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Retailers differ from industrial companies in that they do not produce tangible
products. They purchase merchandise from manufacturers in large quantities for
resale to consumers at a profit. The domestic Retail Store industry is mature and
highly competitive. Many retailers have been in business for the better part of a
century and, thus, have had time to fully cover targeted markets. These companies
must provide desirable products, while managing inventory and controlling costs, to
succeed. From an investment perspective, the sector generally tracks the broader stock
market, on average. Some retail stocks can be volatile, though, making them best
suited for short-term accounts. However, there are a few well-established companies
suitable for the conservative investors.
A Retailer thus, provides value creating functions like assortment of products and
services to the consumers, breaking bulk, holding inventory and provides services to
consumers, manufacturers and wholesalers.
Display the merchandise in an effective manner so that shoppers find it easy and
attractive to buy.
Retail Concept
1. Customer orientation
The retailer makes a careful study of the needs of the customer and attempts to satisfy
those needs.
2. Goal orientation
The retailer has clear cut goals and devises strategies to achieve those goals.
The retailer offers good value to the customer with merchandise keeping the price and
quality appropriate for the target market.
4. Coordinated effort
Every activity of the firm is aligned to the goal and is designed to maximize its
efficiency and deliver value to the customer
Economic Indicators
Gross Margin
The difference between the prices retailers pay manufacturers for their goods and the
prices they charge is called the markup. Cost of sales is what is paid to the
manufacturers plus outlays for freight, store occupancy, employees, insurance, and
utilities. Gross margin is a good measure of how well a company builds sales, sets the
markup, and controls costs and expenses. Proper inventory management is vital. Too
much inventory increases carrying costs and forces markdowns to improve turnover.
(Turnover is the cost of sales divided by the average value of inventory over a given
period.) Conversely, an overly lean inventory may translate into lost sales
opportunities. Generally, the higher the turnover, the greater the flexibility in setting
the markup; this improves the chances of maximizing profit.
• Retail has played a major role world over in increasing productivity across a wide
range of consumer goods and services .The impact can be best seen in countries
like U.S.A., U.K., Mexico,India, Thailand and more recently China. Economies
of countries like Singapore, Malaysia, Hong Kong, Sri Lanka and Dubai are also
heavily assisted by the retail sector.
• Retail is the biggest industry in the world with sales of $ 7.2 trillion.
• 25 of the top 50 Fortune 500 companies are retail. Retail generated a shareholder
return of 18%.
1.2 Retailing in India
Retailing in India is one of the pillars of its economy and accounts for 14 to 15
percent of its GDP. The Indian retail market is estimated to be US$ 500 billion and
one of the top five retail markets in the world by economic value. India is one of the
fastest growing retail markets in the world, with 1.2 billion people.
As of 2013, India's retailing industry was essentially owner manned small shops. In
2010, larger format convenience stores and supermarkets accounted for about 4
percent of the industry, and these were present only in large urban centers. India's
retail and logistics industry employs about 40 million Indians (3.3% of Indian
population).
Until 2011, Indian central government denied foreign direct investment (FDI) in
multi-brand retail, forbidding foreign groups from any ownership in supermarkets,
convenience stores or any retail outlets. Even single-brand retail was limited to 51%
ownership and a bureaucratic process.
In November 2011, India's central government announced retail reforms for both
multi-brand stores and single-brand stores. These market reforms paved the way for
retail innovation and competition with multi-brand retailers such as Walmart,
Carrefour and Tesco, as well single brand majors such as IKEA, Nike, and Apple. The
announcement sparked intense activism, both in opposition and in support of the
reforms. In December 2011, under pressure from the opposition, Indian government
placed the retail reforms on hold till it reaches a consensus.
In January 2012, India approved reforms for single-brand stores welcoming anyone in
the world to innovate in Indian retail market with 100% ownership, but imposed the
requirement that the single brand retailer source 30 percent of its goods from India.
Indian government continues the hold on retail reforms for multi-brand stores.
In June 2012, IKEA announced it had applied for permission to invest $1.9 billion in
India and set up 25 retail stores. An analyst from Fitch Group stated that the 30
percent requirement was likely to significantly delay if not prevent most single brand
majors from Europe, USA and Japan from opening stores and creating associated jobs
in India.
On 14 September 2012, the government of India announced the opening of FDI in
multi-brand retail, subject to approvals by individual states. This decision was
welcomed by economists and the markets, but caused protests and an upheaval in
India's central government's political coalition structure.
On 20 September 2012, the Government of India formally notified the FDI reforms
for single and multi brand retail, thereby making it effective under Indian law.
On 7 December 2012, the Federal Government of India allowed 51% FDI in multi-
brand retail in India. The government managed to get the approval of multi-brand
retail in the parliament despite heavy uproar from the opposition. Some states will
allow foreign supermarkets like Walmart, Tesco and Carrefour to open while other
states will not.
b) Unorganized sector
India’s retail is dominated by a large number of small retailers consisting of the local
kirana shops, owner manned general stores, chemists, footwear shops, apparel shops,
paan & beedi shops, hand-cart hawkers, pavement vendors etc. which together make
up the so-called Unorganized retail.
Unorganized 96%
Organized 4%
Concerns have been raised that growth of organized retail may have an adverse
impact on retailers in the unorganized sector. It has also been that growth of organized
retailing will yield efficiencies in supply chain, enabling better success to markets to
producers (including farmers and small producers) and enabling higher prices, on the
one hand and, lower prices to consumers, on the other.
In India, organized retail contributed roughly 4% of the total Indian retail 2006-07,
which is very small even compared with most of the emerging market economics.
Inventory refers to the goods stocked for future use. Every retail chain has its own
warehouse to stock the merchandise to be used when the existing stock replenishes.
Inventory management refers to the storage of products to be used at the time of
crisis.
The retailer keeps a track of the stocked goods and makes sure there is surplus
inventory to avoid being “out of stock”. Such a process is called as inventory
management.
Supply chain management and inventory management (IM) was used interchangeably
in the past but this has changed in the recent years. IM is now recognized as a
discipline under supply chain management together with manufacturing operations,
purchasing, transportation and physical distribution .Lambert (2001) defines SCM as
an all-encompassing discipline that involves all integrated activities that bring the
product to the market and satisfies the customer’s need and aims at linking all the
partners from the manufacturers, distributors to the retailers until the product reaches
the customer. These activities are cost drivers in an organization and would affect its
profitability and competitive advantage. It is therefore the aim of any firm to
minimize the cost to efficiently and sustainably meet demand.
Several key themes in supply chain management have emerged over time. There is
need for a shift from push demand to pull demand where inventory flow results from
actual consumer demand. Customers have become central in the when, what and how
goods are delivered as well as by whom. There is now an increased role of
technological systems to manage the supply chain. Firms are now focusing on the
core activities and there is increased outsourcing for the non-core to field specialists.
Inventory management and elimination of waste in the supply chain has also become
a key theme in SCM.
Inventory management is both a science and an art of ensuring that just enough
inventory is held by the organization to meet demand. The main objective of IM is to
inform managers how much to re-order, when to re-order, how frequently products
should be reordered and the minimum safety stock required. Ogbo, Okenanma &
Ukpere (2014) notes that an effective inventory management ensures that inventory is
held at the right place, at the right time and at the desired quantities. It also involves
setting of replenishment cycles, forecasting, valuation, available space for inventory,
quality management, managing returns and defective goods and demand forecasting.
Out of stock levels in retail stores are quite frequent. This not only affects the sales
and conversion of inventory to cash, but also affects the service levels of the store. In
the modern retail industry, the unavailability of product does not only result to
immediate sales misses, but is also a major reflection of poor quality. Firms therefore
tend to hold excess inventories while avoiding the poor service levels and lost sales.
The excess inventories on the other hand can cause unnecessary costs to the firm.Noel
& Jeff (2001) notes that in today’s competitive retail environment, delivering high
quality service can be treated as the basic retailing strategy. The retail service quality
is characterized by the quality of interaction, the physical environment quality and the
outcome quality. The physical environment quality includes the presence and quality
of the goods being consumed. This indicates that lack of product on shelf affects the
service quality of a retailer and eventually affects ability to attract retail customers.
It is common to find the retailers leveraging their suppliers in responsibility for actual
management of the inventory at the stores that they supply through vendor-managed
inventory arrangements. Inventory in a retail firm could be in the headquarters
warehouse, in the backroom of the branches, in-transit between supplier to warehouse
or warehouse to branch or at the shelf. Inventory management would ensure that the
retailer is in control of the levels of inventory at these stages. There has been
extensive research on inventory management models and strategies and specifically
for the modern retail firms. Since inventory management has been established as a
core item in the operation strategy, efforts should be made to incorporate the firm-
appropriate inventory models and strategies to ensure sustainable competitive
advantage.
3PL
Third party logistics is any provider of outsourced logistics. This could include
warehousing, fulfillment services, shipping, or any other inventory-related logistics.
Buffer Stock
Buffer stock (also known as safety stock) is stock held in a reserve to guard against
shortages: maybe customers suddenly can’t get enough and haven’t factored that into
the demand, or maybe there’s a delay with the supplier. In any case, buffer stock
keeps covered.
COGS are the direct costs associated with the production of goods, and carrying costs
associated with those goods.
CSV file
Comma Separated Value file. This is a file, usually in Excel, which allows values to
be saved in a table format, keeping separate columns for different information.
The cost business incurs in storing and holding inventory in warehouse until sale to
the customer.
Landed Costs
Cost of shipping, storing, import fees, duties, taxes and other costs associated with
transporting and buying the inventory.
Re-order point
The point at which we decide it’s time to re-order - taking into account current and
future demand, along with how long it will take supplier to send the new order.
SKU
Stock Keeping Units or SKUs are unique tracking numbers/letters that assign to each
of products, indicating style, size, colour and other attributes.
Stock out
Stock out refers to a situation when the retailer fails to fulfill the customer’s
requirement due to lack of merchandise. The merchandise is not available in the
current inventory and thus the customer has to return home empty handed.
1.5.4 NEED TO HOLD INVENTORIES
Martin and miller identified three general motives for holding inventories
TRANSACTION MOTIVE:
This refers to the need of maintaining inventory to facilitate smooth production and
sales operations.
PRECAUTIONARY MOTIVE:
Precautionary motive for holding inventory is to provide a safeguard when then actual
level of activity is differ than anticipated. This inventory serves when there is a
unpredictable changes in the demand and supply forces.
SPECULATIVE MOTIVE:
This motive influences the decision to increase or decrease the levels of inventory to
take the advantage of price fluctuations.
Pantaloons Brand
For pantaloons brand, stocks are receiving from following distribution center,
Non-Pantaloons Brand
(a) Vendors
Promoted by Future Group and Fung Capital, FSC has been a pioneer in modernizing
supply chain and logistics by implementing global best practices in the Indian context.
This has enabled FSC to provide customized Supply Chain Solutions & Services
which reduce Time- to- Market and Cost- to- Market of customers.
Blue Dart
Blue Dart Express, incorporated in 1991, is one of the leading logistics company in
the world. Blue Dart Express is South Asia's premier courier, and integrated express
package distribution company.It is South Asia's premier courier, and integrated
express package Distribution Company. Its warehouses are at 69 locations across the
country as well as bonded warehouses at the 7 major metros of Ahmedabad,
Bangalore, Chennai, Delhi, Mumbai, Kolkata and Hyderabad.
Under Courier services it offers services such as Domestic Priority, Dart Apex, Dart
Surfaceline, Regional services. The company delivers cargo through its own charter
planes.
RIVIGO
Gati KWE
Gati, founded in 1989, is India’s pioneer in Express Distribution and Supply Chain
Solutions, with a strong presence in Asia Pacific region and SAARC countries, along
with an extensive network across India providing timely deliveries to 19,000
pincodes, covering 672 out of 676 districts in India.
Gati’s integrated and IT backed multi modal network of air, road and rail coupled
with Pan India warehousing facilities across India, allows us to provide customized
Supply Chain Solutions to customers across industries.
Inwarding at warehouse
Process:-
1st step:- Goods are received according to the Stock Transfer note(STN)
2nd Step:- Unloaded cartoons are weighed & compare with packaging slip
The details of STN, GRN and actual quantity received are recorded in the warehouse
inwards register.
1st step:- :- Goods are received according to the Stock Transfer note(STN)
2nd Step:- Unloaded cartoons are weighed & compare with packaging slip
The details of STN, GRN and actual quantity received are recorded in the warehouse
inwards register.
For Shortage & Excess
Discrepancy Note: -
While shortening & excessive, we follow the discrepancy note in below process
No of shortage in cartoons
Mailing to concern authority about shortage & excess
Put IRN no. in the SAP
Then Put P.O & GRN no.
Consignee Name
Challan no./Invoice & Date
Quantity-price-amount
(P.O-Purchasing Order –Contains 10 numeric digits no.)
GRN no. – Contains 10 numeric Digits no.
Invoice no.- Contains Alpha-numeric digits no.
Security staff to stamp the suppliers delivery challan with the inwards received stamp
Outwarding at Warehouse
Objective: - To ensure smooth movement of stock and merchandise from stores to
warehouse, vendors and any other location and updating the inventory.
Process:
Outward of merchandises are done due to seasonal changes & defective stocks.
1st Step:- For stocks to be outwarded, article list shared through mail
4th Step:- All stocks stored brand wise into separate cartoons.
5th Step:- Cartoons are properly weighed and weights are recorded in the Outward
Packing slip.
6th Step:- We generate a SAP gate pass of all the deliveries outward against each LR
The details of outward no, Delivery no. and actual quantity outward to recorded in the
warehouse outwards register.
Proof of Delivery:-
Literature Review
In the theoretical literature, a vast array of inventory management best practices (for
example, just in time, vendor managed inventory, collaborative planning, forecasting
and replenishment, automatic replenishment, agile system, and material requirement
planning) abound. But experience and empirical evidence has revealed that there is
limited knowledge and understanding of these practices, their mode of operation, and
practical relevance in the Nigerian manufacturing industry; including the Flour
milling sub-sector (Eloranta and Raisanen, 1988;Adeyemi and Salami, 2010; Alao,
2010). This lack of awareness and limited embrace of these cutting-edge practices in
inventory management could account for the rising increase in raw material wastages,
longer lead-time, lost sales, product shortages, backorder penalties, increasing
production cost, and poor quality issues currently ravaging the industry. Thus, there
appears to be a huge wall of disparity between theoretical inventory management and
the practical approach in the context of Nigerian flour milling industry, and the need
to bridge the theory-practice gap is imperative.
Several practices have been put forward for effective management of inventory
including the use of Economic order quantity (EOQ), Economic Batch Quantity
(EBQ), and more recent collaborative models: Vendor managed inventory system,
automatic replenishment etc. The Automatic replenishment and Just-In-Time
inventory management models-an automated system seeks to ensure swift service
availability when needed while minimizing stock handling cost. While the
collaborative models are demand pull strategies, the deterministic approaches(EOQ,
EBQ) act based on forecast information. The EOQ/EBQ attempt to determine the
quantity to order or produce at any point in time taking consideration of all relevant
costs-ordering costs, handling costs, stock-out and backorder costs. The EOQ includes
parameters such as annual usage in unit, order cost and carrying cost. When
implementing the EOQ method, it is advised to manually check the result obtained,
run a simulation by using a sampling of items, and maintain the EOQ formula by
reviewing the interest rates, storage costs and operational cost periodically.
Fig:- EOQ Model
In this direction, Dave (2001) presents an inventory model for calculating optimal
order quantity that used the Economic Order Quantity (EOQ) method. He points out
that many companies are not using the EOQ method due to poor results arising from
inaccurate data input. He clarifies that many errors in the calculation of EOQ in the
computer software package are due to the failure of the users in understanding the
data inputs and system setup that control the output. Dave (2001) posited that EOQ is
an accounting formula that determines the point at which the combination of order
costs and inventory cost are the least.
Farzaneh (2012) presents a mathematical model to assist companies in their decision
to switch from the economic order quantity (EOQ) to the Just in Time (JIT)
purchasing policy. The author highlights that the economic order quantity model
focuses on minimizing the inventory costs rather than on minimizing the inventory.
From the mathematic model presented, Farzaneh (2012) concludes that JIT can
eliminate the storage, capital, insurance, ordering, and transportation costs. However,
it depends on certain conditions.
Under the ideal condition, whereby all the conditions meet, it is economically better
off to choose JIT over EOQ because it results in a simultaneous reduction in purchase
price, holding cost and ordering cost. Nevertheless, it should be noted that in reality,
the manufacturers produce a large quantity of items even though they may deliver
them in very small quantities to fulfill customers’ needs.
Kisaka (2006) analyzed the role of Economic Order Quantity model in reducing the
cost of raw material inventory at a dairy farm Project. He compared total costs of raw
material inventory incurred through the project-employed method with the total costs
of raw material inventory which could have been incurred under the EOQ application.
Kisaka found that there was a cost saving which could have been observed through
employing the EOQ model.
Wild and Axsater (2005), used inventory technique methods in solving real inventory
issues for business in a variety of industries from aerospace to retail consumables and
from automotive to process chemicals. They noted that appropriate database was a
prerequisite for the application of the techniques. This implies that manufacturing
entities need to have a well identifiable database for the application of more
sophisticated models.
Research Gaps
After a review it is observed that any study of inventory system is incomplete without
merging the complete chain in any business. In an integrated inventory system,
profitability is considered for all the parties involved in it, not for a single person. So
in this case to maximize the profit, the vendor, the supplier and the retailer will
cooperate to raise their business, and as a result they all will be in win-win situation.
In the field of seasonal and expiry products attention is not given to the time value of
money, which is a very important factor in the calculation of optimal cost of the system.
With the increment of time, the value of money decreases.
In today’s market when a vendor offers different schemes on bulk purchasing, it is
obvious for the retailer to attract and buy more than his requirement. In most of all
existing models it is assumed that all the stock is consumed and shortages occur, but it
is not necessary, that all the stock, purchased by the retailer is sold out in a single
season. In many situations the retailer had to hold this remaining stock up to the next
season, which will incur an extra cost of holding.
So to avoid this cost, the remaining stock can be transferred to any secondary market,
where it was required at that time.
Scope of the Study
Store inventory
Objectives of the Study
The main objective of this study is to have a deeper understanding on Store Inventory
Management (SIM) with special reference to Pantaloons, Bhubaneswar.
General Objective
The general objective is to assess the inventory management in Pantaloons.
Specific Objectives
The specific objectives of the study were;
To examine the adherence to professionalism with respect to materials
management.
General Question
The general question was to what extent is inventory managed in pantaloons?
Specific Questions
The specific questions of the study are;
Is the system adopted adequate for proper control of stock?