Introduction to Business

Course Syllabus
About the Course

MODULE DESCRIPTION This course learning goal is to recognize, evaluate, and cultivate business
management concepts; to identify, understand, and implement positive
solutions to business issues. Learning objectives are to introduced the
definitions and concepts of business, environments that affect business,
and to recognize various types of business organization. Furthermore, to
identify and understand various business functions in corporations such
as Human Resource, Operations, Marketing and Finance.

This subject applies holistic approach whereby business organization is

placed as an entity that needs to achieve its goal, managed environmental
influences, and provide solution to business management problems.

LEARNING OBJECTIVES
1. To recognize and identify the basic concepts and meaning about
business.
2. To evaluate Systems & Environment of Business
3. To recognize and evaluate various forms of business organizations,
and elements of business environment.
4. To give an understanding about basic principles of business functions,
which includes: general business management, human resource
management, marketing management, financial management, and
operations management.
5. To give student the ability to analyse the impact of economic policy to
business decision.

LEARNING PROCEDURES Students are strongly required to attend the class meeting and
presentation with at least 80 percent of total time, and 20 percent to Final
Exam. Students are encouraged to be active participants in the class
meeting.

1. William G. Nickels, James M. McHugh, Susan M. McHugh,

REFERENCE Understanding Business, Tenth Edition, McGraw-Hill, 2012. (NMM)

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 PLAGIARISM Plagiarism often results from careless note-taking from other sources during
writing process, with intentionally unwilling, or unintentionally forget, to put
references around students’ original words.
PLAGIARISM IS DEFINED AS:
 Using someone else’s words or idea without proper documentation;
 Copying some portion of your text from another source without proper
recognition;
 Borrowing another person’s specific ideas without documenting the
source;
 Turning in a paper written by or copying from someone else, from “service
business”, or from a World Wide Web Site (reproductions of such essays
or papers).

MAINTAINING INTELLECTUAL INTEGRITY:

 In the learning and writing processes, it is important that students learn
how to work with sources without plagiarizing, either intentionally or
accidentally. Intellectual endeavor emphasizes sharing knowledge and
information for advancing knowledge.
 Students need to develop autonomous thinking to reach their opinion
and conclusions. To encourage that practice, students can read,
synthesize and write about other people’s work. However, students are
obligated to give reference on these texts whenever they quote them
directly, paraphrase the author’s point or points, or use the author’s ideas
to help clarify, sustain, support, or organize their own ideas.
 Using other sources for a paper, students must document ideas or words
derived from them both by listing the sources, both in a bibliography at
the end of the paper and by citing sources in the main text itself.
 To cite a source is to make clear to the reader 1) who originated the idea
or quotation that you have used; and 2) where it can be found. This then
allows the reader to do further research or check your evidence.

Sanction. A practice of plagiarism is considered a serious offense and major

infringement of academic values which is subject to academic sanctions, on
which the lecturer shall give the paper a grade at the most 50, unless the
Management prefers other sanction.

GRADING SYSTEM Marking consists of:

CLASS ATTENDANCE 60%
GROUP PRESENTATION 20%
FINAL EXAM 20%

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COURSE MATERIALS
SESSION TOPIC READING LIST

Business Trends : Cultivating a business in Diverse, global

encironments. NMM Chapter 1, 2, 3,
a. Taking risks and making profits within the dynamic 4.
business environment
b. Understanding economics and how it affects business
c. Doing business in global markets
1 d. Ethics and social responsible behavior.
NMM Chapter 5, 6, 7,
Business ownership and leadership
8, and case study
a. How to form a Business
b. Entrepreneurship and starting a small business from related
c. Management and leadership chapters
d. Structuring organizations for today's challenges
Business management to satisfy customers NMM Chapter 9, 10,
a. Productions and operations management 11, and case study
2
b. Motivating employees from related
c. Human Resources Management : finding and keeping the chapters
best employees.
Marketing : Developing and implementing Customer-Oriented
NMM Chapter 13, 14,
Marketing Plans
15, 16, and case
3 a. Marketing : Helping buyers to buy
study from related
b. Developing and pricing goods and services
c. Distributing products chapters
d. Using effective promotions
Managing Financial Resources NMM Chapter 17, 18,
a. Understanding accounting and financial information 19, 20, Bonus
4 b. Financial management Chapter C, and case
c. Securities markets study from related
d. Money, Financial Institutions, Central Bank chapters
e. Managing risks
Various sources.Data
Case Group Discussion (4 groups) : and information
a. Operations, Quality, and Business Competitive Advantage. should be collected
b. Human Resources Management, and Business from real business
5 Competitive Advantage. practices (real
c. Marketing, Customer Satisfaction, and Business companies),
Competitive Advantage. collected by students
d. Business Environment, Risks, and Business Competitive to make the Group
Advantage. Discussion

FINAL EXAM

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