;
• thriving, dynamic and with excellent • Performance testing
innovation abilities; • Testing for mobile devices
• scalable, thanks to its technology, its • Localization testing
knowledge of the labor market, and its
abilities to generate, to systematize and to
transfer know-how. With both conventional and agile methods

www.e-quallity.net /eQuallityCorp @eQuallityCorp publicaciones@e-quallity.net (+52) (33) 3030 6909

70 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

NUBE
REVOLUTIONIZING AN
INDUSTRY IN MEXICO

The Internet of Things (IoT) revolutionized the industry of liquefied gas; the vital input for
industries, stores and homes. Nube is born with the goal of providing gas companies
with the necessary tools to optimize their commercial, logistics and distribution areas. Its
technology and model look to improve the operation and quality of the service, as well as
the transparency for its clients. Thanks to the vision of its founder, Chris Gnanakone, Nube
represents a great step for the industry of liquefied gas and a pride for Jalisco.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK
First IoT platform in Mexico.
The idea emerged in Mexico and it is the first
IoT platform that is made by engineers from
Jalisco, in the Mexican Silicon Valley.
Nube emerges from the need of establishing the
supply of domestic, commercial and industrial
gas as an innovating, open, immediate and
proved process for suppliers and consumers.
This initiative already has a patent in United
States, strong investors and a powerful team of
professionals from Mexico.
The development and positioning of this
pioneer product is possible thanks to the
introduction of IoT technology, which allows the
digital and remote interconnection to different
objects, such as air conditioning or lightning,
as well as basic services, such as electricity
or gas consumption, simplifying daily life and
revolutionizing the industry.
Latest technology in smart living.
The control of distribution chains and marketing
of the product will be carried out through a gear
linked to the internet. Consumers will be able
to know their exact gas consumption and order
the refueling through an application, according
to their needs; moreover, the supply companies
will reduce their costs by knowing their demand
in real time.
For this reason, the main beneficiary is the
supplier because thanks to the characteristics of
the gear and the app, the company will be able
to give efficient services, increase its quality
index and avoid delays and cancelations.
The gears of Nube track the gas level expressed
as percentage and pass this information, along
with the available charge of the gear, to the Nube
service, provided by Sierra Wireless through an
integrated identity module of gsm (sim). Therefore,
the fears and distrusts of the ruling gas industry in
the country will be eliminated.
Thus, every day, this service will send a
measuring of the tank level to the commercial
service, and weekly to the personal services.
NATIONAL PRIDE 71
Contributing to the comprehensive
development of the country.
Technology applied correctly to solve a need,
allows the support of the economic development
of a specific sector.
Nube brings solutions for the specific needs of
the Mexican market in two dimensions; first, to
the consumer, since it will provide the necessary
tools to make timely informed choices about
the provided quantity and the exact price; and
to the industry and commerce, by offering them
quality, transparency, immediacy and control
over the refueling.
This way, in addition of creating jobs and
providing experience in IoT platforms to
the labor force, the reputation of Mexico in
the technological sector will increase, and
Guadalajara will continue with its position as
the capital of innovation.
Nube is synonym of social commitment. The real
gas consumption can be a great obstacle in daily
life because the cylinders of liquid petroleum gas
(lpg) are located in places that are hard to reach.
By implementing the technology of Nube, the
quality of life and economy of homes improves. to change the way in which basic services are
seen in Mexico. Thanks to the geographical
Therefore, Nube is committed to face the regional position, communication routes and mental labor,
opportunity areas in terms of the technological Nube found in Jalisco an enabling environment
gap through the financing, training and protection to overcome the obstacles created by the lack of
of intellectual property. Today, Nube is a technology, as well as to show its creations and
revolutionary idea for the country, which arrives initiative at international level.
www.nube.gs (+52) (33) 2001 6828
72 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

CDS Parking Inc.

AT THE FOREFRONT IN
AUTOMATION AND APPS FOR
PARKING LOTS

With an experience of more than 12 years, cds parking inc is innovation in the manufacturing
of equipment for automated parking lots worldwide. Their technology is proudly developed in
Guadalajara, Jalisco, and their creativity has led them to develop pioneering apps in the field,
that will solve one of the most common problems in the city: parking.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 73

Rodrigo and Rafael Pérez started in 2002 with no

capital, a pickup truck, a cell phone and courage.
Nowadays, they are the directors of one of the
most important companies in the automation of
parking lots with their own technology and exclusive
customization for every client.

Their equipment includes car counters that

generate reports and statistics; entry barriers
to control de access with fingerprints, card and
numeric keypad; automated cashier with the
maximum safeguard security, money control and
theft protection alarm; as well as machines in the
entrance and exit with assistance for each user.

cds parking inc has a wide stock of spare parts

and the local manufacture of all of the equipment.
So, they offer an immediate local support that gives
certainty to each one of their clients and users.

Cutting-edge automation
with digital applications
In addition to automation, cds parking inc has
adopted an innovative software and a digital
application that will renew the way of parking in the It is not only the
quality but also
city, for drivers as well as for parking lots managers. the efficiency and
power given to
cds softcloud: It is the only software compatible parking lots that
with many devices that the manager will use to distinguishes our
control in real time what is happening in the facilities. equipment.
It is for those who provide parking services and uses
the cloud to access anytime and anywhere.

Apparkame:
The firs app that allows to search, hold and pay a parking lot from a smartphone.

Within its features, the user will be able to do the following actions:

- Find the nearest parking lots.

- Know how many parking spaces are there.
- Lay away a parking space for an specific date and time.
- Pay the parking space with a bank card.
- Save their favorite parking lots.
- Get access to information about schedules, fees and services of each parking lot.
- Digital tickets with QR codes. cds parking inc is a rising company that
- Timekeeping of the service. incorporates the Internet of Things (IoT) to offer
- Assistive guidance to each parking lot. mobility, traffic and safety road solutions in order
to improve the citizens’ quality of life, as well as
improving the economy development in the country.

México:
01 800 831 2202
www.cdsautomatico.com /CdsAutomatico @cds_automatico ventas@cdsautomatico.com
San Diego:
1 (619) 331 2961
74 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

PROMODESA
CREATING BUSINESS
OPPORTUNITIES FOR
INVESTORS
The promotion of development and a guarantee experienced in a successful investment is
the specialty of one of the most important companies in the construction sector in Mexico,
Promodesa. Its career began in Guadalajara, and currently, it has expanded with projects in
different countries of the American continent.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 75

In Mexico, today, promodesa is leader in

planning and commercialization of shopping malls.
Its history and legacy began 20 years ago with
the investment on Liverpool department store in
Guadalajara; a project that seemed risky for the
experts. Nonetheless, the tenacity and vision of
its director, Cristina Ojeda, achieved the same
success that the store had in Mexico City, which
would later be repeated with Palacio de Hierro.

Iconic buildings to promote

the Auge de México.
Most shopping malls in the West of Mexico have
been intervened by promodesa, setting a model
for the expansion of the sector, which hadn’t
been previously known and, now, it represents
a high rate in the investment destined for the
construction industry.

In addition, promodesa joins the peak of

the tourism in Mexico; an activity that in the
last few years, has registered a significant
increase in its income. From this idea emerges
Latina Promohoteles, which will promote the
development of hotels with an aggressive plan of
growth for Hotel 6 and Estudio 6; brands that will
strengthen the commercial offer and lodging in
the main markets of Mexico and Latin America.

promodesa represents the glory of the

construction sector in Mexico, a company that
has well-established company with a large career
in the conception of projects that contribute to the
architectural and urban beauty of the country with
edge developments and luxury living.

Today, promodesa is a company in Auge.

info@promodesa.com
www.promodesa.com /PromodesaMex @Promodesa +52 (33) 3560 2670
contacto@promodesa.com
 SECTION LEADOR AUGE OF MEXICO
TOURISM GROWTH AND COMPETITIVE LEADERSHIP

- Enrique de la Madrid Cordero, Secretary of Tourism. -

TOURISM AS
ECONOMIC PLATFORM
OF THE COUNTRY

On a global scale, tourism has great economic impact and the tendency is that its
contribution keeps growing. To have an idea o this, it is expected that the hospitality sub-
sector, only, will generate an revenue of 550 billion dollars in 2016, an amount that is equivalent
to the size of complete economies such as Sweden or Argentina.

Mexico is not the exception, in fact, we are among the leader
countries, since in the last years we have established the tourism
activity as one of the sectors with greater impact in our economy.
In 2014, the tourism represented 8.5% of the gdp, surpassing
other important sectors such as the construction, mining, primary
or financial, and insurance services, as well as presenting a
significant greater growth rate to the rest of the economy.
In the matter of currency generation for the country, tourism had
a growth of 37% in the period of 2012-2015, and in this last year,
17,457 million dollars were registered. This is a new historical
maximum, whereas the tourism balance in 2015 had its greater
historical surplus; ascending up to 7,356.7 million dollars. That is
11,4% more than in 2014, and 71.4% more than the one in 2012.
As job creator, the tourism activity represents a source of
employment for 3,803,000 people in a direct form, and the
unwto estimates that it employs other 5,633,000 in an indirect
form. In the last decade, tourism has created nearly 800,000
direct jobs and an estimate of 1,200,000 in an indirect form; this
means more jobs than any other representative sectors like the
primary and the automotive sector.
In addition, the sector has a high employability in vulnerable
sectors; it is the first employer of young people in proportional
terms (20.3%); the second employer of women (56.8%); and third
employer in the Southeast of the country (24.8%). At regional
level, tourism receives a greater relevance, there are states whose
GDP depends on this activity in a greater way, like Quintana
Roo and Baja California Sur, where it represents 77% and 53%
respectively. Or states with a high degree of marginalization, like
Guerrero, where the tourist gdp is 36% of the total, and where the
activity represents a great opportunity of social development.
These numbers prove that tourism is one of the great success
stories of our country in economic matters; not only have we
managed to revert the stagnation that experienced the sector
until before 2013, but last year, we obtained record numbers in
the main indicators.
Specifically in 2015, the country received an historical
maximum of 32.1 million international tourists, which
strengthened our first place position in Latin America, and
our place within the Top Ten of the world’s tourism, where we
went from the tenth to the ninth place. Not only have we been
successful internationally, but also the domestic tourism –which
represents around 88% of tourist consumption- generated more
than 83 million hotel registrations; another historical record
thanks to a 11.4% growth in relation to 2012.
Results show the effort made to increase the competitiveness of
our destinations through actions in the matter of infrastructure,
investment, promotion, innovation and diversification of the offer.
But it is also necessary to say that, in this sense, there is still a
great growth potential given the variety of attractions that our
country has; since there are economies with similar size than ours
where the tourism contributes in a still greater proportion, like the
Spaniard, where tourism gdp represents 12% of the total.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
SECTION LEADOR
TOURISM 77

“The Auge of tourism

in Mexico is the
result of the effort
made in actions
of infrastructure,
investment,
promotion, innovation
and diversification of
the offer.”
78 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

GRAND HOTEL TIJUANA

LIVE THE GRAND
EXPERIENCE

In a city that has everything, the biggest hotel of Baja California establishes its commercial
strategy by innovating with services that adapt to the economic models of the region.
Capitalizing the new tendencies on national tourism, Grand Hotel Tijuana has an option
for each traveler in an architectonic complex that is iconic in the border city.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK
Three hotels in one
The concepts that form Grand Hotel Tijuana
are designed to satisfy the market the luxury,
business and medical tourism.
Grand Club. Located in the last floor, with
the most spectacular view of Tijuana, its
atmosphere has many details of luxury and
magnificence. The penthouse has its own
restaurant, reception and lounge; besides, each
area has privacy and security that has no equal.
Grand Tower. Dedicated to the traveler of
business and conventions, its style combines
luxury with functionality and flexibility, which
characterizes the enterprise’s activities. Each
www.grandhoteltj.com
NATIONAL PRIDE
room has what’s needed to offer the greater
comfort and to provide the best service in the
best facilities.
Grand Care. Pioneers in this concept, Grand
Hotel Tijuana revolutionized the medical
tourism of the city by offering a hybrid of a
traditional room with all the specifications and
characteristics of a hospital room.
Taking care of each detail, its personnel highly
trained staff is aware of the specifications
required by each patient in addition to adjusting
the service and facilities for an easier access
to wheelchairs, special beds, medicine
administration, and transfers to the airport or
hospital, among other facilities.
/GrandHotelTijuana
79
Moreover, Grand Hotel Tijuana is host of
important events and conventions all year
long in its 18 halls, equipped with the best
infrastructure in telecommunications.
Its location and dimension make this hotel a
unique in its type, because, unlike the great
hotel chains, it has a familiar origin, full of pride
and tradition.
Without interfering with its binational conception
and the trust that foreigners have in Grand Hotel
Tijuana, each action of its General Director,
Adrián Bustamante González, promotes the
growth of the tourism in Tijuana and is an
example of the Auge de México.
01 800 026 6007
@GrandHotelTijua
1 866 472 6385
 AUGE OF MEXICO
TOURISM GROWTH AND COMPETITIVE LEADERSHIP

TOURISM
COMPETITIVENESS
Increasing the value of Mexico for the
international traveler

Tourism in Mexico continues growing in the global outlook. The government of Mexico holds
a clear position regarding the direction of tourism towards a multisector industry where the
different productive sectors work together to create currencies, jobs and social mobility.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP TOURISM 81

Results and efforts of the different levels of

the government have established the country
as an attractive tourist destination; one that is
safe, sustainable and competitive. Grupo Auge
analyzed the progress achieved by this sector and
the possibilities that result of the work done in the
country by the current government.

According to the World Tourism Organization

(unwto) Mexico holds the 9th position regarding
the visits of international travelers and the 17th in
currency income. This represents a 9.5% increase,
more than twice the world’s growth in 2015.

In the past edition of anato Tourism Showcase

2016, Enrique de la Madrid, ministry of tourism,
stated that in spite of the economic phenomenon
that our country faces, the exchange rate
has been an incentive for the attraction of
international travelers that see Mexico as an
attractive and affordable destination. This will
allow the tourism to strengthen as one of the
main motors of economy, by registering in 2015
incomes of 17457 billion dollars.

Visit Mexico and its digital

marketing strategy
With creative marketing campaigns and a concise
promotional planning, the website VisitMexico.com,
a digital marketing strategy of the Mexico Tourism
Board (cptm by its Spanish acronym), is now the
third most successful website for tourism in the world
in Facebook, just after Australia and United States.

In the world, mainly in countries with low

temperatures, Mexico stands out as a holiday
paradise with high added value. VisitMexico has
stood out by its creative campaigns, which include
videos and physical activities, that had nearly
18 million visitors in 2015, as well as 5.6 million
5 are Mexican. The total investment was 47.5
followers in social networks.
million dollars and it is expected to cover around
five markets per year.
Mexico and the Cirque du
Soleil: Luzia Business tourism
Mexico in partnership with Cirque Du Soleil Not all strategies are directed towards holiday
presented the launching of “Luzia” as part of this destinations. Business tourism has established as
year’s promotional campaigns to identify projects an attractive sector for the international industry. It
of major significance that contribute to the is estimated that this niche spends 53% more than
dissemination of our country’s tourist attractions tourists that travel for pleasure.
in different world scenarios. “Luzia” is a world-
class circus inspired in the Mexican history, In 2015, Mexico hosted 206 international
music and culture. conferences, forty one events more than 2014.
Guadalajara, Cancún and Mexico are the leaders
Luzia is the combination of the Spanish words luz in this area. It is estimated that the business
and lluvia (light and rain), and it is the first show industry creates 800,000 jobs per year with a hotel
in the history of the company that is inspired in occupancy of 29.6 million rooms.
a country. It will go through 450 cities across the
world for at least seven years and it will have 45
actors from 15 different countries, among which
82 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

AEROTRON
UNIQUE EXPERIENCE IN
EXECUTIVE AVIATION
Aerotron is a company that operates in the entire American continent and has facilities in
Puerto Vallarta and Guadalajara. This year it celebrates 30 years since its foundation, and, it
has proven to be one of the most outstanding options in Mexico and the world in the rental,
sales, maintenance and management in executive aviation. Moreover, it is also the agent of
the brand Cirrus at national level in sales and maintenance, as well as the representation and
acquisition of any kind of aircraft.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 83

This Mexican company, pioneer in the sector,

has stood out because it offers a service that
is constantly exceeding international standards
on safety and quality. It has 99 highly qualified
employees, certifications such as aoc, Oficina
Despacho, Permiso Taller, cbp Overflight and
awards such as Argus Gold Rated and flt Plan
like the fbo #1 in Mexico.

Its main goal is to connect its high profile clients

so they can make business among them as well
as enjoy the tourist offer that Costalegre has to
offer, in an efficient, safe, discrete and comfortable
way 24/7. In addition, they have rental service of
executive planes in every country of America.

It has two fbo (Fixed-base operator), one in

Puerto Vallarta and the other in Guadalajara,
which have the best facilities for clients and
pilots. They also give a specialized maintenance
service and refueling.

Aerotron offers administration services,

reservations, lodging and transport coordination
to its clients. In its facilities you can check
arrivals, scales and departures of your
international flights. In the last months, they
expanded its aircraft fleet with the models of
Cirrus, sr22t, LearJet 60 and Pilatus pc12.

Currently, Aerotron focuses almost every effort

in the obtaining of the certifications dot and
faa for the services of Aerial Taxi and aircraft
maintenance for its positioning in the world.

Guadalajara, Jal:
Guadalajara: recepciongdl@aerotron.com.mx (+52) (33) 3284 2300
www.aerotron.com.mx
Puerto Vallarta: aerotroninfo@aerotron.com.mx Puerto Valarta:
(+52) (322) 226 8440
84 BUSINESS LEADER
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

CANACO PV
NATIONAL CHAMBER OF COMMERCE,
SERVICE AND TOURISM OF PUERTO
VALLARTA, JALISCO

The growth in memberships of 242% throughout the last year, show that the canaco in
Puerto Vallarta is the Chamber with more representation and confidence for entrepreneurs
of the coastal region of Jalisco.

With a portfolio of 980 members that generate a 35% of the Gross Domestic Product of the
region, canaco Puerto Vallarta represents, guides, promotes and defends the interests
of the commercial sector of the Jalisco municipalities in Puerto Vallarta, Tomatlán, Cabo
Corrientes, San Sebastián, Mascota and Talpa de Allende.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK
Through the management of Teresita Marmolejo
López, canaco has developed a solid position
as the most representative institution of the
region in 2015-2016 by exponentially growing the
memberships and adding the work along with 30
representing commissions in the 3 different national
levels of the government.
Puerto Vallarta has become the main economic
generator in the State of Jalisco, being the host
BUSINESS LEADER
city of national and international events with an
attendance of 4.2 million tourists every year.
canaco is the main organization in charge of
focusing business services in this sector by
detecting the needs and using technology to
reinforce this organization. These actions are
carried out through the professional and technical
services offered by experts in business and
management under a model of humanist approach.
/canaco.puertovallarta
www.canacovallarta.com
@canacovallarta
85
The National Chamber of Commerce in Puerto
Vallarta provides the necessary attention to
entrepreneurs and trading partners so they can
receive training and consulting in the developing
of good practices, and a national and international
positioning of their products and services, with
the main objective of sustaining the economic
activities of the region and improving their
inhabitants’ quality of life.
presidencia@canacovallarta.com (+52) (322) 224 4545
 SECTION LEADOR AUGE OF MEXICO
CULTURE GROWTH AND COMPETITIVE LEADERSHIP

- José Galicot Behar. President and founder of Tijuana Innovadora. -

ART IN THE
MEXICAN INDUSTRY
THE PRESENCE OF ART
IN THE WORK PLACE

After the closure in 2011 of the facilities of Sala Anguiano Rutas, located in the former
Municipal Palace of Tijuana, the board in charge decided to create an innovating program
where everyone could see the works of art donated by the widow of Raúl Anguiano. This led
to the creation of the first “homeless museum” of the border called Arte en la Industria.

The program began with exhibitions in important textile
factories of the health and electronic sector, with the goal of
approaching art in a subtle and recreational way to work places
without affecting the company’s production. For the first time,
those who do not usually go to cultural centers, now have the
privilege to see and get to know about high quality works of art,
which they can share with their loved ones during the family
weekends organized by the companies.
Arte en la Industria expands its horizons and now it is
everywhere. It has spread throughout the community thanks
to the phenomenon of Tijuana Innovadora, which is present in
schools and companies that have opened their doors to this
innovating concept, such as Medtronic, Carefusion in their
plants of Tijuana and San Diego, ca; Turbotec, djo Global, 3d
Robotics, Plantronics, CST and Foxconn, among others.
It has such an influence that in the places where it has been
displayed, places concerning art have been named after
the program. Examples of this are: El pasillo del arte, in the
Carefusion company; Galería Raúl Anguiano in Universidad de
las Californias Internacionales (udci); Sala Raúl Anguiano in
Medtronic; Galería Bustamante in Grand Tijuana Hotel and El
Rincón del arte in municipal libraries.
An outstanding aspect is that the program increases its
presence in more places, reason why it requires a greater
collection. In 2013, they had 440 works, which by 2015
increased to 565, and in 2016, it is expected to have a total of
750 works in order to reach more sites in a simultaneous way.
In addition, there were 35 exhibitions in 2013 and in 2014 the
number grew to 48. In 2015, 80 exhibitions were made and for
this year, they expect to reach a total of 100 exhibitions with
around 60000 attendees.
Finally, the program, which began with 54 pieces of the
teacher from Jalisco, Raúl Anguiano, expands to more
places through new works from emerging local artists, who
gladly show their talent, such as Lilia Castro, Mario Valadez,
Enrique Ciapara, Bertha Ruiz, Antonio Pazos, Enrique Chiu
and Juan Manuel Nieto.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
SECTION LEADOR
CULTURE 89

“For the first time,

those who do
not usually go to
cultural centers,
now have the
privilege to see
and to get to know
about high quality
works of art.”

“Arte en la Industria
began with 54 pieces
of Raúl Anguiano and,
currently, it also displays
the talent of emerging
local artists.”
 AUGE OF MEXICO
CULTURE GROWTH AND COMPETITIVE LEADERSHIP

TIJUANA CULTURAL CENTER

INSTITUTIONAL BENCHMARK OF THE MEXICAN
NORTHWEST
Since its establishment, nearly 34 years ago, the Tijuana Cultural Center (cecut by its Spanish acronym), located
two kilometers away of the border with United States, has established as the institutional benchmark of the Mexican
northwest by its architectural majesty and rich artistic offer.

It is displayed as an innovating hall to increase the
culture and quality of life of the inhabitants of Baja
California, as well as for the people with Mexican
origin that live in the south of California, cecut is the
only infrastructure of the National Council for Culture
and Arts (conaculta by its Spanish acronym) that is
located outside the capital of Mexico.
The facilities have four buildings in an area of 3.5
hectares, which are a Theater, Central building,
Domo imax and El Cubo. There, you can find
the botanic garden, an aquarium, a coffee shop,
reading halls, rehearsing rooms, the museum of
Californias, and the playground, among others.
Its construction design, in charge of architects
Pedro Ramírez Vázquez, Manuel Rosen Morrison
and Eugenio Velázquez has been displayed to
resemble the cenotaph project for Isaac Newton
conceived by Étienne-Louis Boullé.
The offered activities are very diverse; from theater,
opera, dance and concerts, to permanent and
temporal exhibitions that include international film
exhibitions, imax and professional training with
credits, some of them of binational character.
In 2015, more than 17,000 cultural activities
were carried out there, gathering nearly 2 million
participants. This shows the wide knowledge and
social acceptation that “La Bola”, the nickname of
cecut, has had since the beginning; making it one
of the biggest symbols of the city.
cecut is many things; it is a laboratory, a
multicultural artistic platform and a school with a
clear vocation and commitment to transnational
cooperation and human development. There and in
all places of Mexico, you will find live culture that’s
emerging and ready to be felt.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP CULTURE 91

Artistic activities:
summer camp, cinema, concerts, conferences, story
tellers, courses and workshops, dancing, meetings,
heritage exhibitions and visual arts, festivals, lectures,
roundtables, music, opera as well as book launch,
magazines, editorial projects and theatrical plays.

Workshops:

- For children: chess, plastic arts, singing, crafts, literary

creations, contemporary dance, folkloric dance,
corporal expression, jewelry with organic and recycled
material, music, theater, Tai-Chi and yoga for laugh,
among others.

- For artists: professional courses in different artistic

disciplines.

- For teachers: Art Appreciation credit courses and New

trends in the Teaching of Arts.
92 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

MIND
NATIONAL MODEL OF
INNOVATION AND DESIGN FOR
THE INDUSTRIAL SECTOR

Mexico, Innovation and Design is the gathering of companies, universities, research centers,
government and civil associations to foster initiatives that promote the economic development
of the country. mind is a space to serve the industry and society.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 93

In the growing competition for the attraction of
investment and talents, those that don’t keep up
with the technological, organizational and trade
changes, will be left behind. Therefore, from
Jalisco and to Mexico, the greatest possible
quantity of resources must be addressed to the
promotion of innovation.
involved agent in the industry. In addition, it is also
the reflection of an innovation model in institutional
management that can be imitated in every level.
mind provides consultancy and support services
for the development of projects through the
methodology of innovation units.

mind is the greatest allied in Mexico since they They have a center of innovating materials in
are industrials and entrepreneurs that create its facilities and a training area of CampusMind,
opportunities to transform the national reality. It is as well as strategic information tools. mind is
the project that emerges from the industrial sector a unique model in the world. mind is the place
mind is an essential
to create competitiveness through the added value where ideas are born.
that supposes the innovation and design. project for the
development of the
mind carries out its functions by providing the
needed services of design and vanguard to every
industry in Mexico.

www.mindmexico.com /mexicomind @mindmexico Eventos@mindmexico.com +52 (33) 3002 6100

94 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

MURTV
A UNIQUE MUSEUM
IN MEXICO
Located in Jalisco, in the biggest cultural complex of the country, where the highest artistic
expressions live (Palace of Culture and Communication - palcco), rises the Museum of
Radio and Television (murtv), an experience that surrounds you in a unique trip through
the avatars and the scope of the radio and television in the world.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 95

For over a hundred years, radio and television

have represented the dreams and aspirations of
each member of the society. Children, teenagers,
young people, adults, elderly, men and women,
they all have succumbed to the influence that this
industry has in the popular culture. Information,
entertainment, fantasy and imagination are
concepts that have been redefined due to their
transformation they have experienced when going
through the media.

murtv wants to show the idea, birth, development

and the social acceptance of the radio and
television as an instrument, technology and a
means for the expansion of information, culture
and communication.

With an historical, technical and didactic

perspective, murtv is a significant example of the
equipment and systems that have been invented
in the development of telecommunication, as well
as the talent and the artists that have stood out
through its evolution.

gallery of fame

Honoring the excellent

exponents of music,
composition, singing and
performing arts; rises
the Gallery of Fame, a
place to destined to the
recognition of artists,
sponsor companies
and record labels that
have promoted the
development of the
broadcast; standing out
the Pabellón Jalisco and
its artistic legacy that
distinguishes our state.

www.palcco.com /PALCCO @palccogdl (+52) (33) 1561 0490


CULTURE
MEXICO
ARCHEOLOGICAL
PARADISE
Currently, Mexico has the 4th place in the world in cultural tourism
due to the multiple aesthetic and historical experiences that offer their
40,000 registered archaeological sites. These constructions allow us to
know, understand and appreciate the mighty cultural transformations
of this territory, at the time that they catalyze the economic and social
development of the communities in which they are set deep.
AUGE OF MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
Mexico has watch the birth of ancestral civilizations whose legacy has
marked a definite milestone in the evolution of humanity. Thanks to
the constant efforts and activities carried out by different national and
international institutions, it is possible to show to the world the social,
economic and political structures of these cultures, that lasts today in
the archaeological and artistic heritage of the country.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP CULTURE 97

Tajín
Located in the region Totonacapan in the state of Veracruz,
is the biggest archaeological concentration in the country. As
ancient capital of the Totonaca civilization, it pays tribute to the
god Quetzalcóatl in 196 hectares covered with temples, altars,
ball games, palaces and houses, where it is still possible to
appreciate the reliefs and original painting fragments.

Its fundamental jewel is the Pirámide los Nichos, unique in the

world by its ornamental chiaroscuro technique, which shows a
different perspective depending on the movements of the sun.

Monte Albán
In Oaxaca, it is recognized as one of the oldest cities founded in
Mesoamerica. Capital of the Zapotecos, it stands out because it
was established as a political; it is considered to be the cradle of
the emerging of the state as a structure of social organization.

On the other hand, Mitla, characterizes by its sui generis

Mixteca ornamentation of stone mosaics.

Palenque
In the state of Chiapas, it is a unique environment that combines
the natural beauty of the rain forest with the Mayan architectonic
inheritance, which allows it to offer excellent alternatives for the
cultural tourism and for adventure or ecotourism.

The greatest stepped pyramid of Mesoamerica, was an

important religious center in Auge of its time, which developed
decorative techniques with stucco that had never been seen
before. To this day, it continues to be one of the main sites of
study of the Mayan civilization in the world due to the great
amount of inscriptions and hieroglyphics it has.

Chichen Itzá
Tinum, municipality of Yucatán, with an area of 6.5 km2,
divided in two architectonic zones: a traditional Puuc style to
the south, and the central zone, with the most impressive and
known structures.

In 2007, the Pyramid of Kukulkán or El Castillo, with its

engravings of the Tolteca soldiers was declared as one of
the new 7 wonders of the world. It is surrounded by temples,
several platforms, a ball game center and the stone that
represents the Mayan calendar.

These and all the archaeological destinations of Mexico

sustain in the modern search of its own reconstruction and
knowledge of each other.

Here, tourism finds a place of atypical social interaction that

grants a experience of a transcendental life.
Inclusion in the list of unesco’s Cultural Heritage of Humanity:
Tajín: 1992 - Chichen Itzá: 1988 - Palenque: 1987 - Monte Albán: 1987
98 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

AP & ALZATI
LEGAL AND FISCAL
CERTAINTY TO MAKE
SUCCESSFULL DECISIONS
The litigation and the legal and fiscal counseling is increasing regarding the economic and
political situation of the country, affecting directly to the economic and social sectors of high
level companies. ap & alzati is the specialized firm that is constantly providing comprehensive,
legal and business solutions, consultancy services, training and specialized services to give
certainty and security in the decision-making.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 99

Founded in 2002 by law and accounting

professionals with over 35 years of experience,
ap& alzati offers legal services and expert
advice to individuals and companies in the
different branches of the private and public legal
system. Its facilities are located in strategic
places to serve companies in Jalisco, Nayarit,
Michoacán, Ciudad de Mexico, Estado de Mexico
and Quintana Roo.

Under the leadership of Alfredo Pimentel

Alzati, ap& alzati is legal and fiscal certainty,
confidentiality, well being assets and certainty
to make decisions. With the incorporation of
Juan José Ramirez Perez as a new partner, the
expertise in knowledge and relationships has
increased in order to offer a higher quality level
to its clients, ensuring better results in each ap & alzati is the result of
business as a result of the specific application of the union of professionals
their corporate services, such as administrative of law, finances and
litigation, planning, fiscal defense, industrial and accounting with the goal
of offering to companies
intellectual property, estate planning, accounting and people, legal,
services and outsourcing. financial, accounting and
consultancy services
ap& alzati stands out due to the incorporation specialized in the different
of its legal department, which is in charge of branches of Law.
managing judicial and extrajudicial collection,
legal protection and criminal law, they also have
a fiscal department working in administrative law
suits, collaborating with clients that face audits by
diverse local and federal authorities, integrating
their accounting for the timely attention.
Nevertheless, they have a third department which
is in charge of legal and fiscal planning in order
to improve strategies to avoid future risks.

ap& alzati consolidates as a firm in Auge

thanks to its portfolio of high level clients, a
comprehensive vision and its social commitment,
which has led them to work on the creation of a
civil association with the goal of giving legal and
fiscal advice to communities and people of limited
resources in Jalisco.

(+52) (33) 3611 1261

www.apandalzati.com /apandalzati admon@apandalzati.com
(+52) (33) 3611 1262
 AUGE OF MEXICO
CULTURE GROWTH AND COMPETITIVE LEADERSHIP

RELIGIOUS TOURISM
LATENT OPPORTUNITY IN THE
CULTURAL TOURISM INDUSTRY
With 84 cathedrals and 196 churches, historical and former convents, Mexico has a wealthy
cultural and artistic wealth that establishes it among the most important religious tourist
destinations in the world.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP CULTURE 101

Most visited
religious facilities
per year:
17 million tourists
- Basilica de Guadalupe,
Mexico city.
National and international pilgrimages promote the
intercultural dialogue and contribute to the tangible
and intangible protection of its sanctuaries,
fostering the development of the communities
where they are established and offering their
guests enriching spiritual experiences.

Mexico, a country characterized by a deep 6 million tourists

devotion since pre-Columbian times, has carried
out projects that have established sacred places
- St Peter’s Basilica,
throughout its territory. Nowadays, there is a great Vatican.
variety of destinations –dedicated to Virgin Mary
or not- for the religious tourism, where the pilgrim
will feel a deep welcome from the community. This
According to the
welcoming will allow the pilgrim to strengthen the
World Tourism
faith and find the long-awaited interior peace.
Organization
(unwto),
The most outstanding national destinations by
the religious
number of tourists per year are: Basilica de
tourism creates
Guadalupe in Mexico city, Basilica Catedral de
an economic
Nuestra Señora de San Juan de los Lagos in
Jalisco and the Santuario del Santo Niño de
income of over
17 billion dollars
7 million tourists
Atocha in Zacatecas. - San Juan de Los Lagos,
per year.
Currently, the religious tourism stands out as a Jalisco.
staying of 2-3 nights, determined by significant dates
that relate to the festivities of a saint or the Virgin.

Sixty four per cent are national tourists that come

mainly from the states of Mexico city, Puebla,
Guerrero, Jalisco, Oaxaca and Chihuahua. The
remaining tourists come from United States,
Spain, Colombia, Germany and Argentina.

As recipients of around 34 million visitors per year,

the requirements of this sector have contributed 6 million tourists
to the fast development in the areas of hotels, - Our lady of Lourdes,
restaurants, finances and agencies, as well as a
powerful commerce of religious articles. France.

6 million tourists
- Pio of Pietrelcina, Italy.
 AUGE OF MEXICO
CULTURE GROWTH AND COMPETITIVE LEADERSHIP

SAN JUAN DE LOS LAGOS

PROMOTING THE RELIGIOUS TOURISM

Set deep in the region of Los Altos de Jalisco, San Juan de los Lagos was established in 1542 by Fray Miguel
de Bolonia, who brought a small missionary image of the Virgin of The Immaculate Conception; which would
later start a tradition that still remains and has turned into the tourist destination of the municipality.

San Juan de los Lagos receives
more than 7 million travelers per year,
establishing as one of the most visited
cities in the world as a religious tourism.
The image is originally from Pátzcuaro, from the
xvi century, and its height is around 50 cm. The
Virgin is standing with the hands together in the
chest, as a symbol of Immaculate conception.
She wears a blue cape filled with stars.
In her back, the semicircle that represents the
holiness is held by two angels that hold a blue
cord around the head of the Virgin with the
inscription of mater inmaculata ora pro nobis
(Holy Mother pray for us).
Her mythic story begins in 1623, when she
brought back to life the daughter of a family of
acrobats, who died when she fell on a sword. To
show their gratitude, the father promised to restore
the image of the Virgin, because according to the
story and the locals, the atrium where the image
stood since its arrival in 1542, was damaged and
the image began to deteriorate. He completed
his mission and the current image in the church
is the same that the one that the father of the
resurrected girl restored.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
Over the years and with the royal authorization
to populate San Juan de los Lagos with Spaniard
families, from 1633 the miracles started to gain
popularity and followers. The image of the virgin
has been located in three different places: first,
since 1641 in the Capilla del Primer Milagro, built
by Diego de Camarena; then, since 1682 it was
in what is now known as Parroquia de San Juan
Bautista; and finally since 1769 it is located in the
current basilica, which was built by orders of the
bishop of Guadalajara, Carlos de Cervantes, and
in 1972 obtained the name of cathedral.
Regarding its architecture, the interior of the
basilica-cathedral is one of the most beautiful that
exists in Mexico with a Doric order above a Latin
cross with gothic ribbed vaults, a great height and
amazing golden decorations. Its façade is a good
example of the transition between the baroque
and neoclassic style. The Virgin is displayed from
her altar, built in pink quarry from the region.
CULTURE 103
Its location and the favorable quality of the
highway (around 145 km from Guadalajara),
the Basilica receives around 7 million pilgrims
each year, which makes it the second sanctuary
in Auge in Mexico, only after the Basilica de
Nuestra Señora de Guadalupe, in Mexico City.
At international level, it establishes at the level of
the Sanctuary of the Virgen of Lourdes in france.
Even though it is a center that receives hundreds
of devotees and visitors each day, the religious
festivities with more followers are the Purificación
de la Santísima Virgen María and Fiesta de la
Candelaria (January 23 and February 2), with 2
million visitors that come mainly from Estado de
Mexico, Mexico City and Guanajuato.
 AUGE OF MEXICO
GASTRONOMY GROWTH AND COMPETITIVE LEADERSHIP

Culinary Art
The gastronomy in Mexico has known how to standout in the world as an identity component, creator of
authentic experiences that invite all palates to know and recognize the majesty of our country in each
dish. Proof of this is the inclusion of this tradition as Intangible Cultural Heritage by unesco in 2010.

A great amount of the Mexican culinary art is
protected by designation of origin due to its
strong connection with the ancestral values and
knowledge about the transformation of food. In
addition, it has promoted its warm, global and
attracting image that establishes Mexico as a
tourist destination of first level.
Since 2010, the
Mexican gastronomy At the forefront of international tendencies, the
holds the naming of tourism sector takes advantage of gastronomy
Intangible Cultural as a motor of local development by offering its
Heritage by unesco. guests, whether national or foreign, the possibility
to discover different flavors and the elaboration
techniques of over a hundred years old that
can’t be found anywhere else. This is because
everything is mixed in the Mexican kitchens;
from the effort and victories of centuries before to
memories and family anecdotes.
Cooking and the praxis around it don’t only appear
in the form of cultural identification, but they also
imply a wealthy economy of taste that manifest in
the infrastructure of the restoration and the food
industry of the country. This culinary production
has obtained favorable results at international
level, mainly in products such as cookies, cacao,
candies, fruits and sweets. It is to say that
Mexican food has indulged many palates around
the world.
Without a doubt, the central axis that rules and
puts together this diversity is the triad of the
cornfield –maize, beans and chili- since these
are found in every stage of the Mexican food
development, from pre-Hispanic myths to almost
every dish in the Mexican diet. This triad, as well
as the chocolate are considered to be essential
food because of their nutritional values and their
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP GASTRONOMY 105

properties to transmute with other ingredients,

thus, creating scents, colors, flavors and textures
that are unmistakable and unequalled. In Mexico
only, the diner is the taster and the cooker at
the same time, because they are allowed to
choose the complements; obtaining this way a
personalized result.

Mexican gastronomy is more than just mole,

sauces, tamales and tortillas; it is an ancestral
foundation that endures through time and feeds
back according to the demands of the modern
world. Culinary art is in Auge, satisfying the
most demanding palates and achieving and
encountering with the live, transcendental and
historical spirit that characterizes Mexico.
 AUGE OF MEXICO
GASTRONOMY GROWTH AND COMPETITIVE LEADERSHIP

Gastronomic Routes Tradition, culture and Mexican attraction

From Baja California to Yucatán, our country has a gastronomic heritage that is enjoyed in every bite. Sea
cuisine, millenarian drinks and traditional familiar recipes have shaped a culinary art that distinguishes Mexico
from other countries.

Grupo Auge with the guidance of the Ministry of Tourism visited the 18 gastronomic routes that form the
panorama of the Mexican Cuisine, an Intangible Cultural Heritage of the Humanity granted by unesco.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
Route 1
The rustic stoves among vineyards and
aromas of the sea
Baja California and Baja California Sur
In the biggest peninsula of Mexico, where sea and
desert merge on an eternal hug, we can enjoy the
heavenly diversity of the region’s vineyards. Where
you will also be able to taste sea food in its most
fresh and natural form.
Gastronomic resources:
Red lobster/ Cesar Salad / Pescado al disco
Grilled clam / Wines / Beer / Margarita
Route
Gastronomy dedicated to the deceased
Michoacán
The main ingredients of the cuisine of Michoacán
are the myths and legends that are in each
centimeter of its territory. Honoring one of the
greatest Mexican traditions, the altar for the
deceased overflows with food, candies and drinks.
Gastronomic resources:
White fish / Charales / Milpa leaf / Carnitas
Corundas / Ate de membrillo / Nieve de pasta / Charanda
Route 7
Dishes with history
Querétaro and Guanajuato
As witnesses of great battles, feats, triumphs and
defeats, Querétaro and Guanajuato are historic
sites that combine colonial constructions with
cultural activities that converge to the rhythm of
their vast gastronomy.
Gastronomic resources:
Guamishes / Nata / Enchiladas queretanas y mineras
Gorditas / Pollo al cuñete / Charamuscas / Potajes
GASTRONOMY
Route 2
Two world’s kitchen
Chihuaha
High mountains, waterfalls and rivers showing
the majesty of Sierra Tarahumara, are elements
that lead to seductive aromas from our country’s
best steaks.
Gastronomic resources:
Beef cuts/ Discada / Apple and pecan nuts
Flour tortillas / Tamales chacales / Sotol / Tesgüino
Route 5
Route of the markets
Morelos, Guerrero and Estado de México
Traditional markets offer a range of colors and
flavors that only the ingredients of the region can
obtain. The pre-Hispanic tradition coexists along
with great architectonic contrasts.
Gastronomic resources:
Huauzontle / Cuitlacoche / Tlacoyos of bean and broad
bean / Jumiles / Tequesquite / Maguey worm / Chorizo
Route 8
Cuisine with the sound of mariachi
Jalisco
Music and tequila are usually served with the
dishes of Jalisco. Jalisco, one of the most
important cities of Mexico, rises as one of the
states with greater tourist and gastronomic
development, with a desirable natural diversity.
Gastronomic resources:
Birria / Torta ahogada / Pozole / Borrego al pastor
Jericalla / Tequila
107
Route 3
Garden and sea tables
Sinaloa
Known as the Barn of Mexico, the state
of Sinaloa distinguishes by its agricultural
abundance and its immense sea, which is
used by Mazatlán, one of the cities with more
gastronomic culture in the country.
Gastronomic resources:
Marlin / Ceviche / Shrimps / Aguachile / Pescadillas
Chilorio / Coricos / Guacavaqui / Brandy
Route 6
Today’s flavor
Mexico City
Tradition and vanguard converge in the country’s
capital. The perfect scenery to enjoy pre-Hispanic
dishes that have arrived to this day through family
recipes that, without losing their essence, give their
own touch to each dish.
Gastronomic resources:
Sopes / Guajolota (Torta de tamal) / Romeritos / Dobladas
(Quesadillas) / Tacos al pastor
Route 9
Sea flavors
Nayarit and Colima
One of the greatest gastronomic delights of our
country is to enjoy a sea dish under a palapa on
the beach, especially when you catch your own
food and cook it at the moment.
Gastronomic resources:
Salsa huichol / King prawn / Pescado zarandeado
Salpicón de pulpo /Coconut soup / Tuba / Sopitos

Route 10
The culture of maguey
Hidalgo
Built in 1869 to honor the “Father of the
homeland”, Don Miguel Hidalgo, this beautiful
state is the home of barbacoa and fresh pulque.
When you visit it, you will be reconnected with
your Mexican roots at the same time that you
enjoy its regional cuisine.
Gastronomic resources:
Escamoles / Maguey / Chinicuiles / Trucha / Pastes / Salsa
borracha / Barbacoa / Pulque / Agua miel
Route 13
The thousand flavors of mole
Oaxaca
In a land where traditional festivities seem to
never end, it is not a surprise that there is a
typical dish for every moment, including the
widely-known 7 moles Oaxaqueños.
Gastronomic resources:
Tlayudas / 7 moles oaxaqueños / Caldo de piedra
Manchamanteles / Chocolateatole / Mezcal / Menguanitos
Route 16
The mixed ingredients of Mayab
Campeche, Yucatán and Quintana Roo
The cultural value and the archaeological legacy
that shelters the Mayan zone has no equal, as
well that it has served as a tourist platform that
captivates each traveler with majestic landscapes
and exceptional dishes.
Gastronomic resources:
Cazón / Octopus / Pinguas / Papadzules / Dzic de venado
Dulce de nanche / Panuchos / Poc Chuk / Agua de Chaya
GASTRONOMY
Route 11
From the sea to the lagoon
Tamaulipas
The cuisine is rich and diverse, it reunites the
aromas of sea with the tropical flavor, the legacy
of seafood with the tradition of meat and the
cultural activities with the adrenaline of nature.
Gastronomic resources:
Jaibas rellenas / Chichimbré / Carne a la tampiqueña
Plátano / Empipianadas / Bocoles / Tortas de la barda
Route 1
The sweet ancient flavors
Puebla and Tlaxcala
The miscegenation of the colonial era transcended
with the blend of sweet and salty and soft
and spicy. With the fusion of cultures, Mexico
enhanced its cuisine and its traditional heritage
that we gladly enjoy today.
Gastronomic resources:
Mole poblano y de olla / Chile poblano y en nogada
Quelites / Chalupas / Sidra / Rompope / Pulque
Route 17
The mining seasoning
Zacatecas, Aguascalientes, San Luis Potosí
In this region lie customs that date back from the
viceroyalty era of the New Spain. Dishes with
Spaniard and Mexican heritage that combine craft
techniques such as the metate with European
spices and ingredients.
Gastronomic resources:
Asado de boda / Lengua en salsa de almendra / Menudo
Cabrito / Enchiladas potosinas / Pollo de San Marcos
AUGE OF MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
Route 12
From coffee to vanilla
Veracruz
The cuisine from Veracruz transports you. The
aroma of its coffee and its vanilla is worthy to take
back home. Its variety is never enough and the
kindness of its people is captivating.
Gastronomic resources:
Coffee / Vanilla / Caña de azúcar / Zacahuil / Molotes
Chilpachole de jaiba / Mole de Xico
Route 15
The route of cacao
Chiapas and Tabasco
The cocoa bean –which in the past was used as
an exchange currency by our ancestors, today
is one of the most precious treasures of the
Mexican cuisine, the same that contributed to the
creation of chocolate.
Gastronomic resources:
Cacao / Butifarras / Cochito horneado / Caldo Chuti Mumu
Tamal de bola / Pejelagarto / Pigua / Mone / Potse / Pozol
Route 18
Entre cortes y viñedos
Nuevo León, Coahuila, Durango and Sonora
It is said that in the north you eat better; its
cuisine fills us with an excellent mix of cuts and
selected wines that are perfect companions of
the beauty and diversity of its urban and natural
landscapes.
Gastronomic resources:
Asado de puerco / Pan de maíz / Machaca / Bacanora
Queso flameado / Frijoles maneados / Chimichangas
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP GASTRONOMY 109
112 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

CAS FOOD SERVICES

TRUST AND QUALITY FOR
INDUSTRIAL DINING ROOMS

For over 20 years, cas has provided an industrial restaurant service conceived under the
innovative perspective that takes safety, trust and hygiene into account as the 3 most basic
pillars that hold their customers’ productivity.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 113

cas is aware that a varied, balanced and

homemade seasoning diet; a friendly environment;
and a human and personalized service are key to
the efficient production; thus, they are constantly
updating their menus, service processes and food
safety. Moreover, concerned about diner’s health
and wealth, cas offers special diets for employees
with medical conditions, such as high blood
pressure or diabetes; for those with a vegetarian
or vegan lifestyle; and those concerned about their
calories intake.

One of their competitive advantages is having

a consolidated organizational structure with
marketing, management and quality control areas—
this last, in charge of auditing and verifying that
safety and hygiene standards are in accordance
with the Official Standards in force—a physician, a
nutritionist and a executive chef, whose main task
is to design complete and varied menus biannually.

It should also be noted that once in a month

special menus and settings are planned to break
out the routine and celebrate special festivities like
Valentine’s Day.

With an experience of providing service to

dining rooms for 3 and 4 thousand diners a day,
cas supports talent and generates jobs locally
contributing to increase Mexicans’ quality of
life. In this regard, by the end of December this
year, cas expects an employee workforce of 500
highly qualified people and around 2 thousand
indirect jobs.

Thanks to its commitment and service, cas

together with the Ministries of Health and Tourism,
grant the Distintivo H to certify hygiene procedures
in companies that manage food and beverage.
Additionally, they are working together to grow this
initiative State-wide in Jalisco.

www.sgcas.com.mx bnajera@sgcas.com.mx (+52) (33) 3344 9500

 AUGE OF MEXICO
GASTRONOMY GROWTH AND COMPETITIVE LEADERSHIP

WINE TOURISM
THE ART OF THE MEXICAN WINE
Mexico, holder of the first vineyard in the American continent, has preserved the authenticity of its wine
heritage through the combination of edge-technology and mental labor in the elaboration of more than 200
types of wine that has been internationally multi-awarded.

National warehouses export their
products to more than 30 countries.
Wine tourism has drawn the attention of the
Mexican investment because it has been
demonstrated that it provides a firm base to
promote the economic development of the
winegrowing regions of the country by creating new
and numerous jobs while securing its historical and
cultural heritage through the connection with the
tourist communities where they are located.
The country’s wine tourism experience has no
equal because it offers unique landscapes, walks
through vineyards and the direct contact with
wine experts and the production methods to
discover colors, aromas and textures that only
the Mexican wine can offer.
The wine routes in the country lodge many
great international companies, as well as a wide
offer of companies, mostly familiar companies,
producers of craft wine.
The European Union, cradle of the greatest wine
producers, has recognized a great potential
in Mexico for the winegrowing infrastructure
development due to the high quality of the grapes
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP GASTRONOMY 117

Wine is produced
in certain parts of
the world that meet
specific ground,
climate and geologic
characteristics.
This is best known
as the “Wine strip”,
which is located
between latitude
30º north and 50º
south, geographically
speaking.

that emanate from its ground and the technological

process in the elaboration of the drink.

The state of Baja California establishes as a

benchmark in the matter by lodging 90% of the
national wine production. Its prestige comes not
only because its territory is located within the
“strip of wine”, but also because their producers
have decided to undertake in the path of
innovation and constant training.

Baja California lodges the first and main “Wine

Route” in Mexico, which has 23 of the 32 wine
producers and winegrowing in the region. In
the Wine Route you can visit the producers, a
great variety of restaurants, hotels, museums,
art galleries and craft centers, while enjoying the
festivities around the wine drinking and harvest,
such as the “Festival de la Vendimia”.

Mexico opens its vineyards and wine cellars to

wine lovers, professionals and connoisseurs as
well as to amateurs; inviting them to discover a
unique wine that feeds, cures and energizes.
118 BUSINESS LEADER
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

TEQUI-BUS
THE FIRST TEQUILA
TRAVELING MUSEUM
IN THE WORLD
Creating economic income for the different involved productive chains, the first Tequila
Traveling Museum in the world (midt) arrives with the concept of “Tequi-Bus”; a unique strategy
that combines digital platforms and edge-technology with tradition and culture of tequila.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK BUSINESS LEADER 119

Smart tourism
The objective of “Tequi-Bus” is to offer the
opportunity, to the tourist and visitor, to live a
unique experience and to know the origin of the
ancient drink of tequila; saving the person more
than 5 hours, because in just 25 minutes, the visitor
will get to know everything about the processes,
folklore, mariachi and the region’s traditional drinks.

Through rooms and first-level facilities with smart

screens, the different processes of tequila making,
mezcal and table wine will be known. In addition, a
real mini-distiller will offer tasting to the assistants.

Innovation and technology

for the tourism sector
The Tequila Traveling Museum will hit the
“With edge-
economic development of the state of Jalisco in
technology, the
its first stage, to later extend its influence area bases for a better
to other states through franchises. tourist future, a Smart
Tourism, will be
General Director, Lic. Armando Sánchez Kotasek builtz”.
developed this project from the beginning;
investigating the different cultures in a surrounding
that can be applied with technology, folklore,
gastronomy and flavor of tequila.

The contribution of MIDT has social, cultural,

educational and commercial benefits for the
manufacturers of tequila, agronomy, glass
industry, packing, textile, and tourism, among
others. It will generate a great expectation for the
product commercialization and diffusion of cultural
spaces, thus, activating the local economy and
improving the life quality of each region.

Tequi-Bus will become the ambassador of

ceo, midt
tequila at national level and will be able to Armando Sánchez Kotasek.
unite the sister cities of the world through
the exportation of this business model to any
country. In addition, the same concept will be
developed for the Museum of Mezcal and Table
Wine as our country’s representative drinks.

Tequi-Bus:
The first Tequila Traveling
Museum in the world that
combines digital platforms
and edge-technology with
tradition and culture of
tequila.

armandokota@hotmail.com Office: 33 1597 3373

www.museoitinerante-deltequila.org www.tequila-shop.mx
Cell Phone: 331155 3619
120 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

THE BUTCHERY PRIME RIB HOUSE

A PLEASURE FOR
YOUR PALATE

The Butchery is the first restaurant in Guadalajara that is specialized in aged steaks of
Black Angus Prime quality. With a warm, sober and modern atmosphere, their facilities
create an outer image parallel to the gastronomic experience of their exquisite menu. A
physical beauty that leads you to the spirituality of pleasure in your palate.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 121

The concept created by Juan Pedro Navarro

Ibarra is formed by one of the most emblematic
dishes in the world of meat; the Prime Rib,
as well as a perfectly selected wine cellar.
Thanks to the vision of Carlos Gómez af Trolle,
The Butchery stands out by the quality of
their products and a relaxed decoration that
combines the natural textures of carved wood
with the structure and hardness of the brick.

Each night in The Butchery has no equal, the art

that strategically decorates the place is perfectly
combined with live jazz music, the unique
feature of each dish and the distinguished
customized service.

The mixture of their range of aged steaks and

the recommended blend make The Butchery one
of the best Steak Houses in Mexico. Without a
doubt it is an experience that cannot be missed.

Participant of Festival
come 2015 and
Intermoda 2015

Certificate
in usda
Prime by
Certified
Angus
Beef.

Each Black Angus Prime cut is

previously aged wet for 20 days
wet and dried for 20 more days.

www.thebutcheryprime.com /thebutcheryprime @TheButcheryPrim adm.thebutchery@gmail.com (+52) (33) 3615 9999

 SECTION LEADOR AUGE OF MEXICO
EDUCATION GROWTH AND COMPETITIVE LEADERSHIP

- By Presbyter Francisco Ramírez Yáñez, Rector of univa. -

COMPREHENSIVE AND QUALITY

COLLEGE EDUCATION
AS STIMULUS FOR THE DEVELOPMENT
OF NATIONS

A university must think and act to the needs of a globalized and postmodern society that
characterizes by rapid changes, high competitiveness, and massive circulation of information
and abolition of frontiers. Its millenary vocation of training people for their own improvement
and the planet’s becomes the impelling platform to change and transform into the society that
we all want. It is in this reality where we must re-address the university education towards a
new inspiration with the goal of giving fair and appropriate answers.

The direction that we have chosen in Universidad del Valle de
Atemajac (univa) is to have an impact in the transformation of
society through the education of students with integrity that are
committed to their source communities. We believe that it is there
where a true change can be done; the change that we need. We
hope that the actions of our students can have a positive impact
in the development of the regions where we are present.
My bet as President of the Federation of Private Mexican
Institutions of Higher Education (fimpes by its Spanish acronym) is
to achieve a comprehensive training of quality in universities too.
As President of the Organization of Catholic Universities in Latin
America and the Caribbean (oducal by its Spanish acronym), I
have the commitment, along with the 102 associated universities,
of developing activities of collaboration that are addressed
towards the improvement of the quality of comprehensive
education, as well as to strengthen the research activities and
community service. In this Latin American university we will
continue to improve the main task, which is to seek the truth
and create meeting platforms between faith and reason, through
dialogue, as instruments that contribute to the improvement of
social and cultural conditions in our countries.

The 110 joint private institutions of higher education have
committed with the nation by getting involved in the continuous
improvement and assurance of the criteria established by our
accreditation system.
Currently, there are 36 schools that have reached the record
of excellence, granted by the Ministry of Public Education in
recognition to their educational quality and for reaching the
maximum result in accreditation “lisa y llana”.
The main purpose of my commitment with college education in
univa, fimpes and oducal, is the comprehensive training of
youth, because they will guide our destiny as a country and as
Latin American continent. College students are the hope that we
have for being better human beings and being responsible of our
physical and social environment. They are the current and future
leaders, who with their aspirations, work and commitment, will
make a better place of coexistence, harmony and peace.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
SECTION LEADOR
EDUCATION 123

The university
must think and
act to the needs
of a globalized
and postmodern
society that
characterizes by
the rapid changes.
 AUGE OF MEXICO
EDUCATION GROWTH AND COMPETITIVE LEADERSHIP

THE BEST UNIVERSITIES

IN MEXICO
The main universities in Mexico have stood out by their constant search of elements that allow them to
develop attitudes of innovation and as an incentive for the creation of international industrial projects of
information, technology and technical assistance to the general industry.

UNAM (Universidad Nacional

Autónoma de México)

At the historic forefront by its social

responsibility commitment and its connection to
the economic sectors of the country. The cultural
and sports activities stand out, as well as the
most diverse academic offer in bachelors and
postgraduate studies in the country. unam also
has many connections with different countries.

IPN (Instituto Politécnico Nacional)

With its slogan “Technique at the Service of

the Country”, it has international recognition by
the quality and social impact of its academic
programs of bachelors and postgraduate studies.

UDG (Universidad de Guadalajara)

Through its University Network, it characterizes
for being the main educational institution in
the West of Mexico. It promotes research
and scientific international cooperation in
sustainability and technology, honoring its
humanistic principles.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP EDUCATION 125

UP (Universidad Panamericana)
For almost 50 years, Universidad Panamericana
has established as a higher education institution
with academic solidez, scientific rigor and
vivencia of values in a Christian humanism that
looks for the truth and is committed with it. Their
facilities are a fusion of tradition and modernity.

ITESM (Instituto Tecnológico

y de Estudios Superiores de Monterrey)

Its main commitment lies in educating

entrepreneur leaders with human sense that
can be internationally competitive. It looks for
the creation of new ideas and to make them
possible through the coherence and diversity of
the global culture.

ITESO (Instituto Tecnológico y de

Estudios Superiores de Occidente)

iteso is part of the 228 universities in the world that

share the educational tradition of nearly 500 years
of the Company of Jesus. Its educational model is
characterized by creating and giving the scientific
and technological knowledge at the disposal of the
community to build a fairer world.

UAG (Universidad Autónoma

de Guadalajara)

Its vision is based on creating welfare and

progress to the communities through the formation
of professionals, inspired by analysis, resolution
and self-learning. It is proud of its non-political and
secular composition with international projection.

UNIVA (Universidad del Valle

de Atemajac)

Its philosophy is sustained in the continuous dialogue

between faith and culture, constantly implementing
its own centered pedagogy in the search of truth,
freedom and the transcendental meaning of the
human being. Its vision is centered in establishing with
the permanent promotion of the common good.

These strategies and results confirm the commitment of the Mexican universities with society and with
the creation of new talents, course after course. In this way, its investment in cognitive infrastructure
is meaningful for the creation of a new business culture based on mental labor, that is increasingly
characterizing Mexico and that is seen as a diversifying, including and sustainable vocation.
126 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

UNIVA
ORGANIZING THE PROFESSIONAL
AND TECHNOLOGICAL TRAINING
OF MEXICO

Universidad del Valle de Atemajac (univa), with 11 offices in the country, has become
one of the best educational options in Mexico by providing high school, bachelor and
postgraduate studies that meet the real needs of society and it has an academic structure
that is sustainable, human and coherent with its catholic identity.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 127

It also has the Centro de Desarrollo Físico

In 1962, it emerged as an educational project and
Integral (cedefi) for fitness, a business incubator,
today, univa has more than 65,000 successful
language center, and the Centro de Investigación
graduates in the public and private fields. The
y Desarrollo Científico, where 16 engineering
prestige of this university is because of its
laboratories will be opened soon. On the other
commitment with the learning of its students,
hand, it offers a wide exchange program and
the acceptance and support of entrepreneurs
professional internships thanks to its connection
and its relationship with governmental areas and
with over 300 universities in the world.
the recognition of bishops and archbishops of
different dioceses.
Currently, univa stands out for being at the
forefront in the offer of curricular programs. Thus,
Its social vocation is clear because it contributes
the new bachelors of Production of Visual Media,
in the professional and technological training of
Medicine and Animation (with a high demand of
people with scientific tools and with strong basis
candidates and employees) are some of its more
in human, Christian, moral and politic values
competitive options.
that seek to cover and build a path towards the
common good and peace.
Currently, the graduate presbyter Rector Francisco
Ramírez Yáñez has set all efforts in increasing
univa is made up of a highly qualified faculty staff
inside the academic life the Comprehensive Plan
in academy and praxis, as well as entrepreneur
of Development 2016-2020, and to achieve its
students that are visionary and comprehensive.
new institutional accreditation by fimpes and to
Regarding its infrastructure, it is characterized by
strengthen the univa System.
first level facilities and edge-cutting laboratories.

www.univa.mx /UnivaGuadalajara @SistemaUNIVA informacion.univa@univa.mx 1 800 3690900

128 BUSINESS LEADER
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

GARDHÍ VILA
COMPREHENSIVE LEGAL EXPERIENCE
FOR A GLOBALIZED MEXICO

Since Mexico is the second country with more free trade agreements (fta’s), Gardhí Vila
offers its services as an experienced and dynamic legal firm that offers advice, consultancy,
support and training to its clients, with an international vision.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK BUSINESS LEADER 129

In the search to contribute to the market

diversification, promote the incorporation of the
Mexican economy with the international, and
contribute to the competitiveness growth of the
country, foreign trade as praxis is one of the biggest
opportunities for the Mexican business minds.

For this reason, Gardhí Vila has established as

one of the national leaders in the legal sector by
acknowledging the potential of the country as a
State with a privileged geographical location and
human talent with great potential in the world. If
offers knowledge and professional experience
acquired in the public and private sectors.

From an empathetic, formal and committed

perspective, this firm offers, in matters of foreign
trade, consultancy in procedures to obtain export
and import permits; verification of customs
classification of merchandise according to the
current tax and custom laws; preventive audits on
foreign trade; lawsuits against resolutions from
authorities where tax credits are determined;
consultancy in the annual financial report of
companies in the immex program and finally, training
of personnel in the customs department of those
companies that operate within the foreign trade.
In addition, Gardhí Vila is formed by specialized
lawyers in Administrative law, acquisitions and
fusions, urban development, corporate law,
fiscal and criminal law. Moreover, it has an
approach and special practices in Intellectual
Property, Mediation and Arbitration in sports and
entertainment, among others.
This is how this complex, recognized by
publications such as Chambers & Partners, patent
iam 1000, Managing ip Manual and Corporate
intl since it combines experience with youth to
accompany its clients in the protection of their
interests and ideas.

www.gardhivila.com /gardhivila @GardhiVila gardhivila@gardhivila.com (+52) (33) 1204 0477

 SECTION LEADOR AUGE OF MEXICO
HEALTH GROWTH AND COMPETITIVE LEADERSHIP

- By Dr. Ricardo Vega-Montiel, President of the Medical, Dental and Hospital Cluster of Baja California. -

MEXICO: GLOBAL DESTINATION

OF THE MEDICAL TOURISM

Mexico has great resources that have presented it to the world as a mandatory tourist destination.
This concept is expanding and specializing in the different commercial sectors of the industry;
establishing as leader in the niche of medical and welfare tourism thanks to the Auge of the
medical sector, which now offers a great infrastructure in diverse specializations of plastic and
bariatric surgery, ophthalmology, dentistry, advanced medicine and oncology, among others.

Where does the proliferation for the medical tourism comes
from? Currently, people are seen as entities in multiple facets
and the dynamic of competitiveness requires the acquisition
of better tools for the daily performance. In this way, the
importance of having the feeling of wellbeing and individual
satisfaction grows day by day. This means that it is necessary
to maintain a level of self-esteem that is rewarding enough to
contribute to a good level of competitiveness.
On the other hand, beauty is related to wellbeing and the best
practices for life style. In this context, some alternatives can
help to improve the situation of self-perception, and go from
banality to being a necessity. This is where the exploration
of alternatives that can meet this need and desire begins;
resulting in a growing industry that combines health and welfare
services with tourism.
There is a close and dynamic relationship with the medical
tourism in the border zone. Baja California, specially, has a
very special place in the mind of the binational citizen that looks
for quality, convenience and warmth of the health services.
Currently, this region receives more than 1 million foreign
patients thanks to its capacity in the network of primary and
complementary services that meet the needs and possibilities
of almost every segment.
Medical tourism is considered as one of the most important
industries in the region, which in 2013 registered a direct
economic income of 47.5 and an indirect economic income
of 19.3 million dollars. It is worth mentioning that 61% of this
income was registered just in the city of Tijuana, which is the
capital of this sector in Mexico. In this year, the sector continues
is constant growth, and, it is estimated that the number of
economic income will surpass the 1 billion pesos.
Baja California is the first state in Mexico with a public policy
exclusively for the medical tourism. This only represents the
beginning of the reinforcement of the sector, which will shortly
be imitated in other states thanks to the current initiative
federal legislative level to boost this industry, which is currently
emerging in the cities of Guadalajara, Cancún, Puerto Vallarta
and Monterrey, among others.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP
SECTION LEADOR
HEALTH 131

“Baja California
is the first state
in Mexico with
a public policy
exclusively for the
medical tourism.”
132 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

SIMNSA
LEADER IN THE MEDICAL
TOURISM INDUSTRY

The industry of the medical tourism has become a relevant economic subject in the world.
In the state of Baja California only, more than 1.2 million visitors from the United States and
Canada, arrive in search of medical, dental and pharmaceutical services.

Médicos Nacionales s. a. de c. v. (simnsa) made the impossible possible. Eighteen years

ago, and for the first time in history, a Mexican company was allowed to offer health services
to American citizens in Mexico.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 133

In the state of California, simnsa obtained the

license of Binational Health care, and thus, in
1999 it became the first and only Mexican health
company to be certified by the Health Department
of California.
With a network of more than 400 physicians,
specialized in the different branches of medicine,
simnsa insures one hundred thousand people,
mostly residents of Tijuana who work in San Diego.
It is also the exclusive provider for companies such
as Healthnet, Aetna, Blue Cross and now Scripps,
a renowned hospital company.
Currently, the tower has eight floors for clinical
services, which include primary and specialized
attention, a complete dental clinic, stem cells with
cutting-edge technology, an ambulatory surgical
center, medical spa, radiology and a laboratory.
The success of simnsa lies in its training and
infrastructure. Their facilities have cutting-edge
technology and the quality of its bilingual service
has no equal. In addition, its system of diagnosis
comprises a digital platform with electronic files for
each of its patients.
simnsa is trained
to respond to every
health necessity that
could appear, including
cardiovascular surgery,
transplants, neonatal
cares, and cancer
among others.
than 150 million dollars. Located only blocks away
of the border of San Ysidro-Tijuana, it will start
operating by the end of 2017. The hospital will be
one of the biggest and most modern hospitals in
the Northwest of Mexico and will be a member of
the Health Plan and Scripps Health, two of the most
renowned medical institutions in the world. With this
strategy, the medical tourism will have an increase
of 30%, representing an economic income of a The Binational Hospital of simnsa will
billion dollars per year. have 200 beds, which will make it the
Baja California’s biggest hospital, with
simnsa’s innovation and administrative system technology and equipment to meet the
have revolutionized the health tourism and welfare, needs of emergency services, cardiology,
establishing Mexico as the world leader. neurosurgery, oncology and labors.

This has resulted in the next opening of its own

Binational Hospital with an investment of more

San Diego, Ca:

(+52) (619) 407 4082

www.simnsa.com Tijuana, B. C.:

/simnsahealthplan
01 800 800 1491
Mexicali, B. C:
(686) 555 6322
 AUGE OF MEXICO
HEALTH GROWTH AND COMPETITIVE LEADERSHIP

THE VALUE OF
THE MEDICAL TOURISM
Our country is seen as the leader in the health tourism due to its infrastructure on hospitals and transportation, as well
as its regional competitiviness and highgly qualify medical staff.

In the last years, Mexico has transformed in order
to offer a wide variety of specialties and medical
The tourism medical procedures to be up to the services offered in
sector in Mexico some developed countries. Thus, it has stopped
incorporates hospitals being a country recognized by the services of
with cutting- dentistry, ophthalmology and cosmetic surgery
edge technology, that the border cities offer, to become a world-wide
governmental center for health treatments.
support, professional
suppliers, educative The medical tourism sector in Mexico incorporates
institutions and legal hospitals with the latest technology with the
and commercial governmental support, constituting itself with
consultancy. professional suppliers of tourist services and
schools, as well as legal and commercial advice.
This connection allows the patient to organize
health packages according to his or her needs
and budget, characterized for its bilingual
attention, transportation (round trips: origin
city- destination city; shuttle: transportation
hotel-hospital-hotel), medical expenses and
accommodation; as well as some sightseeing of
the most characteristic places of the state.
On the other hand, the association between
hospitals and hotels near them is intended in
order to make the project more inclusive. The
main advantage that tourists of this sector find
to be treated in Mexico is the cost, since the
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP HEALTH 135

difference in the price of a surgery can be of up

to 80%. These health services include surgeries,
preventive treatments, diagnoses, rehabilitation,
and therapies, among others.

Mexico has 12 programs certified by the JCI (Joint

Commission International) and 122 hospitals
certified by the Ministry of Federal Health and 115
of those have certified international standards. In
addition, we have the tenth position in the world
and the second at continental level in number of
specialized doctors, with 62.3% of the total.

It is important to mention that Mexico not only

bets for the attention of patients with high income
(like India and Brazil do), but it tries to diversify
to offer solutions to medical problems of patients
with different budgets, in an integral context of
health that ties medicine with recovery activities,
recreation and relaxation, that only the varied
climate of the country and the hospitality of their
people can offer.
136 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

VEMONT CLINIC
SAFETY AND INNOVATION
IN PLASTIC SURGERY

Located in Tijuana, Baja California, it is directed by the Certified Plastic Surgeon, Ricardo
Vega. Vemont Clinic specializes in esthetic procedures and medical spa, strengthening edge-
cutting technology, certainty, empathy and safety with its patients thanks to the maximum
professional quality in plastic surgery.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK
In 2012, Dr. Ricardo Vega was invited by
President Barack Obama and its cabinet to
the White House as one of the 150 Hispanic
leaders. In 1998 he founded Vemont Clinic after
obtaining his title and certificate as aesthetic and
reconstructive plastic surgeon. His professional
ethics focuses in giving personalized assessment
that is suitable and accurate for each patient,
providing them with the maximum security and
with certified medical specialists for each surgical
procedure that it offers.
They are aware that each patient that attends
the clinic –among which are beauty queens and
fitness champions- go there to have a dream
life; reason why the clinical team has a main
goal to set realistic goals in the achievement of
expectations that will have a positive impact in the
quality of life and self-esteem of each patient.
www.ricardovega.com
NATIONAL PRIDE
The clinical group is constantly updating inside
and outside the country to secure first level
services and treatments. Thus, Dr. Vega is an
active member of the Mexican Association of
Plastic, Reconstructive and Aesthetic Surgery,
a. c.; International Society of Aesthetic Plastic
Surgery; and, San Diego Plastic Surgery Society.
Moreover, he is Founding Member of the College
of Plastic Aesthetic and Reconstructive Surgeons
of Baja California and president of the Dental
Medical and Hospitality Cluster of Baja California,
one of the most important clusters in Mexico.
Among the procedures that Vemont Clinic offers,
surgeries to improve the body outline stand
out, such as increase and breast reduction,
liposculpture and abdominoplasty, facial
/plasticsurgery.vega info@ricardovega.com
137
rejuvenation, as well as non surgical treatments
and post-surgery therapies that use ultrasound,
radio frequency, phototherapy and endermology,
among others.
As part of the expansion of Dr. Ricardo Vega,
Vemont Clinic is currently transforming to add
molecular procedures to its aesthetic procedures.
This will receive a new name: BioSurgical Care,
which will incorporate cell therapy with frozen
tissues, chelation, orthomolecular medicine and
the application of stem cells as contributors in
regeneration and revitalization.
San Diego, Ca:
1 (619) 946 1074
Tijuana, B. C.:
(+52) (664) 686 5599
 AUGE OF MEXICO
HEALTH GROWTH AND COMPETITIVE LEADERSHIP

THE DEVELOPMENT
OF TRUE FOODS
FOR THE PRESERVATION OF HEALTH

One of the most important social aspects that exploit the comprehensive development of any country is a healthy life style.
This is achieved by combining good eating habits with sport and preventive health actions. Currently, there are endless
options to exercise and nourish our body, nonetheless, physical inactivity and highly processed foods contribute to the bad
eating habits of Mexicans.

International statistics place Mexico in the and obesity obey causes of many factors,
world’s first places of overweight and obesity in however, the modification on eating habits and
Benefits: all ages, linked to cardiovascular diseases and life style are fundamental to stop and revert this
improvement of the diabetes, which are the main reasons of death. national public issue on public health.
immunologic system, If we continue with the same strategies to deal
prevention and with this big health problem, it is predicted that by From the Cluster of the Medical Hospital
recovery of some 2050, Mexico will be the fifth place in obesity in Industry of Jalisco, they have undertaken
specific diseases, general (Lancet 2016). innovating actions that are strategically
control of the connected to the Food Industry Chamber,
mental and physical Seven of ten Mexican adults suffer from the Agricultural and Livestock Council of
conditions, delay on overweight and obesity (National Survey on Jalisco and the Safety Network along with the
the aging process. Health and Nutrition ensanut 2012). Overweight medical sector, in the search of promoting the
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP HEALTH 139

development of true foods with the technological

development, tracking of the product,
food safety in the chain of value and with
biotechnology addressed to nutrition and health.

The World Health Organization (who) is making

efforts on promoting the availability of these
kinds of foods in order to increase nutritional
safety. We highlight three very important
concepts for a good nutrition:

Healthy food
It lacks ingredients or has, in small quantities,
substances that can create any chronic
degenerative diseases (diabetes, hypertension
or kidney damage) when its consumption
is repetitive –which might be related to the
quantity of needed calories and with the quality
“Take care of your
in connection to the necessary balance to the
body; it is the only
different nutrients in the diet.
place you have to live.”
Safe food Jim Rohn
Diseases that are transmitted by food are an
important load for health where chemical,
microbiologic and zoonotic dangers, present risks
for the human and animal integrity.

Functional food
It has a healthy effect beyond its nutritional effect,
showing specific medical advantages, including
prevention and treatment of diseases. As a
result of these nutritional enhancements with
biotechnology, shortly, the industry will be offering
a greater number of foods that contribute to health
preservation with special interests in elders.

Functional ingredients:

amino acids, antioxidants, sweeteners and

low energy sugars, dietetic fiber, prebiotic
phytoesterols, proteins, vitamins and minerals.
140 AUGE OF MEXICO
GROWTH AND COMPETITIVE LEADERSHIP

XIV ADOLF HORN

GULF TOURNAMENT

United for a good purpose, entrepreneurs and commercial leaders gathered in benefit of the Social
Innovation Center canieti in the exclusive country club El Cielo in Guadalajara.
AUGE DE MEXICO
GROWTH AND COMPETITIVE LEADERSHIP 141

IX AWARD
ADOLF HORN

Gathering important figures of the

business, politic and social environment,
the Coordinating Council of Young
Entrepreneurs of Jalisco (ccejj by its
Spanish acronym) carried out its ninth
edition of the Adolf Horn Award to recognize
the young entrepreneur of the year, which
was granted to León Reffreger; creator of
Borra del Café.
142 NATIONAL PRIDE
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK

DANIEL DE PAUL
THE FIRST IMPRESSION
MATTERS

With nearly 30 years of experience, Daniel De Paul makes suits with the highest quality
standards in Mexico and under a business structure that honors the exclusivity of custom-
made design for politics, great entrepreneurs and high society figures.
AUGE DE MEXICO
NATIONAL ECONOMIC BENCHMARK NATIONAL PRIDE 143

Daniel De Paul makes art because he is aware

that wearing a custom-made suit that acts as
the reflection of a socioeconomic status; it is the
key element for the life style development of the
powerful men in Mexico.

To obtain the final result, his tailoring completely

brakes the industrial dynamics related to the
productive sector of low and medium cost. Daniel
de Paul highlights the perfect fabric and cut, at
the time that he favors the personalized treatment
from the measurements to the final delivery of the
garments, distinguishing by his commitment and
responsibility in delivery and time.

This is because Daniel De Paul uses fabric of fine

wool that go from titles super 100 to super 200,
categorized by the Wool International Commission
due to the title, tightness and fineness. Fabrics
offered by the best brands in the world such as
Scabal, Vitale Barberis, Guabello, and Holland &
Sherry, among others.

The linings, contrast or matching buttons, name

or initials embroidery and the designs, are edge
elements that this tailoring adds according the
current trends. His creations are sample of the craft
and familiar tradition that began with his father, Don
Jesús De Paul Solano, a master cutter that dressed
great figures of the social and political elite of the
Mexican West for forty years.

With a legacy of quality, perfection and learning that

he received from Italian and Spaniard teachers,
Daniel De Paul adds his craft design and sensibility
to the social and cultural development of Mexico,
embellishing the image of its inhabitants.

(+52) (33) 3331 263 508

www.danieldepaul.com.mx /DanielDePaulMx @danieldepaul productora@dpaul.com.mx
(+52) (33) 3331 263 518