POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 93

Appendices

APPENDIX 1

Sample Questionnaire

Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF ACCOUNTANCY AND FINANCE
Sta. Mesa, Manila

Dear Respondent,
We are students from Polytechnic University of the Philippines. We are
conducting a research on “Benefits of Convenience Stores to Rodriguez, Rizal”.
In the regard, we are asking for your precious time, and effort to answer all the
questions in the questionnaire that are important and helpful for the completion of the
study. Rest assured that all data gathered from you will be kept in the highest level
of confidentiality. Your positive response in this request will be valuable contribution
for the success of the study and will highly appreciate.
Thank you very much for your cooperation,

Respectfully yours,

Alwin B. Arriola
Jefferson G. Felix
Leo Troy C. Llabres
James Robert B. Maquiling
Emmanuel C. Sida
Noted by:
Group Representatives Gerwin M. Ortega, CPA, MBA
Thesis Adviser
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Part I. Profile of the Respondents
Instruction: Please check the space provided corresponding to your answer.
1. Age
( ) 20 years old and below
( ) 21 to 30 years old
( ) 31 to 40 years old
( ) 41 to 50 years old
( ) 51 years old and above
2. Sex
( ) Male
( ) Female
3. Highest Educational Attainment
( ) Master’s Degree Holder
( ) College Graduate
( ) College Undergraduate
( ) Highschool Graduate
( ) Highschool Undergraduate
( ) Elementary Graduate
( ) Elementary Undergraduate
( ) Vocational Graduate
( ) Vocational Undergraduate
( ) Home-schooled(never gone to
school)
4. Monthly Income/Allowance
( ) Below 10,000
( ) 10,000 to less than 20,000
( ) 20,000 to less than 30,000
( ) 30,000 to less than 40,000
( ) 40,000 to less than 50,000
( ) 50,000 above
5. How often do you go to a
convenience store?
( ) Daily
( ) Weekly
( ) Monthly
( ) Occasionally
( ) Never
94
6. What is/are your purpose when
going to a convenience store?
(Check all that applies)
( ) Buy meals, beverages,
clothing, stationary, etc
( ) Pay bills and tickets
( ) Load
( ) Recharge your cell phone
minutes
( ) Use Wi-Fi
( ) Stand By
7. What is/are the products and/or
services you commonly bought
or avail? (Check all that applies)
( ) Medicine (Over the counter
Drugs)
( ) Foods
( ) Non-alcoholic drinks
(fountain drinks, sodas, energy
drinks, water, etc.)
( ) Alcoholic Drinks
( ) Toiletries and other personal
essentials
( ) Cigarettes/tobacco products
8. How much do you spend when
buying in a convenience store?
( ) Below P100
( ) 100 to less than 200
( ) 200 to less than 300
( ) 300 to less than 400
( ) 400 to less than 500
( ) 500 above
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 95

Part II. How do you assess the effect of Legend:

establishment of convenience stores in
modernizing your community in terms 5 – Strongly Agree
of the following aspects? 4 - Moderately Agree
3 - Neutral
Please read the questions carefully and 2 – Moderately Disagree
put a check mark that corresponds to 1 – Highly Disagree
your answer:
I. Accessibility 5 4 3 2 1

1. Convenience stores provide access to your basic needs such as

food, water, and clothing.
2. Convenience stores make me feel safe whenever I am buying.
3. Convenience stores provide access to products which are not
available at nearby stores.
4. Convenience stores are always modern.
5. Convenience stores are present within our barangay.
6. Convenience stores’ products are available whenever I need it.
II. Convenience 5 4 3 2 1

1. Convenience stores give me variety of options on products. (Ex.

Many brands of canned goods with different prices)
2. Convenience stores’ crew accommodates me right away.
3. Convenience stores consume less time when buying since
4. Convenience stores take the effort to renovate their location or
manage the place more effectively to better serve customers like
me.
5. Convenience stores have a good layout so I find it easy finding the
products I want to buy.
III. Satisfaction 5 4 3 2 1

1. I find happiness and fulfillment by the products I buy.

2. I am more satisfied when there are options available.
3. I keep on coming back and buy products from convenience stores.
4. I find the crew to be approachable and accommodating.
5. I find the convenience store to be properly managed.
6. I find the convenience stores’ products beneficial for me.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 96

Appendix 2

Synthesis Matrix

Statistical
Author Profile Accessibility Convenience Satisfaction
Difference
Better prices to
consumers as
Creation of better
large retail chain
infrastructure
leverage
leading to better
economy of
storage and
seals to drive
Cant (2010) display of
larger discounts
products,
from producers,
enhancing
and therefore,
consumer’s
able to offer
experience.
lower prices

Another major
area of concern
for organized
retailing is the
properly trained
sales personals
and skill
improvements of
the existing
personals.
A good location
therefore can
lead to strong
Good locations
competitive
are key
advantages,
elements,
because location
attracting
is considered
customers to the
Tanase one of the
outlets and
(2010) elements of the
sometimes can
retail marketing
even
mix that is
compensate for a
“unique” and
mediocre retail
thus cannot be
strategy mix.
imitated by
competitors.
Time and budget The
Berman and
constrained expectations
Evans The choice of a
consumers will of value and
(2009) location requires spend less time customer
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 97
extensive shopping, make service are not
decision making fewer trips, visit met, the
due to the fewer stores, and consumer will
number of shop more be dissatisfied.
criteria purposefully. “Retail
considered, Different strokes satisfaction
including will satisfy consists of
population size different folks. three
and traits, the Consumers will categories:
competition, shop different shopping
transportation formats for systems
access, parking different needs. satisfaction
availability, the Consumers are which includes
nature of nearby looking at all the availability and
stores, property ways they spend types of
costs, the length their time, outlets; buying
of agreement, including systems
legal restrictions, shopping, and satisfaction
and other demanding a which includes
factors. more time- selection and
efficient, time- actual
conscious way to purchasing of
shop. products; and
consumer
satisfaction
derived from
the use of the
product.
Dissatisfaction
with any of the
three aspects
could lead to
customer
disloyalty,
decrease in
sales, and
erosion of the
market share”
Consumer
lifestyles are Consumers now
based on social attempt to limit
and the time they
psychological spend shopping.
factors, and Time-pressed by
influenced by family and work-
demographics. responsibilities,
As with they spend fewer
demographics, a hours cruising
retailer should the store in
first have some search of the
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 98
knowledge of perfect item, and
consumer look to get what
lifestyle concepts they need as
and then quickly as
determine the possible. There
lifestyle are ways for
attributes of its retailers to
own target respond to the
market. poverty-of-time
concept. Firms
can add branch
stores to limit
customer travel
time; be open
longer hours;
add on-floor
personnel;
reduce checkout
time
The buyer
spends little time
planning the
purchase or
comparing
available brands
or sellers. Even a
buyer who
prefers a specific
brand will readily
choose a
substitute if the
preferred is not
conveniently
available
The general
quality of the
goods and
services offering
must be set.
Decisions are
made to the
width of
assortment (the
number of
product
categories
carried) and the
depth of
assortment
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 99
The primary role
of the retail store
or center is to
attract the
shopper to the
location.
Scarborough Alternatively,
(2014) retailers must
take the store to
where the people
are, either at
home or in
crowds.
The best location
usually is one
that is most
convenient for
their customers.
Customers’
needs, wants,
and expectations
are important in
decision making.
As competition
intensifies, so
the range of
offerings opens
to customers
increases. In
addition, their
experiences with
various offers
can lead to
increased
expectations and
requirements. A
major way of
dealing with this
type of changes
is continuous
improvement.
One of the
intangibles that
can be
determined only
by a visit to an
area is the
degree of
compatibility of a
business has
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 100
with the
surrounding
community. In
other words, a
small company's
image must fit in
with the
character of a
town and the
needs and wants
of its residents.
These
businesses must
locate their
business with
Pondicherry
their target
(2013)
customers’
convenience and
preferences in
mind.
Businesses that
provide
convenience as
a major
attraction for
customers find
that locating on a
street or road
just outside
major residential
areas provide
the needed
traffic counts
essential for
success.
Retailers serve
consumers by
providing a
variety of
products to them.
Thereby they
Trauzettel have to be able
(2014) to sell any
product at the
demand of the
consumer. Store-
based retailers
display their
assortment in the
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 101
store, i.e.
groceries.
The consumer
may leave the
store to shop
another store, he
then selects
another item as
form of
substitution, or
he postpones his
purchase till next
time in this store.
In general, the
occurrences of
out-of-stocks
reduce the
retailer's and
manufacturer's
revenue. They
are detrimental
to consumer's
loyalty and they
deteriorate
store's brand
image
Time utility:
Making a product
Place utility:
available when
Making a product
consumers want
available in a
to purchase it.
location
After
convenient for
manufactured
customers, the
goods are stored
flow of goods
by the
through different
manufacturers,
distribution
wholesalers,
Whalley channels from
retailers, etc.
(2010) producer to
until such time.
consumer, or
The demand of
from the place
the product is
where it is
created and such
abundant to the
goods are made
place where they
available to the
are needed,
customer at the
creates place
time when they
utility.
are needed or
demanded.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 102
When making
decisions about
introducing a
new product or
brand or making
Varley changes to an
(2014) existing product,
to update it
perhaps, a buyer
has to consider a
product in fine
detail.
Their study
concluded that of
the factors which
are considered
most important
by customers are
(by rank)
travelling time,
Jaravaza &
service quality,
Chitando
location
(2013)
convenience,
ambience
conditions, price
affordability,
nearness to
complimentary
outlets, and store
visibility.
People have a
basic need for
McCarthy security, such as
(2016) the need to feel
safe and free
from harm
People will not
focus on higher
level needs until
their basic needs
have been
fulfilled. Human
needs may be
physical in
nature such as
the need for
foods and water
A business’
Co (2017)
location must not
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 103
be in a “bad”
neighborhood. It
can expose the
store to a higher
risk of crime
such as theft and
robbery and can
lose profit and
customers.
The store layout
should therefore
be designed to
increase
spending
opportunities,
present purchase
cues and
shopping in the
store easy and
pleasant. The
store
environment
includes the
amount of space
East, Singh,
employed, and
& Vanhuele
the layout
(2017)
fittings, colors,
aromas, sound
and density of
customers
present. Store
features must
create an
atmosphere,
modifying the
buyer’s
knowledge and
mood, thus
affecting
behavior.
Pricing involves
finding the
amount of
monetary
Babin & sacrifice that
Zimund, best represent
(2016) the value
customer
perceive in a
product after
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 104
considering
various marked
constraints
It is very
important that
the correct price
is charged for a
product. If the
price is too high
consumers will
avoid the
product, as they
Mattsson will believe it to
(2009) be too expensive
yet if the product
is priced too low
they may believe
that there is
something wrong
with the product
for it to be so
cheat
In many
instances
however,
purchase
decisions involve
Lovelock, & trade-offs. Price
Wirtz often is a key
(2011) factor. Once a
decision is made,
the consumer is
ready to move to
the service
encounter stage
Customer
Satisfaction is
seen as a
combination of
service quality,
product
quality, and
3g Elearning
price, in
(2014)
addition to the
influences of
situational and
personal
factors, while
the perception
of service
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 105
quality can be
evaluated in
the absence of
the actual
experience.
This is not
possible with
customer
satisfaction.
Customer
satisfaction
can only be
assessed after
an experience
with the
service
provider.
Because
customers are
more
knowledgeable
these days,
they
consistently
tend to seek
out new
services that
will provide
them with
more
satisfaction.
As a result,
service
providers are
expected to
increase the
value of their
service
offerings to
customers to
stop them from
defecting to
other
organization.
Customer
satisfaction is
Buttle a pleasurable
(2009) fulfilment
response.
Dissatisfaction
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 106
is an
unpleasurable
fulfilment
response. The
experience, or
some part
thereof
’component of
the definition
suggests that
the satisfaction
evaluation can
be directed at
any or all
elements of
the customer’s
experience.
This can
include
product,
service,
process and
any other
components of
the customer
experience
It agreed that it
is normal for
people to have
needs that are
both partly
satisfied and
at the same
time
Blascova, &
unsatisfied
Grazulis
and that a
(2009)
person‘s
behavior is
mostly
motivated by
the most
important
needs at a
given time
In the
developed
world, more
MacBeth
and more
(2015) customers
seem to want
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 107
some degree
of choice and
variety if not
totally bespoke
products or
services
People are
never
satisfied.
Wants arise
one after
another.
Customers are
not necessarily
motivated to
Payumo, buy a product
Ronan, & simply
Maniego because the
(2014) products meet
their basic
needs. There
must be
customer
satisfaction
and consistent
repeat
purchases.
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 108

Appendix 3

Certification of Instrument Validation

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 109

Republic of the Philippines

Polytechnic University of the Philippines
College of Accountancy and Finance

CERTIFICATION
The instrument used for the thesis entitled

BENEFITS OF CONVENIENCE STORES TO RODRIGUEZ, RIZAL

by

Arriola, Alwin
Felix, Jefferson
Llabres, Leo Troy
Maquiling, James Robert
Sida, Emmanuel C.

was examined and validated by the undersigned.

This certification is issued on August 27, 2018 upon the researchers’ request for
whatever legal purpose it may serve.
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 110

APPENDIX 4
Certification of Statistical Treatment
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 111

Republic of the Philippines

Polytechnic University of the Philippines
College of Accountancy and Finance

CERTIFICATION

The statistical tools and data analysis used for the thesis entitled

BENEFITS OF CONVENIENCE STORES TO RODRIGUEZ RIZAL

by

Arriola, Alwin
Felix, Jefferson
Llabres, Leo Troy
Maquiling, James Robert
Sida, Emmanuel C.

was examined and validated by the undersigned.

This certification is issued on September 8, 2018 upon the researchers’ request for
whatever legal purpose it may serve.
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 112

Appendix 5
Certification of Editing
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 113

Republic of the Philippines

Polytechnic University of the Philippines
College of Accountancy and Finance

CERTIFICATION

CERTIFICATION

The thesis entitled

BENEFITS OF CONVENIENCE STORES TO RODRIGUEZ RIZAL

by

Arriola, Alwin
Felix, Jefferson
Llabres, Leo Troy
Maquiling, James Robert
Sida, Emmanuel C.

was reviewed and edited by the undersigned.

This certification is issued on September 27, 2018 upon the researchers’ request for
whatever legal purpose it may serve.

Jan Clarisse Sumaoang

Bachelor of Arts in English
Polytechnic University of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 114

APPENDIX 6
Biographical Statement
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 115

JEFFERSON G. FELIX
Blk 79 L13A, Metro Manila Hills, Rodriguez, Rizal
09273313513
jay_lix@yahoo.com.ph

PERSONAL BACKGROUND

Date of Birth : January 22, 1998

Place of Birth : Quezon City, Philippines
Age : 20 yrs old
Gender : Male
Nationality : Filipino
Religion : Iglesia ni Cristo
Civil Status : Single
Height : 5’3’’
Weight : 78 kg
Language Spoken : Filipino and English

EDUCATIONAL BACKGROUND
 Tertiary Education: Polytechnic University of the Philippines
Address: Anonas St., Sta. Mesa, Manila
Degree Program: Bachelor of Science in Accountancy

 Secondary Education: Ramon Magsaysay(cubao) Highschool

Address: Ermin Garcia St., Brgy. Pinagkaisahan, Quezon City
Year Graduated: 2015

ORGANIZATIONAL AFFLIATIONS

 Polytechnic University of the Philippines-Junior Philippine Institute of Accountants(2015)

Member

SKILLS AND INTEREST

 Excellent Oral and Written Communication
 Sound knowledge of Management and Accounting
 Knowledgeable in computer software (MS Word, MS Excel, MS PowerPoint)
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 116

ALWIN B ARRIOLA
25 Chicadee street strip 70 village Concepcion Marikina City
092181815371
alwin22190@gmail.com

PERSONAL BACKGROUND

Date of Birth : May 23, 1999

Place of Birth : Marikina City
Age : 19
Gender : Male
Nationality : Filipino
Religion : Roman Catholic
Civil Status : Single
Height : 5’8”
Weight : 60 kg
Language Spoken : Filipino and English

EDUCATIONAL BACKGROUND
 Tertiary Education: Polytechnic University of the Philippines
Address: Anonas St., Sta. Mesa, Manila
Degree Program: Bachelor of Science in Accountancy

 Secondary Education: Marikina Highschool

Address: J. Molina street Concepcion Marikina City
Year Graduated: 2015

ORGANIZATIONAL AFFLIATIONS

 Polytechnic University of the Philippines-Junior Philippine Institute of Accountants(2015)

Member

SKILLS AND INTEREST

 Excellent Oral and Written Communication
 Sound knowledge of Management and Accounting
 Knowledgeable in computer software (MS Word, MS Excel, MS PowerPoint)
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 117

JAMES ROBERT B. MAQUILING

L16 BLK83 Magat Salamat St. Concepcion dos, Marikina City
09475458354
jamesrobertmaquiling@yahoo.com

PERSONAL BACKGROUND

Date of Birth : August 19, 1998

Place of Birth : Marikina City
Age : 20 yrs. old
Gender : Male
Nationality : Filipino
Religion :Roman Catholic
Civil Status : Single
Height : 5’7”
Weight : 60 kg
Language Spoken : Filipino and English

EDUCATIONAL BACKGROUND
 Tertiary Education: Polytechnic University of the Philippines
Address: Anonas St., Sta. Mesa, Manila
Degree Program: Bachelor of Science in Accountancy

 Secondary Education: Marikina Science Highschool

Address: Juan Cuyangco St. Sta. Elena Marikina City
Year Graduated: 2015

ORGANIZATIONAL AFFLIATIONS

 Polytechnic University of the Philippines-Junior Philippine Institute of Accountants(2015)

Member

SKILLS AND INTEREST

 Excellent Oral and Written Communication
 Sound knowledge of Management and Accounting
 Knowledgeable in computer software (MS Word, MS Excel, MS PowerPoint)
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 118

LEO TROY C. LLABRES

Blk 32 L1 Guyabano Street, Malanday, Marikina city
09303547265
liollabres@gmail.com

PERSONAL BACKGROUND

Date of Birth : October 10, 1998

Place of Birth : Marikina City
Age : 19 yrs old
Gender : Male
Nationality : Filipino
Religion : Iglesia ni Cristo
Civil Status : Single
Height : 5’7”
Weight : 58 kg
Language Spoken : Filipino and English

EDUCATIONAL BACKGROUND
 Tertiary Education: Polytechnic University of the Philippines
Address: Anonas St., Sta. Mesa, Manila
Degree Program: Bachelor of Science in Accountancy

 Secondary Education: Concepcion Intergrated School Secondary Level

Address: J.P Rizal St, Concepcion Uno, Marikina City
Year Graduated: 2015

ORGANIZATIONAL AFFLIATIONS

 Polytechnic University of the Philippines-Junior Philippine Institute of Accountants(2015)

Member

SKILLS AND INTEREST

 Excellent Oral and Written Communication
 Sound knowledge of Management and Accounting
 Knowledgeable in computer software (MS Word, MS Excel, MS PowerPoint)
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 119

EMMANUEL C. SIDA
#612 Bulacan st., Gagalangin, Tondo, Manila
09433398958
emmanuelsida@gmail.com

PERSONAL BACKGROUND

Date of Birth : June 20, 1999

Place of Birth : City of Manila
Age : 19 yrs old
Gender : Male
Nationality : Filipino
Religion : Roman Catholic
Civil Status : Single
Height : 5’8”
Weight : 75 kg
Language Spoken : Filipino and English

EDUCATIONAL BACKGROUND
 Tertiary Education: Polytechnic University of the Philippines
Address: Anonas St., Sta. Mesa, Manila
Degree Program: Bachelor of Science in Accountancy

 Secondary Education: Lakandula Highschool

Address: 2252 Juan Luna st., Gagalangin, Tondo, Manila
Year Graduated: 2015

ORGANIZATIONAL AFFLIATIONS

 Polytechnic University of the Philippines-Junior Philippine Institute of Accountants(2015)

Member

SKILLS AND INTEREST

 Excellent Oral and Written Communication
 Sound knowledge of Management and Accounting
 Knowledgeable in computer software (MS Word, MS Excel, MS PowerPoint)