Mahindra & Mahindra Limited is part of the US $6.

7
billion Mahindra Group, an automotive, farm
equipment, financial services, trade and logistics,
automotive components, after-market, IT and
infrastructure conglomerate.
The company was set up in 1945 as Mahindra &
Mohammed. Later, the name was changed from
Mahindra & Mohammed to Mahindra & Mahindra in
1948. M&M's automotive division makes a wide range of
vehicles including MUVs, LCVs and three wheelers. It
offers over 20 models including new generation multi-
utility vehicles like the Scorpio and the Bolero.
The origins of Mahindra Group can be traced back to
October 2, 1945 when Mahindra brothers J.C. Mahindra &
K.C. Mahindra joined hands with Ghulam Mohammad, and
Mahindra & Mohammad was set up as a franchise for
assembling jeeps from Willys, USA. After India's
independence in 1947, Mahindra & Mohammad changed
its name to Mahindra & Mahindra. Ghulam Mohammad
migrated to Pakistan post-partition and became the first
Finance Minister of Pakistan. Since then, Mahindra Group
has gone from strength to strength and today it has
evolved into a giant group.
 The enterprising duo K.C. Mahindra and
J.C. Mahindra, inspired by Pandit
Jawaharlal Nehru's vision of a modern,
independent India, dared to set out on a
journey to prove that Indians were
second to none.
K.C. Mahindra J.C. Mahindra
.

Mr. Keshub Mahindra

appointed ChairMan
of M&M Ltd., in
deCeMber 1963

Keshub Mahindra

Pandit Jawaharlal Nehru takes a ride in a Willys jeep brought to

India by M&M.
Mr. Anand G. Mahindra, Vice Chairman and
Managing Director of Mahindra Group,
graduated from Harvard College, Cambridge,
Massachusetts, Magna cum Laude (High
Honours). In 1981 he secured an MBA degree from
the Harvard Business School, Boston,
Massachusetts. Mr. Mahindra frequently shares
his views and ideas on Indian economy and
business through his writings in some of India's
leading business magazines.
 
 Mr. Keshub Mahindra  
 Chairman

Mr. anand G. Mahindra

 V.C and Managing Director 

 deepaK shantiLaL pareKh

 Director
  nadir burjorji
 Director
M. M. MuruGappan
 Director  

bharat narotaM doshi

 Executive Director &Group CFO
arun KuMar nanda
 Executive Director & Secretary
narayanan VaGhuL
 Director
dr. ashoK seKhar GanGuLy
 Director
 “ T o makeMahindra&MahindraL imitedknownworld-widefor
thequality of itsproductsandservices.”

Vission…
“ T o buildflagshipbrandsthat cansustainthroughthick&thin&to
becomeindiasmost enduring&engagingcompany..”
 4/3 Wheelers     
 Pik – Ups
 LCVs
 SUVs
 CARS
 Used cars - Purchase, Sale and Finance
 UVs
 farM produCts..
 Agro inputs and services  
 Engines
 Farm Implements
 Tractors.
 Indian Army..
 State government departments..
 Transporting companys…
 Travel operators.
 Fruits & Vegetable traders.
 Indian Public…
 KANDIVLI
 NASIK
 ZAHEERABAD
 IGATPURI
 HARIDWAR
 1945-started business with a franchise for
assembling jeeps from willys u .s .a
 1955-went on public & m&m shares were
listed on b .s .e
 1979 -re ce ive d a lice ns e from
Automobile s Pe uge ot, Fra nce to
ma nufa cture XDP 4.90 die s e l e ngine s
 1995-te chnica l colla bora tion with
miths ubits hi ja pa n for ma nufa cturing
L300 mini va ns in india .
 2000-utility ve hicle bole ro la unche d .
 2001-tie d up with re na ult for pe trol
 2002-new generation ,world class suv
SCORPIO launched.
 2007- Mahindra Renault, a joint venture
between M&M and Renault of France
launched the Logan in India…………..
 Ranked among the top 10 Indian
Companies in GLobaL 200:Worlds Best
Corporate Reputation list.
 Got the Japan Quality Medal.
 Launched Indias first wide body sedan car
LOGAN in cooperation with Renault France.

 Scorpio V Series was introduced with

mHawk Engine and a wide array of smart
features..
 A new SUV called Ingenio is going to be
launched by the end of 2008.
 Mahindra is gearing to introduce its scorpio SUV
In north America.
 Mahindra is on the move to acquire PUNJAB
TRACTORS LTD...
 Agreement is made with International Truck &
Engine Corporation U.S.A for manufacturing
Heavy Trucks
 Third largest tractor manufacturing
company in the world.
 Largest manufacturer of MUV”S ,offering 20
models.
 Largest manufacturer of tractors in India.
 Leaders in utility vehicle sector.
 Market leader Farm Equipments…
 Plays a major role in Army Vehicles segment.
REVENUE RS.26600.1 CRORES(USD 6.7 bln)
NET PROFIT-RS.1571.1 cr(USD 394.5 million)

EXPORTS;
traCtors:8533
enGines: 31922
utiLity VehiCLes:12359
REJO K JOSEPH
MBA 2008-10
MACFAST COLLEGE
THIRUVALLA
KERALA