Executive Summary

This project gives the complete working report of Zippy Edibles Pvt Ltd. This
project gives d brief information of the challenges and problems faced by the
company is this field. This report also tell the growth chart of the companyfrom the
year it started till the day. Challenges faced by its competitors also effects the
company’s sales and profit. The company can not set any price on its own to stand
in d market.
The company operate with one motive in the mind, that is to serve the best quality
to the customer so as to earn their contentment towards us. By integrating itself
with the most top modern machines and associating with the best &most
hardworking employ force, they envision to lead the markets and name ourselves
as the most prominent Pasta Brand of India.

Methodology
The internship would require detailed study of the pasta market and how to acquire new
market areas. I would survey the market and short list the markets that have higher
consumption of pasta, macaroni and vermicelli. Also, I will visit the previous vendors
and suppliers for receiving the response of the product from the customers.
Also, I will be doing online advertisement on various websites like Tradeindia &
Indiamart. I will also create web pages on social networking sites like Facebook, Twitter,
Googleplus & Linkedin.
Learning various strategies for alluring the customers and making the brand famous
would be main objective for this internship. – Food choice variables have been
explored using literature reviews and exploratory survey of young consumers in the
age group of 20‐40. Data obtained from the reliable sources (e.g. the World Health
Organisation`) have been used to study the implications of consumer food choice and
growing trend towards organic food.

Findings by Zippy Edibles Pvt. Ltd.

– Based on literature reviews and exploratory surveys, the key determinants
impacting consumers food choice are passion for eating out, socialize, ambience and
taste for school and college goers and convenience for dual‐income families in urban
India. Findings indicate that fast food companies can no longer rely on convenience
as USP in India, unless the implications of same on consumers health is given equal
importance in the years to come.

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 Introduction
At some point of life, most of us have feasted upon a recipe that is prepared with pasta,
and undeniably loved it. The taste of pasta is something that deliciously suits the flavors
of sauce and spices of all over the world which makes it one of the most versatile and
mouth watering food item. For being one of the most exquisitely tantalizing food
ingredient, pasta are loved and demanded in large quantity throughout the globe.
Fulfillment of these demand is largely supported by one of the most prominent name of
this market that is, Zippy Edible Products Pvt. Ltd.Offering to our customers Fusilli,
Vermicelli, Whole Wheat Spiral Pasta, Whole Wheat Pasta, Shell Pasta and many
more, the company has gained recognition across the global markets. We provide Di
Grano and Delizia brand products.

Hygienically prepared and containing good
amount of protein, the pasta and food products offered by us are highly trusted by the
consumer. Pasta offered by us is highly relied upon as its consumption directly
compliments a healthy lifestyle of our beloved customers. Our company, being
a Manufacturer And Exporter of this products, valiantly adheres to the standards set by
international food industry. This adherence pleasantly bounds us to several responsibility
on the basis of which our products are prepared of top notch quality. The strict quality
controlling system that we follow helps in procurement of finest raw ingredients, that are
used in processing of our pasta. And throughout the process of production strict vigilance
is kept on quality and hygiene of the products, just to reassure incomparably better
quality.
Offering a Healthy Way of life through our range of mouth watering yet healthy pasta is
the prime motive with which we are born. These pastas are catered to our customers
under our own two brands Delizia and Di Grano. The customers can obtain the pasta of
our brand from any corner of the market, as we prominently supply to both retail and
wholesale markets. Quality, hygiene and taste are the number one priority of our
company, on the basis of which the trust is built among us and customer. This quality is
measured on the basis of procurement of best quality semolina, that is further processed
with sincerity until diligently packed. Also trust we have earned of our customers has
been a result of prompt and safe delivery of our products.Zippy Edibles offers a selection
of Healthy pasta products under two brands
Di Grano and Delizia catering to both retail and wholesale markets. Our aim is to help
you create original and elegant menu which is great in taste and health. Zippy pays
special attention to details like quality by choosing best quality semolina, and carefully
controlling the processing phases right through the final packaging.

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 Company profile
Zippy Edible Products Pvt. Ltd., a name highly praised throughout the global markets
for buying finest quality pasta varieties. 2013 marked as our year of inception, since then
we strive towards being the best company of this industry, and the efforts and dedication
of our experts have remarkably paid of, which has resulted in a strong reputation for us
and our brands. Based in the Jaspur (Uttrakhand, India), our company with the help of
its knowledgeable experts who integrate their abilities effectively with the installed
advanced machines have made us emerged as a prominent firm. The quality standards set
by the international regulatory authorities are sincerely adhered by us, on the basis of
which we have made healthy relations with a huge clientele. Products Offered By
UsWe, Zippy Edible Products Pvt. Ltd., offer the following products to our customers:-

 Macaroni
 Fusilli
 Vermicelli
 Penne
 Roasted vermicelli
 Potato Pallets
 Whole Wheat Pasta

History
The company was started in the year 2014 by two key people Mr. Gautam Rungta and
Siddhart Singhal. The motive to set up this industry was to make people lead a healthy
life by eating fast food. In the early stage the company was started with the initial capital
of 14 crores and by the day the company has the turnover of 30 crores with the assets of
26crores. In the initial stage it was bit difficult task to run the industry but the hardwork
and the never degrading quality took the company to the special place in the market. The
company initially targeted the nearly cities and towns but now it has its supply all over
india.

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 Literature Review On Zippy Edibles Pvt. Ltd.

India’s quick service restaurant (QSR) business was floundering after body blows from
demonetisation, the ban on liquor sales on highways and the introduction of the goods
and services tax (GST). Hundreds of QSR and café outlets shut between 2013 and 2016
through the reckless expansion of 2015. Now, they have bounced back, galvanised by the
unexpected challenges. Smaller stores, more food innovations, moving out of high streets
and greater focus on same-store sales growth (SSG) are driving a resurgence

For Domino’s, the bellwether of QSR industry, 2017 started on a grim note: SSG dived
into negative territory of 3.2 per cent from a positive of 4.6 per cent for the year-ago
quarter — a first in six consecutive quarters of low but positive SSG.

Despite a bounce-back in the second quarter for India’s largest pizza brand, posting a
positive SSG of 4.2 per cent, the recovery was tenuous. The pizza, and the larger QSR
story, it seemed, were to be sliced asunder.

Westlife Development, which operates McDonald’s restaurants in western and southern

India, similarly saw a stronger September quarter on the back of higher SSG at 8.4 per
cent from 1.7 per cent of Q2 2016, making it nine consecutive quarters of same-store
sales growth.

KFC India, the local arm of the American burger giant, has seen five consecutive quarters
of positive system sales growth. Mad Over Donuts, the largest donut player in terms of
store count, also reported an upswing in SSG, averaging 14 per cent over the last three
quarters.

“I am quite bullish on QSR’s long-term growth potential,” says Tarak Bhattacharya, chief
operating officer of Singapore-based Mad Over Donuts.

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 Mission
To promote healthy way of life through products that adheres to the best quality
standards. By employing latest manufacturing technologies and committing to only
quality ingredients, Zippy envisions to become the most sort after Indian pasta brand.

Vision

To be the leading food processing company and give the best quality product to promote
healthy way of life.

Future plans

The company continuously focuses its efforts to better understanding to the changing
lifestyle of modern india and anticipate consumer needs in order to provide
convenience , taste , nutrition, and wellness through its products ie. Fusilli ,
Vermicelli, Penne , Marconi
 Mr. K. Marekar, general manager, of Zippy Edibles says over this year the company
has focused on understanding the consumers changing lifestyle and innovated and
renovated to create delight in everyday meals and bring happiness to everyday family
moments. This is zippys’ DNA.
 To maximize its profits and sales the company has deciding to make a tie up with
pitanjali. Pitanjali has a well created market and soon it will be in the eyes of
customers , through our product contains 100% semolina therefore it will easily catch
up the market hence resulting in heavy profits for the company.

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 Issues and challenges faced by company
There are many problems faced by the company to run its operations, some of them are
as follows

 The company uses best quality Semolina for its products which is not easily
available in the market and therefore the plant has to remain shut for somedays
when there is the scarcity of the same
 Heavy charges of transportation charged by the transport agencies to deliver
the product from factory to the outlets.
 At times due to improper transportation the product gets crack over it, which
gives a bad name to the company.
 Different taxes charged by the states results in improper and confusing
accounting system.
 Scarcity of skilled labour as the technicians are needed to run the machinery
which is not available easily in the market and if so then the charges are higher

ANALYSIS OF ZIPPY EDIBIES ON THE BASIS OF RATIOS

1. CURRENT RATIO
The current ratio is a liquidity ratio that measures a company’s ability to pay short
term and long term obligations.

Sales

2017 2016 2015

Zippy Edibies current ratio had risen down due to which the company obligations to get
the short term and long term obligations had risen down. This shows the good financial
soundness of the business.

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 2. QUICK RATIO
The quick ratio is a measure of how well a company can meet its short term
financial liabilities also known as acid test ratios.

Sales

2015 2016 2017

During the last three years the company quick ratio position also had decreased due to
which the company is not able to meet its short term liabilities. Liquidity ratio is fairly
stringent measure of liquidity. Higher the quick ratio, better the short term financial
position.

3. DEBT TO EQUITY RATIO

Debt equity ratio is a debt ratio used to measure a company’s financial leverage.
The debt equity ratio indicates how much Debt a company is using to finance its
assets related to the amount of value represented in shareholder’s equity.

Sales

2017 2016 2015

During the last three years the debt to equity ratio had fallen. The graph assess the long
term financial position and soundness of enterprises. In 2017 lower the debt to equity
ratio, higher the degree of protection enjoyed by the lenders.

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 4. PROPRIETARY RATIO

The proprietary ratio is used to evaluate the soundness of the capital structure of a
company.

Sales

2017 2016 2015

The graph shows the extent to which total assets have been financed by the proprietor.
Higher the ratio, higher the satisfaction of creditors and lenders. During the year the
proprietor ratio had decreased.

5. INTEREST COVERAGE RATIO

The interest coverage ratio is used to determine how easily a company can pay
interest expenses
Outstanding debts.

Sales

2017 2016 2015

In this graph it is shown that how many times the interest charges are covered by
the profits available to pay interest. Lower the ratio, less secure the lender is in the
respect of payment of interest regularly. During 2017 the ratio had increased as
compared to 2016 so it is more secure.

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6. Stock Turnover Ratio
In according the inventory turnover is a measure of the number of times
inventory is sold or used in a time period such as a year

Sales

2017 2016 2015

This ratio measures how the inventory is moving and generating sales. Higher the
ratio, more efficient management of inventories and vice versa. So the company
ratio is going in a right way. And the company should maintain the same ratio in
future also.

Past annual records of Zippy Edibles Pvt. Ltd (in crores)

Financial Statistics

60
50
40
30
20
10
0
2015 2016 2017

Annual Income Annual Turnover

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 Figurative Analysis

Cuisines mostly preferred by consumers

2
4

Local Indian Chinese Italian

Income level of potential buyers

20% 20%

20%

40%

< Rs. 20,000 Rs. 20,000 – Rs. 50,000

Rs. 50,000 – Rs. 1,00,000 Rs. 1,00,000 <

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Italian dish do the consumers prefer the most

3 3

2 2

Pasta Macaroni Pizza Spaghetti Others

Shape of Pasta that sells the most

20%

50%

30%

Spiral Fusilli Penne

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Approximate monthly sale of pasta in Nepalese Rupee

20% 20%

20%

40%

< Rs. 20,000 Rs. 20,000 – Rs. 50,000

Rs. 50,000 – Rs. 1,00,000 Rs. 1,00,000 <

Which brands are you mostly familiar with

20% 20%

30% 30%

Yipee Borges Nestle Sunfeast

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Segment of the people that buy the most

20% 20%

20%

40%

<18 years 18 years < 25 years

25 years < 45 years 45 years < 70 years

Recommendations
The company is doing its best at the current stage but few innovations and
recommendations with result into highly profitable deals for the company, they
are as follows-

 To maximize its sales in consumer packs the company should redesign its
packaging, as the current design is good but could be better and more
attractive.
 The company should motivate and energize workers to work with greater zeal
and higher potential.
 As the demand for the product is relatively high in the market but the company
couldn’t fulfill its supply therefore the company should install second
machinery in order to maintain the balance of demand and supply.
 As the company is serving the best quality pasta , macaroni , fusilli , Vermicelli
so it should even expand its market globally.
 Higher incentives should be given to workers so that they are more energized
in their work.

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 Conclusion

 This project gives the complete working report of Zippy Edibles Pvt Ltd. This
project gives d brief information of the challenges nd problems faced by the
company is this field. This report also tell the growth chart of the
companyfrom the year it started till the day. Challenges faced by its
competitors also effects the company’s sales nd profit. The company can not
set any price on its own to stand in d market.
 The company operate with one motive in the mind, that is to serve the best
quality to the customer so as to earn their contentment towards us. By
integrating itself with the most top modern machines and associating with the
best & most hardworking employ force, wthey envision to lead the markets and
name ourselves as the most prominent Pasta Brand of India.

14
 QUESTIONNAIRE
A STUDY ON
“MARKETING STRATEGIES OF Zippy Edibles Pvt. Ltd.”
(Please spend some time to fill this questionnaire)

NAME:
GENDER:
AGE:
OCCUPATION:

1. DO YOU USE ZIPPY EDIBLES PRODUCTS?

Yes _______ No _______

2. WHICH CATEGORY PRODUCTS OF ZIPPY EDIBLES YOU USE?

 Whole Wheat Pasta

 Penne
 Fusilli
 Potato Pallets
 Vermicelli
 Roasted vermicelli
 Macaroni

3. HOW FREQUENTLY YOU USE THE ZIPPY EDIBLES PRODUCTS?

Weekly ________
Monthly ________
Yearly ________

4. WOULD YOU LIKE TO RECOMMEND ZIPPY EDIBLES PRODUCTS TO

OTHER?

Definitely ________
Definitely not ________
Probably ________
Probably not ________

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 5. WHY DO YOU CHOOSE ZIPPY EDIBLES PRODUCTS?

Natural in Nature _________

Good Quality cum Maximum Quantity ________
No Negative Effects ________
Cheaper Prices _______

6. FROM WHERE DO YOU BUY IT?

Online order ________ Retailer ________

Agents _________ Wholesaler _______

7. HAVE YOU SEEN ANY TANGIBLE HEALTH BENEFITS OF USING ZIPPY

EDIBLES PRODUCTS?

Yes ________ No _______

8. DO YOU FIND THEM AFFORDABLE?

Definitely ________
Definitely not _______
Probably _______
Probably not ______

9. WOULD YOU LIKE TO SWITCH BRAND IN NEAR FUTURE?

Yes ________ No _______

10. WHICH BRAND WOULD YOU LIKE TO SWITCH?

Dabur India ltd. ________

Shri baidyanath _________
Zandu pharmaceutical works _______
The Himalaya drug company ______
The emami group ________

11. ARE ZIPPY EDIBLES PRODUCTS GENUINE?

Yes ___________ No __________

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 12. IS THE HUGE RISE OF INDIGEIOUS ZIPPY EDIBLES PRODUCTS GOOD
FOR OUR COUNTRY?

Yes__________ No _________

13. IS IT GOOD TO BUY A ZIPPY EDIBLES PRODUCTS FOR OUR INDIAN

ECONOMY?

Yes _________ No_________

14. OVERALL, HOW MUCH SATISFIED YOU ARE WITH ZIPPY EDIBLES
PRODUCTS?

Satisfied_________
Unsatisfied_________
Somewhat satisfied_______

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