Now You Can Use Your Smartphone For Something Really Smart: AUGUST 2016

TM
NOW YOU CAN USE YOUR SMARTPHONE

FOR SOMETHING REALLY SMART AUGUST 2016
CVR-0816_v2b.indd 2 7/25/16 12:45 PM

Sonnax Has Transmissions on the Brain
Typical Brain Scan Sonnax Brain Scan
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Sonnax transmission products are the NUMBER ONE CHOICE of large transmission
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Find a wide range of quality transmission parts

and remanufactured valve bodies at www.sonnax.com.
Visit www.sonnax.com for details. • 800-843-2600 • 802-463-9722

Sonnax is an Employee-Owned Company
Sonnax August 816.indd 1 7/25/16 12:24 PM

GEARS FOR THE TRANSMISSION REBUILDING INDUSTRY
AUGUST 2016
PHONE (805) 604-2000
TABLE OF CONTENTS
Publisher Dennis Madden

Managing Editor Rodger Bland
Technical Director Lance Wiggins
Advertising Frank Pasley Fun With Transmissions: Tales From The Bench: Shop Profile:
Senior Designer Jeanette Troub The 6F35N: Checking the Internals and Subaru 5AT Valve Body Explained Paul and Mike's Transmissions - Joliet, IL
Problem Spots to Watch Page 16 A Lesson in Preparedness
Graphic Artist Aurelio Peña Page 10 Page 52
Contributing Editors:

Steve Bodofsky
Jim Cathcart
Martin Brooks
Alex Goldfayn SPECIAL INTEREST & TECHNICAL
Scott Shotton Thom Tschetter

ATRA Technical Staff: 4 THE WORD ON THE STREET:
Rolando (Rolly) Alvarez Bill Brayton The Jatco CVT “Power Glide”
Mike Brown Keith Clark — by Mike Souza
David Chalker Rob Faucett
Pete Huscher Mike Souza
10 FUN WITH TRANSMISSIONS:
Shaun Velasquez Jarad Warren The 6F35N: Checking the Internals and Problem Spots to Watch
— by Bill Brayton
Seminars & Convention Mgr. Vanessa Velasquez
16 TALES FROM THE BENCH:
The views expressed in this publication should not necessarily be interpreted
Subaru 5AT Valve Body Explained
as the official policy of the Automatic Transmission Rebuilders Association (ATRA). — by Jarad Warren
Publication of product information or any advertising does not imply recommenda-
tion by ATRA. 23 Precision International:
GEARS , a publication of ATRA, 2400 Latigo Avenue, Oxnard, CA 93030, Now You Can Use Your Smartphone For Something Really Smart
PAID ADVERTORIAL
is published for the betterment of the transmission industry and is distributed
ten times per year. No part of this issue may be reproduced without prior written
permission of the publisher. GEARS is distributed to members of the transmis-
28 KEEP THOSE TRANNYS ROLLING:
sion industry in the United States, Canada, ATRA Members in Mexico & Europe, Raptor’s Hill Descent Control System
and related automotive industry firms and individually. Send changes of address — Pete Huscher
to GEARS in care of ATRA. Subscriptions are available by contacting GEARS in
care of ATRA. 34 Computer Communication Troubles, Part II
Advertisers and advertising agencies assume full liability for all content of adver- — by Scott Shotton
tisements printed and also assume full responsibility for any claims arising there-
from against the publisher. The publisher reserves the unqualified right to reject any 40 THE OTHER SIDE OF THE PUMP: Grounds
advertising copy as it deems appropriate, with or without cause. — by Martin Brooks
GEARS is designed to provide accurate and authoritative information in regard
to the subject matter covered. It is distributed with the understanding the publisher 42 UP YOUR BUSINESS: People-First Advertising
is not engaged in rendering legal, accounting or other professional service. If legal — by Thom Tschetter
advice or other expert assistance, is required, the services of a competent profes-
sional person should be sought from a Declaration of Principles jointly adopted 46 THE REVENUE GROWTH HABIT: Revenue Growth Truths
by a Committee of the American Bar Association and Committee of Publishers. — by Alex Goldfayn
GEARS also welcomes articles submitted by members of the industry. GEARS
considers all articles for publication that contribute positively to the welfare of the 47 John Henry
transmission industry, and reserves the right to edit all articles it publishes. If you — by Jim Cathcart
would like to submit an article to GEARS, include background information about
the author and a telephone number where he/she may be reached. If you want 52 SHOP PROFILE: Paul and Mike's Transmissions - Joliet, IL
submissions returned, enclose a self-addressed, stamped envelope.
A Lesson in Preparedness
— by Steve Bodofsky
Editorial and Business Offices
2400 Latigo Avenue,
DEPARTMENTS
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Phone (805) 604-2000
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2 FROM THE CEO:
POSTMASTER: Send address changes to GEARS, P.O. Box 16118, The 80/20 Rule – Expanded
North Hollywood, CA 91615-6118 — by Dennis Madden Be sure to read our Feature Story,
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Return Undeliverable Canadian Addresses to:
56 POWERTRAIN INDUSTRY NEWS Now You Can Use Your Smartphone
Station A, PO Box 54, Windsor, ON N9A 6J5 For Something Really Smart
Email: gears@atra.com 59 SHOPPERS AND CLASSIFIED on page 23.
64 LIST OF ADVERTISERS (Paid Advertorial)
Issue #207 Printed in U.S.A. Copyright ATRA 2016
1TOC-816.indd 2 7/25/16 11:53 AM

FROM THE CEO
V
ilfredo Pareto, a 19th century very vocal 20% who keep us awake
Italian economist, maintained at night.
that 80% of the effects come This was a major part of Alex
from 20% of the causes. This idea Goldfayn’s message last year at
came to him from an observation that ATRA’s Powertrain Expo. And it’s
80% of the peas in his garden came not just our industry that suffers
from 20% of his peapods. from this. Practically every business
This idea has been expanded to can fall victim to this mindset. It’s
include many other examples: 80% natural for us to think about our work
of the land is owned by 20% of the and the value of what we do from the by Dennis Madden
population, 80% of a company’s profits complainers’ point of view. members.atra.com
come from 20% of its customers, 80% The answer to this is to call
of sales are made by 20% of the sales customers that you’ve done work for
group, and 80% of complaints come and never heard from again. You may
from 20% of your customers. think you’re too busy to spend time business in town that could help us,
This last one is key: The problem- doing this, but it’s well worth your Ville Platte Transmission.
atic 20% of your customers wind up time. You’ll be surprised to learn just We called Alan on Sunday and he
influencing how you think about your how happy people are with your work. returned our call telling us he would
customer base in general. We see it all Some will go on and on about it. work on our truck Monday, Memorial
the time. We tried this at ATRA and were Day. We want to let everyone in your
Just listen to some of the forum stunned to hear all the adulation about town know how HAPPY we were for
discussions or shop owners at a ATRA and the people here. Many his expertise. He not only worked on
gathering and it’s common to hear said that they wouldn’t be in business a holiday to help us get back on the
about some calamity or event; someone if it weren’t for ATRA. I shared these road, he loaned us his truck, and a
else adds to it and the next thing stories with our staff and it made an ladder to fix a problem with our travel
you know everyone is in agreement immediate impact of the way they trailer. He gave us a ride back to our
that these examples are the norm. viewed their work and the customers campsite and returned to pick us up
“Nobody’s willing to pay for repairs. at large. when our truck was fixed.
Everybody wants their car tomorrow. It’s easy and it works. He did a fantastic job fixing
Nobody understands the complexity of I recently received a letter from our truck for less than half what a
today’s transmissions” — to name just a consumer about an experience they dealer would have charged. Please
a few. had at an ATRA Member shop. I’m let everyone know about his business
The problem with this viewpoint sharing it with you as a sample of what and what a great person he is. We will
is that it filters down to everyone in some people are willing to say about return to Louisiana in the future to do
the business and, before you know it, their experiences. And consider this: some more camping.
everyone has a tainted, negative view How many think this way and don’t You probably have letters just like
of their customers. “What a bunch of share it? this, hanging on the wall in your office.
jerks” they say. We had the pleasure of staying at Take the time to reach out to more of
But it’s an unfair assessment: The your Chicot State Park on Memorial your customers to find out what they’re
fact is, most customers love your work. Day weekend this year. Unfortunately thinking about you, and make sure
They find value in your service and our truck had transmission problems to let your staff know just how much
expertise. Many would — and do — during our camping trip. We were they’re appreciated!
refer their friends to you. But we don’t headed back to Florida from Nevada.
see it because we’re so focused on that Some nice campers told us about a
2 GEARS August 2016
1frmceo 816.indd 2 7/25/16 11:55 AM

TransTec August2016.indd 1 7/25/16 12:25 PM
THE WORD ON THE STREET
by Mike Souza
members.atra.com
J
atco has been making CVTs to a stop. Jatco refers to this new, CVT There’s also a CVT7 JF020E
since the early 1990s. The list of clutch-and-planetary stepped design model made for small (not mini) cars,
makes and models throughout as an “auxiliary gearbox” (figure 1). with the auxiliary gearbox (another
the world that use a Jatco CVT would The Jatco designation is JF015E power glide), just like the JF015E.
take up at least four magazine pages. (CVT7 platform); also referred to as These CVT7 model Jatco CVTs apply
We’ll mainly be discussing Nissan Xtronic CVT. the lockup torque converter clutch as
vehicles in this article, since they seem
to be the most common on the ATRA
HotLine.
The RE0F06A (those are zeros;
not the letter O on all models) is one
of the earliest and largest design
CVTs, with a 5.5:1 ratio. It appeared
in Nissans starting as early as 1991 in
some countries. The latest design —
RE0F11A — is the smallest model,
and is used in mini or small vehicles.
Most Jatco CVTs are similar
in design, with differences in size
and some internal components. I
call the RE0F11A the Nissan/Jatco
CVT “Power Glide,” because it has a
Ravigneaux planet assembly, giving
it a two-speed, 7.5:1 ratio capability,
using two forward clutches, a low
brake, a high forward clutch, and a
reverse brake clutch.
It normally shifts from low to high
gear at about 27 MPH (43.4 km/h) in
drive, during takeoff and after coming Figure 1
4 GEARS August 2016
1mikesouza816.indd 4 7/25/16 11:56 AM

Figure 2
low as 12 MPH (19.3 km/h), which is The major changes with the One thing that’s quite different
often mistaken for a shift. RE0F10D/E/H/J models are that the about this latest design CVT7 platform
For now, other Jatco CVTs ratio control (stepper) motor was — designated RE0F11A (JF015E) or
have only one forward and one eliminated and they have a wider ratio FICJB in Mitsubishi — is that the
reverse clutch, including the new of 7:1, compared to the RE0F10A/B, pulley assemblies, or variators, are
CVT8 (platform) models, such as which has a 6.1:1 ratio. Other changes located above the area of the case that
the JF016/17E. These models are are the use of a chain instead of a belt holds oil (figure 3). This was to provide
referred to as the RE0F10D/E/H/J in on some vehicles with larger engines, less frictional drag and to help prevent
Nissan applications. such as the RE0F10E/H/J and hybrid aeration of the fluid.
In our latest findings, the CVT8 models JF018/19E. In the earlier Jatco CVT designs,
is similar to the RE0F10A/B platform Over time, these CVTs went from such as the RE0F10/09/08A-B/06A,
(JF011E; figure 2). This includes large and heavy with lower ratios to the pulleys are lower, in area of the
hybrid models, such as the JF018/19E. small and light with higher ratios, case that holds oil. Even in the latest
So far we haven’t seen any U.S.- to save space in the newer, more fuel model RE0F10D/E/H/J CVTs, the
manufactured Nissan hybrid vehicles efficient vehicles. pulleys are lower.
with this new Jatco hybrid CVT.
Figure 3
GEARS August 2016 5

The Jatco CVT “Power Glide”
Jatco refers to this new CVT clutch-and-planetary design

as an “auxiliary gearbox.”
There are major dif-

ferences in the way some
of the electronics work on
several models, which we’ll
cover at another time. We’ll
compare the differences in
pulley designs at the ATRA
Powertrain Expo in the
Paris Hotel in Las Vegas on
October 27-30.
Let’s look at what
makes up the auxiliary
gearbox; after all, this
article is about the Jatco
CVT “Power Glide”:
The clutches are
located over the secondary
pulley; in other Jatco
models they’re located
over the primary pulley.
With the front case section
removed, you can see the
clutch assemblies (figures 4
and 5).
Figure 4
Figure 5
6 GEARS August 2016

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Parts • Rebuild Kits
• Bearing Kits with Syncro Rings
Hard Parts • Gasket Sets
• OE Manufacturer, Aftermarket New, • Forks & Sliders
Remanufactured, & Used • Gears & Shafts
• Drums
• Shafts Rebuilt Transmissions
• Pumps • Transfer Cases
• Planets • Standards & Automatics
• Valve Bodies
• Complete Line of Miscellaneous parts Clutch Parts
• LUK
Torque Converters • Forks
• Complete line of CVC Remanufactured • Pilot Bushings & Bearings
Converters • Clutch Alignment Tools
Soft Parts Transfer Case Parts

• Master Kits • Gasket & Seals Kits
• Banner Kits (Less Steels) • Overhaul Kits
• Overhaul Kits • Chains & Sprockets
• Paper/Rubber Kits
• Filters & Kits Shop Supplies & Tools
• Frictions • Additives
• Steels • Assembly Lubricants
• Bushings • Builders Benches
• CVT Belts • Lifts
• Washers • Parts Washer Soap
• Bearings • Rough Service Light Bulbs
• Gaskets • R.T.V. Black, Blue, Clear
• Bands • Technical Manuals
• Flex Plates & Flywheels • Tools & Equipment
• Coolers • Threadlock & Thread Repair
• TeckPak Conversion Kits
• Superior Shift Correction Packages Electrical
• Transgo Reprogramming Kits • Solenoids, Sensors, & Switches
• Transgo Shift Kits • Electrical Components
Version 5.0
2015
Digital Catalog
For quicker access & more info, including
our Tranny Guide™, ask for our CD
Catalog. With clickable links to take you
from index, to complete photo layout, to
individual part descriptions instantly!
800-940-0197
www.wittrans.com
WIT August2016.indd 2 7/25/16 12:26 PM
The Jatco CVT “Power Glide”
Figure 6
The diagram (figure 6) shows the In reverse, the reverse brake clutch
layout of the components and how the will hold the high clutch drum with
auxiliary gearbox works: From takeoff the ring gear installed at the top of the Keep up with Mike Souza
until about 11-12 MPH, the low sun drum, at a 1.7:1 ratio. as he compares
gear is held stationary by the low brake So there you have it: a Jatco CVT
clutch at a 4:1 ratio. “Power Glide.” Even though you can’t the differences in pulley designs
The high clutch receives oil feel the shift or ratio change when of the Jatco CVT
between the sealing rings, above and in drive, you can feel the shift (step)
below the pinion/park gear, which is during manual shifting in the Sport at this year's
splined to the high clutch drum. mode in some models. ATRA Powertrain Expo
The high clutch drum is splined
to the Ravigneaux planet assembly, at the Paris Hotel
which is driven by the secondary in Las Vegas.
pulley. In high gear, the ratio can be as
high as 0.55:1.
For more information visit
powertrainexpo.com
8 GEARS August 2016

BorgWarner August 2016.indd 1 7/25/16 12:26 PM
FUN WITH TRANSMISSIONS
The 6F35N:
CHECKING THE by Bill Brayton
members.atra.com
INTERNALS AND
PROBLEM SPOTS TO WATCH
T
he 6F35N is standard
equipment for a ton of small
engine Ford products and
they are starting to hit shops across
the country. We have identified a few
problem areas from the valve body,
which we knew about a long time ago
to the recently released updated center
support (thanks Joey Campbell for the
heads up).
Early on the 6F35n had valve wear
issues. The main culprit is the solenoid
regulator valve (figure 1). The wear on
this valve will cause all kinds of crazy
issues. Soft shifts, falling out of gear,
radical bucking from take off are com-
mon symptoms of this issue. The easy
fix for this problem is to replace the
valve body. The updated valve body
has more meat added to support the
valve better (for a detailed explanation,
refer to the August 2013 issue of gears
magazine). As of this writing the valve
Figure 1
body is available from your local Ford
dealer part # CV6Z-7A100-B at a very
reasonable cost.
Right from the factory this trans-
mission has been plagued with drivers'
side axle seal leaks. The problem has
been identified as not enough support
from the axle bushing in the case. The
bushing is too narrow to support the
axle and allows it to sag into the seal
causing a leak. Bob White and his
crew at Superior Transmission Products
designed a great fix for this issue.
They designed a wider Teflon
coated bushing that supports the
axle much better and prevents the
sag and fixes the leak (figure 2). Figure 2
10 GEARS August 2016
1bill816.indd 10 7/25/16 12:06 PM

Original standards. Remanufactured.
Ford is your source for remanufactured gas engines. Each one
is built to original performance specs, including the latest Ford
engineering enhancements. And since every remanufactured
gas engine is built with parts that keep it specific to make,
model, year and emissions calibration, you’ll get the right fit
every time. No guesswork. That’s the power of original.
S:10”
Contact the Ford Powertrain Assistance Center
at 800-392-7946 or visit FordParts.com.
See dealer for warranty details.
Ford Full Page August 2016.indd 1 7/25/16 12:27 PM

The 6F35N: Checking The Internals And Problem Spots To Watch
Figure 4
Figure 2
Figure 3
They also designed a nice tool to

remove and install the bushing and seal
in the car (figure 3).
Figure 5 Figure 6
Center Support dished washer it takes a special tool to port out into the shop and this is what
Recently released is an updated evenly compress the spring to remove I came up with: The sun gear shell out
center support. This support contains the snap ring. I don’t care for buying a of a 4L60E is a perfect fit for this job
the low/reverse piston and the forward lot of special tools. I like to make most (figure 6). Not only does it compress
piston assemblies (figure 4). What is of my own special tools or figure out the spring evenly all the way around it
happening to the support is the bellville what will work with what I have around has access windows to get to the snap
spring retaining snap ring is popping out the shop. In figure 5 we see the ford ring (figure 7).
of the groove. When the snap ring comes special tool for this job. I took the sup-
out of the groove you may experience
harsh 5-4 coast down shifts and harsh
forward engagements. The updated TCC Blow Off
support has a cupped washer under the
snap ring to hold it into place. TCC Control
Valve
Snap Rind Removal
Because the retaining snap ring in
the center support is captured by the
Main Line Pressure

Pump Blow Off
Regulator Valve
Figure 7 Figure 8
1bill816.indd 12 7/25/16 12:06 PM

NAPC August 2016.indd 1 7/25/16 12:28 PM
The 6F35N: Checking The Internals And Problem Spots To Watch
Figure 9 Figure 10
Front Pump
The front pump for this unit includes
the Main Line Pressure Regulator and
Tongue Converter Clutch Control Valves.
These valves like so many valves these
days need close inspection for wear. Also
there are two blow off balls and springs in
the pump. These can be checked by using
a small amount of solvent and checking
for leaks (figure 8). The pump gears may
seem a bit sloppy in the pocket upon
initial inspection. Most pumps, even new
or low mileage, will have up to .006 in. Figure 11 Figure 12
clearance. This may seem like a lot but it
is completely normal (figure 9). Lastly, be sure to align the notch in
the pump bushing with drain back hole and do not drive the bushing
too far into the pump or it will jam up against the shoulder of the
body (figure 10).
The Stator Support

There are no sealing rings on the input shaft. The bushing in the
stator support is what seals the converter charge/tcc release oil circuit
so checking the bushing for wear is very critical. The problem here is
the bushing is too deep for common calipers (figure 11). Bore gauges
could be used and I am thinking most of us do not have those types
of tools in our tool boxes. What we can do that is measureable and
repeatable is use the “cellophane tape” method. Place a small piece,
about 1/8 inch wide,(figure 12) of cellophane tape on the input shaft
(cellophane tape is about .0015 in. thick). Now place the stator sup-
port down onto the shaft. If the shaft with the tape on it goes through
the bushing the bushing has too much wear and must be replaced.
If the bushing is in good shape the stator support will not go onto
the shaft (figure 13).
There will be a ton of these units coming into your shops in the
next few years. Knowing what to watch for and what needs updat-
ing will ensure a long lasting unit and a satisfied customer. We all
know that when we have satisfied customers we have more Fun With
Transmissions!
Figure 13
1bill816.indd 14 7/25/16 12:07 PM

Superior Transmission August 2016.indd 1 7/25/16 12:28 PM
TALES FROM THE BENCH
by Jarad Warren
members.atra.com
T
he only thing more difficult than working
on some of today’s valve bodies is working
on them when there’s no information
available. Such is the case with the later version of
the Subaru 5AT valve body.
According to the manufacturers, if you have a
problem with one of these valve bodies, you need
to buy a new one… at considerable cost.
No doubt that works for them. But out in the
real world, with real transmission technicians, we
repair valve bodies. So we’ve come up with a fair
amount of information to help you when you come
into contact with one of these units.
The valve body we’ll be using came from a
2009 Subaru Tribeca. These units also appear in
2009-on Subaru Legacy and Outback models with
5-speed automatics (5AT).
One of the biggest problems with this valve
body is nothing’s available separately: When
something goes south, the manufacturer wants you
to buy a new valve body. So, if you run into one
with a bad pressure switch, range switch, solenoid,
or speed sensor, you have two choices: scavenge a
core or buy a new valve body.
In this article, we’re going to go over the valve
body completely, so you have the information
you’ll need to diagnose and fix a problem.
The valve and solenoid names we’ll be using
are of our own creation; we’ve named them after
their functions. For now, no one else has published
any information on this valve body, so we’ve had
to set the standards for naming and identification.
1jarad 8-16.indd 16 7/25/16 11:57 AM

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Transtar August2016.indd 1 7/25/16 12:29 PM

SOLENOIDS
These new Subaru valve bodies
have eight solenoids; they’re the linear
Line Pressure Solenoid style solenoid, much like the Asian
Connector # 300490CK285 Warner type.
Wire Colors Yellow (2) What’s more, all of the solenoids
appear to be very similar, so, if you’re
planning to remove them, you’ll want
to label them first, to make sure you
get them back in the right places.
Front Brake Solenoid There are numbers in very small
Connector # 300143DK045 print on the plastic parts of the
Wire Colors Brown (2) solenoids (figure 1); none of them are
the same, so you could use those
numbers to identify the solenoids; just
remember to record which one
went where.
Lock-Up Solenoid As we mentioned before, none of
Connector # 301184DK042 the solenoids are available separately
Wire Colors Blue (2) at this time, so, if you need to replace
one, you’ll either have to buy a new
valve body or scavenge one from a core.
All eight solenoids measure 5.7
ohms resistance at room temperature.
Input Clutch Solenoid Now let’s look at each solenoid,
Connector # 301054CK283 one at a time, to see where they are
and what they do (figure 2):
Wire Colors Purple (2) Line Pressure Solenoid — Oil
from the solenoid assists the pressure
regulator spring and closes the pressure
regulator valve, increasing line
High & Low Reverse Solenoid pressure. The line pressure solenoid
Connector # 301054CK286 connector has two yellow wires.
Front Brake Solenoid — Oil
Wire Colors Orange (2) from solenoid acts on the front brake
accumulator and front brake regulator
valves, which send oil to the clutch
pack. The front brake clutch can be on
Transfer Clutch Solenoid in every gear except 4th; it’s usually
Connector # 301177DK045 used for engine braking. The front
Wire Colors Grey (2) brake solenoid is controlled through
two brown wires.
Lockup Solenoid — Oil from
solenoid operates the lockup control
valve and regulator. This controls oil
Direct Clutch Solenoid flow to the torque converter for lockup
Connector # 301052CK281 operation. The lockup solenoid is
controlled through two blue wires.
Wire Colors White (2)
Input Clutch Solenoid — Oil
flows to the input control valve and
input clutch accumulator. The input
clutch is on in 4th and 5th gears. Two
Forward Brake Solenoid purple wires control the input clutch
solenoid.
Connector # 301185DK049
High and Low Reverse Clutch
Wire Colors Black (2) Solenoid — Oil flows from the
solenoid to the high and low reverse
control and high and low reverse
Figure 1 accumulator valves. The high and low
1jarad 8-16.indd 18 7/25/16 11:57 AM

reverse clutch is on in park, reverse,
neutral, 1st sport mode, 3rd, 4th, and 5th
gears. The high and low reverse
solenoid receives power through two
orange wires.
Transfer Clutch Solenoid — Oil
from the solenoid flows to the transfer
clutch control valve and transfer clutch
accumulator. This solenoid is active
under heavy engine loads and when
the computer detects tire slip, to
activate all-wheel drive mode. The
transfer case clutch solenoid receives
power through two gray wires.
Direct Clutch Solenoid — Oil
from the solenoid flows to the direct
clutch control valve and the direct
clutch accumulator. The direct clutch
solenoid is active in 2nd, 3rd, and 4th
gears. The direct clutch solenoid
receives power through two white
wires.
Forward Brake Solenoid — Oil
flows from the solenoid to the forward
brake control valve and forward brake
accumulator. The forward brake clutch
is on in 1st and 2nd gears. The solenoid
receives power through two black
wires. Figure 2
PRESSURE
SWITCHES
All pressure switches on the
Subaru 5AT valve body are normally
open and close with pressure. This
valve body has five, single-wire
pressure switches (figure 3).
The front brake pressure switch
closes when the front brake clutch has
pressure. This switch has an orange
wire.
The input clutch pressure switch
closes when the input clutch has
pressure. It has a purple wire to it.
The forward brake pressure switch
closes when the forward brake clutch
has pressure. It uses a blue wire.
The direct clutch pressure switch
closes when the direct clutch has
pressure. It has a white wire to it.
The high and low reverse clutch
pressure switch closes when the high
and low reverse clutch has pressure. It
uses a yellow wire.
If any of these switches fails to
close when the computer expects it to,
the computer will go into failsafe
mode. At this time, none of the
switches are available separately. Figure 3
GEARS August 2016 19
1jarad 8-16.indd 19 7/25/16 11:57 AM

Figures 4 & 5
Subaru 5AT Lower Valve Body
Retainer Locations
# VALVE NAME FREE LENGTH DIAMETER WIRE SIZE # VALVE NAME FREE LENGTH DIAMETER WIRE SIZE
1 PRESSURE MODIFIER 1.200 .352 .045 14 TRANSFER CLUTCH ACC. 1.462 .402 .060
2 PRES. RELIEF (BALL .341) 2.463 .377 .067 TRANSFER INNER SPRING 1.462 .243 .036
3 MANUAL VALVE 15 TRANSFER CLUTCH .944 .227 .020
4 SWITCH VALVE 1.205 .349 .036 16 DIRECT CLUTCH .940 .262 .020
5 PRESSURE REGULATOR 1.480 .583 .053 17 DIRECT CLUTCH ACC. 1.462 .402 .060
6 SECONDARY REGULATOR 1.412 .354 .059 DIRECT INNNER SPRING 1.462 .243 .036
7 FRONT BRAKE .787 .194 .019 18 FORWARD BRAKE .952 .256 .020
8 FRONT BRAKE ACC. 1.150 .509 .076 19 FORWARD BRAKE ACC. 1.462 .402 .060
9 TCC REGULATOR 1.168 .348 .033 FORWARD INNER SPRING 1.462 .243 .036
10 INPUT CLUTCH .915 .264 .021 20 SOLENOID REGULATOR 1 1.480 .350 .045
11 INPUT CLUTCH ACC 1.458 .402 .060 21 SOLENOID REGULATOR 2 1.480 .350 .045
INPUT INNER SPRING 1.485 .242 .038 22 CONVERTER RELIEF 1.360 .353 .045
12 HIGH & LOW REVERSE .919 .263 .020 23 SWITCH VALVE 1.256 .328 .024
13 HIGH & LOW REVERSE ACC. 1.375 .402 .068
1jarad 8-16.indd 20 7/25/16 11:57 AM

Subaru 5AT Upper Valve Body
1jarad 8-16.indd 21 7/25/16 11:57 AM

Figure 6
VALVES Solenoid regulator 1 supplies oil a checkball and spring in the lube
It’s surprising to see so many to the direct, input, high and low circuit to control drainback.
valves with linear type solenoids reverse, and transfer solenoids. So there you have it: Everything
(figures 4 and 5). Each solenoid Solenoid regulator 2 supplies oil to the we’ve come up with about the Subaru
controls a regulator valve for the front line pressure, lockup, front brake, and 5AT valve body. All this new
brake clutch, input clutch, high and forward brake solenoids. information should give you a leg up
low reverse clutch, transfer clutch, The TCC regulator and control when diagnosing engagement and shift
direct clutch, and forward brake clutch. valves are in the same bore, using a problems on these units.
And each clutch has an accumulator in common valve lineup. The control Special thanks to Arnold’s Trans-
the valve to cushion the apply. valve switches fluid direction in the mission & Gear in Denver, Colorado,
The pressure regulator valve is a converter and the regulator valve for sending us this valve body.
little different from most valve lineups: regulates converter clutch slip.
It doesn’t have a boost valve. The line The converter oil is regulated with
pressure solenoid adds oil pressure to the secondary regulator valve, and
the spring side to control line pressure. there’s a relief ball and spring if
The pressure regulator valve also pressure gets too high.
has a pressure modifier valve that
sends oil to the opposite side of spring CHECKBALLS AND FILTERS
to lower pressure in park and neutral. The upper valve body houses the
filters, checkballs, and the drainback
SOLENOID REGULATORS ball (figure 6). There are four filters to
This valve body uses two solenoid keep the solenoids clean.
regulating valves to control the oil There are three checkballs to
pressure to the solenoid. These are direct oil through the feed holes. The
very active valves; always inspect the checkballs are for the reverse, forward
bores carefully for wear. brake, and input clutches. There’s also
1jarad 8-16.indd 22 7/25/16 12:55 PM

1516PRE-QRCODE 4pageSpread copy 3.qxp_Layout 1 7/13/16 3:31 PM Page 1
Now You Can Use Your

Smartphone for
Something Really Smart
14 Todd Court Extension, Yaphank, NY 11980
(631) 567-2000 • Fax (631) 567-2640 Toll Free: 800-872-6649 www.transmissionkits.com
Precision International August 2016.indd 23 7/25/16 11:58 AM

1516PRE-QRCODE 4pageSpread copy 3.qxp_Layout 1 7/13/16 3:32 PM Page 2 1516PR
How Precision International Helps You With Transmission Rebuilds With

Our New QR Code Systems
Y ou may have seen QR codes—little icons made of inkblots that make sense to your smartphone—on coupons or packaging before and never
realized how helpful those little codes can be. When you scan a QR code with your smartphone, it’ll bring you to a link that allows you to access
information on the web. This easy-to-use technology has been applied in many ways, but Precision International, a pioneer in the transmission kits
industry and two-time, consecutive winner of the GM CCA Supplier of the Year Award, decided to add QR codes to their packaging to help their customers
get the information they need, when they need it, without hassle.
Precision International puts each of their tran smission kits through rigorous testing before it goes to market and keeps record of any findings or
developments that occur over time to keep their customers as informed as possible. By accessing the QR codes, all of this pertinent information is easily
accessible in one space. There’s no need to call and listen to an operator or sift through hours of research online—Precision has put everything in one
simple place.
Here’s a step-by-step guide to our QR codes:
QR Code

Front of Package
INFORMATION RESOURCES
Scan the packaging code above to begin learning about
Precision International's popular Ford Transmission Kit.
Follow along through the infographic to see examples of
the information available in installers via our QR codes.
Precision International places QR Codes on popular kits putting
Back of Package important information at the installer’s fingertips.

(631) 567-2000 • Fax (631) 567-2640 Toll Free: 800-872-6649 www.transmissionkits.com (6

POPULAR KITS
First you’ll see an overview of the FORD
available information unique to the
code you scanned. The left-hand AXODE
column lists links to relevant PDFs
and videos. This code will bring you
to everything you need
to know when servicing a Ford AXODE
transmission. In-depth support on
additional parts information and video
seminars hosted by John Parmenter will
help installers get the job done right and
Precision Pointers (in the PDFs) fast.
are developed through rigorous
testing and development and can
help save you loads of time during
repair and installation. GM-4T60E
There’s important
information in the
Product Change PDFs
here regarding additional parts, based on
Precision International is continual update research, including clips,
always evolving and adapting O-rings, one-sided friction (internal and
kits. Be sure to check for any external teeth) and more!
product change information
linked to the code.
NISSAN
RE5R05A
Depending on where
you’re located, this kit
Don’t skip the video seminars features additional parts to suit
hosted by John Parmenter, master Australian, European 4WD and USA
transmission mechanic! models. Learn about the diﬀerences in
the Product Change PDFs.
MERCEDES
The videos will detail tips for 722.6
installation and are a great resource The Mercedes 722.6
for overcoming obstacles while has specific maintenance
you’re under the hood! needs. Learn all about the particulars in
video seminars hosted by John Parmenter,
along with Product Change PDFs.


Precision International Kit Finder App

B eyond QR codes, Precision International has their own app available for free download. Just search
“Precision International Kit Finder” in the app store on your mobile device for your free download. The app is
a great resource for finding the exact kit you need in a few easy clicks. All you need to do is select the make, model,
engine and year and the available kits for that type of vehicle will come up. Select the appropriate kit, and a list of
distributors who carry it will come up. Then, select the distributor closest to you and you can call them directly within
the app!
In addition to locating a kit, the app has tons of tech tips, YouTube videos and other valuable resources for installers.
About Precision International

F or over 40 years, Precision International has been the worldwide supplier of quality products for import and
domestic automatic transmissions. Precision has delivered uncompromising commitment, professionalism
and expertise to the transmission kit industry by providing extensive aftermarket care to customers as well as to
original equipment manufacturers. This is why we are honored to be awarded the GM CCA Supplier of the Year
award, two years in a row. Precision International is dedicated to providing the most up-to-date information
available in the industry today. Technical assistance is always available via www.transmissionkits.com, the
Transmission International Kit Finder app, or 1-800-872-6649.


Two years in a row.
From left to right: David Bakos, Executive Director of GM

Aftersales Engineering; John Sollazzo, Vice President of
Sales Precision International; Frank Miller, Vice President &
General Manager, Precision International; Michelle Braun,
Executive Director of Purchasing, GM CCA
Thank you, GM CCA, for inspiring us to be

the best we can possibly be.
Some awards are more meaningful than others. That is why
we take exceptional pride in being recognized by GM as a
premier supplier in Customer Care Aftersales for the second
year in a row. Like GM, we are committed to providing
unmatched customer service by offering the very best
transmission solutions possible. It is a privilege to be a
trusted partner to GM and we look forward to continuing
to deliver superior engineering, quality control, on-time
delivery and tech
support for many
years to come.
(631) 567-2000 • Fax (631) 567-2640
Toll Free: 800-872-6649
E-mail: sales@transmissionkits.com
www.transmissionkits.com

KEEP THOSE TRANNYS ROLLING
by Pete Huscher
members.atra.com
Raptor picture
provided by
Adrian Carter
of Fort Mohave, AZ
I
n this issue, we’re going to look 20 MPH the system will remain
at Ford’s Hill Descent Control active, but descent speeds can’t be
system, found on the new 2017 set or maintained until the vehicle
Ford F150 SVT Raptor. Ford has been drops below 12 MPH.
using Hill Descent Control or HDC When engaged, the HDC
on the F150 Raptor, SVT, FX4, XLT, system will control the downhill
Lariat, and King Ranch models since descent speed by using the
year model 2013, but most of us aren’t Powertrain Control Module
aware of how the system operates. (PCM), Antilock Brake System
(ABS), and Cruise Control. The
WHAT IS HDC system can be controlled Figure 1: HDC button
HILL DESCENT CONTROL? from the cruise control buttons to
Hill Descent Control or HDC set vehicle descent speed. If the OPERATING
was originally designed by Bosch (in vehicle starts to accelerate downhill THE HDC SYSTEM
conjunction with Land Rover) in 1993, without the driver’s input, the ABS Ford’s HDC system is very easy to
for use on the Land Rover Freelander. will apply the brakes to slow the operate. When the demand arises:
At the time, the system was leading vehicle. Press and release the HDC button
edge technology that allowed If the vehicle is going down the (figure 1) located on the dash.
Freelander to set itself apart from all hill too slowly, the cruise control 1. Press the accelerator pedal or cruise
other four wheel drive vehicles. system will increase vehicle speed to control “+” button to accelerate to
The system allows the driver to maintain a steady speed as requested the desired speed.
control downhill descents in rough by the driver. The driver can override 2. Press the brake pedal or cruise
terrain, without touching the brake or the HDC system by applying pressure control “–” button to decrease speed
accelerator pedal, allowing the driver to the accelerator or brake pedal as to the desired speed.
to concentrate on steering the vehicle needed. Once you’ve reached the desired
through the rough terrain. Now let’s CAUTION — Hill Descent Con- speed:
see how the HDC system works. trol systems can’t control vehicle 1. Tap the brake pedal to engage HDC.
descent on all surface conditions, 2. Release brake and accelerator
HDC OPERATION such as ice, wet, or extremely pedals.
The HDC system has operating steep grades. HDC is a driver’s …and the HDC system will do
parameters that limit its operation to assist system; not a substitute for the rest. Disabling or turning the
between 2 and 12 MPH. From 13 to good driver judgment. HDC system off is as easy as pressing
1pete 816 v2.indd 28 7/25/16 11:59 AM

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1SealAftermarket_August2016.indd
DesignedwithIntegrity_TTKKits.indd 11 7/25/16
7/1/2016 12:30
10:43:37 PM
AM
Raptor’s Hill Descent Control System
and releasing the HDC button again. differential; special high performance IN-DASH 4X4
The vehicle will then resume normal “Fox” shocks; and a heavy duty MONITORING SYSTEM
operation. bumper with front end, engine, The in-dash 4X4 monitoring sys-
transmission, and transfer case skid tem allows the driver to monitor the
FORD’S plates. Ford also added an intelligent, 4x4 system operation. The monitor-
ADDED ATTRACTIONS touch screen monitor to monitor ing system is located in the center of
Adding the HDC system to Ford’s vehicle operations. the instrument cluster (figure 2) and
new 2017 F150 SVT Raptor wasn’t
enough for Ford’s Special Vehicle
Team (SVT). Since its establishment
in 1993, the SVT has been responsible
for designing and developing Ford’s
performance vehicles.
They went all the way with the
2017 F150 SVT Raptor by installing
a 6.2L Boss V8 or 3.5L ECO Boost
engine; a 10-speed automatic
transmission or the 6R80 6-speed
transmission (depending upon
application); a unique grill, an in-dash,
four wheel drive monitoring system;
a front, off-road camera and camera
washer; an optional, 360º camera
(to view the surrounding area); dual
exhaust with 3.5” exhaust tips; an
electronic, shift-on-the-fly transfer
case; a modified ELD rear locking Figure 2: In-dash 4x4 monitoring system
1pete 816 v2.indd 30 7/25/16 11:59 AM

displays vehicle direction (compass), The front, off-road camera allows console (figure 4) and offers touch
vehicle angle, vehicle tilt, front wheel the driver to see obstacles in front screen capabilities. The touch screen
orientation, and 4x4 status. of the vehicle and is essential when monitoring system allows you to
cresting a hill. The Raptor is also access all on-board amenities,
FRONT OFF-ROAD available with a 360º camera. including the 4x4 system.
CAMERA With the addition of Hill Descent
Ford’s Special Vehicle Team INTELLIGENT Control and the many upgrades to
installed a front, off-road camera in TOUCH SCREEN MONITOR the Raptor line, Ford’s 2017 F150
the front grill (figure 3). The camera The intelligent touch screen SVT Raptor is ready to conquer any
is equipped with a camera washing monitor is located above the center obstacle it encounters. With a better
system (to clean the camera lens). understanding of how
To operate the front, off-road the Hill Descent Control
camera, you must first be in “Off- system operates, you should
Road” mode, the electronic locking have no problem keeping
differential must be activated, and those trannys rolling.
vehicle speed must be under 15 MPH.
Figure 3: Off-road camera Figure 4: Intelligent Touch Screen Monitor
RostraTRANSMISSION
1pete 816 v2.indd 31 7/25/16 11:59 AM

O F
A R DAY OU T !
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August 6 - San Antonio, TX

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October 1 - Newark, NJ Phone toll-free: (800) 428-8489
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Computer
Communication
by Scott Shotton
The Driveability Guys
Troubles, Part II
I n the last issue of GEARS, we
examined how to diagnose a sin-
gle module that wouldn’t com-
municate. We covered the three require-
ments for a module to operate: power,
(IPC), Driver Door Switch (DDS),
HVAC Control Module (HVAC), Theft
Deterrent Control Module (TDM),
Body Control Module (BCM), Memory
Seat Module (MSM), Sensing and
that you don’t need to decipher what
the modules are saying; you just need to
confirm they’re saying something.
We’ll start with the high speed
CAN bus to see what a working signal
ground, and its ability to communicate. Diagnostic Module (SDM), and Remote looks like (figure 1). The red trace is
This month, we’ll examine a Control Door Lock Receiver (RCDLR.) CAN Hi probed at DLC pin 6; the green
vehicle that has problems with multiple Armed with that knowledge, the trace is CAN Lo probed at DLC pin 14.
modules. The diagnostic approach next step is to consult a wiring diagram Here’s what you’re looking for:
will be slightly different, because the and examine the system. The object is • The signal’s turning on and off
vehicle’s fault is different. As always, to step back and get a feel of how the properly.
a networking issue should start with a vehicle’s networks function. • The voltages are good.
scan tool. This Silverado has two networks: With most two-wire CAN networks,
The vehicle is a 2007 Silverado high speed CAN and low speed CAN. CAN Hi should rest at 2.5 volts and
that won’t crank or start intermittently. Based on which modules respond, and rise to 3.5 volts when communicating.
When the vehicle is acting up, there those that don’t, the wiring diagram Conversely, CAN Lo should rest at
are additional problems: the power shows that all of the modules on the high 2.5 volts and drop to 1.5 volts when
windows and the HVAC won’t work, to speed CAN bus are communicating; the communicating. The two traces should
name just a few. modules on the low speed CAN bus mirror each other. As you can see, that’s
As with most modern vehicles, the aren’t. exactly what they’re doing.
first diagnostic step is to connect a scan The next step is to break out a scope The next step is to check the
tool and check for any trouble codes. In and observe communication signals. As low speed CAN network to see if
this case, many of the modules won’t daunting as this may sound, remember it’s trying to communicate. To
respond. That indicates a network
issue, forcing us to shift gears, so to
speak.
When multiple modules won’t
communicate, your first step should
be to try to communicate with all
of the modules, and then use wiring
diagrams to choose which area to
focus on. On this particular vehicle,
communication is possible with the
Engine Control Module (ECM),
Body Control Module (BCM),
Transmission Control Module (TCM)
and the Electronic Brake Control
Module (EBCM.)
These modules won’t respond:
Radio, Passenger Door Switch
(PDS), Instrument Panel Cluster Figure 1
1scottshotton816.indd 34 7/25/16 12:26 PM

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ETE Reman August 2016.indd 1 7/25/16 12:32 PM

Computer Communication Troubles, Part II
do that, we’ll connect

the scope positive lead
to DLC pin 1.
Obviously something’s
trying to talk (figure 2). We
have what appears to be
communication, but look at
the voltages: This vehicle’s
low speed CAN network is
starting below zero volts and
rising to about 0.7 volts to
communicate.
Does that seem right?
Hard to say for sure: First we
need to know what a good
GM low speed CAN should
Figure 2
be before we can make the
call. Knowing what good
voltages are for a particular
communication protocol is
critical for diagnosis.
For reference, a GM low
speed CAN should rest at 0
volts and rise to about 4.5
volts. This vehicle’s signal is
nowhere close.
So the low speed CAN
network has a fault. Now we
should start asking questions:
• Is a wire cut? No. If a
network wire were cut,
we’d lose some modules
but the voltages would
still be good for the
remaining network.
• Is there a short to ground?
No. If there were a
network wire shorted to Figure 3
ground, the scope would
read zero volts all the time. In all cases, wiring diagrams and So the next step is to find splice JX339.
• Is there a short to power? No. If network topology are the key. We’ve The JX339 splice pack is located
there were, the scope would show simplified the Silverado low speed under the passenger’s seat (figure 4).
system voltage. CAN network diagram to make it easier To isolate the circuits, we remove
• Could we have a module corrup- to follow (figure 3). the connector, or comb. The comb is
ting network communication? As you can see, there are several basically a jumper that connects the
Yeah, that could give us this modules on the faulty network. We networks. Removing the comb isolates
problem. could choose to find and unplug each every module that connects through it.
It’s common for one module to module, one by one. But a better option So we remove the comb and, lo and
affect the communication of all modules may be to divide and conquer: JX221 behold, communication returns to all the
on its respective network. So how can and JX339 are splices. If we disconnect modules on the top half of the diagram
we isolate the problem module when JX339, we could split the network. (figure 3). By process of elimination, we
there are ten modules on the network? If communication returns with can conclude that the problem lies in the
One way is to disconnect modules, splice JX339 disconnected, the problem Memory Seat Module (MSM), Sensing
one at a time, until communication is is with the Memory Seat Module and Diagnostic Module (SDM), or the
restored. This technique may be our (MSM), Sensing and Diagnostic Remote Control Door Lock Receiver
only option on some vehicles, but it can Module (SDM), or the Remote Control (RCDLR.) Where do we go next?
be time consuming, depending on the Door Lock Receiver (RCDLR.) If One option would be to find and
locations of the modules. communication doesn’t return, we can disconnect each of these modules
In other cases it’s easier to isolate. focus on the upper half of the diagram. independently, which is a perfectly

Lubegard August 2016.indd 1 7/25/16 12:33 PM
Computer Communication Troubles, Part II
acceptable technique. But, for the sake

of efficiency, we could approach this
issue backward: We could use a jumper
wire at JX339 to add one module at a
time, and see which module brings the
network down.
Using the jumper wire technique,
we connect one module at a time,
using the scan tool to check for
communication. When we reconnect
the Sensing and Diagnostic Module
(SDM) to the network, all modules on
the network go down.
So now we need to find the Sensing
and Diagnostic Module (SDM), or
the air bag module, and disconnect it. Figure 4
Service information shows the module
is underneath the driver’s seat. We pull
back the carpeting and there it is (figure
5). Apparently road salt collected under
the carpet.
As a final check, we disconnect the
Sensing and Diagnostic Module and
reconnect everything else. The vehicle
starts and runs, and all of the other
modules communicate with the scan
tool.
Checking the communication
signal from the low speed CAN bus with
the Sensing and Diagnostic Module
disconnected (figure 6) shows the
communication circuit is functioning
correctly. It rests at about 0 volts and
rises to about 4.5 volts to communicate. Figure 5
In addition, the HVAC works
and the power windows come back Finally, disconnecting the faulty communication problems. If you
on line. Everything looks good. The module and restoring the rest of the stick to this procedure, you’ll greatly
Sensing and Diagnostic Module (SDM) system confirmed the diagnosis. enhance your success rate and decrease
in this Silverado was causing all of You can follow these same your diagnostic time.
the customer complaints and more. steps with most multiple module
Replacing and programming
the SDM resolved all of the
issues.
To diagnose the
communication problems
on this vehicle, we followed
a structured plan: First we
attempted communication
with all of the modules.
Next, we consulted network
wiring diagrams to narrow
the search.
Then we checked for
communication with a
scope, and confirmed it with
a scan tool, while isolating
portions of the network until
the process of elimination
led to the faulty module. Figure 6

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2016
WEBINAR DATES TRANSMISSION
March 1/2 6T40 Internal
March 15/16 Reprogramming 1
March 29/30 A5LF1 Internal
April 12/13 Reprogramming 2
April 26/27 Nissan CVT Introduction
May 10/11 6R140 Internal
May 24/25 6F35N Internal
June 7/8 AS68RC Internal
June 21/22 Lineartronic Gen 1 & 2 Comparison
July 5/6 6T40 & 6T70 comparison
July 19/20 Nissan CVT Internal
August 2/3 722.9 Internal
August 16/17 JF613 Internal
August 30/31 Drivability Diagnostics 1
September 13/14 Installation 101
September 27/28 Drivability Diagnostics 2
October 11/12 Hybrid Diagnostics & Safety
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ATRA_Webinars August 2016.indd 1 7/25/16 12:34 PM

THE OTHER SIDE OF THE PUMP
by Martin Brooks
President, TCRA
M
any years ago I took an electrical course
at ATRA. One of the things they instilled
in us was the importance of “checking
the grounds.” Of course, that was in the early days
of electronic transmissions; I won’t say exactly
how long to avoid aging me, but let’s just say it
was before OBD-II became a standard.
You may ask what that has to do with torque
converters. Well actually, bad grounds can have
quite a lot to do with the life of your converter
and pump, and, obviously, the life of your newly
rebuilt transmission.
To illustrate the importance of getting the
grounds right, let me share a story I heard about a
general repair shop that performed a valve job on
a truck. To access the heads, they lifted the cab off
the chassis. Unfortunately, when they reassembled
it, they forgot to reconnect the ground straps.
The road test only lasted about two miles;
then the technician sat and waited for a tow truck
to haul the rig back to the shop, where they discovered
the pump bushing had welded to the hub. This meant
the shop was up for a pump and a converter, which
most likely ate the profit from the valve job!
While you need to be aware of the grounds with
all transmissions, it’s particularly important with
heavy-duty units, such as the Ford 5R110. Make sure all
surfaces are clean and free of paint. If the transmission
case has been painted, clean the paint from the block
mating surface and check that the block surface is
also clean.
Check the crank pilot and make sure there’s no
rust or damage, so the converter can fit correctly. Many
converter rebuilders paint the converter; if the pilot is
painted, remove the paint and grease it lightly.
To check the ground system, connect the positive
lead of a voltmeter to the starter body and the negative
lead to the negative post of the battery. Watch the
voltage when engaging the starter: If the meter indicates
more than 0.2 volts, you have a ground problem.
For additional protection, you can add a ground
strap from the frame to the starter, the block, or the
bellhousing. Once again, make sure all the surfaces are
clean and free of paint or rust.
Obviously there are other issues that can cause
pump or converter failure; we’ll look at some of them
in future articles.
Nobody likes to see a comeback, so it’s worth
taking those extra few minutes to make sure you’ve
verified the grounds.
1TCRA 816.indd 40 7/25/16 12:00 PM

Smart Blend August 2016.indd 1 7/25/16 12:35 PM
UP YOUR BUSINESS
by Thom Tschetter
A
t this year’s Powertrain Expo, Most Advertising the results the advertiser wants it
I’m presenting a workshop Is a Waste of Money to produce.
entitled Pea Soup: The Cure 2. Most advertisers don’t even know
for Entrepreneurial Split Personality Have you ever wondered why what results they want. They
Disorder. I’ve compiled some advertising agencies don’t advertise? express their desires in vagaries
practical tools to conquer the two- What do they know that they aren’t that are based on feelings rather
hat challenge that I wrote about in telling us? They’re the pushers than measurable targets. The
the May 2016 issue. These tools will and we’re the addicts. Let’s face it: advertising fails right out of the
help you take your company exactly Advertising is like a drug addiction in gate because there’s no clear plan or
where you want it to go. You’ll learn that it makes us uncomfortable when objective.
the secrets for managing things and we’re not doing it. 3. Most advertisers don’t understand
leading people. After spending over 30 years the purpose and role of advertis-
This month’s article discusses studying advertising through experi- ing. Advertising has one purpose:
another P-word: People. People are mentation and observation in my own to generate leads. The terms
essential for business, and, of course, businesses, and after having been an advertising and marketing are often
for the “Pea Soup” recipe. To be more advertising addict for over 25 of those used interchangeably, but they
specific, people, in this case, refers to years, here are some of my conclu- aren’t the same. Advertising is paid
customers and potential customers. sions about advertising: placement on radio, TV, print, on-
If you’ve attended past 1. Most advertising is a waste of line, or other media. Advertising is
Powertrain Expos, you’ve heard the money. It’s not because adver- only one element of marketing, and,
term customer-centric. This month tising doesn’t work because all in and of itself, it doesn’t necessar-
we’re going to look at the idea of advertising produces results… even ily increase sales.
making your advertising customer- if the results are bad, they’re still 4. Marketing includes advertising,
centric, or, to stay with the Pea Soup results. Most advertising is a waste but it also includes strategy de-
theme, people-centric. of money because it fails to produce velopment, branding, defining
42 GEARS July 2016
1tschetter 816.indd 42 7/25/16 12:00 PM

your image, and developing sales remember you when they need profit is 50% and the campaign cost is
procedures that fit your company you, or that you’re lucky enough $5000, you’d need $10,000 in sales to
culture. that your ad lands on them exactly break even.
5. Top of Mind Awareness (TOMA) when they need you. But that’s just But if you take a long-term
is the ultimate goal of advertising a crap shoot. budgetary approach, which is based
because TOMA reliably produces 8. Automotive businesses often offer on investing a certain percentage
leads. products or services that are so of your total sales into advertising
6. Most advertising goes completely similar that potential customers to attract new customers as well as
unnoticed by your target customer. have a difficult time differentiating building customer loyalty and repeat
It’s a sad fact that your ad is only them on any basis other than price. sales, the calculation goes like this:
important to three people: Successful marketers distinguish For a 5% budget, for every $500
a. The person buying it (you)… themselves with effective solutions you invest must generate $10,000
b The person selling it (the ad to problems. Rather than talking of sales ($500 ÷ 5% = $10,000). It’s
rep), and… about your products, services, or essential to track sales, but also
d. Your competitors. prices, talk about the customer; advisable to track your gross profit on
You need to make it important to solve his or her problems: People- these sales to confirm whether your
the only person who really matters: First Advertising. advertising campaign is successful.
your target customer. Either way, at least you have
7. Unless a person needs, wants, and Track and a target, and this is better than just
can afford what you’re selling, all Measure Results “going with your gut.” Now you
the advertising in the world won’t Let’s start with the planning can calculate how many leads your
work. For instance, no amount of process. First, determine how much advertising needs to generate to
advertising will create the need you’ll need to sell just to break even achieve your sales goal. For every
for an auto repair or cause a sane on the advertising investment. One $10,000 of sales, if your average sale
person to want to buy an auto approach is for a specific promotional is $400, the campaign needs to yield
repair they don’t need it or can’t campaign to acquire new customers. 25 service orders ($10,000 ÷ $400 =
afford. You can hope that they’ll Using this concept, if your gross 25 service orders).

People-First Advertising
Now you need to determine how without their cars, or having to wait outrageous because you literally
many leads it takes to generate 25 while their cars are being worked have to interrupt them, shake
service orders. If you convert 70% on. them from their complacency, and
of your leads to sales, you’ll need • Not knowing what they’re getting break through what is called their
to generate almost 36 leads (walk-ins and why. Reticular Activator System.
or phone calls) to get 25 customers • Fear of paying too much or paying The RAS is a type of filter in your
(25 ÷ 70% = 36 leads). Clearly, for something they don’t need. brain that filters out things that
you need to track leads and sales • Being up-sold… the estimate aren’t important. It’s kind of like
conversions faithfully. always goes up before the job is an auto pilot for your brain. An
done. example of how it works is when
Reaching Your • Having to come back for the same you drive all the way to work and
Target Customers problem after it’s supposedly fixed. don’t remember the trip, or how you
Okay; you know what you want to Can you think of other areas never saw people driving your type
achieve so let’s plan your strategy to of frustration that transmission and of car until you bought one.
reach your target customer. The 4-part auto care consumers might have? 2. Interest — once you’ve interrupted
formula goes like this: It probably differs geographically them and have their attention, you
1. Say something important. and demographically, so you might need to peak their interest enough
2. Say it to the right people… consider taking a random survey to to want to check out your ad. Give
the people it’s important to. find out what people in your area find them just enough compelling
3. Say it well with a compelling frustrating. information to interest them in the
message. Saying it well has to do with details. Highlight one or more of
4. Say it often… once is not enough. carefully structuring your advertis- the primary frustrations, and, if
Saying something that’s impor- ing message to reach your target they relate, they’ll likely want to
tant and saying it to the right people customer. Don’t water down your learn more about what you have to
is integral. To do this successfully, message; tailor it specifically to offer as a solution.
you need to know who your ideal address the primary frustrations 3. Details — people who are
target customers are and what’s you’re solving. interested will hang in for the
important to them. It makes no sense It must be important to your details. We don’t care about the
to spend money reaching and attract- target customer. It doesn’t matter if it rest because we’ve connected with
ing customers that aren’t a good fit for doesn’t apply to everyone… it matters our target customers. Don’t say any
your business model. that it fits your ideal target customer. more than necessary to get them to
Start by determining your ideal Don’t try to advertise to everyone step 4. By the way, you’ll still reach
customers’ primary frustrations with because you’ll reach no one. people who aren’t your target, but
respect to buying auto service and The ad must accomplish 4 things keep your message focused on your
repairs. Tell them how you’ll solve and they must be accomplished in target customers.
their primary frustrations. This is the following order. –A simple way 4. Action — tell them what to do now.
important to them, so it should be the to remember them is the acronym For example, call you, come in,
focus of your ads. For instance, in no A I D A. write down your number, save your
particular order, here are some of the 1. Attention — you must first coupon, or whatever action you
common frustrations expressed by get their attention. If you don’t want them to take.
auto repair consumers: do this, nothing else in your Finally, commit to saying it often.
• Inconvenience of taking time away ad matters because they won’t Studies have confirmed that it takes
from other commitments, being notice it. You might need to be nine or more impressions before the

message breaks through and makes a The internet has opened the whole slate of management experts
lasting impact. A person might have door to reach people when they need about how you can take your business
to see your ad nine or more times you. This is a topic worthy of an to the next level. Plus you get to spend
before you achieve Top of Mind article unto itself, so I’ll simply say Halloween in Las Vegas… does it get
Awareness. This varies depending that internet advertising is no longer any better than that?
on your ad message, how well you optional. Statistics demonstrate that I hope to see you there.
targeted the message, and whether the most shoppers who don’t already have
reader currently needs your service. a relationship with a service provider
It’s better to reach 100 people will begin their search on the internet.
10 times than to reach 10,000 people Today, a web site with an internet
one time. Because people tend to marketing strategy that includes
be creatures of habit, a good way to search engine optimization (SEO) is
accomplish this is to advertise in the essential. Start tapping into social
same place on a regular basis for at networking tools like Facebook,
least 90 days. Twitter, YouTube, and Instagram.
People are creatures of habit, so, Set up an automated email system Share Your Stories
if you’re advertising on TV or radio, that sends brief, informative email If you’ve personally experienced a
advertise at exactly the same times on messages at frequent intervals. weird or unusual customer dispute and
the same days of the week. In print, Expand the power of the internet wouldn’t mind sharing it to help your
be on the same page with the same with website alliances that align your industry, please contact me. You just tell
size and appearance on the same days shop with other quality businesses. me the story and I’ll do all the heavy
every week. For direct mail, don’t For instance, your ATRA membership lifting to write it.
expect results to roll in until you mail gives you a presence on the ATRA We can make it an article about
several times to the same list. web site. you, or you may remain anonymous. The
Another great way to break main thing is we want to share stories
through the Reticular Activator In Closing that will help others avoid similar prob-
System and get the word out about Marketing and advertising are lems. Call me at 480-773-3131 or email
your company is to join community addictive and fun. Whether you’re me at coachthom@gmail.com.
groups and service clubs. I was a placing traditional advertising, get- About the Author
member of the Chamber of Commerce ting involved in community-based Thom Tschetter has served our
for 25 years, but didn’t attend a single networking, or employing internet industry for nearly four decades as a
meeting for the first 20 years. strategies, stop talking about you management and sales educator. He
When I finally got around to and start talking about how your owned a chain of award-winning trans-
attending, I discovered that I was customers benefit when they choose to mission centers in Washington State for
the only auto service company at the do business with you. over 25 years.
meetings. I quickly picked up new Apply the principles discussed He calls on over 20 years of
business from other attendees, and in this article and use a people-first experience as a certified arbitrator for
they began to refer friends to me, their advertising strategy before you waste topics for this feature column.
new friend in the car repair business. another dime on advertising that Thom is always eager to help
So joining clubs works, but only if doesn’t work. members of our industry and continues
you get involved. When it comes to This year’s Powertrain Expo to be proactive in pursuing ways to
community service, you benefit in is scheduled for the last weekend improve your business and your life.
direct proportion to what you put in. in October. Come and learn from a

THE REVENUE GROWTH HABIT
by Alex Goldfayn
CEO, Evangelist Marketing Institute
Y
ou deserve more revenue. too much about the different things materials. They’ll almost always say
Because you do great work. they can buy from you. yes. Now you have the fuel to make
You help your customers a So tell them. Tell them on the yourself and your colleagues bolder.
great deal. They’re very happy. That’s phone. Tell them by email. Tell them Want to grow revenue? Com-
why they’ve been coming to you for in person. Tell them by snail mail. Just municate more! The more people
years, and sometimes decades. Sure, tell them. hear from you, the more they buy
sometimes they’re upset, but that’s life. You aren’t lucky when your cus- from you. So let them hear from you.
If you zoom out from the tomer chooses you or picks up the Systematize these communications as
individual problem, your customers phone when you call. The customer you would automate deposits into a
are thrilled with you. You save them is lucky to have you. This is how savings or investment account. Assign
time. You save them money. Your to think. You need confidence and somebody to follow up on all quotes
reliability helps them sleep at night. boldness to improve sales quickly. and proposals, three times ideally.
Your great work allows them to focus You aren’t intruding when you call Add a “did-you-know” question
on other important tasks. As such, they the customer. You aren’t imposing or to the signature of every email. Send a
deserve more of your help. And more taking their time. You’re offering them good newsletter every two weeks, and
people like them — your prospects — your great value. pre-write several of them so you have
deserve to enjoy your value. They’d like to have more of it. some in the bank. You’re probably
And you deserve to have your They’re buying things from your on the phone or in front of customers
sales grow. So does your family, which competition right now that they’d like all day long. Don’t end a single
supports you. So do your customers, to buy from you. Feel strong. Feel conversation before asking the did-
your prospects, and your vendors, all confident. And behave boldly. Your you-know question, or, perhaps, for a
of whom wish to work with a thriving, customers love you. They’re lucky to referral.
successful organization, as opposed to have you. Customers want to buy more from
a struggling, contracting one. Customer testimonials make us you.
You deserve more revenue be- bold. You can’t sit at your desk and You need to help them do that.
cause you do great work, your decide that you’re wonderful and your
customers are very happy, and they’d customers love you, and that you’ll
like to benefit more from your value. now think and behave accordingly.
Your customers only know That’s really, really hard to do;
about a small fraction of what you maybe impossible.
offer. Customers niche you into being If you’re an owner or a manager, Alex Goldfayn runs The Revenue Growth
a provider only of what they buy from you can’t simply tell your staff that Consultancy, which helps companies and sales
you. Just because you tell them you do they’re amazing and wonderful and departments grow revenue quickly and easily by
other things doesn’t mean they know ask them to behave accordingly. implementing a system of simple communications
you do those other things. The way to do that is to hear how techniques. These sales and marketing techniques
How many times has a customer wonderful you are from your good are welcomed by your customers and prospects,
told you, “I didn’t know you did customers… because they’ll tell you. If and executable by your customer-facing staff
that,” when you’ve already told them only you’d ask, they’d tell you. in minutes per day. To discuss growing your
about that very thing? So you must Ask your customers what they like business in this way, email alex@evangelistmktg.
systematically tell people about best about working with you. They’ll com or call Alex at 847-459-6322.
everything they can buy from you. tell you. Then ask them how that helps His latest book, The Revenue Growth Habit,
It’s impossible to over communicate. them. They’ll tell you. Then ask them was named the 2015 Sales Book of The Year by
There’s no such thing as telling people if you can use their comments in your 800-CEO-Read. Buy it at Amazon.com.
1AlexGoldfayn 816.indd 46 7/25/16 12:02 PM

T
here’s an old railroad folk song Is it worth it? Wouldn’t it be
I’ve always enjoyed about the smarter to take advantage of what
competition between John today’s technology has to offer?
Henry — “a steel driving man” — Not that it’s supposed to replace
and a steam drill. John Henry was old us: Nothing can replace the human
by Jim Cathcart
school; he swung a hammer and drove element that we’ve created for
steel spikes into the rails to hold them our market.
down. He was the best at it that anyone But, by embracing technology schedule a head to head between you
had ever seen. and working with it, we can do… well, and the machine in the hands of a
Then one day the boss showed more. And we can do more without skilled technician? You might win, but
up with a new machine that could do having to burn ourselves out. Unlike would it be worth it? Is the highest and
John Henry’s work: a steam drill. John John Henry, we can take charge best use of your talent being applied
Henry scoffed at the machine and said of our technology and expand our to the job? How much better could
that he could beat the machine in a own capacity. you be with the latest advancements
head-to-head competition: Nothing will ever replace the and tools?
John Henry said to the captain, intuition, wisdom, and journeyman I can’t help but admire John
“You go and bring your abilities of a master rebuilder. At the Henry: He stood his ground and he
steam drill around. same time, no master tradesman will won. But was it worth it? I’d rather
But before I let that steam drill ever be able to stay out front without embrace the technology and remain to
beat me down, embracing the latest technological fight another day. That’s not a strategy
I’ll die with my hammer in systems and breakthroughs… at least, that people write folk songs about, but
my hand.” not for long. it’s certainly makes for a longer, more
The big day came and everyone To be a professional means con- profitable future.
turned out to see the competition. stantly learning and expanding your Make technology your friend and
They were all rooting for John Henry. craft. ATRA is committed to bringing seek change anytime it can lead to
And John Henry won, but it took you the latest and greatest techniques improvement. The old ways may be the
everything he had. He pushed himself taught by the true masters of the day. most comfortable, but, then again, so
too hard; at the end of the race John The seminars, webinars, articles, is a padded coffin. Stay on the learning
Henry “laid down his hammer and and sessions at Expo are designed edge, and keep on growing. Don’t let
he died.” to keep you out front. Let them help today’s technology send you to an
John had outdone the technology. you become, and remain, the best in early grave.
He won, and by a considerable margin. your field. If you want to keep going, there’s
But was it worth it? It took so much Expo is where you can get a no better way to discover the latest
unnecessary effort that it used him firsthand look at the latest technology, technology and business strategies
up. He beat the machine… once. techniques, and business strategies than at Expo. Reserve your spot today!
One highly skilled man just couldn’t that are showing up on the horizon.
compete with the new technology for It’s where you can meet with the men
any sustained length of time. and women who built the “steam
Do you see any parallels here? drills” that are changing the way we do
Could we substitute the name business, and learn how to incorporate
“rebuilder” and factor in some of your them into your business model. Jim Cathcart is the founder of
newest technology? It applies to all Isn’t there some software that Cathcart.com and author of 18 books.
of us, doesn’t it? Sure, it’s possible to you’ve heard about, but haven’t begun He’s a strategic advisor for ATRA and
keep up without embracing today’s to use? Aren’t there a few really a regular contributor to GEARS. For
technology… for a while. But it takes amazing tools that you haven’t built free access to short video messages
everything we have. into your daily routine? Do we need to from Jim, go to Thrive15.com/acorn.
1chatcart 8-16.indd 47 7/25/16 12:01 PM

See You in Paris!
ATRA’S
POWERTRAIN
EXPO 2016
October 28th - 29 th
Las Vegas, NV
hosted by
Connecting Hotel
Host Hotel
Paris Hotel & Casino
3655 S Las Vegas Blvd
A limited supply of rooms are also available at:
Las Vegas, NV 89109 Bally’s Hotel & Casino (attached to the Paris)
(877) 603-4389 3645 S Las Vegas Blvd, Las Vegas, NV 89109
Room Rate: $149* (877) 603-4389
Cut-off Date: 10/4/2016 Room Rate: $129* | Cut-off Date: 10/4/2016
*A Daily Resort fee of $29 will be charged. *A Daily Resort fee of $29 will be charged.
www.powertrainexpo.com
Schedule At A Glance
Thursday, October 27
7am - 5pm Attendee Registration
8am - 9:30am Transmission Diagnostics On-Demand - Sean Boyle

9:30am - 11am Developing a Systematic Approach in Diagnosing Today’s Transmissions - Jesse Zacarias
11am - 12:30pm ATF: Choose Your Fluid Like You Would Choose Your Friends - Scott Halley
11am - 12:30pm Hybrid Inverters, Motor-Generators, and Transaxles - Jack Rosebro
TECH 1:30pm - 3pm Nissan / Jatco CVT’s - Mike Souza
1:30pm - 3pm MAF Sensor Tests You Should Know - Dan Marinucci
3pm - 4:30pm Programming: The Process, the Products and the Problems - Keith Clark
4:30pm - 6pm OAM, 7 Speed, Dual Clutch, Direct Shift Gearbox (DSG) - Steve Garrett
3:30pm - 4:30pm Successful Thinking - Rodger Bland
MGMT
4:45pm - 6pm Measuring Up to Mobile - Danny Sanchez
6pm - 7:30pm ATRA Welcome Reception
Friday, October 28
7am - 8am ATRA Member Meeting
8am - 9:30am Tips and Tricks from the Builders Bench - John Parmenter
TECH 10am - 11:30am ZF Transmission Diagnostics - Dirk Fuchs
9am - 10:15am Apprentices & Mentors - Your Future Depends on Them! - Bill Haas
MGMT 10:30am - 12pm “Pea Soup” The Cure for “Entrepreneurial Split Personality Disorder - Thom Tschetter
12pm - 2pm ATRA Luncheon - sponsored by Raybestos

2pm - 7pm Trade Show
4pm - 6pm ATRA Chapter President’s Meeting
7pm - 9pm Transtar Cocktail Reception
Saturday, October 29
9am - 10:30am Ford's Integrated Diagnostic System Scantool - Lane Eichhorn

10:30am - 12pm Drive-ability and Testing of Converter Clutch Control - Bob Warnke
TECH
12pm - 1:30pm Diagnosing Misfires Using Scan Data - Scott Shotton
1:30pm - 3pm Network Communication - Problems & Diagnostics - Eric Ziegler
MGMT 9am - 10:15am The Generational Workforce and You - Maylan & Chase Newton
10:30pm - 12pm The Revenue Growth Mindset: How You Think is How You Sell & Grow! - Alex Goldfayne
9am - 10:30am R&R 101 - Anthony Pagnotta
STUDENT 10:30am - 12pm Diagnostics 101 - Jarad Warren
12:30pm - 2pm Transmissions 101 - Bill Brayton
2pm "Education to Industry" Summit - Lance Wiggins

12pm - 5pm Trade Show
3pm - 4pm ATRA Longtimer’s Meeting
Sunday, October 30
9am - 10:30am What’s Next? Creating the Future You Want to Live In - Jim Cathcart
Tech & Management Expo Finale Breakfast
Welcomes
JEFF HAVENS
speaker.trainer.author.
Join us for
The Funniest, Most Informative Generational Presentation Ever!
If you've listened to any other discussion about generational issues at work, then you've undoubtedly
been told there are four distinct generations operating side-by-side in today's working world. You've
then been told the differences between those four generations, and then you've been told (although
probably not in these exact words) that you need to just deal with all these different people, because
they're not going away and they're not going to change how they operate. If that advice suits you,
fantastic. However, if you've ever been frustrated by how impossible it seems to employ four different
strategies to manage four distinct generations, and if you've ever felt like you're the only one who's
being asked to make any changes, then Us Vs. Them! is exactly what you need.
Friday, October 28 • 12pm - 2pm

ATRA Luncheon
Registration Form
October 27 - 30, 2016 • Las Vegas, NV
Company Name ATRA Account Number Today's Date
Contact Person: (will receive all correspondence)
Address
City State Zip
Country Email Address
Area Code Phone No. Fax No.

( ) ( )
TO REGISTER: Call toll free 1-800-428-8489 or FAX this completed form to 805-988-6761
Badges will be issued from this list. Use a separate sheet for additional registrations. * CONFERENCES ADDITIONAL
(Includes Luncheon & Trade Show)
PLEASE PRINT CLEARLY TICKETS

TITLE: Owner Manager Complete
Conference Technical Management Trade Show Lunch
Rebuilder Diagnostician
Other
NAME _______________________________________________________________________________
TITLE: Owner Manager
Other
NAME _______________________________________________________________________________
Other
NAME _______________________________________________________________________________
Other
NAME _______________________________________________________________________________
Other
NAME _______________________________________________________________________________
Discount for current ATRA Members only. Every 5th Conference attendee is free!
Join or renew today and enjoy the member discount right away! Call ATRA for details
Before Sept 2nd Sept. 2nd - Oct. 7th ALL

REGISTRATION FEES Qty Member Non Mem Member Non Mem ON-SITE SUBTOTAL
Complete Conference Registrant* _____ $ 395 $ 495 $ 495 $ 595 $ 695 $____________
Technical or Management Conference* _____ 345 445 445 545 645 $____________
Trade Show _____ 20 20 20 20 30 $____________
Extra Luncheon Ticket _____ 50 50 50 50 65 $____________
(Included with Complete, Tech & Management Conferences)
*Conference Registrants may receive Trade Show Passes for spouse and/or
TOTAL $____________
children by contacting ATRA Registration at 1-800-428-8489.
All cancellation requests made
after 10/1/2016 are subject to a
I do not wish to receive any advertising or promotional material from Exhibitors. $50 cancellation fee.
PAYMENT INFORMATION
* Check enclosed payable and mail to: ATRA, 2400 Latigo Avenue, Oxnard, CA 93030 Check # ______________
Charge to: * MasterCard * Visa * AMEX * Discover
Card Number____________________________________________________ Expiration Date Security Code

Print Name on Card___________________________________________________________ Signature___________________________________________
by Steve Bodofsky
SHOP PROFILE members.atra.com
Paul and Mike's

Transmissions
A Lesson in Preparedness
T
omorrow. A lot of people were excited about
Annie was happy to let the idea when they first read about it.
us know how much she loved But how many actually stepped up and
tomorrow in song, and it seems a lot created an operations manual for their
of people agree with her. Maybe that’s shops? Chances are you could count
why so many people plan to begin them on the fingers on one hand.
their new diets or exercise routines If you’re one of those shop owners
“tomorrow.” who know you need to put that critical
Tomorrow is also when a lot of information together but haven’t started
folks schedule time to begin handling yet, you need to read this profile.
future eventualities: taxes, wills, and And do it today… don’t wait till
such. Not much wonder; no one really tomorrow. Kaleena Mormann and George T.; a brother
wants to do those things. Why not put and sister who jointly own Paul and Mike’s
Transmissions in Joliet, Illinois
them off till tomorrow… and maybe the A Little History
day after that? Meet George T. and Kaleena The reason for these little
A few years ago, GEARS ran a Mormann; a brother and sister discrepancies is that — you guessed
series of articles by longtime ATRA who jointly own Paul and Mike’s it! — they aren’t the original owners.
Member Paul Mathewson about Transmissions in Joliet, Illinois. Paul The shop was opened by brothers-in-
the value of creating an operations and Mike’s is a transmission and law Paul Blatti and Mike Kijowski. And
manual for your shop. Basically he general repair shop that’s been in the they ran a very successful shop through
was suggesting that shop owners write same location since it opened back in the heyday of the transmission repair
down all the information someone 1955. industry.
would need if one day they suddenly One of the first things you’ll In May, 1981, George J. Mormann
weren’t there to open the door. probably notice about George and — George T. and Kaleena’s father —
Paul even provided a template for Kaleena is that neither of them is began working for Paul and Mike as a
his view of the manual (there’s a copy named Paul or Mike. And even the mechanic. It wasn’t long before he was
of that template available for download most cursory glance at their pictures promoted to service manager; a position
from ATRA’s Member site). will reveal that, in 1955, neither of them he held for 35 years.
was, technically, born yet. Mike sold his share of the business
to Paul, and he passed away in the early
1shop profile816.indd 52 7/25/16 12:09 PM

’90s. “Paul continued as the sole owner
until his passing in October 2014,” says
George T.
When Paul passed away, he left
the business to George J. “Paul said
he thought of Dad like a son,” says
Allen Urbina,
Kaleena. And George J. continued to
Manager
operate the business under the name
Paul and Mike’s; carrying on the
reputation they’d built for so long.
Difficult Times
Unfortunately, his time as shop
owner didn’t last long: George J. was
diagnosed with stomach cancer in July
2015, less than a year after taking over
the business. He struggled for a few
months and passed away in September
2015.
At the time of his father’s diagnosis,
George T. was enjoying a meteoric rise
in retail sales. Kaleena had earned her The crew at Paul and Mike's Transmissions L to R: Angel Patino, Paul Schultz,
Bachelors degree in biology and was Kaleena Mormann, George T., Chris Deridder
working on her Masters in chemistry.
Upon receiving word of their
father’s illness, they both dropped what
they were doing and ran home to help
take care of their father.
While the elder George was happy
to have his children by his side, he
refused to allow them to join him
at work. “He didn’t want us to have
anything to do with the auto repair
business,” explains Kaleena. So when
he passed, neither George nor Kaleena
were even remotely familiar with the
day-to-day requirements of operating a
repair shop.
Upon taking the reins of the
business, George began learning to
handle the front desk, speaking with The original owners Mike Kijowski (on the left) and Paul Blatti.
customers and handling all those little They first opened Nov. 5, 1955. The entrance was off of Benton St. at the time
but after many additions, that entrance was closed up.
details necessary to keep the shop
running smoothly. If a customer needs
to get home or work, George will give
them a ride. “And I’ll pick them up
once their cars are done,” he says.
When they first took over, there
was also a bookkeeper on staff who’s
since retired. But she was there long
enough to acquaint Kaleena with the
records for the shop and show her
most of the important background
information so she could keep the shop
running.
Fortunately, Kaleena’s academic
background made her a quick study, Kaleena and George T's father George J.
Mormann, with his puppy named Keoki Paul, Chris and Angel Standing in front of
and it wasn’t long before she was (Hawaiian for George). George passed away
in 2015. the wall of ASE Certifications!

Paul and Mike's Transmissions, A Lesson in Preparedness
Chris Deridder, Master Technician Paul Schultz, Rebuilder Angel Patino, R&R Technician
finding ways to improve their record- walking on eggshells,” says George. who has such a comprehensive
keeping techniques. She also handles “They know they need the repairs, knowledge of automatic and manual
the company’s marketing, and, when but the repairs are so expensive, and transmissions,” says George.
things get busy out front, she’ll pop out they’re worried whether they’re going Chris Deridder has been with the
of her office and help out. “I try to jump to be done properly… or if they have to shop since 1999 as a master technician,
in where I’m needed,” she says. be done at all.” handling virtually all general repairs,
While new to the industry, they’ve “We’re kind of paying for what including brakes, steering, suspension,
already begun finding ways to help another shop did,” says Kaleena. But electronics, engine work, and more.
improve their sales… and their bottom they both understand their customers’ According to George, “Chris’
line. “I got us started installing BAIID trepidation, and they realize how mechanical savvy and expertise is
(Breath Alcohol Ignition Interlock important it is to build trust with their invaluable to us; with his guidance, I’ve
Device) units for people who’ve customers. Not bad for just a year: learned a lot about vehicles, which has
been convicted of driving under the We’ve all seen shop owners who helped me serve our customers better at
influence,” explains George. haven’t learned that lesson after far the service desk.”
While they may have gotten their more time in the business! Allen Urbina worked at Paul and
start by being tossed into the deep end, Mike’s 14 years ago as a technician. He
it sounds like George and Kaleena have Meet the Staff left for a while and then came back in
managed to remain well afloat. Under the circumstances, it’s 2014, first as an assistant at the front
no surprise that George and Kaleena desk and then as the shop’s service
Honesty and Integrity have come to depend on the shop’s manager. “As service manager, it’s not
George J. knew how difficult this employees for helping to keep the uncommon for Allen to jump into his
business can be, which is why he tried business running. And those employees former role on especially busy days to
to keep his children away from it. But haven’t disappointed, providing help the technicians back in the shop,”
Paul and Mike’s has been a successful background information and advice says George.
shop for a long time. And both George along with great technical support. Both George and Kaleena are
and Kaleena recognize that success Angel Patino is an R&R technician extremely grateful for the integrity and
has a lot to do with its longstanding who’s been with Paul and Mike’s since dedication of their employees. “They
tradition for honesty and integrity. 1981. In addition to basic R&R work, all know the place like the back of
“I think that’s why this business he also performs transmission services. their hands; they know what they have
has been able to sustain itself for so “Angel is a fixture in the shop,” says to do… they’re very self reliant. They
long,” explains George. “The vast George. “Like the presence of my father really helped ease the transition for
majority of our customers come here at the service desk all these years, it’s us,” says George. “And they still do,”
based on referrals and word of mouth.” hard to imagine a car on a lift without Kaleena chimes in.
Even though they have a great Angel peering into the chassis with his
reputation in their neighborhood, they worklight.” The Value of ATRA
recognize that many new customers Paul Schultz has been the shop’s Paul and Mike’s became an ATRA
walk in the door worried they’re going transmission rebuilder since 1988. “Not Member right around the time it first
to be cheated. “For a while it’s like since my father have I met someone reached out into Michigan. But that was

someone else’s decision; George and
Kaleena found themselves as ATRA
Members when they opened the doors
for the first time. It wasn’t something
they decided on their own.
Of course they both recognize its
value for technical support and the
Golden Rule Warranty. But there’s
another reason that being Members is
important to them.
“Being associated with ATRA is, in
some ways, akin to walking in with our
father’s reputation,” explains George.
“When we took over, I was worried
we might lose customers; to this day
customers call asking for ‘George,’ and
they aren’t asking for me.
“But a lot of customers stayed Chris Deridder, working in the shop.
here because they knew our father and
they trusted him. And we’ve told our
customers that we want to maintain
that quality. ATRA provides us with
proof of the continuity we’re hoping
to present to our customers. It’s part of
who we are as a business.”
Being fairly new to the industry,
they weren’t familiar with Expo. But
as soon as they heard about it and all it
had to offer, they started making plans
to attend. They’re looking forward to
building relationships with other ATRA
Members with more experience who
can offer advice for their future.
It’s a smart move; one we’d like to
see more shop owners follow. If you’re George and Kaleena, looking forward to building relationships with other ATRA Members
going to be there, keep your eye out at EXPO! Don't miss out! Be sure to say Hi!
for them, and make it a point to get to
know them. It could well turn out to be It doesn’t have to be pretty and Don’t wait for tomorrow…
a terrific relationship for both of you. it doesn’t have to be done all at once. because in some cases tomorrow may
But creating an operations manual be too late.
Never Again is something that’s worth doing,
There’s little doubt that taking especially if you have anyone who’s
ownership of the business has been a likely to be left holding the bag if you
tough row to hoe for both George and suddenly aren’t there to handle things.
Kaleena… one that would have been Still not sure you’re ready to create
made a lot easier if their father had one yourself? Drop GEARS Managing
shown them the ropes. Editor Rodger Bland a line and ask
So when they learned that ATRA him for a reference. He’ll send you to
has a free template for an operations someone who’ll be able to help you put
manual available on line, they everything together.
downloaded it right away. They learned There’s a fable that says “a wise
the hard way that changes can come man learns from the misfortunes of
suddenly, without a lot of warning. others.” Sure, George and Kaleena
And when it does, it’s important seem to be doing well now, but things
to have that information together, all could have been easier for them and
in one place, in case someone else has that alone should serve as a lesson
to open the doors tomorrow. Not to for the rest of us. Start putting your
mention the additional value they’ll business information together for your
have if they ever decide to sell the shop. family’s security.

POWER INDUSTRY NEWS
GEARS does not endorse new products but makes this new information available
POWERTRAIN INDUSTRY NEWS to readers. If you have a new product, please email the press release information
with applicable digital photo or drawing to fpasley@atra.com or send by mail to
GEARS, 2400 Latigo Avenue, Oxnard, CA 93030.
ATRA Promotes And Vanessa loves the work. In based on performance criteria
Vanessa Velasquez fact, she became so invested in the in Product Purchasing, Indirect
to Director of Event Services process that she’s a junior working Purchasing, Customer Care and After-
toward earning a four-year degree sales, and Logistics.
in hospitality at the California State Precision International was
University at Northridge. recognized for its ongoing commitment
Vanessa married another ATRA to quality and reliability, and for
employee, Shaun Velasquez, in 2003; innovating true “state-of-the-part”
Shaun is ATRA’s Technical Project transmission repair kits that ensure a
Manager. They have two children: smooth rebuild and restore OEM levels
Isaac, 14, and Sofia, 6. of performance for GM customers.
The entire Association would “We’re extremely honored to once
like to congratulate Vanessa on her again be named a GM Supplier of the
new position and wish her continued Year. It is truly a testament to all of
success in the years ahead. our employees, who work extremely
hard each and every day to provide
Precision International the high quality kits and products that
Recognized as 2015 partners like GM have come to expect
Supplier of the Year Winner from us,” said Frank Miller, Precision
International Vice President/General
Manager.
GM’s 2015 supplier recognition
ATRA is pleased to announce that represents a nearly 40% increase in the
Vanessa Velasquez has been promoted number of suppliers honored, compared
to Director of Event Services. In this to 79 recipients in 2014. More than half
position, she not only oversees the of the suppliers are repeat winners from
planning of ATRA’s annual Powertrain 2014.
Expo, but also the technical seminar
programs. Adapt-A-Case announces
“This promotion is well-deserved updated base plate for
and was a long time coming,” says For the second consecutive year, "Every Buddy Press"
ATRA CEO Dennis Madden. “Vanessa Precision International was named GM
has been the manager of the department Supplier of the Year by General Motors
for years now and she’s been doing a during its 24th annual Supplier of the
tremendous job with Expo and the Year awards ceremony, held March 10,
seminar program. We’re proud of the 2016, at Cobo Center in Detroit, MI.
strides she’s made and are confident The announcement represented the
in her ability to handle these new most suppliers GM has recognized
responsibilities.” since debuting the Supplier of the Year
Vanessa came to ATRA in 1999, event in 1992.
shortly after graduating high school. “We are focused on building
She began working in the membership positive supplier relationships, bringing
department, answering phones and new, customer-centric innovations to
providing information to ATRA GM, and being the OEM of choice
Members and potential Members. among suppliers,” said Steve Kiefer,
In 2005, ATRA broke ties with its GM vice president, Global Purchasing Adapt-A-Case announces an
previous event planner shortly before and Supply Chain. updated base plate for our "Every
Expo. Vanessa stepped up and took the “The companies we recognize Buddy Press (T-0158PSAC)" . The
reins to make sure everything went off not only have brought innovation, new base plate is longer and wider to
properly, and she continued as ATRA’s they delivered it with the quality our handle larger diameter drums. Simply
in-house event planner. customers deserve.” drop it in place and use the supplied
It was a terrific decision for ATRA: Winning suppliers were chosen nuts and bolts to fasten it. The part # is
For the last few years, Expo has run by a global team of GM purchasing, T-DROPAC.
like a well-oiled machine, largely due engineering, quality, manufacturing, For more information, visit us at:
to Vanessa’s supervision and planning. and logistics executives and selected www.adapt-a-case.com
1PINS 816.indd 56 7/25/16 12:04 PM

Idemitsu Launches Seal Aftermarket Products and excels under intense, high-heat
New North American announces new kits for conditions.
R&D Facility Honda & Acura AMSOIL DCT fluid’s built-in
oxidation resistance helps prevent
sludge formation in vital transmission
parts.
While DCTs are capable of seamless
shifts, they can suffer from shudder or
lurching at slow speeds. Transmission
fluid with specific frictional properties
is required to prevent shudder.
DCT fluid must also maintain the
proper viscosity to provide protection
ILA employees gather for a group photo during the high-heat operation native
in front of their new R&D Center in to high-performance sports sedans and
Wixom, MI. supercars.
For more information about
Idemitsu Lubricants America AMSOIL products contact your nearest
(ILA) announced the opening of a new Seal Aftermarket Products is AMSOIL Dealer, or contact AMSOIL
facility that will focus on providing pleased to announce the immediate at (715) 392-7101 or www.amsoil.com.
custom lubricant solutions to a variety availability of rebuild kits for the AMSOIL INC., 925 Tower Avenue,
of customers throughout North, Honda & Acura 6 Speed AWD Superior, WI 54880.
Central and South America. Located Transmission, 2010-Up.
in Wixom, MI, this modern research TransTec Introduces
and development center features state- SAP # Catalog# Description New Transmission Kits
of-the-art equipment that allows for T290002A 287002B Overhaul Kit
cutting-edge product development.
With over 13,000 square feet Look for this transmission in the
of laboratory space for product following 2010-on models:
formulation and testing, this new Honda Crosstour, Acura MDX,
technology center will concentrate Acura RDX, Acura RL, Acura TL &
on product development for specific Acura ZDX
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facility is one of the company’s latest critical components, MORE O.E.
global centers dedicated to automotive components, MORE premium seals and
lubricants and industrial fluids. gaskets, MORE design enhancements,
“Our new Wixom facility proudly MORE patented components, PLUS
brings Idemitsu’s industry-leading all the little extras you won’t find
technology even closer to customers elsewhere.
and partners throughout the Americas,” For more information, visit us at: JF012E CVT transmission
said Ryo Yamada, vice president of sealsap.com TransTec is pleased to introduce

research and development and director two new kits to the market:
of R&D center at ILA. AMSOIL Introduces New DP2668, which services the 2011-
“This is the only facility in North Synthetic Dual-Clutch on FW6A-EL 6-speed transmission,
America that combines such a unique Transmission Fluid found in several Mazda vehicles
blend of Japanese and American AMSOIL has DP2682, which services the 2006-
technical knowledge and leadership, introduced a new on JF012E CVTs found in several
as well as more than 100 years of synthetic fluid Suzukis and the Subaru Stella.
insight, innovation and integrity,” for dual-clutch Both kits come with the complete
added Ryo Yamada. “At Idemitsu, our transmissions overhaul kit, and include all external
focus is on creating groundbreaking, (DCTs). AMSOIL gaskets, seals, and bonded pistons.
environmentally friendly products. We Synthetic DCT fluid’s Both kits are available for
strive to create solutions for energy superior frictional immediate delivery.
challenges that support our global properties protect For more, visit TransTec on line at
communities, reduce emissions and against shudder www.TransTec.com.
increase both manufacturing and and gear clashing,
vehicle performance.” to produce consistently fast, smooth
Visit www.ilacorp.com for more shifts. Its exceptional durability
information. provides stability in stop-and-go traffic
1PINS 816.indd 57 7/25/16 12:04 PM

SEE NEW PRODUCTS • DISCOVER NEW TECHNOLOGIES • MEET MANUFACTURERS • EXPERIENCE NEW TRENDS
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SEMA August2016.indd 1 7/25/16 12:42 PM
SHOPPER CLASSIFIED ADS
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elsewhere in the magazine and are charged at comparable rates. Check or money order must accompany all orders.
For information on Shopper advertising in GEARS, contact GEARS, 2400 Latigo Avenue, Oxnard, CA 93030, or call
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SHOPPER CLASSIFIED ADS
GEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed
elsewhere in the magazine and are charged at comparable rates. Check or money order must accompany all orders.
For information on Shopper advertising in GEARS, contact GEARS, 2400 Latigo Avenue, Oxnard, CA 93030, or call
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ATRA Webinars are presented every two
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2016
WEBINAR DATES TRANSMISSION
January 19/20 6F35N Intro
February 2/3 AS68RC Intro
HOW TO PARTICIPATE:
February 16/17 Lineartronic Gen 2 Introduction
$4,995.00
March 1/2 6T40 Internal
March 15/16 Reprogramming 1
Login at http://members.atra.com and

March 29/30 A5LF1 Internal
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April 26/27 Nissan CVT Introduction
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click on the webinar schedule under
May 10/11 6R140 Internal
May 24/25 6F35N Internal
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June 7/8 AS68RC Internal
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July 5/6 6T40 & 6T70 comparison
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August 30/31 Drivability Diagnostics 1
September 27/28 Drivability Diagnostics 2
you need to join the webinar.

October 11/12 Hybrid Diagnostics & Safety
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This and other technical webinars
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ATRA Members have access to all pre-recorded

ATRA Webinars are presented every two weeks from January
to October.
webinars. See page 39 for more details.

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Login at http://members.atra.com and click on the webinar
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1shoppers 816.indd 61 7/25/16 12:12 PM

SHOPPER CLASSIFIED August 2016
GEARS classified advertising cost $95.00 for up to 50 words for a one time insertion. ATRA members are eligible to receive up to three (3) FREE classified
advertisements in GEARS annually (per 9 issues). Members wishing to place ads once their three FREE ads have been placed may do so at the cost listed above.
Ads exceeding the maximum word count will cost $1.50 for each additional word (not including phone number and address).
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or the links below for our Parts Washers: FREE ads have been placed may do so at the cost listed above.
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HELP WANTED: HERE WE GROW AGAIN experience a must. Please send resume of outdoor activities. We offer competitive
- H&A Transmissions Inc. is a high pace drug to: dbland@atra.com – subject line: pay with bonuses, a five day work week, local
free facility and an industry leader in the area BB-072016-1. healthcare, and paid holidays. E-mail resume
of remanufacturing transmissions exclusively to bakerstransmission@gmail.com Check us
for the Honda and Acura automobiles. We are HELP WANTED: Looking for a motivated, out at www.bakerstransmission.com Bakers
looking for special individuals to bolster our punctual mechanic and or transmission Transmission Service, LLC (970) 245-6640.
R&D department. The ideal candidates should rebuilder. Must be available to work Monday ATRA Mbr
have the following strengths and interests. - Friday 8am - 5pm, have own hand tools,
Position #1: New Product Development; This speak English and most importantly follow HELP WANTED: California - Very busy ATRA
position requires an extensive understanding directions. Preferred experience removing and Member shop looking for Rebuilders and
of Transmission theory. The individual should installing transmissions front and rear wheel Installers. Contact Mike at (805) 236-1114.
have a strong attention to detail and desire drive. Not required but preferred! Reading ATRA Mbr
hand’s on work. This will be a lead position and comprehension necessary. Pay is good,
for testing new products and following up weekends and holidays off. Great opportunity HELP WANTED: Ralph’s Transmission is a
with failure/quality analysis. The position for the right person with a positive attitude and growing shop in Modesto seeking qualified
will require an excellent understanding of strong work ethic. Call or text Steve at (805) and experienced transmission specialists. We
mechanics and electronics. The individual 896-2939 or trans58.sp@gmail.com. have an excellent facility with completely
should possess strong computer skills and ATRA Mbr upgraded equipment. Ralph’s offers a
understand the importance of writing detailed positive work environment, competitive pay,
reports. The right candidate will join our Family HELP WANTED: Experienced Transmission benefits and other great employee incentives.
and if not already, will become an expert Rebuilder – Wanted for established family We are currently accepting applicants for
in Transmissions for the Honda and Acura owned business of over 65 years located the following positions: R&R Specialist,
automobiles. Position #2: R&R technician / in central Iowa. Busy 6 hoist shop offering Diagnosticians, Service Advisors (Sales).
mechanical fleet maintenance - Our desired top salary plus weekly bonuses, 401K, and Visit: www. RalphsTransmission.com to
family member should have an exceptional insurance benefits. Please contact James at learn more about Ralph’s Transmission
mechanical aptitude and have at least5 years (515) 285-7561 or knudsontrans@live.com. and employment opportunities. Contact
of experience doing Transmission R&R. ATRA Mbr Mario Jauregui at (209) 526-1909 or
Knowledge of Honda/Acura is a plus. Duties Mario@RalphsTransmission.com.
will include all company fleet maintenance HELP WANTED: DIAGNOSTIC TECHNICIAN
and car care, as well as service log book - Looking for a change? We are a busy HELP WANTED: Experienced Transmission
safety records. Please email resumes to: Western Colorado transmission shop looking Rebuilder - Family owned and operated for
carol@hnatrans.com. ATRA Mbr for an experienced, professional diagnostic over 36 years, guaranteed 40 plus hours per
technician to join our team. Must be well versed week. Benefits include: Paid Vacation, Sick
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1classfd-816.indd 62 7/25/16 12:13 PM

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2016 ATRA TECHNICAL SEMINARS

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Please send resumes to Gareth Jacobs, at requirements to atraadd@gmail.com.
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Typical Brain Scan Sonnax Brain Scan

Find a wide range of quality transmission parts

Visit www.sonnax.com for details. • 800-843-2600 • 802-463-9722

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Publisher Dennis Madden

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2 GEARS August 2016

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4 GEARS August 2016

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GEARS August 2016 5

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Jatco refers to this new CVT clutch-and-planetary design

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Soft Parts Transfer Case Parts

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See dealer for warranty details.

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How Precision International Helps You With Transmission Rebuilds With

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From left to right: David Bakos, Executive Director of GM

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gives you: More critical More patented

Meets or exceeds OEM specifications